After months of excitement, the Geneva Supercar Show has finally come to the Domaine du Grand Malagny for its first edition with full of surprises. The four-day event welcomed cars enthusiasts on an exceptional journey to discover the most prestigious supercar manufacturers and their latest innovation.
The 6th of July 2023 marks the beginning of a wonderful adventure: The Geneva Supercar Show. The new supercar show welcomed more than 1’500 visitors for the very first time, with the aim of creating quite a statement. Franck Muller CEO, Nicholas Rudaz, alongside the Mayor of Genthod, Joël Schmulowitz, as well as the director of the event, Manoj Bairstow, and the Vieux Grenadiers, launched the festivities by cutting the ribbon at the opening ceremony.
At the entrance of the Domaine du grand Malagny, a line of supercars set the tone. Maserati, Lamborgini, McLaren P1 and Ferrari joined in, as did the Kimera EVO37 Martini 7 Edition, presented by Misha from The Torque Rally, a company specialising in motoring events. Lined up side by side, these sublime supercars set the scene, facing Geneva Lake. There’s no need for superfluity here, the cars spoke for themselves. In total, 17 exhibitors from Italy, France, Germany, UK and the USA had set up stands in Genthod to promote more than 21 hydrogen, electric and combustion-powered supercars.
Among them, the ‘Gumpert Apollo’, top 3 in lap times on the Top Gear test track and available in only two examples in France, maked its appearance. Straight from the Italian Grande Botte, Maserati presented the brand new MC20 Cielo for the first time to the Swiss market. Featuring a retractable glass roof and cutting-edge technology, this car promises an immersive driving experience, head in the clouds. At the GFG Style stand, visitors had the opportunity to meet Fabrizio Giugiaro, designer of the brand’s new concept car: Kangaroo, a two-seater off-road electric hyper-SUV with 4-wheel drive and 4-wheel steering. Aznom, on its part, was honoured to be present with its Palladium model, the world’s first hyper-SUV at 6 metres long and producing just 10 units worldwide.
On the French side, the collaboration between Alpine and students from the Istituto Europeo di Design (IED) in Torino surprised aficionados with the Alpine A4810 by IED: a hydrogen-powered concept supercar, conceived as a ‘super sedan’ thanks to an aerodynamic design and elements reminiscent of Formula 1. Last but not least, Autowelt Schweiz unveiling two automotive monsters: the Mercedes-Benz Hofele HG63 Evolution Ultimate and the Mercedes-Benz Hofele HG63 / G 63 AMG, both of which have been tuned by the German car tuner Hofele; while the American brand Czinger, who travelled all the way from Los Angeles, presented its latest model, the 21C, valued at some €2 million.
The first edition marked the beginning of an incredible adventure. We look forward to seeing you next year from 4 to 7 July 2024
