THE GLOBAL DIGITAL ENTREPRENEUR BRINGS AN IMAGINATIVE TWIST TO NESPRESSO’S LATEST LIMITED EDITION COLLECTION
NESPRESSO PARTNERS WITH CHIARA FERRAGNI FOR A REFRESHING SUMMER COLLECTION
Nespresso is set to bring some stylish sizzle this summer with its latest collaboration with world-renowned Italian entrepreneur Chiara Ferragni. The partnership will see Chiara Ferragni transform some of the most loved Nespresso machines and accessories with her iconic style, so fans can look forward to her use of bold colours and vibrant design.
Nespresso and Chiara Ferragni are coming together to serve up coffee with style this summer. With her infectious playfulness and family values, the digital entrepreneur is the ideal personification of summer with Nespresso. Chiara Ferragni’s well-known eye for detail, disruptive ideas and active support for female empowerment are key components of the Nespresso brand, and are all brought together in this collaboration.
The Nespresso x Chiara Ferragni collaboration includes a range of activations, from the launch of the limited edition collection to exclusive events, through to summer-inspired coffee recipes and behind the scenes access. Coffee lovers eager to join Chiara Ferragni on her seasonal adventures with Nespresso are invited to stay tuned to social media for further announcements.
Speaking of her collaboration with Nespresso, Chiara Ferragni, said: “As an Italian, I am a big coffee drinker and have been a fan of Nespresso for a very long time. Nespresso really represents a contemporary way of living with its practical and smart approach to high quality coffee. This is why I am so thrilled to work on this collection, filled with fun and luxurious designs. When I first met the brand, they introduced me to a lot of initiatives regarding sustainability and recycling, that I deeply want to be a part of and contribute to in a near future.”
Anna Lundstrom, Chief Brand Officer at Nespresso, said: “We are delighted to announce this collaboration. Chiara Ferragni is a trailblazing global entrepreneur and has led the way in setting trends across fashion, lifestyle and digital engagement. As one of our most extensive brand collaborations to date, this exciting project showcases a fresh approach for Nespresso while supporting our creative vision. We are really excited to share Chiara Ferragni’s take on the Nespresso brand and cannot wait to finally bring the project to life to our communities.”
Blend aesthetic style and delicious coffee with the branded limited edition Nespresso x Chiara Ferragni Vertuo Next machine. As a twist on Nespresso’s newest machine, it will be available in a beautiful pastel pink colour, with her iconic logo emblazoned on its side. The intuitive one-touch machine can prepare a range of different coffee sizes, for every taste or moment with friends and family this summer.
Compact and chic, the Nespresso x Chiara Ferragni Essenza Mini opens up a whole world of high quality espresso-based coffees. Selected for the Nespresso x Chiara Ferragni collection to celebrate her love of the Ispirazione Roma coffee, the Essenza Mini has been updated with a vibrant coloured pattern showcasing the two brands distinctive visual signature.
Adding a pop of pink to your home, the limited edition Nespresso x Chiara Ferragni Aeroccino 3 offers a quick and sleek way to prepare hot or cold milk froth. Perfectly matching the Essenza Mini, this accessory can elevate espressos into a luxurious milky coffee, ideal for a relaxing summer experience.
Designed for indulgent coffee moments, the Nespresso x Chiara Ferragni Coffee Mug allows consumers to savour their favourite Nespresso cup at home. The mug is embellished with Nespresso’s monogram, which has been stylishly revisited with Chiara’s favourite pop colours to suit the season’s hottest trends.
For delicious coffee drinks while on the go, the Nespresso x Chiara Ferragni Nomad Travel Mug has been given a twist with her signature eye design. With its striking pastel pink colour, this limited edition Nomad Travel Mug is this summer’s must-have travel accessory.
SUMMER DRINKS WITH A TWIST
Exclusively for Nespresso, Chiara Ferragni has imagined her own signature iced coffee recipe, combining her favourite iced espresso with a rich coconut flavour for a tropical summer twist. To re-create this recipe at home, coffee lovers and fans of Chiara Ferragni can even add a touch of cotton candy to make the recipe bold and sweet, just like her. For the full recipe, fans can visit http://www.nespresso.com/chiara-ferragni.
The limited edition Nespresso x Chiara Ferragni summer collection will be available on www.nespresso.com and in selected boutiques as of May 28.
ABOUT CHIARA FERRAGNI
Chiara Ferragni is an Entrepreneur and a global Italian fashion icon.
Chiara’s career started in 2009 when she launched her personal style blog, The Blonde Salad. With her strong personal branding through social media, she successfully gained presence in the digital space and a mass following, nowadays she has more than 23 million followers on Instagram.
Chiara has collaborated with multiple fashion brands and has been on the cover of the most eligible fashion magazines all over the world including Vogue, Vanity Fair, and InStyle. She has also been included in Forbes’s list “30 influential people under 30” in 2015 and undoubtedly recognized as one of the most influential personalities in the fashion industry.
ABOUT CHIARA FERRAGNI BRAND
Chiara Ferragni is a fashion yet pop brand launched in 2013 that now offers total look collections.
The Brand is renowned for its iconic Eye logo and it presents today playful yet stylish collections where inspirational elements from travels, music, pop culture and contemporary art universe melt together. Global, positive, powerful and pure brand that combines prints, glitters and patches resulting in a contemporary and dynamic collection.
The brand launched mono brand stores in several locations including Milan and pop-up stores around the world in selected boutiques and department stores having a global expansion.
