PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci
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PAGANI UTOPIA unveiled at the national science technology Museum in Milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

“At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

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artworks by Andy Warhol
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“Andy Warhol: Cars” – Mercedes-Benz Art Collection shows Warhol’s masterpieces in Los Angeles

“Andy Warhol: Cars” – Mercedes-Benz Art Collection shows Warhol’s masterpieces in Los Angeles

Stuttgart/Los Angeles
  • July 23, 2022 to January 22, 2023 at the Petersen Automotive Museum in Los Angeles
  • Exhibition presents 40 artworks from Andy Warhol’s important Cars series
  • Works are exhibited together with five of the Mercedes-Benz vehicle models portrayed by Warhol
  • Series is back in the US for the first time in over 30 years

From July 23, 2022 to January 22, 2023, the Mercedes-Benz Art Collection will showcase some of its most top-class and arguably best-known treasures at the Petersen Automotive Museum in Los Angeles: the exhibition “Andy Warhol: Cars – Works from the Mercedes-Benz Art Collection” presents 27 screen prints on canvas and 13 drawings from Andy Warhol’s world-famous Cars series. In the pictures, the American pop artist uses eight selected Mercedes-Benz models to document the history of the automobile – from the Benz Patent Motor Car of 1886 to the C 111-II research car constructed in 1970. At the Petersen Automotive Museum – one of the largest automotive museums in the world – the works are on display together with five of the eight vehicles portrayed by Warhol – including the Mercedes-Benz Formula One racing car W 196 R with streamlined body, the Mercedes-Benz 300 SL “Gullwing” Coupé (W 198) and the Mercedes-Benz 750-kilogram formula racing car W 125.

Renate Wiehager, Head of the Mercedes-Benz Art Collection: “Since the highly acclaimed presentation at the Guggenheim Museum New York in 1988, Andy Warhol’s Cars series has been a guest in major museums around the world. We are very pleased that after more than 30 years, it will now be seen again extensively in the US. The name Warhol has a ‘mythical’ attraction in the context of art, as the visitor numbers to his exhibitions show. This is also true of the brand name Mercedes-Benz in its context, which – materialised in the symbol of the star – has a secure field of connotations: beautiful, fast, modern, luxurious, quality.”

Renata Jungo Brüngger, Member of the Board of Management of Mercedes-Benz Group for Integrity and Legal Affairs, is also responsible for the Mercedes-Benz Art Collection: “We are delighted to once again make these great pictures accessible to a broad international audience in the Los Angeles exhibition and thus contribute to the promotion of culture and education. Because that is precisely the point of our art collection: with our social commitment to culture and education, we want to create a recognizable benefit for the common good. Andy Warhol’s artworks have inspired people for generations – just like Mercedes-Benz vehicles. Two top brands meet in the Cars series.”

The Cars series: Legendary liaison between Andy Warhol and Mercedes-Benz

The series Cars is one of the last coherent groups of works by Andy Warhol before his death in February 1987. The artist created the series at the turn of the year 1986/87 on behalf of the then Daimler-Benz AG on the occasion of the 100th anniversary of the automobile. Originally, 80 pictures of 20 car models from eight different decades were planned, but only 36 screen prints on canvas and 13 drawings could be completed. To date, 30 screen prints and the drawings from the series are part of the Mercedes-Benz Art Collection. The works are accessible at the various Mercedes-Benz Group sites to employees and to public in registered guided tours.

Renate Wiehager: “Warhol saw himself as a partner of commissioning situations whose aim was to transfer a product into another context: into the context of art, into the context of the ‘Warhol aura’. However, such a product transfer succeeds above all when two products meet on the same plane. The commission alliance between Andy Warhol and Mercedes-Benz can be described as a stroke of luck on ‘equal terms’. Two top products have met here, each of which is absolutely ‘top’ in its field.”

In his Cars series, Andy Warhol devoted himself for the first time to an industrial product of European origin. After the “Coca-Cola Bottles”, the “Campbell’s Soup Cans” or the dollar bills that made the American famous in the 1960s, a brand legend of German automotive history is now the focus of his art. With the eight vehicle models portrayed, Warhol simultaneously shows the changeability and the historical character of a product. For Warhol’s earlier series with motifs from Campbell’s, Heinz or Del Monte, it was of central importance that the American products were deliverable everywhere and endlessly available. In Warhol’s paintings of the 1980s, this “now-temporality” transforms into an attitude that also allows for the past and development.

artworks by Andy Warhol

artworks by Andy Warhol

The Mercedes-Benz Art Collection

The Mercedes-Benz Art Collection was founded in 1977 and is today one of the most important European corporate collections with an international reputation. The collection includes around 3,000 works by more than 650 artists. The early interest, initially related to pictorial works, was directed at artists from Southern Germany. These included teachers and students of the Stuttgart Academy such as Adolf Hölzel, Oskar Schlemmer, Willi Baumeister, Hans Arp and Max Bill. In the meantime, the Mercedes-Benz Art Collection also includes international art and has a clear art-science-based profile. This is based on the systematic structure of the collection with a concentrated content focus on abstract-constructive, conceptual and minimalist art as well as contemporary photography and media art.

Exhibitions of the works in the company, at the Mercedes-Benz Contemporary at Potsdamer Platz Berlin and in international museums (New York, Detroit, Johannesburg, Tokyo, Singapore, Sao Paulo and Buenos Aires), enable the art-interested public to engage with the collection on a broad scale. In addition, the Mercedes-Benz Art Collection awards sponsorship prizes for young art and offers an accompanying educational programme for schoolchildren. The corporate collection places great emphasis on sustainable processes: for example, it shows thematic exhibitions at different locations and uses materials and technology for exhibition concepts in a multifunctional way. At the same time, it plans packaging and transport efficiently and for long-term use, and reduces travel distances where possible.

Further information on the Mercedes-Benz Art Collection is available on the internet: mercedes-benz.art/

Tickets for the exhibition and more information about the Petersen Automotive Museum in Los Angeles are available at www.Petersen.org.

The Andy Warhol Foundation draws attention to the fact that permission to reproduce the images is granted solely for use in conjunction with media reportage about the exhibition “Andy Warhol: Cars – Works from the Mercedes-Benz Art Collection” at the Petersen Automotive Museum in Los Angeles from July 23, 2022 to January 22, 2023. All reproductions of the images must be accompanied by the following caption: © 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York.. Any digital reproductions of the images may only be published with a resolution no greater than 72 dpi and a size of max. 4 inches (W x H). The images may not be offered for download.

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artworks by Andy Warhol
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“Andy Warhol: Cars” – Mercedes-Benz Art Collection muestra las obras maestras de Warhol en Los Ángeles

“Andy Warhol: Cars” – Mercedes-Benz Art Collection muestra las obras maestras de Warhol en Los Ángeles

Stuttgart/Los Angeles
  • 23 de julio de 2022 al 22 de enero de 2023 en el Petersen Automotive Museum de Los Ángeles
  •  Exposición presenta 40 obras de la importante serie Cars de Andy Warhol 
  • Las obras se exhiben junto con cinco de los modelos de vehículos Mercedes-Benz retratados por Warhol
  • La serie regresa a los EE. UU. por primera vez en más de 30 años

Del 23 de julio de 2022 al 22 de enero de 2023 , la Colección de Arte de Mercedes-Benz exhibirá algunos de sus tesoros más importantes y posiblemente más conocidos en el Petersen Automotive Museum de Los Ángeles: la exposición “Andy Warhol:  Cars  – Works”. de la colección de arte Mercedes-Benz” presenta 27 serigrafías sobre lienzo y 13 dibujos de la mundialmente famosa  Cars de Andy Warhol serie. En las imágenes, el artista pop estadounidense utiliza ocho modelos seleccionados de Mercedes-Benz para documentar la historia del automóvil, desde el Benz Patent Motor Car de 1886 hasta el automóvil de investigación C 111-II construido en 1970. En el Petersen Automotive Museum, uno de los museos automotrices más grandes del mundo, las obras se exhiben junto con cinco de los ocho vehículos retratados por Warhol, incluido el auto de carreras Mercedes-Benz Formula One W 196 R con carrocería aerodinámica, el Mercedes-Benz 300 SL “Gullwing” Coupé (W 198) y el coche de carreras de Fórmula Mercedes-Benz de 750 kilogramos W 125.

Renate Wiehager, Directora de la Colección de Arte Mercedes-Benz: “Desde la aclamada presentación en el Museo Guggenheim de Nueva York en 1988, la  serie Cars de Andy Warhol  ha sido invitada en los principales museos del mundo. Estamos muy complacidos de que después de más de 30 años, ahora se vuelva a ver extensamente en los EE. UU. El nombre Warhol tiene una atracción ‘mítica’ en el contexto del arte, como lo demuestra el número de visitantes a sus exposiciones. Esto también es cierto para la marca Mercedes-Benz en su contexto, que, materializado en el símbolo de la estrella, tiene un campo seguro de connotaciones: bello, rápido, moderno, lujoso, de calidad”.

Renata Jungo Brüngger, miembro del Consejo de Administración de Mercedes-Benz Group para Integridad y Asuntos Legales, también es responsable de la Colección de Arte Mercedes-Benz: “Estamos encantados de volver a hacer accesibles estas excelentes imágenes a una amplia audiencia internacional en la exposición de Los Ángeles y así contribuir a la promoción de la cultura y la educación. Porque ese es precisamente el objetivo de nuestra colección de arte: con nuestro compromiso social con la cultura y la educación, queremos crear un beneficio reconocible para el bien común. Las obras de arte de Andy Warhol han inspirado a personas durante generaciones, al igual que los vehículos Mercedes-Benz. Dos grandes marcas se encuentran en la   serie Cars ”.

La  serie Cars  : enlace legendario entre Andy Warhol y Mercedes-Benz

La serie  Cars  es uno de los últimos grupos coherentes de obras de Andy Warhol antes de su muerte en febrero de 1987. El artista creó la serie a fines del año 1986/87 en nombre de la entonces Daimler-Benz AG con motivo de la 100 aniversario del automóvil. Originalmente, se planearon 80 imágenes de 20 modelos de automóviles de ocho décadas diferentes, pero solo se pudieron completar 36 serigrafías sobre lienzo y 13 dibujos. Hasta la fecha, 30 serigrafías y los dibujos de la serie forman parte de la Colección de Arte Mercedes-Benz. Las obras son accesibles en los distintos sitios del Grupo Mercedes-Benz para los empleados y el público en visitas guiadas registradas.

Renate Wiehager: “Warhol se vio a sí mismo como socio de situaciones de encargo cuyo objetivo era transferir un producto a otro contexto: al contexto del arte, al contexto del ‘aura de Warhol’. Sin embargo, tal transferencia de productos tiene éxito sobre todo cuando dos productos se encuentran en el mismo plano. La alianza de la comisión entre Andy Warhol y Mercedes-Benz puede describirse como un golpe de suerte en “igualdad de condiciones”. Dos productos top se han encontrado aquí, cada uno de los cuales es absolutamente ‘top’ en su campo”.

En su  serie Cars  , Andy Warhol se dedica por primera vez a un producto industrial de origen europeo. Después de las “Botellas de Coca-Cola”, las “Latas de sopa Campbell” o los billetes de dólar que hicieron famoso al estadounidense en la década de 1960, una marca legendaria de la historia automotriz alemana es ahora el foco de su arte. Con los ocho modelos de vehículos retratados, Warhol muestra simultáneamente la capacidad de cambio y el carácter histórico de un producto. Para la serie anterior de Warhol con motivos de Campbell’s, Heinz o Del Monte, era de vital importancia que los productos estadounidenses se pudieran entregar en todas partes y estuvieran disponibles sin fin. En las pinturas de Warhol de la década de 1980, este “ahora-temporalidad” se transforma en una actitud que también permite el pasado y el desarrollo.

obras de arte de Andy Warhol

obras de arte de Andy Warhol

La colección de arte de Mercedes-Benz

La Colección de Arte Mercedes-Benz fue fundada en 1977 y es hoy una de las colecciones corporativas europeas más importantes con reputación internacional. La colección incluye alrededor de 3.000 obras de más de 650 artistas. El interés temprano, inicialmente relacionado con obras pictóricas, se dirigió a artistas del sur de Alemania. Estos incluyeron profesores y estudiantes de la Academia de Stuttgart como Adolf Hölzel, Oskar Schlemmer, Willi Baumeister, Hans Arp y Max Bill. Mientras tanto, la Colección de Arte Mercedes-Benz también incluye arte internacional y tiene un claro perfil basado en el arte y la ciencia. Esto se basa en la estructura sistemática de la colección con un enfoque de contenido concentrado en el arte abstracto-constructivo, conceptual y minimalista, así como en la fotografía contemporánea y el arte de los medios.

Las exposiciones de las obras en la empresa, en el Mercedes-Benz Contemporary en Potsdamer Platz Berlin y en museos internacionales (Nueva York, Detroit, Johannesburgo, Tokio, Singapur, Sao Paulo y Buenos Aires), permiten al público interesado en el arte interactuar con la colección a gran escala. Además, la Colección de Arte Mercedes-Benz otorga premios de patrocinio para el arte joven y ofrece un programa educativo complementario para escolares. La colección corporativa pone gran énfasis en los procesos sostenibles: por ejemplo, muestra exposiciones temáticas en diferentes lugares y utiliza materiales y tecnología para los conceptos de exposición de forma multifuncional. Al mismo tiempo, planifica el embalaje y el transporte de manera eficiente y para un uso a largo plazo, y reduce las distancias de viaje en la medida de lo posible.

Más información sobre la Mercedes-Benz Art Collection está disponible en Internet:  mercedes-benz.art/

Los boletos para la exhibición y más información sobre el Museo del Automóvil Petersen en Los Ángeles están disponibles en  www.Petersen.org .

La Fundación Andy Warhol llama la atención sobre el hecho de que el permiso para reproducir las imágenes se otorga únicamente para su uso junto con  reportajes de los medios sobre la exposición “Andy Warhol:  Cars  – Works from the Mercedes-Benz Art Collection” en el Petersen Automotive Museum en Los Ángeles  del 23 de julio de 2022 al 22 de enero de 2023. Todas las reproducciones de las imágenes deben ir acompañadas de la siguiente  leyenda :  © 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Con licencia de Artists Rights Society (ARS), Nueva York . . Las reproducciones digitales de las imágenes solo pueden publicarse con una resolución no superior a 72 dpi y un tamaño de máx. 4 pulgadas (ancho x alto). Es posible que las imágenes no se ofrezcan para su descarga.

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artworks by Andy Warhol
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“Andy Warhol: Cars” – Mercedes-Benz Art Collection shows Warhol’s masterpieces in Los Angeles

“Andy Warhol: Cars” – Mercedes-Benz Art Collection shows Warhol’s masterpieces in Los Angeles

Stuttgart/Los Angeles
  • July 23, 2022 to January 22, 2023 at the Petersen Automotive Museum in Los Angeles
  • Exhibition presents 40 artworks from Andy Warhol’s important Cars series
  • Works are exhibited together with five of the Mercedes-Benz vehicle models portrayed by Warhol
  • Series is back in the US for the first time in over 30 years

From July 23, 2022 to January 22, 2023, the Mercedes-Benz Art Collection will showcase some of its most top-class and arguably best-known treasures at the Petersen Automotive Museum in Los Angeles: the exhibition “Andy Warhol: Cars – Works from the Mercedes-Benz Art Collection” presents 27 screen prints on canvas and 13 drawings from Andy Warhol’s world-famous Cars series. In the pictures, the American pop artist uses eight selected Mercedes-Benz models to document the history of the automobile – from the Benz Patent Motor Car of 1886 to the C 111-II research car constructed in 1970. At the Petersen Automotive Museum – one of the largest automotive museums in the world – the works are on display together with five of the eight vehicles portrayed by Warhol – including the Mercedes-Benz Formula One racing car W 196 R with streamlined body, the Mercedes-Benz 300 SL “Gullwing” Coupé (W 198) and the Mercedes-Benz 750-kilogram formula racing car W 125.

Renate Wiehager, Head of the Mercedes-Benz Art Collection: “Since the highly acclaimed presentation at the Guggenheim Museum New York in 1988, Andy Warhol’s Cars series has been a guest in major museums around the world. We are very pleased that after more than 30 years, it will now be seen again extensively in the US. The name Warhol has a ‘mythical’ attraction in the context of art, as the visitor numbers to his exhibitions show. This is also true of the brand name Mercedes-Benz in its context, which – materialised in the symbol of the star – has a secure field of connotations: beautiful, fast, modern, luxurious, quality.”

Renata Jungo Brüngger, Member of the Board of Management of Mercedes-Benz Group for Integrity and Legal Affairs, is also responsible for the Mercedes-Benz Art Collection: “We are delighted to once again make these great pictures accessible to a broad international audience in the Los Angeles exhibition and thus contribute to the promotion of culture and education. Because that is precisely the point of our art collection: with our social commitment to culture and education, we want to create a recognizable benefit for the common good. Andy Warhol’s artworks have inspired people for generations – just like Mercedes-Benz vehicles. Two top brands meet in the Cars series.”

The Cars series: Legendary liaison between Andy Warhol and Mercedes-Benz

The series Cars is one of the last coherent groups of works by Andy Warhol before his death in February 1987. The artist created the series at the turn of the year 1986/87 on behalf of the then Daimler-Benz AG on the occasion of the 100th anniversary of the automobile. Originally, 80 pictures of 20 car models from eight different decades were planned, but only 36 screen prints on canvas and 13 drawings could be completed. To date, 30 screen prints and the drawings from the series are part of the Mercedes-Benz Art Collection. The works are accessible at the various Mercedes-Benz Group sites to employees and to public in registered guided tours.

Renate Wiehager: “Warhol saw himself as a partner of commissioning situations whose aim was to transfer a product into another context: into the context of art, into the context of the ‘Warhol aura’. However, such a product transfer succeeds above all when two products meet on the same plane. The commission alliance between Andy Warhol and Mercedes-Benz can be described as a stroke of luck on ‘equal terms’. Two top products have met here, each of which is absolutely ‘top’ in its field.”

In his Cars series, Andy Warhol devoted himself for the first time to an industrial product of European origin. After the “Coca-Cola Bottles”, the “Campbell’s Soup Cans” or the dollar bills that made the American famous in the 1960s, a brand legend of German automotive history is now the focus of his art. With the eight vehicle models portrayed, Warhol simultaneously shows the changeability and the historical character of a product. For Warhol’s earlier series with motifs from Campbell’s, Heinz or Del Monte, it was of central importance that the American products were deliverable everywhere and endlessly available. In Warhol’s paintings of the 1980s, this “now-temporality” transforms into an attitude that also allows for the past and development.

artworks by Andy Warhol

artworks by Andy Warhol

The Mercedes-Benz Art Collection

The Mercedes-Benz Art Collection was founded in 1977 and is today one of the most important European corporate collections with an international reputation. The collection includes around 3,000 works by more than 650 artists. The early interest, initially related to pictorial works, was directed at artists from Southern Germany. These included teachers and students of the Stuttgart Academy such as Adolf Hölzel, Oskar Schlemmer, Willi Baumeister, Hans Arp and Max Bill. In the meantime, the Mercedes-Benz Art Collection also includes international art and has a clear art-science-based profile. This is based on the systematic structure of the collection with a concentrated content focus on abstract-constructive, conceptual and minimalist art as well as contemporary photography and media art.

Exhibitions of the works in the company, at the Mercedes-Benz Contemporary at Potsdamer Platz Berlin and in international museums (New York, Detroit, Johannesburg, Tokyo, Singapore, Sao Paulo and Buenos Aires), enable the art-interested public to engage with the collection on a broad scale. In addition, the Mercedes-Benz Art Collection awards sponsorship prizes for young art and offers an accompanying educational programme for schoolchildren. The corporate collection places great emphasis on sustainable processes: for example, it shows thematic exhibitions at different locations and uses materials and technology for exhibition concepts in a multifunctional way. At the same time, it plans packaging and transport efficiently and for long-term use, and reduces travel distances where possible.

Further information on the Mercedes-Benz Art Collection is available on the internet: mercedes-benz.art/

Tickets for the exhibition and more information about the Petersen Automotive Museum in Los Angeles are available at www.Petersen.org.

The Andy Warhol Foundation draws attention to the fact that permission to reproduce the images is granted solely for use in conjunction with media reportage about the exhibition “Andy Warhol: Cars – Works from the Mercedes-Benz Art Collection” at the Petersen Automotive Museum in Los Angeles from July 23, 2022 to January 22, 2023. All reproductions of the images must be accompanied by the following caption: © 2022 The Andy Warhol Foundation for the Visual Arts, Inc. / Licensed by Artists Rights Society (ARS), New York.. Any digital reproductions of the images may only be published with a resolution no greater than 72 dpi and a size of max. 4 inches (W x H). The images may not be offered for download.

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Hola Her Time – MEGA organiza un elegante evento en Madrid para celebrar la inauguración de su inspiradora exposición de relojes para mujer.

Hola Her Time

OMEGA organiza un elegante evento en Madrid para celebrar la inauguración de su inspiradora exposición de relojes de mujer, a la que asiste la invitada especial Alessandra Ambrosio.

Los invitados VIP se reunieron en la distinguida decoración del Palacio de Liria para cenar con estilo y brindar por la fuerza, la independencia y la belleza de la mujer.

Durante más de 100 años, OMEGA ha diseñado y producido relojes de excepcional calidad y precisión, usados ​​por mujeres de todos los ámbitos de la vida, desde enfermeras y aviadoras, hasta artistas y estrellas de la pantalla.

La impresionante exposición Her Time de la marca suiza, que ahora se exhibe en la Calle de Larra, rastrea la línea de tiempo de este orgulloso legado e incluye una variedad de piezas espectaculares, desde relojes de joyería art deco hasta los últimos modelos. A lo largo de los años, Her Time ha cruzado varias zonas horarias y ha aterrizado en ciudades de todo el mundo, incluidas Milán, Shanghái, París y San Petersburgo.

OMEGA-Her-Time-Madrid_Miriam-Leone

La modelo brasileña y amiga de OMEGA Alessandra Ambrosio, que lució un De Ville Mini Trésor con correa de doble vuelta Toile de Jouy, expresó su admiración por el compromiso de la marca con la precisión. “Todos estos hermosos relojes en exhibición han influido de alguna manera en el reloj que llevo puesto esta noche. Todos están vinculados a una promesa que OMEGA hizo hace décadas, de hacer relojes para mujeres que funcionen tan bien como se ven”.

Sentimientos reflejados por el presidente y director ejecutivo de OMEGA, el Sr. Raynald Aeschlimann. “Her Time cuenta una historia. Cada capítulo tiene sus propias sorpresas, estados de ánimo y emociones, pero siempre hay un hilo dorado que lo une todo. ¡Esa chispa! Es la pasión de OMEGA por la precisión, la innovación y la estética, presente en todos los relojes de mujer que hemos fabricado”.

La impresionante lista de invitados VIP de OMEGA incluía al actor español Miguel Bernadeau; el modelo barcelonés Xavier Serrano; el actor y modelo español Manu Ríos; la actriz italiana Miriam Leone; Influencers españoles de moda y estilo de vida Copa de Pareja; la presentadora de televisión alemana Ayan Yuruk; y la campeona mundial de triple salto Yulimar Rojas de Venezuela.

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Hola Her Time – MEGA hosts an elegant event in Madrid to celebrate the opening of its inspiring exhibition of women’s watches..

Hola Her Time

OMEGA hosts an elegant event in Madrid to celebrate the opening of its inspiring exhibition of women’s watches, attended by special guest Alessandra Ambrosio.

VIP guests gathered in the distinguished décor of Palacio de Liria to dine in style and raise a glass to the strength, independence and beauty of women.

For more than 100 years, OMEGA has designed and produced timepieces of exceptional quality and precision, worn by women from all walks-of-life, from nurses and aviators, through to artists and stars of the screen.

The Swiss brand’s stunning Her Time Exhibition, now showing at Calle de Larra, tracks the timeline of this proud legacy and includes a variety of spectacular pieces, from art deco jewellery watches to the latest models. Over the years, Her Time has crossed multiple time zones, touching down in cities all over the world, including Milan, Shanghai, Paris and St. Petersburg.

Brazilian model and friend of OMEGA Alessandra Ambrosio, , who wore a De Ville Mini Trésor with Toile de Jouy double tour strap, expressed her admiration for the brand’s commitment to precision. “All of these beautiful timepieces on display have in some way  influenced the watch I’m wearing tonight. They’re all linked to a promise OMEGA made decades ago, to make women’s watches that work as beautifully as they look.”

Sentiments mirrored by OMEGA’s President and CEO Mr. Raynald Aeschlimann. “Her Time tells a story. Every chapter has its own surprises, moods and emotions, but there is always a golden thread tying it all together. That spark! It is OMEGA’s passion for precision, innovation and aesthetics, present in every women’s watch we have ever made.”

 

OMEGA’s impressive list of VIP guests included Spanish actor Miguel Bernadeau; Barcelona-born model Xavier Serrano; Spanish actor and model Manu Ríos; Italian actress Miriam Leone; Spanish fashion and lifestyle influencers Cup of Couple; German television presenter Ayan Yuruk; and world champion triple jumper Yulimar Rojas from Venezuela.

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Hola Her Time – MEGA hosts an elegant event in Madrid to celebrate the opening of its inspiring exhibition of women’s watches..

Hola Her Time

OMEGA hosts an elegant event in Madrid to celebrate the opening of its inspiring exhibition of women’s watches, attended by special guest Alessandra Ambrosio.

VIP guests gathered in the distinguished décor of Palacio de Liria to dine in style and raise a glass to the strength, independence and beauty of women.

For more than 100 years, OMEGA has designed and produced timepieces of exceptional quality and precision, worn by women from all walks-of-life, from nurses and aviators, through to artists and stars of the screen.

The Swiss brand’s stunning Her Time Exhibition, now showing at Calle de Larra, tracks the timeline of this proud legacy and includes a variety of spectacular pieces, from art deco jewellery watches to the latest models. Over the years, Her Time has crossed multiple time zones, touching down in cities all over the world, including Milan, Shanghai, Paris and St. Petersburg.

Brazilian model and friend of OMEGA Alessandra Ambrosio, , who wore a De Ville Mini Trésor with Toile de Jouy double tour strap, expressed her admiration for the brand’s commitment to precision. “All of these beautiful timepieces on display have in some way  influenced the watch I’m wearing tonight. They’re all linked to a promise OMEGA made decades ago, to make women’s watches that work as beautifully as they look.”

Sentiments mirrored by OMEGA’s President and CEO Mr. Raynald Aeschlimann. “Her Time tells a story. Every chapter has its own surprises, moods and emotions, but there is always a golden thread tying it all together. That spark! It is OMEGA’s passion for precision, innovation and aesthetics, present in every women’s watch we have ever made.”

 

OMEGA’s impressive list of VIP guests included Spanish actor Miguel Bernadeau; Barcelona-born model Xavier Serrano; Spanish actor and model Manu Ríos; Italian actress Miriam Leone; Spanish fashion and lifestyle influencers Cup of Couple; German television presenter Ayan Yuruk; and world champion triple jumper Yulimar Rojas from Venezuela.

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, , , , , , , ,

Hola Her Time – MEGA hosts an elegant event in Madrid to celebrate the opening of its inspiring exhibition of women’s watches..

Hola Her Time

OMEGA hosts an elegant event in Madrid to celebrate the opening of its inspiring exhibition of women’s watches, attended by special guest Alessandra Ambrosio.

VIP guests gathered in the distinguished décor of Palacio de Liria to dine in style and raise a glass to the strength, independence and beauty of women.

For more than 100 years, OMEGA has designed and produced timepieces of exceptional quality and precision, worn by women from all walks-of-life, from nurses and aviators, through to artists and stars of the screen.

The Swiss brand’s stunning Her Time Exhibition, now showing at Calle de Larra, tracks the timeline of this proud legacy and includes a variety of spectacular pieces, from art deco jewellery watches to the latest models. Over the years, Her Time has crossed multiple time zones, touching down in cities all over the world, including Milan, Shanghai, Paris and St. Petersburg.

Brazilian model and friend of OMEGA Alessandra Ambrosio, , who wore a De Ville Mini Trésor with Toile de Jouy double tour strap, expressed her admiration for the brand’s commitment to precision. “All of these beautiful timepieces on display have in some way  influenced the watch I’m wearing tonight. They’re all linked to a promise OMEGA made decades ago, to make women’s watches that work as beautifully as they look.”

Sentiments mirrored by OMEGA’s President and CEO Mr. Raynald Aeschlimann. “Her Time tells a story. Every chapter has its own surprises, moods and emotions, but there is always a golden thread tying it all together. That spark! It is OMEGA’s passion for precision, innovation and aesthetics, present in every women’s watch we have ever made.”

OMEGA’s impressive list of VIP guests included Spanish actor Miguel Bernadeau; Barcelona-born model Xavier Serrano; Spanish actor and model Manu Ríos; Italian actress Miriam Leone; Spanish fashion and lifestyle influencers Cup of Couple; German television presenter Ayan Yuruk; and world champion triple jumper Yulimar Rojas from Venezuela.

/by
, , , , , , , ,

Hola Her Time – MEGA hosts an elegant event in Madrid to celebrate the opening of its inspiring exhibition of women’s watches..

Hola Her Time

OMEGA hosts an elegant event in Madrid to celebrate the opening of its inspiring exhibition of women’s watches, attended by special guest Alessandra Ambrosio.

VIP guests gathered in the distinguished décor of Palacio de Liria to dine in style and raise a glass to the strength, independence and beauty of women.

For more than 100 years, OMEGA has designed and produced timepieces of exceptional quality and precision, worn by women from all walks-of-life, from nurses and aviators, through to artists and stars of the screen.

The Swiss brand’s stunning Her Time Exhibition, now showing at Calle de Larra, tracks the timeline of this proud legacy and includes a variety of spectacular pieces, from art deco jewellery watches to the latest models. Over the years, Her Time has crossed multiple time zones, touching down in cities all over the world, including Milan, Shanghai, Paris and St. Petersburg.

Brazilian model and friend of OMEGA Alessandra Ambrosio, , who wore a De Ville Mini Trésor with Toile de Jouy double tour strap, expressed her admiration for the brand’s commitment to precision. “All of these beautiful timepieces on display have in some way  influenced the watch I’m wearing tonight. They’re all linked to a promise OMEGA made decades ago, to make women’s watches that work as beautifully as they look.”

Sentiments mirrored by OMEGA’s President and CEO Mr. Raynald Aeschlimann. “Her Time tells a story. Every chapter has its own surprises, moods and emotions, but there is always a golden thread tying it all together. That spark! It is OMEGA’s passion for precision, innovation and aesthetics, present in every women’s watch we have ever made.”

OMEGA’s impressive list of VIP guests included Spanish actor Miguel Bernadeau; Barcelona-born model Xavier Serrano; Spanish actor and model Manu Ríos; Italian actress Miriam Leone; Spanish fashion and lifestyle influencers Cup of Couple; German television presenter Ayan Yuruk; and world champion triple jumper Yulimar Rojas from Venezuela.

/by
, , , , , , , ,

Hola Her Time – MEGA hosts an elegant event in Madrid to celebrate the opening of its inspiring exhibition of women’s watches..

Hola Her Time

OMEGA hosts an elegant event in Madrid to celebrate the opening of its inspiring exhibition of women’s watches, attended by special guest Alessandra Ambrosio.

VIP guests gathered in the distinguished décor of Palacio de Liria to dine in style and raise a glass to the strength, independence and beauty of women.

For more than 100 years, OMEGA has designed and produced timepieces of exceptional quality and precision, worn by women from all walks-of-life, from nurses and aviators, through to artists and stars of the screen.

The Swiss brand’s stunning Her Time Exhibition, now showing at Calle de Larra, tracks the timeline of this proud legacy and includes a variety of spectacular pieces, from art deco jewellery watches to the latest models. Over the years, Her Time has crossed multiple time zones, touching down in cities all over the world, including Milan, Shanghai, Paris and St. Petersburg.

Brazilian model and friend of OMEGA Alessandra Ambrosio, , who wore a De Ville Mini Trésor with Toile de Jouy double tour strap, expressed her admiration for the brand’s commitment to precision. “All of these beautiful timepieces on display have in some way  influenced the watch I’m wearing tonight. They’re all linked to a promise OMEGA made decades ago, to make women’s watches that work as beautifully as they look.”

Sentiments mirrored by OMEGA’s President and CEO Mr. Raynald Aeschlimann. “Her Time tells a story. Every chapter has its own surprises, moods and emotions, but there is always a golden thread tying it all together. That spark! It is OMEGA’s passion for precision, innovation and aesthetics, present in every women’s watch we have ever made.”

OMEGA’s impressive list of VIP guests included Spanish actor Miguel Bernadeau; Barcelona-born model Xavier Serrano; Spanish actor and model Manu Ríos; Italian actress Miriam Leone; Spanish fashion and lifestyle influencers Cup of Couple; German television presenter Ayan Yuruk; and world champion triple jumper Yulimar Rojas from Venezuela.

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