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‘Cruzing onboard Emirates’ – Emirates una nueva embajadora de la marca, Penélope Cruz

“Estoy encantado de asociarme con Emirates después de años de viajar con ellos en algunos de los viajes más especiales de mi vida”.

Penélope Cruz

Dubái, Emiratos Árabes Unidos, 2023: A partir de mediados del verano de 2023, Emirates puede revelar que su última campaña publicitaria y colaboración de marca contará con Penélope Cruz.

El actor y filántropo ganador del Premio de la Academia ya es fanático de la marca Emirates y un viajero frecuente que ha visitado Dubai varias veces. En imágenes exclusivas detrás de escena filmadas a bordo de un avión A380 exclusivo de Emirates, Cruz reveló su pasión por Emirates y la asociación positiva que tiene con la marca, afirmando que estaba encantada de asociarse con Emirates después de años de viajar con la aerolínea, en algunos de los viajes más especiales de su vida.

Los nuevos anuncios de televisión comenzarán a transmitirse a nivel mundial a partir de junio de 2023, tanto en inglés como en español, la lengua nativa de Penélope. Con un tema que invita a la reflexión: “viajar no se trata solo del destino final; ​También se trata de cómo llegar allí», los anuncios cortos muestran a Cruz probando todos los lujos exclusivos que los clientes de Primera y Business Class de Emirates experimentan mientras vuelan mejor, desde una bebida artesanal en la sala VIP a bordo del A380 hasta una placentera ducha sobre las nubes. , animando un partido de fútbol retransmitido por televisión en directo, hasta saborear generosas raciones de caviar de lujo. En otros lugares, disfruta de los espaciosos asientos de la nueva Clase Turista Premium de Emirates.

Interactúa con la tripulación de cabina de Emirates en varios idiomas y disfruta de la amplia variedad de películas y contenidos del galardonado sistema de entretenimiento a bordo Ice de Emirates, visto en una enorme pantalla LCD Full HD de 32 pulgadas, la más grande de la industria de la aviación. Cruz también es filmada usando los controles de temperatura personales en su suite privada de primera clase, usando binoculares hechos a medida para disfrutar de las vistas desde lo alto del cielo y usando el pijama humectante hidra-activo de Emirates para prepararse para una siesta en su cama, rodeada de por una variedad de comodidades de lujo, asegurando que su viaje sea espectacular desde el principio.

Cada uno de los nuevos anuncios de televisión fue dirigido y dado vida por Robert Stromberg, un director de Hollywood ganador de dos premios Oscar, con 21 premios y 30 nominaciones a premios por películas, series de televisión y comerciales a lo largo de su ilustre carrera. Stromberg trabajó en estrecha colaboración con el equipo de la marca Emirates para garantizar que los anuncios de televisión transmitieran el lujo reflexivo de la experiencia Fly Better, manteniendo al mismo tiempo una nota del descarado sentido del humor de Cruz. La estimada productora Ridley Scott Associates también apoyó la serie de anuncios de televisión y Framestore, el estudio creativo de efectos especiales ganador de múltiples premios.

Richard Billington, vicepresidente senior de marca y publicidad de Emirates, comentó; “Emirates se trata de Volar Mejor, donde el viaje a su destino importa tanto como el lugar en sí. Cuidamos cada detalle de la experiencia de Emirates y queríamos un embajador de la marca que reflejara la marca Emirates; tenía que ser alguien elegante, con estilo y que tuviera un atractivo global moderno. Penélope encajaba perfectamente.

Siguiendo los pasos de otros anuncios de éxito mundial, como Burj Girl, Jennifer Aniston a bordo de Emirates y Gerry the Goose, Penélope Cruz se asociará en la serie de anuncios que se transmitirá a nivel mundial en canales de noticias de televisión y se presentará en los propios canales digitales de Emirates, con Se anunciarán más actividades conjuntas durante el próximo año.

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CHRISTIE’S ESTABLISHES A RECORD FOR A SINGLE OWNER HERMÉS COLLECTION WITH THREE-PART SALEACHIEVING A COMBINED TOTAL OF:€5,935,230 /£5,146,132 / $6,237,136

INSIDE THE ORANGE BOX: A LIFETIME OF COLLECTING, PROPERTY FROM AN IMPORTANT EUROPEAN COLLECTOR 

AMSTERDAM – On 28 June, Christie’s Amsterdam closed the online sale of an exceptional single-owner collection of Hermès handbags, lifestyle accessories, scarves, homeware, jewellery, watches and scarves with Inside the Orange Box: A Lifetime of Collecting, Property from an Important European Collector: Part III, achieving a total of €1,927,044 / £1,659,814 / $2,111,283. This follows parts I and parts II of the auction in June and October 2022 in Milan, bringing the combined total for this extraordinary three-part collection to €5,935,230 / £5,146,132 / $6,237,136, a new record for any single-owner handbag collection at auction.

Inside the Orange Box: A Lifetime of Collecting, Property from an Important European Collector: Part III featured over 350 lots by the iconic brand Hermès and spanned over three decades of Hermès creativity. The sale attracted global participation with registrants from 54 countries. The sale was 100% sold by lot and 54% of new registrants to the sale were millennials. Leading the white glove sale was a rare, matte white Himalaya Niloticus Crocodile Birkin 35 which sold for €94,500 / £81,395 / $102,151, surpassing its pre-sale low estimate of €60,000. An additional leading highlight was a Custom Petit H Denim & Black Evercalf Leather Shadow Birkin 40 which sold for €50,400 / £43,411 / $54,481. A Petit H Jaune D’Or Clemence Leather, Black Crocodile & Black Fox Fur Kelly 28 by Hermès achieved €35,280/ £30,388 /  $38,136.

Further notable results include a Hermès Matte Blue Paon Alligator Birkin 35 which realised €47,880 / £41,240 / $51,757 alongside a Hermès matte Sanguine alligator Birkin 30 which achieved €44,100 / £37,984 / $47,671.

A selection of accessories and lifestyle items additionally achieved strong results: a limited edition 18k White Gold & Mother-of-Pearl Dial Marche du Zambèze Automatic Wrist Watch by Hermès sold for €13,860 / £11,938 / $14,982 exceeding its estimate of €2,000-3,000. A group of six silver pill boxes in the shape of Hermès handbags sold for €10,710 / £9,225 / $11,577.

Lucile Andreani, Head of Handbags, Christie’s EMEA: “We are thrilled with the results of this exciting three-part single owner collection with a total of €5,935,230 / £5,146,132 / $6,237,136. The first Christie’s handbags auction in Amsterdam, Inside the Orange Box is the largest single owner collection of Hermès handbags and accessories to ever appear at auction, and we are delighted with the phenomenal results of these three online sales, setting a new record for any private handbag collection sold at auction. The Handbags and Accessories department continues to attract millennials, with over half of our new registrants representing the millennial generation.”

Sale Highlights

About Christie’s

Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai).

Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million. Christie’s has sold 8 of the 10 most important single-owner collections in history, including the Paul G. Allen Collection—the most valuable collection ever offered at auction (November 2022). In recent years, Christie’s has achieved the world record price for an artwork at auction (Leonardo da Vinci’s Salvator Mundi, 2017), for a 20th century artwork (Andy Warhol’s Shot Sage Blue Marilyn, 2022) and for a work by a living artist (Jeff Koons’ Rabbit, 2019). 

Christie’s Private Sales offers a seamless service for buying and selling art, jewellery and watches outside of the auction calendar, working exclusively with Christie’s specialists at a client’s individual pace.

Recent innovations at Christie’s include the groundbreaking sale of the first NFT for a digital work of art ever offered at a major auction house (Beeple’s Everydays, March 2021), with the unprecedented acceptance of cryptocurrency as a means of payment. As an industry leader in digital innovation, Christie’s also continues to pioneer new technologies that are redefining the business of art, including use of hologram technology to tour life-size 3D objects around the world, and the creation of viewing and bidding experiences that integrate augmented reality, global livestreaming, buy-now channels, and hybrid sales formats. 

Christie’s is dedicated to advancing responsible culture throughout its business and communities worldwide, including achieving sustainability by reducing our carbon emissions by 50% and pledging to be net zero by 2030, and actively using its platform in the art world to amplify under-represented voices and support positive change.

Browse, bid, discover, and join us for the best of art and luxury at: www.christies.com or by downloading Christie’s apps. The COVID-related re-opening status of our global locations is available here.

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Honda Aircraft Company Unveils the HondaJet Elite S

Honda Aircraft Company the HondaJet Elite S

GREENSBORO, N.C. – May , 2021 – Honda Aircraft Company today revealed a new upgraded aircraft, the “HondaJet Elite S,” at its first ever virtual product launch event themed “Innovation Continues: Elite S.”

The HondaJet Elite S features several upgrades that expand operational capability and improve flight operation. With an increased maximum takeoff weight of 200 lbs., customers can now fly up to 120 nm (138 mi) further* at a higher payload, or take an additional passenger* during their typical mission.

Additionally, the new avionics features of FAA DataComm and ACARS replace traditional voice commands with text-based messaging to improve the clarity and efficiency of communications. Combined with the newly introduced Advanced Steering Augmentation System (ASAS), the Elite S further reduces pilot workload and maximizes safety.

Honda Aircraft Company the HondaJet Elite S

Honda Aircraft Company the HondaJet Elite S

Taking the HondaJet’s signature exterior profile to the next level, the HondaJet Elite S introduces new styling with exclusive paint schemes available in Gunmetal, Luxe Gold, and Deep Sea Blue. These new color options are topped off with a signature Elite S logo, with the bold red S and further customization available depending on exterior color selections.

While introducing the HondaJet Elite S, Honda Aircraft Company unveiled an Elite S with a special paint scheme, which represents the company’s continued commitment to research and development of leading-edge technology to realize new possibilities and propose new value for business aviation.

 “Since its introduction in 2018, the HondaJet Elite has achieved the best performance in its class while also being the most efficient, and with the new Elite S, we take another step forward in expanding the aircraft’s capability,” said Honda Aircraft Company’s President and CEO Michimasa Fujino. “As a result of the innovation, design and engineering on the new Elite S, we are once again setting a new standard in business aviation.”

The HondaJet Elite S has inherited the aeronautical breakthroughs developed by Honda Aircraft Company, including the Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) fuselage nose and wing, composite fuselage and a highly customized avionics suite. The aircraft continues to be the most efficient, quietest, fastest, highest, and farthest-flying in its class. *additional range benefit begins to phase in above 650 lbs. of payload; additional passenger/payload benefit ranges from 170-200 lbs. depending on range of mission

– Key new features of the HondaJet Elite S –
Increased Gross Weight 200 lbs.
• Carry additional payload for the same distance, or load more fuel and fly further with the same payload.

Avionics Software Upgrade *optional featuresA
Building on the highly customized HondaJet avionics suite based on G3000, the Elite S introduces several new advanced features enabling more seamless communication and reduced pilot workload for more efficient operations.
• FAA Data Comm: Functionality intended to replace traditional voice commands with text based messaging for departure clearance and enroute services where available in the United States.
• ACARS: Enables text based messaging with both air traffic services and operation centers. Air traffic services include terminal information, terminal weather, and departure clearance from supported airports. ACARS also provides several functionalities for communicating with operation centers including: flight plan upload, messaging, weather, and automatic transmission of position reporting and Out/Off/On/In status.
• COM3: This functionality allows the operator to disable the Datalink Mode of the radio and use it as a 3rd VHF, to increase dispatch reliability. This function will come with selection of FAA Data Comm and ACARS.

Advanced Steering Augmentation System (ASAS)
• Advanced Steering Augmentation System (ASAS) reduces pilot workload and enhances safety for missions in specific weather conditions.

New Styling Options
• New exterior paint schemes: Gunmetal, Luxe Gold, Deep Sea Blue
• Several color options for the new Elite S logo with the bold red S as a standard offering.
For more information, visit hondajet.com.

About the HondaJet Elite S

The HondaJet Elite S is the fastest, farthest and highest-flying plane in its class. The HondaJet Elite S incorporates Honda Aircraft’s many technological innovations, including the unique Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) nose and wing, and composite fuselage. The aircraft is also powered by the GE Honda Aero Engines HF120. All of these advancements contribute to the aircraft’s superior performance, unparalleled efficiency and maximized fuselage space, making the aircraft’s cabin the largest in its class. The HondaJet Elite S cabin features a full service galley, a private lavatory with optional belted seat and an industry first Bongiovi sound system. The aircraft sets the standard in safety and human-machine interface technology with an ergonomically designed cockpit and highly customized Garmin® G3000 avionics suite.

Honda Aircraft continues to be committed to improving lives through personal mobility, while living in a sustainable society. The HondaJet Elite S remains significantly more fuel efficient and emits less greenhouse gases than all other similarly sized twin-engine business jets. Certified for single pilot operations, the HondaJet Elite S continues to live up to the company’s reputation for superior performance, efficiency, quality, and value.

About Honda Aircraft Company

Honda Aircraft Company is a wholly owned subsidiary of American Honda Motor Co., Inc. Founded in 2006, Honda Aircraft’s world headquarters is located in North Carolina, the birthplace of aviation. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motor Co., Ltd. is alive today as Honda Aircraft fulfills one of Honda’s longstanding dreams to advance human mobility skyward.

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