Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match: Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell. Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries. Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell. Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell. Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell. “This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!” “My uncle, 'Targa Dan,' has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. "Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.” The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year. About Pretty Cool Ice Cream Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits. Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city. You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city! Jade A. Logan
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Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match: Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell. Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries. Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell. Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell. Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell. “This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!” “My uncle, 'Targa Dan,' has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. "Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.” The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year. About Pretty Cool Ice Cream Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits. Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city. You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city! Jade A. Logan

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match:

    • Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell.
    • Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries.
    • Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell.
    • Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell.
  • Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell.

“This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!”

“My uncle, ‘Targa Dan,’ has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. “Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.”

The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year.

About Pretty Cool Ice Cream
Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits.

Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city.

You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city!

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Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match: Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell. Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries. Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell. Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell. Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell. “This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!” “My uncle, 'Targa Dan,' has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. "Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.” The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year. About Pretty Cool Ice Cream Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits. Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city. You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city! Jade A. Logan
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Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Brand teams up with Chicago-based Pretty Cool Ice Cream to launch five unforgettable flavors Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match: Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell. Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries. Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell. Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell. Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell. “This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!” “My uncle, 'Targa Dan,' has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. "Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.” The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year. About Pretty Cool Ice Cream Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits. Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city. You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city! Jade A. Logan

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Porsche celebrates National Ice Cream Day with limited edition ice cream pops inspired by custom paint colors

Atlanta/Chicago. Individualization is at the core of Porsche sports cars. Ranging from more than 160 Paint to Sample colors to the Paint to Sample Plus custom colors, along with the traditional color options, the German automaker aspires to fulfill every customer’s wish for their dream Porsche. In honor of National Ice Cream Day on Sunday, July 17, Porsche Cars North America, Inc. today announced the launch of limited-edition ice cream pops inspired by Porsche paint colors that coincidentally could double as ice cream flavors. In collaboration with Pretty Cool Ice Cream, a small-batch creamery based in Chicago, the following five ice cream pops were created with eye-catching packaging to match:

    • Mint Green: a green mint cookies and cream ice cream with a mint green white chocolate shell.
    • Strawberry Red: cream Cheese ice cream dipped in a strawberry red shell. Made with real freeze-dried strawberries.
    • Macadamia Metallic: roasted macadamia ice cream in a sparkling macadamia metallic colored chocolate shell.
    • Frozen Berry Metallic: black raspberry ice cream in a sparkling frozen berry colored Ruby chocolate shell.
  • Lime Gold Metallic: key lime pie ice cream in a sparkling lime gold colored caramel shell.

“This has been a fun project and one we hope will evoke a smile, just like the customizable colors available on all of our cars. We genuinely thought there weren’t many things cooler than one of our special colors for your dream Porsche, but this ice cream might just have that beat,” said Ayesha Coker, Vice President of Marketing of Porsche Cars North America. “Pretty Cool Ice Cream has been as meticulous and passionate as we are about getting the color just right – and on top of that they’ve come up with delicious flavors to match. We hope Porsche fans and enthusiasts of all ages will enjoy the ice cream as much as we’ve loved creating it!”

“My uncle, ‘Targa Dan,’ has always had a passion for restoring Porsche cars and has brought over 200 cars back to life over the last 50 years, so I grew up very close to the brand. When Porsche reached out to me to make some custom ice cream inspired by the paint colors, I was thrilled,” said Dana Salls Cree, Owner of Pretty Cool Ice Cream. “Similar to all Porsche sports cars, the ice cream pops are truly a passion project that I couldn’t be more excited to share.”

The Pretty Cool Lincoln Park (709 West Belden) location in Chicago will offer the ice cream pops on National Ice Cream Day on July 17. The custom ice cream pops will also be available at select Porsche events later this year.

About Pretty Cool Ice Cream
Pretty Cool Ice Cream is a small handmade ice cream company in Chicago Illinois by award-winning pastry chef Dana Cree, author of Hello, My Name Is Ice Cream, and celebrated hospitality hero Michael Ciapciak, founder of Bang Bang Pie and Biscuits.

Launched in 2018 in the Logan Square neighborhood, Pretty Cool Ice Cream specializes in frozen novelties, like your favorite treats from the ice cream truck, all hand dipped and decorated by our talented team of skilled artisans with the best ingredients we can find. Each item is individually packaged, and we work with local artists to create the art and design for each flavor to achieve an overall look that is as diverse as our windy city.

You’ll find our shops filled with ice cream bars, vegan pops, ice pops, and ice cream sandwiches, all hand-dipped and decorated in classic and contemporary flavors. Since 2018, Pretty Cool Ice cream has continued to grow throughout the city of Chicago, opening additional ice cream shops and partnering with restaurants, boutique grocery stores, and events across Chicago. Pretty Cool is available year-round, because Chicago is an all-weather ice cream city!

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Mejora la fuerza de las marcas de cerveza españolas, primer síntoma de recuperación de las marcas del sector

Mejora la fuerza de las marcas de cerveza españolas, primer síntoma de recuperación de las marcas del sector

Cruzcampo, la única marca española de cerveza que aumenta en valor de marca según Brand Finance 

  • Estrella Damm se mantiene como la marca de cerveza española más valiosa del sector, aunque cae un -11% en valor de marca respecto a 2021.
  • San Miguel cae en valor y en fortaleza de marca y sale del ranking de las 50 marcas de cervezas más valiosas.
  • Cruzcampo es la única marca española del ranking que aumenta ligeramente en valor de marca (+3%). Su subida no logra compensar ni la salida de San Miguel ni la caída en valor de marca del resto de marcas y España ahora aporta un 22% menos que en 2021.
  • Heineken acorta distancias con la marca “EverGreen”, que engloba la identidad visual y la ESG.
  • Brahma es la marca de cerveza más fuerte con una calificación de marca de élite AAA+.
  • Desperados sube un 57% como marca de cerveza que más crece del sector.

Accede al informe completo Brand Finance Alcohol Drinks 2022 aquí

Madrid, 27 de Julio de 2022.- Cruzcampo es la única marca española de cerveza que aumenta su valor en ranking de las 50 más valiosas del mundo según el último informe Beers 50 2022 de Brand Finance, la consultora líder independiente de valoración de marcas que cumple con los ISO 10668 e ISO 20671 sobre la materia, que analiza las 50 marcas de cervezas más valiosas a nivel mundial. Estrella Damm se mantiene como la marca de cervezas española más valiosa del ranking 2022 que, por cuarto año consecutivo está liderado por la mexicana Corona con un valor de 6.1 mil millones de euros, un 22% superior al valor de 2021.

Aunque las puntuaciones del ranking de fortaleza de marca aumentan, las marcas españolas aún no logran remontar en valor debido al impacto del Covid-19 y la inflación y, las más valiosas, a excepción de Cruzcampo que sube ligeramente un 3%, caen en valor de marca. Las marcas españolas no crecen en valor pero sí en fortaleza gracias a que España posee marcas muy sólidas en el mercado.

Pilar Alonso Ulloa, Managing Director de Iberia y Sudamérica, Brand Finance, comentó: “Las marcas españolas tienen la esperanza puesta en la recuperación económica para continuar creciendo mientras internamente luchan por la gestión de costes para no repercutirlos en precios. Aunque les está costando recuperar el valor de marca, son marcas muy sólidas y se ve reflejado en que mantienen su fortaleza en el mercado”.

Cada año Brand Finance analiza 5.000 de las marcas más grandes y publica alrededor de 100 informes, clasificando marcas en todos los sectores y países. Las 50 marcas más valiosas y fuertes del mundo del sector cervezas, están incluidas en el ranking anual Brand Finance Beers 50 2022. 

Estrella Damm es la marca de cerveza española más valiosa del mundo

Pese a que pierde un -11% en valor de marca lo que la hace caer 6 puestos en el ranking hasta el puesto 30, Estrella Damm sigue siendo la marca española más valiosa en el ranking sectorial internacional. El grupo cerró 2021 con unos resultados que superan los registrados antes de la pandemia (una facturación de 1.488 millones de euros y un beneficio neto de 121,3 millones). La marca lo considera consecuencia de la mejora de la productividad y de rentabilidad de su inversión en sostenibilidad así como de su crecimiento internacional, además de la adquisición del 50% del capital que no controlaba de Cacaolat. 

Mahou cae un 2% en valor de marca respecto a 2021 pero sigue siendo la segunda marca de cerveza española más valiosa del mundo. San Miguel, por su parte, segunda marca del grupo Mahou-San Miguel y que ocupaba el puesto 47 en 2021, que cae en valor y en fortaleza, no consigue mantenerse entre las 50 más valiosas a nivel internacional por lo que este año no está presente en el ranking.

Teresa de Lemus, Director Gerente, Brand Finance España: “El incremento de acuerdos de patrocinios dará un vuelco a este mapa del sector, destacando la alianza entre Mahou y LaLiga como patrocinador global”

Los valores de marca de Mahou y San Miguel se han visto afectados por los resultados de negocio. El mayor grupo cervecero de España comunicó una cifra de negocio de 1.472 millones de euros a cierre de año, un 17,5% más que el año anterior. Aunque Mahou cae ligeramente este año en valor, ya ha superado la pérdida que sufrió con la pandemia (+2.1%). El volumen de ventas y el aumento de los costes en los precios de los productos utilizados para sus cervezas y bebidas tampoco han ayudado y la marca tuvo que cerrar la filial de la India pero, sin embargo, en Reino Unido emerge como el país donde han registrado las mayores ventas fuera de España. Con todo, la marca ve con optimismo los próximos resultados con la recuperación de la hostelería y a su inversión en innovación, que representa ya el 6,5% de las ventas para terminar d superar los efectos del Covid-19 y de la inflación.

Todos los años Brand Finance analiza las percepciones del consumidor respecto a las marcas de cervezas que operan en cada país. Son datos de estudios de mercado de más de 100.000 encuestados en más de 35 países y en casi 30 sectores.  

En nuestro último estudio de mercado analizamos las percepciones del consumidor en España respecto a 17 marcas de cerveza a nivel internacional, de las que 5 son marcas españolas, entre las que se encuentran nuestras tres más internacionales y valiosas. 

Según nuestro estudio de mercado, Mahou es la marca de cerveza número 1 española en cuanto a Familiaridad, Consideración y Reputación entre los consumidores en España. Pese a los resultados económicos, la marca está haciendo esfuerzos para no aumentar los precios.

Cruzcampo es la única marca española que crece ligeramente en valor de marca (+3%)

Con un aumento del 3% respecto a 2021, Cruzcampo es la única marca española del ranking que aumenta en valor de marca. Sin embargo, es la que peor se ha recuperado durante la pandemia ya que aún registra una pérdida de valor superior al 11% desde su inicio en 2020.

En cuanto a resultados, el volumen de ventas propiciado por el fin de las restricciones en bares y restaurantes se vio frenado por el impacto de la huelga de transportes. En materia de sostenibilidad, Heineken España, grupo al que pertenece la maca Cruzcampo, está trabajando para que todas sus fábricas funcionen con energía renovable, como la planta termosolar que construirá aledaña a su fábrica sevillana con el fin de reducir el consumo del gas fósil y la huella de carbono de la marca.

FORTALEZA DE MARCA: Cruzcampo es la marca de cervezas española más fuerte

Las marcas de cervezas españolas crecen en fortaleza mejorando su competitividad sectorial.

Además del valor de la marca, Brand Finance determina la fuerza relativa de las marcas a través de un cuadro de mando equilibrado de métricas que evalúan la inversión en marketing, el patrimonio de marca y el rendimiento empresarial (resultados de negocio). Conforme a la norma ISO 20671, la evaluación de Brand Finance sobre el valor de las partes interesadas incorpora datos originales de estudios de mercado de más de 100.000 encuestados en más de 35 países y en casi 30 sectores. 

Según estos criterios, Cruzcampo (Valor de marca sube un 3%) es la marca más fuerte del ranking, con una puntuación del Índice de Fortaleza de Marca (BSI en sus siglas en inglés) de 84.5 sobre 100 y una calificación de marca AAA-. Le sigue Mahou con una puntuación de 79.9 sobre 100 y la misma calificación AAA- que aumenta 3.4 puntos y Estrella Damm que, aunque es la más valiosa, es la tercera española en este ranking pero subiendo ya que es la que más aumenta en fortaleza +5.1 puntos hasta los 76.6 sobre 100.

Marcas españolas del Ranking Brand Finance Beers 50 2022

 

A nivel internacional, Brahma es la marca de cerveza más fuerte con una calificación de marca de élite AAA+

Brahma (el valor de la marca ha aumentado un 23%, hasta los 1.443 millones de euros) es la marca más fuerte de la clasificación, con una puntuación del Índice de Fortaleza de Marca (BSI) de 93 sobre 100 y una calificación de marca correspondiente de AAA+. Brahma se coloca en el primer puesto en el ranking de fortaleza ocupado el año pasado por la mexicana Victoria que este año pierde 1.2 puntos y desciende 7 puestos en este ranking hasta el puesto 8.

Brahma es una marca consolidada en el sector de las bebidas alcohólicas desde finales de la década de 1880 y actualmente es propiedad de la empresa cervecera belga Anheuser-Busch InBev. La marca forma parte de una red más amplia que incluye marcas como Budweiser, Hoegaarden y Stella Artois. La marca se ha hecho un hueco con su distintiva textura cremosa de malta y su aroma frutal. Además, está reforzando su identidad brasileña al asociarse con la marca de carne brasileña Wessel en una reciente campaña publicitaria para promover el maridaje entre la barbacoa brasileña y la cerveza Brahma.

La fuerza de la marca Brahma la mantiene por delante de Corona, ya que la marca de cerveza mexicana también se ha asegurado la segunda posición en el Índice de Fuerza de Marca (BSI). Corona ha subido 4 puestos desde 2021 para colocarse la segunda marca de cerveza más fuerte del mundo, con una puntuación de 89.8 sobre 100 y la correspondiente calificación de marca AAA+.

España pierde peso en el sector de cervezas a nivel internacional

La aportación de España en valor de marca al total del ranking es un -22% menor que en 2021 debido a la salida de San Miguel y a que dos de las tres marcas que consiguen permanecer en el ranking, Mahou (-2%) y Estrella Damm (-11%), caen en valor de marca.

Como apuntábamos el año pasado, a pesar de que 2020 y 2021 han tenido un gran impacto en el sector del alcohol en España, las marcas de cervezas han sabido gestionar sus marcas para remontar la caída en valor de 2021 de 18%, 15 mil millones de euros y aumentar un tímido 8% en 2022. Las 50 marcas de cerveza más valiosas y fuertes del mundo valen en su conjunto 72.625 millones de euros en 2022, 5.196 millones más que el valor que sumaban en 2021. El sector sigue luchando para apoyar el resurgir del canal hostelería y gestionando sus costes por la inflación.

Estados Unidos, con once marcas presentes en el ranking es el país que mayor valor de marca aporta al ranking (27%) seguido de México que además posee la marca más valiosa (sus cinco marcas aportan un 18%) y los Países Bajos que con solo dos marcas (Heineken y Amstel) aportan un 9% de valor al ranking. España ocupa el noveno puesto aportando un 3%, 1.886 millones de euros.

Corona es por cuarto año consecutivo la marca de cerveza más valiosa del mundo (6.1 mil millones de euros)

Corona (cuyo valor de marca ha aumentado un 22%, hasta los 6.059 millones de euros) mantiene su primera posición como marca de cerveza más valiosa del mundo. A pesar de que la pandemia provocó el cierre de muchos bares y restaurantes, y de las recientes dificultades en la cadena de suministro, la marca sigue siendo la más valiosa del mundo, lo que le da un ligero margen de ventaja sobre la segunda clasificada, Heineken (cuyo valor de marca ha aumentado un 24%, hasta los 5.971 millones de euros).

En el transcurso de la pandemia, la marca Corona se enfrentó a algunos retos, especialmente en Estados Unidos, ya que algunos consumidores dudaron inicialmente en comprar sus productos debido a su similitud en el nombre con el coronavirus. A pesar de la asociación entre el nombre de la marca de cerveza y una pandemia que ha acabado con la vida de decenas de millones de personas, Corona ha logrado un crecimiento del 22% en el valor de la marca y sigue siendo la marca de cerveza más valiosa del mundo.

Teresa de Lemus, Director Gerente Brand Finance España, comentó: “A lo largo de la pandemia, las marcas de bebidas alcohólicas se han enfrentado a condiciones difíciles, como la fluctuación de la demanda debido a los cierres nacionales en todo el mundo. La reapertura de la economía ha impulsado un importante crecimiento en el sector, con las marcas de cerveza creciendo un 8% interanual.”

Heineken acorta distancias con la marca “EverGreen”, que engloba la identidad visual y la ESG

Mientras que Corona lidera el sector como la marca de cerveza más valiosa, Heineken, que ocupa el segundo lugar, ha reducido la ventaja con un crecimiento del 24% del valor de la marca este año. La marca Heineken está ahora valorada en 5.971 millones de euros, y el repunte del valor de marca está muy correlacionado con la recuperación de las ventas en los bares, pubs, eventos y otros espacios sociales.

Visualmente, la marca Heineken ha utilizado durante mucho tiempo una etiqueta verde en una botella verde (con una estrella roja y letras blancas). La nueva estrategia de marca “EverGreen” pretende ampliar el alcance de la connotación “verde” para incluir un mayor compromiso de la marca con la sostenibilidad medioambiental.

Desperados sube un 59% como marca de cerveza que más crece.

Desperados (cuyo valor de marca ha aumentado un 59%, hasta 487 millones de euros) es la marca de cerveza que más ha crecido este año, con un crecimiento muy fuerte en toda Europa y la expansión en varios mercados africanos. La marca francesa está siendo apoyada por el desarrollo de versiones sin alcohol (Desperados Virgin 0.0) y varias plataformas online como Rave to Save y Go Desperados.

Otros lanzamientos de productos innovadores como Desperados Florida Sunrise y Desperados Virgin Mojito son especialmente populares en los mercados europeos, donde la marca se dirige a un grupo demográfico más joven que otras marcas de la cartera de Heineken.

Kronenbourg, nueva entrada, logra un crecimiento del valor de la marca del 42%.

Kronenbourg (el valor de la marca ha aumentado un 42%, hasta los 518 millones de euros) es una de las marcas de cerveza que más ha crecido del mundo. Sorprendentemente, Kronenbourg no es una marca nueva: tiene un sólido legado de más de 350 años y sigue innovando con su oferta de productos y su marketing.

El crecimiento del valor de la marca Kronenbourg está correlacionado con la introducción de nuevas opciones veganas y sin alcohol para aumentar su cartera de productos y construir el valor de su marca a través de una mayor diversificación. La marca está aumentando su escala en todo el mundo al posicionarse como un producto francés de primera calidad en diversas campañas promocionales. La marca está construyendo una fuerte asociación con eventos deportivos, con su cerveza sin alcohol Tourtel Twist seleccionada como proveedor oficial del Tour de Francia hasta 2025.

Accede al informe completo Brand Finance Alcohol Drinks 2022 aquí 

Cada año, Brand Finance pone a prueba a 5,000 de las marcas más grandes, evaluando su fortaleza y cuantificando su valor, y publica casi 100 informes, clasificando a las marcas en todos los sectores y países. Las 50 marcas cervezas más valiosas del mundo están incluidas en el informe Brand Finance Beers, Spirits and Wines 2022.

El valor de la marca se entiende como el beneficio económico neto que el propietario de una marca lograría al otorgar la licencia de la marca en el mercado abierto. La fortaleza de la marca es la eficacia del rendimiento de una marca en medidas intangibles en relación con sus competidores. Consulte a continuación para obtener una explicación completa de nuestra metodología. 

 

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Chandon descorcha una nueva versión pionera y vibrante del rosado del sur de Francia con el vino espumoso Chant des Cigales

Chandon descorcha una nueva versión pionera y vibrante del rosado del sur de Francia con el vino espumoso Chant des Cigales

VINOS Y LICORES

 

© ARR

El sur de Francia nunca ha estado tan lleno de sorpresa e inspiración. Al crear un nuevo vino efervescente con una mezcla inconformista,  Chandon  celebra la diversidad de sus terruños en un vino rosado espumoso único para una experiencia de degustación distintivamente vibrante y aromática.

El último lanzamiento de Maison Chandon surge de la visión de un lugar famoso por su tierra increíblemente fértil y sinónimo de mezcla, tanto una ubicación geográfica como la encarnación de olores, colores y sabores inspiradores. En el sur de Francia, los enólogos de Chandon exploran un mundo de posibilidades y abren un nuevo capítulo en las aventuras vinícolas trotamundos de la casa.

Chant Des Cigales es un encuentro innovador entre enólogos pioneros y un lugar definido por un crisol de energía innovadora, co-creado por un trío de enólogos y chefs de cave que combinan su excepcional savoir-faire:

  • Audrey Bourgeois, el mago residente y jefe de innovación enológica y coordinación técnica de Chandon en las seis Chandon Maisons internacionales;
  • Richard Geoffroy, el visionario que comenzó su carrera como enólogo en Chandon a mediados de los años ochenta antes de convertirse en el legendario chef de cave de Dom Pérignon;
  • Eric Lebel, maestro de la precisión y chef de cave en Maison Krug durante 22 años.

Los tres compartían el deseo de trabajar con variedades de uva exclusivas del sur de Francia, alejándose de los confines de donde se cosecharon las uvas. Creando un  vin d’auteurs  en lugar de un vino de un solo terruño, han elaborado una mezcla única que expresa el carácter ricamente diverso del sur de Francia. El estilo emergente de este rosado espumoso contemporáneo tiene que ver con la inclusión, más que con la exclusividad. El vino es  frémissant,  con una sutil efervescencia y una cautivadora complejidad aromática. Es una  naturaleza brut  que es a la vez orgánica y vegana, una novedad para Chandon.

Conocido por algo más que vinos espumosos, el sur de Francia tiende a proponer vinos elaborados con solo tres o cuatro variedades de uva. Desde el principio, el trío de Chandon imaginó un vino espumoso que se apartaría de las prácticas habituales y cambiaría las tradiciones. Su idea era una mezcla precisa de ocho variedades de uva diferentes cosechadas en una amplia franja, que se extiende desde Perpignan hasta Saint-Tropez. Con este enfoque innovador, el ensamblaje innovador de Chant des Cigales reúne garnacha, cinsault, syrah, rolle, cabernet sauvignon, mourvèdre, cariñena y tibouren.

Basándose en una amplia gama de variedades de uva emblemáticas del sur de Francia, los enólogos han aprovechado la rica riqueza natural de la región. Chant des Cigales captura la diversidad del Sur mientras abre nuevos caminos para redescubrir la región.

Desde su fundación en las estribaciones de los Andes argentinos en 1959, Chandon se ha definido por compartir y transmitir el saber hacer, inspirándose en la diversidad de su gente para elaborar vinos espumosos excepcionales. Para Chant des Cigales, la Casa se ha asociado con cooperativas y productores de renombre por sus viñedos orgánicos, donde el trío ha obtenido las mejores variedades de uva, todas cultivadas orgánicamente. Los creadores también trabajaron con los viticultores para elegir la mejor técnica para hacer el vino, analizando métodos tradicionales e innovadores. Audrey, Richard y Eric están completamente de acuerdo en que se tuvo que usar el método Charmat para preservar el carácter afrutado primario y la frescura del vino.

Durante más de dos años, mezclaron y probaron cientos de composiciones hasta lograr el equilibrio perfecto. Hicieron elecciones audaces, como agregar mosto de uva para iniciar la segunda fermentación, o fermentar el vino en tanques de presión de hasta 4 bares, lo que le dio a Chant des Cigales su característica efervescencia sutil pero persistente. Su obsesión general siguió siendo la elaboración de un  vino espumoso brut nature  único que revela toda la complejidad y diversidad de los aromas de frutas frescas, sin ninguna adición de azúcar en la etapa final.

Chant des Cigales tiene una composición viva pero delicada, servido junto o con un solo cubito de hielo que revive la efervescencia. Los sabores cambian, liberando una mineralidad tonificante. El carácter intrigante y la complejidad aromática de Chant des Cigales lo convierten en el maridaje perfecto con una tentadora variedad de platos.

Chant des Cigales, dice Richard Geoffroy, es sobre todo “una nueva experiencia de sabor, un  rosado frémissant  brut nature, orgánico y vegano, que muestra una elegancia natural, mucha fruta fresca, un carácter floral intrigante, salinidad, un ligero amargor tónico y una burbuja delicada y tentadora que llamamos  frémissant  por su sutil efervescencia”.

Con Chant des Cigales, Chandon celebra una comunidad de enólogos unidos por la curiosidad y el compromiso, por un deseo incansable de superar los límites del savoir-faire sin dejar de ser fieles a la misión de la Maison desde 1959 de innovar con vinos burbujeantes.

Chandon

 

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Chandon uncorks pioneering and vibrant new take on rosé from the South of France with Chant des Cigales sparkling wine

Chandon uncorks pioneering and vibrant new take on rosé from the South of France with Chant des Cigales sparkling wine

WINES & SPIRITS

 

© ARR

The South of France has never been so full of surprise and inspiration. Creating a new effervescent wine with a maverick blend, Chandon celebrates the diversity of its terroirs in a unique sparkling rosé wine for a distinctively vibrant and aromatic tasting experience.

The latest drop from Maison Chandon springs from a vision of a place reputed for its incredibly fertile land and synonymous with blending, both a geographic location and the embodiment of inspiring smells, colors and tastes. In the South of France, Chandon winemakers explore a world of possibilities, opening a new chapter in the House’s globetrotting wine adventures.

Chant Des Cigales is a rule-breaking meeting between pioneering winemakers and a place defined by a melting pot of innovative energy, co-created by a trio of winemakers and chefs de cave who combine their exceptional savoir-faire:

  • Audrey Bourgeois, the resident wizard and Chandon’s head of winemaking innovation and technical coordination across the six international Chandon Maisons;
  • Richard Geoffroy, the visionary who began his career as winemaker at Chandon in the mid-eighties before becoming the legendary chef de cave at Dom Pérignon;
  • Eric Lebel, a master of precision and chef de cave at Maison Krug for 22 years.

All three shared a desire to work with signature grape varieties of the South of France, moving away from the confines of where the grapes were harvested. Creating a vin d’auteurs rather than a wine from a single terroir, they have crafted a unique blend that expresses the richly diverse character of the South of France. The breakout style of this contemporary sparkling rosé is about inclusivity, rather than exclusivity. The wine is frémissant, with a subtle effervescence and a captivating aromatic complexity. It is a brut nature that is both organic and vegan, a first for Chandon.

Noted for still more than sparkling wines, the South of France tends to propose wines made from just three or four grape varieties. Right from the outset, Chandon’s trio imagined a sparkling wine that would depart from usual practices and upend traditions. Their idea was a precise blend of eight different grape varieties harvested across a wide swath, stretching from Perpignan to Saint-Tropez. With this groundbreaking approach, the innovative assemblage of Chant des Cigales brings together grenache, cinsault, syrah, rolle, cabernet sauvignon, mourvèdre, carignan and tibouren.

By drawing on a vast array of emblematic grape varieties from the South of France, the winemakers have tapped into the region’s rich natural wealth. Chant des Cigales captures the diversity of the South while trailblazing new paths to rediscover the region.

Since its founding in the foothills of the Argentine Andes in 1959, Chandon has been defined by sharing and passing on savoir-faire, drawing inspiration from the diversity of its people to make exceptional sparkling wines. For Chant des Cigales, the House has partnered with cooperatives and producers reputed for their organic vineyards, where the trio has sourced the best grape varieties, all organically grown. The creators also worked with the growers to choose the best technique to make the wine, looking at both traditional and innovative methods. Audrey, Richard and Eric are all in complete agreement that the Charmat method had to be used in order to preserve the wine’s primary fruity character and freshness.

Over more than two years, they blended and tasted hundreds of compositions until they had the perfect balance. They made bold choices, such as adding grape must to start the second fermentation, or fermenting the wine in pressure tanks at up to 4 bars, giving Chant des Cigales its characteristic subtle yet persistent effervescence. Their over-arching obsession remained crafting a unique brut nature sparkling wine that reveals the full complexity and diversity of the fresh fruit aromas, without any addition of sugar in the final stage.

Chant des Cigales has a vivid yet delicate composition, served along or with a single ice cube that revives the effervescence. The flavors shift, releasing a bracing minerality. The intriguing character and aromatic complexity of Chant des Cigales make for perfect pairing with an enticing variety of dishes.

Chant des Cigales, says Richard Geoffroy, is above all “a new taste experience, a rosé frémissant brut nature, organic and vegan, that displays natural elegance, plenty of fresh fruit, an intriguing floral character, salinity, a slight tonic bitterness, and a delicate, inviting bubble we call frémissant for its subtle effervescence.”

With Chant des Cigales, Chandon celebrates a community of winemakers united by curiosity and commitment, by an indefatigable desire to push the limits of savoir-faire while remaining faithful to the Maison’s mission since 1959 of innovating with bubbly wines.

Chandon

 

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Chandon uncorks pioneering and vibrant new take on rosé from the South of France with Chant des Cigales sparkling wine

Chandon uncorks pioneering and vibrant new take on rosé from the South of France with Chant des Cigales sparkling wine

WINES & SPIRITS

 

© ARR

The South of France has never been so full of surprise and inspiration. Creating a new effervescent wine with a maverick blend, Chandon celebrates the diversity of its terroirs in a unique sparkling rosé wine for a distinctively vibrant and aromatic tasting experience.

The latest drop from Maison Chandon springs from a vision of a place reputed for its incredibly fertile land and synonymous with blending, both a geographic location and the embodiment of inspiring smells, colors and tastes. In the South of France, Chandon winemakers explore a world of possibilities, opening a new chapter in the House’s globetrotting wine adventures.

Chant Des Cigales is a rule-breaking meeting between pioneering winemakers and a place defined by a melting pot of innovative energy, co-created by a trio of winemakers and chefs de cave who combine their exceptional savoir-faire:

  • Audrey Bourgeois, the resident wizard and Chandon’s head of winemaking innovation and technical coordination across the six international Chandon Maisons;
  • Richard Geoffroy, the visionary who began his career as winemaker at Chandon in the mid-eighties before becoming the legendary chef de cave at Dom Pérignon;
  • Eric Lebel, a master of precision and chef de cave at Maison Krug for 22 years.

All three shared a desire to work with signature grape varieties of the South of France, moving away from the confines of where the grapes were harvested. Creating a vin d’auteurs rather than a wine from a single terroir, they have crafted a unique blend that expresses the richly diverse character of the South of France. The breakout style of this contemporary sparkling rosé is about inclusivity, rather than exclusivity. The wine is frémissant, with a subtle effervescence and a captivating aromatic complexity. It is a brut nature that is both organic and vegan, a first for Chandon.

Noted for still more than sparkling wines, the South of France tends to propose wines made from just three or four grape varieties. Right from the outset, Chandon’s trio imagined a sparkling wine that would depart from usual practices and upend traditions. Their idea was a precise blend of eight different grape varieties harvested across a wide swath, stretching from Perpignan to Saint-Tropez. With this groundbreaking approach, the innovative assemblage of Chant des Cigales brings together grenache, cinsault, syrah, rolle, cabernet sauvignon, mourvèdre, carignan and tibouren.

By drawing on a vast array of emblematic grape varieties from the South of France, the winemakers have tapped into the region’s rich natural wealth. Chant des Cigales captures the diversity of the South while trailblazing new paths to rediscover the region.

Since its founding in the foothills of the Argentine Andes in 1959, Chandon has been defined by sharing and passing on savoir-faire, drawing inspiration from the diversity of its people to make exceptional sparkling wines. For Chant des Cigales, the House has partnered with cooperatives and producers reputed for their organic vineyards, where the trio has sourced the best grape varieties, all organically grown. The creators also worked with the growers to choose the best technique to make the wine, looking at both traditional and innovative methods. Audrey, Richard and Eric are all in complete agreement that the Charmat method had to be used in order to preserve the wine’s primary fruity character and freshness.

Over more than two years, they blended and tasted hundreds of compositions until they had the perfect balance. They made bold choices, such as adding grape must to start the second fermentation, or fermenting the wine in pressure tanks at up to 4 bars, giving Chant des Cigales its characteristic subtle yet persistent effervescence. Their over-arching obsession remained crafting a unique brut nature sparkling wine that reveals the full complexity and diversity of the fresh fruit aromas, without any addition of sugar in the final stage.

Chant des Cigales has a vivid yet delicate composition, served along or with a single ice cube that revives the effervescence. The flavors shift, releasing a bracing minerality. The intriguing character and aromatic complexity of Chant des Cigales make for perfect pairing with an enticing variety of dishes.

Chant des Cigales, says Richard Geoffroy, is above all “a new taste experience, a rosé frémissant brut nature, organic and vegan, that displays natural elegance, plenty of fresh fruit, an intriguing floral character, salinity, a slight tonic bitterness, and a delicate, inviting bubble we call frémissant for its subtle effervescence.”

With Chant des Cigales, Chandon celebrates a community of winemakers united by curiosity and commitment, by an indefatigable desire to push the limits of savoir-faire while remaining faithful to the Maison’s mission since 1959 of innovating with bubbly wines.

Chandon

 

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Chandon uncorks pioneering and vibrant new take on rosé from the South of France with Chant des Cigales sparkling wine

Chandon uncorks pioneering and vibrant new take on rosé from the South of France with Chant des Cigales sparkling wine

WINES & SPIRITS

 

© ARR

The South of France has never been so full of surprise and inspiration. Creating a new effervescent wine with a maverick blend, Chandon celebrates the diversity of its terroirs in a unique sparkling rosé wine for a distinctively vibrant and aromatic tasting experience.

The latest drop from Maison Chandon springs from a vision of a place reputed for its incredibly fertile land and synonymous with blending, both a geographic location and the embodiment of inspiring smells, colors and tastes. In the South of France, Chandon winemakers explore a world of possibilities, opening a new chapter in the House’s globetrotting wine adventures.

Chant Des Cigales is a rule-breaking meeting between pioneering winemakers and a place defined by a melting pot of innovative energy, co-created by a trio of winemakers and chefs de cave who combine their exceptional savoir-faire:

  • Audrey Bourgeois, the resident wizard and Chandon’s head of winemaking innovation and technical coordination across the six international Chandon Maisons;
  • Richard Geoffroy, the visionary who began his career as winemaker at Chandon in the mid-eighties before becoming the legendary chef de cave at Dom Pérignon;
  • Eric Lebel, a master of precision and chef de cave at Maison Krug for 22 years.

All three shared a desire to work with signature grape varieties of the South of France, moving away from the confines of where the grapes were harvested. Creating a vin d’auteurs rather than a wine from a single terroir, they have crafted a unique blend that expresses the richly diverse character of the South of France. The breakout style of this contemporary sparkling rosé is about inclusivity, rather than exclusivity. The wine is frémissant, with a subtle effervescence and a captivating aromatic complexity. It is a brut nature that is both organic and vegan, a first for Chandon.

Noted for still more than sparkling wines, the South of France tends to propose wines made from just three or four grape varieties. Right from the outset, Chandon’s trio imagined a sparkling wine that would depart from usual practices and upend traditions. Their idea was a precise blend of eight different grape varieties harvested across a wide swath, stretching from Perpignan to Saint-Tropez. With this groundbreaking approach, the innovative assemblage of Chant des Cigales brings together grenache, cinsault, syrah, rolle, cabernet sauvignon, mourvèdre, carignan and tibouren.

By drawing on a vast array of emblematic grape varieties from the South of France, the winemakers have tapped into the region’s rich natural wealth. Chant des Cigales captures the diversity of the South while trailblazing new paths to rediscover the region.

Since its founding in the foothills of the Argentine Andes in 1959, Chandon has been defined by sharing and passing on savoir-faire, drawing inspiration from the diversity of its people to make exceptional sparkling wines. For Chant des Cigales, the House has partnered with cooperatives and producers reputed for their organic vineyards, where the trio has sourced the best grape varieties, all organically grown. The creators also worked with the growers to choose the best technique to make the wine, looking at both traditional and innovative methods. Audrey, Richard and Eric are all in complete agreement that the Charmat method had to be used in order to preserve the wine’s primary fruity character and freshness.

Over more than two years, they blended and tasted hundreds of compositions until they had the perfect balance. They made bold choices, such as adding grape must to start the second fermentation, or fermenting the wine in pressure tanks at up to 4 bars, giving Chant des Cigales its characteristic subtle yet persistent effervescence. Their over-arching obsession remained crafting a unique brut nature sparkling wine that reveals the full complexity and diversity of the fresh fruit aromas, without any addition of sugar in the final stage.

Chant des Cigales has a vivid yet delicate composition, served along or with a single ice cube that revives the effervescence. The flavors shift, releasing a bracing minerality. The intriguing character and aromatic complexity of Chant des Cigales make for perfect pairing with an enticing variety of dishes.

Chant des Cigales, says Richard Geoffroy, is above all “a new taste experience, a rosé frémissant brut nature, organic and vegan, that displays natural elegance, plenty of fresh fruit, an intriguing floral character, salinity, a slight tonic bitterness, and a delicate, inviting bubble we call frémissant for its subtle effervescence.”

With Chant des Cigales, Chandon celebrates a community of winemakers united by curiosity and commitment, by an indefatigable desire to push the limits of savoir-faire while remaining faithful to the Maison’s mission since 1959 of innovating with bubbly wines.

Chandon

 

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DANI BRASSERIE AT FOUR SEASONS HOTEL MADRID BECOMES A FLAMENCO STAGE HOSTED BY FLAMENCO DANCER JUAN ANDRÉS MAYA
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Dani Brasserie del Four Seasons Hotel Madrid se convierte en un escenario flamenco conducido por el bailaor Juan Andrés Maya

Dani Brasserie del Four Seasons Hotel Madrid se convierte en un escenario flamenco conducido por el bailaor Juan Andrés Maya

  • El 21 de julio, la séptima planta del Four Seasons Hotel Madrid se convertirá por primera vez en un escenario flamenco, gracias al reconocido bailaor Juan Andrés Maya
  • Bajo el título “El Arte del Flamenco”, este evento sin precedentes contará con un menú especial elaborado por el equipo de Dani García y animación musical a cargo del DJ Sandro Bianchi

Fuerza, arte, atrevimiento, pureza y pura alegría son las señas de identidad que caracterizan el estilo de Juan Andrés Maya, sobrino de los reconocidos bailaores Mario Maya, Manolete y Juan Maya Marote, y actualmente considerado el embajador del baile flamenco del siglo XXI. Buscando promover esta disciplina de la danza como una forma de arte basada en los sentimientos y siguiendo la pasión de la dinastía maya, el próximo jueves 21 de julio de 2022, Juan Andrés llegará a  Dani Brasserie  como director artístico junto a su elenco de bailarines y músicos para interpretar  El Arte del Flamenco  .

DANI BRASSERIE DEL HOTEL FOUR SEASONS MADRID SE CONVIERTE EN UN ESCENARIO FLAMENCO PRESENTADO POR EL BAILARÍN FLAMENCO JUAN ANDRÉS MAYA

DANI BRASSERIE DEL HOTEL FOUR SEASONS MADRID SE CONVIERTE EN UN ESCENARIO FLAMENCO PRESENTADO POR EL BAILARÍN FLAMENCO JUAN ANDRÉS MAYA

La séptima planta del  Hotel Four Seasons Madrid  se convertirá por primera vez en un escenario flamenco. Una experiencia única que permitirá a los visitantes disfrutar de este arte combinando dos de las tradiciones andaluzas más destacadas: la música flamenca y la gastronomía. El equipo de Tablao La Carmela bailará bajo los cielos de Madrid para ofrecer a su público la perfecta sintonía entre baile y cante flamenco en su estado más puro y auténtico.

Para acompañar este evento tan especial, el chef malagueño  Dani García , junto con Ismael Paul como jefe de cocina y su equipo, han diseñado un menú especial para disfrutar durante el espectáculo flamenco. La propuesta comenzará con  Frescor de Almendra , una sopa de gamba blanca, huevas de arenque y  cabello de ángel. conserva y seguirá con espárragos jumbo escalfados con crema de maíz, mascarpone y lardo ibérico. Los platos principales serán la lubina salvaje con velouté marino, berberechos, mejillones y crema de rúcula, y el pichón a la plancha con cacao y escarola glaseada. Y para terminar con un dulce, habrá chocolate gianduja, con ganache de gianduja, chocolate negro, helado de café arábica, cardamomo y cacao. Además, la fusión entre gastronomía y arte estará amenizada desde el principio con la música de DJ Sandro Bianchi y se completará con exóticos cócteles elaborados por el equipo creativo de coctelería de Dani Brasserie, cuyas creaciones rinden homenaje a grandes artistas que han marcado el historia de España, como Sorolla, Dalí, Velázquez, Almodóvar, Sara Baras y Gloria Fuertes.

About Juan Andres Maya

Nacido el 6 de enero de 1972 en pleno barrio gitano granadino del Sacromonte y con una sólida formación familiar artística, Juan Andrés Maya comenzó a bailar a los tres años en La Cueva de la Rocío, propiedad de sus padres, donde pronto se convirtió en el principal atractivo para los numerosos visitantes de este popular local granadino. Debutó oficialmente a los catorce años, cuando viajó a El Cairo con la compañía de Cachado y, desde entonces, ha trabajado con grandes artistas como La Chunga, Miguel Bosé, Carmen Linares, Antonio Canales, Manolete, Estrella Morente, Farruquito. y Miguel Poveda, y ha realizado giras internacionales en varias ocasiones. También ha actuado en varias ocasiones para Sus Majestades los Reyes de España y para la familia de Michelle Obama. Juan Andrés es un artista que rompe con los límites del baile flamenco y, desde muy joven ha incursionado en la coreografía y la dirección, ampliando su creatividad y llevándola a cabo en la producción de espectáculos repletos de detalles. Actualmente gira al frente de dos de las mejores comparsas flamencas del mundo: La Cueva de la Rocío (Granada) y El Tablao Flamenco la Carmela (Madrid).

  • DANI BRASSERIE DEL HOTEL FOUR SEASONS MADRID SE CONVIERTE EN UN ESCENARIO FLAMENCO PRESENTADO POR EL BAILARÍN FLAMENCO JUAN ANDRÉS MAYA

    DANI BRASSERIE DEL HOTEL FOUR SEASONS MADRID SE CONVIERTE EN UN ESCENARIO FLAMENCO PRESENTADO POR EL BAILARÍN FLAMENCO JUAN ANDRÉS MAYA

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DANI BRASSERIE AT FOUR SEASONS HOTEL MADRID BECOMES A FLAMENCO STAGE HOSTED BY FLAMENCO DANCER JUAN ANDRÉS MAYA
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Dani Brasserie at Four Seasons Hotel Madrid becomes a flamenco stage hosted by Flamenco dancer Juan Andrés Maya

Dani Brasserie at Four Seasons Hotel Madrid becomes a flamenco stage hosted by Flamenco dancer Juan Andrés Maya

  • On July 21, the seventh floor of Four Seasons Hotel Madrid will become a flamenco stage for the first time, thanks to the renowned flamenco dancer Juan Andrés Maya
  • Entitled “The Art of Flamenco,” this unprecedented event will feature a special menu prepared by Dani García’s team and musical entertainment by DJ Sandro Bianchi

Power, art, boldness, purity and sheer joy are the hallmarks that characterise the style of Juan Andrés Maya, nephew of the renowned flamenco dancers Mario Maya, Manolete and Juan Maya Marote, and currently considered the ambassador of flamenco dancing in the 21st century. Seeking to promote this dance discipline as a form of art based on feelings and following the passion of the Maya dynasty, next Thursday, July 21, 2022, Juan Andrés will arrive at Dani Brasserie as artistic director along with his cast of dancers and musicians to perform El Arte del Flamenco (The Art of Flamenco).

DANI BRASSERIE AT FOUR SEASONS HOTEL MADRID BECOMES A FLAMENCO STAGE HOSTED BY FLAMENCO DANCER JUAN ANDRÉS MAYA

DANI BRASSERIE AT FOUR SEASONS HOTEL MADRID BECOMES A FLAMENCO STAGE HOSTED BY FLAMENCO DANCER JUAN ANDRÉS MAYA

The seventh floor of the Four Seasons Hotel Madrid will become a flamenco stage for the first time. A unique experience that will allow visitors to enjoy this art form by combining two of the most outstanding Andalusian traditions: flamenco music and gastronomy. The Tablao La Carmela team will dance beneath the skies of Madrid to offer its audience the perfect harmony between dance and flamenco singing in its purest and most authentic state.

To accompany this special event, Malaga-born chef Dani García, together with Ismael Paul as head chef and his team, have designed a special menu to be enjoyed during the flamenco show. The proposal will begin with Frescor de Almendra, a soup of white prawns, herring roe and “cabello de angel” preserve and will continue with poached jumbo asparagus with corn cream, mascarpone and Iberian lardo. The main courses will be wild sea bass with marine velouté, cockles, mussels and rocket cream, and grilled pigeon with cocoa and glazed endive. And to finish with a sweet treat, there will be gianduja chocolate, with gianduja ganache, dark chocolate, arabica coffee ice cream, cardamom and cocoa. In addition, the fusion between gastronomy and art will be enlivened from the beginning with the music of DJ Sandro Bianchi and will be completed with exotic cocktails made by the creative mixology team of Dani Brasserie, whose creations pay tribute to great artists who have marked the history of Spain, such as Sorolla, Dalí, Velázquez, Almodóvar, Sara Baras and Gloria Fuertes.

About Juan Andres Maya

Born on January 6, 1972 in the heart of Granada’s gypsy quarter of Sacromonte and with a strong artistic family background, Juan Andrés Maya began dancing at the age of three in La Cueva de la Rocío, owned by his parents, where he soon became the main attraction for the many visitors to this popular Granada venue. He officially made his debut at the age of fourteen, when he travelled to Cairo with Cachado’s company and, since then, he has worked with great artists such as La Chunga, Miguel Bosé, Carmen Linares, Antonio Canales, Manolete, Estrella Morente, Farruquito and Miguel Poveda, and has toured internationally on several occasions. He has also performed several times for Their Majesties the King and Queen of Spain and for Michelle Obama’s family. Juan Andrés is an artist who breaks with the boundaries of flamenco dance and, from a very young age, has delved into choreography and directing, broadening his creativity and bringing it to fruition in the production of shows packed with intricate details. He is currently touring at the head of two of the best flamenco troupes in the world: La Cueva de la Rocío (Granada) and El Tablao Flamenco la Carmela (Madrid).

  • DANI BRASSERIE AT FOUR SEASONS HOTEL MADRID BECOMES A FLAMENCO STAGE HOSTED BY FLAMENCO DANCER JUAN ANDRÉS MAYA

    DANI BRASSERIE AT FOUR SEASONS HOTEL MADRID BECOMES A FLAMENCO STAGE HOSTED BY FLAMENCO DANCER JUAN ANDRÉS MAYA

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DANI BRASSERIE AT FOUR SEASONS HOTEL MADRID BECOMES A FLAMENCO STAGE HOSTED BY FLAMENCO DANCER JUAN ANDRÉS MAYA
, , , , , , , , , , , , , ,

Dani Brasserie at Four Seasons Hotel Madrid becomes a flamenco stage hosted by Flamenco dancer Juan Andrés Maya

Dani Brasserie at Four Seasons Hotel Madrid becomes a flamenco stage hosted by Flamenco dancer Juan Andrés Maya

  • On July 21, the seventh floor of Four Seasons Hotel Madrid will become a flamenco stage for the first time, thanks to the renowned flamenco dancer Juan Andrés Maya
  • Entitled “The Art of Flamenco,” this unprecedented event will feature a special menu prepared by Dani García’s team and musical entertainment by DJ Sandro Bianchi

Power, art, boldness, purity and sheer joy are the hallmarks that characterise the style of Juan Andrés Maya, nephew of the renowned flamenco dancers Mario Maya, Manolete and Juan Maya Marote, and currently considered the ambassador of flamenco dancing in the 21st century. Seeking to promote this dance discipline as a form of art based on feelings and following the passion of the Maya dynasty, next Thursday, July 21, 2022, Juan Andrés will arrive at Dani Brasserie as artistic director along with his cast of dancers and musicians to perform El Arte del Flamenco (The Art of Flamenco).

DANI BRASSERIE AT FOUR SEASONS HOTEL MADRID BECOMES A FLAMENCO STAGE HOSTED BY FLAMENCO DANCER JUAN ANDRÉS MAYA

DANI BRASSERIE AT FOUR SEASONS HOTEL MADRID BECOMES A FLAMENCO STAGE HOSTED BY FLAMENCO DANCER JUAN ANDRÉS MAYA

The seventh floor of the Four Seasons Hotel Madrid will become a flamenco stage for the first time. A unique experience that will allow visitors to enjoy this art form by combining two of the most outstanding Andalusian traditions: flamenco music and gastronomy. The Tablao La Carmela team will dance beneath the skies of Madrid to offer its audience the perfect harmony between dance and flamenco singing in its purest and most authentic state.

To accompany this special event, Malaga-born chef Dani García, together with Ismael Paul as head chef and his team, have designed a special menu to be enjoyed during the flamenco show. The proposal will begin with Frescor de Almendra, a soup of white prawns, herring roe and “cabello de angel” preserve and will continue with poached jumbo asparagus with corn cream, mascarpone and Iberian lardo. The main courses will be wild sea bass with marine velouté, cockles, mussels and rocket cream, and grilled pigeon with cocoa and glazed endive. And to finish with a sweet treat, there will be gianduja chocolate, with gianduja ganache, dark chocolate, arabica coffee ice cream, cardamom and cocoa. In addition, the fusion between gastronomy and art will be enlivened from the beginning with the music of DJ Sandro Bianchi and will be completed with exotic cocktails made by the creative mixology team of Dani Brasserie, whose creations pay tribute to great artists who have marked the history of Spain, such as Sorolla, Dalí, Velázquez, Almodóvar, Sara Baras and Gloria Fuertes.

About Juan Andres Maya

Born on January 6, 1972 in the heart of Granada’s gypsy quarter of Sacromonte and with a strong artistic family background, Juan Andrés Maya began dancing at the age of three in La Cueva de la Rocío, owned by his parents, where he soon became the main attraction for the many visitors to this popular Granada venue. He officially made his debut at the age of fourteen, when he travelled to Cairo with Cachado’s company and, since then, he has worked with great artists such as La Chunga, Miguel Bosé, Carmen Linares, Antonio Canales, Manolete, Estrella Morente, Farruquito and Miguel Poveda, and has toured internationally on several occasions. He has also performed several times for Their Majesties the King and Queen of Spain and for Michelle Obama’s family. Juan Andrés is an artist who breaks with the boundaries of flamenco dance and, from a very young age, has delved into choreography and directing, broadening his creativity and bringing it to fruition in the production of shows packed with intricate details. He is currently touring at the head of two of the best flamenco troupes in the world: La Cueva de la Rocío (Granada) and El Tablao Flamenco la Carmela (Madrid).

  • DANI BRASSERIE AT FOUR SEASONS HOTEL MADRID BECOMES A FLAMENCO STAGE HOSTED BY FLAMENCO DANCER JUAN ANDRÉS MAYA

    DANI BRASSERIE AT FOUR SEASONS HOTEL MADRID BECOMES A FLAMENCO STAGE HOSTED BY FLAMENCO DANCER JUAN ANDRÉS MAYA

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