BAC accelerates global expansion with new dealership in Saudi Arabia

• BAC Saudi Arabia is launched following the successful dynamic debut of the Mono R at the March 2023 Saudi Arabian Grand Prix in Jeddah
• Expansion into Saudi Arabia, a strategically pivotal market for BAC, represents the latest stage in the company’s global expansion, having recently appointed brand-new dealership partners in North America and Asia
• BAC’s presence in Saudi Arabia is in response to strong demand for the Mono range in the country and across the Middle East
• BAC Saudi Arabia will operate out of regional hubs located in the iconic Saudi Arabian cities of Riyadh and Jeddah

17 July 2023 – Riyadh, Saudi Arabia
Briggs Automotive Company (BAC) is continuing to push ahead with its ambitious global expansion roadmap, having today officially unveiled its next-phase growth plans for the Middle East.

Following the recent announcement of three new dealerships across the USA and two new dealerships in Asia, BAC’s expansion within the Middle East is initially being underpinned by a new partnership in Saudi Arabia. It marks the first time the Liverpool, UK-based, supercar manufacturer will have a retail presence in the country.

The new dealership appointment in Saudi Arabia follows the successful dynamic debut of the Mono R in the country at this year’s Saudi Arabian Grand Prix, which saw the single-seater supercar set the tone for its wide-ranging appeal, impressing spectators, onlookers and the motorsport community with its seamless and high-performance demonstration runs which ran throughout the weekend around the Jeddah Corniche Circuit.

BAC Saudi Arabia will be run in partnership with Veloce Life, which operates at the heart of the country’s automotive scene, bringing together collectors, drivers and enthusiasts of some of the rarest and most exclusive cars on the planet. The new BAC dealership will operate out of the Riyadh and Jeddah regional hubs, whilst also presenting the Mono line-up at a host of key industry events throughout the region. The first Mono to be delivered to Saudi Arabia – a stunning smoked-visible-carbon Mono R – will be available to view for prospective customers in the country immediately. The first deliveries to customers will commence later this year.   

“I am thrilled to announce our first dealership in Saudi Arabia,” said Ian Briggs, BAC co-founder and design director. “There are very few places in the world that can match Saudi Arabia’s enthusiasm and passion for beautifully bespoke, high-performance and unique automotive creations like the Mono range, a point that was further underscored earlier this year when we received a remarkable response to Mono R’s dynamic on-track performance at the Grand Prix in Jeddah. The fact that we are now growing the BAC community into the Middle East is further proof that we are on track to deliver our strategic growth objectives.”

Faisal Binladen, founder of Veloce Life, added: “I am very excited to partner with BAC to launch the incredible Mono range in Saudi Arabia. The driver-focused nature of Mono – something that is a rarity in today’s automotive sphere – has garnered a lot of attention in Saudi Arabia and across the Middle East. At the Grand Prix in Jeddah earlier this year, I saw in person how the Mono R stirs up pure excitement; when people lay their eyes on a Mono for the first time, they literally light up. I am looking forward to fusing the unique brand appeal of BAC into the heart of the Saudi Arabian car culture.”

Briggs Automotive Company (BAC) LTD is the British manufacturer behind the world’s only road-legal, single-seater supercars – the BAC Mono and BAC Mono R. The Liverpool-based business was founded in 2009 by brothers Neill and Ian Briggs, who set about providing the world with a road vehicle that offers the most authentic and pure driving experience possible.

Mono and Mono R implement the very latest racing technology and are regarded as the ultimate pieces of sporting equipment for the sport of driving. They focus solely on the person behind the wheel; race cars for the road that can be described as A-to-A vehicles, rather than A-to-B – forget the destination, these models are all about pure driving pleasure.

BAC customers are predominantly passionate and knowledgeable car-lovers who have achieved entrepreneurial success; and as such have extensive garages with the finest models around. They invest in Mono because they seek a driving experience that nothing else in the world can offer, while maintaining an exceptional level of bespoke luxury.

Designed, engineered, and managed by experts with backgrounds in several leading automotive, high-end supercar and motorsport brands, Mono and Mono R are luxury products that owners can tailor to suit their needs. From performance to unique vehicle aesthetics, drivers are offered a truly bespoke buying experience – every single car rolled out of the BAC factory is a one-of-one vehicle.

BAC exports 80% of the cars it produces to over 45 different countries across five different continents – and counting. Its high-profile dealer network across America, Asia and Europe caters to an ever-growing global demand for Mono ownership and servicing.

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