Clé de Peau Beauté – LA CRÈME

Una intensiva crema de noche diseñada para amplificar la Skin Intelligence, que activa una fuente de profunda vitalidad y luminosidad de la piel. Con una alta concentración de Skin-Empowering Illuminator, que actúa sobre el innato potencial de autorregeneración de la piel.

A la mañana siguiente la piel estará visiblemente rejuvenecida, increíblemente suave y firme. Con el uso continuado, la piel alcanza considerable elasticidad y joven densidad.

Basada en años de estudio, Clé de Peau Beauté libera el poder de la Skin Intelligence – la innata habilidad para distinguir entre buenos y malos estímulos y así alcanzar y mantener la piel en su condición ideal. De este conocimiento y usando tecnología de vanguardia, nuestro exclusivo ingrediente, Skin-Empowering Illuminator, se desarrolló para realzar la innata habilidad de la piel de repararse y defenderse a si misma.

La Crème está enriquecida con una alta concentración de Skin Empowering Illuminator, liberando luminosidad que evoluciona hacia una apariencia más luminosa y joven.

Resultados exquisitos

  • La suntuosa fórmula de la crema aporta un “cocktail” de ingredientes que nutre la piel con un efecto hidratante de 24 horas de duración.
  • La piel resulta visiblemente rejuvenecida, con joven densidad, suavidad y firmeza, mientras que previene la aparición de arrugas.
  • La piel obtiene una novedosa luminosidad y uniformidad para un rostro repleto de energía y luminosidad.
  • Impregna la piel con increíble elasticidad.
  • Con el uso continuado, ayuda a mantener una joven y bella apariencia de la piel.

TECNOLOGÍA INTELIGENTE E INGREDIENTES

  • Basada en resultados críticos que revelan el mecanismo nocturno de la piel, incorpora rompedora tecnología que actúa sobre el innato potencial de la piel de autorregeneración, y una renovada sensación de firmeza y elasticidad la mañana siguiente.
  • Contiene Extracto de CeraFerment, un escaso bio-ingrediente que ayuda a la piel a mejorar su renovación natural para un rostro repleto y joven.
  • Infundida con más de 60 ingredientes metódicamente seleccionados, formulados con maestría por los científicos especializados de Clé de Peau Beauté, sin comprometer su exquisita y confortable textura.
  • Contiene Retinol ACE, un luminoso activo 4MSK (Potassium 4-methoxysalicylate), que previene frente a una excesiva producción de melanina y ayuda a prevenir la aparición de manchas.

LISTA DE INGREDIENTES

WATER(AQUA/EAU)・PENTAERYTHRITYL TETRAETHYLHEXANOATE・GLYCERIN・BUTYLENE GLYCOL・TRIISOSTEARIN・SQUALANE・BEHENYL ALCOHOL・TREHALOSE・ISODECYL NEOPENTANOATE・PETROLATUM・DIMETHICONE・MALTITOL・POTASSIUM METHOXYSALICYLATE・HYDROGENATED POLYISOBUTENE・STEARYL ALCOHOL・MYRISTYL MYRISTATE・BEHENETH-20・PHENOXYETHANOL・BUTYROSPERMUM PARKII (SHEA) BUTTER・SILICA・THEANINE・DIMETHYLACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE CROSSPOLYMER・MICROCRYSTALLINE WAX(CERA MICROCRISTALLINA/CIRE MICROCRISTALLINE)・CAPRYLIC/CAPRIC TRIGLYCERIDE・PHYTOSTERYL MACADAMIATE・TRISODIUM EDTA・POLYVINYL ALCOHOL・PEG/PPG-14/7 DIMETHYL ETHER・PEG/PPG-17/4 DIMETHYL ETHER・TOCOPHERYL ACETATE・FRAGRANCE (PARFUM)・RETINYL ACETATE・SODIUM CITRATE・HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL・ALCOHOL・BHT・HYDROGENATED VEGETABLE OIL・CITRIC ACID・SODIUM METABISULFITE・SODIUM METAPHOSPHATE・ECTOIN・DIPOTASSIUM GLYCYRRHIZATE・IRON OXIDES (CI 77492)・ALPHA-ISOMETHYL IONONE・CITRONELLOL・GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT・LINALOOL・LILIUM CANDIDUM BULB EXTRACT・GERANIOL・ANGELICA ACUTILOBA ROOT EXTRACT・BENZYL BENZOATE・HYDROLYZED SILK・LIMONENE・OLEA EUROPAEA (OLIVE) LEAF EXTRACT・IRIS FLORENTINA ROOT EXTRACT・PAEONIA ALBIFLORA ROOT EXTRACT・SANGUISORBA OFFICINALIS ROOT EXTRACT・CRATAEGUS MONOGYNA FLOWER EXTRACT・FAGUS SYLVATICA BUD EXTRACT・PANAX GINSENG ROOT EXTRACT・GLYCINE・RUBUS SUAVISSIMUS (RASPBERRY) LEAF EXTRACT・INOSITOL・TOCOPHEROL・PINUS SYLVESTRIS CONE EXTRACT・CAMELLIA SINENSIS LEAF EXTRACT・ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT (ROSMARINUS OFFICINALIS LEAF EXTRACT)・IRON OXIDES (CI 77491)・ROSA CANINA FRUIT EXTRACT・PERILLA OCYMOIDES LEAF EXTRACT・SERINE・ZINGIBER AROMATICUS EXTRACT・SODIUM ACETYLATED HYALURONATE・ISOSTEARIC ACID・HYDROLYZED YEAST・BENZOIC ACID・HYDROLYZED CONCHIOLIN PROTEIN・LAURYL BETAINE・POTENTILLA ERECTA ROOT EXTRACT・POLYSORBATE 20・UNCARIA GAMBIR EXTRACT・SODIUM CARBOXYMETHYL BETA-GLUCAN・CENTAUREA CYANUS FLOWER EXTRACT・BUPLEURUM FALCATUM ROOT EXTRACT・SODIUM BENZOATE

* Algunos de los ingredientes pueden resultar inconsistentes por la mejora o cambios en el método indicado. Por favor lea la etiqueta del producto para conocer la lista exacta.

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Two German design icons sought and found each other: Berlin-based eyewear manufacturer ic! berlin and Mercedes-Benz are jointly launching a sunglass collection. The Designers of both brands have worked hand in hand to develop a design language that goes far beyond a pure logo cooperation. It combines the essential expressive features of both worlds. The result is five new exclusive eyewear models, which are based on design elements of Mercedes-Benz and Mercedes-AMG vehicles and are crafted in the ic! berlin manufactory in Berlin-Marzahn.

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Dynamic shapes, exclusive materials, colour accents in lacquer and excellent wearing comfort characterize the new Capsule 2021. The Puristic design, typical of ic! berlin, meets the avantgarde spirit of Mercedes-Benz and interprets the vehicle design in each model in a special way. Stainless steel frames, high-performance ZEISS lenses, soft silicone nose pads and high-quality temple hinges ensure that every pair of eyewear remain an expression of individual lifestyle for a long time. In addition to the classic Mercedes-Benz logo, the new Mercedes-Benz pattern is lasered onto the temples as stylish branding.

The Mercedes-AMG model AMG 02 for men is a masculine and a sporty reinterpretation of the pilot shape design. They are available in four colour variations. The frame of the AMG 02 shows a powerful edge with its straight lines and underlines the extroverted appearance with accents in the three paint colours; red, yellow and blue. These colours were also developed in collaboration with the Mercedes-AMG designers. The hand-applied varnish adorns the thin-connecting brow arch over the bridge and the front upper sides of the temples.

The AMG 02 is available in the following colour variations:

  • Storm Grey and Gun Metal / Yellow – grey-blue frame, grey glass with colour gradient, yellow lacquer accents
  • Ultra Beam and Chrome / Blue – frame and temples in chrome, mirrored glass, blue colour accents
  • Nightfall and Black/ Red – black frame and temple, dark grey lenses, red accents
  • Black to Grey and Black – black frame and bracket, black glass with a gradient, no colour accents

The Mercedes-Benz variant, MB Shield 02, is a unisex model with a futuristic look. The simple mono disc is held in place by a stainless steel half frame, which is accentuated by a Plotic Clip in the area of the bridge. This is painted in the colour variant Ultra Beam and Fashion Silver as a contrast to the mirrored glasses and the silver frame in iconic Lemon Verbena. The Plotic Clip is black in the colour variant Night Shadow and Electric Light Blue with dark blue lenses with a colour gradient and light blue frame. In addition to the clean version, the Night Shadow glass is also available with a striking Mercedes-Benz pattern.

“The collection proves how our design philosophy of ‘sensual clarity’ can be expressed in different styles – from classic and elegant to sporty and futuristic – in the form of eyewear. For me, it was important to develop a wide range of formal interpretations, analogous to the range of our vehicles, in order to appeal to different customers. The high aesthetic standards, which include the continual reinterpretation of stylistic elements which create the identity of both partners, form a convincing product with the goal of maximum functionality. This goal is also inherent in both companies,” says Martin Bremer, Head of Creation Corporate Design at Mercedes-Benz.

The MB 04 is a unisex model with sporty elegance and a real flyweight at only 17 g. The trapezoidal glasses with bevelled sides are held by a discreet stainless steel frame. Here, too, the design highlight is the lacquer accent on the brow-bones and on the temples – in colour variants:

Black to Clear and Graphite / White in white
Night Fall and Black / Red versions in red
The MB 04 Blueberry Fade and Electric Light Blue, on the other hand, achieved their colour brilliance through the blue-violet glasses with a colour gradient in the light blue frame.

A reinterpretation of the iconic trapezoidal shape is the men’s MB 05 model. The sophistication of the MB 05 lies in its cool simplicity. It is offered in the colour combinations:
Storm Grey and Gun Metal / Yellow
Ultra Beam and Electric Light Blue / Off White
as well as Nightfall and Black / Red.
On this straight frame, the subtle lacquer application on the middle brow arch sets the colour accent.

The women’s model of the collection, MB 06, is a fashion statement. Oversized in the shape of a butterfly and with an accentuated frame on the side, these sunglasses combine trendy retro chic with luxurious style. The combination of ocean fade and rose gold is particularly striking. The colour gradient of the lenses change from dark blue to a delicate shade of purple, which the frame, with the widened side sections and the bridge in rose gold, take up again. The model in Sunset Boulevard and Aubergine with brownish-purple lens is a little less playful and yet very feminine. The classic colour combination Black to Grey and Black has a delicate mauve stripe along the upper edge as a design element.

“With our new Capsule Collection, we want to show that something very special can arise in the eyewear segment when two design-savvy brands as ic! berlin and Mercedes-Benz team up,” explains Harry Skinner, Lead Designer ic! berlin.

About ic! berlin

The eyewear manufacturer ic! berlin was founded in Berlin in 1996. It manufactures innovative eyewear made in Berlin by hand. ic! berlin models are extremely light, flexible and are characterized in particular by a screwless joint solution that is unique worldwide. Each collection line stands for its own unique form language and represents a part of the company’s own design identity. By now, eyewear from ic! berlin is sold in over 60 countries around the world. The company has its headquarters in Berlin and currently employs more than 180 people.  www.ic-berlin.de

life

THE RITZ-CARLTON MALDIVES , FARI ISLANDS RESORT

THE RITZ-CARLTON MALDIVES , FARI ISLANDS RESORT BRINGS TO LIFE THE BEST SPIRIT OF NORTH MALÉ ATOLL WITH OVERWATER VILLAS.

The Ritz-Carlton Maldives, Fari Islands welcomes you to embrace island life.  A distinguished ‘Aris Meeha’ or butler refined by the Ritz-Carlton service tailors a journey of meaningful moments. Immerse into Maldivian stories as Sangu shells are blown, and Boduberu drums are crafted. Transition from a day full of discoveries in North Malé Atoll into an evening of indulgence in your overwater villa and the resort surroundings.

OVERWATER VILLAS IN THE MALDIVES

Set above azure waters or nestled along beach coves, the villas at The Ritz-Carlton Maldives, Fari Islands blend island living with modern design. Blurring the line between indoors and out, each villa offers water views, an infinity pool, a sundeck and the attention of an Aris Meeha personal butler.

GUERLAIN - Exceptional Creations - The Bee Bottle by Begum Khan 2021

GUERLAIN – Exceptional Creations 

The Bee Bottle by Begum Khan 2021

This exceptional Guerlain perfume is priced at 10,000 euros

01 HEADING EAST

With the Bee Bottle, the young designer has cast a bridge between past and future; between East and West. An artistic encounter between two worlds. For Guerlain, Begüm Khan has created a work of art all in gold-plated bronze and encrusted with pavé gemstones; an encounter between East and West, as told by the designer:

“Since embarking on this collaboration, I have been constantly amazed by the synergies between myself, a young Turkish designer, and the centuries-old house of Guerlain.”

02 THE WORLD OF BEGÜM KHAN

Jewellery designer Begüm Kiroglu grew up in a family of Ottoman art collectors. Inspired by the East and by the opulence of Istanbul, she decided to create jewellery brand in 2012. With an abundantly whimsical imagination, she designs works of art that reinterpret nature, flora and fauna, forming a rich compendium of beasts and floral symbols.

03 THE BEE, SOURCE OF INSPIRATION

The theme of the bee is very dear to Guerlain, as a source of inspiration, a decorative motif and the hallmark of an ecological commitment. . A source of inspiration for Begüm Khan: ‘Bees have always intrigued me: they are a common sight, buzzing all around us, and yet their beauty is often overlooked. They are fragile yet strong, and there is something inspiring in this dichotomy. Bees are also synonymous with Guerlain, so they were a natural choice for our collaboration.” says the artist.

04METAMORPHOSIS OF THE BEE BOTTLE

Begüm Khan chose to create a jewel comprising elements that resonate with the West and the world of Guerlain. In the fantastical design, an imperial bee, the Guerlain symbol, escapes from its fanciful and luxurious universe to land for a fleeting moment on the bottle, fringed by four majestic flowers. Each piece is handmade by Turkish craftsmen in a historic workshop near the Grand Bazaar in Istanbul, through a labour of love that imbues every bottle with its own personality and soul.

05 AN EXCEPTIONAL SAVOIR-FAIRE

Crafted in Istanbul workshop, the bronze-set decorative adornment is plated with 24-karat gold and paved with approximately 6,500 coloured gems. One by one, each stone is added by hand. Once placed on the bottle, the precious motif blots out the cartouche. This inimitable, meticulous feat of metalwork takes over fifty hours to complete.

06 LE SONGE DE LA REINE

The exclusives fragrance that comes with the creation, Le Songe de la Reine, brings us before the gateway into the East. This Eau de Parfum opens on a fresh and vibrant mix of mandarin and bergamot, revealing the freshness and the delight of fig notes in its heart, set upon a woody base of sandalwood and cedar notes. “This is a fragrance full of contrasts, wherein the woody notes, in their strength and sensuality, are confronted with the vegetal vitality of fig sap.” says Thierry Wasser, Guerlain House Perfumer.

SERENGETI, THE ULTIMATE GLASSES TECHNOLOGY

Serengeti pays particular attention to the materials we use to protect your eyes and offer you the best visual acuity available on the market.
From the finest and ultimate raw materials to the latest coatings, every step of the production and every component are meticulously checked to guarantee the best quality and protection.

Ultra-light mineral lenses:

Photo Taken In United States, Venice

Experience the ultimate lens on the market.

Our mineral lenses are made with borosilicate optical glass, from Corning.
A full 20% thinner and lighter, our Borosilicate mineral glass lenses are finer than any other lens.
They provide the best visual acuity you could ever experience.
Every pair of Serengeti mineral lenses is unique:
each Photochromic lens passes through a
Hydrogen-fueled Lehr furnace, which activates the Spectral Control technology – with varying temperatures that determine the proprietary lens hue.
They are also chemically tempered to ensure scratch and impact resistance.
To complete this unrivaled visual experience, an anti-reflective coating is added to the backside of the lens, canceling the scattering light that causes reflective glare.

Photo Taken In United States, Venice

FRAME MATERIALS AND TECHNOLOGY METAL

Offering the possibility of creating thin and lightweight frames, handcrafted for ultimate comfort and a wide fit range.
Metal frames also have the great advantage of being strong and impact resistance as well as being highly aesthetic by proposing an infinite variety of colors and combinations with other materials.

NYLON TR90

Using only the highest-quality injected
Nylon TR90 for superior durability, these fashionable frames have the added benefit of being exceptionally light, strong, chemically resistant, and extremely flexible and comfortable.

ACETATE

Expertly produced and cured from all-natural cotton, our Cellulose Propionate Acetate is not only handcrafted to be lightweight but can be made into beautiful patterns and brilliant hues. Pliable when heated, it is ideal for custom fitting.


A UNIQUE 3-EN-1 LENS TECHNOLOGY

Serengeti® is a pioneer in the development of photochromic technology. Darkening in bright sunlight and lightening in overcast conditions, Photochromic technology allows your eyes to adapt to any light, anywhere. The result is a view of the world so crystal clear, you’ll notice natural beauty you’ve never seen before. This technology is molecularly infused into every Serengeti lens.
Serengeti’s Polarizing technology suppresses glare, allowing you to enjoy all the depth and beauty the world has to offer. When glare reflects off the road, water, snow or flat areas, parallel light rays can pass through unhindered, while distracting perpendicular light is reflected. This allows you to discover more clarity, while living free from glare and eye fatigue.
Some of our products feature non-polarized lens options, ideal for pilots or professionals with digital instrument panels.

Hotel Único Madrid Un oasis en pleno centro de Madrid desde hace diez años

Hotel Único Madrid, es un hotel boutique de lujo (5*) ubicado en una de las zonas más exclusivas de la capital, en plena “Milla de Oro” del Barrio de Salamanca. Un palacete del S.XIX que esconde en su interior espacios de noble arquitectura y luz natural,44 habitaciones y suites, un espectacular restaurante aclamado por la crítica al que se accede por un jardín privado con zona lounge, una biblioteca que recoge un sinfín de títulos nacionales e internacionales, salas para eventos, Wellness Suite, gimnasio y todo tipo de servicios a medida donde el cliente se siente en casa.

El reconocido chef Ramón Freixa lidera un equipo encargado de hacer que el arte y la gastronomía se encuentren en el Restaurante Ramón Freixa Madrid. Un lugar donde despiertan los sentidos y donde cada plato cuenta una historia que se descubre bocado a bocado. Una experiencia que le ha merecido 2 estrellas Michelin y 3 soles Repsol.

El jardín interior, uno de los secretos mejor guardados de nuestro hotel, permite relajarse y abstraerse del ajetreado ritmo de la capital, sin salir de la ciudad mientras se disfruta de un cóctel de autor del premiado mixólogo Manel Vehí.

 

Philip Treacy, the most famous hatter in the world

Philip Treacy has become the world’s most in demand hat designer. His hats are as popular with European aristocrats as with Hollywood royalty. Widely credited for changing the perception of the hat, he designs hats to flatter and enhance the wearer.

“I have had the greatest pleasure of having the opportunity to challenge people’s perception of what a hat should look like in the 21<sup>st</sup> century. I make hats because I love hats. It’s an enigmatic object that serves the human purpose only of beautification and embellishment, and making one feel good, whether you’re the observer of the spectacle or the wearer”

— Philip Treacy

 

Philip Treacy

www.philiptreacy.co.uk/

 

 

GREENSBORO, N.C. – May , 2021 – Honda Aircraft Company today revealed a new upgraded aircraft, the “HondaJet Elite S,” at its first ever virtual product launch event themed “Innovation Continues: Elite S.”

The HondaJet Elite S features several upgrades that expand operational capability and improve flight operation. With an increased maximum takeoff weight of 200 lbs., customers can now fly up to 120 nm (138 mi) further* at a higher payload, or take an additional passenger* during their typical mission.

Additionally, the new avionics features of FAA DataComm and ACARS replace traditional voice commands with text-based messaging to improve the clarity and efficiency of communications. Combined with the newly introduced Advanced Steering Augmentation System (ASAS), the Elite S further reduces pilot workload and maximizes safety.

Honda Aircraft Company the HondaJet Elite S

Honda Aircraft Company the HondaJet Elite S

Taking the HondaJet’s signature exterior profile to the next level, the HondaJet Elite S introduces new styling with exclusive paint schemes available in Gunmetal, Luxe Gold, and Deep Sea Blue. These new color options are topped off with a signature Elite S logo, with the bold red S and further customization available depending on exterior color selections.

While introducing the HondaJet Elite S, Honda Aircraft Company unveiled an Elite S with a special paint scheme, which represents the company’s continued commitment to research and development of leading-edge technology to realize new possibilities and propose new value for business aviation.

 “Since its introduction in 2018, the HondaJet Elite has achieved the best performance in its class while also being the most efficient, and with the new Elite S, we take another step forward in expanding the aircraft’s capability,” said Honda Aircraft Company’s President and CEO Michimasa Fujino. “As a result of the innovation, design and engineering on the new Elite S, we are once again setting a new standard in business aviation.”

The HondaJet Elite S has inherited the aeronautical breakthroughs developed by Honda Aircraft Company, including the Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) fuselage nose and wing, composite fuselage and a highly customized avionics suite. The aircraft continues to be the most efficient, quietest, fastest, highest, and farthest-flying in its class. *additional range benefit begins to phase in above 650 lbs. of payload; additional passenger/payload benefit ranges from 170-200 lbs. depending on range of mission

– Key new features of the HondaJet Elite S –
Increased Gross Weight 200 lbs.
• Carry additional payload for the same distance, or load more fuel and fly further with the same payload.

Avionics Software Upgrade *optional featuresA
Building on the highly customized HondaJet avionics suite based on G3000, the Elite S introduces several new advanced features enabling more seamless communication and reduced pilot workload for more efficient operations.
• FAA Data Comm: Functionality intended to replace traditional voice commands with text based messaging for departure clearance and enroute services where available in the United States.
• ACARS: Enables text based messaging with both air traffic services and operation centers. Air traffic services include terminal information, terminal weather, and departure clearance from supported airports. ACARS also provides several functionalities for communicating with operation centers including: flight plan upload, messaging, weather, and automatic transmission of position reporting and Out/Off/On/In status.
• COM3: This functionality allows the operator to disable the Datalink Mode of the radio and use it as a 3rd VHF, to increase dispatch reliability. This function will come with selection of FAA Data Comm and ACARS.

Advanced Steering Augmentation System (ASAS)
• Advanced Steering Augmentation System (ASAS) reduces pilot workload and enhances safety for missions in specific weather conditions.

New Styling Options
• New exterior paint schemes: Gunmetal, Luxe Gold, Deep Sea Blue
• Several color options for the new Elite S logo with the bold red S as a standard offering.
For more information, visit hondajet.com.

About the HondaJet Elite S

The HondaJet Elite S is the fastest, farthest and highest-flying plane in its class. The HondaJet Elite S incorporates Honda Aircraft’s many technological innovations, including the unique Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) nose and wing, and composite fuselage. The aircraft is also powered by the GE Honda Aero Engines HF120. All of these advancements contribute to the aircraft’s superior performance, unparalleled efficiency and maximized fuselage space, making the aircraft’s cabin the largest in its class. The HondaJet Elite S cabin features a full service galley, a private lavatory with optional belted seat and an industry first Bongiovi sound system. The aircraft sets the standard in safety and human-machine interface technology with an ergonomically designed cockpit and highly customized Garmin® G3000 avionics suite.

Honda Aircraft continues to be committed to improving lives through personal mobility, while living in a sustainable society. The HondaJet Elite S remains significantly more fuel efficient and emits less greenhouse gases than all other similarly sized twin-engine business jets. Certified for single pilot operations, the HondaJet Elite S continues to live up to the company’s reputation for superior performance, efficiency, quality, and value.

About Honda Aircraft Company

Honda Aircraft Company is a wholly owned subsidiary of American Honda Motor Co., Inc. Founded in 2006, Honda Aircraft’s world headquarters is located in North Carolina, the birthplace of aviation. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motor Co., Ltd. is alive today as Honda Aircraft fulfills one of Honda’s longstanding dreams to advance human mobility skyward.

El tercer mejor cocinero del mundo es vasco y nunca ha cocinado fuera del pueblo donde nació

Iñaki Arteta retrata a Bittor Arginzoniz, un cocinero que huye de una fama que ha encontrado a través del Asador Etxebarri.

Bittor Arginzoniz, un cocinero vasco que acabó delante de una parrilla por casualidad y que ahora regenta uno de los mejores restaurantes del mundo como si se tratase de una tarea igual de destacable que repartir folletos publicitarios por las calles o regar las plantas del vecino cuando se va de la ciudad.

“Yo sólo hago algo que me gusta e intento hacerlo lo mejor que puedo”, explica ante la cámara de Iñaki Arteta. “Nunca he encarado mi trabajo pensando en las listas de los mejores restaurantes ni en estrellas Michelin. Sólo en ofrecerle el mejor servicio al cliente”. Hace falta verle para captar la modestia honesta de sus palabras. Es una persona que nació en Atxondo, un pueblo de Vizcaya, y que ha permanecido enraizado en esa tierra sin dejar de cultivar los valores que recibió de sus padres. Cuando se le pregunta por qué no abre otros locales y amplía el negocio, por ejemplo, responde casi sorprendido: “Aquí viene a comer gente de muy lejos, que espera que les cocine yo. Tengo que estar. Para mí eso es sagrado”. Algo en su conducta recuerda a las tradiciones antiguas. En su manera de encarar su día a día subsiste esa dedicación respetuosa que caracterizaba a los hombres que hacían de su labor su vida. Como ellos, vive conectado a unas raíces de las que rescató hace tiempo un amor disciplinado por las pequeñas cosas y una pasión casi ancestral hacia las brasas. “Cuando el hombre descubrió el fuego comenzó a comer caliente”, resume escuetamente. Es la forma de cocinar más antigua que existe, que se ha visto desplazada en los últimos tiempos debido a los avances tecnológicos, pero que él ha rescatado y elevado a través de una perseverante innovación. Algunos críticos de renombre y grandes personajes del mundo culinario destacan esa faceta suya como una genialidad, aunque él se quita importancia constantemente: “Es todo más sencillo. Cuando cocinas todos los días con la parrilla y dominas un producto, te aburres. A mí me gusta probar a cocinar cosas nuevas todo el rato. Es una manera de motivarme”.

Asador Etxebarri

La característica y la filosofía de nuestro tipo de cocina, siguiendo la técnica ancestral del uso de diferentes tipos de leña, el fuego, la brasa y la huella perfumada de los humos, llevan intrínseca una limitación en el número de comensales que podemos atender si no queremos renunciar a nuestra esencia, por lo que podemos atender a un máximo de 30 comensales por servicio.

El precio medio de nuestro menú es de 209 € (IVA incluido, bebidas aparte). Aceptamos todas las tarjetas de crédito.

HORARIO DE NUESTROS SERVICIOS  Comidas: de martes a domingo de 13:00 a 13:30h. VACACIONES  Agosto

Iñaki Arteta ha retratado su labor al frente del Asador Etxebarri. En una conversación con este periódico, el realizador ha destacado las impresiones que le causó convivir con el cocinero durante cerca de 40 días de filmación. “Parece un hombre casi primitivo. Está muy ligado a la naturaleza. Tiene una manera de trabajar muy peculiar, muy alejada de lo que prima hoy en día en la cocina internacional; pero a base de mezclar innovación y tradición ha conseguido ser reconocido como uno de los mejores cocineros del mundo. Desde luego, es una persona muy interesante, y más todavía cuando la conoces”. Su vocación por los fogones fue tardía, sin embargo. Antes de comprar el asador, en 1990, había trabajado en “varias cosas”. Primero en el monte; después, durante diez años, en una fábrica de celulosa. Pero desde hace treinta años ha enfocado su vida en la cocina, a la que llegó “sin saber cocer un huevo”, y que desde el principio le provocó “un placer inmenso”. Esas sensaciones son, según él mismo dice, las que pretende que experimente el comensal en la mesa. “Algunas veces se consigue y otras no”, resume él.

Pese a su humildad apabullante, Arteta no puede escatimar los elogios: “Además de ir adonde haga falta para conseguir el mejor producto posible —una de las características innegociables de su cocina—, ha inventado él mismo una serie de utensilios que le permiten cocinar a la parrilla cualquier cosa”, explica. En el documental puede verse, por ejemplo, el sistema de poleas que diseñó para regular la altura de las parrillas y controlar el fuego, o las diversas sartenes de malla metálica con las que consigue cocinar a la brasa todo tipo de alimentos: desde angulas hasta yemas de huevo. También ha renegado del carbón, “que enmascara el sabor de la comida”, y ha recuperado la leña de encina para cocinar porque “su humo es mucho más suave y puro y potencia todos los ingredientes”. La última clave de su éxito consiste en preparar las ascuas en hornos independientes, para poder controlar el fuego en las parrillas y cocinar platos distintos de manera más eficaz.

El Asador Etxebarri está situado en Axpe, en el propio municipio de Atxondo, una localidad de menos de 2.000 habitantes. Desde hace poco más de diez años, además, sólo abre al mediodía. Los sábados es el único día de la semana que también ofrece servicio por las noches. Para colmo, la capacidad del restaurante no admite más de 40 comensales, y el temperamento del propio Bittor nunca ha dado demasiada importancia a la verborrea publicitaria. Con todos esos ingredientes, ¿cómo ha conseguido alcanzar el prestigio del que goza ahora?. Arteta nos responde: “Bueno, además de la evidente calidad que tiene, ha habido varios críticos importantes que lo descubrieron y lo dieron a conocer”. En el documental aparece el más destacado de todos, Rafael García Santos, al que Bittor demuestra un afecto sincero. “Tengo entendido que muchas de las evoluciones que ha ido haciendo en los últimos años han venido influenciadas por él”, explica el director. “Después, también, el escritor americano Michael Pollan le incluyó en su libro Cocinar como uno de los mejores cocineros de parrilla del mundo, y eso le dio bastante publicidad”. Desde entonces el Etxebarri ha sido incluido en repetidas ocasiones en la lista 50Best, llegando a ser considerado el tercer mejor restaurante del mundo en la última edición. “Ahora la mayoría de los clientes que vienen son extranjeros”, concluye, sencillamente, el chef.

“Es sin duda un hombre peculiar”, dice el realizador. “Entiende la vida como la entendían sus abuelos y desprende una sencillez muy llamativa. Aunque a primera vista pueda parecer huraño o seco, en realidad es una persona muy amable. Y cuando habla deja ver una cierta espiritualidad muy sorprendente”. Ahora que la cuarentena no permite a nadie salir de casa, durante los próximos diez días está disponible este documental que no sólo desgrana los motivos de un éxito merecido, o esboza los principales rasgos del hombre que hay detrás de la apariencia, sino que reproduce de una manera muy efectiva el poder embriagador de la naturaleza y la tranquilidad pausada que sólo puede respirarse en el campo.

MAGNETFILM

Self-taught Bittor Arginzoniz has achieved world fame as a grill genius with his restaurant Asador Etxebarri, ranked number 3 of the world best restaurants in 2019. His personality and the place where he lives make his cuisine unique, minimalism is his trademark. Bittor has revolutionized the way people roast meat, fish or vegetables. He has a remarkable ability to coax out explosive flavour from seemingly simple ingredients, most of which are grilled over his famous adjustable-height grills. The film offers viewers an exclusive look into Bittor’s way of working, from the obsessive search for the best product to preparation and cooking. Bittor shares his sources of inspiration and motivation. Category: Documentary Original title: Bittor Arginzoniz. Vivir en el silencio Director: Iñaki Arteta Production: Leize producciones S.L. Format: Full HD/DCP Runtime: 84 min Production Year: 2019 Language: Spanish Subtitled Versions: English Country: Spain Genre: Arts & Culture, Biography, Food Festivals (selection) Culinary Zinema, San Sebastian International Film Festival, Spain (2019) FIPADOC, France (2020) “Arteta has achieved an unusal degree of intimacy with Arginzoniz and his family and shows the chef in action in his kitchen, in some scenes never seen before “. – EL CORREO “Bittor is a person deeply rooted to his land, who sends messages to the world with his special cuisine, based on the ancient way of cooking with fire but with the innovations of these days.” – EL DIARIO VASCO More Infos: World Sales & Licensing: http://www.magnetfilm.de

THE GLOBAL DIGITAL ENTREPRENEUR BRINGS AN IMAGINATIVE TWIST TO NESPRESSO’S LATEST LIMITED EDITION COLLECTION

NESPRESSO PARTNERS WITH CHIARA FERRAGNI FOR A REFRESHING SUMMER COLLECTION

Nespresso is set to bring some stylish sizzle this summer with its latest collaboration with world-renowned Italian entrepreneur Chiara Ferragni. The partnership will see Chiara Ferragni transform some of the most loved Nespresso machines and accessories with her iconic style, so fans can look forward to her use of bold colours and vibrant design.

Nespresso and Chiara Ferragni are coming together to serve up coffee with style this summer. With her infectious playfulness and family values, the digital entrepreneur is the ideal personification of summer with Nespresso. Chiara Ferragni’s well-known eye for detail, disruptive ideas and active support for female empowerment are key components of the Nespresso brand, and are all brought together in this collaboration.

The Nespresso x Chiara Ferragni collaboration includes a range of activations, from the launch of the limited edition collection to exclusive events, through to summer-inspired coffee recipes and behind the scenes access. Coffee lovers eager to join Chiara Ferragni on her seasonal adventures with Nespresso are invited to stay tuned to social media for further announcements.

Speaking of her collaboration with Nespresso, Chiara Ferragni, said: “As an Italian, I am a big coffee drinker and have been a fan of Nespresso for a very long time. Nespresso really represents a contemporary way of living with its practical and smart approach to high quality coffee. This is why I am so thrilled to work on this collection, filled with fun and luxurious designs. When I first met the brand, they introduced me to a lot of initiatives regarding sustainability and recycling, that I deeply want to be a part of and contribute to in a near future.”

Anna Lundstrom, Chief Brand Officer at Nespresso, said: “We are delighted to announce this collaboration. Chiara Ferragni is a trailblazing global entrepreneur and has led the way in setting trends across fashion, lifestyle and digital engagement. As one of our most extensive brand collaborations to date, this exciting project showcases a fresh approach for Nespresso while supporting our creative vision. We are really excited to share Chiara Ferragni’s take on the Nespresso brand and cannot wait to finally bring the project to life to our communities.”

Blend aesthetic style and delicious coffee with the branded limited edition Nespresso x Chiara Ferragni Vertuo Next machine. As a twist on Nespresso’s newest machine, it will be available in a beautiful pastel pink colour, with her iconic logo emblazoned on its side. The intuitive one-touch machine can prepare a range of different coffee sizes, for every taste or moment with friends and family this summer.

Compact and chic, the Nespresso x Chiara Ferragni Essenza Mini opens up a whole world of high quality espresso-based coffees. Selected for the Nespresso x Chiara Ferragni collection to celebrate her love of the Ispirazione Roma coffee, the Essenza Mini has been updated with a vibrant coloured pattern showcasing the two brands distinctive visual signature.

Adding a pop of pink to your home, the limited edition Nespresso x Chiara Ferragni Aeroccino 3 offers a quick and sleek way to prepare hot or cold milk froth. Perfectly matching the Essenza Mini, this accessory can elevate espressos into a luxurious milky coffee, ideal for a relaxing summer experience.

Designed for indulgent coffee moments, the Nespresso x Chiara Ferragni Coffee Mug allows consumers to savour their favourite Nespresso cup at home. The mug is embellished with Nespresso’s monogram, which has been stylishly revisited with Chiara’s favourite pop colours to suit the season’s hottest trends.

For delicious coffee drinks while on the go, the Nespresso x Chiara Ferragni Nomad Travel Mug has been given a twist with her signature eye design. With its striking pastel pink colour, this limited edition Nomad Travel Mug is this summer’s must-have travel accessory.

SUMMER DRINKS WITH A TWIST

Exclusively for Nespresso, Chiara Ferragni has imagined her own signature iced coffee recipe, combining her favourite iced espresso with a rich coconut flavour for a tropical summer twist. To re-create this recipe at home, coffee lovers and fans of Chiara Ferragni can even add a touch of cotton candy to make the recipe bold and sweet, just like her. For the full recipe, fans can visit http://www.nespresso.com/chiara-ferragni.

The limited edition Nespresso x Chiara Ferragni summer collection will be available on www.nespresso.com and in selected boutiques as of May 28.

ABOUT CHIARA FERRAGNI

Chiara Ferragni is an Entrepreneur and a global Italian fashion icon.

Chiara’s career started in 2009 when she launched her personal style blog, The Blonde Salad. With her strong personal branding through social media, she successfully gained presence in the digital space and a mass following, nowadays she has more than 23 million followers on Instagram.

Chiara has collaborated with multiple fashion brands and has been on the cover of the most eligible fashion magazines all over the world including Vogue, Vanity Fair, and InStyle. She has also been included in Forbes’s list “30 influential people under 30” in 2015 and undoubtedly recognized as one of the most influential personalities in the fashion industry.

ABOUT CHIARA FERRAGNI BRAND

Chiara Ferragni is a fashion yet pop brand launched in 2013 that now offers total look collections.

The Brand is renowned for its iconic Eye logo and it presents today playful yet stylish collections where inspirational elements from travels, music, pop culture and contemporary art universe melt together. Global, positive, powerful and pure brand that combines prints, glitters and patches resulting in a contemporary and dynamic collection.

The brand launched mono brand stores in several locations including Milan and pop-up stores around the world in selected boutiques and department stores having a global expansion.