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‘Cruzing onboard Emirates’ – Emirates una nueva embajadora de la marca, Penélope Cruz

“Estoy encantado de asociarme con Emirates después de años de viajar con ellos en algunos de los viajes más especiales de mi vida”.

Penélope Cruz

Dubái, Emiratos Árabes Unidos, 2023: A partir de mediados del verano de 2023, Emirates puede revelar que su última campaña publicitaria y colaboración de marca contará con Penélope Cruz.

El actor y filántropo ganador del Premio de la Academia ya es fanático de la marca Emirates y un viajero frecuente que ha visitado Dubai varias veces. En imágenes exclusivas detrás de escena filmadas a bordo de un avión A380 exclusivo de Emirates, Cruz reveló su pasión por Emirates y la asociación positiva que tiene con la marca, afirmando que estaba encantada de asociarse con Emirates después de años de viajar con la aerolínea, en algunos de los viajes más especiales de su vida.

Los nuevos anuncios de televisión comenzarán a transmitirse a nivel mundial a partir de junio de 2023, tanto en inglés como en español, la lengua nativa de Penélope. Con un tema que invita a la reflexión: “viajar no se trata solo del destino final; ​También se trata de cómo llegar allí», los anuncios cortos muestran a Cruz probando todos los lujos exclusivos que los clientes de Primera y Business Class de Emirates experimentan mientras vuelan mejor, desde una bebida artesanal en la sala VIP a bordo del A380 hasta una placentera ducha sobre las nubes. , animando un partido de fútbol retransmitido por televisión en directo, hasta saborear generosas raciones de caviar de lujo. En otros lugares, disfruta de los espaciosos asientos de la nueva Clase Turista Premium de Emirates.

Interactúa con la tripulación de cabina de Emirates en varios idiomas y disfruta de la amplia variedad de películas y contenidos del galardonado sistema de entretenimiento a bordo Ice de Emirates, visto en una enorme pantalla LCD Full HD de 32 pulgadas, la más grande de la industria de la aviación. Cruz también es filmada usando los controles de temperatura personales en su suite privada de primera clase, usando binoculares hechos a medida para disfrutar de las vistas desde lo alto del cielo y usando el pijama humectante hidra-activo de Emirates para prepararse para una siesta en su cama, rodeada de por una variedad de comodidades de lujo, asegurando que su viaje sea espectacular desde el principio.

Cada uno de los nuevos anuncios de televisión fue dirigido y dado vida por Robert Stromberg, un director de Hollywood ganador de dos premios Oscar, con 21 premios y 30 nominaciones a premios por películas, series de televisión y comerciales a lo largo de su ilustre carrera. Stromberg trabajó en estrecha colaboración con el equipo de la marca Emirates para garantizar que los anuncios de televisión transmitieran el lujo reflexivo de la experiencia Fly Better, manteniendo al mismo tiempo una nota del descarado sentido del humor de Cruz. La estimada productora Ridley Scott Associates también apoyó la serie de anuncios de televisión y Framestore, el estudio creativo de efectos especiales ganador de múltiples premios.

Richard Billington, vicepresidente senior de marca y publicidad de Emirates, comentó; “Emirates se trata de Volar Mejor, donde el viaje a su destino importa tanto como el lugar en sí. Cuidamos cada detalle de la experiencia de Emirates y queríamos un embajador de la marca que reflejara la marca Emirates; tenía que ser alguien elegante, con estilo y que tuviera un atractivo global moderno. Penélope encajaba perfectamente.

Siguiendo los pasos de otros anuncios de éxito mundial, como Burj Girl, Jennifer Aniston a bordo de Emirates y Gerry the Goose, Penélope Cruz se asociará en la serie de anuncios que se transmitirá a nivel mundial en canales de noticias de televisión y se presentará en los propios canales digitales de Emirates, con Se anunciarán más actividades conjuntas durante el próximo año.

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CHRISTIE’S ESTABLISHES A RECORD FOR A SINGLE OWNER HERMÉS COLLECTION WITH THREE-PART SALEACHIEVING A COMBINED TOTAL OF:€5,935,230 /£5,146,132 / $6,237,136

INSIDE THE ORANGE BOX: A LIFETIME OF COLLECTING, PROPERTY FROM AN IMPORTANT EUROPEAN COLLECTOR 

AMSTERDAM – On 28 June, Christie’s Amsterdam closed the online sale of an exceptional single-owner collection of Hermès handbags, lifestyle accessories, scarves, homeware, jewellery, watches and scarves with Inside the Orange Box: A Lifetime of Collecting, Property from an Important European Collector: Part III, achieving a total of €1,927,044 / £1,659,814 / $2,111,283. This follows parts I and parts II of the auction in June and October 2022 in Milan, bringing the combined total for this extraordinary three-part collection to €5,935,230 / £5,146,132 / $6,237,136, a new record for any single-owner handbag collection at auction.

Inside the Orange Box: A Lifetime of Collecting, Property from an Important European Collector: Part III featured over 350 lots by the iconic brand Hermès and spanned over three decades of Hermès creativity. The sale attracted global participation with registrants from 54 countries. The sale was 100% sold by lot and 54% of new registrants to the sale were millennials. Leading the white glove sale was a rare, matte white Himalaya Niloticus Crocodile Birkin 35 which sold for €94,500 / £81,395 / $102,151, surpassing its pre-sale low estimate of €60,000. An additional leading highlight was a Custom Petit H Denim & Black Evercalf Leather Shadow Birkin 40 which sold for €50,400 / £43,411 / $54,481. A Petit H Jaune D’Or Clemence Leather, Black Crocodile & Black Fox Fur Kelly 28 by Hermès achieved €35,280/ £30,388 /  $38,136.

Further notable results include a Hermès Matte Blue Paon Alligator Birkin 35 which realised €47,880 / £41,240 / $51,757 alongside a Hermès matte Sanguine alligator Birkin 30 which achieved €44,100 / £37,984 / $47,671.

A selection of accessories and lifestyle items additionally achieved strong results: a limited edition 18k White Gold & Mother-of-Pearl Dial Marche du Zambèze Automatic Wrist Watch by Hermès sold for €13,860 / £11,938 / $14,982 exceeding its estimate of €2,000-3,000. A group of six silver pill boxes in the shape of Hermès handbags sold for €10,710 / £9,225 / $11,577.

Lucile Andreani, Head of Handbags, Christie’s EMEA: “We are thrilled with the results of this exciting three-part single owner collection with a total of €5,935,230 / £5,146,132 / $6,237,136. The first Christie’s handbags auction in Amsterdam, Inside the Orange Box is the largest single owner collection of Hermès handbags and accessories to ever appear at auction, and we are delighted with the phenomenal results of these three online sales, setting a new record for any private handbag collection sold at auction. The Handbags and Accessories department continues to attract millennials, with over half of our new registrants representing the millennial generation.”

Sale Highlights

About Christie’s

Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai).

Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million. Christie’s has sold 8 of the 10 most important single-owner collections in history, including the Paul G. Allen Collection—the most valuable collection ever offered at auction (November 2022). In recent years, Christie’s has achieved the world record price for an artwork at auction (Leonardo da Vinci’s Salvator Mundi, 2017), for a 20th century artwork (Andy Warhol’s Shot Sage Blue Marilyn, 2022) and for a work by a living artist (Jeff Koons’ Rabbit, 2019). 

Christie’s Private Sales offers a seamless service for buying and selling art, jewellery and watches outside of the auction calendar, working exclusively with Christie’s specialists at a client’s individual pace.

Recent innovations at Christie’s include the groundbreaking sale of the first NFT for a digital work of art ever offered at a major auction house (Beeple’s Everydays, March 2021), with the unprecedented acceptance of cryptocurrency as a means of payment. As an industry leader in digital innovation, Christie’s also continues to pioneer new technologies that are redefining the business of art, including use of hologram technology to tour life-size 3D objects around the world, and the creation of viewing and bidding experiences that integrate augmented reality, global livestreaming, buy-now channels, and hybrid sales formats. 

Christie’s is dedicated to advancing responsible culture throughout its business and communities worldwide, including achieving sustainability by reducing our carbon emissions by 50% and pledging to be net zero by 2030, and actively using its platform in the art world to amplify under-represented voices and support positive change.

Browse, bid, discover, and join us for the best of art and luxury at: www.christies.com or by downloading Christie’s apps. The COVID-related re-opening status of our global locations is available here.

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CHIARA FERRAGNI BECOMES A NEW HUBLOT GLOBAL AMBASSADOR AND FACE OF THE GLOBAL CAMPAIGN

CHIARA FERRAGNI BECOMES A NEW HUBLOT GLOBAL AMBASSADOR AND FACE OF THE GLOBAL CAMPAIGN

Fusion under the influence – With Chiara, everything is possible

Chiara Ferragni has joined the Hublot family in the company of many legendary personalities such as football legend Pelé, tennis world No. 1 Novak Djokovic, track and field champions Dina Asher-Smith and Usain Bolt and three Michelin star chef Clare Smyth. She lights up everything she touches and creates, she is a natural-born winner and shines her aura over everything she loves and chooses.

Today, she has chosen Hublot. So why Chiara Ferragni and why Hublot?

Everything I do, I do to share. The things I love, the people I love, the things I experience, my daily life, my children, my work: I put my heart into everything to inspire others, to believe in themselves and their dreams. I found my ikigai in 2009. I managed to combine my passion with my talent in response to a need and now it has become my business. By opening the door to who I am and what I experience, I am also hoping to inspire the women of today not to choose between being a wife, a mother or an entrepreneur. All these roles complete me, just as they complete each other. Beauty drives everything I do. Not only inner beauty, but everything I see around me. That is reflected in my collaborations, my words, my charity work and my daily life. Why Hublot? Because Hublot is not like any other watch brand, it follows its own distinctive path, with determination: It follows its dreams of innovation, while respecting traditions; it seeks beauty both inside and out, by showcasing much more than athletic performance or the success of a family member, it celebrates the reasons for this performance and success, in other words, the ability to be first, different and unique. Hublot’s messages and values speak to me, that’s why I have chosen to join this family today. A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today.

Chiara Ferragni
Hublot Brand Ambassador

Who does not know Chiara Ferragni? Her extraordinary destiny is not down to luck, this visionary and determined woman is someone who learnt how to grow and evolve with her time. By portraying and sharing who she is and what she loves, she has realised her dream, inspiring the men and women of her generation to believe that anything is possible. As someone who is both authentic and spontaneous, she has turned her happy, positive and generous nature into her trademark. As a visionary and pioneer, she has been able to move with the times by dominating the digital platforms and turning her passion into a real business. Her passion became her job, and her natural talent transformed into a success that is seemingly within everyone’s reach. Her inspiring journey proves that anything is possible; it’s the stuff of dreams, while being very real. Who wouldn’t want to live and realise their dreams like Chiara Ferragni? At Hublot, we love inspiring women and men who believe in their dreams and move heaven and earth to fulfil them, who assert their distinctive personality, are willing to go out on a limb, who are not afraid of what people will say and who follow their path with authenticity and passion.
That’s why Chiara fits so well into our family.

Ricardo Guadalupe HUBLOT CEO

Surely, one no longer needs to present Chiara Ferragni?

Well yes, if only to highlight the very nature of this woman, a so-called influencer, a term too small to encompass all her talents. As a business woman, entrepreneur, influencer, wife and mother of two, she embodies that ‘can do’ attitude that everyone finds so inspiring.Twelve years after launching theblondesalad.com, Chiara Ferragni has achieved a success story. When she started out, Instagram did not exist and blogging was in its infancy. It took Chiara only a few months to turn a hobby into a business, attracting the attention of the media and the fashion world, and placing her name alongside the biggest luxury brands.

First, Unique, Different. Just like Hublot! She single-handedly created a job for herself, followed her instincts, asserted her choice to share and talk about her life. Honoured several times by Forbes, her career path has even inspired a study by the prestigious Harvard University to understand her success.

In tune with her times, Chiara is leaving her mark on the world. She resolutely believes in her dreams. A dreamer she may be, but she is firmly rooted in her land and her roots. Chiara Ferragni draws her strength from the stability of her family, her parents and two sisters; she has gone on to recreate this strength through her own family, which she has built with Fedez.

So, is it natural talent, intuition or destiny? What if was a bit of all three? Whatever the case, what is certain is that she achieves firsts with her writing, she asserts her uniqueness, and her difference while retaining that very inclusive feeling of being the ‘girl next door…’

She is an entrepreneur who embodies the digital revolution and the arrival of social media. Chiara is a pioneer, she is constantly achieving firsts. With her fashion blog, launched 12 years ago, she was immediately considered the most influential and most famous blogger in the world. She created her own brand of shoes, then clothing in 2015— Chiara Ferragni Brand, —she was also the first to be listed as the world’s most powerful influencer. Indeed, there is no shortage of superlatives to describe her career and she is not afraid to use them. Both her real life and her digital world are filled with sharing, joy, values and optimism. She is unique, that’s for sure! She is proud of her uniqueness, after transforming her name into a brand, a trademark, a style and an inspiration. She also uses her platforms and visibility to help the causes that are close to her heart. Ultimately, what makes her different is that she has managed to turn her passion, her daily routine and her life into a true success story. She is also different for resembling a generation of women who live with the times and manage to combine several roles, without placing any filters between the different parts of their lives. With an Instagram community of 24.7 million followers, she shares her daily life as a wife, mother and entrepreneur openly and frankly. Chiara is an inspirational figure.
Chiara and Hublot, how it began


You may remember the pictures of Chiara Ferragni wearing the Big Bang Millenial Pink. A unisex watch with an inclusive message, produced as a limited edition of 200 pieces in a shade chosen by Lapo Elkann and designed in collaboration with Garage Italia. Since this project, Chiara and Hublot have simply understood that there were many similarities between their worlds.
So, get ready, because what Chiara & Hublot are preparing for you is likely to make a big impression, once again… First, Unique, Different!
To stay up-to-date, follow: @Hublot #Hublot

HUBLOT
Founded in Switzerland in 1980, HUBLOT is defined by its innovation, which began with the highly original combination of gold and rubber. This “Art of Fusion” stems from the imagination of its visionary Chairman, Jean-Claude Biver, and has been driven forward by CEO Ricardo Guadalupe since 2012.

The release of the iconic, multi-award-winning Big Bang in 2005 paved the way for new flagship collections (Classic Fusion, Spirit of Big Bang), with complications ranging from the simple to the highly sophisticated, establishing the extraordinary DNA of the Swiss watchmaking house and ensuring its impressive growth.
Keen to preserve its traditional and cutting-edge expertise, and guided by its philosophy to “Be First, Different and Unique”, the Swiss watchmaker is consistently ahead of the curve, through its innovations in materials (scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the creation of Manufacture movements (Unico, Meca-10, Tourbillon).
HUBLOT is fully committed to creating a Haute Horlogerie brand with a visionary future: a future which is fused with the key events of our times (FIFA World CupTM, UEFA Champions LeagueTM, UEFA EUROTM) and the finest ambassadors our era has to offer (Kylian Mbappé, Usain Bolt, Pelé, Novak Djokovic).
Discover the HUBLOT universe at our network of boutiques located in key cities across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo, Singapore, Zurich and at HUBLOT.com

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Honda Aircraft Company Unveils the HondaJet Elite S

Honda Aircraft Company the HondaJet Elite S

GREENSBORO, N.C. – May , 2021 – Honda Aircraft Company today revealed a new upgraded aircraft, the “HondaJet Elite S,” at its first ever virtual product launch event themed “Innovation Continues: Elite S.”

The HondaJet Elite S features several upgrades that expand operational capability and improve flight operation. With an increased maximum takeoff weight of 200 lbs., customers can now fly up to 120 nm (138 mi) further* at a higher payload, or take an additional passenger* during their typical mission.

Additionally, the new avionics features of FAA DataComm and ACARS replace traditional voice commands with text-based messaging to improve the clarity and efficiency of communications. Combined with the newly introduced Advanced Steering Augmentation System (ASAS), the Elite S further reduces pilot workload and maximizes safety.

Honda Aircraft Company the HondaJet Elite S

Honda Aircraft Company the HondaJet Elite S

Taking the HondaJet’s signature exterior profile to the next level, the HondaJet Elite S introduces new styling with exclusive paint schemes available in Gunmetal, Luxe Gold, and Deep Sea Blue. These new color options are topped off with a signature Elite S logo, with the bold red S and further customization available depending on exterior color selections.

While introducing the HondaJet Elite S, Honda Aircraft Company unveiled an Elite S with a special paint scheme, which represents the company’s continued commitment to research and development of leading-edge technology to realize new possibilities and propose new value for business aviation.

 “Since its introduction in 2018, the HondaJet Elite has achieved the best performance in its class while also being the most efficient, and with the new Elite S, we take another step forward in expanding the aircraft’s capability,” said Honda Aircraft Company’s President and CEO Michimasa Fujino. “As a result of the innovation, design and engineering on the new Elite S, we are once again setting a new standard in business aviation.”

The HondaJet Elite S has inherited the aeronautical breakthroughs developed by Honda Aircraft Company, including the Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) fuselage nose and wing, composite fuselage and a highly customized avionics suite. The aircraft continues to be the most efficient, quietest, fastest, highest, and farthest-flying in its class. *additional range benefit begins to phase in above 650 lbs. of payload; additional passenger/payload benefit ranges from 170-200 lbs. depending on range of mission

– Key new features of the HondaJet Elite S –
Increased Gross Weight 200 lbs.
• Carry additional payload for the same distance, or load more fuel and fly further with the same payload.

Avionics Software Upgrade *optional featuresA
Building on the highly customized HondaJet avionics suite based on G3000, the Elite S introduces several new advanced features enabling more seamless communication and reduced pilot workload for more efficient operations.
• FAA Data Comm: Functionality intended to replace traditional voice commands with text based messaging for departure clearance and enroute services where available in the United States.
• ACARS: Enables text based messaging with both air traffic services and operation centers. Air traffic services include terminal information, terminal weather, and departure clearance from supported airports. ACARS also provides several functionalities for communicating with operation centers including: flight plan upload, messaging, weather, and automatic transmission of position reporting and Out/Off/On/In status.
• COM3: This functionality allows the operator to disable the Datalink Mode of the radio and use it as a 3rd VHF, to increase dispatch reliability. This function will come with selection of FAA Data Comm and ACARS.

Advanced Steering Augmentation System (ASAS)
• Advanced Steering Augmentation System (ASAS) reduces pilot workload and enhances safety for missions in specific weather conditions.

New Styling Options
• New exterior paint schemes: Gunmetal, Luxe Gold, Deep Sea Blue
• Several color options for the new Elite S logo with the bold red S as a standard offering.
For more information, visit hondajet.com.

About the HondaJet Elite S

The HondaJet Elite S is the fastest, farthest and highest-flying plane in its class. The HondaJet Elite S incorporates Honda Aircraft’s many technological innovations, including the unique Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) nose and wing, and composite fuselage. The aircraft is also powered by the GE Honda Aero Engines HF120. All of these advancements contribute to the aircraft’s superior performance, unparalleled efficiency and maximized fuselage space, making the aircraft’s cabin the largest in its class. The HondaJet Elite S cabin features a full service galley, a private lavatory with optional belted seat and an industry first Bongiovi sound system. The aircraft sets the standard in safety and human-machine interface technology with an ergonomically designed cockpit and highly customized Garmin® G3000 avionics suite.

Honda Aircraft continues to be committed to improving lives through personal mobility, while living in a sustainable society. The HondaJet Elite S remains significantly more fuel efficient and emits less greenhouse gases than all other similarly sized twin-engine business jets. Certified for single pilot operations, the HondaJet Elite S continues to live up to the company’s reputation for superior performance, efficiency, quality, and value.

About Honda Aircraft Company

Honda Aircraft Company is a wholly owned subsidiary of American Honda Motor Co., Inc. Founded in 2006, Honda Aircraft’s world headquarters is located in North Carolina, the birthplace of aviation. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motor Co., Ltd. is alive today as Honda Aircraft fulfills one of Honda’s longstanding dreams to advance human mobility skyward.

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