COACHBUILT MASTERPIECE ‘BOAT TAIL’ MAKES GLOBAL DEBUT AT VILLA D’ESTE

Rolls-Royce’s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

  • Unique coachbuilt ‘Boat Tail’ makes its first-ever public appearance at the prestigious Concorso d’Eleganza Villa d’Este on 2 & 3 October 2021
  • Boat Tail on view to guests and media for two days only on the Mosaic Lawn within the grounds of the Grand Hotel Villa d’Este, on the shores of Lake Como, Italy
  • Exhibited four years after the first coachbuilt Rolls-Royce of the modern era, Sweptail, was launched at the same event in 2017


“It is a wonderful privilege to reveal this unique Rolls-Royce to the world for the very first time. Although images have been widely shared, the car itself has not been displayed in public before. The Villa d’Este Concorso d’Eleganza is the perfect occasion, bringing together leading international media alongside knowledgeable motoring experts and discerning luxury aficionados, on the glamorous shores of Lake Como. There is also a pleasing symmetry in that we launched the first coachbuilt Rolls-Royce of the modern era, Sweptail, at the 2017 event.

“It is a truly historic moment for the marque. We are leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalisation and contemporary patronage provide essentially limitless possibilities.”Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars


Rolls-Royce’s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. It will then be available for guests and journalists to view for two days only, before returning to the privacy and seclusion that have surrounded it since it was formally revealed in May 2021.

Images of the car have been shared and admired around the world; however, this is the first time Boat Tail itself has been displayed in public. It is a unique opportunity for guests and journalists to examine the car’s remarkable coachbuilt construction and extraordinary Bespoke detailing, which were designed and hand-built at the Home of Rolls-Royce in a highly demanding technical and creative project lasting almost four years.

Boat Tail marks a seminal moment in the annals of Rolls-Royce, demonstrating the marque’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first coachbuilt Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.

Boat Tail represents a pivotal moment for the wider luxury goods sector.  As a truly hand-built, one-of-a-kind creation, in which both the bodywork and interior are designed and produced to the client’s specification, Rolls-Royce Coachbuild redraws the boundaries of luxury and opens vast new possibilities for patrons of contemporary design and fine craftsmanship.

First staged in 1929 on the shores of Lake Como in northern Italy, the Concorso d’Eleganza Villa d’Este is one of the most important and glamorous occasions on the international lifestyle calendar. Normally held in May, the 2021 event takes place from 1-3 October 2021, with Boat Tail presented to the world, for the first time, on 2 & 3 October only

Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

Bugatti unveiled the Centodieci – which translates as 110 in Italian – during Monterey Car Week in California at the Quail in 2019 to celebrate the company’s 110th anniversary. Inspired by the legendary Bugatti EB110 of 1991 and powered by the 8.0-liter W16 engine producing 1,600PS, just 10 Centodieci units will be hand-built at Bugatti’s Molsheim Atelier and be delivered to customers next year. All ten Centodieci models had already been accounted for by customers prior to the car’s unveiling.

A Concours d’Élégance for automobiles was first held at Villa d’Este back in 1929, and Bugatti has enjoyed a long and successful relationship with the event. Recent highlights have included the Bugatti La Voiture Noire taking the premiere prize in the ‘Concept Cars & Prototypes’ category the last time the event was held in 2019. Models from Bugatti’s illustrious past, such as the 1937 Type 57S four-seater sports tourer, the 1934 Type 59 Grand Prix car and the 1938 Type 57SC Atlantic, have all been awarded significant accolades in recent years.

This year also marks the 30th anniversary of the Bugatti EB110. The groundbreaking and first supercar of its time represents the mid-period of Bugatti’s history, when Bugatti Automobili S.p.A. was based in the famous ‘Blue Factory’ in Campogalliano in Italy under the stewardship of Romano Artioli. Introduced in 1991 to mark 110 years since the birth of Ettore Bugatti in 1881, the EB110 elevated the supercar genre to a new level. It featured a revolutionary engineering package that included a carbon fiber chassis and a 3.5-litre 12-cylinder engine with five valves per cylinder and quadruple turbochargers. The transmission was also incorporated within the engine block to create more space for cabin occupants. Exemplary grip, traction and safety were delivered by four-wheel-drive, another key D.N.A. strand that remains pivotal to today’s production Bugatti models.

The historic supercar model – a blue (originally silver painted in “Grigio Chiaro metallizzato”) EB110 SuperSport – presented at Villa d’Este in the class “The Next Generation: Hypercars of the 90s” was formerly owned by Romano Artioli. The Italian entrepreneur, who relaunched Bugatti as Bugatti Automobili S.p.A. in 1987, prior to the company’s closure in 1995, has fond memories of the development of this revolutionary supercar. “While we were at the premiere of the EB110 in Paris in 1991, the engineers back at Campogalliano were urging us to return swiftly to the Blue Factory, as they were eager to begin work on the EB110 Supersport version. Everyone was focused on reducing weight and boosting power, while keeping in mind that I was ferocious that the safety characteristics of the car be upheld.”

The final result was a quite remarkable weight reduction of nearly 150kg from the original configuration, and an increase in performance from 560PS to 612PS, with the engine developed entirely in-house at Campogalliano. Immediately after the EB110 SuperSport was presented to the world’s press at Salon de l’Automobile in Geneva, the team took the car to the Nardò circuit in the South of Italy, to carry out the homologation tests.

“After a warm-up lap we set the world record with a speed of 351 km/h and an acceleration of 3.2 seconds from 0 to 100 km,” recalls Artioli proudly. And it didn’t stop there. The car also set a speed record on snow and ice at 296km/h, while a Bugatti EB110 GT powered by natural gas achieved at top speed of 344.7 km/h.

“I left my heart in my Supersport. No other car gives the same sensation of power, control and safety in every road condition as the EB110 – and with such beautiful style. I could not be more proud for “her” to be at the Concours d’Elegance in Villa D’Este.

“The Centodieci Concorso d’Eleganza at Villa d’Este is one of the jewels in the crown of the automotive season,” explains Bugatti Automobiles S.A.S. President Stephan Winkelmann. “After the event was lost to the pandemic in 2020, it is even more special for Bugatti to return to the wonderful location of Villa d’Este and present our Centodieci to customers and friends of the brand from all around the globe. And of course, the event is even more exciting with the presence of the personal Bugatti EB110 Supersport “America” owned once by Romano Artioli himself. This seminal supercar represents the second period of Bugatti’s history, and gave our designers and engineers the inspiration for the Centodieci.”

The Bugatti Centodieci was presented as a static display within the Concorso d’Eleganza Villa d’Este ‘Concept Cars & Prototypes’ area on Saturday 2nd October and again on Sunday 3rd October, the car also participated in the dynamic presentation parade.

 

 

100 Years of the Type 13 Brescia: Quadruple Victory for Bugatti

The event is the Gran Premio delle Vetturette. On the Circuito di Montichiari, race cars zip back and forth between the towns of Montichiari and Brescia. Tires screech, dust is thrown up into the air. There are 60 laps to be completed, each one 17.3 kilometers long. This is a real challenge for both man and machine, and remains a legendary race to this day. Bugatti Type 13 vehicles take the top four spots in the Grand Prix for Voiturettes cementing the French luxury brand’s motorsport expertise.

To mark the round anniversary, the Bugatti Club Italia organized a special event between September 12 and 16: 40 historic Bugatti vehicles, including the Type 13, 22 and 23 from all over the world, celebrated the historic victory on the beautiful routes around Lake Garda. The start and finish of each day’s tour was the legendary city of Brescia. For over 35 years, the Bugatti Club Italia has kept the history of the famous French luxury brand alive – long before the first super sports car of modern times was created with the EB 110 in 1991.

With the Type 13 “Brescia” Bugatti was responsible for a turning point in the history of motorsport in 1921. The first of its kind, the open-top sports car heralded the end of large and heavy race cars just a few years later. From 1921, its light bodywork, superior chassis, and powerful engine allowed the Type 13 to leave its competitors for dust.

As did Ernest Jules Friedrich. The French race car driver and mechanic had been convinced of the Type 13 for some time and had won the famous Le Mans race one year previously. Racing in the Voiturette category in the race in Brescia, he performed lap after lap with great concentration, took corners with precision and speed, and crossed the finishing line first – ahead of his teammates Pierre de Vizcaya, Michel Baccoli, and Pierre Marco.

Voiturettes are lightweight, maneuverable race cars. Bugatti’s Type 13 is just such a vehicle – a mere 490 kilograms in weight and a 1.45-liter four-cylinder engine that initially offers 40 PS, and later 50 PS. The open-top two-seater hits a top speed of 150 km/h and can take corners at a pace thanks to its lightweight construction and precise chassis. With the Type 13, which went into production in 1910, Ettore Bugatti brought together his ideas, continued to refine the technology over the subsequent years steadily, and focused systematically on lightweight construction and high-quality workmanship.

First four-valve engine in a car

From 1914, the engine boasted a displacement of 1.35 liters, and from 1919, it featured the first four-valve cylinder head for faster gas exchange, allowing the four-cylinder engine to deliver 30 PS. Bugatti also introduced white metal for the crankshaft bearings and pistons for higher revs as well as a fuel pump and a pump that sprayed oil onto specific components. Easy-shift four-speed transmission made it easier for the driver to change gears frequently.

In 1921, Bugatti increased the displacement to 1.45 liters, while new ball bearings for the crankshaft, which were even lighter and more smooth-running, were introduced for the later race car. At the same time, Bugatti increased the engine’s compression ratio and the carburetor flow rate, opting for a dual magneto ignition for two spark plugs per combustion chamber. As a result, the racing engine delivered powerful combustion at high revs of up to 4,500 rpm. Light wire-spoked wheels that replaced heavy wooden wheels reduced the unsprung masses and increase the vehicle’s agility further still. The Type 13 essentially set the benchmark in motorsport. It was powerful, fast, and sinewy, like a racy thoroughbred; a “pur sang.”

In the 1920s, the Bugatti vehicles won virtually every competition they entered. The lightweight, powerful and reliable sports cars from Molsheim were superior on tough road races and hill climbs in particular, making them close to unbeatable.

Following its quadruple victory in Brescia, the French atelier sold 711 Type 13 Brescia vehicles with a four-valve head as well as 388 vehicles with engines featuring an easy-turn crankshaft with ball bearings. All the subsequent four-valve vehicles even officially bore the name “Brescia” in memory of this unique success. Bugatti also applied the Type 13 concept with other vehicle lengths like the Type 15, Type 17, Type 22, and Type 23. The Type 13 was produced in Molsheim until 1926, with Bugatti selling a total of approximately 2,000 units of the model.

Bugatti Type 35 furthers the racing success

The staff began to assemble Type 35 vehicles in 1925. This vehicle furthered Bugatti’s run of success – in the subsequent years, it became the most successful race car of all time, having clocked up more than 2,000 wins. Among these wins were five consecutive victories in the Targa Florio in Sicily between 1925 and 1929, one of the toughest races of its time. With this impressive success story, the Type 35 therefore followed in the footsteps of its successful predecessor a few years previously in Brescia.

 

World Premiere of the CUPRA UrbanRebel Concept: CUPRA’s most rebellious interpretation of an urban electric car

  • The CUPRA UrbanRebel Concept pushes the limits to deliver a radical interpretation of the company’s future urban all-electric car
  • The racing concept mixes electrification, sustainability, performance and the exciting aesthetics of the virtual world
  • The CUPRA UrbanRebel Concept hints at the future design language of the urban electric vehicle, which will be launched in 2025
  • It will be unveiled at the preopening of the new CUPRA City Garage in Munich, during the IAA Munich International Motor Show

Martorell, – CUPRA is pushing the limits with its most radical interpretation of an urban electric car, the CUPRA UrbanRebel Concept, which will be launched in 2025.

Racing is at the core of CUPRA’s DNA and that’s why the company decided to present the vision of its 100% all-electric urban vehicle first as a race car with bold and sharp looks: the CUPRA UrbanRebel Concept.

The CUPRA UrbanRebel Concept is a radical interpretation of the company’s urban electric car, due to be launched in 2025. This racing concept gives an idea of the design language of the future street-car and will inspire its creation,” said Wayne Griffiths, CEO of CUPRA. “The urban electric car is a key strategic project not only for our company, but also for the Volkswagen Group, as our aim is to produce more than 500,000 urban electric cars per year in Martorell for different Group brands. The urban electric car will democratise and make accessible electromobility to the masses.

The CUPRA UrbanRebel Concept builds on the design foundations of the 100% electric urban vehicle that will be launched in 2025. The road version will mix astonishing design with supreme dynamics and will be based on the Volkswagen Group’s MEB short platform.

It represents a revolution in the brand towards a more progressive design language, while maintaining the values that identify each CUPRA model: its sportiness and character making it an unconventional challenger brand.

Emotional and radical
The CUPRA UrbanRebel Concept injects a gamification look to the racing car, projecting a radical interpretation of the company’s urban electric car,” said Jorge Diez, CUPRA Design Director. “Each contoured line and sculpted surface in the design is brought to life by a livery that uses kinetic particles to add movement to the surface as light shifts across it.

This racing version will influence the road version of the urban electric car, but the core elements are enhanced to give the vehicle an even more rebellious character.

The CUPRA UrbanRebel Concept is rooted in the design philosophy of CUPRA: an emotional and genuine design that stands out thanks to striking and athletic lines, a bold expression, with a gender-neutral approach and amplified by the electric era.

This is demonstrated in the design identity of the CUPRA UrbanRebel Concept:

  • At the front, the shark nose was created using a negative surface. The front face is also emphasised by the new triangular signature in the headlamps.
  • Its wrap-around window graphic generates the visual effect of a helmet – as in the CUPRA Tavascan Concept – and gives continuity between the windows around the whole car to deliver the effect of a floating roof.
  • Moving to the side, the car reveals athletic proportions, thanks to the wedge line – from the C-pillar to the front door – with diagonal sculptural surfaces, that create contrast.
  • The rear view of the UrbanRebel Concept shows a bold approach and a new interpretation of the design seen in the CUPRA Formentor.
  • The rear features an iconic design thanks to horizontal proportions. On top of that, the large spoiler – a nod to racing cars seen in the virtual world – gives it an imposing sharp look underlined by the negative surface beneath it.

With a total length of 4,080mm, a width of 1,795mm and a height of 1,444mm, the car teases the proportions of the future urban electric car in a racing disguise.

The CUPRA UrbanRebel Concept delivers 250kW of continuous power and up to 320kW at its peak. It can accelerate from zero to 100 km/h in only 3.2 secs.

The CUPRA UrbanRebel Concept mixes pure electrification, sustainability and performance with exciting aesthetics influenced by the digital era. It gives an idea of the future design language of the urban electric vehicle, that will be launched by the company in 2025.

The CUPRA UrbanRebel Concept will be unveiled at the preopening of the new CUPRA City Garage in Munich, during the IAA Munich International Motor Show.

ENDS

CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.

In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of the plug-in hybrid versions of the CUPRA Formentor and its first 100% electric model, the CUPRA el-Born.

CUPRA will participate this year in the off-road electric SUV’s competition Extreme E. Additionally, it is also FC Barcelona’s official automotive and mobility partner and World Padel Tour’s premium sponsor. The CUPRA Tribe is made up of a team of ambassadors who share the brand values, such as the German goalkeeper Marc ter Stegen, the Swedish driver Mattias Ekström and five of the best padel players in the world, among others.

Cadillac to Compete in IMSA and WEC in 2023

New Le Mans Daytona hybrid under development

Cadillac today announced it will compete in the IMSA WeatherTech SportsCar Championship and Automobile Club de l’Ouest (ACO) LMDh category in 2023 with a fourth-generation Cadillac V-Series prototype. Cadillac and its partners will bring their considerable experience from American endurance racing to compete for overall victory in the 24 Hours of Le Mans.

“For nearly 20 years, Cadillac V-Series has brought winning technologies from the racetrack to our performance cars on the road,” said Rory Harvey, global vice president, Cadillac. “We look forward to continuing that heritage by competing in this exciting new chapter at the highest level of international motorsport.”

The new Cadillac LMDh-V.R prototype is designed to conform to IMSA and ACO Le Mans Daytona hybrid specifications for the new top tier of endurance racing that replaces the current DPi class. As with the other competitors in the series, it will be based on a standardized chassis and incorporate the spec hybrid powertrain system, but will feature a unique combustion engine and distinctive bodywork.

As with the Cadillac DPi-V.R, the Cadillac LMDh-V.R will be a partnership between GM Design and the constructor Dallara. A new Cadillac engine package will work in conjunction with the LMDh common hybrid system.

Cadillac’s program will partner with Chip Ganassi Racing and Action Express Racing. The Cadillac LMDh will debut on the track for the first time at the Rolex 24 Hours at Daytona in January 2023.

 

 

“We are looking forward to the new international prototype formula and running the Cadillac LMDh,” said Chip Ganassi. “We have had a great relationship across three different racing disciplines with GM and we are looking forward to developing the car with Cadillac and Dallara over the next year-and-a-half.”

“The IMSA LMDh category is looking to be very competitive with multiple manufacturers,” said Gary Nelson, AXR team manager. “We’ve had a lot of success running the Cadillac DPi-V.R as one of the original teams since 2017, and we are looking forward to being a part of the next chapter of Cadillac Racing.”

Recent Cadillac Racing achievements with the Cadillac DPi-V.R include:

  • Winning the Rolex 24 at Daytona four times in a row: 2020, 2019, 2018 and 2017
  • Winning the Michelin North American Endurance Cup four times: 2020, 2019, 2018 and 2017
  • Winning the IMSA WeatherTech SportsCar Championship twice: 2018 and 2017
  • Prior to competing in the IMSA WeatherTech SportsCar Championship, Cadillac competed in the Pirelli World Challenge Championship, earning five Manufacturing Championships (2014, 2013, 2007, 2005), and five Driver’s Championships (2015, 2014, 2013, 2012, 2005).

Cadillac’s commitment to performance is embodied in the V-Series portfolio. Its recent expansion includes the CT4-V and CT5-V sport sedans, as well as the track-capable CT4-V Blackwing and CT5-V Blackwing.

From the most powerful Cadillac engine ever to the fully functional aerodynamic bodywork and carbon-ceramic brakes, the CT5-V Blackwing and CT4-V Blackwing incorporate learnings from the track to the road with zero compromises. Early reservations for the first 250 CT5-V Blackwing and 250 CT4-V Blackwing models were exhausted in only a few hours.

“We have combined thoughtful technology and luxury with a driving experience that’s clearly V-Series,” said Brandon Vivian, executive chief engineer, Cadillac. “By incorporating the technologies and expertise learned on the track, Cadillac V-Series continues to build incredible performance vehicles for the road with zero compromises.”

The 2022 Cadillac CT5-V Blackwing and CT4-V Blackwing are on sale now with limited availability. The CT4-V Blackwing has a starting MSRP of $59,9901 and the CT5-V Blackwing has a starting MSRP of $84,9901. Customers can build their own V-Series Blackwing online at Cadillac.com.

MARC PHILIPP GEMBALLA GOES INTERGALACTIC WITH THE ALL-NEW MARSIEN:
THE ULTIMATE ADVENTURE SUPERCAR

Full reveal, specification and images of young entrepreneur Marc Philipp Gemballa’s first completely bespoke production-ready off-road capable supercar, named MARSIEN


• Inspired by the legendary Paris Dakar rally era, the MARSIEN enables the ultimate driving experience for both on and of road use, creating a completely new supercar segment
• The vehicle has been developed in collaboration with internationally-renown automotive partners including performance exhaust manufacturer Akrapovič, suspension pioneer KW Automotive and Porsche engine specialist RUF Automobile
• MARSIEN, formerly known as ‘Project Sandbox’, perfectly blends all the comforts of a modern-day supercar with incomparable off-road capabilities
• A flawless combination of futuristic yet timeless design and cutting-edge technology
• Watch the launch film at marcphilippgemballa.com/launchfilm
• Download the high-resolution gallery of images here Leonberg, 14th July 2021: Today, Marc Philipp Gemballa has revealed its off-road capable, bespoke supercar to the world and confirmed its production name: MARSIEN.  With his newly founded company MARC PHILIPP GEMBALLA GmbH (not associated in any form with Gemballa GmbH), the 27-year-old entrepreneur and son of late Uwe Gemballa has launched his very first production ready supercar named MARSIEN starting a new era in 2021.

A NEW ERA BEGINS
Growing up in an environment where building the fastest and most powerful production car on the planet and setting the next world record on the Nürburgring was key, now over a decade down the road, the market has changed radically. Marc Philipp believes the horsepower game is over, that tuning is done by the OEMs themselves and that the market is constantly being flooded with an
influx of new supercars with brandishing hyped horsepower figures. Marc Philipp realised, when aiming to build a successful company for the future and not just toss the next imitator product
onto the market, he needed to come up with something very special for his clients.

AN ENTIRELY NEW CONCEPT – DEFINING A NEW SUPERCAR SEGMENT
Inspired by the legendary Paris Dakar rally era and more than two years of intense design and engineering development has resulted in the young entrepreneur’s first project: an ultramodern
yet timeless looking supercar.

The new concept of the vehicle forms a hybrid between a modern-day supercar with all its comfort and day-to-day practicality combined with off-road capabilities enabling the ultimate
driving experience for both on and off-road with the latest technologies.


BASED ON THE LATEST TECHNOLOGY

Looking for the latest cutting-edge platform featuring state-of-the-art technology for their first project and with the need of the base vehicle to be equipped with a modern and sophisticated all-wheel drive system to master the intense challenges in the off-road terrain, the all-new

Porsche 992 Turbo S

provided the perfect base to realise the young entrepreneur’s vision. © MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico
Manufactured in Germany, tested in the sand dunes of the Arabian desert and available to clients worldwide, production is limited to just 40 units with more than half of the small series production sold prior to launch.


THE NAME – MARSIEN © MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico
With its outstanding design, cutting-edge technology and strong performance, the name of the vehicle needed the right moniker to capture its unique qualities and reflect the characteristics and
DNA of the vehicle.

During the intense test phase in the beautiful Al Faya desert, the development team was amazed by the stunning red desert sand in combination with the sharp fossil rocks and mountain
backdrops shaping the landscape of the desert making it very special and unlike any other. “We felt like as if we were in an entirely different universe,” says Marc Philipp Gemballa. The Al Faya
desert located in the emirate of Sharjah in the United Arab Emirates has been famous ever since for its unique and extremely red desert sand and Mars-like environment visually. “Since it looked
and felt like we were on Mars paired with the futuristic design and the vehicle’s off-road capabilities, we couldn’t think of a more fitting name for our first project.” The name ‘MARSIEN’was born – derived from the French word ‘Martian’ or ‘from Mars’.

© MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico The MARSIEN features a full carbon fibre body. All exterior components are produced in pure carbon fibre, exclusively designed for performance, light weight and cooling. Each body panel is manufactured by a leading German carbon fibre specialist who also supplies leading OEM supercar manufacturers and several leading Formula one teams. For the design, Marc Philipp Gemballa left nothing to chance and brought on board designer and Porsche aficionado Alan Derosier, known for his stunning Porsche 908 design study, who has been responsible for the ultra-modern yet timeless looking design of the MARSIEN. His artistry can be found in every smooth curve and sophisticated lines of the MARSIEN’s spectacular and timeless design.

Besides the full carbon fibre body, the exterior features functional design upgrades such as a completely bespoke taillight. Featuring the latest LED technology, the rear light has been
developed together with light specialist GERG Lighthouse, enabling a completely holistic design appearance of the MARSIEN. The shape of the MARSIEN had to prove its aerodynamic efficiency and undergo intensive CFD

(Computational Fluid Dynamics) analysis. A development effort that is crucial for optimum driving dynamics at all speeds, efficiency, and maximum safety. A task which has been accomplished by
engineering partner KLK, who has gained expertise in developing aerodynamics for LMP1, Formula E, and Formula One racing teams for over 20 years. The MARSIEN is currently undergoing full road homologation process by renown and certified German technical service provider FAKT, who has been integrally involved in the development of the body. Marc Philipp Gemballa’s technical team are working hand in hand with FAKT to ensure the vehicle successfully passes the relevant crash tests required for approval and road homologation in Europe (including Switzerland), Middle East, the USA, as well as other major global markets in the future.

The MARSIEN’s rear design features a completely new developed and bespoke taillight The exterior paint is applied by a state-of-the-art and certified paint shop via a team that is able
to fulfil the most daring customer colour requests. The launch vehicle has been painted in an elaborate tripe layer pearl white with special metallic flakes and received additional protection
through a ceramic coating.

Combined with the standard exposed carbon fibre components such as the front splitter with side flaps, side sills, wing mirrors, the air intakes and outtakes, decklid as well as the exhaust frame
and rear diffuser with rear flaps; the conversion has been created to take a sophisticated and overall dynamic appearance. There is also the offer a fully exposed carbon fibre body on request
as part of its special options list. For the ones this is not enough, there is also the option to have a fully exposed carbon fibre body.

D28 de Antonio Yachts CUPRA

Introducing the

We are proud to introduce you the D28 FORMENTOR, a unique piece of design and comfort that will delight nautical and automotive enthusiasts.

The perfect layout

The D28 FORMENTOR has the entire deck at the same level offering different sunbathing areas with seats and tables both fore and aft. The high level of space utilization provides an incomparable feeling of spaciousness.

Even with a maximum capacity of up to ten people, the D28 is the ideal day boat. Also, the boat features a 400 hp Mercury outboard engine, hidden under the stern sundeck, for very comfortable cruising at cruising speed.

A path for the future

Both companies are leaders in their respective industries, so this first collaboration is a commitment to the future that lays the foundations of a synergistic relationship in which the best talent of their creative teams is united. That is why 2021 will be full of novelties for the two Spanish brands, which are already working on hybrid versions of their products and new launches for 2022.

MORE: de Antonio Yachts

 

 

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Two German design icons sought and found each other: Berlin-based eyewear manufacturer ic! berlin and Mercedes-Benz are jointly launching a sunglass collection. The Designers of both brands have worked hand in hand to develop a design language that goes far beyond a pure logo cooperation. It combines the essential expressive features of both worlds. The result is five new exclusive eyewear models, which are based on design elements of Mercedes-Benz and Mercedes-AMG vehicles and are crafted in the ic! berlin manufactory in Berlin-Marzahn.

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Dynamic shapes, exclusive materials, colour accents in lacquer and excellent wearing comfort characterize the new Capsule 2021. The Puristic design, typical of ic! berlin, meets the avantgarde spirit of Mercedes-Benz and interprets the vehicle design in each model in a special way. Stainless steel frames, high-performance ZEISS lenses, soft silicone nose pads and high-quality temple hinges ensure that every pair of eyewear remain an expression of individual lifestyle for a long time. In addition to the classic Mercedes-Benz logo, the new Mercedes-Benz pattern is lasered onto the temples as stylish branding.

The Mercedes-AMG model AMG 02 for men is a masculine and a sporty reinterpretation of the pilot shape design. They are available in four colour variations. The frame of the AMG 02 shows a powerful edge with its straight lines and underlines the extroverted appearance with accents in the three paint colours; red, yellow and blue. These colours were also developed in collaboration with the Mercedes-AMG designers. The hand-applied varnish adorns the thin-connecting brow arch over the bridge and the front upper sides of the temples.

The AMG 02 is available in the following colour variations:

  • Storm Grey and Gun Metal / Yellow – grey-blue frame, grey glass with colour gradient, yellow lacquer accents
  • Ultra Beam and Chrome / Blue – frame and temples in chrome, mirrored glass, blue colour accents
  • Nightfall and Black/ Red – black frame and temple, dark grey lenses, red accents
  • Black to Grey and Black – black frame and bracket, black glass with a gradient, no colour accents

The Mercedes-Benz variant, MB Shield 02, is a unisex model with a futuristic look. The simple mono disc is held in place by a stainless steel half frame, which is accentuated by a Plotic Clip in the area of the bridge. This is painted in the colour variant Ultra Beam and Fashion Silver as a contrast to the mirrored glasses and the silver frame in iconic Lemon Verbena. The Plotic Clip is black in the colour variant Night Shadow and Electric Light Blue with dark blue lenses with a colour gradient and light blue frame. In addition to the clean version, the Night Shadow glass is also available with a striking Mercedes-Benz pattern.

“The collection proves how our design philosophy of ‘sensual clarity’ can be expressed in different styles – from classic and elegant to sporty and futuristic – in the form of eyewear. For me, it was important to develop a wide range of formal interpretations, analogous to the range of our vehicles, in order to appeal to different customers. The high aesthetic standards, which include the continual reinterpretation of stylistic elements which create the identity of both partners, form a convincing product with the goal of maximum functionality. This goal is also inherent in both companies,” says Martin Bremer, Head of Creation Corporate Design at Mercedes-Benz.

The MB 04 is a unisex model with sporty elegance and a real flyweight at only 17 g. The trapezoidal glasses with bevelled sides are held by a discreet stainless steel frame. Here, too, the design highlight is the lacquer accent on the brow-bones and on the temples – in colour variants:

Black to Clear and Graphite / White in white
Night Fall and Black / Red versions in red
The MB 04 Blueberry Fade and Electric Light Blue, on the other hand, achieved their colour brilliance through the blue-violet glasses with a colour gradient in the light blue frame.

A reinterpretation of the iconic trapezoidal shape is the men’s MB 05 model. The sophistication of the MB 05 lies in its cool simplicity. It is offered in the colour combinations:
Storm Grey and Gun Metal / Yellow
Ultra Beam and Electric Light Blue / Off White
as well as Nightfall and Black / Red.
On this straight frame, the subtle lacquer application on the middle brow arch sets the colour accent.

The women’s model of the collection, MB 06, is a fashion statement. Oversized in the shape of a butterfly and with an accentuated frame on the side, these sunglasses combine trendy retro chic with luxurious style. The combination of ocean fade and rose gold is particularly striking. The colour gradient of the lenses change from dark blue to a delicate shade of purple, which the frame, with the widened side sections and the bridge in rose gold, take up again. The model in Sunset Boulevard and Aubergine with brownish-purple lens is a little less playful and yet very feminine. The classic colour combination Black to Grey and Black has a delicate mauve stripe along the upper edge as a design element.

“With our new Capsule Collection, we want to show that something very special can arise in the eyewear segment when two design-savvy brands as ic! berlin and Mercedes-Benz team up,” explains Harry Skinner, Lead Designer ic! berlin.

About ic! berlin

The eyewear manufacturer ic! berlin was founded in Berlin in 1996. It manufactures innovative eyewear made in Berlin by hand. ic! berlin models are extremely light, flexible and are characterized in particular by a screwless joint solution that is unique worldwide. Each collection line stands for its own unique form language and represents a part of the company’s own design identity. By now, eyewear from ic! berlin is sold in over 60 countries around the world. The company has its headquarters in Berlin and currently employs more than 180 people.  www.ic-berlin.de

GREENSBORO, N.C. – May , 2021 – Honda Aircraft Company today revealed a new upgraded aircraft, the “HondaJet Elite S,” at its first ever virtual product launch event themed “Innovation Continues: Elite S.”

The HondaJet Elite S features several upgrades that expand operational capability and improve flight operation. With an increased maximum takeoff weight of 200 lbs., customers can now fly up to 120 nm (138 mi) further* at a higher payload, or take an additional passenger* during their typical mission.

Additionally, the new avionics features of FAA DataComm and ACARS replace traditional voice commands with text-based messaging to improve the clarity and efficiency of communications. Combined with the newly introduced Advanced Steering Augmentation System (ASAS), the Elite S further reduces pilot workload and maximizes safety.

Honda Aircraft Company the HondaJet Elite S

Honda Aircraft Company the HondaJet Elite S

Taking the HondaJet’s signature exterior profile to the next level, the HondaJet Elite S introduces new styling with exclusive paint schemes available in Gunmetal, Luxe Gold, and Deep Sea Blue. These new color options are topped off with a signature Elite S logo, with the bold red S and further customization available depending on exterior color selections.

While introducing the HondaJet Elite S, Honda Aircraft Company unveiled an Elite S with a special paint scheme, which represents the company’s continued commitment to research and development of leading-edge technology to realize new possibilities and propose new value for business aviation.

 “Since its introduction in 2018, the HondaJet Elite has achieved the best performance in its class while also being the most efficient, and with the new Elite S, we take another step forward in expanding the aircraft’s capability,” said Honda Aircraft Company’s President and CEO Michimasa Fujino. “As a result of the innovation, design and engineering on the new Elite S, we are once again setting a new standard in business aviation.”

The HondaJet Elite S has inherited the aeronautical breakthroughs developed by Honda Aircraft Company, including the Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) fuselage nose and wing, composite fuselage and a highly customized avionics suite. The aircraft continues to be the most efficient, quietest, fastest, highest, and farthest-flying in its class. *additional range benefit begins to phase in above 650 lbs. of payload; additional passenger/payload benefit ranges from 170-200 lbs. depending on range of mission

– Key new features of the HondaJet Elite S –
Increased Gross Weight 200 lbs.
• Carry additional payload for the same distance, or load more fuel and fly further with the same payload.

Avionics Software Upgrade *optional featuresA
Building on the highly customized HondaJet avionics suite based on G3000, the Elite S introduces several new advanced features enabling more seamless communication and reduced pilot workload for more efficient operations.
• FAA Data Comm: Functionality intended to replace traditional voice commands with text based messaging for departure clearance and enroute services where available in the United States.
• ACARS: Enables text based messaging with both air traffic services and operation centers. Air traffic services include terminal information, terminal weather, and departure clearance from supported airports. ACARS also provides several functionalities for communicating with operation centers including: flight plan upload, messaging, weather, and automatic transmission of position reporting and Out/Off/On/In status.
• COM3: This functionality allows the operator to disable the Datalink Mode of the radio and use it as a 3rd VHF, to increase dispatch reliability. This function will come with selection of FAA Data Comm and ACARS.

Advanced Steering Augmentation System (ASAS)
• Advanced Steering Augmentation System (ASAS) reduces pilot workload and enhances safety for missions in specific weather conditions.

New Styling Options
• New exterior paint schemes: Gunmetal, Luxe Gold, Deep Sea Blue
• Several color options for the new Elite S logo with the bold red S as a standard offering.
For more information, visit hondajet.com.

About the HondaJet Elite S

The HondaJet Elite S is the fastest, farthest and highest-flying plane in its class. The HondaJet Elite S incorporates Honda Aircraft’s many technological innovations, including the unique Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) nose and wing, and composite fuselage. The aircraft is also powered by the GE Honda Aero Engines HF120. All of these advancements contribute to the aircraft’s superior performance, unparalleled efficiency and maximized fuselage space, making the aircraft’s cabin the largest in its class. The HondaJet Elite S cabin features a full service galley, a private lavatory with optional belted seat and an industry first Bongiovi sound system. The aircraft sets the standard in safety and human-machine interface technology with an ergonomically designed cockpit and highly customized Garmin® G3000 avionics suite.

Honda Aircraft continues to be committed to improving lives through personal mobility, while living in a sustainable society. The HondaJet Elite S remains significantly more fuel efficient and emits less greenhouse gases than all other similarly sized twin-engine business jets. Certified for single pilot operations, the HondaJet Elite S continues to live up to the company’s reputation for superior performance, efficiency, quality, and value.

About Honda Aircraft Company

Honda Aircraft Company is a wholly owned subsidiary of American Honda Motor Co., Inc. Founded in 2006, Honda Aircraft’s world headquarters is located in North Carolina, the birthplace of aviation. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motor Co., Ltd. is alive today as Honda Aircraft fulfills one of Honda’s longstanding dreams to advance human mobility skyward.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

Stuttgart, Germany. Under the title “Porsche Unseen”, Porsche is for the first time publishing design studies from 2005 to 2019 which have until now been kept under lock and key. The sports car manufacturer is showing spectacular visions of 15 different cars. The early studies cover the segments “Spin-offs“, “Little rebels“, “Hyper cars“ and “What’s next?”. In this way, Porsche is offering an exclusive insight into its design process – from the very first drawing to the finished model ready for series production.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

“People all over the world love the timeless and innovative design of our sports cars,” says Oliver Blume, Chairman of the Executive Board at Porsche AG. “Visionary concept studies are the foundation of this success: they provide the pool of ideas for the Porsche design of tomorrow, and combine our strong tradition with trailblazing future technologies.”

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

The previously unpublished design studies are being presented exclusively by the Porsche Newsroom in a series of articles. The 911:Magazine web TV format has also dedicated an episode to selected studies and examines the connection between the studies and the current production models together with Porsche Chief Designer Michael Mauer. For fans of the brand, the book entitled “Porsche Unseen” is released today by the Delius Klasing publishing house. Interested readers are given a detailed look behind the scenes of Style Porsche. A selection of studies will also be on display later for fans to admire live: the Porsche Museum will be integrating the models in the exhibition in 2021.


The design process: from the first drawing to the drivable prototype
The design process starts with a sketch. This is visualised in the next step as a 3D model. As soon as an idea is to be developed further, small models are produced in a scale of 1:3, then followed by hard models in the scale 1:1. “The virtual world is the first step, but you especially have to experience the unusual models in reality in order to understand whether a car has small, large or surprising proportions,” says Michael Mauer, Vice President Style Porsche. In contrast to the development of a production model where several models are always developed with different styling formats, the vision projects, on the other hand, concentrate on a single vision model which serves as a protagonist for the central idea.


“Porsche intentionally has just a single design studio – located in the direct proximity of development,” says Michael Mauer. “Weissach is our epicentre. Instead of opening advanced design studios in the distant metropolises of North America and Asia, our designers come from all over the world to Porsche in Weissach in order to create the latest production sports cars and automotive visions at the heart of the brand. More than 120 designers, experts for interior, exterior, colours and materials, model builders, modellers and study engineers work in the Porsche Design Studio.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

The design studies: on a journey of the mind into the future of mobility
“When it comes to the visions we develop, it is not about bringing every car onto the road. Instead, it is more a question of establishing creative space and a relationship with the future,” says Michael Mauer when describing the design process and adds: “There are two possibilities for continuing to develop as a brand: either you improve your products from the present, that is to say step-by-step. However, it is difficult to be really innovative in this process. Or you give free rein to your creativity. The idea is to let your thoughts jump to the day after tomorrow, and to then move back from there to tomorrow.”

Based on this idea, Porsche develops the product and brand identity which characterises and secures the appearance of all models in the long term. The design language for future models develops from the long-term vision. In this process, the higher-level goal is to combine the Porsche design DNA with state-of-the-art vehicle engineering. On the one hand, this secures the innovative capability of future Porsche models and, on the other, also provides an evolutionary reference to the rich history of Porsche. A closer look at some examples:

The Porsche 919 Street (2017; 1:1 clay model) was developed on the basis of the technology used in the Porsche 919 Hybrid, promising to make the exhilarating driving experience of the LMP1 race car available to amateur drivers. Under the outer shell are the carbon monocoque and powerful 900 PS hybrid racing drivetrain that helped the Porsche 919 to achieve numerous victories at Le Mans. The dimensions and wheelbase were also the same as on the race car.

With its spartan, puristic cockpit, the characteristic radiator grilles over the mid engine, red graphic elements and the suggested fins at the rear, the compact Porsche Vision Spyder (2019; 1:1 hard model) clearly calls to mind the Porsche 550-1500 RS Spyder from 1954. At the same time, the study was intended to further develop the design identity of Porsche and provide a pool of ideas for future details – for example, the ultra-modern roll bar.


The Porsche vision “Renndienst” (2018; 1:1 hard model) is the free interpretation of a family-friendly space concept for up to six persons. The design team designed a futuristic “space shuttle“ with exciting proportions. The study shows how the Porsche design DNA with its characteristic surface modelling can be transferred to an unknown vehicle segment for the brand. In the interior, passengers find a comfortable and modular travel cabin. The driver sits in a central driver’s seat. The all-electric drive technology is located in the underbody. As a result, passengers can enjoy an unexpectedly generous space and travel experience combined with Porsche-like flair.

The book “Porsche Unseen” is now available from retailers with the ISBN number 978-3-667-11980-3. The design studies are presented in detail over 328 pages with impressive photos from Stefan Bogner and informative text by Jan Karl Baedeker. It is published by Delius Klasing Verlag and is also available in the Porsche Museum shop.