Bvlgari announces the appointment of Chiara Ferragni as a new PR ambassador. A long-time client of the Roman high jewelry house, the global fashion opinion leader and entrepreneur shares with Bvlgari the same joyful, independent, bold and authentic approach which has enchanted millions of followers across the globe.

In her new role, Chiara Ferragni will support the brand in communicating its core values to a cross-generational, international audience.

In the images shot in a Milano studio by photographer Giulio Rustichelli, Chiara Ferragni poses wearing some of Bvlgari’s most iconic jewelry styles, spanning from the signature B.Zero1 collection and the Serpenti and Serpenti Viper range to a stunning Monete high jewelry necklace.

“We are honored to welcome Chiara Ferragni to the Bvlgari family as new Global ambassador,” says Bvlgari chief executive officer Jean-Christophe Babin. “I think that Chiara perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity. In her new role, Chiara will be an incredible alley to make our messages resonate across also the young generations. She is also for me as CEO an extraordinary sparring partner on fashion and luxury trends.”

“I’m so proud to be part of the Bvlgari family because there is a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri, states Chiara Ferragni. The Bvlgari legacy is about audacity, boldness and iconic Italian design famous all over the world, all values that we share since ever. This is the reason why we are joining forces to focus on having a social impact with our future activities.”

Chaumet Secrets

This week, Maison Chaumet offers you a new out of time journey with #ChaumetatHome.

Hoping to welcome you back shortly.

Chaumet Secrets

Chaumet Secrets

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Tiara, aigrette or bodice ornament, this pair of wings evokes the independence and strength of character of its prestigious owner, the billionaire Gertrude Vanderbilt Whitney. Created in 1910, adorned with translucent enamel and set with 1,274 diamonds, this transformable jewel reinterprets the wings of the Valkyries, inspired by Wagner operas.

As early as 1906, Maison Chaumet was offering a resolutely modern tiara style featuring a radiant sun motif. In 1914, Princess Yusupova chose this fashionable style for her daughter-in-law and niece of the Tsar, the legendarily beautiful Grand Duchess Irina of Russia. Hidden during the Revolution of 1917, the sunburst tiara was lost forever.

For her wedding to Prince Sixtus of Bourbon-Parma celebrated in 1919, Hedwige de La Rochefoucauld-Doudeauville was gifted this fuchsias tiara. Now part of the Maison’s heritage collection, the fuchsias tiara remains one of Chaumet most iconic creations.

Chaumet Secrets

OUR MAISON

The history of Chaumet has been entwined with the History of France ever since its founding in 1780, in Paris. Indeed, the Maison very quickly became the official jeweller to Empress Josephine. The High Jewellery savoir-faire of the Maison has been passed down through generations of jewellers for almost 240 years. Crafted at the very heart of the place Vendôme, the jewellery and watchmaking creations reflect these exceptional skills and pay tribute to the Parisian style.