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Automobili Lamborghini and Yohji Yamamoto opening of the Lamborghini Lounge Tokyo

Automobili Lamborghini and Yohji Yamamoto celebrate the grand opening of the Lamborghini Lounge Tokyo and the Ad Personam Studio

Sant’Agata Bolognese/Tokyo, October 2020 – Automobili Lamborghini opens THE LOUNGE TOKYO in the exclusive residential area of Roppongi, and the second venue of its kind after New York in the United States. Featuring a permanent Ad Personam studio where clients ordering cars can fully personalize every aspect of their new Lamborghini’s exterior and interior color and trim, THE LOUNGE TOKYO provides not only a gateway into the world of Lamborghini for owners and VIPs, but provides a meeting and venue space for events and exhibitions.

The inaugural exhibition sees a collaboration between Lamborghini and the eponymous brand of the world-renowned fashion designer Yohji Yamamoto: the lounge offers the perfect setting to present an Aventador S “dressed” by Yohji Yamamoto, alongside a co-branded capsule collection comprised of three unique pieces: mod coat, bomber jacket and hoodie sweatshirt.

When Mitja Borkert, Head of Design for Automobili Lamborghini, met Yohji Yamamoto at Paris Fashion Week in January 2020, he was impressed by the style resulting from the contrasting red and black in the collection presented, as well as by the outstanding craftsmanship embodied in each item of clothing. The correlation in brand values between Lamborghini and Yohji Yamamoto was clear and the collaboration was born. Taking inspiration from the Paris collection, the Lamborghini Centro Stile imagined the iconic Aventador S as a canvas to paint. The distinctive Gandini line characterizing each Lamborghini is still clearly visible in the Aventador, but dressed with selected patterns from the clothing collection: the same designs enhance the Aventador S’s interior.

Mitja Borkert comments: “It has been exciting to have the chance to work with Yohji Yamamoto, the world-renowned fashion icon, who innately understood our significant Lamborghini design DNA. Our collaboration inspired this outstanding artwork and design for the Aventador S, which was unveiled today, and celebrates Italian craftsmanship connecting with Japanese culture.”

Yohji Yamamoto says: “With their inimitable design, Lamborghini super sports cars are more instantly recognizable than any other car manufacturer – just one glance is enough. I am delighted to see the realization of this collaboration, highlighting the uniqueness, the timelessness, and the abundant passion, which are characteristic of both our brands.”

THE LOUNGE TOKYO’s ground floor provides the first entrée into Lamborghini lifestyle, as well as being the venue for personalized handovers to owners of their new Lamborghini. The second and third floors offer exceptional event and meeting locations for both business and private occasions: assuring a unique experience for all attending and embodying the unique style and design characteristics of the legendary Lamborghini brand, the venue will also open to the public for special activities such as exhibitions or art shows.

Katia Bassi, Chief Marketing & Communication Officer of Automobili Lamborghini says: “We created this lounge because we are designers of experience, and we want guests to enjoy the real Italian Lamborghini feeling in this space: a little of Sant’Agata Bolognese soul in the heart of Tokyo. It reflects our attitude to innovating, while maintaining our brand DNA and our Italian cultural identity; the Lounge’s core concept of informal luxury expresses the Lamborghini worldview while welcoming guests to this intimate and exclusive environment that evokes the Lamborghini brand at every turn.

Lamborghini always strives to break new ground, both within the automotive sector in terms of design, technology and performance, but within the greater realm around us. We are proud to present two important projects at the same time: together with the Lounge’s opening, a second project comes alive today, and we are honored to present Lamborghini’s collaboration with Yohji Yamamoto.”  

Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini concludes: “More than half of the cars delivered globally by Lamborghini have one or more details customized via our Ad Personam program, either through visiting our headquarters’ studio or accessing the customization opportunities through our dealer network. Our Japanese clients embrace the almost limitless opportunities presented by Ad Personam: I was excited to see over 200 Lamborghinis, customized through the program, join us last year for our Lamborghini Day in Osaka. It is our pleasure to announce the opening of the Ad Personam Studio right here at the LAMBORGHINI LOUNGE TOKYO, facilitating our Japanese owners in personalizing their vehicles without going overseas. It is our honor to have so many customers and fans in Japan, and our privilege to open the doors to the world of Lamborghini through this Lamborghini Lounge.”

THE LOUNGE TOKYO
Venue: 7-5-5 Roppongi, Minato-ku, Tokyo 106-0032, Japan
Business hours: Monday to Friday (10 a.m. – 6 p.m.)
Email: concierge.tokyolounge@lamborghini.com

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Automobili Lamborghini and Yohji Yamamoto opening of the Lamborghini Lounge Tokyo

Automobili Lamborghini and Yohji Yamamoto celebrate the grand opening of the Lamborghini Lounge Tokyo and the Ad Personam Studio

Sant’Agata Bolognese/Tokyo, October 2020 – Automobili Lamborghini opens THE LOUNGE TOKYO in the exclusive residential area of Roppongi, and the second venue of its kind after New York in the United States. Featuring a permanent Ad Personam studio where clients ordering cars can fully personalize every aspect of their new Lamborghini’s exterior and interior color and trim, THE LOUNGE TOKYO provides not only a gateway into the world of Lamborghini for owners and VIPs, but provides a meeting and venue space for events and exhibitions.

The inaugural exhibition sees a collaboration between Lamborghini and the eponymous brand of the world-renowned fashion designer Yohji Yamamoto: the lounge offers the perfect setting to present an Aventador S “dressed” by Yohji Yamamoto, alongside a co-branded capsule collection comprised of three unique pieces: mod coat, bomber jacket and hoodie sweatshirt.

When Mitja Borkert, Head of Design for Automobili Lamborghini, met Yohji Yamamoto at Paris Fashion Week in January 2020, he was impressed by the style resulting from the contrasting red and black in the collection presented, as well as by the outstanding craftsmanship embodied in each item of clothing. The correlation in brand values between Lamborghini and Yohji Yamamoto was clear and the collaboration was born. Taking inspiration from the Paris collection, the Lamborghini Centro Stile imagined the iconic Aventador S as a canvas to paint. The distinctive Gandini line characterizing each Lamborghini is still clearly visible in the Aventador, but dressed with selected patterns from the clothing collection: the same designs enhance the Aventador S’s interior.

Mitja Borkert comments: “It has been exciting to have the chance to work with Yohji Yamamoto, the world-renowned fashion icon, who innately understood our significant Lamborghini design DNA. Our collaboration inspired this outstanding artwork and design for the Aventador S, which was unveiled today, and celebrates Italian craftsmanship connecting with Japanese culture.”

Yohji Yamamoto says: “With their inimitable design, Lamborghini super sports cars are more instantly recognizable than any other car manufacturer – just one glance is enough. I am delighted to see the realization of this collaboration, highlighting the uniqueness, the timelessness, and the abundant passion, which are characteristic of both our brands.”

THE LOUNGE TOKYO’s ground floor provides the first entrée into Lamborghini lifestyle, as well as being the venue for personalized handovers to owners of their new Lamborghini. The second and third floors offer exceptional event and meeting locations for both business and private occasions: assuring a unique experience for all attending and embodying the unique style and design characteristics of the legendary Lamborghini brand, the venue will also open to the public for special activities such as exhibitions or art shows.

Katia Bassi, Chief Marketing & Communication Officer of Automobili Lamborghini says: “We created this lounge because we are designers of experience, and we want guests to enjoy the real Italian Lamborghini feeling in this space: a little of Sant’Agata Bolognese soul in the heart of Tokyo. It reflects our attitude to innovating, while maintaining our brand DNA and our Italian cultural identity; the Lounge’s core concept of informal luxury expresses the Lamborghini worldview while welcoming guests to this intimate and exclusive environment that evokes the Lamborghini brand at every turn.

Lamborghini always strives to break new ground, both within the automotive sector in terms of design, technology and performance, but within the greater realm around us. We are proud to present two important projects at the same time: together with the Lounge’s opening, a second project comes alive today, and we are honored to present Lamborghini’s collaboration with Yohji Yamamoto.”  

Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini concludes: “More than half of the cars delivered globally by Lamborghini have one or more details customized via our Ad Personam program, either through visiting our headquarters’ studio or accessing the customization opportunities through our dealer network. Our Japanese clients embrace the almost limitless opportunities presented by Ad Personam: I was excited to see over 200 Lamborghinis, customized through the program, join us last year for our Lamborghini Day in Osaka. It is our pleasure to announce the opening of the Ad Personam Studio right here at the LAMBORGHINI LOUNGE TOKYO, facilitating our Japanese owners in personalizing their vehicles without going overseas. It is our honor to have so many customers and fans in Japan, and our privilege to open the doors to the world of Lamborghini through this Lamborghini Lounge.”

THE LOUNGE TOKYO
Venue: 7-5-5 Roppongi, Minato-ku, Tokyo 106-0032, Japan
Business hours: Monday to Friday (10 a.m. – 6 p.m.)
Email: concierge.tokyolounge@lamborghini.com

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Automobili Lamborghini e Yohji Yamamoto celebrano l’inaugurazione della Lamborghini Lounge Tokyo

Automobili Lamborghini e Yohji Yamamoto celebrano l’inaugurazione della
Lamborghini Lounge Tokyo e dell’Ad Personam Studio

Sant’Agata Bolognese/Tokyo, 29 ottobre 2020 – Automobili Lamborghini apre nell’esclusivo quartiere residenziale di Roppongi la LOUNGE TOKYO, il secondo spazio dopo quello di New York
negli Stati Uniti. All’interno è presente lo Studio permanente Ad Personam dove il cliente può personalizzare colori, rivestimenti interni ed esterni della sua nuova Lamborghini nei minimi
dettagli. La LOUNGE TOKYO non è solo una finestra sul mondo Lamborghini per proprietari e VIP,
ma anche un luogo d’incontro e uno spazio per eventi e mostre.

L’inaugurazione diventa anche il momento ideale per la presentazione dalla collaborazione tra Lamborghini e il leggendario marchio dello stilista di fama mondiale Yohji Yamamoto: la Lounge è l’ambiente ideale per presentare la Lamborghini Aventador S ‘‘vestita’’ da Yohji Yamamoto, accanto alla capsule collection co-branded composta da tre capi unici –mod coat, bomber e felpa
con cappuccio.

Mitja Borkert, Head of Design di Automobili Lamborghini, ha incontrato Yohji Yamamoto in occasione della settimana della moda di Parigi a gennaio 2020, ed è rimasto colpito dallo stile
creato dal contrasto tra rosso e nero nella collezione presentata, ma anche dall’eccezionale maestria che traspariva da ogni capo. I valori in comune tra Lamborghini e Yohji Yamamoto erano
evidenti e la collaborazione inevitabile. Ispirato dalla collezione di Parigi, il Centro Stile Lamborghini ha immaginato l’iconica Aventador S come una tela su cui dipingere. L’inconfondibile
Gandini Line, che caratterizza ogni Lamborghini, pur rimanendo chiaramente visibile sull’Aventador, è arricchita da motivi selezionati dalla collezione di abbigliamento, gli stessi che
decorano gli interni di Aventador S.

Mitja Borkert commenta così la collaborazione: “È stata un’emozione poter lavorare con Yohji Yamamoto, icona mondiale della moda, che ha compreso subito il valore del DNA del design
Lamborghini. Dalla nostra collaborazione è nata quest’opera eccezionale di design per Aventador S che, presentata oggi per la prima volta, celebra l’unione tra artigianato italiano e cultura
giapponese”.

Yohji Yamamoto sottolinea: “Con il loro design inimitabile, le supersportive Lamborghini sono istantaneamente riconoscibili, più di ogni altro marchio automobilistico: è sufficiente un solo
sguardo. Sono orgoglioso di veder realizzata questa collaborazione, che enfatizza l’unicità, il fascino senza tempo e la passione che caratterizzano entrambi i marchi.”

Al piano terra della LOUNGE TOKYO, la prima finestra sul lifestyle Lamborghini, è anche il luogo per accogliere i clienti per la consegna personalizzata della loro nuova Lamborghini, mentre il
secondo e il terzo piano offrono ambienti unici per eventi e incontri, sia per occasioni di lavoro che private e assicurano un’esperienza esclusiva che incarna lo stile e le caratteristiche di design del
marchio Lamborghini. La Lounge aprirà le porte al pubblico anche per attività speciali come mostre o spettacoli d’arte.

Katia Bassi, Chief Marketing e Communication Officer di Automobili Lamborghini, dichiara: ‘‘Abbiamo creato questa Lounge perché siamo designers of experience e vogliamo che i nostri
ospiti respirino il vero spirito italiano di Lamborghini in questo spazio: un frammento dell’anima di Sant’Agata Bolognese nel cuore di Tokyo. Rispecchia la nostra filosofia orientata all’innovazione, conservando il DNA del nostro marchio, e la nostra identità culturale italiana; il concetto di lusso informale al centro della Lounge esprime la nostra visione del mondo, accogliendo gli ospiti in questo spazio intimo ed esclusivo che, in ogni angolo, rievoca il marchio Lamborghini.

Cerchiamo sempre di percorrere nuove strade, nel settore dell’automotive come nel design, nella tecnologia e nella performance, così come nel vasto mondo che ci circonda. Oggi, siamo fieri di
presentare due importanti progetti: oltre all’inaugurazione della Lounge, un secondo progetto prende vita, e siamo onorati di presentare la collaborazione tra Lamborghini e Yohji Yamamoto’’.

Giovanni Perosino, Chief Commercial Officer di Automobili Lamborghini, conclude: ‘‘Oltre la metà delle auto consegnate globalmente da Lamborghini presenta almeno un dettaglio personalizzato
tramite il nostro programma Ad Personam, disponibile nello studio di Sant’Agata Bolognese o nelle sedi dei nostri concessionari. I clienti Lamborghini giapponesi hanno accolto con grande favore le opportunità pressoché illimitate offerte da Ad Personam: è stato meraviglioso vedere oltre 200 Lamborghini, create grazie al programma, durante il nostro Lamborghini Day di Osaka lo scorso
anno. È con piacere che annunciamo l’apertura dello studio Ad Personam proprio qui, all’interno della Lamborghini LOUNGE TOKYO, che offrirà ai nostri clienti la possibilità di personalizzare le
proprie vetture senza doversi recare all’estero. È un onore contare così tanti clienti e fan in Giappone, e un privilegio poter aprire le porte del mondo Lamborghini con questa Lamborghini
lounge a Tokio’’.

THE LOUNGE TOKYO
Venue: 7-5-5 Roppongi, Minato-ku, Tokyo 106-0032, Japan
Business hours: Monday to Friday (10 a.m. – 6 p.m.)
Email: concierge.tokyolounge@lamborghini.com

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Automobili Lamborghini and Yohji Yamamoto opening of the Lamborghini Lounge Tokyo

Automobili Lamborghini and Yohji Yamamoto celebrate the grand opening of the Lamborghini Lounge Tokyo and the Ad Personam Studio

Sant’Agata Bolognese/Tokyo, October 2020 – Automobili Lamborghini opens THE LOUNGE TOKYO in the exclusive residential area of Roppongi, and the second venue of its kind after New York in the United States. Featuring a permanent Ad Personam studio where clients ordering cars can fully personalize every aspect of their new Lamborghini’s exterior and interior color and trim, THE LOUNGE TOKYO provides not only a gateway into the world of Lamborghini for owners and VIPs, but provides a meeting and venue space for events and exhibitions.

The inaugural exhibition sees a collaboration between Lamborghini and the eponymous brand of the world-renowned fashion designer Yohji Yamamoto: the lounge offers the perfect setting to present an Aventador S “dressed” by Yohji Yamamoto, alongside a co-branded capsule collection comprised of three unique pieces: mod coat, bomber jacket and hoodie sweatshirt.

When Mitja Borkert, Head of Design for Automobili Lamborghini, met Yohji Yamamoto at Paris Fashion Week in January 2020, he was impressed by the style resulting from the contrasting red and black in the collection presented, as well as by the outstanding craftsmanship embodied in each item of clothing. The correlation in brand values between Lamborghini and Yohji Yamamoto was clear and the collaboration was born. Taking inspiration from the Paris collection, the Lamborghini Centro Stile imagined the iconic Aventador S as a canvas to paint. The distinctive Gandini line characterizing each Lamborghini is still clearly visible in the Aventador, but dressed with selected patterns from the clothing collection: the same designs enhance the Aventador S’s interior.

Mitja Borkert comments: “It has been exciting to have the chance to work with Yohji Yamamoto, the world-renowned fashion icon, who innately understood our significant Lamborghini design DNA. Our collaboration inspired this outstanding artwork and design for the Aventador S, which was unveiled today, and celebrates Italian craftsmanship connecting with Japanese culture.”

Yohji Yamamoto says: “With their inimitable design, Lamborghini super sports cars are more instantly recognizable than any other car manufacturer – just one glance is enough. I am delighted to see the realization of this collaboration, highlighting the uniqueness, the timelessness, and the abundant passion, which are characteristic of both our brands.”

THE LOUNGE TOKYO’s ground floor provides the first entrée into Lamborghini lifestyle, as well as being the venue for personalized handovers to owners of their new Lamborghini. The second and third floors offer exceptional event and meeting locations for both business and private occasions: assuring a unique experience for all attending and embodying the unique style and design characteristics of the legendary Lamborghini brand, the venue will also open to the public for special activities such as exhibitions or art shows.

Katia Bassi, Chief Marketing & Communication Officer of Automobili Lamborghini says: “We created this lounge because we are designers of experience, and we want guests to enjoy the real Italian Lamborghini feeling in this space: a little of Sant’Agata Bolognese soul in the heart of Tokyo. It reflects our attitude to innovating, while maintaining our brand DNA and our Italian cultural identity; the Lounge’s core concept of informal luxury expresses the Lamborghini worldview while welcoming guests to this intimate and exclusive environment that evokes the Lamborghini brand at every turn.

Lamborghini always strives to break new ground, both within the automotive sector in terms of design, technology and performance, but within the greater realm around us. We are proud to present two important projects at the same time: together with the Lounge’s opening, a second project comes alive today, and we are honored to present Lamborghini’s collaboration with Yohji Yamamoto.”  

Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini concludes: “More than half of the cars delivered globally by Lamborghini have one or more details customized via our Ad Personam program, either through visiting our headquarters’ studio or accessing the customization opportunities through our dealer network. Our Japanese clients embrace the almost limitless opportunities presented by Ad Personam: I was excited to see over 200 Lamborghinis, customized through the program, join us last year for our Lamborghini Day in Osaka. It is our pleasure to announce the opening of the Ad Personam Studio right here at the LAMBORGHINI LOUNGE TOKYO, facilitating our Japanese owners in personalizing their vehicles without going overseas. It is our honor to have so many customers and fans in Japan, and our privilege to open the doors to the world of Lamborghini through this Lamborghini Lounge.”

THE LOUNGE TOKYO
Venue: 7-5-5 Roppongi, Minato-ku, Tokyo 106-0032, Japan
Business hours: Monday to Friday (10 a.m. – 6 p.m.)
Email: concierge.tokyolounge@lamborghini.com

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