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REVS Restaurar Land Rover expuesto en el Real Automóvil Club

  • El proyecto de restauración de Land Rover destaca la salud mental y el bienestar
  • Vehículo y equipo invitados por el prestigioso club londinense
  • Voluntarios trabajan para restaurar el antiguo vehículo de las Islas Malvinas desde enero
  • En exposición en la Rotonda del 19 al 26 de septiembre
  • Proyecto respaldado por una amplia gama de organizaciones, incluidas Britpart UK, Luzzo Bespoke, Heritage Skills Academy, Howden Insurance, Michelin UK y Bicester Heritage.
  • Para más detalles contacte con Adam Gompertz

El martes 19 de septiembre se exhibirá el REVS Restore Land Rover en la famosa rotonda del distinguido Royal Automobile Club en Pall Mall. La Comunidad REVS destaca el valor de los proyectos que tienen como objetivo crear conciencia sobre cuestiones relacionadas con la salud y el bienestar mental, al mismo tiempo que celebra las habilidades de un grupo de voluntarios que han estado trabajando en el Land Rover de 1975 desde enero de este año.

El proyecto REVS Restore fue diseñado para permitir a las personas experimentar cierta restauración de su propia salud mental mientras trabajaban juntas para devolver el Land Rover a un estado presentable y manejable. Durante un fin de semana al mes, el equipo de voluntarios ha estado trabajando en el taller de Heritage Skills Academy con sede en Bicester Heritage.

Estos voluntarios estaban compuestos por personas de diferentes edades, algunos con poca experiencia trabajando en un vehículo y que nunca habían asumido un proyecto de este tipo con un vehículo que llevaba más de 10 años fuera de circulación. Han aprendido nuevas habilidades, han encontrado nueva confianza y han valorado el sentido de comunidad y el propósito que ha fomentado ser parte del grupo.

Gracias a la generosidad y el apoyo de organizaciones como Britpart UK, Luzzo Bespoke, Heritage Skills Academy, Michelin UK, Bicester Heritage, Howden Insurance y Autosparks, así como a donaciones de particulares, el proyecto ha podido avanzar a un ritmo rápido. En julio, el motor estaba en marcha por primera vez en años y, a principios de septiembre, el vehículo estaba siendo probado en las instalaciones de Bicester.

El vehículo pasó la primera parte de su vida en las Islas Malvinas como bombero de la Royal Navy y regresó al Reino Unido en 1999. El último propietario, Tim Compson, donó el vehículo al reverendo Adam Gompertz, quien dirige REVS Community CIC, un organización sin fines de lucro que busca trabajar para promover el bienestar mental y espiritual en la comunidad más amplia de entusiastas de los automóviles.

La asociación con el Royal Automobile Club se remonta a 2021, cuando el reverendo Gompertz recibió el título de Personalidad del año del club, y la relación ha crecido desde entonces, y ambas partes desean promover cómo la comunidad automovilística puede ser un lugar positivo para quienes Aman los autos, pero pueden tener problemas con los desafíos de su salud mental.

El reverendo Gompertz dijo: “Este es verdaderamente un privilegio increíble para nosotros; Poder exhibir el Land Rover en este lugar histórico y prestigioso, y con el apoyo de tanta gente, demuestra cómo la comunidad automovilística quiere comprometerse con un tema tan importante. Gracias al Royal Automobile Club tenemos una ubicación realmente fantástica para poner la salud mental en primer plano en la mente de tanta gente. Nuestro agradecimiento a ellos por esta oportunidad. De hecho, hay tanta gente a quien agradecer; Realmente ha sido todo un viaje”.

Jeremy Vaughan, director de automovilismo del Royal Automobile Club, afirmó: “Es un placer apoyar un proyecto tan valioso y ver el Land Rover en el Club lo hace aún más especial. Hemos disfrutado mucho de nuestra relación con el reverendo Adam Gompertz desde que le otorgamos el premio a la Personalidad del año en nuestros Premios Históricos 2021. Seguiremos de cerca el proyecto y esperamos ver el producto terminado”.

Acerca de REVS

La REVS Community CIC, una empresa de interés comunitario sin fines de lucro, está dirigida por el Reverendo Adam Gompertz, Ministro Pionero y Capellán de Bicester Motion.

Comenzando en 2014 como una pequeña exhibición de autos comunitaria y ahora una comunidad en línea de más de 8300 miembros, los eventos de REVS en las redes sociales han demostrado ser increíblemente populares. Impulsado por el compromiso de sus contribuyentes, el proyecto no comercial ha establecido una vibrante comunidad en línea únicamente para apoyar a otros.

El CIC se estableció en 2022 para promover el bienestar espiritual y mental positivo dentro de la comunidad automovilística en general. También es la organización detrás de la galardonada comunidad de redes sociales REVS Limiter que comenzó durante el bloqueo de COVID y ahora cuenta con más de 8000 miembros en Facebook.

REVS ha llegado a miles de entusiastas del automovilismo en todo el mundo y ha sido reconocido por los premios Historic Motoring Awards, Classic & Sports Car Club Awards, Guild of Motoring Writers Awards y Royal Automobile Club Historic Awards.

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Coco Coir Market Reviewing Key Challenges with Top Players & Business Opportunities : CAGR Value of 8.2%

The Directorate General of Foreign Trade (DGFT) has increased incentives for coir geotextiles and coir pith products, which promotes the market growth. The, as these products are low valued items.”

— Allied Market Research

PORTLAND, 5933 NE WIN SIVERS DRIVE, #205, OR 97220, UNITED STATES, July 4, 2023/EINPresswire.com/ — According to a new report published by Allied Market Research, titled, “Coco Coir Market by Product, Application, and Consumer: Opportunity Analysis and Industry Forecast, 2020–2027,” the coco coir market size was valued at $369.70 million in 2019, and is expected to garner $525.70 million by 2027, registering a CAGR of 8.2% from 2020 to 2027

The key players operating in the coco coir industry are the Firedust, Pilipinas Ecofiber Corporation, Universal Coco Indonesia, Lima Group, Pelemix Ltd., Consarc Pvt Ltd., Bali Coco Fiber, Cocofiber, Coco Green Pvt Ltd., and Lanka Coco Products.

Download PDF Sample : https://www.alliedmarketresearch.com/request-sample/7221

Hydroponics is an effective way to grow vegetables and fruits such as tomatoes, lettuce, and cucumber. The demand for hydroponic tomatoes is increasing rapidly, as they offer more nutritional benefits than soil-grown tomatoes. Hydroponic tomatoes eliminate the variables, such as pH, salinity, disease, and poor drainage. Other hydroponic vegetables such as lettuce and cucumber offer similar benefits to consumers. Coir pith is one of the most used growing media for the hydroponics system. Coir pith exhibits properties such as better air-to-water ratio and wide variations in carbon to nitrogen ratio, which help the crops to grow without any restraints.

Surge in demand for hydroponic fruits and vegetables provides lucrative opportunities for the growth of coco coir market forecast period. Geotextile products are used for controlling soil erosion and increasing soil stability. Geotextiles are utilized in civil engineering, agricultural, and horticulture. Traditionally, synthetic polymers were used for manufacturing geotextiles, however, coir has emerged as an eco-friendly and low-cost substitute. In horticulture and hydroponics industries, coir geotextiles are suitable for use, as they absorb water and control soil erosion. Wide applicability of geotextile products and eco-friendly property of coir geotextiles significantly contribute toward the growth of the global coco coir market.

Coir geotextile is a large continuous sheet used to uncover slope or surfaces that are prone to erosion. . This coir-based sheet reduces raindrop force, runoff rapidity, and surface erosion on disturbed soils. In addition, it may safeguard new plant life and promote growth of plant life by slowing evaporation of water from soil, thus retaining soil humidity. Coir geotextile—a 100% organic and environmental fiber with high durability—is now being successfully employed for enhancing soil behavior, preventing soil erosion, and helping in consolidation of soil. Increase in demand for functional and high-performance textiles in agriculture, road construction, and erosion control applications and development of the construction industry are anticipated to accelerate the coco coir market growth.

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Furthermore, this product has gained increased traction in the coco coir market, owing to its superior benefits such as liquid repellency and mechanical strength. Moreover, rise in investments by government in public utility infrastructure owing to rapid industrialization is expected to drive the coco coir market growth. The efforts to control soil erosion and restore degraded lands with the help of geotextiles are projected to offer remunerative opportunities for the expansion of the coco coir market in the coming years.

The outbreak of COVID-19 has severely impacted the global economies, and has caused severe disruption in supply chain. Coir is a by-product of coconut, and as the processing and manufacturing of agricultural products has been hit, it could affect the production of coir. Similarly, lockdown has disrupted the end-use industry of coir, thus negatively impacting coco coir market trends.

Moreover, suspended trade activities have stopped the supply of coir products to Europe and North America where it is majorly being used. South Asian countries account for a major production of coir, and as production has been affected, the coir stock could be disrupted. Nonetheless, this overall scenario could be for a limited time, as after the pandemic is brought under control, the coir market is projected to grow at a significant rate. Thus, the COVID-19 outbreak is expected to have a moderate impact on the global coir market.

The global coco coir market is segmented into products, application, consumer, and region. Depending on product, the market is categorized into coco coir grow bags, bales, coir materials, open tops, blends & loose substrate, and others. By application, it is differentiated into rope & cordage, coco nets & twines, stitched mats, coconut meals, husk, and others. On the basis of consumer, is bifurcated into green houses and sellers.

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Key findings of the study

On the basis of product, the coco coir grow bags segment was the highest contributor to the market, and is expected to grow at a CAGR of 6.70% from 2020 to 2027.

By application, the coconut meals segment led the market in terms of value in 2020, and is estimated to grow at a CAGR of 12.20% from 2020 to 2027.

Deepening on the consumer, the green houses segment is expected to grow at a steady CAGR of 7.50% from 2020 to 2027.

Region wise, North America is expected to grow at a steady CAGR of 6.80% from 2020 to 2027.

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David Correa
Allied Analytics LLP
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FINANCELY SECURES A LANDMARK SYNDICATED LINE OF CREDIT FOR $116,482,000

Promoting Economic Growth in Frontier Markets with Significant Trade Finance Support

HONG KONG, CHINA, July 6, 2023/EINPresswire.com/ — Financely, a globally recognized trade and project finance advisory firm, proudly announced today that it has successfully secured a syndicated line of credit totaling USD 116,482,000. This monumental financial breakthrough was achieved in collaboration with four prestigious banking institutions; ICBC, China Construction Bank, Hang Seng Bank, and Standard Chartered.

The newly secured line of credit aims to provide robust trade finance support to companies operating in frontier markets, marking a remarkable step forward in facilitating economic growth and diversification in these regions.

The financing aims to bolster trade and economic growth in frontier markets. The strategic initiative embodies Financely’s commitment to providing comprehensive financial solutions to frontier market companies, enabling them to overcome liquidity constraints, manage trade risks, and support their working capital requirements.

Through this syndicated line of credit, Financely is ensuring these companies have the necessary financial leverage to expand their trade operations and facilitate commerce. This move is expected to foster employment, promote financial inclusion, and stimulate sustainable economic growth in these frontier markets.

On this auspicious occasion, Jason W. Lee, Managing Director of Financely, stated, “This substantial line of credit embodies our relentless pursuit of innovative financial solutions to propel frontier market economies. Our collaboration with ICBC, China Construction Bank, Hang Seng Bank, and Standard Chartered underscores the strong alliances we are forging to provide unparalleled financial support to companies operating in these markets.”

Lee further added, “We are optimistic that this initiative will significantly alleviate financial burdens on these companies, bolstering their capacity to engage in international trade. Ultimately, our goal is to facilitate the creation of vibrant, resilient, and inclusive economies in these frontier markets.”

In the wake of this significant financial achievement, Financely continues to solidify its position as a leading trade and project finance advisory firm, committed to fostering global economic growth and prosperity.

About Financely

Financely is a leading trade and project finance advisory firm offering bespoke financial solutions to companies worldwide. With a distinct focus on frontier markets, the firm’s expertise lies in structuring innovative financing solutions that support economic growth, promote financial inclusion, and foster sustainability.

www.financely-group.com/

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BRAND FINANCE HEALTHCARE 2023

The world’s largest healthcare brands grapple with challenging post-pandemic conditions

Johnson & Johnson world’s most valuable and strongest Pharma brand despite drop in value and strength

Johnson & Johnson maintains its position as the most valuable pharma brand for the fifth consecutive year. This comes despite a 5% brand value decrease. This aligns with a broader industry trend that has harmed many of the largest pharmaceutical brands in 2023. There was an average 2% brand value decline year-on-year across the ranking.

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in 38 countries and across 31 sectors.

Johnson & Johnson is also the strongest pharma brand, overtaking Pfizer to claim the top spot. However, Johnson & Johnson did drop three-point in its Brand Strength Index (BSI) score, now 82.3 out of 100.

Hugo Hensley, Valuations Director of Brand Finance commented:

“It is no coincidence that amongst widespread falls in brand value across the industry, all the pharma brands that have seen an increase or stable brand strength rating in 2023 have also witnessed an increase in brand value. Businesses with a strong brand are better equipped to handle crises and regulatory challenges, making them more resilient in our increasingly volatile world. Building and maintaining a positive brand reputation is vital for long-term success.”

CSL and Novo Nordisk are the 1st and 2nd fastest growing pharma brands with brand value growth over 30%

CSL is the fastest growing Pharma brand, up 32% to USD1.3 billion. This is primarily due to CSL’s growth in its immunoglobulin portfolio, the acquisition of Vifor Pharma, and the launch of HEMGENIX®.

Novo Nordisk (brand value up 31% to USD3.1 billion) follows CSL as the second fastest growing brand Pharma brand. This growth is tied to the active promotion and the ramping up of its production of weight loss drugs, Wegovy and Ozempic.

GSK leads on Sustainability Perception Score, Johnson & Johnson has highest Sustainability Perceptions Value

As part of its analysis, Brand Finance assesses the role that specific brand attributes play in driving overall brand value. Brand Finance assesses how sustainable specific brands are perceived to be, represented by a ‘Sustainability Perceptions Score’. The value that is linked to sustainability perceptions, the ‘Sustainability Perceptions Value’, is then calculated for each brand.

GSK (brand value down 21% to USD3.5 billion) has the highest Sustainability Perception Score of any brand included in the Pharma 25 2023 ranking – 4.98. Johnson & Johnson has the highest Sustainability Perceptions Value at USD364 billion.

Medtronic is the most valuable Medical Devices brand; Philips is the strongest and Siemens Healthineers is the fastest-growing

Medtronic is the world’s most valuable Medical Devices brand for the 3rd consecutive year.  The brand’s value growth was hampered by supply chain, inflation, and currency issues. In an exciting development, Medtronic announced a strategic collaboration with leading technology company NVIDIA (brand value of USD16.3 billion). This is aimed at accelerating the use of artificial intelligence to support innovation in healthcare.

Siemens Healthineers (brand value up 28% to USD4.2 billion) is 2023’s fastest growing Medical Devices brand. This is caused by a seven-point increase in Brand Strength Index score from 61/100 to 68/100 and AA- rating.

Philips (brand value of USD3.9 billion) is the strongest medical devices brand with a Brand Strength Index score of 73.29 out of 100 and AA rating. Despite having to recall certain products in 2021, its brand’s resilience has allowed a positive recovery.

UnitedHealth Group owns the most valuable, strongest, and fastest growing Healthcare services brands

UnitedHealth Group is the parent company of both the two most valuable Healthcare Services brands – UnitedHealthcare (brand value up 13% to USD37.5 billion) and Optum (brand value up 27% to USD20.1 billion). UnitedHealthcare is also the strongest brand (76.7 out of 100 and AA+ rating), while Optum is the fastest growing brand. UnitedHealthcare also claims the highest brand value in the entire Healthcare 2023 report, which encompasses the Pharma 25 and Medical Devices 25 rankings.

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Estados Unidos lidera la iniciativa para explotar el asteroide Psyche-16 y sus invaluables recursos minerales

18 de junio de 2023 – La NASA y el gobierno de Estados Unidos han anunciado una importante iniciativa para explotar y aprovechar los recursos minerales del asteroide Psyche-16. Este asteroide, compuesto principalmente por oro y platino, posee un valor estimado en 10.000 billones de dólares, lo que representa una oportunidad sin precedentes para impulsar la economía mundial y abrir nuevas posibilidades para el desarrollo tecnológico.

Psyche-16, conocido como “el asteroide de oro y platino”, ha despertado un gran interés debido a su composición única y a su potencial económico. El gobierno de Estados Unidos, en colaboración con la NASA, ha tomado la delantera en esta ambiciosa empresa que busca asegurar el acceso y la explotación responsable de los recursos minerales del asteroide.

Este proyecto pionero involucrará la implementación de tecnologías de vanguardia y la colaboración de científicos, ingenieros y expertos en minería espacial de todo el mundo. Se espera que la misión de la NASA para obtener datos sobre Psyche-16, programada para octubre de este año, proporcione información crucial para la planificación y ejecución de las operaciones de extracción en el futuro.

Technicians at NASA’s Kennedy Space Center in Florida perform work on the agency’s Psyche spacecraft inside the Payload Hazardous Servicing Facility (PHSF) on May 3, 2022. While inside the PHSF, the spacecraft will undergo routine processing and servicing ahead of launch. Psyche is targeting to lift off aboard a SpaceX Falcon Heavy rocket on Aug. 1, 2022. The spacecraft will use solar-electric propulsion to travel approximately 1.5 billion miles to rendezvous with its namesake asteroid in 2026. The Psyche mission is led by Arizona State University. NASA’s Jet Propulsion Laboratory, which is managed for the agency by Caltech in Pasadena, California, is responsible for the mission’s overall management, system engineering, integration and testing, and mission operations. Maxar Technologies in Palo Alto, California, provided the high-power solar electric propulsion spacecraft chassis. NASA’s Launch Services Program (LSP), based at Kennedy, is managing the launch. Psyche will be the 14th mission in the agency’s Discovery program and LSP’s 100th primary mission.

La explotación de los recursos minerales de Psyche-16 no solo podría impulsar la economía global, sino que también podría abrir nuevas oportunidades en el ámbito de la exploración espacial y el desarrollo de tecnologías avanzadas. La adquisición de este asteroide representa un hito significativo en el camino hacia la explotación sostenible de los recursos espaciales y el avance de la humanidad en el ámbito de la minería espacial.

A medida que avanzamos hacia una nueva era de exploración y explotación de recursos espaciales, es fundamental garantizar que estas actividades se realicen de manera responsable y sostenible, con el objetivo de proteger nuestro entorno cósmico y preservar los beneficios para las generaciones futuras.

El gobierno de Estados Unidos invita a la comunidad científica, a la industria y a los socios internacionales a unirse a esta histórica iniciativa para desbloquear el potencial económico y tecnológico del asteroide Psyche-16, y juntos forjar un futuro próspero en el espacio.

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BRAND FINANCE HOTELS 50 2023

Hilton checks in as the world’s most valuable hotel brand

  • Hotel industry sees gradual return to normality as pre-pandemic travel patterns resume while over half of top 50 hotel brands remain below pre-pandemic values
  • Hilton delivers exceptional service as the reigning champion of hotel brands, valued at US$11.7 billion
  • Le Méridien is named the fastest-growing hotel brand as a new entrant to Top 50 ranking
  • Conrad takes an extraordinary leap to become the world’s strongest hotel brand, with an AAA+ rating
  • Hilton has the highest Sustainability Perceptions Value (SPV), at US$565 million, while Taj has the highest Sustainability Perceptions Score, at 5.04 out of 10

Hotel industry sees gradual return to normality as pre-pandemic travel patterns resume, while over half of top 50 hotel brands remain below pre-pandemic values

After two years of global travel restrictions and economic uncertainty, the past year has witnessed an increasing return to pre-pandemic travel patterns. However, Brand Finance research finds that the hotel industry is slow to recover from the pandemic’s long-lasting effects, as 27 out of 50 hotel brands (54%) remain below their pre-pandemic values.

Hilton delivers exceptional service as the reigning champion of hotel brands, valued at US$11.7 billion

Hilton (brand value down 2% to US$11.7 billion) retains its title as the world’s most valuable hotel brand, according to the latest report from leading brand valuation consultancy, Brand Finance. 2022 was an exceptional year of brand value growth for Hilton, with revenue soaring as both business and leisure travel surged post-pandemic. This year’s result indicates a slight slowdown in this growth momentum, as the industry returns to a more normal trajectory. That said, Hilton’s brand value remains above its pre-pandemic level, and it is almost double that of runner-up, Hyatt (brand value up 3% to US$6.1 billion).

Henry Farr, Associate Director at Brand Finance, commented,

“In the post-pandemic world, Hilton has demonstrated remarkable resilience and a steadfast commitment to delivering exceptional experiences. With an unwavering focus on guest satisfaction, Hilton has not only recovered but has emerged stronger in several aspects, solidifying its position as a leading global brand. Through innovative strategies and a dedication to shifting consumer needs, it has retained its title as the world’s most valuable hotel brand.”

Le Méridien is named the fastest-growing hotel brand as a new entrant to Top 50 ranking

Le Méridien (brand value up 375% to US$669.4 million) checks into the 2023 top 50 ranking in 23rd as the fastest-growing hotel brand. Part of the Marriott (brand value up 33% to US$3.1 billion) International portfolio, Le Méridien has been expanding its presence across the globe in the past year. Most recently, Le Méridien established Le Méridien Melbourne. Its premium location and luxury features have attracted both tourists and locals, further boosting the hotel’s revenue from bookings in one of Australia’s most popular coastal cities. Other significant growth milestones for Le Méridien include its second hotel opening in New York City, which is hoped to boost its familiarity score in the US and globally.

Conrad takes an extraordinary leap to become the world’s strongest hotel brand, with an AAA+ rating

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in 38 countries and across 31 sectors.

Conrad (brand value up 65% to US$537.82 million) has jumped up 16 spots to 31st position overall, while jumping an astonishing 38 spots into the winning position for brand strength, scoring 91/100. Known for its luxurious options and personalised service, Conrad has boosted its brand strength this year through significant global expansion. Hilton opened six new Conrad Hotels and Resorts in various desirable locations, including LA and Shanghai, with the aim of enhancing its long-standing reputation for seamless luxury and exceptional hotel design.

Hilton has highest Sustainability Perceptions Value (SPV) at US$565 million, while Taj has the highest Sustainability Perceptions Score, at 5.04 out of 10

As part of its analysis, Brand Finance assesses the role that specific brand attributes play in driving overall brand value. One such attribute, is sustainability. Brand Finance assesses how sustainable specific brands are perceived to be, represented by a ‘Sustainability Perceptions Score’. This is an indexed score that provides a view of the role of sustainability in driving positive brand reputation. The value that is linked to sustainability perceptions, the ‘Sustainability Perceptions Value’, is then calculated for each brand.

Hilton has the highest Sustainability Perceptions Value (SPV) at US$565 million. Although Hilton has committed to becoming more sustainable, its position at the top of the SPV table is not an assessment of its overall sustainability performance. Rather, it indicates how much brand value it has tied up in sustainability perceptions. Hilton’s commitment to sustainability is evident through its ESG program, Travel with Purpose. The brand has set ambitious targets, aiming to reduce emissions intensity by 75% in Hilton-managed hotels and 56% in Hilton-franchised hotels by 2030.

India based hotels group, Taj (brand value up 19% to US$374.35 million) earns the highest Sustainability Perceptions Score in the Hotels 50 2023 ranking at 5.04 out of 10. In 2022, Taj’s parent company, IHCL, launched the Paathya sustainability programme, encompassing several key initiatives, including eliminate the use of single-use plastics across its hotels, and installing electric vehicle (EV) charging stations.

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BRAND FINANCE FOOTBALL 50 2023

Manchester City FC named world’s most valuable football club brand

  • Manchester City FC becomes the world’s most valuable football brand, ending Real Madrid’s four-year streak at the top
  • Real Madrid CF reigns supreme as the world’s strongest football club brand
  • Spanish clubs continue to perform strongly in the 2023 ranking
  • Manchester United jumps ahead of rival Liverpool FC to take 4th position
  • London football clubs hold onto top 10 ranks, with Arsenal FC seeing the biggest brand value increase
  • AC Milan represents Italy as the fastest-growing football club brand for second year running
  • Paris Saint-Germain overtakes FC Bayern Munich, while only three French clubs feature in top 50
  • Germany holds the second-highest number of clubs in the ranking behind UK, while Bundesliga continues to lose brand value
  • Flamengo just holds onto 50th position as the only non-European club in the ranking

Manchester City FC becomes the world’s most valuable football brand, ending Real Madrid’s four-year streak at the top

Manchester City FC (brand value up 13% to €1.51 billion) has achieved a historic milestone by surpassing Real Madrid CF (brand value down 4% to €1.46 billion) as the world’s most valuable football club brand. The club’s brand value has seen a positive increase of 34% growth since the COVID-19 pandemic and has now reached an all-time high. Manchester City FC also boasts the highest revenue in this year’s table, a key driver in its ascent to the top.

Hugo Hensley, Head of Sports Services at Brand Finance, commented:

“Manchester City FC has achieved an extraordinary feat by surpassing Real Madrid to become the champion of football club brands. For a decade now, the City team has exerted its dominance in English football, including securing four Premier League titles in the past five seasons. However, the club’s performance in this year’s ranking highlights that Manchester City FC are performing off the pitch in terms of building a strong brand and attracting fans and sponsors, and setting the stage for what should be an iconic 2023 Champions League final against Inter Milan.”

Real Madrid CF reigns supreme as the world’s strongest football club brand

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 10,000 football fans in Europe, Brazil, China, and the USA.

While beaten out of the top spot by Manchester City FC this year, Real Madrid CF strikes again as the strongest and second-most valuable football club brand. In 2022, Brand Finance research determined that the Spanish powerhouse were the most likely club to be rated ‘the best club in the world’ by fans. Brand strength is what attracts fans, players, investors, and sponsors to engage with the club –delivering commercial value through higher revenues, prices – especially for sponsorship, higher growth, and sponsors, reducing risks to profitability related to weak on pitch performance.

Spanish clubs continue to perform strongly in the 2023 ranking

Following Real Madrid in 2nd, FC Barcelona (brand value up 4% to €1.4 billion) defends its 2022 rank in 3rd, as does Club Atletico de Madrid (brand value down 5% to €549.56 million) in 12th. Following a period of on-pitch setbacks and financial struggles, FC Barcelona appears to have resurged its reputation, winning the Spanish LaLiga ahead of historic rival Real Madrid in 2nd and Club Atletico de Madrid in 3rd.

Sevilla FC (brand value up 6% to €189.27 million) has also shot up five places to 25th, while Villareal CF (brand value up 5% to €137.38 million) has gone up four rankings to 36th position. After struggling in LaLiga and changing coaches multiple times, Sevilla FC found stability under the leadership of Jose Luis Mendilibar, who is credited with reviving the team’s success. Further solidifying its international reputation, the club has achieved remarkable results in Europe, defeating British and Italian powerhouses Manchester United FC and Juventus.

Spain adds two more achievements to its 2023 success, as Real Sociedad (brand value €133.63 million) is a new entrant in 37th place, while Real Betis (brand value up 31% to 153.1 million) shoots up nine positions to 34th to be named the third fastest-growing football club brand. Finishing 6th in LaLiga (ahead of Sevilla FC in 12th), Real Betis is hoping to further boost its brand strength and global recognition through a €70 million renovation of its home stadium. Further, Brand Finance also ranked Real Betis 2nd, one spot ahead of Real Madrid CF, in its Football Sustainability Index. The club’s commitment to raising awareness about climate change has further bolstered its positive reputation worldwide.

Manchester United jumps ahead of rival Liverpool FC to take 4th position

Manchester United FC (brand value up 9% to €1.4 billion) now sits one rank ahead of its historic rival Liverpool FC (brand value up 7% to €1.4 billion) in fourth and fifth position respectively. Both clubs have recorded positive brand value trajectories since 2022, finally surpassing their pre-pandemic values. After two Covid-hit seasons, 2022-2023 saw the continued return of live matches and fans to stadiums, resulting in increased ticket sales and revenues.

Jurgen Klopp’s appointment as manager of Liverpool FC in 2015 has propelled the club to unparalleled success, establishing them as one of the country’s most formidable teams. As for its rival, Erik ten Hag’s arrival as Manchester United’s leader in 2022 also seems to have resurged the club’s reputation. The Red Devils’ win against Newcastle United to win the League Cup this year saw them clinch their first trophy in six years.

London football clubs hold onto top 10 ranks, with Arsenal FC seeing the biggest brand value increase 

Arsenal FC (brand value up 14% to €906.28 million) is up two positions from 2022 and now ranks 8th. Squad investments, (Arsenal FC signed Gabriel Jesus and Oleksandr Zinchenko from Manchester City FC in summer 2022) strengthened on-pitch tactics, and Mikel Arteta’s effective leadership have all contributed to The Gunners’ strong season, their 3-1 win over Chelsea FC (brand value up 1% to €860.5 million) on May 3rd propelling them to the top of the Premier League. Although eventually beaten into a respectable second by Manchester City FC, Arsenal FC set the record for the most days spent at the top of the league without winning it. Furter, their status as the youngest squad in the league instils hope among key stakeholders for a promising future.

AC Milan represents Italy as the fastest-growing football club brand for second year running

AC Milan (brand value up 33% to €357.98 million) ranks 15th this year and is named the fastest-growing football club brand, closely followed by SSC Napoli, (brand value up 31% to €239.81 million) in 18th as the second-fastest growing. AC Milan had a successful season, reaching the Champions League semi-finals and holding a respectable 4th position in Serie A. The club’s brand value has increased through royalties and sponsorships, totalling nearly €20 million in 2022. Also solidifying its growing success, SCC Napoli has stormed to the top of the Serie A league following continued on-pitch success. Revenues generated from the Serie A and the Champions League qualifiers, in addition to broadcasting and sponsorship opportunities, have further propelled the club’s growth.

Paris Saint-Germain overtakes FC Bayern Munich, while only three French clubs feature in top 50 

Paris Saint-Germain (brand value up 10% to €1.1 billion) has moved up one rank into 6th, overtaking 2022 rival FC Bayern Munich (brand value down 1% to €1.1 billion) who drops to 7th. PSG, the current top-ranked team in the French Ligue 1, gained global recognition and popularity following the 2022 World Cup, which saw young talent Kylian Mbappé, and footballing legend Lionel Messi go head-to-head in a historic final. The club’s formidable and widely recognised powerhouse trio of Messi, Mbappé, and Neymar, has solidified PSG’s iconic status, in the footballing world and beyond.

Germany holds the second-highest number of clubs in the ranking behind UK, while Bundesliga continues to lose brand value

Germany has an impressive 10 clubs in this year’s ranking, with its strongest and most valuable club brand, FC Bayern Munich holding its top 10 rank in 7th. Although the team made a record start to the 2022-2023 season, they are facing increasing competition from other German clubs. They sit in 2nd place behind Borussia Dortmund (brand value up 5% to €541.92 million, ranked 13th) in the Bundesliga, while Bayern also recently suffered their first-ever defeat by RB Leipzig (brand value down 9% to €222.46 million, ranked 19th). That said, Bayern’s exceptional talent pool, global reputation and popularity remains undisputed; the club have secured more victories than all remaining Bundesliga teams combined, and the club boasts a global fan base of loyal and dedicated fans.

Flamengo just holds onto 50th position as the only non-European club in the ranking 

Flamengo (brand value up 2% to €97.85 million) have dropped from 49th in 2022 to 50th position in 2023. Despite Brazilian hopes for their success, the team were knocked out of the 2023 FIFA Club World Cup in February after a disappointing defeat to Saudi Arabian team, Al-Hilal. That said, the Brazilian club still performs respectively in the BSI ranking, dropping only one place to 16th.  This strong result indicates that the club maintains a favourable global reputation, attributed to the successful legacy and rich heritage of its nation’s football culture. Flamengo also achieves the second-highest score globally for its passionate fan base. 

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Entrevista Tyler Verdin – Founder & CEO Verdin Property

Entrevista Tyler Verdin – Founder & CEO

Verdin Property

 

1. Nos gustaría conocer la trayectoria profesional y creativa tuya y de tu empresa Verdin Property

Comencé Verdin Property en 2016, junto con mi socio comercial Dean Williams. Inicialmente, estábamos involucrados en la venta de propiedades de menor valor (menos de 500,000 €), sin embargo, a partir de 2019, nos enfocamos en el mercado de lujo de alta gama.

A lo largo de los años, nuestra reputación y marca se han vuelto cada vez más conocidas y respetadas en el área de Marbella, lo que nos ha llevado a convertirnos en uno de los principales agentes que operan en el sector del lujo.

Nuestro equipo es pequeño, somos los dos fundadores y contamos con personal de apoyo, sin embargo, nos enfocamos mucho en brindar un servicio de calidad a un número relativamente pequeño de clientes, la mayoría de los cuales son clientes habituales.

2. ¿Qué le apasiona de su trabajo como empresario y cuál es el enfoque que pretende exhibir de sus villas / promociones, haciendo de ellas un reclamo en cuando la forma de tratar la propiedad “como signo diferenciador al recto de empresas de su sector”?

Nuestro enfoque es en gran medida en proporcionar el más alto nivel de servicio. Nos tomamos muy en serio la calidad del contenido que publicamos en línea bajo nuestra marca. Por ejemplo, tenemos un stock de aproximadamente 25 propiedades bajo mandato directo (al momento de escribir este artículo), todas las cuales están a la venta con fotos y videos de alta resolución, todos editados profesionalmente. También proporcionamos a nuestros clientes planos de planta y recorridos virtuales para que los compradores puedan sentirse seguros en su elección de propiedad incluso sin verla físicamente. Nuestras estrategias de marketing han cambiado muchas veces en los últimos 7 años, sin embargo, ahora estamos en una etapa en la que somos bien conocidos tanto por los propietarios como por las agencias por la forma en que trabajamos.

Esta es una buena sensación para nosotros, ya que sabemos que estamos haciendo las cosas bien.

 

3. ¿Cómo puedes equilibrar las necesidades del mercado y el diseño único de la marca?

Nuestra marca se ha centrado durante muchos años en el mercado de lujo de gama alta. Este sector vio cifras récord de ventas luego del levantamiento de las restricciones de Covid y, como resultado, nuestros niveles de existencias se redujeron muy rápidamente. Para satisfacer los requisitos operativos de nuestra marca, decidimos centrarnos aún más en nuestras propiedades existentes y crear aún más contenido digital que antes, lo que permitió a los compradores sumergirse verdaderamente en nuestras propiedades.

Por supuesto, hemos buscado con éxito varias vías para encontrar compradores directos, aquellos que buscan nuevos desarrollos, por ejemplo, ya que hay una gran cantidad de estos proyectos, sin embargo, afortunadamente, parece que estamos volviendo a un nivel constante de ventas dentro del mercado.

4. ¿Qué proyectos más destacados e interesantes y proyección ve en la actualidad?

Hay muchos proyectos interesantes en este momento. Tenemos desarrolladores como Antima y Matterhorn creando villas individuales excepcionales utilizando los mejores materiales y las más altas calidades, siempre de interés para nuestros compradores y también para nosotros como agentes que representan estas propiedades.

En términos de nuevos desarrollos, actualmente hay algunos problemas en curso con un desarrollador en particular que no nombraremos, sin embargo, esto no parece estar realmente interrumpiendo el nivel de interés en los proyectos sobre plano o en construcción.

5. ¿Cuáles son los planes de desarrollo y crecimiento para los próximos años?

Siempre estamos evolucionando y adaptando nuestro negocio a las últimas tendencias. Nuestra marca aprovecha al máximo las técnicas de automatización y el auge de las herramientas de IA como ChatGPT y Bard ha sido bien recibido.

Los próximos años verán un fuerte enfoque puesto en nuestra expansión continua en el mundo digital, además de nuestra nueva división de gestión de proyectos que, junto con nuestros socios, tendrá como objetivo ayudar a los compradores de propiedades individuales sobre plano a completar sus proyectos sin problemas.

6. ¿Qué estilo le define como marca y empresario?

Estamos muy centrados en la colaboración. Como una empresa más pequeña que no contaba con los recursos iniciales y las conexiones de una marca corporativa global, confiamos en crear contenido de buena calidad para compartir con nuestras agencias colaboradoras. A lo largo de los años hemos seguido colaborando con el mayor número de empresas posible, con excelentes resultados para nosotros.

7. ¿Cómo se enfrenta a situaciones de estrés?

La vida está llena de situaciones estresantes y los bienes raíces ciertamente no son diferentes. Tengo la suerte de tener una excelente pareja y dos perros que son la combinación perfecta para aliviar el estrés.

8. ¿Cuáles serán los nuevos roles de la arquitectura y trasformación, en la próxima década?

Hemos notado en los últimos 18 meses/2 años que ha habido un gran enfoque en las ‘casas verdes’. Eficiencia energética, carbono cero y ‘passivhaus’ son frases comunes que escuchamos, no solo de los desarrolladores, sino también de los compradores que buscan reducir los costos de funcionamiento de las casas de vacaciones y también su huella de carbono.

Otra tendencia común que estamos notando es el regreso a las propiedades de estilo mediterráneo. Durante los últimos años, se ha buscado mucho un estilo de propiedad ultramoderno de “caja blanca”, pero ahora estamos viendo techos de tejas, macetas de terracota y muchas otras características mediterráneas tradicionales que vuelven a estar de moda.

9. Describa el proyecto más desafiante en un rol similar. ¿Cuáles fueron algunos desafíos técnicos?

Como agente de bienes raíces profesional con personal calificado y competente, tengo la suerte de no tener demasiadas complicaciones cuando se trata de transacciones de propiedades, sin embargo, uno de los momentos más difíciles fue cuando estaba aprendiendo la mejor manera de hacer el trabajo por mi cuenta. persona, en lugar de depender de colegas más experimentados.

La presión para no cometer errores es constante y en los primeros días de la venta de propiedades como carrera, fue sin duda un desafío recordar toda la terminología y las leyes.

 Tyler Verdin & Dean Williams.

10. ¿Cómo abordaría un sistema heredado?

Hay muchas iteraciones diferentes de la frase ‘sistema heredado’, por lo que sin conocer el concepto detrás de la pregunta, esta es una respuesta complicada. En términos de tecnología antigua, creo que la era digital está realmente aquí, con el Metaverso y las propiedades digitales que se construyen, compran y venden. Si el significado es un sistema que todos quieren arreglar o eliminar, creo que España siempre está un poco atrasada cuando se trata de avances y creo que introducir un sistema de licencias para
agentes inmobiliarios es una buena manera de arreglar la industria. particularmente en la Costa de Sol. Sin embargo, creo que esto no sucederá.

11. Cuéntanos sobre ti. ¿Qué te emociona de la tecnología aplicada a la construcción, paisajismos, nuevos materiales, etc.?

Soy un gran fanático de la automatización, por lo que los sistemas domóticos siempre son algo que busco en las propiedades. ¡La IA nos ahorra tanto tiempo en el transcurso de una semana que podría hacer otro día completo de trabajo! También la implementación de jardines verticales y paredes vivas son muy comunes para nosotros en los hogares modernos y siempre siento que agregan algo especial a una propiedad.

12. Con el trepidante ritmo de trabajo que supone la dirección de Verdin Property. ¿cómo desconectas? ¿Tienes algún secreto para mantenerte en forma, Golf, Polo, Padel, Yoga / Meditación, etc..?

No dispongo de mucho tiempo ya que mostrar propiedades, negociaciones y trámites ocupa mucho tiempo, pero me encanta pasear a mis dos perros o salir a un buen restaurante, tal vez en Puente Romano o en el casco antiguo de Marbella. Afortunadamente se me da muy bien desconectar al final del día.

 

La Gratitud, una mansión excepcional en Marbella, la máxima unificación de arte, arquitectura e ingeniería bajo un mismo techo.

La finca más exquisitamente concebida con impresionantes y despejadas vistas panorámicas hacia el mar Mediterráneo y el espectacular telón de fondo de la cordillera de Sierra Blanca, construida sobre una amplia parcela de 8.799m2 y una impresionante construcción de 2.001m2. Esta auténtica propiedad española se encuentra en una de las zonas más solicitadas de la Milla de Oro y ha sido diseñada con acabados a medida en todas partes.

Diseñado por la respetada diseñadora de interiores española Luisa Olazábal, la propiedad promueve un estilo ecléctico y atemporal, cada rincón de la premisa está cuidadosamente curado.

Camas: 16 | Baños: 21 | Construidos: 2001M² | Terraza: 742M² | Terreno: 8799M²

 

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ExecuJet celebrates FBO success and heads for Avalon 2023

ExecuJet celebrates FBO success and heads for Avalon 2023

ExecuJet celebrates FBO success and heads for Avalon 2023

Australia: ExecuJet, part of the Luxaviation Group, is celebrating fixed-base operation (FBO) upgrades in the Asia-Pacific (APAC) region as the company heads to the Avalon 2023 Australian International Airshow.

ExecuJet and Luxaviation Group will be attending the event which runs from February 28-March 5 2023, discussing plans and highlighting their latest achievements in the APAC region.

Darren McGoldrick, Luxaviation Asia Pacific, Vice President, says: “One topic will be the continuing improvements and expansion of our FBO network.”

“We’re celebrating record movement numbers in 2022 at our ExecuJet bases in Sydney and Melbourne in Australia and Auckland in New Zealand. We only bought the Air Center One base at Auckland International Airport in January 2022, so we’re naturally thrilled with how well that FBO has performed in our first year of ownership. The team there has done a fantastic job in delivering such a high level of service and managing client communications as we integrate the FBO into our brand.”

Patrick Hansen, CEO, Luxaviation Group,adds: “As the post-pandemic recovery continues, our business and leisure traffic across the APAC region is increasing not only domestically but also internationally. In fact, our movement numbers are rising even above pre-COVID levels.”

“And we’re also still celebrating our two Australian FBOs gaining the International Standard for Business Aircraft Handling [IS-BAH] Stage Three accreditation in 2022.”

“ExecuJet Sydney and Melbourne were not only the first FBOs in Australia or New Zealand to secure IS-BAH Stage Three accreditation but also the first FBOs in our global network to achieve this status.”

“IS-BAH Stage Three accreditation verifies our safety management activities are fully integrated into our business and we are sustaining a positive safety culture.”

“We believe in the best, in service and safety, at Luxaviation Group and ExecuJet. Our commitment to IS-BAH is critical in delivering a consistently high level of service to our clients globally. We have been recognised for our high service standards in the latest AIN Survey results which ranked ExecuJet Sydney the number one FBO in Asia Pacific and in the Top Three globally outside of the US.”

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Patrick Hansen Group Chief Executive Officer – Luxaviation

Patrick Hansen

Group Chief Executive Officer

Patrick Hansen was born in Luxembourg. He holds a Commercial Engineering degree from ICHEC, Brussels and an MBA Finance degree from McGill University, Montreal. He started his career in finance and banking in London and Moscow and successfully created several companies, one of which was sold to Nasdaq-quoted Company (MMW) and another one to a company listed on the Australian Stock Exchange (REA).

In 2007, he co-founded Edison Capital Partners S.A., an asset management company specialising in shipping, aviation and industrial participations. He founded Luxaviation Luxembourg in 2008 and became its Chief Executive Officer.

Luxaviation Group

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