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Porsche Mission X: a vivid dream of incredible performance

  • To create the fastest road-legal car on the Nürburgring Nordschleife
  • Power-to-weight ratio of roughly one hp per 2.2 lbs. (1 PS per kilogram)
  • Significantly more downforce than the current 911 GT3 RS
  • Charges roughly twice as quickly as the Taycan Turbo S

At Porsche, innovative concept cars have always laid the groundwork for the future. The sports car manufacturer is continuing this tradition with this latest concept study. Mission X is a spectacular, conceptual reinterpretation of a hypercar, with Le Mans-style doors that open upwards to the front and an ultra high-performance, efficient electric powertrain.Atlanta. Celebrating 75 years of Porsche sports cars, the storied marque today revealed its newest concept car: the Mission X. As a design study, not offered for sale, with production to be decided in due time, the Mission X is a glimpse into what the sports car of the future could look like.

“The Porsche Mission X is a technology beacon for the sports car of the future. It picks up the torch of iconic sports cars of decades past: like the 959, the Carrera GT and the 918 Spyder before it, the Mission X provides critical impetus for the evolutionary development of future vehicle concepts,” says Oliver Blume, Chairman of the Executive Board of Porsche AG. “Daring to dream and dream cars are two sides of the same coin for us: Porsche has only remained Porsche by constantly changing.”

Michael Mauer, Head of Style Porsche, says: “The Mission X is a clear commitment to the core of the brand. The continuing, enhanced expression of our brand and product identity is an important compass for us to navigate the development of our series-production models. The concept study symbolizes a symbiosis of unmistakable motorsport DNA with a luxurious overall impression.”

Measuring approximately 177 inches long and 78.7 inches wide, the Mission X concept study is a relatively compact hypercar. With a wheelbase of 107.4 inches, it has the dimensions of the Carrera GT and 918 Spyder. For aerodynamic purposes, the concept car has staggered tires, with 20-inch wheels at the front and 21-inch wheels at the rear.

Design: classic brand elements reinterpreted
The Mission X represents the pinnacle of performance and modern luxury. At the same time, its sculpted form and muscular lines demonstrate that hypercars do not have to look aggressive. The low-slung body, which is less than 47.2 inches tall, is finished in Rocket Metallic – an elegant paint color specially designed for the concept study. Design elements in a carbon fiber are found below the beltline. These components have a satin finish and are therefore slightly colored, but their material structure remains recognizable.

The wheels of the concept study feature elaborate details: the rear axle is fitted with almost transparent aero blades, which are designed like turbines for better cooling of the brakes.

A lightweight glass dome with an exoskeleton made of carbon fiber reinforced plastic (CFRP) extends over both occupants. Le Mans-style doors are attached to the A-pillar and the roof; they open forwards and upwards. This type of door was previously used on the legendary Porsche 917 racing car. Another eye-catcher is the light signature: for the Mission X, the designers have reinterpreted the characteristic Porsche four-point graphic. The vertical base form of the headlights was inspired by historic racing cars such as the Porsche 906 and 908 and drawn well down towards the road. A high-tech support structure frames the LED light modules and presents the exposed narrow elements of daytime running lights and indicators. When activated, the light opens up like an eye blinking open. Fully illuminated, the headlights make a confident statement.

A full-length light unit that appears to float characterizes the rear of the Mission X. Transparent, illuminated Porsche lettering is a standout feature. The sculptural rear light emerges, as if suspended in the air, from a support structure and extends across the entire width of the vehicle in four segments. While charging, the ‘E’ of the Porsche lettering pulses.

One special detail is the modernized Porsche crest, which makes its debut on the Mission X. Brushed precious metal, a three-dimensional honeycomb structure, a refreshed heraldic beast and more subtle gold color – on close inspection, these are the differences between the modernized Porsche crest and its immediate forerunner. With its cleaner and more state-of-the-art execution, the refined crest communicates the character of Porsche. On the Mission X, it is found on the hood and steering wheel as well as in monochrome form on the wheel centers.

The driver focus can be seen in the asymmetry of the interior and its color concept. The two seats are colored differently. Apart from the leather pads in Andalusia Brown, the driver’s seat is Kalahari Grey and forms a single unit of color with the center console and the dashboard. The passenger seat is in the contrasting Andalusia Brown shade. Beyond the CFRP seat shells, and their six-point seatbelts integrated into the monocoque, further motorsport parallels include the open-top steering wheel, which has mode switches and shift paddles. There are multiple cameras on board. Recording starts as soon as the driver presses the Record button (REC) on the multi-purpose controller.

Another highlight is found on the passenger side, where there is a bayonet system embedded in the instrument panel to which a stopwatch module can be attached. For the Mission X, Porsche Design has created a special stopwatch module with an analogue and digital display. The clocks are designed for both racetrack and rally use and can display the lap times or vital data of the driver, among other information.

Technical vision: top marks in power-to-weight ratio, downforce and charging performance
Porsche exemplifies e-performance yet is also a pioneer in sustainable mobility. The concept study meets both objectives in full measure. If the Mission X goes into series production, then it should:
• be the fastest road-legal vehicle around the Nürburgring Nordschleife
• have a power-to-weight ratio of roughly one hp per 2.2 lbs.
• achieve downforce values that are well in excess of those delivered by the current 911 GT3 RS
• offer significantly improved charging performance with its 900-volt system architecture and charge roughly twice as quickly as the current Porsche frontrunner, the Taycan Turbo S

The battery is installed centrally behind the vehicle’s seats. This ‘e-core layout’ centers the mass in the car. As with a conventionally powered mid-engine car, this provides the basis for excellent agility.

Predecessors: innovative super sports cars from Porsche
The fastest series-production car of its time; first series-production Porsche to be made of carbon fiber, and the first road-legal vehicle to beat the seven-minute mark on the Nürburgring Nordschleife – the Porsche 959 (1985), Carrera GT (2003) and 918 Spyder (2013) were milestone models in the world of super sports cars. And that makes them the conceptual forerunners of the Mission X.

In 1985, the Porsche 959 made its debut as a technology platform. Its 443 hp six-cylinder twin-turbo boxer engine, combined with an aerodynamically optimized body, propelled the super sports car to a top speed of 197 mph – then the world record for a series-production sports car.
With its V10 engine and 605 hp, fierce design and, not least, its incomparable driving experience, the Porsche Carrera GT remains an icon among super sports cars to this day.

Porsche hybrid technology reached a spectacular zenith with the 918 Spyder. In September 2013, the 887 hp two-seater was the first road-approved vehicle to crack the seven-minute barrier on the 12.8-mile Nürburgring Nordschleife, completing the lap in 6:57 minutes. Porsche aims to stay true to this standard of the highest e-performance: our vision, should the Mission X go into series production, is for it to be the fastest road-legal vehicle on the Nürburgring Nordschleife.
On our press microsite for the Porsche Mission X you will find both the detailed press kit and a generous selection of additional photos and video

About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 197 independently owned and operated Porsche Centers in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.



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This is Ken Block’s Audi S1 Hoonitron
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This is Ken Block’s Audi S1 Hoonitron

This is Ken Block’s Audi S1 Hoonitron

It instantly brings back memories of the legendary Audi Sport quattro S1 with which the four rings used to charge to the summit in the famous Pikes Peak Hill Climb event, aka the “Race To The Clouds:” Audi is presenting the Audi S1 e-tron quattro Hoonitron that has been exclusively and uniquely developed for American drift artist Ken Block. The all-electric one-of-a-kind car will be the protagonist in a new video that Block is producing together with his team for release in the next few months.

This is Ken Block’s Audi S1 Hoonitron

This is Ken Block’s Audi S1 Hoonitron

“The S1 Hoonitron combines a lot of what Audi was already famous for in the nineteen-eighties,” says Ken Block, whose enthusiasm for Audi’s rally cars was sparked at an early age. “For instance, the car’s spectacular aerodynamics have now been translated into a totally modern form. I think it’s cool that the Audi designers have been inspired by their own past and uniquely transferred the car’s technologies and appearance into the present.” 

Two electric motors, all-wheel drive, power galore, a carbon fiber chassis, and the full safety standards as prescribed by motorsport’s top governing body, the FIA – these are merely the S1 Hoonitron’s statistics. In November, the driver got to know the car for the first time. “Audi gave me the opportunity to test it for a few days in Germany,” says Ken Block.

This is Ken Block’s Audi S1 Hoonitron

This is Ken Block’s Audi S1 Hoonitron

“I’m familiar with a wide variety of cars using internal combustion engines and transmissions, but there were a lot of new things for me to learn here. Spinning into a donut at 150 km/h directly from standstill – just using my right foot – is an all-new experience for me. Our work was focused on getting the car and I used to each other. My thanks go to the whole Audi Sport squad for their outstanding teamwork.”

This is Ken Block’s Audi S1 Hoonitron

This is Ken Block’s Audi S1 Hoonitron

The entire development, including the technology, of the S1 Hoonitron was conducted by Audi Sport at the Neckarsulm location – a perfect fit for the project, because that’s also where the Audi RS e-tron GT1 is produced. Audi Design in Ingolstadt was responsible for the styling, which has been anything but a run-of-the-mill job for Marc Lichte and his team. “When we first heard about this project, the whole team was thrilled immediately: we had the opportunity to develop a car that combines an icon of our brand with the future,” says Audi’s chief designer. The challenges were tremendous: “It was about creating a modern, all-electric interpretation of the S1 Pikes Peak. The timeline was extremely tight: while our design process normally takes one to one-and-a-half years, we only had four weeks from the first drawing to the final design. We were constantly in touch with Ken Block and his team and engaged in intensive exchanges.”

This is Ken Block’s Audi S1 Hoonitron
This is Ken Block’s Audi S1 Hoonitron
This is Ken Block’s Audi S1 Hoonitron
This is Ken Block’s Audi S1 Hoonitron

Fans will soon be able to see the US star’s success with the project for themselves: under the working title Elektrikhana, Ken Block and his team are going to produce the next video of his famous Gymkhana series featuring the S1 Hoonitron. “The collaboration with Audi is a very special partnership for me. The brand and its passion for motorsport motivated me to get into rallying,” says Ken Block. “That Audi has now developed this car for me and my team, and has joined us in our next project, has made a dream come true for me. The Hoonitron is writing the next chapter in our history and taking our Gymkhana story into the future.”

This is Ken Block’s Audi S1 Hoonitron

This is Ken Block’s Audi S1 Hoonitron

A story of the future that everyone at Audi is also looking forward to: “Knowing that we’re developing a car for a video with Ken Block that millions of people around the world are going to watch has provided our team with additional motivation,” says Marc Lichte. “These new inspirations are also immensely important for our daily work. The development of this car will encourage us to approach future projects with an even more open and progressive mindset.”

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Polestar Precept -The near future of automotive

Polestar Precept
The near future of automotive

Polestar Precept is not a conventional concept car. It’s the embodiment of our ambitions for design, technology and sustainability. A vision that will lead to Polestar 5, our electric performance 4-door GT, set to be launched in 2024.

Not a concept car, but a statement car

The automotive industry is facing pressing questions about design and environmental impact. Precept aims to answer these questions, showing our commitment to sustainable and engaging electric mobility.

The next step in Polestar’s evolution

Precept is both ambitious and logical. The next step for Polestar, not a leap. It combines sustainable materials that can already be produced, technology that is under development, and a design language that is futuristic yet realistic. We’ve borrowed from tomorrow. Not fifty years from now.

Intentional innovation

We can’t afford to waste time on sci-fi flights of fancy. Precept defines and displays potential solutions to the real-world challenges that lie before us. It questions conventions without indulging in daydreams.

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World Premiere of the CUPRA UrbanRebel Concept: CUPRA’s most rebellious interpretation of an urban electric car

World Premiere of the CUPRA UrbanRebel Concept: CUPRA’s most rebellious interpretation of an urban electric car

  • The CUPRA UrbanRebel Concept pushes the limits to deliver a radical interpretation of the company’s future urban all-electric car
  • The racing concept mixes electrification, sustainability, performance and the exciting aesthetics of the virtual world
  • The CUPRA UrbanRebel Concept hints at the future design language of the urban electric vehicle, which will be launched in 2025
  • It will be unveiled at the preopening of the new CUPRA City Garage in Munich, during the IAA Munich International Motor Show

Martorell, – CUPRA is pushing the limits with its most radical interpretation of an urban electric car, the CUPRA UrbanRebel Concept, which will be launched in 2025.

Racing is at the core of CUPRA’s DNA and that’s why the company decided to present the vision of its 100% all-electric urban vehicle first as a race car with bold and sharp looks: the CUPRA UrbanRebel Concept.

“The CUPRA UrbanRebel Concept is a radical interpretation of the company’s urban electric car, due to be launched in 2025. This racing concept gives an idea of the design language of the future street-car and will inspire its creation,” said Wayne Griffiths, CEO of CUPRA. “The urban electric car is a key strategic project not only for our company, but also for the Volkswagen Group, as our aim is to produce more than 500,000 urban electric cars per year in Martorell for different Group brands. The urban electric car will democratise and make accessible electromobility to the masses.”

The CUPRA UrbanRebel Concept builds on the design foundations of the 100% electric urban vehicle that will be launched in 2025. The road version will mix astonishing design with supreme dynamics and will be based on the Volkswagen Group’s MEB short platform.

It represents a revolution in the brand towards a more progressive design language, while maintaining the values that identify each CUPRA model: its sportiness and character making it an unconventional challenger brand.

Emotional and radical
“The CUPRA UrbanRebel Concept injects a gamification look to the racing car, projecting a radical interpretation of the company’s urban electric car,” said Jorge Diez, CUPRA Design Director. “Each contoured line and sculpted surface in the design is brought to life by a livery that uses kinetic particles to add movement to the surface as light shifts across it.”

This racing version will influence the road version of the urban electric car, but the core elements are enhanced to give the vehicle an even more rebellious character.

The CUPRA UrbanRebel Concept is rooted in the design philosophy of CUPRA: an emotional and genuine design that stands out thanks to striking and athletic lines, a bold expression, with a gender-neutral approach and amplified by the electric era.

This is demonstrated in the design identity of the CUPRA UrbanRebel Concept:

  • At the front, the shark nose was created using a negative surface. The front face is also emphasised by the new triangular signature in the headlamps.
  • Its wrap-around window graphic generates the visual effect of a helmet – as in the CUPRA Tavascan Concept – and gives continuity between the windows around the whole car to deliver the effect of a floating roof.
  • Moving to the side, the car reveals athletic proportions, thanks to the wedge line – from the C-pillar to the front door – with diagonal sculptural surfaces, that create contrast.
  • The rear view of the UrbanRebel Concept shows a bold approach and a new interpretation of the design seen in the CUPRA Formentor.
  • The rear features an iconic design thanks to horizontal proportions. On top of that, the large spoiler – a nod to racing cars seen in the virtual world – gives it an imposing sharp look underlined by the negative surface beneath it.

With a total length of 4,080mm, a width of 1,795mm and a height of 1,444mm, the car teases the proportions of the future urban electric car in a racing disguise.

The CUPRA UrbanRebel Concept delivers 250kW of continuous power and up to 320kW at its peak. It can accelerate from zero to 100 km/h in only 3.2 secs.

The CUPRA UrbanRebel Concept mixes pure electrification, sustainability and performance with exciting aesthetics influenced by the digital era. It gives an idea of the future design language of the urban electric vehicle, that will be launched by the company in 2025.

The CUPRA UrbanRebel Concept will be unveiled at the preopening of the new CUPRA City Garage in Munich, during the IAA Munich International Motor Show.

ENDS

CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.

In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of the plug-in hybrid versions of the CUPRA Formentor and its first 100% electric model, the CUPRA el-Born.

CUPRA will participate this year in the off-road electric SUV’s competition Extreme E. Additionally, it is also FC Barcelona’s official automotive and mobility partner and World Padel Tour’s premium sponsor. The CUPRA Tribe is made up of a team of ambassadors who share the brand values, such as the German goalkeeper Marc ter Stegen, the Swedish driver Mattias Ekström and five of the best padel players in the world, among others.

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Cadillac to Compete in IMSA and WEC in 2023

Cadillac to Compete in IMSA and WEC in 2023

New Le Mans Daytona hybrid under development

Cadillac today announced it will compete in the IMSA WeatherTech SportsCar Championship and Automobile Club de l’Ouest (ACO) LMDh category in 2023 with a fourth-generation Cadillac V-Series prototype. Cadillac and its partners will bring their considerable experience from American endurance racing to compete for overall victory in the 24 Hours of Le Mans.

“For nearly 20 years, Cadillac V-Series has brought winning technologies from the racetrack to our performance cars on the road,” said Rory Harvey, global vice president, Cadillac. “We look forward to continuing that heritage by competing in this exciting new chapter at the highest level of international motorsport.”

The new Cadillac LMDh-V.R prototype is designed to conform to IMSA and ACO Le Mans Daytona hybrid specifications for the new top tier of endurance racing that replaces the current DPi class. As with the other competitors in the series, it will be based on a standardized chassis and incorporate the spec hybrid powertrain system, but will feature a unique combustion engine and distinctive bodywork.

As with the Cadillac DPi-V.R, the Cadillac LMDh-V.R will be a partnership between GM Design and the constructor Dallara. A new Cadillac engine package will work in conjunction with the LMDh common hybrid system.

Cadillac’s program will partner with Chip Ganassi Racing and Action Express Racing. The Cadillac LMDh will debut on the track for the first time at the Rolex 24 Hours at Daytona in January 2023.

 

 

“We are looking forward to the new international prototype formula and running the Cadillac LMDh,” said Chip Ganassi. “We have had a great relationship across three different racing disciplines with GM and we are looking forward to developing the car with Cadillac and Dallara over the next year-and-a-half.”

“The IMSA LMDh category is looking to be very competitive with multiple manufacturers,” said Gary Nelson, AXR team manager. “We’ve had a lot of success running the Cadillac DPi-V.R as one of the original teams since 2017, and we are looking forward to being a part of the next chapter of Cadillac Racing.”

Recent Cadillac Racing achievements with the Cadillac DPi-V.R include:

  • Winning the Rolex 24 at Daytona four times in a row: 2020, 2019, 2018 and 2017
  • Winning the Michelin North American Endurance Cup four times: 2020, 2019, 2018 and 2017
  • Winning the IMSA WeatherTech SportsCar Championship twice: 2018 and 2017
  • Prior to competing in the IMSA WeatherTech SportsCar Championship, Cadillac competed in the Pirelli World Challenge Championship, earning five Manufacturing Championships (2014, 2013, 2007, 2005), and five Driver’s Championships (2015, 2014, 2013, 2012, 2005).

Cadillac’s commitment to performance is embodied in the V-Series portfolio. Its recent expansion includes the CT4-V and CT5-V sport sedans, as well as the track-capable CT4-V Blackwing and CT5-V Blackwing.

From the most powerful Cadillac engine ever to the fully functional aerodynamic bodywork and carbon-ceramic brakes, the CT5-V Blackwing and CT4-V Blackwing incorporate learnings from the track to the road with zero compromises. Early reservations for the first 250 CT5-V Blackwing and 250 CT4-V Blackwing models were exhausted in only a few hours.

“We have combined thoughtful technology and luxury with a driving experience that’s clearly V-Series,” said Brandon Vivian, executive chief engineer, Cadillac. “By incorporating the technologies and expertise learned on the track, Cadillac V-Series continues to build incredible performance vehicles for the road with zero compromises.”

The 2022 Cadillac CT5-V Blackwing and CT4-V Blackwing are on sale now with limited availability. The CT4-V Blackwing has a starting MSRP of $59,9901 and the CT5-V Blackwing has a starting MSRP of $84,9901. Customers can build their own V-Series Blackwing online at Cadillac.com.

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Drive2Extremes: the Taycan Turbo Cross Turismo between ice and desert

Drive2Extremes: the Taycan Turbo Cross Turismo between ice and desert

In the clip “Drive2Extremes. Taycan Cross Turismo x Johnny FPV”, the CUV demonstrates its typically Porsche sportiness on unpaved roads in the desert and on ice. The precision of the drone pilot Johnny FPV transports the viewer from one world to the other in seamless motion.

A hot-air balloon glides over seemingly endless forests of pine. A sports car is drifting in the snow. Between the two, a drone slices through the air, before it swoops down dramatically and captures the car at breakneck speed. A winter landscape? The eye can scarcely apprehend how the flight manuever suddenly transitions to a desert. The music underscores the dynamic acts of cinematography and driving like a symphony of contrasts. The locations provide the extremes in this action film: snow in Finland, desert sands in the United Arab Emirates. The protagonist is the Porsche Taycan Turbo Cross Turismo.

“It’s important to fly in a unique way, to establish a trademark style.”Johnny FPV

The second hero is somewhat in the background. Johnny FPV has both feet on the frozen ground, about 60 miles north of the Arctic Circle, as he works his magic from the bird’s-eye view above. One of the best drone pilots in the world, he is wearing black video glasses and holding a controller. Gloves protect his hands from the icy air – the filmmaker’s biggest challenge today, as he films against the stunning backdrop of the Porsche Driving Area – a closed course with prepared ice tracks.

The long view: with the camera eye of his drone, Johnny FPV tracks the Porsche Taycan Turbo Cross Turismo on two identical course layouts on two continents.

Born Johnny Schaer, the three initials in his professional handle stand for “first-person view” – the camera perspective of the films that have turned his passion into a career. Thanks to instantaneous transmission speeds, the drone pilot sees the world through the eye of his camera. Later, the viewer experiences the spectacular flights with sensory directness. The 25-year-old from Chicago loves speed, cars and flying, and is known for exceptionally dexterous maneuvers. Few can match his skill in making the viewer a part of the action. He opens up new horizons, offering surprising dimensions in technical perfection. Watching him and his drone at work, one senses how the virtual and real worlds meld into one.

Two-tone: the striking red and blue foiling symbolises heat and cold. The script adds further extremes.
Dancing on ice: there is a spirit of adventure in every detail of the Taycan Turbo Cross Turismo. The snow mutes almost every sound coming from the tyres. A silent drift is all but unimaginable, yet possible.
Dancing on ice: there is a spirit of adventure in every detail of the Taycan Turbo Cross Turismo. The snow mutes almost every sound coming from the tyres. A silent drift is all but unimaginable, yet possible.

The film – Drive2Extremes. Taycan Cross Turismo x Johnny FPV – is set in the Lapland town of Levi and the Liwa Oasis on the northern edge of the Rub al Khali desert. More than 3,100 miles as the crow flies and roughly 1400 degrees Fahrenheit separate the two filming locations but in both places the Taycan Turbo Cross Turismo, the first all-electric Cross Utility Vehicle (CUV) from Porsche, conquers identically set courses. The aerial precision of the drone pilot is what allows the gripping splicing of the shots between ice and desert. The film was directed by Los Angeles-based Nicholas Schrunk, who won an Emmy for the documentary Blood Road. He’s a master of the craft of accentuating emotional stories with spectacular stunts.

Teamwork: director Nicholas Schrunk, racing car driver Jukka Honkavuori, and drone pilot Johnny FPV (from left) collaborated on the video spot.

Schaer bought his first drone at the age of 15, followed days later by a second, and shortly thereafter by a third. He practiced relentlessly. He got good. And then he became a pro. “Hand-eye coordination is crucial to being a good pilot. Otherwise it’s just a mix of hard work, good ideas and talent,” he says. In Drive2Extremes, the shots are dynamic in multiple ways. The car moves forward – the drone in all directions. Schaer has developed his own style and it is one that captivates the viewer. “It’s important to fly in a unique way, to establish a trademark style. My videos bear my signature. They’re not jerky, they’re precise and they’re very fluid.”

In just seven years, he’s ascended into the upper echelons of FPV pilots. “It’s indescribable to see and feel how strongly the Taycan Turbo Cross Turismo performs on different surfaces. I knew that electric cars accelerate very quickly, but the fact that the power can be called up like that on ice and sand is something I find incredible.” For him, electric cars are the future. “I’m quite sure I’ll own one too,” says Schaer. With his film, one ‘wow’ moment follows another, punctuated by breathtakingly beautiful slow-motion sequences. The Cross Turismo and its filmmaker – two masters in two different worlds.

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Audi grandsphere concept – First class toward the future

Audi grandsphere concept

First class toward the future

The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering.

Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.

As the second of three “sphere” concept cars from the brand with the four rings, the Audi grandsphere has a special place. That is because the technologies and design features assembled in it will turn up again within a few years in future Audi series. The Audi grandsphere concept illustrates the brand’s claim that it is becoming the trendsetter at the top of the automotive industry for technological transformation and completely new, holistic mobility offerings.

The electrically driven roadster Audi skysphere concept debuted in August 2021 – it was a spectacular vision of an automatically driving GT that transforms into a self-driving sports car with a variable wheelbase. These two concept cars – as well as the Audi urbansphere, which will appear as the third part of the trio in 2022 – are linked by their overall concept, which is derived from their ability to drive automatically at level 4. Audi is working with CARIAD, the Volkswagen Group’s software think tank, toward introducing that technology in the second half of the decade.

Level 4: not only does it change the interior space of the traditional driver-oriented cockpit and passenger seats into a spacious lounge as soon as the steering wheel and pedals are reduced. At the same time, it opens up new levels of freedom for all the passengers. That is because the Audi grandsphere not only frees the driver from the tasks of driving whenever possible, but at the same time also offers everyone onboard a wide range of options to use that freedom for individually variable experiences: communication or relaxation, work or withdrawal into a private sphere as desired. The Audi grandsphere concept transforms from being strictly an automobile in an “experience device.“

Thanks to Audi’s own services and the ability to integrate digital services, the possibilities are nearly endless. These can be used to access a variety of service options related to the current trip – such as designing a spectacular scenic route, as well as restaurant or hotel options. The vehicle also takes care of everyday tasks that go beyond the ride itself. For example, the autonomous Audi grandsphere concept picks up its passengers with information about their current destination and independently handles parking and charging.

Customized infotainment options are also available, such as seamless integration of onboard streaming from music and video providers that have been used previously. In an additional step, Audi will keep personalized and exclusive options available in the future – concerts, cultural events, or even sporting events that customers are invited to.

The Audi grandsphere concept illustrates the brand’s claim that it defines the progressive luxury of the future: for Audi, that includes the option of new high-class experiences, enabled by digitalization, as well as a holistic approach to sustainability with the goal of carbon neutrality in the near future along the entire value chain.

First class for the future times three

Audi skysphere, Audi grandsphere, and Audi urbansphere are the three concept cars that the brand with the four rings is using to showcase its vision of progressive luxury. In the process, Audi is creating a vehicle experience that goes far beyond the purpose of merely spending time in a car to get from point A to point B, and even far beyond the driving experience itself.

These concept cars feature a new design that ultimately reimagines the interior, the passenger compartment, as the center of the vehicle and no longer subordinates the passenger experience to the requirements of the technology. This is reflected in the variable layout of the interior, the disappearance of the controls, and the sheer expanse of the cabin, in addition to linking them to new service offerings.

The design process – from the inside out

Even the “sphere” in the name sends a signal: the heart of the Audi skysphere, grandsphere, and urbansphere concept vehicles is always the interior. The drive system and the handling are no longer at the top of the design specifications in this new generation of cars. Instead, the starting point is the interior, the occupants’ living and experience sphere while traveling. Their needs and desires shape the space, the architecture, and the functions. With that reassessment, the design process itself changes. At the beginning of all discussions, the focus is directed toward the interior and its design. Only after that do we design the package, exterior lines, and proportions that shape the car into a total work of art, along with the technological premises.

Space, form, function – the interior

The doors of the Audi grandsphere concept are reversed so front and back touch; there is no B-pillar. The whole world of the interior opens up to passengers as soon as they climb in. But even before that, the Audi grandsphere has identified its passengers with a pathway identification – an innovative feature – that opens the doors and welcomes them with individually staged displays and ambient light. The driver and passenger positions are automatically detected and an array of personal comfort features – such as the climate control settings and the seats – are adjusted for the individual seats. At the same time, the infotainment system accesses the passengers’ most recently used services and seamlessly resumes them inside the car. For instance, a video that a passenger was streaming on a tablet is automatically played back over the display surface in the Audi grandsphere. On the driver’s side, on the other hand, the projection surface automatically picks up on displaying the news the occupant was reading before getting in.

In the interior, the lines on the decorative surfaces and functional elements are emphatically horizontal. The open, broad interior supports the impression of a unique space and the lack of a steering wheel, pedals, or conventional dashboard create a feeling of openness and breadth.

The large glass surfaces, expansive windshield, and transparent ceiling also emphasize that feeling. The same goes for the particular geometry of the side windows: their upper half is distinctively angled – the widest part is just slightly above eye level. It is a trick that Audi demonstrated for the first time in 2017 with its futuristic AI:CON concept car and which is now moving toward series production.

The change in the comfort zone is radical: if the boss’ seat is in the back in a conventional sedan, first class has now shifted forward into the front row. That is because it is no longer necessarily subordinated, first and foremost, to the driving function and the controls. In level 4 driving, the steering wheel and pedals disappear and the front area of the cabin becomes actual free space in all its breadth, with a perfect view through the large front and side windows, as well as maximum possibilities for movement.

The interior appears particularly wide when the two individual front seats are pushed all the way back. The Audi grandsphere is a 2+2-seater. An upholstered, two-person bench with an armrest that goes around the side is integrated as a seating option in the back, while both front seats are designed for first class comfort and space.

The seating surfaces and backs of the two seats with integrated belts are visually separate. The side bolsters of the seat backs are discreetly bent, thereby ensuring support while driving through curves. The possible seat positions are optimized for every use: in the upright position, the Audi grandsphere can be perfectly ergonomically controlled – as desired and outside level 4 zones. With the back tilted 40 degrees, passengers can relax and use the infotainment system. Finally, if the back is folded out to 60 degrees, it achieves a perfect resting position. The headrest can be bent 15 degrees forward. Outlets for air that is filtered and temperature controlled – even scented, as desired – as well as speakers that are inaudible to other passengers and allow for a private aural zone are all integrated into this area.

Between the front seats – normally concealed under metallic trim – there is a compact, onboard cooler with two glasses and a designed, elegant bottle for soft drinks. This is another sign of the Audi grandsphere concept’s first class claim.

No fittings, no screens: displays and operation

One surprise when looking around in the Audi grandsphere’s natural-colored, reduced-design interior: neither batteries of dial instruments nor black screens for virtual display concepts are visible before activating the driving functions – the oft-cited digital detox at its finest.

Instead, there are clearly articulated and sedate areas with materials of the highest quality. Wood and wool, synthetic textile fabrics and metal are visible and pleasant to touch as wall cladding, seat covering, and carpeting. Many of these materials, like the hornbeam veneers, come from sustainable cultivation or are made from recycled raw materials. There is no leather in the Audi grandsphere – even this is in keeping with a progressive understanding of luxury, which is always inseparable from sustainability.

Another surprise whenever the vehicle comes to life at the touch of a fingertip: there are displays – but they take the form of projections on the wooden surfaces under the windshield. Depending on the driving status – whether manual with a steering wheel or level 4 – they are either distributed across the entire width of the interior or segmented for the driver and front seat passenger. All the information that is necessary while traveling is there in high resolution and precisely readable.

Alternatively, the projection surfaces can also be used – in automated driving mode – as CinemaScope screens for infotainment content or even as screens for video conferences. In addition, a sensor bar is integrated under the projection surfaces for quick switching between content – for instance, for music or navigation. It shows all the functions and applications that are active in the car. Icons flash for the different menus.

One particular, extremely innovative control element is located near the door cut-out on the interior cladding: the MMI touchless response. If the driver is sitting in the active position behind the steering wheel, far toward the front in the interior, he or she can use that control to haptically select various function menus via a rotary ring and buttons and click through the different levels. A simple, intuitive operation.

If, on the other hand, the driver reclines the seat far to the back during level 4 driving, he or she does not have to do without these comfort items. That is because, at that point, a combination of eye tracking and gesture control are used. A sensor directed at the eye detects the line of sight when the control unit is to be engaged. And the passenger only needs to make analogous hand motions – without leaning over – that are similar to haptic operation and can use the system just as well that way – without touching a thing.

Whether it is eye tracking, gesture or voice control, handwritten input, or touch, the same thing applies to all operation modes: the Audi grandsphere concept adjusts to the individual user and learns his or her preferences and frequently used menus – and on that basis it can not only sensibly complete rudimentary commands, but also give personal proposals directly to the user.

Control panels are even integrated into the armrests on the doors. That way, the car always offers passengers invisible touch surfaces using an optic indicator to show its position. At the same time, there are VR glasses in the armrests on the left and right doors that can be used in conjunction with infotainment options – for instance for the holoride system.

Dynamic monolith – the exterior design

At 5.35 m (17.6 ft.) long, 2 m (6.6 ft.) wide, and 1.39 m (4.6 ft.) high, the Audi grandsphere concept’s measurements reveal this sedan as an unambiguous example of the luxury class automobile. The 3.19 m (10.5 ft.) wheelbase indicates top value, which even overshadows the long version of the current Audi A8. But even more striking than what these figures suggest is the visual impression that it makes upon seeing it for the first time. That is because the Audi grandsphere looks nothing like a traditional sedan, but rather more like a tightly drawn four-door GT with a line the comes straight from the wind tunnel. And it does that while doing without any decor or superfluous flourishes.

In the process, the Audi grandsphere consistently implements the specific conditions of the electric drive system right in the front end – a short overhang, a flat hood, and the windshield that projects far forward as the foremost limit of the large interior. Nonetheless, unlike many electric cars, it does not look futuristic at all, but rather emphasizes traditional beauty ideals. The top edge of the hood is drawn far into the side of the chassis in a horizontal line, suggesting a long engine compartment – all characteristics of a GT. In the rear, that line continues at the same height across the rear wheel well, encompassing the whole cabin and emphasizing its size.

A second horizontal line emanates from the bottom edge of the hood and runs under the side windows and likewise around the entire cabin. This subdivides the door surfaces into horizontally oriented shoulders and the convex verticals below them above the rocker panel. The wheel wells have a soft, yet distinctive shape – typical Audi. The slender rear behind the massive C-pillar is a quote from traditional streamlining. And the dynamically sloping arc of the roofline reveals the grandsphere as part of the Audi Sportback tradition. All lines and all surfaces seem to organically correlate, combining to form one monolithic body.

At 23 inches, the wheels of the Audi grandsphere concept quote an icon from the 1990s – the Audi Avus. At the same time, the six double spokes signal light construction and stability, recalling functional motorsport wheels and the Bauhaus tradition in brand design.

Visible technology – light

In the front end, there is an innovative interpretation of the Singleframe that defines Audi’s look: it is shaped like a flat hexagon. The interior surfaces, behind a transparent covering, are indirectly lit from above while driving – a distinctive, extremely three-dimensionally structured visual effect.

The headlight units on the upper side of the Singleframe look narrow, like focused eyes. The lighting units reference the four rings brand logo: they enlarge and isolate the intersection of two rings into a pupil – a new, unmistakable digital light signature. This means that the size of the light areas can be adjusted according to their function as daytime running lights or as dynamically staged blinkers – depending on the traffic situation – and thereby issue an obvious signal in the interest of safety. The same graphic is also in the rear lighting units – another significant characteristic of the Audi light design.

Drive system and charging

The technology platform of the Audi grandsphere – what is known as the Premium Platform Electric, or PPE – was conceived exclusively for battery-powered electric drive systems and therefore it takes full advantage of that technology. The key element of PPE is a battery module between the axles that holds around 120 kWh of energy in the grandsphere concept. A flat battery layout is possible because Audi uses the entire vehicle base between the axes.

Together with the large wheels, this produces basic proportions that are perfect not only from a design perspective. The core benefits include a long interior and therefore legroom in both rows of seats. Additionally, the absence of a gearbox cover and a cardan tunnel increases spatial comfort in electric cars.

Nonetheless, the Audi grandsphere does not forego the quattro drive system, which is essential to the brand. That is because the concept car has separate electric motors mounted on the front and rear axles that use electronic coordination to deliver all-wheel drive on demand and execute a perfect balance between driving dynamics and energy efficiency. The Audi grandsphere concept’s two electric motors are capable of delivering a total output of 530 kW and a torque of 960 Newton meters.

Fast charging, high range

The heart of the drive system is the 800 volt charging technology. Like the Audi e-tron GT before it, this technology ensures that the battery can be charged with up to 270 kW in a very short time at fast-charging stations.

This strategy makes charging times that approach a refueling stop for a car with a conventional engine possible. Just ten minutes are enough to charge the battery to a level sufficient to power the car more than 300 kilometers (186 miles). In less than 25 minutes, you can charge the 120 kWh battery from 5 to 80 percent.

Together with a range of more than 750 kilometers (466 miles) – depending on the selected drive system and power output – the Audi grandsphere concept is unconditionally suitable for long distances. Furthermore, its range and charging speed keep pace with those of combustion engines, making it the perfect universal car for everyday needs.

In terms of dynamic qualities, the Audi grandsphere concept – as is typical for an electric car – truly outshines its rivals with combustion engines. Thanks to the high torque that is available from the first revolution, acceleration from 0-100 km/h (62 mph) takes just over four seconds; maximum speed is limited in the interest of increased range.

Air suspension and active suspension for maximum comfort

The front wheels are connected via a five-link axle, specially optimized for electric vehicles. In the rear, there is a multi-link axle that, like the front, is made of aluminum. Despite the long wheelbase, the steerable rear wheels provide excellent maneuverability. The luxurious Audi grandsphere concept touring sedan utilizes Audi air suspension – a single chamber system with adaptive dampers. Quite well suited for dynamic driving when necessary it guarantees gentle comfort without noticeable vehicle body movements, under normal conditions.

The reason: the Audi grandsphere concept has active suspension. The high-tech system can separately pull up or push down on each wheel separately in milliseconds via electromechanical actuators. That makes it possible to actively control the state of the chassis in every driving situation and therefore significantly reduce pitching and plunging when accelerating or braking. Thanks to the front camera, which recognizes unevenness, the adjustments happen predictively. The navigation system’s topographical data are also used to integrate curve radii, gradients, and inclines into the system’s projection.

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MARC PHILIPP GEMBALLA GOES INTERGALACTIC WITH THE ALL-NEW MARSIEN: THE ULTIMATE ADVENTURE SUPERCAR

MARC PHILIPP GEMBALLA GOES INTERGALACTIC WITH THE ALL-NEW MARSIEN:
THE ULTIMATE ADVENTURE SUPERCAR

Full reveal, specification and images of young entrepreneur Marc Philipp Gemballa’s first completely bespoke production-ready off-road capable supercar, named MARSIEN


• Inspired by the legendary Paris Dakar rally era, the MARSIEN enables the ultimate driving experience for both on and of road use, creating a completely new supercar segment
• The vehicle has been developed in collaboration with internationally-renown automotive partners including performance exhaust manufacturer Akrapovič, suspension pioneer KW Automotive and Porsche engine specialist RUF Automobile
• MARSIEN, formerly known as ‘Project Sandbox’, perfectly blends all the comforts of a modern-day supercar with incomparable off-road capabilities
• A flawless combination of futuristic yet timeless design and cutting-edge technology
• Watch the launch film at marcphilippgemballa.com/launchfilm
• Download the high-resolution gallery of images here Leonberg, 14th July 2021: Today, Marc Philipp Gemballa has revealed its off-road capable, bespoke supercar to the world and confirmed its production name: MARSIEN.  With his newly founded company MARC PHILIPP GEMBALLA GmbH (not associated in any form with Gemballa GmbH), the 27-year-old entrepreneur and son of late Uwe Gemballa has launched his very first production ready supercar named MARSIEN starting a new era in 2021.

A NEW ERA BEGINS
Growing up in an environment where building the fastest and most powerful production car on the planet and setting the next world record on the Nürburgring was key, now over a decade down the road, the market has changed radically. Marc Philipp believes the horsepower game is over, that tuning is done by the OEMs themselves and that the market is constantly being flooded with an
influx of new supercars with brandishing hyped horsepower figures. Marc Philipp realised, when aiming to build a successful company for the future and not just toss the next imitator product
onto the market, he needed to come up with something very special for his clients.

AN ENTIRELY NEW CONCEPT – DEFINING A NEW SUPERCAR SEGMENT
Inspired by the legendary Paris Dakar rally era and more than two years of intense design and engineering development has resulted in the young entrepreneur’s first project: an ultramodern
yet timeless looking supercar.

The new concept of the vehicle forms a hybrid between a modern-day supercar with all its comfort and day-to-day practicality combined with off-road capabilities enabling the ultimate
driving experience for both on and off-road with the latest technologies.


BASED ON THE LATEST TECHNOLOGY

Looking for the latest cutting-edge platform featuring state-of-the-art technology for their first project and with the need of the base vehicle to be equipped with a modern and sophisticated all-wheel drive system to master the intense challenges in the off-road terrain, the all-new

Porsche 992 Turbo S

provided the perfect base to realise the young entrepreneur’s vision. © MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico
Manufactured in Germany, tested in the sand dunes of the Arabian desert and available to clients worldwide, production is limited to just 40 units with more than half of the small series production sold prior to launch.


THE NAME – MARSIEN © MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico
With its outstanding design, cutting-edge technology and strong performance, the name of the vehicle needed the right moniker to capture its unique qualities and reflect the characteristics and
DNA of the vehicle.

During the intense test phase in the beautiful Al Faya desert, the development team was amazed by the stunning red desert sand in combination with the sharp fossil rocks and mountain
backdrops shaping the landscape of the desert making it very special and unlike any other. “We felt like as if we were in an entirely different universe,” says Marc Philipp Gemballa. The Al Faya
desert located in the emirate of Sharjah in the United Arab Emirates has been famous ever since for its unique and extremely red desert sand and Mars-like environment visually. “Since it looked
and felt like we were on Mars paired with the futuristic design and the vehicle’s off-road capabilities, we couldn’t think of a more fitting name for our first project.” The name ‘MARSIEN’was born – derived from the French word ‘Martian’ or ‘from Mars’.

© MARC PHILIPP GEMBALLA GmbH / Oskar Bakke & Victor Goico The MARSIEN features a full carbon fibre body. All exterior components are produced in pure carbon fibre, exclusively designed for performance, light weight and cooling. Each body panel is manufactured by a leading German carbon fibre specialist who also supplies leading OEM supercar manufacturers and several leading Formula one teams. For the design, Marc Philipp Gemballa left nothing to chance and brought on board designer and Porsche aficionado Alan Derosier, known for his stunning Porsche 908 design study, who has been responsible for the ultra-modern yet timeless looking design of the MARSIEN. His artistry can be found in every smooth curve and sophisticated lines of the MARSIEN’s spectacular and timeless design.

Besides the full carbon fibre body, the exterior features functional design upgrades such as a completely bespoke taillight. Featuring the latest LED technology, the rear light has been
developed together with light specialist GERG Lighthouse, enabling a completely holistic design appearance of the MARSIEN. The shape of the MARSIEN had to prove its aerodynamic efficiency and undergo intensive CFD

(Computational Fluid Dynamics) analysis. A development effort that is crucial for optimum driving dynamics at all speeds, efficiency, and maximum safety. A task which has been accomplished by
engineering partner KLK, who has gained expertise in developing aerodynamics for LMP1, Formula E, and Formula One racing teams for over 20 years. The MARSIEN is currently undergoing full road homologation process by renown and certified German technical service provider FAKT, who has been integrally involved in the development of the body. Marc Philipp Gemballa’s technical team are working hand in hand with FAKT to ensure the vehicle successfully passes the relevant crash tests required for approval and road homologation in Europe (including Switzerland), Middle East, the USA, as well as other major global markets in the future.

The MARSIEN’s rear design features a completely new developed and bespoke taillight The exterior paint is applied by a state-of-the-art and certified paint shop via a team that is able
to fulfil the most daring customer colour requests. The launch vehicle has been painted in an elaborate tripe layer pearl white with special metallic flakes and received additional protection
through a ceramic coating.

Combined with the standard exposed carbon fibre components such as the front splitter with side flaps, side sills, wing mirrors, the air intakes and outtakes, decklid as well as the exhaust frame
and rear diffuser with rear flaps; the conversion has been created to take a sophisticated and overall dynamic appearance. There is also the offer a fully exposed carbon fibre body on request
as part of its special options list. For the ones this is not enough, there is also the option to have a fully exposed carbon fibre body.

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“Porsche Unseen” provides a glimpse of unreleased concept cars
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“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

Stuttgart, Germany. Under the title “Porsche Unseen”, Porsche is for the first time publishing design studies from 2005 to 2019 which have until now been kept under lock and key. The sports car manufacturer is showing spectacular visions of 15 different cars. The early studies cover the segments “Spin-offs“, “Little rebels“, “Hyper cars“ and “What’s next?”. In this way, Porsche is offering an exclusive insight into its design process – from the very first drawing to the finished model ready for series production.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

“People all over the world love the timeless and innovative design of our sports cars,” says Oliver Blume, Chairman of the Executive Board at Porsche AG. “Visionary concept studies are the foundation of this success: they provide the pool of ideas for the Porsche design of tomorrow, and combine our strong tradition with trailblazing future technologies.”

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

The previously unpublished design studies are being presented exclusively by the Porsche Newsroom in a series of articles. The 911:Magazine web TV format has also dedicated an episode to selected studies and examines the connection between the studies and the current production models together with Porsche Chief Designer Michael Mauer. For fans of the brand, the book entitled “Porsche Unseen” is released today by the Delius Klasing publishing house. Interested readers are given a detailed look behind the scenes of Style Porsche. A selection of studies will also be on display later for fans to admire live: the Porsche Museum will be integrating the models in the exhibition in 2021.


The design process: from the first drawing to the drivable prototype
The design process starts with a sketch. This is visualised in the next step as a 3D model. As soon as an idea is to be developed further, small models are produced in a scale of 1:3, then followed by hard models in the scale 1:1. “The virtual world is the first step, but you especially have to experience the unusual models in reality in order to understand whether a car has small, large or surprising proportions,” says Michael Mauer, Vice President Style Porsche. In contrast to the development of a production model where several models are always developed with different styling formats, the vision projects, on the other hand, concentrate on a single vision model which serves as a protagonist for the central idea.


“Porsche intentionally has just a single design studio – located in the direct proximity of development,” says Michael Mauer. “Weissach is our epicentre. Instead of opening advanced design studios in the distant metropolises of North America and Asia, our designers come from all over the world to Porsche in Weissach in order to create the latest production sports cars and automotive visions at the heart of the brand. More than 120 designers, experts for interior, exterior, colours and materials, model builders, modellers and study engineers work in the Porsche Design Studio.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

The design studies: on a journey of the mind into the future of mobility
“When it comes to the visions we develop, it is not about bringing every car onto the road. Instead, it is more a question of establishing creative space and a relationship with the future,” says Michael Mauer when describing the design process and adds: “There are two possibilities for continuing to develop as a brand: either you improve your products from the present, that is to say step-by-step. However, it is difficult to be really innovative in this process. Or you give free rein to your creativity. The idea is to let your thoughts jump to the day after tomorrow, and to then move back from there to tomorrow.”

Based on this idea, Porsche develops the product and brand identity which characterises and secures the appearance of all models in the long term. The design language for future models develops from the long-term vision. In this process, the higher-level goal is to combine the Porsche design DNA with state-of-the-art vehicle engineering. On the one hand, this secures the innovative capability of future Porsche models and, on the other, also provides an evolutionary reference to the rich history of Porsche. A closer look at some examples:

The Porsche 919 Street (2017; 1:1 clay model) was developed on the basis of the technology used in the Porsche 919 Hybrid, promising to make the exhilarating driving experience of the LMP1 race car available to amateur drivers. Under the outer shell are the carbon monocoque and powerful 900 PS hybrid racing drivetrain that helped the Porsche 919 to achieve numerous victories at Le Mans. The dimensions and wheelbase were also the same as on the race car.

With its spartan, puristic cockpit, the characteristic radiator grilles over the mid engine, red graphic elements and the suggested fins at the rear, the compact Porsche Vision Spyder (2019; 1:1 hard model) clearly calls to mind the Porsche 550-1500 RS Spyder from 1954. At the same time, the study was intended to further develop the design identity of Porsche and provide a pool of ideas for future details – for example, the ultra-modern roll bar.


The Porsche vision “Renndienst” (2018; 1:1 hard model) is the free interpretation of a family-friendly space concept for up to six persons. The design team designed a futuristic “space shuttle“ with exciting proportions. The study shows how the Porsche design DNA with its characteristic surface modelling can be transferred to an unknown vehicle segment for the brand. In the interior, passengers find a comfortable and modular travel cabin. The driver sits in a central driver’s seat. The all-electric drive technology is located in the underbody. As a result, passengers can enjoy an unexpectedly generous space and travel experience combined with Porsche-like flair.

The book “Porsche Unseen” is now available from retailers with the ISBN number 978-3-667-11980-3. The design studies are presented in detail over 328 pages with impressive photos from Stefan Bogner and informative text by Jan Karl Baedeker. It is published by Delius Klasing Verlag and is also available in the Porsche Museum shop.

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Highlights of CES 2020 – Mercedes-Benz VISION AVTR

This highlight video will give you a short impression of the presence of Mercedes-Benz at the Consumer Electronics Show (CES) 2020 in Las Vegas. Subscribe to Mercedes-Benz. At CES, the inventor of the automobile will be giving an outlook on the sustainable mobility of the future with the Mercedes-Benz VISION AVTR. The concept vehicle connects human, machine and nature in an unprecedented way.

Mercedes-Benz VISION AVTR

#MBvisionavtr #MBces2020 #mercedesbenzTV

Highlights of CES 2020 – Mercedes-Benz VISION AVTR

Ola Källenius, Chairman of the Board of Management Daimler AG and Mercedes-Benz AG, presented the visionary concept vehicle in his keynote speech to around 2,000 spectators at the Park Theater of Metro-Goldwyn-Mayer (MGM) together with the Academy Award winning director and creator of AVATAR, James Cameron. The VISION AVTR is the result of an unprecedented global partnership between Mercedes-Benz and the AVATAR films.

Mercedes-Benz VISION AVTR

 

Credits: ™ & © 20th Century Fox Film Corp.

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