Lucid Announces New Lucid Air Grand Touring Performance Model with 1,050 Horsepower

Lucid Announces New Lucid Air Grand Touring Performance Model with 1,050 Horsepower

  • Lucid Air Grand Touring customer deliveries already in progress; deliveries of new Grand Touring Performance model begin June 2022
  • New Lucid Air Grand Touring Performance delivers 1,050 horsepower, accelerates from 0-60 mph in 2.6 seconds
  • Lucid Air Grand Touring rated at 819 horsepower, surpassing an earlier estimate of 800, accelerates from 0-60 mph in 3.0 seconds
  • With an EPA-estimated range of up to 516 miles – or 4.6 miles of driving range per kilowatt hour – Lucid Air Grand Touring leads the entire EV industry in efficiency

NEWARK, CA — 2022  Lucid Group, Inc. (NASDAQ: LCID), setting new standards with the longest-range, fastest-charging electric car on the market, announced today that it has begun customer deliveries of Lucid Air Grand Touring and that it will introduce a new version of Lucid Air, the Lucid Air Grand Touring Performance.

Introducing the Lucid Air Grand Touring Performance
The Lucid Air Grand Touring will soon be joined by an exciting new version of the Air: the Lucid Air Grand Touring Performance. With 1,050 horsepower, the dual-motor Lucid Air Grand Touring Performance is the most powerful electric vehicle currently available in North America – and with an EPA-estimated driving range of 446 miles, still more than any other brands’ electric vehicles, it doesn’t compromise. Two of Lucid’s proprietary electric motors – one at each axle – propel the Air Grand Touring Performance from 0 to 60 miles per hour in just 2.6 seconds. It will have an MSRP of $179,000 and customer deliveries in the U.S. are slated to begin in June 2022. In Canada, the Air Grand Touring Performance will be priced at $242,000 CAD (before taxes), with deliveries beginning in August 2022.

“Lucid Air Grand Touring Performance answers the strong demand we continue to see for higher-performance versions of the Lucid Air,” said Peter Rawlinson, CEO and CTO, Lucid Group. “The remarkable speed with which we are able to conceive and bring this model to market is possible only because of Lucid’s high degree of vertical integration and in-house production of our proprietary EV powertrain and battery pack technology.

Customer Deliveries Have Already Commenced for Grand Touring
The retail launch of the Lucid Air Grand Touring model range signifies a major milestone in Lucid’s growth, as it is the first production series to be introduced following the sold-out Lucid Air Dream Edition, limited to 520 units.

“Lucid Air Grand Touring epitomizes the promise of the Lucid brand – a triumvirate of industry-leading range and efficiency, stellar driving dynamics, and luxurious interior space,” said Peter Rawlinson, CEO and CTO, Lucid Group. “This unparalleled fusion of attributes is the product of Lucid’s groundbreaking in-house technology, exemplified by our miniaturized drive units with unrivaled power density and race-proven 900V+ battery and power architecture.”

Features
Both the Air Grand Touring and the Air Grand Touring Performance are fully equipped to deliver a world-class experience for drivers and passengers.

Standard equipment for both models includes:

  • Glass Canopy spanning windshield to roof
  • Elegant and intuitive Lucid UX with 34-inch floating Glass Cockpit and 5K resolution
  • Extensive over-the-air software update capability
  • DreamDrive Pro, Lucid’s advanced driver assistance system, with 30+ features and future-ready hardware including the first automotive LIDAR in North America
  • 21-speaker Surreal Sound immersive audio system with Dolby Atmos compatibility
  • Intelligent Micro Lens Array LED Headlights, a solid-state system developed in-house by Lucid
  • Heated and ventilated front seats with massage
  • Soft-close doors, power opening/closing trunk and frunk
  • Ultra-fast 900V+ charging system, enabling users to add up to 300 miles in 21 minutes at a 350 kW DC fast charger, as demonstrated in recent independent media tests

Exterior Colors and Wheels
The Air Grand Touring and Grand Touring Performance are offered in a palette of carefully curated exterior colors: Stellar White, Infinite Black, Cosmos Silver, Quantum Grey, and Zenith Red.

Both Grand Touring versions come standard with 21-inch wheels and Pirelli tires specially developed for Lucid. The Grand Touring Performance features a new wheel design for Lucid, a 21-inch Aero Sport wheel. The Air Grand Touring is also available with 19-inch Aero range wheels with all-season tires.

Interior Themes Inspired by California
The Air Grand Touring and Air Grand Touring Performance are available with four interior themes, each evoking a sense of place in Lucid’s design home in California:

Santa Cruz
Taking cues from the solar noon sunshine in Santa Cruz, this beautiful contrast of light and dark features Nappa Full-Grain Leather in Lucid Black and Ceramic with North American Walnut trim and Alcantara inserts.

Tahoe
Drawing on the dramatic hues of gold and orange as the sun sets behind the lake and mountains of Tahoe, this interior features Nappa Full-Grain and Premium Natural Grain Leather in Lucid Black and Saddle with Carbon Oak Trim.

Mojave
Inspired by the rich backdrop of the dark desert night, Mojave features Nappa full-grain and premium natural grain leather in Lucid Black and Graphite with Carbon Oak trim.

Mojave PurLuxe (Later availability)
PurLuxe leather alternative in Lucid Black and Graphite with Carbon Oak trim and Alcantara inserts.

About Lucid Group 
Lucid’s mission is to inspire the adoption of sustainable energy by creating advanced technologies and the most captivating luxury electric vehicles centered around the human experience. The company’s first car, Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design that features luxurious full-size interior space in a mid-size exterior footprint. Underpinned by race-proven battery technology and proprietary powertrains developed entirely in-house, Lucid Air was named the 2022 MotorTrend Car of the Year®. Customer deliveries of Lucid Air, which is produced at Lucid’s new factory in Casa Grande, Arizona, are underway.

Sp80 unveils final boat design in pursuit of the world Sailing Speed Record

• SP80 is ready to show the world the final design, which is set to reach 80 knots (150km/h) powered by the wind.
• Under construction since the summer of 2021, this futuristic 10 by 7 meter boat will feature two pilots.
• The “sea rocket” will be launched at the end of the year, with the first record attempts planned for thesummer of 2023.
• Already sponsored by the Swiss watchmaking brand Richard Mille, SP80 is launching a campaign to identify a final group of sponsors.

From concept to reality Established in 2018, SP80 has been coordinating the critical stage of the boat production over the last 6 months. This spaceship-like sailboat has been designed to reach 80 knots (150km/h), shattering the world sailing speed record. Limited by confidentiality requirements, the Swiss company has so far only shown a the concept that allows viewers to understand the boat’s operating principles, without revealing any definitive design elements.

Today, the construction has advanced to the stage where the team feels ready to reveal the final design. While the principles remain the same – an extraordinary sailboat towed by a kite – the boat will be bigger than the initial concept (i.e. 10m long and 7m wide). With a sleeker shape and stretched, aggressive lines, other elements have also been refined to increase the stability of the structure; a key point in the record-breaking strategy defended by SP80. The young Swiss company is on its way to redefine the architectural codes of the sailing world.

A cockpit with room for two Freshly finished by the renowned shipyard Persico Marine, the main hull will arrive in April to SP80’s premises in Renens (Switzerland). This first part reveals a crucial element of the cockpit: it can take two pilots on board. One will pilot the kite while the other will steer the boat. “Very early in our development phase, it was clear that being alone on board was not an option to accelerate safely up to 80 knots.” – says Benoît Gaudiot, co-founder and pilot. “At 150 km/h, it is essential to be focused on one task!We will thus have a pilot steering the kite, while a co-pilot will ensure the boat’s trajectory. However, at low speeds, that is around 30 knots, the boat can be sailed solo, which will allow us to welcome passengers onboard to experience something extraordinary !” At 80 knots, it is critical to ensure maximum safety for the pilots. The cockpit has been designed to withstand accelerations of up to 50G! It has also been reinforced with Kevlar® to protect its occupants from possible carbon shards in the event of a crash. As a boat sailing at 150km/h on water is equivalent to a Formula 1 on land, the drivers will be equipped accordingly: bucket seats, 6 point-harnesses and helmets. In case of emergency, they will also have oxygen masks at their disposal, something that has never been seen before in the sailing world!
Calendar and next steps While the shipyard continues the construction of the beam and floats, the SP80 team will take over the main hull and integrate all the mechanical systems. The final assembly of the boat is scheduled for next autumn with an official launch before the end of 2022. After a few months of optimisation and testing, the first record attempts will take place in summer 2023 in the south of France.

Guided by strong values, the company has already secured several notable partnerships. The team is currently beginning its final partnership search campaign. Investigations are focused on Swiss brands, with the goal to create collaborations that go beyond sponsorship agreements.

“Thanks to our current partners, we have been able to realise this revolutionary boat with a launch date later this autumn.” – says Mayeul van den Broek, co-founder and project manager.
“2023 will be a decisive year, with the final preparations to break the 80 knots record and make sailing history. We are currently looking for the last financial and technical partnerships to take the adventure to the finish line. The whole team is so proud to see this concept becoming a reality and we can’t wait to finally unveil and test our final design on the water! ”

The GV70, the X Concept, the Genesis EV Home Charger and the Genesis Wireless EV Charging System

GENESIS HONORED AT 2021 GOOD DESIGN AWARD

SEOUL, KOREA, 2022 — Genesis announced Tuesday that four of its creations had gained recognition at the 2021 Good Design Awards, further proof of the brand’s outstanding leadership in the world design scene. The GV70, the X Concept, the Genesis EV Home Charger and the Genesis Wireless EV Charging System all took away honors in the transportation category.

The Good Design Awards, presented annually by the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press, have acknowledged the brand’s design competitiveness for the seventh consecutive year. Genesis also won Good Design awards in 2015 for the G90, in 2016 for the Vision G Concept, in 2017 for the G80 Sport and GV80 Concept, in 2018 for the G70 and Essentia Concept, and in 2019 for the G90 and Mint Concept. In 2020, accolades went to the G80, the GV80, and the Copper Design theme used in the Genesis infotainment system.

The GV70 is an SUV inspired by the Genesis design philosophy of “Athletic Elegance.” The Parabolic Line that begins at the top of the Quad Lamps and runs deftly along the side of the SUV creates a dramatic contrast with the muscular rear fenders. The sleek coupé-like roofline and the chrome line that slopes toward the C-pillar help give the vehicle a distinctive appearance that is both sporty and powerful.

At the rear, super-slim Quad Lamps form the Two Lines that the brand is known for. With all its functional elements built into the bumper, the SUV achieves a clean, uncluttered look. The rear also features subtle details such as a G-Matrix pattern on the bumper.

The GV70’s interior exhibits a design philosophy called “the Beauty of White Space,” which seeks to maximize passengers’ comfort and convenience.

The Genesis X Concept is an electric version of the Gran Turismo concept car. It uses Genesis’ core design element, the Two Lines, to present a vision for the future of electric vehicle design. The Two Lines design can be seen throughout the car’s interior and exterior, even the electric charging port.

The front of the Genesis X Concept is low and wide. It harmonizes with the Crest Grille, the Two-Line headlights and the double-layered bumpers. The Two-Line Quad Lamps exemplify the best of the brand’s leading design and technology.

The side follows the traditional Gran Turismo model design with a long hood and a short rear, and the Two-Line lamps leading to the headlamps and taillights are impressive. The Parabolic Line that runs along the side creates a dynamic, elegant impression with the voluminous fender. The oval wedge at the rear of the car exudes sleek simplicity.

The interior features a cockpit-inspired design, which means the operating systems and displays surround the driver. The Beauty of White Space is evident here as well.

The Genesis X Concept also demonstrates sustainable luxury by incorporating upcycled leather scraps from the vehicle production process into the seat belts, steering wheel and airbag covers.

“We are greatly honored to be recognized by the Good Design Awards for these very important vehicles and innovations,” said SangYup Lee, executive vice president and head of the Genesis Global Design Center. “This honor speaks to the outstanding work of our design dream team, who put their passion and their hearts into this project, and also our R&D center engineers. They made this achievement together. It also reflects the competitiveness of the Genesis Two Lines design identity in the global marketplace.”

Meanwhile, the Genesis Wireless EV Charging System and the Genesis EV Home Charger were recognized for their human-centered design. The Genesis Wireless EV Charging System offers a seamless experience with an app that provides real-time information about charging status and more. The Genesis EV Home Charger reflects the brand’s signature look while delivering unparalleled convenience. By adding a reel so the cable can be rewound smoothly, Genesis has made the device safer than others on the market. Functional design features such as the canopy, the adjustable stand to suit drivers of different heights, and RFID authentication make it stand out further.

Since their inception in 1950, the Good Design Awards have recognized excellence in design throughout the world. Their aim is to raise awareness about contemporary design — to honor innovators in design and manufacturing, as well as their products.

THE GEN2

INTRODUCING ONE OF THE MOST EXCITING ELECTRIC VEHICLES TO DATE.

The Overland-E Gen2 is a ground up designed, electric all terrain vehicle. With practical capability at the forefront of its design, the Gen2 offers a completely new driving experience.

750 MILE RANGE

MINIMUM

With recent advancements in battery technology we are able to have at least a range of have 750 miles.

https://www.overland-e.com/

SIDE BINS

WINCH

ROOF CARRYING SYSTEM

An integrated roof storage system that enables equipment to be strapped to the roof and boot with total ease. Maximising space.

EXPLORER

URBAN

EXPLORER

AN INTERIOR FOR THE EXTREME

Practical, durable and completely waterproof.
The explorer’s interior is not just a practical and comfortable experience for those long journeys, but features an interior that you can jet wash at the end of your adventure.

www.overland-e.com

The storage champ – Audi A6 Avant e-tron concept

  • Audi exhibits concept for an executive class Avant with electric drive system
  • Unmistakable design for the electric age
  • Fast charging with 270 kW – 300 km (186 miles) range in just 10 minutes

Static photo,
Colour: Neptune Valley

VISION EQXX: takes electric range and efficiency to a whole new level

The road trip reinvented with a new technological model for series production

Stuttgart. Range and efficiency are set to define the electric age. Exceptional range will make electric cars suitable for every journey and accelerate their adoption. The exceptional efficiency will create a virtuous cycle of reducing battery size and weight, allowing us to go further with less. Mercedes-Benz is determined to lead the way. We already lead the real range charts with the 245 kW EQS (WLTP combined electricity consumption: 19.8-15.7 kWh/100 km; CO2 emissions: 0 g/km)[1], as shown by the recent test of Edmunds where an EQS 450+ traveled 422 miles on a single charge, 77 miles more than any other car previously tested.

The VISION EQXX displays

But Mercedes-Benz does not rest. Driven by the idea of ​​zero impact on our planet and highly responsible use of green energy, we inspire our engineers to go further. They are working hard to take range and efficiency to a whole new level. The VISION EQXX is the result of a mission we set out to break down technological barriers across the board and take energy efficiency to new heights. It demonstrates the gains that are possible by rethinking fundamentals from scratch. This includes advances in all elements of its state-of-the-art electric drivetrain, as well as the use of lightweight engineering and sustainable materials. Complete with a host of innovative and smart efficiency measures, including advanced software,

“The Mercedes-Benz VISION EQXX is how we envision the future of electric cars. Just a year and a half ago, we started this project that led to the most efficient Mercedes-Benz ever built, with an outstanding energy consumption of less than 10 kWh per 100 kilometers. It has a range of more than 1,000 kilometers[2] on a single charge using a battery that would fit even in a compact vehicle. The VISION EQXX is an advanced car in many dimensions, and it even looks impressive and futuristic. With that, he underscores where our entire company is headed: we will build the most desirable electric cars in the world.” Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG

VISION EQXX  : designed for the road trip to electromobility

There’s a reason road trips have been a cultural touchstone for at least 70 years, telling stories of the road in books, movies, and music. The road trip defines freedom, individuality, the very spirit of the automobile and of the passing world. Stick a pin in the map and drive. Be in tune with the asphalt and with the car. This drive to explore, discover and delight in the world beyond our horizon is part of what it is to be human. It is the pioneering spirit that unites the vision with the tenacity to make it happen.

The journey to electric mobility is a road trip; as exciting as it is challenging, as unknown as it is safe. The Mercedes-Benz VISION EQXX is a vehicle designed for that road trip. It responds to the progressive demands of a modern generation of customers and emotionality through innovation. As part of a far-reaching technology program, this software-defined research prototype was designed by women and men with the creativity, ingenuity and determination to deliver one of the most efficient cars on the planet, in every way. They did it using the latest digital technology, the agility of a start-up and the speed of Formula 1.

The result is a masterpiece of efficiency that, based on internal digital simulations in real traffic conditions, will be capable of exceeding 1,000 kilometers  [3]   on a single charge with exceptional energy consumption of less than 10 kWh per 100 kilometers ( efficiency of more than 6 miles per kWh).

Breaking the automotive engineering rulebook, Mercedes-Benz has built a software-driven electric car that reimagines road travel for the electric age. At the same time, it presents a highly progressive interpretation of the fundamental Mercedes-Benz principles of modern luxury and sensual purity. Instead of simply increasing battery size, the cross-functional international team focused on maximizing long-distance efficiency. They pulled out all the stops in powertrain efficiency, energy density, aerodynamics, and lightweight design.

“The technology program behind  VISION EQXXit will define and enable future Mercedes-Benz models and features,” says Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, Chief Technology Officer responsible for Development and Acquisitions. “As a halo car, the VISION EQXX firmly establishes Mercedes-Benz as the brand that combines luxury with technology in the automotive world and beyond. And the way we develop it is as revolutionary as the vehicle itself. VISION EQXX has seen the best minds from our R&D centers work together with engineers from our Formula 1 and Formula E programmes. They are proving that motorsport innovations, where powertrains are already highly electrified, have relevance. immediate for the development of road cars.

The  VISION EQXX  is an exciting, inspiring and completely realistic path to electric vehicle technology. In addition to its revolutionary energy efficiency, it offers significant answers to pressing problems. For example, sustainable materials considerably reduce the carbon footprint. Its UI/UX features a radical new one-piece display that comes to life with real-time responsive graphics and spans the full width of the vehicle. Other UI/UX elements help the car and driver work together as one, and even use technology that mimics how the human brain works. And the software-driven development process that delivered it revolutionizes the way electric cars are designed.

This car is one of the results of an ongoing program that is delivering a blueprint for the future of automotive engineering. Many of its features and developments are already being integrated into production, including the next generation of MMA: Mercedes-Benz’s modular architecture for compact and midsize cars.

The VISION EQXX shows how Mercedes-Benz envisions the future of electric cars.
The VISION EQXX is how Mercedes-Benz envisions the future of electric cars.

VISION EQXX: main points at a glance

A car with a mission: the most efficient Mercedes-Benz ever built

Efficiency means achieving more with less. The VISION EQXX is packed with efficiency improvements that push the limits with a combination of advanced technology and talented teamwork. The result will be a road-legal research prototype that offers more range with less power, more tangible luxury and comfort with less impact on nature, and more electric mobility with less waste. A host of digital tools and a software-based approach have also delivered more cars in less time.

#EnergyWizard: Overall, efficiency engineering achievements resulted in staggering energy consumption of less than 10 kWh per 100 km (efficiency of more than 6 miles per kWh)

#ElectricDrive: radical new system designed and built in-house – achieves 95% baseline efficiency from battery to wheels

#RangeBuster: 1000+ km (620+ miles)[4] on a single charge on public roads puts an end to range anxiety

#EnergyDensity: With expert engineering and Formula 1 thinking, our battery chemists squeezed the energy of the EQS into the dimensions of a compact car. The VISION EQXX battery pack packs nearly 100 kWh of energy, but is 50% less volume and 30% lighter than the EQS reference pack.

#AeroChamp: Exterior designers and aerodynamicists achieved a reference coefficient of drag of 0.17 cd[5]

#SustainableMaterials: Innovative plant-based and recycled materials eliminate waste from landfills and reduce carbon footprint

#UpliftMindset: A pioneering team of Mercedes-Benz engineers worked with the world’s fastest racing lab on High Performance Powertrains (HPP) and Mercedes-Benz Grand Prix (MGP) to design a highly efficient and compact electric drivetrain and a lightweight battery box

#BionicEngineering: Inspired by natural forms and in partnership with innovative startups, engineers used advanced digital tools to reduce weight and reduce waste by removing excess material with the help of 3D printing.

#RollingEfficiency: Ultra-low rolling resistance tires with optimized aerodynamic geometry are combined with lightweight magnesium wheels for increased range

#BrakingLightly: Lightweight brake discs made of aluminum alloy fit the VISION EQXX perfectly and help keep the weight down

#EfficiencyOnTheRoad: F1’s lightweight subframe electric-only chassis brings racing efficiency to the road

#SolarPower: ultra-thin roof panels power the battery system for up to 25km of extra range

#HumanMachineMerge: Intuitive and intelligent user interface and user experience with guidance and assistance for efficient driving brings harmony even closer to the electric age

#SensualPurity: EV’s fully focused exterior/interior design ethic underscores role as a halo car for the all-electric future. Mercedes-Benz will make the most desirable cars

#FastTechProg: From a clean sheet to being on the road in just 18 months. The VISION EQXX is part of a technology program that can bring innovative technologies to series production faster than ever.

#Transformation: VISION EQXX demonstrates the transformation of Mercedes-Benz into an all-electric, software-driven company

#SoftwareDriven: Software-based approach key to success in achieving efficiency goals and a rapid development process, including an innovative battery management system.

#GlobalResponsibleLeadership: VISION EQXX accelerates Mercedes-Benz’s goal to “Lead in Electricity” and set benchmarks in sustainable mobility.

The VISION EQXX shows how Mercedes-Benz envisions the future of electric cars.
The VISION EQXX is how Mercedes-Benz envisions the future of electric cars.

VISION EQXX: key technical data at a glance[6]

Battery energy content, usable kWh <100
max. system voltage volts >900
Energy consumption kWh/100 km (miles/kWh) <10(>6)
dc value 0.17 [7]
max. power output kilowatts ~150
distance between axis cm 280
gross vehicle weight kg ~1,750

Efficiency is the new currency

In essence, efficiency means achieving more with less. This is nothing new: Mercedes-Benz has always strived for efficiency in its vehicles, making massive technological advances over the decades. These have benefited consumers through consistent improvements in fuel economy, comfort and convenience. However, the imperatives of electric mobility and sustainability have changed the framework for efficiency.

The most familiar expression of automotive efficiency is that of fuel consumption or fuel economy. This is expressed in different ways depending on where you are in the world (for example, liters per 100 kilometers, miles per gallon, or kilometers per liter). Regardless of convention, they all relate units of fuel (energy) to units of distance. Electric mobility is no different in that regard.

By making efficiency the new currency, Mercedes-Benz has created a common denominator to quantify technological development across the board, beyond fuel efficiency. As well as meaning more range with less power, it also means more tangible luxury and comfort with less impact on nature and more electric mobility with less waste.

The VISION EQXX proves that all of this is within easy reach in a real-world vehicle that pushes limits on every front. It gives Mercedes-Benz customers a clear view of what premium efficiency for the electric and digital age looks and feels like. Beautiful design and intuitive operation enhanced by advanced digital technologies deliver sustainable long-distance electric mobility that has Mercedes-Benz written all over it.

“The suffix XX augments the Mercedes-Benz brand with the X-factor of electric mobility that thinks beyond limitations and an agile collaborative development approach from the X division,” explains Markus Schäfer, continuing: “This enhances the breadth and depth of development. skills within Mercedes-Benz AG with highly advanced digital tools, as well as industry-leading expertise from a wide range of partner companies, start-ups and institutions around the world.”

From its innovative powertrain to its lightweight “bionic” structure, and from its ingenious thermal management to its serenely slick exterior, efficiency engineering in every detail adds to the VISION EQXX’s remarkable power consumption and true range.

“Electric cooking sounds easy, but it is a complex technical challenge. The easiest way is to put a larger battery in the car. However, this leads to diminishing returns due to size and weight. This is definitely not the smartest route and it’s also not the best use of scarce resources. With VISION EQXX, we present the results of an extraordinary challenge: we take efficiency to a whole new level. And we explore new ways to increase the range of an electric car.” Joerg Bartels, Vice President of Vehicle Engineering and General Vehicle Functions.

This remarkable project went from white paper to full vehicle in just 18 months. He attracted talent not only from Stuttgart, but also from Formula 1 and from a diverse range of start-ups, partners and institutions from around the world in a cross-functional and multi-disciplinary team. Facing each other, they applied the latest technologies and ideas to develop advanced, high-efficiency solutions with real potential for the near future.

The VISION EQXX shows how Mercedes-Benz envisions the future of electric cars.
The VISION EQXX is how Mercedes-Benz envisions the future of electric cars.

Pioneer transmission for the electric age: don’t waste, don’t want

On any road trip, it’s the car that does the work, soaking up the miles and letting the driver and passengers experience the journey. In the long-distance mindset that makes the VISION EQXX so special, efficiency is king.

Producing around 150kW, the super-efficient electric drivetrain (encompassing everything from the battery to the electric drive unit to the wheels) in the VISION EQXX provides the power and toughness to sustain this exceptional long-distance runner. distance. More than a composition of individual parts, it is an engineering work of art in its own right. Tasked with a very clear and specific set of goals, the team set out to create an electric powertrain with a world-leading combination of efficiency, energy density and lightweight engineering. So let’s add a figure here: 95% efficiency. That means up to 95% of the battery’s energy ends up in the wheels, pure and simple.

The Formula 1 experts at Mercedes-AMG High Performance Powertrains (HPP) in Brixworth, UK know a thing or two about how to harness every kilojoule of energy. In close collaboration, Mercedes-Benz R&D worked hand-in-hand with them to redesign the powertrain and reduce system losses.

“One of the best ways to improve efficiency is to reduce losses,” explains Eva Greiner, chief engineer of the electric drive system at Mercedes-Benz. “We work on every part of the system to reduce energy consumption and losses through system design, material selection, lubrication and heat management. And our fantastic simulation tools helped us quickly figure out what works and what doesn’t.”

The electric drive unit of the VISION EQXX is a dedicated unit consisting of the electric motor, transmission and power electronics with a new generation of silicon carbide. The power electronics unit is based on that of the upcoming Mercedes-AMG Project ONE hypercar.

Mercedes-Benz VISION EQXX
, interior Mercedes-Benz VISION EQXX, interior

The best in battery development in collaboration with HPP

Instead of simply increasing the size of the battery, Mercedes-Benz and the HPP team developed an entirely new battery pack for the VISION EQXX, achieving a remarkable energy density of close to 400 Wh/l. This benchmark figure is what made it possible to fit a battery pack with just under 100 kWh of usable energy into the compact dimensions of the VISION EQXX.

“In effect, we matched the power of the EQS to the vehicle dimensions of a compact car,” says Adam Allsopp, director of advanced technology at HPP. “The battery has about the same amount of power but is half the size and 30% lighter. The battery management system and power electronics have been designed with an absolute focus on loss reduction. By achieving this efficiency milestone, we learned a lot that will flow into future development programs.”

The substantial increase in energy density stems in part from significant progress in anode chemistry. Their higher silicon content and advanced composition mean they can hold much more energy than commonly used anodes. Another feature that contributed to the impressive power density is the high level of integration in the battery pack. This platform, jointly developed by Mercedes-Benz R&D and HPP, created more space for the cells and helped reduce overall weight. The separate compartment for electrical and electronic (EE) components, called the OneBox, also made more space for the cells, with added benefits for installation and removal.

Tasked with pushing the limits of technical feasibility at every level, the battery development team also decided to experiment with unusually high voltage. Increasing the voltage to over 900 volts proved to be an extremely useful research tool for power electronics development. The team was able to collect a lot of valuable data and is currently evaluating the potential benefits and implications for future series production.

Several more aspects of the battery’s design add to its exceptional efficiency. For example, its lightweight lid was jointly designed by Mercedes-AMG HPP and its chassis partners at Mercedes-Grand Prix. The lid is made from a unique and sustainable composite material derived from sugar cane waste, reinforced with carbon fibre, as used in Formula 1. The battery also features active cell balancing, which means extracting the power evenly from the cells while the car is running. conduction, in effect, giving it greater resistance. In general, the battery weighs around 495 kilograms, including the OneBox.

Taking the heat: the innovative thermal management system

Those who paid attention in physics class will know that heat is a form of energy in a new guise. It can be your enemy or your friend. The VISION EQXX has an advanced thermal management system. On the one hand, it conserves thermal energy, and on the other, it significantly reduces cooling resistance. Both contribute to maximum efficiency.

How? Mercedes-Benz’s “cooling on demand” concept has been further developed for the VISION EQXX not only for optimal cooling depending on prevailing circumstances. The exceptional efficiency of the electric drive unit means it generates only minimal waste heat. This helped keep the thermal management system extremely small and light. The carefully designed interplay of airfoil shutters, coolant valves and water pumps ensures that the electric drive unit, comprising power electronics, electric motor and transmission, maintains the most cost-efficient temperature balance. minimum energy. Technically,

The cooling plate is installed in the floor of the vehicle, allowing you to take advantage of the air that flows along the bottom of the VISION EQXX. This is the most aerodynamically efficient way of keeping the electric drive unit cool under normal conditions, allowing the vehicle to gain around 20 kilometers of range in the most aerodynamic mode.

Only when it is hot or the driving style is “lively”, the cooling system increases a little. Normally closed louvers at the front of the VISION EQXX open when things get hot, sending additional cooling air through a system of air guides. The inlets for these air guides are cleverly located along the highest pressure area of ​​the front bumper. Rather, the outlets are in low-pressure zones along the top of the hood.

The beauty of this “cooling on demand” approach is that when the shutters are open, it adds just seven points (0.007) to the drag coefficient. If cooling is required when the vehicle is stationary, a backup cooling fan is activated (thermal efficiency mode).

Mercedes-Benz VISION EQXX
, interior Mercedes-Benz VISION EQXX, interior

Keeping the heat: a heat pump makes the most of ambient and waste heat

The VISION EQXX’s innovative heat pump absorbs heat generated by the drivetrain and outside ambient air to keep the cabin cozy. Its impressive efficiency is a huge boost for battery life in the coldest parts of the world.

This multi-source heat pump recovers waste heat from the powertrain and has an external heat exchanger that extracts heat from the ambient air. Not available on earlier Mercedes-Benz heat pumps, this feature increases the operating temperature range. This is especially useful for quickly heating up the cabin and is very effective at lower temperatures. And to squeeze out every last calorie of heat, it even uses “evaporator enthalpy” when dehumidifying humid room air. Enthalpy is the latent energy released as heat when water vapor in the air changes state from gas to water.

Let the sun in: more range thanks to solar energy

The sun is the original source of all energy on Earth, but it can take a very crooked path. So it made perfect sense for Mercedes-Benz development engineers to cut out the “middle man” and go straight to the big boiler in the sky for a little extra oomph.

The electrical system that powers many of the VISION EQXX’s accessories draws additional power from 117 solar cells on the roof. It was developed in collaboration with the Fraunhofer Institute for Solar Energy Systems ISE, the largest solar energy research institute in Europe. The net result of reducing power consumption on the high voltage system is an increase in range. In a single day and under ideal conditions, this can add up to 25 km of range on long-distance trips.

Solar energy is stored in a lightweight lithium iron phosphate battery, which powers a climate fan, lights, infotainment system and other accessories. Mercedes-Benz and its partners are working to use solar energy to charge the high-voltage system as well.

Design and aerodynamics: a master class in conflict resolution

Over long distances on the open road, one of the biggest obstacles to efficiency is staring us in the face, but we can’t see it. The air may be fresh and inviting, but it wants to hold us in its hands. Aerodynamic drag can have a big impact on range. On a regular long-distance trip, a typical electric vehicle devotes almost two-thirds of its battery capacity to making its way through the air, which is why the VISON EQXX has an ultra-slick and slippery coefficient of drag of 0.17[8] .

However, the disciplines of aerodynamics and design often have opposing interests, as Gorden Wagener, Head of Design at Daimler AG and Mercedes-Benz AG, explains: „The VISION EQXX is a vision of the future that embodies the desire for the next mercedes level of luxury As designers, we always think in terms of technology and aesthetics. The aerodynamics of the VISION EQXX embodies this fusion of technology and aesthetics for us as designers. In line with our philosophy of Sensual Purity, we create spectacular proportions that combine beauty with efficiency. The resulting body flow offers revolutionary aerodynamics. The fact that the end result is as beautiful as it is demonstrates the skill of our design team working closely with aerodynamics experts.”

The Mercedes-Benz team has a long tradition of working closely together to achieve striking design with class-leading aerodynamics, from the W 125[9] in 1937 and the 540K Streamliner of 1938 to the Concept C111[10] from the 1970s to the current RCT. Another excellent example is the IAA Concept from 2015[11], which provided significant inspiration for the VISION EQXX. It was, for example, the first Mercedes-Benz vehicle to make extensive use of active aerodynamic features to achieve notable improvements in drag coefficient combined with the distinctively elegant lines of Mercedes-Benz design.

A great deal of work went into integrating the painstaking passive and active aerodynamic features into the external shape of the VISION EQXX. The remarkable result was achieved in an impressively short time. The interdisciplinary team used advanced digital modeling techniques to arrive at a compromise that reduces drag while retaining the sensuous purity of the Mercedes-Benz design language and the practicalities of a road car.

“Usually it takes about a year to finalize the form,” says Mercedes-Benz aerodynamics chief Teddy Woll. “We had less than half of that for VISION EQXX. Lean and agile processes and mature digital tools make collaborative work much easier, with faster decision-making and more agile engagements. We also needed fewer models and less time in the wind tunnel.”

Despite the practical challenges and compressed time scale, the success of the collaboration is clearly evident in the sophistication and balance of the exterior design. The surfaces of the VISION EQXX run smoothly from the front, developing powerful yet sensuous shoulders above the rear wheel arches. This natural flow is concluded with a clearly defined, aerodynamically effective tear-off edge, accentuated by gloss black trim, highlighted by the taillight clusters.

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Painted in a striking silver Mercedes-Benz Alubeam look, the body of the VISION EQXX cradles the smooth greenhouse dome as it flows gracefully like a drop of water to the rear. The retractable rear diffuser is a powerful example of the collaboration between design, aerodynamics and engineering: it deploys only at higher speeds when the air becomes a considerably tougher opponent. When retracted, it fits seamlessly into the bodywork, retaining the balance, proportions and lightweight aesthetics of the rear.

However, it presented a significant engineering challenge. Standing face to face with the laws of physics, the development engineers working on it had to ensure that this seemingly simple mechanism met a number of requirements. In addition to operating in all conditions, it also had to weigh next to nothing and retract instantly in the event of a rear-end collision.

The VISION EQXX has a number of less visually obvious but equally important active and passive aerodynamic details, such as its small frontal area. In fact, it is less than that of the current CLA or even that of smart vehicles. And how many would notice that the rear track is 50 millimeters shorter than the front? Another is the air curtain/air vent in the front bumper. This clever design combines with the wheel covers to eliminate almost every last murmur of aerodynamic separation from the front wheels. And while all that’s going on, the airways even guide additional cooling air over the hood, opening the cooling louvers if necessary.

Despite its small frontal area, the front end of the VISION EQXX packs a big design punch. A band of light above the gloss black grille with rose gold accents flows effortlessly into the fuel-efficient headlamps, reminiscent of those on the EQS. Each headlight consists of two star-shaped elements, the larger housing the low beam and low beam assemblies behind a bright central lens. This arrangement, along with the 2D star pattern on the front bumper, provides a preview of the front-end design details that will be featured on future Mercedes-Benz models.

Mercedes-Benz VISION EQXX, Design, Skizze, Interieur
Mercedes-Benz VISION EQXX, design sketch interior

Efficient wheels and tires – optimized for rolling resistance and aerodynamics

In all cars, it is the tires that form the most important interface with the road. For the VISION EQXX, Mercedes-Benz engineers worked in cooperation with Bridgestone. Together, they harnessed Bridgestone’s Turanza Eco tire combined with lightweight, environmentally friendly ENLITEN and ologic technology that enables ultra-low rolling resistance.

The tire design also features aerodynamically optimized sidewalls to match the casings mounted on the lightweight 20-inch forged magnesium wheels. The semi-transparent, twin-spoke design of these covers meets all aerodynamic requirements while preserving the view of the rose gold accents that adorn the wheels.

The beautiful simplicity of light interior design

Marking the launch of a new super purist design style, VISION EQXX represents a new expression of efficiency in interior design. Moving away from the conventional design approach, the interior design focuses on a few modules and the beautiful simplicity of lightweight design. This is expressed through the absence of complex shapes and the integration of light structures into the interior aesthetics in a totally organic way, making traditional trim elements superfluous.

From mushrooms to vegan silk, nature’s influence continues as we step into the VISION EQXX. The light luxury feel of the interior comes from the extensive use of lightweight, sustainable materials and organically inspired design details. The basic principle is maximum comfort and style with minimum weight, and absolutely no products derived from animals.

The interior features a host of innovative materials sourced from startups around the world. For example, the door handles are made from AMsilk’s Biosteel® fiber. This vegan-certified, biotech-based, high-strength silk-like fabric comes from the inventor of bio-manufactured (nature-identical) fiber. Combining groundbreaking science with true environmental integrity, its use here marks an automotive industry first.

Another sustainable material that adorns the interior of the VISION EQXX is MyloTM, a verified vegan leather alternative made from mycelium, which is the underground root-like structure of fungi. It is certified biobased, meaning it is made predominantly from renewable ingredients found in nature. This entirely new category of material created by the power of biotechnology is designed to be less harmful to the environment and is used for the seat cushion details on the VISION EQXX.

The animal-free leather alternative called Deserttex® is a sustainable cactus-based biomaterial made from powdered cactus fibers combined with a sustainable bio-based polyurethane matrix. In this combination, the leather alternative has an exceptionally supple finish that is extremely soft to the touch. Future versions have a higher cactus content, giving this material the potential to halve the ecological footprint associated with conventional artificial leathers.

On the floor, the VISION EQXX carpets are made from 100% bamboo fiber. As well as being renewable and fast growing, this natural raw material offers an extremely luxurious look and feel. Mercedes-Benz chose these sustainable, innovative, high-performance materials because they and others like them have the potential to replace all kinds of petroleum and animal products currently used in automotive applications. Together, they show a way forward for luxury design that conserves resources and is in balance with nature.

Elsewhere, the VISION EQXX makes extensive use of recycled waste materials, such as recycled PET bottles used in a shiny fabric to enhance the floor area and door trim. Higher up in the interior, the designers used DINAMICA® made from 38% recycled PET to create a wrap-around effect that joins the top edge of the one-piece screen with the doors and headliner. The interior also features UBQ material, a sustainable plastic substitute made from household waste and municipal landfills.

“Working with these innovative and sustainable materials to design the interior of the VISION EQXX was a hugely liberating and exciting experience,” says Gorden Wagener. “They open up entirely new avenues of creativity, and the visual and tactile finishes are exquisite. The luxurious feel of the interior through the use of ambient lighting as well as silver, rose gold and gloss black accents is a very progressive interpretation of modern luxury for the all-electric age.”

The VISION EQXX UI/UX shows the potential of game engine-based interfaces, with outstanding graphics and highly responsive design.
The UI/UX in VISION EQXX showcases the potential of game engine-driven interfaces, with never-before-seen graphics and highly responsive design.

Body in white: smart, efficient and sustainable through bionic engineering and advanced materials

When it comes to light engineering, the best thing on Earth is Mother Nature. No one else comes close. Over millions of years, it has perfected the best examples of highly efficient long-distance travelers, from the monarch butterfly to the arctic tern.

With a considerably shorter timescale for the VISION EQXX, Mercedes-Benz engineers drew inspiration from their creations and enlisted some lateral-thinking outside experts to help. The result is a weight efficient design derived from engineering excellence coupled with a sustainable mix of trash and tinsel.

This clever use of nature-inspired advanced sustainable materials and methods is called bionic engineering and was facilitated by a digital process called bionic mesh design. Mercedes-Benz has a long history of applying bionic engineering techniques dating back to its 2005 “bionic car” concept study.

BIONEQXXTM Foundry

Currently Mercedes-Benz’s largest aluminum structural casting, BIONEQXX is the main structural component at the rear of the VISION EQXX: the rear floor. It was developed in-house by Mercedes-Benz using fully digital techniques and a software approach that is absolutely unique within the automotive sector. The result is optimal functionality packed within the compact dimensions of the available space. Furthermore, the team created this impressive and manufacturable casting in just four months.

Taking organic forms as a reference, the development engineers sought to use material only where it was necessary for the structural function, that is, where loads are exerted. According to the laws of nature, where there is no charge there is no need for material.

The most important of the structural criteria is the need for very high stiffness and excellent crash performance. The beauty of the one-part BIONEQXX casting is the ability to combine it with functional integration within a single extremely lightweight component rather than an assembly of several joined parts.

Bionic simulation with a touch of Hollywood magic

So how did they accomplish this in such a short amount of time? By applying a fully digital vertical process that provides a blueprint for the future development of production vehicles. In addition to classic optimization techniques, the team also applied a unique collaboration model that included graphics and polygonal modeling tools used in the 3D gaming industry and Hollywood animation.

Used by Mercedes-Benz engineers in the automotive context, these tools help identify stresses and load paths in a component. All of this happens digitally, before anything is cast in metal, greatly speeding up the development process and making it possible to create a bionic layer structure in twice as fast time.

The resulting one-piece casting has a spiderweb-like appearance with gaps where there is no need for structural elements. However, the rear floor of a vehicle is subjected to more than just physical loads in everyday use. It has to withstand nature’s attempts to enter the car in the form of water and dirt. To address this, Mercedes-Benz engineers once again turned to external partner UBQ Materials. The sustainable plastic substitute developed by the Israel-based startup is made from the kind of waste that normally ends up in landfills. This includes food and yard waste, as well as mixed plastics, cardboard, and even baby diapers. One kilogram of UBQ removes 1.3 kilograms of garbage from the landfill, of which about 0.3 kilogram is water.
The cooperation between Mercedes and UBQ won the Automotive Sustainability Award 2021 in the category of “best start-up”[12]. UBQ is not only suitable for prototype applications, but also offers great potential for transfer to series production in the near future.

The openings in the BIONEQXX rear floor mold were closed with patches made of UBQ produced on a 3D printer. A total of 42 UBQ heads were designed using shape optimization to achieve extremely high stiffness and good sound damping qualities. Once inserted into the BIONEQXX casting using a special bonding process, the final unit is completely sealed against the ravages of water and dirt. The resulting part indicates that this innovative engineering approach has the potential to achieve 15-20% weight savings compared to a conventionally produced component. It marks a milestone in lightweight design that meets the stringent quality requirements of Mercedes-Benz.

BIONICASTTM Damping Dome

BIONICAST is a registered trademark of Mercedes-Benz applied to structural castings designed according to the principles of nature. In addition to the BIONEQXX rear floor casting, another BIONICAST component featured on the VISION EQXX is the shock domes that accommodate the suspension components at the front of the car. Like the BIONEQXX casting, they also make a significant contribution to keeping weight to a minimum, saving around four kilograms compared to conventional pressed domes. The mount that carries the VISION EQXX’s windshield wipers and motor was also designed using bionic engineering principles. Here too,

This technology has already been transferred to Mercedes-Benz production models. For example, the chassis components of the new EQS have been modified to reduce weight while increasing stiffness.

Advanced body materials deliver advances in lightweight design, safety and sustainability

The VISION EQXX features a host of advanced materials that deliver practical functionality and safety to exacting Mercedes-Benz standards. Several of these materials are currently being used in the development of future production models.

The MS1500 ultra-high-strength martensitic steel used in the VISION EQXX marks a first for a Mercedes-Benz body-in-white application. The exceptional resistance of this material offers excellent protection to the occupants in the event of an impact, keeping the weight to a minimum.

The VISION EQXX body-in-white is one of the first Mercedes-Benz applications of low-CO2 flat steel produced from 100% scrap metal using an electric arc furnace technique. These low CO2 steel grades have only recently been introduced in Mercedes-Benz production vehicles and represent a blueprint for future models. In fact, the cooperation between Mercedes-Benz AG and Salzgitter Flachstahl GmbH won the MATERIALICA Design + Technology Gold-Award 2021[13] in the category “CO2-Efficiency”.

The doors of the VISION EQXX are made from hybrid components of CFRP and GFRP (glass and carbon fiber reinforced plastics) with aluminum reinforcements. In addition to the weight benefits, this design also strikes a careful balance of stiffness and ductility in the event of a crash. Meanwhile, a new polyamide foam reinforces the lower edge of the door and optimizes energy absorption in the event of a side impact.

Lightweight design thinking was applied throughout the VISION EQXX. On the chassis, aluminum brake discs significantly reduce mass compared to cast steel discs. As well as being completely corrosion-free, this brake system designed by Mercedes-Benz Advanced Engineering also reduces brake dust emissions by up to 90% thanks to an innovative coating. Meanwhile, new advanced fiberglass-reinforced plastic springs developed in partnership with Rheinmetall Automotive shed more weight compared to conventional coil springs.

Neuromorphic computing: a car that thinks like you

Another key efficiency feature of the VISION EQXX that follows nature’s lead is the way it thinks. It uses an innovative form of information processing called neuromorphic computing. The hardware runs so-called spiking neural networks. Information is encoded into discrete spikes and power is only consumed when a spike occurs, reducing power consumption by orders of magnitude.

Working with artificial intelligence experts at California BrainChip, Mercedes-Benz engineers developed systems based on BrainChip’s Akida hardware and software. The example in the VISION EQXX is the detection of hot words “Hey Mercedes”. Structured according to neuromorphic principles, it is five to ten times more efficient than conventional voice control.

Although neuromorphic computing is still in its infancy, systems like these will be commercially available in a few years. When applied at scale across a vehicle, they have the potential to radically reduce the energy required to run the latest AI technologies.

UI/UX in VISION EQXX: the non-judgmental travel companion

On a road trip, it’s nice to have someone with you. A road trip companion helps with navigation. They could be in charge of the music selection. Or maybe they’re clutching the travel guide, pointing out places of interest and fascinating tidbits of information along the way. They might even offer an occasional “tip” on driving style. However, it is true that this type of “help” can also be a source of friction. In the VISION EQXX, all this and more is taken care of by the car, allowing driver and passenger to relax and enjoy each other’s company.

The VISION EQXX shows us the potential of game engine driven interfaces, with graphics like never before seen and a highly responsive design. The user interface demonstrates how real-time graphics enable new digital worlds that instantly respond to the driver’s needs and bring the real world into the car.

The user interface and user experience within VISION EQXX catapults us into a highly responsive, intelligent, and software-driven future. Stunning to look at, intuitive to work with and attuned to the human mind, the first fully integrated display in a Mercedes-Benz spans 47.5 inches from A-pillar to A-pillar. With a resolution of 8K (7680 × 660 pixels), the thin and light mini-LED display acts as a portal that connects the driver and occupants to the car and the outside world. A star cloud avatar, reminiscent of our namesake Mercedes Jelinek, is the ethereal guide. Changing shape in response to the needs of the driver and taking care of the passengers, it turns the journey into a luxurious experience.

The Mercedes-Benz team worked with navigation experts NAVIS Automotive Systems, inc. (NAVIS-AMS) to develop the first real-time 3D navigation system on a screen of this size. It performs continuous zoom and scroll functions from the satellite view up to a height of 10 meters in the 3D city representation. Executed on the one-piece screen, it offers the user an astonishingly clear, precise and intuitive route guidance.

It’s also fun to talk to your fellow road tripper in the VISION EQXX. The further development of the “Hey Mercedes” voice assistant is emotional and expressive thanks to a collaboration between Mercedes-Benz engineers and Sonantic speech synthesis experts. With the help of machine learning, the team has given “Hey Mercedes” its own distinctive character and personality. As well as sounding breathtakingly real, the emotional expression takes the conversation between driver and car to a whole new level that is more natural and intuitive, underscoring the progressive feel of modern luxury conveyed by the UI/UX in the VISION EQXX.

Efficient use of energy and information

The one-piece screen is also very energy efficient. Its mini-LED backlight features more than 3,000 local dimming zones, meaning it draws power only when needed on specific parts of the screen.

The 3D navigation screen adapts to the type of content being displayed. For example, if you’re driving in an urban area, the abstract display of surrounding buildings helps you orient yourself in the midst of densely populated streets. However, if you are traveling on a motorway or open road, the level of detail decreases to provide a clearer overview of the journey. This has the added efficiency benefit of reducing the display’s power consumption.

As well as providing smooth navigation, the intelligence of the VISION EQXX can extract data based on the car’s route, with the avatar at hand to function as an intelligent tour guide. It can even help you manage your music library and offer local suggestions.

There is also a system to help you drive more efficiently. From power flow to terrain, battery status and even the direction and intensity of the wind and sun, the efficiency assistant selects all available information and suggests the most efficient driving style. This actually enhances the driver’s senses by providing information about external conditions that the driver himself cannot feel directly, in the same way that, for example, a cyclist can feel the force of the wind or the extra effort involved in pedaling uphill. . This sensory support is enhanced by the VISION EQXX’s ability to use map data to “see the future”, anticipating what lies ahead to help the driver take advantage of it in a way that maximizes efficiency.

And if you want more detailed information, a series of screens will tell you everything you need to know with easy-to-follow images and infographics. The influence of current acceleration, slope, wind and rolling resistance on energy consumption are displayed in real time. If it’s a complete analysis you want, it’s got it. Likewise, if you’re someone who prefers to travel on a “need to know” basis, the VISION EQXX will keep you schtum.

The simplicity of the interface is a further development of the Zero Layer concept first used in the EQS, which facilitates interaction between driver and vehicle by doing away with sub-menus. The interface is efficient and effective, thanks to intelligence and customization. Highly proactive, it shows you what you need when you need it, with an intuitive zoom function that provides access to all features. Your human road trip companion has its own zoom feature and entertainment zone. And if you prefer to travel alone, this part of the screen turns off to save energy.

Weaving sound into the equation

Finally, the VISION EQXX’s sound system is intertwined with the UI/UX to deliver a stunning 4D experience with exceptional power efficiency. A typical sound system can be a significant energy consumer, so Mercedes-Benz engineers took a close look at how to optimize the sound experience while minimizing energy consumption. This can be achieved by reducing the degradation that sound waves experience when they are absorbed by or bounced off interior surfaces.

Problem solved: Reducing the total number of speakers and placing them in close proximity to individual occupants dramatically reduces the distance sound travels. Two wideband speakers installed in each headrest are combined with a bass driver in each seat. The VISION EQXX uses the drivers for normal audio output as well as vehicle sounds, haptic feedback, and audio warning. The efficient combination of sound and haptic feedback is a highly efficient way to increase perception and awareness through the use of more stimuli.

In addition to reducing power consumption, the sound system design in the VISION EQXX also facilitates multiple different sound zones. Efficiency Assistant takes advantage of the sound system to communicate its recommendations to the driver through a series of intuitive audio ‘cues’. These were inspired by the signs used by Formula E racing to help drivers perform more efficiently.

The development and testing process: a software-driven digital journey

The global road trip to electric mobility is powered by advanced software and digital processes. The roads and byways are many and varied, the attractions and connections along the way inspiring.

Bringing together such a diverse array of experience and innovative ideas from around the world to create VISION EQXX in twice the time was a masterclass in software management. The team made extensive use of open source technology, augmented by elements created in-house. Agile working practices and monthly release planning ensured a seamless end-to-end feature flow and early solution integration.

The scale of the digital development work involved in the design and engineering of the VISION EQXX is truly groundbreaking. Highly advanced digital tools such as virtual and augmented reality have dispensed with the need for time-consuming physical mock-ups. It also facilitated the simultaneous development work of remote teams working in different parts of the world, from Stuttgart (Germany) to Bangalore (India) and from Brixworth (UK) to Sunnyvale (California). This massive improvement in digital power reduced the time spent in the wind tunnel from over 100 hours to just 46. It also meant that over 300,000 kilometers of test driving were covered virtually.

Digital development made extensive use of Software in the Loop (SiL) systems. This made the commissioning phases with the real hardware extremely short and allowed us to carry out large-scale tests early in the project. Using this approach, the team was able to install the drive unit, update the software and get the wheels rolling on the VISION EQXX in just two hours. This extremely agile, efficient and responsive teamwork was made possible by a combination of a sporty mentality and clever use of comprehensive testing options at Mercedes-Benz.

This highly effective and efficient digital development approach means that many of the innovations in the VISION EQXX could be quickly adapted for production applications.

DID YOU KNOW THAT THE VISION EQXX…

…achieve more with less

Being efficient is about reducing waste to the absolute minimum in order to make the most of what you have, be it energy, time or resources. In the Mercedes-Benz VISION EQXX, efficiency means more range with less energy, more tangible luxury and comfort with less impact on nature, and more electric mobility with less waste. It also means radically shorter development times through the application of advanced digital tools and cross-functional teamwork.

…can go from Berlin to Paris on a single charge

A single charge of the VISION EQXX would take you from Berlin to Paris, New York City to Cincinnati, Ohio, or Beijing to Nanjing. Not because it has a big battery, but because it is very efficient. Based on average distances driven per year, a driver in the US or China would need to fully recharge the VISION EQXX only twice a month and in Europe only once a month[14].

…it is the electrical equivalent of a “1 liter car”

The VISION EQXX uses less than 10 kWh of electrical energy to travel 100 km[15]. That is equivalent to traveling 6 miles on 1 kWh of electrical energy. But what does that mean? Translated into fossil fuel consumption, this is around the golden figure of 1 liter per 100 kilometers (235 mpg in the US or 282 mpg in the UK).

Here are some examples of what 10 kWh of energy offers in other areas of life:

  • Run a dryer for just over 3 hours.
  • Run an average home air conditioner for about 3 hours
  • Use an iron for 5 hours.
  • Watch a 50-inch LED TV for 100 hours
  • Run conventional (non-LED) floodlights in a major sports stadium for about 3 minutes

…is more streamlined than a football

On a long-distance trip, a typical EV uses about two-thirds of its energy just making its way through the air. At 0.17[16], the VISION EQXX’s innovative cd figure can make a big difference at highway cruising speeds. A reduction of just 0.01 adds about 2.5% to the range. Let’s put it in context with some other drag coefficients:

  • Penguin – 0.05
  • EQXX VISION – 0.1716
  • RCT – 0.20
  • American football – 0.18 to 0.2
  • Cyclist – 0.6 to >0.8
  • Person – 0.8 to 1.2
  • Parachute – 1.1 to 1.3

[1] Electricity consumption has been determined on the basis of Commission Regulation (EU) 2017/1151 according to WLTP

[2] Preliminary range figures and based on digital simulations under real traffic conditions. The VISION EQXX has not undergone type approval or homologation.

[3] Preliminary range figures and based on digital simulations under real traffic conditions. The VISION EQXX has not undergone type approval or homologation.

[4] Preliminary range figures and based on digital simulations under real traffic conditions. The VISION EQXX has not undergone type approval or homologation.

[5] cd figure measured in the Daimler aeroacoustic wind tunnel at a wind speed of 140 km/h

[6] Preliminary range figures and based on digital simulations under real traffic conditions. The VISION EQXX has not undergone type approval or homologation.

[7] cd figure measured in the Daimler aeroacoustic wind tunnel at a wind speed of 140 km/h

[8] cd figure measured in the Daimler aeroacoustic wind tunnel at a wind speed of 140 km/h

[9] On January 28, 1938, the record car Mercedes-Benz W 125 set the world speed record on public roads, which still stands today, with its cd value of 0.17: Rudolf Caracciola reached a speed of 432.7 km/h on the A5 motorway between Darmstadt and Frankfurt at the time.

[10] The record-breaking C111-III had a drag coefficient of 0.183

[11] First non-sports car from Mercedes-Benz to feature active aerodynamics for a drag coefficient of 0.19

[12]   Automotive Sustainability Award 2021 | Roland Berger

[13]   MATERIALICA Design + Technology Award 2021 | Salzgitter Flachstahl GmbH

[14] The average American drives 13,500 miles (21,600 km) a year. In Europe, that figure is around 12,000 km (7,500 mi) and in China 20,000 km (12,500 mi). https://www.fhwa.dot.gov/ohim/onh00/bar8.htm   https://www.globalfueleconomy.org/transport/gfei/autotool/case_studies/apacific/china/cs_ap_china.asp   https://www. odyssee-mure.eu/publications/efficiency-by-sector/transport/distance-travelled-by-car.html

[15] Preliminary range figures and based on digital simulations in real traffic conditions. The VISION EQXX has not undergone type approval or homologation.

[16] cd figure measured in the Daimler aeroacoustic wind tunnel at a wind speed of 140 km/h

The new BAC Mono sports the stunning new generation of the single-seater’s design DNA

first seen on the ground-breaking BAC Mono R. A comprehensive redesign of every single panel successfully reduces visual mass across the body and achieves a more organic, lighter aesthetic.

“Following the well-worn recipe of more power, less weight and more extreme design and technology in the pursuit of ultimate thrills, the new BAC Mono is a slice of single-seater mayhem.”

— TIM POLLARD, CAR MAGAZINE

“The new Mono is powered by a 2.3-litre 332bhp turbocharged engine, meeting EU6 emissions regulations but maintaining Mono’s phenomenal performance DNA.”

“BAC is forever innovating and pushing automotive boundaries with a perpetual focus on lightweight technology. The new Mono features a number of technological feats that keep its weight at just 570kg and subsequently enhance performance.”

“Lighter weight, more power and more efficient aerodynamics provide a driving experience in the new Mono that pushes the boundaries ever closer to perfection.”

BRABUS 800 XLP SUPERBLACK – BASED ON MERCEDES-AMG G 63

BRABUS 800 XLP SUPERBLACK – BLACK IS THE NEW BLACK

 With the world premiere of the brand new BRABUS 800 Adventure XLP Superblack, we are taking one of our biggest off-road product programs back to the roots. This exceptional pickup based on the Mercedes-AMG G63 is the definition of limitless driving fun and launches right into the action with an exclusive all-black BRABUS signature design. The XLP Superblack is the foundation of a new, exceptional monochrome design series. The modern embodiment of determination and power, offering maximum off-road capabilities and bespoke Masterpiece luxury. It is an indispensable companion for adventure seekers; the ultimate go-anywhere Pickup underlined by the best in performance, style and confident luxury on any terrain, any time.

Bold. Black. Brabusized. – The unmistakable character of the brand-new BRABUS 800 Adventure XLP Superblack is defined by its unique WIDESTAR exterior design; now exclusively restyled with a classic BRABUS Signature paint finish in Obsidian Black Metallic for a particularly sporty appearance, underlined by exceptional attention to detail. Carbon fiber elements implemented around the blacked out chassis accentuate the pickup’s bold features, including the newly developed carbon tailpipe trims with integrated launch ambience light. Recurring features from the Adventure XLP product line, such as a heavy-duty front winch and newly coated spare wheel and roof rack configurations that extend the off-road capabilities of the BRABUS 800 Adventure XLP Superblack make every tour an unforgettable experience.

The all-new BRABUS 800 Adventure XLP Superblack offers the best in performance engineering and power delivery both on and off the road. It is intensity on four wheels; a supercar with a loading bay capable of accelerating from 0 – 100 km/h in just 4.8 seconds courtesy of its 4-liter twin-turbocharged V8 engine configuration producing 588 kW / 800 hp. The 1000 Nm of unrelenting power is transmitted instantly to any terrain via a nine-speed automatic transmission,which can be shifted either automatically or manually – all at the driver’s leisure. With an electronically limited top speed of 210 km/h, the BRABUS 800 Adventure XLP Superblack ranks among the world’s fastest pickups in the world.

The newly developed BRABUS stainless steel high-performance exhaust system with full carbon tailpipe trims, actively controlled valves and integrated launch ambience light provides the right acoustics and looks while perfecting power delivery by reducing exhaust backpressure. Active sound management enables the driver to switch between an exceedingly throaty V8 sound in ‘Sport’ mode and a subtle whisper in ‘Coming Home’ mode at the touch of button.

Like its predecessor models, the brand new BRABUS 800 Adventure XLP Superblack is equipped with 22-inch BRABUS Monoblock HD forged wheels, designed for maximum heavy duty off-road usage. State-of-the-art manufacturing processes as well matching black finish augment the pickup’s stunning, unique appearance reinforced by maximum strength as well as durability. The BRABUS Ride Control suspension module in combination with the signature front and rear portal axle configuration ensures an unparalleled, fully adjustable driving experience no matter the destination.

Own the Night – Our interior design specialists developed a bespoke, fully handcrafted BRABUS Masterpiece interior specifically for this brand new model to match its unmistakably BRABUS looks. Refined down the last detail, the luxurious all-black leather design impresses with its immaculate finish, complete with special BRABUS seashell diamond quilting and perforations applied with pinpoint precision around the entire cabin including the seats, trim elements and the foot wells, likewise upholstered in the finest leather. As a further homage, many interior elements of this special edition have been finished with the “Heritage” brand pattern, which pays tribute to our founding year and thus to over 40 years of BRABUS with its embossed “77” signets.

Experience the apex of confident luxury; this exceptional interior design offers unmatched attention to detail. Carbon fiber elements on the steering wheel, dashboard, center console and the door panels complement the Superblack’s one of a kind flair in combination with stylish aluminum components such as pedals, door lock pins as well as ergonomic BRABUS Race paddle shifters. Integrated into the center console, a Panerai Luminor design analogue watch underlines the pickup’s next-level feel. Additionally, over 206 individual cockpit elements including trim panels, handles, switches, speaker covers and air vents share an immaculate Shadow Chrome finish. Adventure awaits; with the all-new BRABUS 800 Adventure XLP Superblack, no journey is too ambitious, no mountain too steep and no challenge impossible.

BRABUS 800 XLP Superblack – Based on Mercedes-AMG G 63
city 16,7 l/100km | highway 13,8 l/100km | combined 14,5 l/100km | CO2 345 g/km | Energy efficiency class F.

Mercedes-Benz – VISION EQXX – taking electric range and efficiency to an entirely new level

The road trip reimagined with a new technology blueprint for series production

Range and efficiency are set to define the electric era. Outstanding range will make electric cars suitable for every journey and will speed adoption. Exceptional efficiency will create a virtuous circle of battery size and weight reduction, allowing us to go further with less. Mercedes-Benz is determined to lead the way. We are already leading the charts of real-world range with the EQS with 245 kW (electrical consumption WLTP combined: 19.8-15.7 kWh/100 km; CO2 emissions: 0 g/km)1, as evidenced by the recent Edmunds test where an EQS 450+ travelled 422 miles on one charge, 77 miles further than any other car previously tested.

But Mercedes-Benz is not resting. Driven by the idea of zero impact on our planet and a highly responsible use of green energy, we inspired our engineers to go above and beyond. They are working intensively to take range and efficiency to a whole new level. The VISION EQXX is the result of a mission we set ourselves to break through technological barriers across the board and to lift energy efficiency to new heights. It demonstrates the gains that are possible through rethinking the fundamentals from the ground up. This includes advances across all elements of its cutting-edge electric drivetrain as well as the use of lightweight engineering and sustainable materials. Complete with a barrage of innovative and intelligent efficiency measures, including advanced software, VISION EQXX allows us to explore new frontiers of efficiency.

“The Mercedes-Benz VISION EQXX is how we imagine the future of electric cars. Just one-and-a-half years ago, we started this project leading to the most efficient Mercedes-Benz ever built – with an outstanding energy consumption of less than 10 kWh per 100 kilometres. It has a range of more than 1,000 kilometres2 on a single charge using a battery that would fit even into a compact vehicle. The VISION EQXX is an advanced car in so many dimensions – and it even looks stunning and futuristic. With that, it underlines where our entire company is headed: We will build the world’s most desirable electric cars.” Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG

VISION EQXX – designed for the road trip to electromobility

There’s a reason why road trips have been a cultural touchstone for at least 70 years, telling stories from the highway in books, movies and music. The road trip defines freedom, individuality, the very spirit of the automobile and the passing world. Stick a pin in the map – and drive. Be in tune with the tarmac, and with the car. This urge to explore, discover and revel in the world beyond our horizon is part of what it is to be human. It’s the pioneering spirit that pairs vision with the tenacity to make it happen.

The journey to electric mobility is a road trip; as exhilarating as it is challenging, as unknown as it is certain. The Mercedes-Benz VISION EQXX is a vehicle designed for that road trip. It answers the progressive demands of a modern generation of customers for and emotionality through innovation. Part of a far-reaching technology programme, this software-defined research prototype was engineered by women and men with the creativity, ingenuity and determination to deliver one of the planet’s most efficient cars – in every respect. They did so using the latest digital technology, the agility of a start-up and the speed of Formula 1.

The result is an efficiency masterpiece that, based on internal digital simulations in real-life traffic conditions, will be capable of exceeding 1,000 kilometres2 on a single charge with an outstanding energy consumption of less than 10 kWh per 100 kilometres (efficiency of more than 6 miles per kWh).

By ripping up the automotive engineering rule book, Mercedes-Benz has built a software-driven electric car that re-imagines the road trip for the electric era. At the same time, it presents a highly progressive interpretation of the fundamental Mercedes-Benz principles of modern luxury and Sensual Purity. Rather than simply increasing the size of the battery, the cross-functional, international team focused on maximising long-distance efficiency. They pulled out all the stops in drivetrain efficiency, energy density, aerodynamics and lightweight design.

“The technology programme behind the VISION EQXX will define and enable future Mercedes-Benz models and features,” says Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes‑Benz AG, Chief Technology Officer responsible for Development and Procurement. “As a halo car, the VISION EQXX firmly establishes Mercedes-Benz as the brand that pairs luxury with technology in the automotive world and beyond. And the way we developed it is as revolutionary as the vehicle itself. VISION EQXX has seen the best minds from our R&D centres work together with engineers from our Formula 1 and Formula E programmes. They are proving that innovations from motorsport – where powertrains are already highly electrified – have immediate relevance for road car development. We are challenging current development processes with innovative spirit and outside-the-box thinking. This truly is the way forward.”

The VISION EQXX is an exciting, inspirational, yet completely realistic way forward for electric vehicle technology. In addition to its ground-breaking energy efficiency, it offers meaningful answers to pressing issues. For instance, sustainable materials throughout cut the carbon footprint considerably. Its UI/UX features a radical new one-piece display that comes to life with responsive real-time graphics and spans the entire width of the vehicle. Other elements of the UI/UX help the car and driver work together as one, and even use technology that mimics the workings of the human brain. And the software-led development process that delivered it revolutionises the way electric cars are designed.

This car is one outcome of an ongoing programme that is delivering a blueprint for the future of automotive engineering. Many of its features and developments are already being integrated into production, including the next generation of the MMA – the Mercedes-Benz Modular Architecture for compact and medium-sized cars.

VISION EQXX: main points at a glance

A car with a mission – the most efficient Mercedes-Benz ever built

Efficiency means achieving more from less. The VISION EQXX is packed with efficiency improvements that push the envelope with a mixture of advanced technology and talented teamwork. The outcome will be a road-legal research prototype that delivers more range from less energy, more tangible luxury and convenience with less impact on nature, and more electric mobility with less waste. A raft of digital tools and a software-led approach also delivered more car in less time.

#EnergyWizard: Across the board, efficiency engineering achievements delivered an astounding energy consumption of less than 10 kWh per 100 km (efficiency of more than 6 miles per kWh)

#ElectricDrive: Radical new system designed and built in-house – it achieves benchmark efficiency of 95% from battery to wheels

#RangeBuster: More than 1,000 km (over 620 miles)4  on a single charge on public roads puts an end to range anxiety

#EnergyDensity: With expert engineering and Formula 1 thinking, our battery chemists squeezed the energy of the EQS into the dimensions of a compact car. The battery pack in the VISION EQXX holds almost 100 kWh of energy, yet has 50% less volume and is 30% lighter than the already benchmark pack in EQS.

#AeroChamp: Exterior designers and aerodynamicists delivered a #benchmark drag coefficient of cd 0.173

#SustainableMaterials: Innovative recycled and plant-based materials remove waste from landfill and lower carbon footprint

#UpliftMindset: A pioneering team of Mercedes-Benz engineers worked with the world’s fastest race lab at High Performance Powertrains (HPP) and Mercedes-Benz Grand Prix (MGP) to engineer a highly efficient and compact electric drivetrain and lightweight battery case

#BionicEngineering: Inspired by natural forms and in partnership with innovative start-ups, engineers used advanced digital tools to lower weight and reduce waste by removing excess material assisted by 3D printing

#RollingEfficiency: Ultra-low-rolling-resistance tyres with optimised aerodynamic geometry combine with lightweight magnesium wheels for increased range

#BrakingLightly: Lightweight brake discs made from aluminium alloy are a great fit for the VISION EQXX and help keep weight down

#EfficiencyOnTheRoad: Electric-only chassis with lightweight F1 subframe brings racing efficiency to the road

#SolarPower: Ultra-thin roof panels feed the battery system for up to 25 km of extra range

#HumanMachineMerge: Intuitive and intelligent user interface and user experience with guidance and assistance for efficient driving brings even closer harmony for the electric age

#SensualPurity: Totally focused EV exterior/interior design ethos underlines role as halo car for the all-electric future. Mercedes-Benz will build the most desirable cars

#FastTechProg: From clean sheet to on-the-road in just 18 months. The VISION EQXX is part of a technology programme that can adapt innovative technologies for series production faster than ever before

#Transformation: VISION EQXX demonstrates Mercedes-Benz transformation into an all-electric and software-driven company

#SoftwareDriven: Software-driven approach key to success in achieving efficiency goals and a rapid development process, including ground-breaking battery management system.

#GlobalResponsibleLeadership: VISION EQXX accelerates Mercedes-Benz goal to “Lead in Electric” and set benchmarks in sustainable mobility.

VISION EQXX: key technical data at a glance2

Battery energy content, usable kWh <100
Max. system voltage Volts >900
Energy consumption kWh/100 km

(miles/kWh)

<10

(>6)

cd value   0.173
Max. power output kW ~150
Wheelbase cm 280
Gross vehicle weight kg ~1,750

The complete press kit can be downloaded below.

1 Electrical consumption has been determined on the basis of Commission Regulation (EU) 2017/1151 according to WLTP

2 Range figures preliminary and based on digital simulations in real-life traffic conditions. The VISION EQXX has not undergone type approval or homologation.

3 cd figure measured in the Daimler aero-acoustic wind tunnel at a wind speed of 140 km/h

VISION-S Prototype Design Story

How Sony’s foray into mobility became a pursuit of “reality”

#5 Communication design

As the product design for the VISION-S Prototype pushed forward, so did another initiative: the car’s communication design, a process of deciding what to communicate to the world and the optimal way to do so. The communication-design team started with ideas, shaped intangible thoughts and feelings into a message, and came out of the effort with a clear statement in words, images, and more. For the true essence of the VISION-S Prototype to make an impact on audiences, the project team needed more than a complete product—it also depended on the right way to connect with people.

Defining “mobility” for the Sony brand

Sony had been exploring the question of what next-generation mobility might look like: better safety, deeper emotional connections, and new relationships with the environment. To make a meaningful impact on the future of the auto industry and society on the whole, Sony knew it would have to show the world a vision of the future with a grounding in reality—not pure fantasy. Operating in that context, the communication-design team for the VISION-S Prototype had its first mission: rendering Sony’s concept of mobility in clearer definition. The team started to verbalize the ideas in phrases like “taking on challenges” and “being there for people.” That jelled into the vision for the communication design, which then made its way across the project’s different segments to establish a shared foundation. The whole initiative had a common conceptual framework to build around, and that basis sustained the process all the way to the end.

A new symbol of connection, not just an emblem

A car that puts people at the center of everything. A car that wraps riders up in a warm embrace. When that concept started coming into view, the communication-design team got to work on a symbol to capture the core ideas. But instead of trying to imagine an emblem, a symbolic “badge” for the product, the designers went with a distinct motif—the graphic symbol used in an electrical schematic. What they came up with was a take on the letter “S,” its two ends stretching out indefinitely. On the exterior design of the car, the ends of the “S” link with the Daytime Running Light (DRL) and form a loop around the car’s circumference, a core design component that grew out of the symbol. That oval-shaped ring is such a powerful element of the VISION-S Prototype, both serving as a symbol of the car itself and capturing Sony’s idea of “wrapping” people in an embrace and building connections with society.

Using color management to shape the car’s personality

A car has always been a combination of hardware and technology. While the technological aspect might be essential, an overly electronic vibe can be too much—especially for a project aiming to wrap people in a warm, welcoming embrace like the VISION-S Prototype was. Recognizing the need for a color scheme that would reflect a future-oriented outlook but still exude the warmth of familiar, everyday reality, the design team opted for “warm gray” as its brand color. Finding the right shade was a delicate process, a balancing act between nuances of exquisite quality and a tender touch. Eventually, though, the communication-design team arrived at a hue that painted the car’s identity just right.

Communicating the “real thing” through asset design

The fact that people would hardly have any chances to see the VISION-S Prototype in real life, however, presented the team with a challenge: how could the designers make the car seem “real” if the “real thing” was hard to get a direct glimpse of? The only way to do that was to foreground the reality element in the assets for showcasing the car online. In the concept video, for example, the technology pervading the car meshes with the actions of the central character, a protagonist in pursuit of creativity, and that positive synergy extends from the individual to the community. It pulls viewers in, forging emotional bonds with its narrative and expressive quality. For the main character behind the steering wheel, the team cast a creator who tackled challenges fearlessly with strong convictions—another reflection of the team’s basic approach to conveying the VISION-S Prototype’s central message. The rest of the assets followed suit; meticulous designs came together to communicate the reality of the VISION-S Prototype, each piece doing its part to echo the core concepts.

The open road ahead

The VISION-S Prototype made its long-awaited debut at CES 2020, the world’s biggest tech show. Utilizing the warm-gray scheme as a base color to kindle a welcoming warmth, the whole showcase—from the exhibit design to the backgrounds in the presentation slides—was carefully planned so that it rang with the spirit of the project. Taking center stage was the car itself, symbolizing Sony’s company-wide determination to make a positive impact on the evolution of the mobility sector.

All-wheel drive: How the car brings every design segment together

A car is a single product. But it’s also so much more. It’s a stunning array of countless products like sensors and other components, for example. It’s also a space for listening to music, watching movies, and consuming a full range of content. Given all that interplay, Sony sees a future with vibrant potential for collaboration among different specializations. Direct or indirect, those myriad connections could be vital in enhancing the value of tomorrow’s mobility. “When I saw business units, engineers, and designers all getting on the same page and even bringing outside partners into the mix,” designer Jogano recalls, “I could tell that everyone had the same goal—delivering emotional experiences. I could see great potential for human aspirations to pave the way to the future in this collaboration.” The VISION-S Prototype is an engine of growth for Sony’s design projects, driving collaboration and fueling constant expansion into new areas. As design sparks new visions of mobility, those new visions will again need to rely on design to engage with broader audiences. “Communication design moves in tandem with product design,” explains designer Maesaka. “Working together, I think both sides can make big things happen—and I’m excited to take on the bold challenges on the horizon.”

Chief Art Director Daigo Maesaka, Senior Art Director Nobuhiro Jogano