Daring as ever, Roger Dubuis debuts the Soho Residence, its first ever lifestyle driven boutique in the heart of Soho. Found at 134 Wooster Street, the space brings the Swiss Maison’s values of pleasure, freedom and madness to New York City in a display of fiery red ambition and boldness where more is always more. As of January 18, 2022, the impertinent, excessive, and slightly mad Manufacture combines its state-of-the-art technology with its out-of-the-box designs and traditional craftsmanship in a new display of exuberance and innovation never seen before in downtown New York.