Bvlgari announces the appointment of Chiara Ferragni as a new PR ambassador. A long-time client of the Roman high jewelry house, the global fashion opinion leader and entrepreneur shares with Bvlgari the same joyful, independent, bold and authentic approach which has enchanted millions of followers across the globe.

In her new role, Chiara Ferragni will support the brand in communicating its core values to a cross-generational, international audience.

In the images shot in a Milano studio by photographer Giulio Rustichelli, Chiara Ferragni poses wearing some of Bvlgari’s most iconic jewelry styles, spanning from the signature B.Zero1 collection and the Serpenti and Serpenti Viper range to a stunning Monete high jewelry necklace.

“We are honored to welcome Chiara Ferragni to the Bvlgari family as new Global ambassador,” says Bvlgari chief executive officer Jean-Christophe Babin. “I think that Chiara perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity. In her new role, Chiara will be an incredible alley to make our messages resonate across also the young generations. She is also for me as CEO an extraordinary sparring partner on fashion and luxury trends.”

“I’m so proud to be part of the Bvlgari family because there is a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri, states Chiara Ferragni. The Bvlgari legacy is about audacity, boldness and iconic Italian design famous all over the world, all values that we share since ever. This is the reason why we are joining forces to focus on having a social impact with our future activities.”