ROLLS-ROYCE MOTOR CARS REPORTS RECORD ANNUAL RESULTS FOR 2021

In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque’s 117-year history. The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

  • Rolls-Royce Motor Cars reports record 2021 sales, up 49% on the same period in 2020
  • Highest sales in the marque’s 117-year history
  • All-time records set in most sales regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the world
  • High demand for all models, particularly Ghost and Cullinan
  • Rolls-Royce is undisputed leader in the +€250k segment
  • Orders extend into third quarter of 2022; Bespoke commissions also at record levels
  • Record intake for Apprenticeship Programme: 37 apprentices join in September 2022


“2021 was a phenomenal year for Rolls-Royce Motor Cars. We delivered more cars than at any time in the marque’s 117-year history with unprecedented demand for all products in every global market. Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalisation, has contributed meaningfully to our extremely strong performance. This is hugely encouraging as we prepare for the historic launch of Spectre, our first all-electric car. Building on this year’s success, we will continue to evolve as a true luxury brand, beyond the realms of automotive manufacturing.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque’s 117-year history.

The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

All Rolls-Royce models performed extremely strongly. Growth has been driven principally by Ghost, with demand surging further, following the launch of Black Badge Ghost in October 2021. This, together with the continuing pre-eminence of Cullinan and the marque’s pinnacle product, Phantom, has ensured order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned) programme also enjoyed exceptional sales results in 2021, achieving an all-time record.

Bespoke commissions remain at record levels, with magnificent individual examples including the spectacular Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. The company signalled its commitment to leading a new contemporary coachbuilding movement with Rolls‑Royce Coachbuild becoming a permanent fixture in its future portfolio, and with it the unveiling of its latest coachbuilt masterpiece, Boat Tail.

Rolls-Royce also announced its first all-electric car, Spectre, during 2021.  The extraordinary undertaking of bringing Spectre to market by the fourth quarter of 2023 has now begun, and the most punishing testing protocol ever conceived for a Rolls‑Royce is underway. This 2.5‑million-kilometre journey, which extends to all four corners of the world, will simulate more than 400 years of use for a Rolls‑Royce.

While preparations are made for the marque’s all-electric future, Rolls-Royce continues to meet the surge in demand for its current portfolio through a flexible manufacturing process and the dedication of the over 2,000 people who work at the Home of Rolls-Royce in Goodwood, West Sussex and around the world.  The Rolls-Royce factory at Goodwood is currently running at near-maximum capacity, on a two-shift pattern to fulfil orders from clients around the world.

Rolls-Royce will continue to invest in its manufacturing plant in readiness for electrification, and in future talent, with a record 37 new apprentices set to join the company in September 2022.

Reflecting on the results, CEO Torsten Müller-Ötvös said, “This has been a truly historic year for Rolls-Royce Motor Cars. In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities and made huge strides into our all-electric future.

“As always, it has been made possible by the dedication and commitment of the extraordinary people at the Home of Rolls-Royce, our international team and our global dealer network. I wish to extend my thanks and congratulations to each and every one of them: it is my privilege and pleasure to work alongside them every day.”

CO2 EMISSIONS & CONSUMPTION.

Phantom: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.

Phantom Extended: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.

Ghost: NEDC (combined): CO2 emission: 343 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined): CO2 emission: 347-359 g/km; Fuel consumption: 17.88 – 18.58 mpg / 15.2-15.8 l/100km.

Black Badge Ghost: NEDCcorr (combined) CO2 emission: 359 g/km; Fuel consumption: 15.8 mpg / 18.0 l/100km. WLTP (combined) CO2 emission: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.

Black Badge Wraith: NEDCcorr (combined) CO2 emission: 367 g/km; Fuel consumption: 17.5 mpg / 16.1 l/100km. WLTP (combined) CO2 emission: 370-365 g/km; Fuel consumption: 17.2-17.4 mpg / 16.4-16.2 l/100km.

Black Badge Dawn: NEDCcorr (combined) CO2 emission: 371 g/km; Fuel consumption: 17.3 mpg / 16.3 l/100km. WLTP (combined) CO2 emission: 382-380 g/km; Fuel consumption: 16.7-16.9 mpg / 16.9-16.8 l/100km.

Cullinan: NEDCcorr (combined) CO2 emission: 341 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.6-15.6 l/100km.

Current Mortgage Rates Drop Back Below 3%

Money; Getty Images

Current mortgage rates moved lower this week with the average rate on a 30-year fixed-rate mortgage settling in at 2.99%, according to Freddie Mac. The average rate for a 15-year fixed-rate mortgage moved down to 2.23%, while the rate for 5/1 adjustable-rate mortgage increased to 2.52%.

Mortgage rates slipped back under 3% this week after decreasing by just 0.02 percentage points from last week. However, rates remain above the 2.86%-2.88% range that had dominated in August and September.

Mortgage interest rates for the week of October 7, 2021

Money

Mortgage rate trends

The average rate for most types of loans trended lower this week:

  • The current rate for a 30-year fixed-rate mortgage is 2.99% with 0.7 points paid, down 0.02 percentage points week-over-week. Last year, the interest rate averaged 2.87%The interest rate during the same week last year was 2.88%.
  • The current rate for a 15-year fixed-rate mortgage is 2.23% with 0.7 points paid, 0.05 percentage points lower than a week ago. A year ago, the 15-year rate was 2.37%.
  • The current rate on a 5/1 adjustable-rate mortgage is 2.52% with 0.3 points paid, up 0.04 percentage points from the previous week. A year ago, the 5/1 ARM rate was 2.89%.

“Mortgage rates continue to hover around three percent again this week due to rising economic and financial market uncertainties,” said Sam Khater, chief economist at Freddie Mac. “Unfortunately, with the expectation that both mortgage rates and home prices will continue to rise, competition remains high and housing affordability is declining.”

With home prices still near record highs, homebuyers are paying an average of $50 more on their mortgage payments over the last six weeks than earlier this year, according to a report from real estate brokerage Redfin.

Today’s mortgage rates and your monthly payment

The rate on your mortgage makes a big difference in how much home you can afford and the size of your monthly payments.

If you bought a $250,000 home and made a 20% down payment — $50,000 — you would end up with a starting loan balance of $200,000. On a $200,000 home loan with a fixed rate for 30 years:

  • At 3% interest rate = $843 in monthly payments (not including taxes, insurance, or HOA fees)
  • At 4% interest rate = $955 in monthly payments (not including taxes, insurance, or HOA fees)
  • At 6% interest rate = $1,199 in monthly payments (not including taxes, insurance, or HOA fees)
  • At 8% interest rate = $1,468 in monthly payments (not including taxes, insurance, or HOA fees)

You can experiment with a mortgage calculator to find out how much a lower rate or other changes could impact what you pay.

Other factors that determine how much you’ll pay each month include:

  • Loan Term: Choosing a 15-year mortgage instead of a 30-year mortgage will increase monthly mortgage payments but reduce the amount of interest paid throughout the life of the loan.
  • Fixed vs. ARM: The mortgage rates on adjustable-rate mortgages reset regularly (after an introductory period) and monthly payments change with it. With a fixed-rate loan payments remain the same throughout the life of the loan.
  • Taxes, HOA Fees, Insurance: Homeowners insurance premiums, property taxes and homeowners association fees are often bundled into your monthly mortgage payment. Check with your real estate agent to get an estimate of these costs.
  • Mortgage Insurance: Mortgage insurance costs up to 1% of your home loan’s value per year. Borrowers with conventional loans can avoid private mortgage insurance by making a 20% down payment or reaching 20% home equity. FHA borrowers pay a mortgage insurance premium throughout the life of the loan.
  • Closing Costs: Some buyers finance their new home’s closing costs into the loan, which adds to the debt and increases monthly payments. Closing costs generally run between 2% and 5% and the sale prices.

The latest information on current mortgage rates

Will current mortgage rates last?

Mortgage rates saw very little movement this week compared to last week, as the 30-year rate decreased by just 0.02 percentage points to 2.99%. Last week, the average rate jumped 0.13 percentage points to 3.01%. It was the first time rates crossed above 3% since June.

Despite today’s decline, there may be more upward pressure on rates over the coming weeks. COVID-19 infections are slowing down and consumer spending was higher than expected in August. If the September jobs report due out on Friday is strong, the Federal Reserve may start tightening monetary policy sooner rather than later, leading to higher rates.

For now, expect mortgage rates to stay relatively low with the strong possibility of increases over the coming weeks unless there is negative news on the economic front.

On Thursday, the yield on the 10-year Treasury note opened at 1.531%. There tends to be a spread of about 1.8 percentage points between the 10-year Treasury and average mortgage rates. This suggests rates could go higher.

How are mortgage rates impacting home sales?

The overall number of mortgage applications decreased by 6.9% for the week ending October 1, according to the Mortgage Bankers Association. The biggest drop occurred in the refinance loan category, which decreased by double digits week-over-week.

  • Purchase applications were down by 2% from the previous week and 13% less than the same week last year.
  • The number of refinance loan applications was down by 10% from the previous week and 16% lower year-over-year. Despite the drop, refinances are still making up most of the mortgage loan activity, representing almost 65% of all loan activity.

“Higher rates are reducing borrowers’ incentive to refinance, as declines were seen across all loan types,” said Joel Kan, MBA’s Associate vice president of economic and industry forecasting. “Purchase activity also fell, driven by a drop in conventional loan applications.”

Current Mortgage Rates Guide

What is a good interest rate on a mortgage?

Today’s mortgage rates are near historic lows. Freddie Mac’s average rates show what a borrower with a 20% down payment and a strong credit score might be able to get if they were to speak to a lender this week. If you are making a smaller down payment, have a lower credit score or are taking out a non-conforming (or jumbo) mortgage, you may see a higher rate. A good mortgage rate is one where you can comfortably afford the monthly payments and where the other loan details (such as the length of the loan, whether the rate is fixed or adjustable and other fees) fit your needs.

How much does the interest rate affect mortgage payments?

In general, the lower the interest rate the lower your monthly payments will be. For example —

  • If you have a $300,000 fixed-rate 30-year mortgage at 4% interest, your monthly payment will be $1,432 (not including property taxes and insurance). You’ll pay a total of $215,608 in interest over the full loan term.
  • The same-sized loan at 3% interest will have a monthly payment of $1,264. You will pay a total of $155,040 in interest — a savings of over $60,000.

You can use a mortgage calculator to determine how different mortgage rates and down payments will affect your monthly payment. Consider steps for improving your credit score in order to qualify for a better rate.

How are mortgage rates set?

Lenders use a number of factors to set prevailing rates each day. Every lender’s formula will be a little different but will take into account things like the current Federal Funds rate (a short-term rate set by the Federal Reserve), competitor rates and even how much staff they have available to underwrite loans.

In general, rates track the yields on the 10-year Treasury notes. Average mortgage rates are usually about 1.8 percentage points higher than the yield on the 10-year note. Yields matter because lenders don’t keep the mortgage they originate on their books for long. Instead, in order to free up money to keep originating more loans, lenders sell their mortgages to entities like Freddie Mac and Fannie Mae. These mortgages are then packaged into what are called mortgage-backed securities and sold to investors. Investors will only buy if they can earn a bit more than they can on the government notes.

Why is my mortgage rate higher than average?

Not all applicants will receive the very best rates when taking out a new mortgage or refinancing. Credit scores, loan term, interest rate types (fixed or adjustable), down payment size, home location and the loan size will all affect mortgage rates offered to individual home shoppers.

Rates also vary between mortgage lenders. It’s estimated that about half of all buyers only look at one lender, primarily because they tend to trust referrals from their real estate agent. Yet this means that they may miss out on a lower rate elsewhere.

Freddie Mac estimates that buyers who got offers from five different lenders averaged 0.17 percentage points lower on their interest rate than those who didn’t get multiple quotes. If you want to find the best rate and term for your loan, it makes sense to shop around first.

Should you refinance your mortgage when interest rates drop?

Determining whether it’s the right time to refinance your home loan or not involves a number of factors. Most experts agree you should consider refinancing if your current mortgage rate exceeds today’s mortgage rates by 0.75 percentage points. It doesn’t make sense to refinance every time rates decline a little bit because mortgage fees would cut into your savings. You also have to consider whether your credit score would qualify you for today’s best refinance rates.

Many online lenders can give you free rate quotes to help you decide whether the money you’d save in interest charges justifies the cost of a new loan. Try to get a quote with a soft credit check which won’t hurt your credit score.

You could enhance interest savings by going with a shorter loan term such as a 15-year mortgage. Your payments may be higher, but you could save in interest charges over time and you’d pay off your house sooner.

Should you buy mortgage points?

Many lenders sell mortgage points (also known as discount points). Buying points means you’d pay more up front to lower your mortgage rate which could save you money long-term. A mortgage discount point normally costs 1% of your loan amount and could shave 0.25 percentage points off your interest rate. (So, with a $200,000 mortgage loan, a point would cost $2,000.) Discount points only pay off if you keep the home long enough. Selling the home or refinancing the mortgage before you break even would short circuit the discount point strategy.

In some cases, it makes more sense to put extra cash toward your down payment instead of discount points If a larger down payment could help you avoid paying PMI premiums, for example.

How to shop for the best mortgage rate

Shopping around for the best mortgage rate can not only help you qualify for a lower rate and but also save money. Borrowers who get a rate quote from one additional lender are able to save $1,500 over the life of the loan, according to Freddie Mac. That number goes up to $3,000 if you get five additional quotes.

The best mortgage lender for you will be the one that can give you the lowest rate and the terms you want. Your local bank or credit union is one place to look. Online lenders have expanded their market share over the past decade and promise to get you pre-approved within minutes.

Shop around to compare rates and terms, and make sure your lender has the loan option you need. Not all lenders write USDA-backed mortgages or VA loans, for example. If you’re not sure about a lender’s credentials, ask for its NMLS number and search for online reviews.

Summary of current mortgage rates

Current mortgage rates are lower today, with the 30-year mortgage rate dropping 0.02 percentage points from last week. The 15-year rate also moved lower.

  • The current rate for a 30-year fixed-rate mortgage is 2.99% with 0.7 points paid, down 0.02 percentage points week-over-week. Last year, the interest rate averaged 2.87%The interest rate during the same week last year was 2.88%.
  • The current rate for a 15-year fixed-rate mortgage is 2.23% with 0.7 points paid, 0.05 percentage points lower than a week ago. A year ago, the 15-year rate was 2.37%.
  • The current rate on a 5/1 adjustable-rate mortgage is 2.52% with 0.3 points paid, up 0.04 percentage points from the previous week. A year ago, the 5/1 ARM rate was 2.89%.

 

BRAND FINANCE GIFT™ 2021

Microsoft Overtakes Apple to Become World’s Most Intangible Company

  • With an intangible asset value of nearly $2 trillion, Microsoft becomes world’s most intangible company, overtaking Apple, Saudi Aramco, and Amazon, as Microsoft Teams keeps global economy running through COVID-19 lockdowns.
  • Corporates booming – global intangible value has grown by nearly a quarter over past two years of pandemic, from $61 trillion in 2019 to $74 trillion in 2021
  • Over past 25 years, intangibles have seen astronomical growth – increasing 1145% from estimated $6 trillion in 1996. At this historic rate of change, global intangibles could be worth $1 quadrillion by 2050.
  • Brand Finance and International Valuation Standards Council call for more comprehensive reporting of intangible asset value to facilitate investor understanding and economic recovery post-COVID

Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value.

This year’s number one company in terms of total estimated intangible value is Microsoft (US$1.90 trillion), which has jumped from 4th position in 2020 to overtake Apple (US$1.87 trillion), Saudi Aramco (US$1.64 trillion), and Amazon (US$1.47 trillion). Microsoft Teams has become embedded into business life for global organisations, once again proving the value of Microsoft’s ability to innovate and roll-out at scale. Microsoft is investing heavily in its business suite solutions. Although Apple is the more valuable company by approximately $200 billion, Microsoft is estimated to have more intangible value with its portfolio of brands and business operations.

Intangible assets are identifiable, non-monetary assets without physical substance. Intangible assets can be grouped into three broad categories – rights (including leases, agreements, contracts), relationships (including a trained workforce), and intellectual property (including brands, patents, copyrights).

Intangible assets boom during COVID-19 pandemic

Over the past year in particular, global intangible asset value has grown faster than usual, and at $74 trillion it exceeds pre-pandemic levels by nearly a quarter, having increased 23% compared to $61 trillion in 2019. The COVID-19 pandemic has demonstrated even further the importance of people, innovation, reputation, and brand for businesses all around the world. Intangible assets are now unequivocally a boardroom priority.

Increases through the pandemic were primarily fuelled by the growth of the world’s largest organisations which were resilient to investor uncertainty due to their scale and their focus on technologies which we continued to rely on through lockdowns. This year, growth has been driven by China and the USA, with several industries recovering from the downturn in 2020.

In times of crisis, brands – especially those most valuable and strongest in their categories and markets – become a safe haven for capital. Like gold or fine art during past economic downturns, nowadays well-managed, innovative, and reputable brands are what the global economy turns to in the hour of need. There can be no better evidence for why brands matter than the role they have already played and will continue to play in the post-COVID recovery.

David Haigh, Chairman & CEO, Brand Finance

Global intangible value grows by over 1000% in 25 years

25 years ago – when Brand Finance was established – global intangible assets were worth only an estimated $6 trillion, less than a tenth of the same value today. As of September 2021, global intangible assets are worth over $74 trillion. This is a 1145% growth over 25 years – approximately 11% per annum.

It is a pivotal moment in financial reporting for intangibles. Total estimated intangible value has grown by over 1000% in the past 25 years. At the same rate, total global intangible value could stand at over $1 quadrillion by 2050 (that is $1,000,000,000,000,000). As investors grapple with balancing various issues such as Climate Change and ESG over the coming years, it is essential that the data they need to understand these vast sums is readily available.

Annie Brown, Associate, Brand Finance

Internally generated intangibles should be recognised in financial reports

The majority of intangible assets are not recognised, due to the limitations set by the financial reporting rules, which state that internally generated intangible assets such as brands cannot be disclosed in a company balance sheet.

Investors should not be deprived of this critical information. Intangible assets such as strong, valuable brands and innovative technology can be the differentiators that drive a $2 billion company to $2 trillion in 25 years – as witnessed with Apple. This information vacuum for investors is part of the reason why Brand Finance endeavours to estimate the extent of “undisclosed intangible value” in our GIFT™ study each year.

David Haigh, Chairman & CEO, Brand Finance Plc

To truly aid investors and provide them with useful information, we believe management should be allowed and required to:

  1. Identify the key intangibles of the entire business – both internally generated and acquired.
  2. Provide an opinion on the value of those intangibles in the notes to the financial statements.
  3. Provide an opinion of the overall business value at the reporting date, to help investors to understand whether or not their capital is allocated efficiently.

Despite the importance of intangible assets to the capital markets, only a small percentage are recognised on balance sheets, typically via acquisition from a third-party transaction. The pandemic has further exacerbated the disparity between market values and book values for those industries most reliant on brands, technology, and human capital for value creation. The IVSC supports Brand Finance, and all others, that look to make progress on this most critical issue.

Kevin Prall, Technical Director, International Valuation Standards Council (IVSC)

BRAND FINANCE EUROPE 500 2021

Auto Brands Dominate in Europe: Mercedes & Ferrari are Continent’s Most Valuable and Strongest Among Top 500 Brands

  • Total brand value of Europe’s top 500 most valuable brands drops 10% from €1.96 trillion to €1.76 trillion during the COVID-19 pandemic
  • Automobiles is continent’s most valuable sector, accounting for 14% of total brand value in ranking
  • Mercedes-Benz is Europe’s most valuable brand, brand value nearly €50 billion
  • Ferrari is Europe’s strongest brand, boasting elite AAA+ rating
  • Banking sector takes hit, cumulative brand value down 20%
  • Changing consumer habits propel retail sector to brand value growth, with Germany’s Delivery Hero continent’s fastest-growing brand – up 148%
  • Over half of brands in top 500 hail from just three nations: Germany, France, and UK

The total value of Europe’s top 500 most valuable brands has dropped 10% during the COVID-19 pandemic from €1.96 trillion in 2020 to €1.76 trillion in 2021.

Brand Finance’s ranking has been expanded to include the old continent’s 500 most valuable brands for the first time, allowing for comparisons with the world’s two other major economies – the United States and China. The US is in a league of its own, with its top 500 reaching a total brand value of a staggering €3.40 trillion. While Europe comes in second place, the impact of the COVID-19 pandemic has undermined its standing and China is quickly catching up, with its top 500 brands totalling €1.65 trillion in brand value.

The COVID-19 pandemic has ravaged Europe and the world alike, and the impact on the old continent’s top brands cannot be ignored, with the total brand value of the top 500 ranking decreasing 10% year-on-year. The pandemic has tested the resolve of Europe’s top brands – some have truly thrived and benefitted as consumers completely shifted their habits, whereas others will be hoping that the continent’s rapid vaccination programme enables them to return to normal operations soon.

Richard Haigh, Managing Director, Brand Finance

Automobiles speed ahead as most valuable sector

Automobiles is the most valuable sector across the continent, with the 27 brands that feature in the Brand Finance Europe 500 2021 ranking accounting for 14% of the total brand value (€237.7 billion). German brands still command the auto industry across Europe, with the seven brands represented totalling an impressive €171.5 billion or three quarters of the sector’s total. Mercedes-Benz once again leads the pack as the most valuable brand in Europe, with a brand value of €49.6 billion. Volkswagen (down 1% to €40.0 billion), BMW (down 6% to €34.4 billion), and Porsche (down 5% to €29.2 billion) all claim places in the top 10 in 3rd, 5th, and 6th respectively.

Despite maintaining its position at the top, Mercedes-Benz has recorded a 16% decline in brand value this year. It has been a difficult year for most traditional car manufacturers – Mercedes included – with sales impacted by COVID-19. The iconic German marque also struggled to formulate a coherent electric mobility strategy and communicate a clear vision for its electric car models.

Volkswagen has recorded healthier results, its brand value only recording a marginal 1% drop. The brand has continued to focus on its ‘New Volkswagen’ strategy – described as a new era for the brand, as well as implementing its TOGETHER 2025+ strategy – with the ultimate aim of selling 50 different fully-electric vehicles and another 30 plug-in hybrid options. Should the brand be successful, it will overtake Tesla to become the world’s largest electric carmaker.

Ferrari is Europe’s strongest brand

In addition to measuring overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. According to these criteria, Ferrari is Europe’s strongest brand – and the second strongest brand in the world with a Brand Strength Index (BSI) score of 93.9 out of 100 and corresponding elite AAA+ brand strength rating.

Ferrari reacted proactively to the pandemic, initially shutting down production and then reopening with a focus on creating a safe working environment. This both minimised disruption and reinforced the brand’s reputation as a high-quality and responsible firm. In line with this, Ferrari ranks high for reputation in our Global Brand Equity Monitor study, particularly in Western Europe (in the top 3 of all brands researched in France, Italy, and the UK). Ferrari remains a highly desired brand, albeit aspirational rather than accessible for many.

Alongside revenue forecasts, brand strength is a crucial driver of brand value. As Ferrari’s brand strength maintained its rating, its brand value dropped only slightly, down 4% to €7.9 billion. For years, Ferrari has utilised merchandise to support brand awareness and diversify revenue streams and is now taking steps to preserve the exclusivity of the brand, planning to reduce current licensing agreements by 50% and eliminate 30% of product categories.

Banking sector down 20%

As governments scramble to stimulate economic growth in the face of the ongoing global health crisis, and profits and interest rates take a hit, it is unsurprising that Europe’s banking sector has recorded the most dramatic cumulative brand value loss among the main sectors of the economy. The total brand value in the industry has declined by 20% – from €225.8 billion in 2020 to €181.8 billion in 2021 – and three brands have dropped out of the ranking this year, bringing the total number to 53.

The UK’s HSBC is the highest ranked banking brand, but only sits in 21st spot, down six places from last year following an 18% brand value decrease to €14.5 billion. Over the last year, HSBC has had to navigate a dent in profits, lower interest rates sparked by the pandemic, political tensions between the US and China, and the uncertainty surrounding Brexit, all of which caused the brand’s profits to plunge by 65% in the first half of 2020.

Similarly, Spain’s leader in the sector, Santander, has seen its brand value go down 23% to €12.2 billion, dropping out of the top 25 this year to 26th position. Its larger presence in the South American markets has meant the risk exposure is larger than its Spanish counterparts’ and thus the turbulence of the last year has meant expected returns are less optimistic than previous years, impacting overall brand value.

Other national banking leaders from across the continent have fared slightly better, climbing the ranking despite losing brand value: France’s BNP Paribas (down 12% to €10.5 billion), the Netherlands’ ING (down 17% to €8.5 billion), and Switzerland’s UBS (down 11% to €7.4 billion) have moved up to 29th, 38th, and 51st positions, respectively.

Sber cashes in as strongest banking brand

Russia’s market leader, Sber, is the strongest banking brand across the continent and globally. The brand has successfully increased its brand strength year-on-year to reach an impressive BSI score of 92.0 out of 100 and the coveted AAA+ brand strength rating.

As the largest bank in Russia, Sber has benefitted from its stable brand and high levels of customer loyalty. These have only been boosted by the recent rebranding to consolidate its ecosystem of services – encompassing banking, health, and logistics, among others – around the Sber brand. Sber is poised for further success, as the company’s pledge to spend more on its brand in the coming year is likely to further boost its BSI score.

In our original market research, Sber consistently outperforms its peers in overall reputation and familiarity – it is widely known, always top-of-mind, and well-regarded. As a result, recommendation is high. Its ubiquitous presence and – in consumers’ eyes – by far the best digital offering ensure high mental and physical availability, which are strong foundations for brand strength.

Sber’s successful rebranding as a cross-sector tech brand can be an example to other market leaders worldwide. While some rest on their laurels and are often surprised by disruptive challengers, Sber is focused on the future, innovating and modernising with their customers’ best interests in mind.

David Haigh, CEO of Brand Finance

Retail sector posts brand value growth

Bucking the trend across Europe’s largest industries, the retail sector has recorded a 4% uptick in cumulative brand value. It is the third most valuable sector, behind autos and banking, with the 49 brands that feature accounting for 9% of the total brand value..

Unsurprisingly, various types of retailers have been impacted by the pandemic differently, as consumer habits have been forced to change. Notably, delivery apps and e-commerce platforms are among the fastest growers in the ranking this year. Delivery apps have benefited from the displacement of hospitality spend, where demand for quality food and small indulgences cannot be fulfilled by lockdown-hit restaurants and bars, with consumers turning to takeaways.

Germany’s Delivery Hero is the fastest-growing brand in the ranking, following an impressive 148% brand value growth to €3.2 billion. Similarly, Just Eat is the second fastest-growing brand, up 112% to €2.5 billion.

Nevertheless, brick-and-mortar retailers IKEA (down 13% to €15.3 billion), Aldi, and Lidl still claim the podium for the sector’s most valuable brands. The German supermarket rivals have posted contrasting results, however, with Aldi recording a 2% increase in brand value and Lidl a 14% decrease.

Aldi (brand value €13.2 billion) has embarked on a foray into the online retail space, successfully pivoting its offering in the face of the pandemic. The same strategy has not been undertaken by Lidl (brand value €9.6 billion), with the CEO of the UK arm, Christian Härtnagel, arguing the pandemic has artificially inflated demand for online shopping and that the costs are simply too high.

German brands represent a quarter of total brand value

With the nation’s 65 brands making up 25% of the total brand value in the ranking, Germany is well ahead of the pack.

France sits in second, with 91 brands featuring and their brand value equating to 20% of the total. Orange (down 1% to €16.3 billion), Total (down 26% to €15.4 billion), and AXA (up 1% to €14.8 billion) are the top three most valuable French brands, claiming 13th, 15th, and 19th spots, respectively. Orange has continued its focus on the deployment of 5G, which as of the beginning of 2021, is present in 160 cities.

Brexit puts Britain on backfoot?

Despite the UK still having the greatest number of brands represented at 101, it is the only major economy to lose brands in the ranking, with nine brands dropping out the ranking this year. After Britain’s official exit from the European Union in January 2020, the true impact of its departure is yet to be seen, especially given the pandemic turmoil of the previous year.

A total of 334 or two in three among the top 500 brands hail from the EU, a number that has dropped a considerable amount now that the UK has left.

Very few brands from Central and Eastern Europe are represented, with only 22 featured in total. The majority of these brands hail from Russia, whose 15 brands account for 2% of the total brand value in the ranking.

With over half of the brands in the top 500 hailing from just three nations – Germany, France, and the UK – the smaller economies have a long way to go to stamp their authority across the continent. The focus should be shifted towards investment in building up and supporting strong homegrown brands to expand internationally, which will in turn drive local economies forward.

Richard Haigh, Managing Director, Brand Finance

مزاد سوثي لعام 2019 حقق 4.8 مليار دولار في جميع أنحاء العالم

تم بيع أكثر من 55000 قطعة في أكثر من 400 مزادات مباشرة وعبر الإنترنت ترحب بأكثر من 10،000 مزايد جديد

موجهة من قبل

الجزء الأكبر من العام في أي بيت مزادات:

حقق كلود مونيه موليس 110.7 مليون دولار

* الرقم القياسي العالمي للمزادات الفنية الانطباعية *

سوثي يقود آسيا لمدة أربعة أعوام على التوالي

2019 مزادات مجموع 936 مليون دولار

* العملاء الآسيويون يمثلون 30 ٪ من مبيعات Sotheby للمزادات الحية في جميع أنحاء العالم *

سنة من التسجيل لفرنسا سوثبي

مبيعات المزاد 2019 مجموع 395 مليون دولار

* ما يصل إلى 41 ٪ أكثر من عام 2018 *

أعلى إجمالي سنوي في تاريخ مزاد التصميم

193 مليون دولار في مبيعات تصميم القرن العشرين تمثل أعلى إجمالي سنوي لأي بيت مزادات

مزادات النبيذ تصل إلى آفاق جديدة

وصلت مبيعات المزادات إلى 118 مليون دولار ، بزيادة قدرها 20 ٪ في عام 2018 وأعلى إجمالي في تاريخ سوثبي

تسجيل سنة للساعات

مبيعات المزاد تتجاوز 109 مليون دولار ، بزيادة قدرها 22 ٪ في عام 2018 وأعلى إجمالي في تاريخ سوثبي

سوثبي يحقق سجلات مزادات

بانكسي | باركلي هندريكس | KAWS | لي كراسنر | كلود لالان | تمارا من قبل ليمبيكا نورمان لويس | كلود مونيه | يوشيتومو نارا | تشارلز وايت

19 كانون الأول (ديسمبر) 2019: أنهت Sotheby’s مزاداتنا لعام 2019 هذا الأسبوع ، حيث بلغ إجمالي مبيعاتها السنوية 4.8 مليار دولار. من بيع Meules de Claude Monet بمبلغ 110.7 مليون دولار ، وهو رقم قياسي عالمي في مزاد للفن الانطباعي ، إلى أغلى حذاء في العالم ، فيما يلي ملخص للحظات الرئيسية للمزاد التي ساعدت في تحديد السنة في دار سوثبي للمزادات.

علق تشارلز ستيوارت ، الرئيس التنفيذي لشركة سوثبيز ، قائلاً: “لقد صادفنا ذكرى مرور 275 عامًا على تأسيس سوثبيز ، حيث حققت مبيعات قياسية في جميع الفئات والمناطق الجغرافية. حققت أكثر من 100 مزادات أجريناها في الشهرين الماضيين نتائج استثنائية بشكل خاص ساعدتنا في إنهاء عام 2019 بدرجة عالية جدًا. ستأخذنا هذه الطاقة والتركيز إلى عام 2020 ، الذي يعد بالفعل أن يكون عاماً مثيراً “.

يناير

للاحتفال بالفنانات الجريئات والمبتكرات في العصر القديم ، قدمت سلسلة مبيعات Sotheby’s Master Week في نيويورك The Female Triumphant: مجموعة من روائع 14 فنانة رائدة من القرن السادس عشر إلى القرن التاسع عشر. تم تحديد أسعار مرجعية جديدة متعددة ، خاصة بالنسبة إليزابيث – لويز فيجي لو برون ، التي حققت بورتريه محمد درويش خان 7.2 مليون دولار ، وهو رقم قياسي عالمي جديد للمزاد العلني لأي فنانة قديمة.
تم بيع الأرشيف الكامل الوحيد لألواح التزحلق من ماركة Supreme Street الشهيرة للملابس في أيادي خاصة مقابل 800،000 دولار إلى جامع فانكوفر Carson Guo. يتألف الأرشيف ، الذي تم تجميعه بجد وعاطفة لعقود ، من 248 طابقًا أنتجتها شركة Supreme لمدة 20 عامًا منذ 1998 –
بيعت لو باليه دوكال من قبل كلود مونيه ، المنظر الرائع لقصر دوجي الذي بقي في نفس المجموعة العائلية منذ عام 1926 ، بمبلغ 27.5 مليون جنيه إسترليني / 36.2 مليون دولار ، متجاوزة السعر المرجعي السابق لمشهد البندقية.
عملت أغنيس غوند وأوبرا وينفري كرئيسين فخريين لـ “نساء من أجل نساء الغد”: أول مزاد فائدة للفنانين من جميع النساء في دار مزادات كبرى ، حيث دعم إجمالي دخلهن المساعدات المالية لطلاب مدرسة بورتر . بلغ إجمالي المبيعات 3.9 مليون دولار ، بما في ذلك سجل مزاد جديد لكارمن
احتفلنا بعيدنا الـ 275 في 11 مارس. في ذلك التاريخ ، في عام 1744 ، حققت Sotheby’s أول عملية بيع لها في لندن على Exeter Exchange في The Strand. وصل مزاد “عدة مئات من الكتب النادرة والقيمة في جميع فروع الأدب المتعلم” إلى ما مجموعه 826 جنيهاً إسترلينياً.
نالت جائزة نوبل في العلوم الاقتصادية لفريدريش فون حايك ، أحد أعظم عقول القرن العشرين ، 1.1 مليون جنيه إسترليني / 1.5 مليون دولار ، وهو رقم قياسي جديد لأي سلعة تباع في عملية بيع واحدة عبر الإنترنت في سوثبيز
وصلت سلسلة مزادات الربيع في هونغ كونغ إلى 482 مليون دولار / 3.78 مليار دولار هونج كونج ، وهو ثاني أعلى إجمالي في تاريخ الشركة. ألبومات KAWS للفنان المتجول ، تصدرت KAWS عناوين الصحف عندما بيعت بمبلغ 14.8 مليون دولار / 116 مليون دولار هونج كونج ، مسجلاً رقماً قياسياً جديداً في مزاد الفنان. تضمنت أبرز الأحداث في الأسبوع ما يلي: مجموع قياسي لأي سلسلة من مبيعات النبيذ. 88.22 قيراط من الماس البيضاوي الذي بيع بمبلغ 13.8 مليون دولار / 108 مليون دولار هونج كونج ؛ بدون عنوان (1958) للفنان الصيني زاو وو كي ، بيع بمبلغ 14.8 مليون دولار / 116 مليون دولار من دولارات هونغ كونغ بأرباح لصالح صندوق سليمان غوغن للفنون

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