The Salon has revealed its dates, confirming that it will be opening to the general public with a two-part program.
The next edition of Watches and Wonders Geneva will be held from 9 to 15 April 2024 in Geneva’s Halles de Palexpo. New for next year, the general public will be able to attend the event over a long 3-day weekend, from Saturday to Monday inclusive. Press and trade visitors will have access to the Salon throughout the week.

The 2024 edition intends to build on the success of 2023, further raising Geneva’s profile as an international watchmaking destination. The program will again unfold in two parts – at Palexpo and In the City – with an evening event on Thursday 11 April in the heart of town. The aim is to get the people of Geneva and local players even more involved in this major watchmaking event.

All the brands taking part in Watches and Wonders Geneva 2024 will be announced at a later date, along with the full program.

COACHBUILT MASTERPIECE ‘BOAT TAIL’ MAKES GLOBAL DEBUT AT VILLA D’ESTE

Rolls-Royce’s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

  • Unique coachbuilt ‘Boat Tail’ makes its first-ever public appearance at the prestigious Concorso d’Eleganza Villa d’Este on 2 & 3 October 2021
  • Boat Tail on view to guests and media for two days only on the Mosaic Lawn within the grounds of the Grand Hotel Villa d’Este, on the shores of Lake Como, Italy
  • Exhibited four years after the first coachbuilt Rolls-Royce of the modern era, Sweptail, was launched at the same event in 2017


“It is a wonderful privilege to reveal this unique Rolls-Royce to the world for the very first time. Although images have been widely shared, the car itself has not been displayed in public before. The Villa d’Este Concorso d’Eleganza is the perfect occasion, bringing together leading international media alongside knowledgeable motoring experts and discerning luxury aficionados, on the glamorous shores of Lake Como. There is also a pleasing symmetry in that we launched the first coachbuilt Rolls-Royce of the modern era, Sweptail, at the 2017 event.

“It is a truly historic moment for the marque. We are leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalisation and contemporary patronage provide essentially limitless possibilities.”Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars


Rolls-Royce’s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. It will then be available for guests and journalists to view for two days only, before returning to the privacy and seclusion that have surrounded it since it was formally revealed in May 2021.

Images of the car have been shared and admired around the world; however, this is the first time Boat Tail itself has been displayed in public. It is a unique opportunity for guests and journalists to examine the car’s remarkable coachbuilt construction and extraordinary Bespoke detailing, which were designed and hand-built at the Home of Rolls-Royce in a highly demanding technical and creative project lasting almost four years.

Boat Tail marks a seminal moment in the annals of Rolls-Royce, demonstrating the marque’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first coachbuilt Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.

Boat Tail represents a pivotal moment for the wider luxury goods sector.  As a truly hand-built, one-of-a-kind creation, in which both the bodywork and interior are designed and produced to the client’s specification, Rolls-Royce Coachbuild redraws the boundaries of luxury and opens vast new possibilities for patrons of contemporary design and fine craftsmanship.

First staged in 1929 on the shores of Lake Como in northern Italy, the Concorso d’Eleganza Villa d’Este is one of the most important and glamorous occasions on the international lifestyle calendar. Normally held in May, the 2021 event takes place from 1-3 October 2021, with Boat Tail presented to the world, for the first time, on 2 & 3 October only

WATCHES & WONDERS  geneva – WEDNESDAY 7 TH APRIL

WATCHES & WONDERS  geneva – WEDNESDAY 7 TH APRIL

Your First Wake-Up to the Wonder of Watches
In this inaugural episode of The Morning Show, we took a spin through the virtual salon set-up and set out our stall for the next 10 days.

We introduced you to some of the faces you’ll be getting familiar with over the salon. Firstly, our experts in the studio, who will be handling some of the watches on your behalf this week in order to make you feel you’re here with us in person. Secondly, our experts abroad, who are the living embodiment of the true digital experience and what it can do.

The highlight of the first Morning Show was a look behind the clock face with A. Lange & Söhne and Hermès. The two artists who created the Hermès scenography at the Bâtiment des Forces Motrices in Geneva took us for a walk around their work. Being ‘with’ them, where art meets horlogerie, felt fitting for a show that highlighted the link between these two disciplines.

view more >>>

Watches and Wonders opens tomorrow for the biggest watch event ever to take place online!

Geneva, April 6, 2021  Close to 500 press conferences, over 40 keynotes, a daily live “Morning Show”, six expert-led panels… and a wealth of exceptional creations revealed by the 38 prestigious participating Maisons: Watches and Wonders 2021 opens tomorrow a for a particularly intense edition that will put watchmaking in the spotlight for over ten days. Online and
offline, from Geneva to Shanghai, follow this unmissable event live from anywhere in the world. Connect from tomorrow 7:00 CET to the
watchesandwonders.com digital platform.

Only hours to go before the curtain comes up on Watches and Wonders with a 2021 edition in two parts, starting with a digital format in Geneva, then over to Shanghai for an in-person Salon. For more than ten days, the eyes of the world will be on the creativity and expertise of the most prestigious names in watchmaking.

Getting this horological marathon under way, Watches and Wonders Geneva promises to be particularly intense with 38 participating brands – double last year – 500 press conferences, 400 presentations to retailers, over 40 keynotes, a daily live “Morning Show”, six panel discussions, also live each day, one-toone appointments, virtual tours and more. All part of the exciting program for the 23,000 visitors – media, retailers and end customers – who have been invited to Watches and Wonders Geneva by the brands for a fully digital Salon
experience.

Watchmaking puts on a “Morning Show” Going out live every morning from April 8 to 13 at 8:00 CET, the 2021 edition launches with the first “Morning Show” at 7:00 CET on April 7th. Presented by Belle Donati, a primetime news anchor for major European networks, this is where industry experts and other prestigious guests will be giving their informed insight. Analyses, summaries, product presentations, trend focuses, CEO interviews, expert views, panel discussions, highlights of the day and everything you need to know about watchmaking will be shared, live, each morning… not forgetting the “Minute LAB”, spotlight on the latest technology and innovations from the participating brands. No stone will be left unturned during these seven 40-minute shows, presented in English and simultaneously translated into simplified Chinese. The public will be able to watch the “Morning Show” live on the watchesandwonders.com platform or
catch up on the Watches and Wonders YouTube channel and social media.

Another highlight of the event will be the 42 launches and other “breaking news” from the 38 participating brands. Expect some major announcements, new watch presentations and exclusive product reveals, all on the new watchesandwonders.com platform.

A platform for debate and discussion And there is more: watchesandwonders.com is also a place for ideas and debate. Every day, from April 8 to 13 at 12:15 CET, influencers, brand leaders
and watchmaking experts will discuss the perspectives and challenges that lie ahead for the industry.: How can watchmaking contribute to overcome
resources scarcity and generate a positive impact? What will be the lasting consequences of the global pandemic? What role should technology and new
materials play? What impact can blockchain have on watchmaking? All these subjects will be covered in six 40-minute discussions, streamed live on the
platform, then available on replay for the public.

A gathering of the leading players in watchmaking worldwide, Watches and Wonders is set to become the standout event for 2021. Join watch enthusiasts around the world on watchesandwonders.com from 7:00 CET tomorrow and be part of this digital experience, before moving on to China, starting April 14!

BRANDS ON THE WATCHESANDWONDERS.COM DIGITAL PLATFORM
PARTICIPATING BRANDS | A. LANGE & SÖHNE | ARNOLD & SON | BAUME & MERCIER | BVLGARI | CARL F. BUCHERER | CARTIER | CHANEL | CHOPARD | CHRONOSWISS | CORUM | FERDINAND BERTHOUD | GREUBEL FORSEY | H. MOSER & CIE. | HERMÈS | HUBLOT | IWC SCHAFFHAUSEN | JAEGER-LECOULTRE | LOUIS MOINET | LOUIS VUITTON | MAURICE LACROIX | MONTBLANC | NOMOS GLASHÜTTE | ORIS | PANERAI | PATEK PHILIPPE | PIAGET | PURNELL | REBELLION TIMEPIECES | RESSENCE | ROGER DUBUIS |ROLEX | SPEAKE-MARIN | TAG HEUER | TRILOBE | TUDOR | ULYSSE NARDIN | VACHERON CONSTANTIN | ZENITH

BRANDS EXHIBITING AT WATCHES AND WONDERS SHANGHAI EXHIBITING BRANDS | CARTIER | ROLEX | JAEGER-LECOULTRE | VACHERON CONSTANTIN | IWC SCHAFFHAUSEN | PIAGET | A. LANGE & SÖHNE | CHOPARD | PANERAI | ULYSSE NARDIN | ROGER DUBUIS | MONTBLANC | TUDOR | BAUME & MERCIER | H. MOSER & CIE. | ARMIN STROM | ARNOLD & SON | FERDINAND BERTHOUD | PURNELL