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BRAND FINANCE FOOTBALL 50 2023

Manchester City FC named world’s most valuable football club brand

  • Manchester City FC becomes the world’s most valuable football brand, ending Real Madrid’s four-year streak at the top
  • Real Madrid CF reigns supreme as the world’s strongest football club brand
  • Spanish clubs continue to perform strongly in the 2023 ranking
  • Manchester United jumps ahead of rival Liverpool FC to take 4th position
  • London football clubs hold onto top 10 ranks, with Arsenal FC seeing the biggest brand value increase
  • AC Milan represents Italy as the fastest-growing football club brand for second year running
  • Paris Saint-Germain overtakes FC Bayern Munich, while only three French clubs feature in top 50
  • Germany holds the second-highest number of clubs in the ranking behind UK, while Bundesliga continues to lose brand value
  • Flamengo just holds onto 50th position as the only non-European club in the ranking

Manchester City FC becomes the world’s most valuable football brand, ending Real Madrid’s four-year streak at the top

Manchester City FC (brand value up 13% to €1.51 billion) has achieved a historic milestone by surpassing Real Madrid CF (brand value down 4% to €1.46 billion) as the world’s most valuable football club brand. The club’s brand value has seen a positive increase of 34% growth since the COVID-19 pandemic and has now reached an all-time high. Manchester City FC also boasts the highest revenue in this year’s table, a key driver in its ascent to the top.

Hugo Hensley, Head of Sports Services at Brand Finance, commented:

“Manchester City FC has achieved an extraordinary feat by surpassing Real Madrid to become the champion of football club brands. For a decade now, the City team has exerted its dominance in English football, including securing four Premier League titles in the past five seasons. However, the club’s performance in this year’s ranking highlights that Manchester City FC are performing off the pitch in terms of building a strong brand and attracting fans and sponsors, and setting the stage for what should be an iconic 2023 Champions League final against Inter Milan.”

Real Madrid CF reigns supreme as the world’s strongest football club brand

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 10,000 football fans in Europe, Brazil, China, and the USA.

While beaten out of the top spot by Manchester City FC this year, Real Madrid CF strikes again as the strongest and second-most valuable football club brand. In 2022, Brand Finance research determined that the Spanish powerhouse were the most likely club to be rated ‘the best club in the world’ by fans. Brand strength is what attracts fans, players, investors, and sponsors to engage with the club –delivering commercial value through higher revenues, prices – especially for sponsorship, higher growth, and sponsors, reducing risks to profitability related to weak on pitch performance.

Spanish clubs continue to perform strongly in the 2023 ranking

Following Real Madrid in 2nd, FC Barcelona (brand value up 4% to €1.4 billion) defends its 2022 rank in 3rd, as does Club Atletico de Madrid (brand value down 5% to €549.56 million) in 12th. Following a period of on-pitch setbacks and financial struggles, FC Barcelona appears to have resurged its reputation, winning the Spanish LaLiga ahead of historic rival Real Madrid in 2nd and Club Atletico de Madrid in 3rd.

Sevilla FC (brand value up 6% to €189.27 million) has also shot up five places to 25th, while Villareal CF (brand value up 5% to €137.38 million) has gone up four rankings to 36th position. After struggling in LaLiga and changing coaches multiple times, Sevilla FC found stability under the leadership of Jose Luis Mendilibar, who is credited with reviving the team’s success. Further solidifying its international reputation, the club has achieved remarkable results in Europe, defeating British and Italian powerhouses Manchester United FC and Juventus.

Spain adds two more achievements to its 2023 success, as Real Sociedad (brand value €133.63 million) is a new entrant in 37th place, while Real Betis (brand value up 31% to 153.1 million) shoots up nine positions to 34th to be named the third fastest-growing football club brand. Finishing 6th in LaLiga (ahead of Sevilla FC in 12th), Real Betis is hoping to further boost its brand strength and global recognition through a €70 million renovation of its home stadium. Further, Brand Finance also ranked Real Betis 2nd, one spot ahead of Real Madrid CF, in its Football Sustainability Index. The club’s commitment to raising awareness about climate change has further bolstered its positive reputation worldwide.

Manchester United jumps ahead of rival Liverpool FC to take 4th position

Manchester United FC (brand value up 9% to €1.4 billion) now sits one rank ahead of its historic rival Liverpool FC (brand value up 7% to €1.4 billion) in fourth and fifth position respectively. Both clubs have recorded positive brand value trajectories since 2022, finally surpassing their pre-pandemic values. After two Covid-hit seasons, 2022-2023 saw the continued return of live matches and fans to stadiums, resulting in increased ticket sales and revenues.

Jurgen Klopp’s appointment as manager of Liverpool FC in 2015 has propelled the club to unparalleled success, establishing them as one of the country’s most formidable teams. As for its rival, Erik ten Hag’s arrival as Manchester United’s leader in 2022 also seems to have resurged the club’s reputation. The Red Devils’ win against Newcastle United to win the League Cup this year saw them clinch their first trophy in six years.

London football clubs hold onto top 10 ranks, with Arsenal FC seeing the biggest brand value increase 

Arsenal FC (brand value up 14% to €906.28 million) is up two positions from 2022 and now ranks 8th. Squad investments, (Arsenal FC signed Gabriel Jesus and Oleksandr Zinchenko from Manchester City FC in summer 2022) strengthened on-pitch tactics, and Mikel Arteta’s effective leadership have all contributed to The Gunners’ strong season, their 3-1 win over Chelsea FC (brand value up 1% to €860.5 million) on May 3rd propelling them to the top of the Premier League. Although eventually beaten into a respectable second by Manchester City FC, Arsenal FC set the record for the most days spent at the top of the league without winning it. Furter, their status as the youngest squad in the league instils hope among key stakeholders for a promising future.

AC Milan represents Italy as the fastest-growing football club brand for second year running

AC Milan (brand value up 33% to €357.98 million) ranks 15th this year and is named the fastest-growing football club brand, closely followed by SSC Napoli, (brand value up 31% to €239.81 million) in 18th as the second-fastest growing. AC Milan had a successful season, reaching the Champions League semi-finals and holding a respectable 4th position in Serie A. The club’s brand value has increased through royalties and sponsorships, totalling nearly €20 million in 2022. Also solidifying its growing success, SCC Napoli has stormed to the top of the Serie A league following continued on-pitch success. Revenues generated from the Serie A and the Champions League qualifiers, in addition to broadcasting and sponsorship opportunities, have further propelled the club’s growth.

Paris Saint-Germain overtakes FC Bayern Munich, while only three French clubs feature in top 50 

Paris Saint-Germain (brand value up 10% to €1.1 billion) has moved up one rank into 6th, overtaking 2022 rival FC Bayern Munich (brand value down 1% to €1.1 billion) who drops to 7th. PSG, the current top-ranked team in the French Ligue 1, gained global recognition and popularity following the 2022 World Cup, which saw young talent Kylian Mbappé, and footballing legend Lionel Messi go head-to-head in a historic final. The club’s formidable and widely recognised powerhouse trio of Messi, Mbappé, and Neymar, has solidified PSG’s iconic status, in the footballing world and beyond.

Germany holds the second-highest number of clubs in the ranking behind UK, while Bundesliga continues to lose brand value

Germany has an impressive 10 clubs in this year’s ranking, with its strongest and most valuable club brand, FC Bayern Munich holding its top 10 rank in 7th. Although the team made a record start to the 2022-2023 season, they are facing increasing competition from other German clubs. They sit in 2nd place behind Borussia Dortmund (brand value up 5% to €541.92 million, ranked 13th) in the Bundesliga, while Bayern also recently suffered their first-ever defeat by RB Leipzig (brand value down 9% to €222.46 million, ranked 19th). That said, Bayern’s exceptional talent pool, global reputation and popularity remains undisputed; the club have secured more victories than all remaining Bundesliga teams combined, and the club boasts a global fan base of loyal and dedicated fans.

Flamengo just holds onto 50th position as the only non-European club in the ranking 

Flamengo (brand value up 2% to €97.85 million) have dropped from 49th in 2022 to 50th position in 2023. Despite Brazilian hopes for their success, the team were knocked out of the 2023 FIFA Club World Cup in February after a disappointing defeat to Saudi Arabian team, Al-Hilal. That said, the Brazilian club still performs respectively in the BSI ranking, dropping only one place to 16th.  This strong result indicates that the club maintains a favourable global reputation, attributed to the successful legacy and rich heritage of its nation’s football culture. Flamengo also achieves the second-highest score globally for its passionate fan base. 

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shabir-hussain ceo sham luxury properties uk london
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Shabir Hussain Ceo , SHAM LUXURY PROPERTIES London, England, United Kingdom

Shabir Hussain CEO & FOUNDER, SHAM LUXURY PROPERTIES London, England, United Kingdom

Shabir has years of experience in Banking, Corporate Purchasing and Real-Estate, having held positions at BNP Paribas, Fam Properties and Birmingham City Council.

When he saw there was a Demand, he didn’t wait for the opportunity he created it and became that bridging gap between the UK and UAE to serve investors.

The GLOBAL strategist

The market today

SHAM | EDITION VISION & VALUES

Our team has a great interest in focusing on key developing regions, that have a low supply and a high demand for property. Secondly, our focus is on London, Birmingham and Manchester as these are the top three cities with outstanding universities for the international clients to generate a lucrative return. We also provide Bespoke Residential Apartments in Dubai, built to impress with the unique designs and architecture overlooking the breath-taking views. These signature developments add value to our investor’s portfolios.

Moreover, we are that bridging gap between the buyer’s and the sellers worldwide, we make the possible happen, and facilitate the most important transaction with integrity.

Our team are highly driven and do things that other people are afraid to do, to win in the market. We have partnered up with several recognized developers in the United Kingdom and United Arab Emirates, serving clients to buy and sell the most luxurious properties with peace of mind.

FREQUENTLY ASKED QUESTIONS BY INVESTORS

Subsequently, with all the issues the world has been facing since the Global Pandemic, Investors are keen to ask questions about the condition of the market before making any decisions. The most common question I get asked is “when to invest”, well, my answer is, “there is not a Golden time to invest.

The best time to buy is in a low market, which enables you to minimize your risks, while maximising your upside potentials and most importantly to factor your exit strategy in place, this allows you to maximise your returns.

This can only be done right, if the investment advisor has made an educated decision in sourcing, reviewing and structuring the deal, in a way that will benefit your investment.

HOW RESILIENT WAS THE UK REAL ESTATE MARKET BEFORE COVID 19

As you all know the UK market is one of the strongest markets in the world, attracting thousands to invest in prime areas. In 2019 the national housing price growth come to a standstill due the lack of supply, this was a positive for landlords as the rental growth saw a slight increase during 2019 due to declining availability of homes to let. So, this just shows there was a Supply vs Demand issue that we were facing.

The private rents in London on average rose by 0.9% in nominal terms in the year to June 2019 (ONS). This is up from -0.2% in June 2018 and marks seven consecutive months of positive nominal rental growth.

DID THE PANDEMIC IMPACT THE REAL ESTATE MARKET

 

The whole world was on a standstill and the property prices fell sharply after the onset of COVID-19 when the ockdown measures restricted the completion of property transactions.However, they quickly recovered, reaching a new record peak by November 2020.

These increases were mainly driven by the policies introduced early on to support businesses, household incomes and the housing market. These boosts to demand interacted with the decades- long under supply of housing – exacerbated by even worse than usual construction levels in Q2 2020.

Movement restrictions introduced in the second quarter of the year followed by the gradual easing of restrictions and the subsequent introduction of a property transaction tax holiday in July 2020 (which was due to run until March 2021) have made 2020 an unusual year in the housing market.

HMRC estimates pointed towards a 14.9% yearon-year increase in UK residential property transactions over 2021-22 (1,374,050), with annual volumes reaching their highest level since 2007- 08 (1,473,950) and year-on-year growth in the post-financial crisis era surpassed only by that in 2013-14 (22.8%).

Despite transaction volumes contracting for three consecutive quarters through Q4 2021, from the record high of Q2 2021 and as a combination of temporary stimulus support being wound down and exponential growth in house prices pressured affordability for many, quarterly transaction volumes remained both above or in line with the long-term average, and above levels recorded during the lockdown nadir through near-term post-lockdown recovery period.

shabir-hussain ceo sham luxury properties

Shabir-hussain Ceo Sham Luxury Properties

WHAT’S HAPPENING IN THE MARKET NOW

As a result of the fall and the subsequent recovery of London rents during the pandemic, annual increases in average asking rents were at a high of 15.8% in the second quarter of 2022, with Rightmove recording the highest annual growth ever in any region.

Demand for private rental homes remains above supply in London and there are signs that both supply and demand are continuing to increase slowly, despite reports of many landlords considering leaving the market.

According to the House Price Index from the ONS, London house prices rose by 7.9% over the year to April, up from 4.9% annual growth in March. The average house price was highest in
Kensington & Chelsea at £1.5 million, and lowest in Barking & Dagenham at £336,000.

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financial assets swatch group
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SWATCH GROUP: KEY FIGURES 2022

SWATCH GROUP: KEY FIGURES 2022

Ad hoc announcement pursuant to Art. 53 of the Listing Rules
  • Net sales of CHF 7 499 million, +4.6% to the previous year at constant exchange rates, or +2.5% at current rates.
  • Sales growth of 25% in local currencies in all regions, with the exception of China, where Covid lockdowns resulted in sales shortfalls of over CHF 700 million.
  • The MoonSwatch is a best seller, with over 1 000 000 watches sold. Ongoing high demand, including in January, in the approximately 180 stores which exclusively offer the MoonSwatch.
  • Operating profit of CHF 1 158 million (previous year: CHF 1 021 million).
    Operating margin of 15.4% (previous year: 14.0%).
  • Net income of CHF 823 million (previous year: CHF 774 million).
    Net margin of 11.0% (previous year: 10.6%).
  • Operating cash flow of CHF 724 million (previous year: CHF 1 298 million); lower versus previous year, mainly due to precautionary increase in safety stock.
    Free cash flow1)  of CHF 342 million (previous year: CHF 1 033 million).
  • High net liquidity2) of CHF 2 540 million (previous year: CHF 2 558 million).
  • At its next meeting, the Board of Directors will decide on the dividend proposal to the Annual General Meeting.
  • In view of the strong position of the Group brands in all segments worldwide and the robust numbers in January for Mainland China, the Group aims to achieve a record year in 2023.
financial assets swatch group
financial assets swatch group

OUTLOOK 2023

Group Management anticipates strong sales growth in 2023 in all regions and segments. After the end of Covid measures, consumption quickly recovered, not only in China, but also in the surrounding markets of Hong Kong SAR and Macau. In addition, lifting of travel restrictions in China will revitalize sales in tourist destinations. The sales growth in January in China reinforces the Group’s expectation to aim for a record year in 2023.

1) Cash flow from operating activities minus cash flow from investing activities (without financial assets and securities)
2) Cash and cash equivalents as well as financial assets, securities and derivative financial instruments minus current financial debts and derivative financial liabilities

 

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Grant Dalton, Emirates Team New Zealand CEO
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Italian brand SLAM becomes Official Apparel Supplier to America’s Cup Defender Emirates Team New Zealand

La marca italiana SLAM se convierte en proveedor oficial de indumentaria de America’s Cup Defender Emirates Team New Zealand

La marca italiana de ropa de navegación de alto rendimiento SLAM ha unido fuerzas con el cuatro veces ganador de la America’s Cup, el Emirates Team New Zealand, en la preparación de la 37.ª edición del icónico evento en Barcelona el próximo año.

Grant Dalton, Emirates Team New Zealand CEO

Grant Dalton, Emirates Team New Zealand CEO

SLAM, una marca global que se fundó en Génova en 1979, se sumará a la campaña de Nueva Zelanda como proveedor oficial de indumentaria mientras el equipo prepara su defensa de la America’s Cup en octubre de 2024.

Emirates Team New Zealand defendió con éxito la America’s Cup en Auckland en 2021 después de haber ganado previamente la competencia deportiva internacional más antigua del mundo en 1995, 2000 y luego nuevamente en 2017.

SLAM cambió de manos en 2021, fue comprada por VAM Investment Group y se embarcó en un nuevo viaje de alto perfil con el regatista campeón del mundo Enrico Chieffi a la cabeza como director ejecutivo y un fuerte enfoque en ropa de navegación de clase mundial técnicamente innovadora y de alto rendimiento.

El Emirates Team New Zealand defenderá la America’s Cup contra los ganadores de la Challenger Series, que será disputada por cinco equipos ultracompetitivos: el INEOS Britannia del Reino Unido dirigido por el multicampeón olímpico Sir Ben Ainslie; los dos veces ganadores de la Copa de Suiza Alinghi Red Bull Racing; el equipo italiano Luna Rossa Prada Pirelli dirigido por Max Sirena como director y patrón del equipo; American Magic dirigido por Terry Hutchinson con los ganadores de la medalla de oro olímpica Tom Slingsby y Paul Goodison; y el K-Challenge francés liderado por Stephan Kandler.

Enrico Chieffi, director ejecutivo de SLAM
El CEO de Emirates Team New Zealand, Grant Dalton, dijo: “SLAM ha demostrado su estrategia clara y positiva al trabajar para convertirse en una de las mejores marcas de ropa de navegación de alto rendimiento del mundo y todos nosotros en Emirates Team New Zealand esperamos trabajar junto a ellos en eso”. misión.

“Somos un equipo de más de 100 personas en una amplia gama de roles vitales, desde ingeniería hasta construcción de barcos y navegación, que deben trabajar juntos para ganar la Copa América. Esta filosofía se extiende a todos nuestros socios y SLAM y su compromiso con su indumentaria de calidad”.

El acuerdo hará que SLAM suministre ropa técnica al Emirates Team New Zealand luego de una colaboración en el desarrollo de materiales y diseño de productos. Se comercializará a nivel mundial una versión réplica de la indumentaria que viste el equipo con las mismas características técnicas.

Enrico Chieffi dijo: “Es un verdadero honor firmar este acuerdo y unirme a la campaña del Emirates Team New Zealand. Haremos todo lo posible para contribuir a su defensa de la America’s Cup. Grant Dalton y yo nos conocemos desde hace muchos años. Siempre ha existido una sintonía y un profundo respeto entre nosotros, incluso cuando a menudo fuimos protagonistas en los eventos más importantes de la vela mundial, primero como atletas y luego como gerentes.

“SLAM ha desempeñado un papel central en el mundo de la navegación durante más de 40 años y nuestro objetivo es establecer su lugar entre las mejores marcas de navegación de alto rendimiento del mundo. Esta asociación es un paso importante en ese camino”. The Emirates Team New Zealand la ropa técnica es el resultado de una estrecha colaboración en el desarrollo de materiales y diseño de productos”, agregó Chieffi, quien fue campeón mundial en las clases 470 y Star, doble regatista olímpico y táctico en el retador de la Copa América de Italia Il Moro di Venezia. en 1992.

Acerca de Slam
Slam S.p.A. es una reconocida marca italiana de ropa de navegación de alto rendimiento fundada en Génova en 1979. La empresa es propiedad de VAM Investment Group desde 2021, y Enrico Chieffi, campeón mundial, atleta olímpico, táctico de la Copa América y exitoso hombre de negocios, es el director ejecutivo. Con el apoyo clave del nuevo socio financiero y estratégico de la empresa, Chieffi se encarga de llevar adelante la misión de gestionar la nueva fase de desarrollo de SLAM, con el objetivo de desbloquear todo el potencial de la marca y establecer a SLAM entre las mejores marcas de navegación de alto rendimiento del mundo.

Acerca de VAM Investment Group spa
VAM es una sociedad de cartera de capital privado dirigida por el consejero delegado y accionista Marco Piana, controlada por el presidente Francesco Trapani y participada por Tages, una sociedad internacional de gestión de activos activa en fondos alternativos, infraestructura y, a través de sus accionistas, deuda en dificultades/NPL, con Umberto Quadrino como presidente y Panfilo Tarantelli como director general. VAM realiza inversiones de capital privado junto con empresarios y gerentes, proporcionando una combinación exclusiva en el mercado de conjuntos de habilidades comerciales, administrativas y financieras. A los socios de VAM se une un grupo cercano de oficinas familiares italianas e internacionales de alto perfil que conforman el VAM Investments Club. Recientemente, VAM ha llevado a cabo operaciones de inversión clave, incluida la del Grupo Florence, nombre líder en la cadena de suministro textil de Italia, y la cotización de un SPAC valorado en 210 millones en la bolsa de valores de Ámsterdam.

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BENTLEY MOTORS APPOINTS NEW MULLINER AND MOTORSPORT DIRECTOR IN BESPOKE DIVISION REORGANISATION

BENTLEY MOTORS APPOINTS NEW MULLINER AND MOTORSPORT DIRECTOR IN BESPOKE DIVISION REORGANISATION

  • Ansar Ali joins Bentley as Mulliner and Motorsport Director from McLaren Special Operations
  • Paul Williams becomes Mulliner Chief Technical Officer with Bob Martin appointed Chief Operating Officer
  • Reorganisation follows record levels of demand for bespoke services, increasing fivefold in the past five years 

(Crewe, 13 January 2023) Bentley Motors today announced the appointment of Ansar Ali as the new Mulliner and Motorsport Director, reporting directly to Adrian Hallmark, Chairman and CEO. Ali will lead the reorganised Mulliner division as customer personalisation reaches record levels of demand.

Ali, who has a 30 year career in the automotive industry, joins from McLaren Special Operations where he was Managing Director. Before this, Ali held senior management roles at Ford, Lotus, Caterham and co-founded Zenos Cars.

Ali’s dual responsibilities at Bentley cover Motorsport activities, working closely with the GT3 race teams currently competing, and a focus on Bentley’s personal commissioning division, Mulliner, the oldest coachbuilder in the world and now with three distinct classifications; Classics, Collections and Coachbuilt.  Commenting on Ali’s appointment, Adrian Hallmark said:

“Mulliner represents the very pinnacle of automotive design and expertise and Ansar joins at a time when we are experiencing record levels of demand across our features, collections, coachbuilt and classics possibilities. Ansar’s considerable industry experience, particularly leading low-volume, highly bespoke customer-led divisions will offer valuable insights that will reinforce Mulliner as the leading personal commissioning division and generate significant contributions to the wider Bentley business.”

Ali will lead a reorganised Mulliner bespoke division in which Paul Williams becomes Chief Technical Officer, having held a number of senior positions in a 15 year career at Bentley, and Bob Martin, formerly Head of Final Assembly at Bentley, becomes Chief Operating Officer. All positions are effective immediately.

Mulliner has been building bespoke bodies and cabins since 1923 and today handcrafts exquisite, personalised cars that epitomise luxury, performance, exclusivity and individuality. Mulliner’s portfolio includes coachbuilt cars such as the Batur, heritage limited editions including the Blower, and a wide variety of stunning and unique customer projects.

The high level of customer demand for bespoke services, reaching record numbers in 2022, helped push Bentley to its third consecutive record sales year, announcing earlier this week a sales success of 15,174 in 2022, a four per cent increase on 2021.

Bentley Motors
Bentley Motors is the most sought after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s five model lines, Continental GT, Continental GT Convertible, Flying Spur, Bentayga and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

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2022 deliveries: Porsche posts a slight increase
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Entregas en 2022: Porsche registra un ligero aumento

Entregas en 2022: Porsche registra un ligero aumento

Porsche tuvo un desempeño sólido en el año fiscal 2022, con un ligero aumento en las entregas. El fabricante de autos deportivos entregó un total de 309,884 autos en los últimos 12 meses, un 3 por ciento más que en 2021, a pesar de varias crisis globales.

Porsche cumple los sueños de sus clientes, como lo demuestran las sólidas cifras de entrega y la continua buena situación de los pedidos para el año fiscal 2022. En todo el mundo, el fabricante de automóviles deportivos entregó 309.884 vehículos a clientes el año pasado, un aumento del 3 por ciento con respecto al año anterior.

Detlev von Platen, miembro de la Junta Ejecutiva de Ventas y Marketing de Porsche AG

“Los muchos desafíos causados por la guerra en Ucrania, las cadenas de suministro interrumpidas y la actual crisis de los semiconductores dieron forma al año pasado y nos pusieron a prueba”, dice Detlev von Platen, miembro de la Junta Ejecutiva de Ventas y Marketing de Porsche AG. “Así que estoy más orgulloso de todo el equipo Porsche. En este entorno difícil, hemos logrado cumplir el sueño de tener un Porsche para más clientes que nunca”.

Entregas en Europa un 7% por encima del año anterior

En la región de ventas de Europa, Porsche entregó 62.685 automóviles en 2022. Esto es un 7 por ciento más que el año anterior. En su mercado local de Alemania, 29.512 clientes recibieron sus automóviles, un aumento del 3 por ciento. En América del Norte, Porsche registró 79.260 entregas, igualando el nivel del año anterior. Este fue un desempeño particularmente sólido en vista de los desafíos logísticos y de suministro que comenzaron el año. En el que sigue siendo el mercado individual más grande, China, se entregaron 93 286 automóviles a los clientes    (-2 %). La ligera caída aquí se debe principalmente a los efectos de la pandemia de COVID. Olas de infección, bloqueos relacionados con COVID y desafíos logísticos afectaron las entregas. La región de ventas de Ultramar y Mercados Emergentes continúa desarrollándose positivamente con un aumento en las entregas del 13 por ciento. Se entregaron unos 45.141 automóviles a clientes en esta región durante 2022.

Los SUV siguen siendo populares entre los clientes

Los modelos con mayor demanda nuevamente en 2022 fueron los SUV de la marca: el Porsche Cayenne se entregó un total de 95.604 veces. El Macan siguió en segundo lugar con 86.724 unidades entregadas. Con 40.410 entregas (+5 por ciento), el Porsche 911 también sigue siendo muy popular. La berlina deportiva Panamera se entregó a 34.142 clientes (+13%).

El Taycan se mantiene en un alto nivel de pedidos. En 2022, Porsche entregó 34 801 automóviles de la línea de modelos en todo el mundo (-16 por ciento). La disminución se debió a los cuellos de botella de la cadena de suministro y la disponibilidad limitada de componentes. Ambos problemas afectaron en particular al deportivo eléctrico. Los clientes recibieron 18.203 unidades de los modelos 718 Boxster y 718 Cayman.

 

Taycan GTS y Taycan GTS Sport Turismo

“Por el lado de las ventas, los resultados han sido positivos en 2022”, dice von Platen. “Porsche está en una posición sólida. Y estamos construyendo sobre esa base”.

Porsche AG
Deliveries		 January – December
2021 2022 Difference
Worldwide 301,915 309,884 +3%
Germany 28,565 29,512 +3%
North America 79,166 79,260  0%
China 95,671 93,286 -2%
Europe (excluding Germany) 58,576 62,685 +7%
Overseas and Emerging Markets 39,937 45,141 +13%

Descargo de responsabilidad

Este anuncio contiene “declaraciones prospectivas” que reflejan la visión actual de Porsche sobre los eventos futuros.

Palabras como ‘voluntad’, ‘presumir’, ‘como meta’, ‘podría’, ‘posiblemente’, ‘debería’, ‘creer’, ‘pretender’, ‘plan’, ‘en preparación’ y ‘objetivo’ se utilizan para indicar declaraciones relacionadas con el futuro. Estas declaraciones están sujetas a una variedad de riesgos, incertidumbres y suposiciones. Si cualquiera de estos riesgos o incertidumbres se materializa o si las suposiciones subyacentes a las declaraciones prospectivas de Porsche resultan infundadas, los resultados reales podrían diferir significativamente de los que Porsche ha asumido expresa o implícitamente en estas declaraciones. Las declaraciones a futuro en este comunicado de prensa se basan únicamente en las circunstancias correspondientes al día de la publicación.

Estas declaraciones prospectivas no se actualizarán más adelante. Estas afirmaciones son verdaderas el día de su publicación y pueden ser superadas por hechos posteriores.

www.porsche.com

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Current Mortgage Rates Drop Back Below 3%

Current Mortgage Rates Drop Back Below 3%

Money; Getty Images

Current mortgage rates moved lower this week with the average rate on a 30-year fixed-rate mortgage settling in at 2.99%, according to Freddie Mac. The average rate for a 15-year fixed-rate mortgage moved down to 2.23%, while the rate for 5/1 adjustable-rate mortgage increased to 2.52%.

Mortgage rates slipped back under 3% this week after decreasing by just 0.02 percentage points from last week. However, rates remain above the 2.86%-2.88% range that had dominated in August and September.

Mortgage interest rates for the week of October 7, 2021

Money

Mortgage rate trends

The average rate for most types of loans trended lower this week:

  • The current rate for a 30-year fixed-rate mortgage is 2.99% with 0.7 points paid, down 0.02 percentage points week-over-week. Last year, the interest rate averaged 2.87%The interest rate during the same week last year was 2.88%.
  • The current rate for a 15-year fixed-rate mortgage is 2.23% with 0.7 points paid, 0.05 percentage points lower than a week ago. A year ago, the 15-year rate was 2.37%.
  • The current rate on a 5/1 adjustable-rate mortgage is 2.52% with 0.3 points paid, up 0.04 percentage points from the previous week. A year ago, the 5/1 ARM rate was 2.89%.

“Mortgage rates continue to hover around three percent again this week due to rising economic and financial market uncertainties,” said Sam Khater, chief economist at Freddie Mac. “Unfortunately, with the expectation that both mortgage rates and home prices will continue to rise, competition remains high and housing affordability is declining.”

With home prices still near record highs, homebuyers are paying an average of $50 more on their mortgage payments over the last six weeks than earlier this year, according to a report from real estate brokerage Redfin.

Today’s mortgage rates and your monthly payment

The rate on your mortgage makes a big difference in how much home you can afford and the size of your monthly payments.

If you bought a $250,000 home and made a 20% down payment — $50,000 — you would end up with a starting loan balance of $200,000. On a $200,000 home loan with a fixed rate for 30 years:

  • At 3% interest rate = $843 in monthly payments (not including taxes, insurance, or HOA fees)
  • At 4% interest rate = $955 in monthly payments (not including taxes, insurance, or HOA fees)
  • At 6% interest rate = $1,199 in monthly payments (not including taxes, insurance, or HOA fees)
  • At 8% interest rate = $1,468 in monthly payments (not including taxes, insurance, or HOA fees)

You can experiment with a mortgage calculator to find out how much a lower rate or other changes could impact what you pay.

Other factors that determine how much you’ll pay each month include:

  • Loan Term: Choosing a 15-year mortgage instead of a 30-year mortgage will increase monthly mortgage payments but reduce the amount of interest paid throughout the life of the loan.
  • Fixed vs. ARM: The mortgage rates on adjustable-rate mortgages reset regularly (after an introductory period) and monthly payments change with it. With a fixed-rate loan payments remain the same throughout the life of the loan.
  • Taxes, HOA Fees, Insurance: Homeowners insurance premiums, property taxes and homeowners association fees are often bundled into your monthly mortgage payment. Check with your real estate agent to get an estimate of these costs.
  • Mortgage Insurance: Mortgage insurance costs up to 1% of your home loan’s value per year. Borrowers with conventional loans can avoid private mortgage insurance by making a 20% down payment or reaching 20% home equity. FHA borrowers pay a mortgage insurance premium throughout the life of the loan.
  • Closing Costs: Some buyers finance their new home’s closing costs into the loan, which adds to the debt and increases monthly payments. Closing costs generally run between 2% and 5% and the sale prices.

The latest information on current mortgage rates

Will current mortgage rates last?

Mortgage rates saw very little movement this week compared to last week, as the 30-year rate decreased by just 0.02 percentage points to 2.99%. Last week, the average rate jumped 0.13 percentage points to 3.01%. It was the first time rates crossed above 3% since June.

Despite today’s decline, there may be more upward pressure on rates over the coming weeks. COVID-19 infections are slowing down and consumer spending was higher than expected in August. If the September jobs report due out on Friday is strong, the Federal Reserve may start tightening monetary policy sooner rather than later, leading to higher rates.

For now, expect mortgage rates to stay relatively low with the strong possibility of increases over the coming weeks unless there is negative news on the economic front.

On Thursday, the yield on the 10-year Treasury note opened at 1.531%. There tends to be a spread of about 1.8 percentage points between the 10-year Treasury and average mortgage rates. This suggests rates could go higher.

How are mortgage rates impacting home sales?

The overall number of mortgage applications decreased by 6.9% for the week ending October 1, according to the Mortgage Bankers Association. The biggest drop occurred in the refinance loan category, which decreased by double digits week-over-week.

  • Purchase applications were down by 2% from the previous week and 13% less than the same week last year.
  • The number of refinance loan applications was down by 10% from the previous week and 16% lower year-over-year. Despite the drop, refinances are still making up most of the mortgage loan activity, representing almost 65% of all loan activity.

“Higher rates are reducing borrowers’ incentive to refinance, as declines were seen across all loan types,” said Joel Kan, MBA’s Associate vice president of economic and industry forecasting. “Purchase activity also fell, driven by a drop in conventional loan applications.”

Current Mortgage Rates Guide

What is a good interest rate on a mortgage?

Today’s mortgage rates are near historic lows. Freddie Mac’s average rates show what a borrower with a 20% down payment and a strong credit score might be able to get if they were to speak to a lender this week. If you are making a smaller down payment, have a lower credit score or are taking out a non-conforming (or jumbo) mortgage, you may see a higher rate. A good mortgage rate is one where you can comfortably afford the monthly payments and where the other loan details (such as the length of the loan, whether the rate is fixed or adjustable and other fees) fit your needs.

How much does the interest rate affect mortgage payments?

In general, the lower the interest rate the lower your monthly payments will be. For example —

  • If you have a $300,000 fixed-rate 30-year mortgage at 4% interest, your monthly payment will be $1,432 (not including property taxes and insurance). You’ll pay a total of $215,608 in interest over the full loan term.
  • The same-sized loan at 3% interest will have a monthly payment of $1,264. You will pay a total of $155,040 in interest — a savings of over $60,000.

You can use a mortgage calculator to determine how different mortgage rates and down payments will affect your monthly payment. Consider steps for improving your credit score in order to qualify for a better rate.

How are mortgage rates set?

Lenders use a number of factors to set prevailing rates each day. Every lender’s formula will be a little different but will take into account things like the current Federal Funds rate (a short-term rate set by the Federal Reserve), competitor rates and even how much staff they have available to underwrite loans.

In general, rates track the yields on the 10-year Treasury notes. Average mortgage rates are usually about 1.8 percentage points higher than the yield on the 10-year note. Yields matter because lenders don’t keep the mortgage they originate on their books for long. Instead, in order to free up money to keep originating more loans, lenders sell their mortgages to entities like Freddie Mac and Fannie Mae. These mortgages are then packaged into what are called mortgage-backed securities and sold to investors. Investors will only buy if they can earn a bit more than they can on the government notes.

Why is my mortgage rate higher than average?

Not all applicants will receive the very best rates when taking out a new mortgage or refinancing. Credit scores, loan term, interest rate types (fixed or adjustable), down payment size, home location and the loan size will all affect mortgage rates offered to individual home shoppers.

Rates also vary between mortgage lenders. It’s estimated that about half of all buyers only look at one lender, primarily because they tend to trust referrals from their real estate agent. Yet this means that they may miss out on a lower rate elsewhere.

Freddie Mac estimates that buyers who got offers from five different lenders averaged 0.17 percentage points lower on their interest rate than those who didn’t get multiple quotes. If you want to find the best rate and term for your loan, it makes sense to shop around first.

Should you refinance your mortgage when interest rates drop?

Determining whether it’s the right time to refinance your home loan or not involves a number of factors. Most experts agree you should consider refinancing if your current mortgage rate exceeds today’s mortgage rates by 0.75 percentage points. It doesn’t make sense to refinance every time rates decline a little bit because mortgage fees would cut into your savings. You also have to consider whether your credit score would qualify you for today’s best refinance rates.

Many online lenders can give you free rate quotes to help you decide whether the money you’d save in interest charges justifies the cost of a new loan. Try to get a quote with a soft credit check which won’t hurt your credit score.

You could enhance interest savings by going with a shorter loan term such as a 15-year mortgage. Your payments may be higher, but you could save in interest charges over time and you’d pay off your house sooner.

Should you buy mortgage points?

Many lenders sell mortgage points (also known as discount points). Buying points means you’d pay more up front to lower your mortgage rate which could save you money long-term. A mortgage discount point normally costs 1% of your loan amount and could shave 0.25 percentage points off your interest rate. (So, with a $200,000 mortgage loan, a point would cost $2,000.) Discount points only pay off if you keep the home long enough. Selling the home or refinancing the mortgage before you break even would short circuit the discount point strategy.

In some cases, it makes more sense to put extra cash toward your down payment instead of discount points If a larger down payment could help you avoid paying PMI premiums, for example.

How to shop for the best mortgage rate

Shopping around for the best mortgage rate can not only help you qualify for a lower rate and but also save money. Borrowers who get a rate quote from one additional lender are able to save $1,500 over the life of the loan, according to Freddie Mac. That number goes up to $3,000 if you get five additional quotes.

The best mortgage lender for you will be the one that can give you the lowest rate and the terms you want. Your local bank or credit union is one place to look. Online lenders have expanded their market share over the past decade and promise to get you pre-approved within minutes.

Shop around to compare rates and terms, and make sure your lender has the loan option you need. Not all lenders write USDA-backed mortgages or VA loans, for example. If you’re not sure about a lender’s credentials, ask for its NMLS number and search for online reviews.

Summary of current mortgage rates

Current mortgage rates are lower today, with the 30-year mortgage rate dropping 0.02 percentage points from last week. The 15-year rate also moved lower.

  • The current rate for a 30-year fixed-rate mortgage is 2.99% with 0.7 points paid, down 0.02 percentage points week-over-week. Last year, the interest rate averaged 2.87%The interest rate during the same week last year was 2.88%.
  • The current rate for a 15-year fixed-rate mortgage is 2.23% with 0.7 points paid, 0.05 percentage points lower than a week ago. A year ago, the 15-year rate was 2.37%.
  • The current rate on a 5/1 adjustable-rate mortgage is 2.52% with 0.3 points paid, up 0.04 percentage points from the previous week. A year ago, the 5/1 ARM rate was 2.89%.

 

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BRAND FINANCE GIFT™ 2021

BRAND FINANCE GIFT™ 2021

Microsoft Overtakes Apple to Become World’s Most Intangible Company

  • With an intangible asset value of nearly $2 trillion, Microsoft becomes world’s most intangible company, overtaking Apple, Saudi Aramco, and Amazon, as Microsoft Teams keeps global economy running through COVID-19 lockdowns.
  • Corporates booming – global intangible value has grown by nearly a quarter over past two years of pandemic, from $61 trillion in 2019 to $74 trillion in 2021
  • Over past 25 years, intangibles have seen astronomical growth – increasing 1145% from estimated $6 trillion in 1996. At this historic rate of change, global intangibles could be worth $1 quadrillion by 2050.
  • Brand Finance and International Valuation Standards Council call for more comprehensive reporting of intangible asset value to facilitate investor understanding and economic recovery post-COVID

Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value.

This year’s number one company in terms of total estimated intangible value is Microsoft (US$1.90 trillion), which has jumped from 4th position in 2020 to overtake Apple (US$1.87 trillion), Saudi Aramco (US$1.64 trillion), and Amazon (US$1.47 trillion). Microsoft Teams has become embedded into business life for global organisations, once again proving the value of Microsoft’s ability to innovate and roll-out at scale. Microsoft is investing heavily in its business suite solutions. Although Apple is the more valuable company by approximately $200 billion, Microsoft is estimated to have more intangible value with its portfolio of brands and business operations.

Intangible assets are identifiable, non-monetary assets without physical substance. Intangible assets can be grouped into three broad categories – rights (including leases, agreements, contracts), relationships (including a trained workforce), and intellectual property (including brands, patents, copyrights).

Intangible assets boom during COVID-19 pandemic

Over the past year in particular, global intangible asset value has grown faster than usual, and at $74 trillion it exceeds pre-pandemic levels by nearly a quarter, having increased 23% compared to $61 trillion in 2019. The COVID-19 pandemic has demonstrated even further the importance of people, innovation, reputation, and brand for businesses all around the world. Intangible assets are now unequivocally a boardroom priority.

Increases through the pandemic were primarily fuelled by the growth of the world’s largest organisations which were resilient to investor uncertainty due to their scale and their focus on technologies which we continued to rely on through lockdowns. This year, growth has been driven by China and the USA, with several industries recovering from the downturn in 2020.

In times of crisis, brands – especially those most valuable and strongest in their categories and markets – become a safe haven for capital. Like gold or fine art during past economic downturns, nowadays well-managed, innovative, and reputable brands are what the global economy turns to in the hour of need. There can be no better evidence for why brands matter than the role they have already played and will continue to play in the post-COVID recovery.

David Haigh, Chairman & CEO, Brand Finance

Global intangible value grows by over 1000% in 25 years

25 years ago – when Brand Finance was established – global intangible assets were worth only an estimated $6 trillion, less than a tenth of the same value today. As of September 2021, global intangible assets are worth over $74 trillion. This is a 1145% growth over 25 years – approximately 11% per annum.

It is a pivotal moment in financial reporting for intangibles. Total estimated intangible value has grown by over 1000% in the past 25 years. At the same rate, total global intangible value could stand at over $1 quadrillion by 2050 (that is $1,000,000,000,000,000). As investors grapple with balancing various issues such as Climate Change and ESG over the coming years, it is essential that the data they need to understand these vast sums is readily available.

Annie Brown, Associate, Brand Finance

Internally generated intangibles should be recognised in financial reports

The majority of intangible assets are not recognised, due to the limitations set by the financial reporting rules, which state that internally generated intangible assets such as brands cannot be disclosed in a company balance sheet.

Investors should not be deprived of this critical information. Intangible assets such as strong, valuable brands and innovative technology can be the differentiators that drive a $2 billion company to $2 trillion in 25 years – as witnessed with Apple. This information vacuum for investors is part of the reason why Brand Finance endeavours to estimate the extent of “undisclosed intangible value” in our GIFT™ study each year.

David Haigh, Chairman & CEO, Brand Finance Plc

To truly aid investors and provide them with useful information, we believe management should be allowed and required to:

  1. Identify the key intangibles of the entire business – both internally generated and acquired.
  2. Provide an opinion on the value of those intangibles in the notes to the financial statements.
  3. Provide an opinion of the overall business value at the reporting date, to help investors to understand whether or not their capital is allocated efficiently.

Despite the importance of intangible assets to the capital markets, only a small percentage are recognised on balance sheets, typically via acquisition from a third-party transaction. The pandemic has further exacerbated the disparity between market values and book values for those industries most reliant on brands, technology, and human capital for value creation. The IVSC supports Brand Finance, and all others, that look to make progress on this most critical issue.

Kevin Prall, Technical Director, International Valuation Standards Council (IVSC)

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