, , , ,

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

BUGATTI Eyewear

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One brings together the essence of the Bugatti brand as the pinnacle in automobile luxury, performance and design with the genius of Larry D. Sands, a freethinking pioneer in the optical fashion space.

The nine-style set comprising of 37 pieces available in different materials – including palladium, 925 sterling silver, carbon fiber and Macassar ebony – melds heritage with modernity, delivering a visual identity that is stimulated by past and present iconic Bugatti design languages but reinterpreted in contemporary optical aesthetic form that embodies the world of tomorrow. Taking inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti” – Collection One successfully captures and transfers Bugatti’s core values into exclusive eyewear pieces that are at the vanguard of fashion, creating desirable and luxurious accessories. Such hallmarks can only be envisioned, formed and then fully realized by a true leader in their respected field, which is why Bugatti sought to collaborate with the very best when launching its new eyewear collection.

To state that Larry is a trendsetter in the optical fashion world would be an understatement; his career, spanning over 60 years, is legendary, having helped shape, create and execute an incredibly wide range of eyewear pieces and collections for the leading fashion houses and eyewear brands.

“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” he said. “Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”

The creative synthesis between Larry and Bugattito create eyewear that stands true to Ettore’s vision took two years to complete. Harnessing the alchemy that can be brought to the fore when two pioneering visionaries work together, Collection One goes beyond current design norms and boundaries.

Materials and manufacturing techniques never seen before in the eyewear industry were developed and employed to create Collection One. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium; the most expensive materials in the world.

The use of Positive Vapor Deposition (PVD) – a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product – is another key breakthrough for the eyewear industry that’s been first successfully employed during the creation of Collection One. The PVD acts as a Diamond Like Coating, a surface that is highly resistant to wear and is also used throughout the development and production of Bugatti automobiles.

The use of carbon fiber and Macassar ebony is another impeccable design iteration that pays homage to Bugatti’s automobiles, as does the use of the famed red enamel Macaron. An intricate custom wirecore, developed in sheets to mirror the timeless grill pattern that adorns each Bugatti hyper sports car’s horseshoe radiator, forms an exquisite fusion of the ‘then’ and ‘now’ on each of the 37 examples.

Wiebke Ståhl, Managing Director of Bugatti International, added: “The decision to partner with such an auspicious, revered and experienced artist as Larry Sands is testament to our shared design ideals and vision for outstanding quality to achieve truly iconic products. Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugattis diversified brand lifestyle collection; I couldn’t be more excited to finally launch our new Bugatti Eyewear!”

Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy, and will be available in highly exclusive boutiques. Retail prices from $1,295 to $15,000. Further information will be available soon on www.bugattieyewear.com.

More Info: Jean Bugatti

/by
, , , ,

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

BUGATTI Eyewear

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One brings together the essence of the Bugatti brand as the pinnacle in automobile luxury, performance and design with the genius of Larry D. Sands, a freethinking pioneer in the optical fashion space.

The nine-style set comprising of 37 pieces available in different materials – including palladium, 925 sterling silver, carbon fiber and Macassar ebony – melds heritage with modernity, delivering a visual identity that is stimulated by past and present iconic Bugatti design languages but reinterpreted in contemporary optical aesthetic form that embodies the world of tomorrow. Taking inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti” – Collection One successfully captures and transfers Bugatti’s core values into exclusive eyewear pieces that are at the vanguard of fashion, creating desirable and luxurious accessories. Such hallmarks can only be envisioned, formed and then fully realized by a true leader in their respected field, which is why Bugatti sought to collaborate with the very best when launching its new eyewear collection.

To state that Larry is a trendsetter in the optical fashion world would be an understatement; his career, spanning over 60 years, is legendary, having helped shape, create and execute an incredibly wide range of eyewear pieces and collections for the leading fashion houses and eyewear brands.

“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” he said. “Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”

The creative synthesis between Larry and Bugattito create eyewear that stands true to Ettore’s vision took two years to complete. Harnessing the alchemy that can be brought to the fore when two pioneering visionaries work together, Collection One goes beyond current design norms and boundaries.

Materials and manufacturing techniques never seen before in the eyewear industry were developed and employed to create Collection One. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium; the most expensive materials in the world.

The use of Positive Vapor Deposition (PVD) – a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product – is another key breakthrough for the eyewear industry that’s been first successfully employed during the creation of Collection One. The PVD acts as a Diamond Like Coating, a surface that is highly resistant to wear and is also used throughout the development and production of Bugatti automobiles.

The use of carbon fiber and Macassar ebony is another impeccable design iteration that pays homage to Bugatti’s automobiles, as does the use of the famed red enamel Macaron. An intricate custom wirecore, developed in sheets to mirror the timeless grill pattern that adorns each Bugatti hyper sports car’s horseshoe radiator, forms an exquisite fusion of the ‘then’ and ‘now’ on each of the 37 examples.

Wiebke Ståhl, Managing Director of Bugatti International, added: “The decision to partner with such an auspicious, revered and experienced artist as Larry Sands is testament to our shared design ideals and vision for outstanding quality to achieve truly iconic products. Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugattis diversified brand lifestyle collection; I couldn’t be more excited to finally launch our new Bugatti Eyewear!”

Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy, and will be available in highly exclusive boutiques. Retail prices from $1,295 to $15,000. Further information will be available soon on www.bugattieyewear.com.

More Info: Jean Bugatti

/by
, , , ,

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

BUGATTI Eyewear

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One brings together the essence of the Bugatti brand as the pinnacle in automobile luxury, performance and design with the genius of Larry D. Sands, a freethinking pioneer in the optical fashion space.

The nine-style set comprising of 37 pieces available in different materials – including palladium, 925 sterling silver, carbon fiber and Macassar ebony – melds heritage with modernity, delivering a visual identity that is stimulated by past and present iconic Bugatti design languages but reinterpreted in contemporary optical aesthetic form that embodies the world of tomorrow. Taking inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti” – Collection One successfully captures and transfers Bugatti’s core values into exclusive eyewear pieces that are at the vanguard of fashion, creating desirable and luxurious accessories. Such hallmarks can only be envisioned, formed and then fully realized by a true leader in their respected field, which is why Bugatti sought to collaborate with the very best when launching its new eyewear collection.

To state that Larry is a trendsetter in the optical fashion world would be an understatement; his career, spanning over 60 years, is legendary, having helped shape, create and execute an incredibly wide range of eyewear pieces and collections for the leading fashion houses and eyewear brands.

“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” he said. “Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”

The creative synthesis between Larry and Bugattito create eyewear that stands true to Ettore’s vision took two years to complete. Harnessing the alchemy that can be brought to the fore when two pioneering visionaries work together, Collection One goes beyond current design norms and boundaries.

Materials and manufacturing techniques never seen before in the eyewear industry were developed and employed to create Collection One. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium; the most expensive materials in the world.

The use of Positive Vapor Deposition (PVD) – a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product – is another key breakthrough for the eyewear industry that’s been first successfully employed during the creation of Collection One. The PVD acts as a Diamond Like Coating, a surface that is highly resistant to wear and is also used throughout the development and production of Bugatti automobiles.

The use of carbon fiber and Macassar ebony is another impeccable design iteration that pays homage to Bugatti’s automobiles, as does the use of the famed red enamel Macaron. An intricate custom wirecore, developed in sheets to mirror the timeless grill pattern that adorns each Bugatti hyper sports car’s horseshoe radiator, forms an exquisite fusion of the ‘then’ and ‘now’ on each of the 37 examples.

Wiebke Ståhl, Managing Director of Bugatti International, added: “The decision to partner with such an auspicious, revered and experienced artist as Larry Sands is testament to our shared design ideals and vision for outstanding quality to achieve truly iconic products. Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugattis diversified brand lifestyle collection; I couldn’t be more excited to finally launch our new Bugatti Eyewear!”

Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy, and will be available in highly exclusive boutiques. Retail prices from $1,295 to $15,000. Further information will be available soon on www.bugattieyewear.com.

More Info: Jean Bugatti

/by
, , , ,

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

BUGATTI Eyewear

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One brings together the essence of the Bugatti brand as the pinnacle in automobile luxury, performance and design with the genius of Larry D. Sands, a freethinking pioneer in the optical fashion space.

The nine-style set comprising of 37 pieces available in different materials – including palladium, 925 sterling silver, carbon fiber and Macassar ebony – melds heritage with modernity, delivering a visual identity that is stimulated by past and present iconic Bugatti design languages but reinterpreted in contemporary optical aesthetic form that embodies the world of tomorrow. Taking inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti” – Collection One successfully captures and transfers Bugatti’s core values into exclusive eyewear pieces that are at the vanguard of fashion, creating desirable and luxurious accessories. Such hallmarks can only be envisioned, formed and then fully realized by a true leader in their respected field, which is why Bugatti sought to collaborate with the very best when launching its new eyewear collection.

To state that Larry is a trendsetter in the optical fashion world would be an understatement; his career, spanning over 60 years, is legendary, having helped shape, create and execute an incredibly wide range of eyewear pieces and collections for the leading fashion houses and eyewear brands.

“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” he said. “Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”

The creative synthesis between Larry and Bugattito create eyewear that stands true to Ettore’s vision took two years to complete. Harnessing the alchemy that can be brought to the fore when two pioneering visionaries work together, Collection One goes beyond current design norms and boundaries.

Materials and manufacturing techniques never seen before in the eyewear industry were developed and employed to create Collection One. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium; the most expensive materials in the world.

The use of Positive Vapor Deposition (PVD) – a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product – is another key breakthrough for the eyewear industry that’s been first successfully employed during the creation of Collection One. The PVD acts as a Diamond Like Coating, a surface that is highly resistant to wear and is also used throughout the development and production of Bugatti automobiles.

The use of carbon fiber and Macassar ebony is another impeccable design iteration that pays homage to Bugatti’s automobiles, as does the use of the famed red enamel Macaron. An intricate custom wirecore, developed in sheets to mirror the timeless grill pattern that adorns each Bugatti hyper sports car’s horseshoe radiator, forms an exquisite fusion of the ‘then’ and ‘now’ on each of the 37 examples.

Wiebke Ståhl, Managing Director of Bugatti International, added: “The decision to partner with such an auspicious, revered and experienced artist as Larry Sands is testament to our shared design ideals and vision for outstanding quality to achieve truly iconic products. Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugattis diversified brand lifestyle collection; I couldn’t be more excited to finally launch our new Bugatti Eyewear!”

Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy, and will be available in highly exclusive boutiques. Retail prices from $1,295 to $15,000. Further information will be available soon on www.bugattieyewear.com.

More Info: Jean Bugatti

/by
, , , ,

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

BUGATTI Eyewear

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One brings together the essence of the Bugatti brand as the pinnacle in automobile luxury, performance and design with the genius of Larry D. Sands, a freethinking pioneer in the optical fashion space.

The nine-style set comprising of 37 pieces available in different materials – including palladium, 925 sterling silver, carbon fiber and Macassar ebony – melds heritage with modernity, delivering a visual identity that is stimulated by past and present iconic Bugatti design languages but reinterpreted in contemporary optical aesthetic form that embodies the world of tomorrow. Taking inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti” – Collection One successfully captures and transfers Bugatti’s core values into exclusive eyewear pieces that are at the vanguard of fashion, creating desirable and luxurious accessories. Such hallmarks can only be envisioned, formed and then fully realized by a true leader in their respected field, which is why Bugatti sought to collaborate with the very best when launching its new eyewear collection.

To state that Larry is a trendsetter in the optical fashion world would be an understatement; his career, spanning over 60 years, is legendary, having helped shape, create and execute an incredibly wide range of eyewear pieces and collections for the leading fashion houses and eyewear brands.

“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” he said. “Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”

The creative synthesis between Larry and Bugattito create eyewear that stands true to Ettore’s vision took two years to complete. Harnessing the alchemy that can be brought to the fore when two pioneering visionaries work together, Collection One goes beyond current design norms and boundaries.

Materials and manufacturing techniques never seen before in the eyewear industry were developed and employed to create Collection One. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium; the most expensive materials in the world.

The use of Positive Vapor Deposition (PVD) – a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product – is another key breakthrough for the eyewear industry that’s been first successfully employed during the creation of Collection One. The PVD acts as a Diamond Like Coating, a surface that is highly resistant to wear and is also used throughout the development and production of Bugatti automobiles.

The use of carbon fiber and Macassar ebony is another impeccable design iteration that pays homage to Bugatti’s automobiles, as does the use of the famed red enamel Macaron. An intricate custom wirecore, developed in sheets to mirror the timeless grill pattern that adorns each Bugatti hyper sports car’s horseshoe radiator, forms an exquisite fusion of the ‘then’ and ‘now’ on each of the 37 examples.

Wiebke Ståhl, Managing Director of Bugatti International, added: “The decision to partner with such an auspicious, revered and experienced artist as Larry Sands is testament to our shared design ideals and vision for outstanding quality to achieve truly iconic products. Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugattis diversified brand lifestyle collection; I couldn’t be more excited to finally launch our new Bugatti Eyewear!”

Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy, and will be available in highly exclusive boutiques. Retail prices from $1,295 to $15,000. Further information will be available soon on www.bugattieyewear.com.

More Info: Jean Bugatti

/by
, , , ,

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

BUGATTI Eyewear

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One brings together the essence of the Bugatti brand as the pinnacle in automobile luxury, performance and design with the genius of Larry D. Sands, a freethinking pioneer in the optical fashion space.

The nine-style set comprising of 37 pieces available in different materials – including palladium, 925 sterling silver, carbon fiber and Macassar ebony – melds heritage with modernity, delivering a visual identity that is stimulated by past and present iconic Bugatti design languages but reinterpreted in contemporary optical aesthetic form that embodies the world of tomorrow. Taking inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti” – Collection One successfully captures and transfers Bugatti’s core values into exclusive eyewear pieces that are at the vanguard of fashion, creating desirable and luxurious accessories. Such hallmarks can only be envisioned, formed and then fully realized by a true leader in their respected field, which is why Bugatti sought to collaborate with the very best when launching its new eyewear collection.

To state that Larry is a trendsetter in the optical fashion world would be an understatement; his career, spanning over 60 years, is legendary, having helped shape, create and execute an incredibly wide range of eyewear pieces and collections for the leading fashion houses and eyewear brands.

“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” he said. “Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”

The creative synthesis between Larry and Bugattito create eyewear that stands true to Ettore’s vision took two years to complete. Harnessing the alchemy that can be brought to the fore when two pioneering visionaries work together, Collection One goes beyond current design norms and boundaries.

Materials and manufacturing techniques never seen before in the eyewear industry were developed and employed to create Collection One. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium; the most expensive materials in the world.

The use of Positive Vapor Deposition (PVD) – a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product – is another key breakthrough for the eyewear industry that’s been first successfully employed during the creation of Collection One. The PVD acts as a Diamond Like Coating, a surface that is highly resistant to wear and is also used throughout the development and production of Bugatti automobiles.

The use of carbon fiber and Macassar ebony is another impeccable design iteration that pays homage to Bugatti’s automobiles, as does the use of the famed red enamel Macaron. An intricate custom wirecore, developed in sheets to mirror the timeless grill pattern that adorns each Bugatti hyper sports car’s horseshoe radiator, forms an exquisite fusion of the ‘then’ and ‘now’ on each of the 37 examples.

Wiebke Ståhl, Managing Director of Bugatti International, added: “The decision to partner with such an auspicious, revered and experienced artist as Larry Sands is testament to our shared design ideals and vision for outstanding quality to achieve truly iconic products. Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugattis diversified brand lifestyle collection; I couldn’t be more excited to finally launch our new Bugatti Eyewear!”

Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy, and will be available in highly exclusive boutiques. Retail prices from $1,295 to $15,000. Further information will be available soon on www.bugattieyewear.com.

More Info: Jean Bugatti

/by
, , , ,

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

BUGATTI Eyewear

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One brings together the essence of the Bugatti brand as the pinnacle in automobile luxury, performance and design with the genius of Larry D. Sands, a freethinking pioneer in the optical fashion space.

The nine-style set comprising of 37 pieces available in different materials – including palladium, 925 sterling silver, carbon fiber and Macassar ebony – melds heritage with modernity, delivering a visual identity that is stimulated by past and present iconic Bugatti design languages but reinterpreted in contemporary optical aesthetic form that embodies the world of tomorrow. Taking inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti” – Collection One successfully captures and transfers Bugatti’s core values into exclusive eyewear pieces that are at the vanguard of fashion, creating desirable and luxurious accessories. Such hallmarks can only be envisioned, formed and then fully realized by a true leader in their respected field, which is why Bugatti sought to collaborate with the very best when launching its new eyewear collection.

To state that Larry is a trendsetter in the optical fashion world would be an understatement; his career, spanning over 60 years, is legendary, having helped shape, create and execute an incredibly wide range of eyewear pieces and collections for the leading fashion houses and eyewear brands.

“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” he said. “Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”

The creative synthesis between Larry and Bugattito create eyewear that stands true to Ettore’s vision took two years to complete. Harnessing the alchemy that can be brought to the fore when two pioneering visionaries work together, Collection One goes beyond current design norms and boundaries.

Materials and manufacturing techniques never seen before in the eyewear industry were developed and employed to create Collection One. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium; the most expensive materials in the world.

The use of Positive Vapor Deposition (PVD) – a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product – is another key breakthrough for the eyewear industry that’s been first successfully employed during the creation of Collection One. The PVD acts as a Diamond Like Coating, a surface that is highly resistant to wear and is also used throughout the development and production of Bugatti automobiles.

The use of carbon fiber and Macassar ebony is another impeccable design iteration that pays homage to Bugatti’s automobiles, as does the use of the famed red enamel Macaron. An intricate custom wirecore, developed in sheets to mirror the timeless grill pattern that adorns each Bugatti hyper sports car’s horseshoe radiator, forms an exquisite fusion of the ‘then’ and ‘now’ on each of the 37 examples.

Wiebke Ståhl, Managing Director of Bugatti International, added: “The decision to partner with such an auspicious, revered and experienced artist as Larry Sands is testament to our shared design ideals and vision for outstanding quality to achieve truly iconic products. Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugattis diversified brand lifestyle collection; I couldn’t be more excited to finally launch our new Bugatti Eyewear!”

Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy, and will be available in highly exclusive boutiques. Retail prices from $1,295 to $15,000. Further information will be available soon on www.bugattieyewear.com.

More Info: Jean Bugatti

/by
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BUGATTI y el legendario diseñador óptico Larry Sands lanzan la primera colección de gafas Bugatti

BUGATTI Eyewear

BUGATTI y el legendario diseñador óptico Larry Sands lanzan la primera colección de gafas Bugatti

Lanzado en un prestigioso evento privado en el hotel Principe di Savoia en Milán, Italia, Collection One reúne la esencia de la marca Bugatti como el pináculo en lujo, rendimiento y diseño de automóviles con el genio de Larry D. Sands, un pionero del pensamiento libre en el espacio de la moda óptica.

 

El conjunto de nueve estilos que consta de 37 piezas disponibles en diferentes materiales, que incluyen paladio, plata de ley 925, fibra de carbono y ébano de Macassar, combina herencia con modernidad, brindando una identidad visual que es estimulada por lenguajes de diseño icónicos pasados ​​​​y presentes de Bugatti, pero reinterpretada en forma estética óptica contemporánea que encarna el mundo del mañana. Inspirándose en la visión de Ettore Bugatti: “Si es comparable, ya no es Bugatti”, Collection One captura y transfiere con éxito los valores fundamentales de Bugatti a piezas de gafas exclusivas que están a la vanguardia de la moda, creando accesorios deseables y lujosos. Dichos sellos distintivos solo pueden ser imaginados, formados y luego realizados completamente por un verdadero líder en su campo respetado,

Decir que Larry es un creador de tendencias en el mundo de la moda óptica sería quedarse corto; su carrera, que abarca más de 60 años, es legendaria y ayudó a dar forma, crear y ejecutar una gama increíblemente amplia de piezas y colecciones de anteojos para las principales casas de moda y marcas de anteojos.

“Cuando recibí la llamada de Bugatti, me sorprendió un poco, pero que el fabricante de automóviles más poderoso y lujoso del mundo se acercara para crear sus gafas fue un honor”, ​​dijo. “Todo lo que hago es inesperado, y Bugatti Eyewear es uno de mis trabajos más inesperados hasta el momento. La expectativa es enemiga de la creatividad”.

La síntesis creativa entre Larry y Bugatti para crear gafas que se mantuvieran fieles a la visión de Ettore tardó dos años en completarse. Aprovechando la alquimia que puede surgir cuando dos visionarios pioneros trabajan juntos, Collection One va más allá de las normas y límites de diseño actuales.

Se desarrollaron y emplearon materiales y técnicas de fabricación nunca antes vistos en la industria de las gafas para crear la Colección One. Cada pieza está meticulosamente elaborada en Japón, con adornos de plata de ley 925 sólida con oro genuino de 18 quilates y paladio; los materiales más caros del mundo.

El uso de la deposición de vapor positivo (PVD), un proceso en el que un material sólido se vaporiza al vacío y se deposita sobre la superficie del producto, es otro avance clave para la industria de las gafas que se empleó con éxito por primera vez durante la creación de Collection One. . El PVD actúa como un revestimiento similar al diamante, una superficie que es altamente resistente al desgaste y también se utiliza en el desarrollo y la producción de automóviles Bugatti.

El uso de fibra de carbono y ébano de Macassar es otra iteración de diseño impecable que rinde homenaje a los automóviles de Bugatti, al igual que el uso del famoso esmalte rojo Macaron. Un intrincado núcleo de alambre personalizado, desarrollado en láminas para reflejar el patrón de parrilla atemporal que adorna el radiador en forma de herradura de cada auto hiperdeportivo Bugatti, forma una fusión exquisita del ‘entonces’ y el ‘ahora’ en cada uno de los 37 ejemplos.

Wiebke Ståhl, Director General de Bugatti International, agregó: “La decisión de asociarnos con un artista tan auspicioso, venerado y experimentado como Larry Sands es testimonio de nuestros ideales de diseño compartidos y la visión de una calidad sobresaliente para lograr productos verdaderamente icónicos. La creación de estas nuevas gafas de lujo también es clave para nuestra cartera, ya que cierra una brecha estratégica en la colección de estilo de vida de la marca diversificada Bugattis; ¡No podría estar más emocionado de lanzar finalmente nuestras nuevas gafas Bugatti !

Collection One se exhibió en la MIDO Optical Trade Show el 4 de febrero de 2023 en Milán, Italia, y estará disponible en boutiques muy exclusivas. Precios minoristas desde $ 1,295 hasta $ 15,000. Próximamente habrá más información disponible en www.bugattieyewear.com .

Más información: Jean Bugatti

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