FIAC, International Contemporary Art Fair

from 21 October 2021 to 24 October 2021

For several days each year, Paris becomes the world capital of contemporary art with the FIAC, the International Contemporary Art Fair. A veritable institution recognized worldwide, the FIAC is an opportunity for the public to discover the latest developments in contemporary art, through works by some of the most famous artists in the world.

In total, some 1,500 artists show their work for the 75,000 spectators to see in the aisles of the Grand Palais Ephémère, the Tuileries Gardens, the Musée Eugène Delacroix and Place Vendôme.

The FIAC is also the occasion for an artist residing in France, or of French origin, to be awarded the prestigious Marcel Duchamp Prize, which brings with it international recognition. Like all fairs, the FIAC is also a marketplace where the works of art change hands and professionals meet. Each year, there is much speculation in the press about the price of various works of art, which contributes to establishing the legitimacy of the artists.

Website of the event

Audience

All public

PRICES AND TIMES

Prices and times

Thursday 21 and Friday 22 October from noon to 8pm ; Saturday 23 and Sunday 24 October from noon to 7pm.

€40. Reduced price: €27

PLACE

Tout Paris

The capital is the setting each year for the organisation of major cultural, sport and festive events… So Parisians, French and tourists meet on the quays of Paris for Paris Plages, Nuit Blanche, the Paris Marathon, the Roland Garros Grand Slam tournament, the Tour de France , the fireworks of July 14th at the Trocadero, the LGBT Pride March, the Techno Parade … A varied program throughout the year!

Concept and objectives

‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS

The EQS is the first model in the Mercedes-EQ family to be based on the modular architecture for luxury and executive-class electric vehicles. It marks an important milestone in Ambition 2039 – the path to the CO₂-neutral mobility of the future at Mercedes-Benz.

‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS

For the first time, a marketing campaign starts at the same time as a world premiere – in a uniform look. The campaign translates the EQS’s seemingly magical fusion of technology, design, functionality and connectivity into a surreal look that challenges the reality we know. The campaign breaks with conventions and works with a mix of abstract art and fashion that stimulates visually.

“We are particularly pleased to launch an integrated marketing campaign for the first time synchronized at the world premiere of the EQS,” says Bettina Fetzer, Head of Marketing Mercedes-Benz AG. “With this extraordinary staging, we want to combine sustainable mobility with an emotional and luxurious brand experience and further strengthen the fascination for our electric Mercedes-EQ models.”

‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS