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Dolce&Gabbana at the Carnival in Salvador De Bahia

Dolce&Gabbana at the Carnival in Salvador De Bahia

From glittering looks, exceptional DJ sets and lots of celebrities, the outstanding Dolce&Gabbana float at Salvador de Bahia

Hundreds of travelling parties, parades of exaggerated costumes, colourful dancers and music everywhere. The Salvador de Bahia Carnival, one of Brazil’s largest most popular festivals, is back in full splendour after a three-year pandemic.

A captivating show in which Dolce&Gabbana took part by parading in an exclusive float, Saturday 18th February, on the Barra-Ondina circuit.

Numerous guests: artists from the electronic music scene including Major Lazer Sound System, Attooxxa and TropKillaz and a parterre of exceptional celebrities.

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BUGATTI Eyewear
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BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

BUGATTI and legendary optical designer larry sands launch the first-ever Bugatti eyewear collection

Launched at a prestigious private event at the hotel Principe di Savoia in Milan, Italy, Collection One brings together the essence of the Bugatti brand as the pinnacle in automobile luxury, performance and design with the genius of Larry D. Sands, a freethinking pioneer in the optical fashion space.

The nine-style set comprising of 37 pieces available in different materials – including palladium, 925 sterling silver, carbon fiber and Macassar ebony – melds heritage with modernity, delivering a visual identity that is stimulated by past and present iconic Bugatti design languages but reinterpreted in contemporary optical aesthetic form that embodies the world of tomorrow. Taking inspiration from Ettore Bugatti’s vision – “If comparable, it is no longer Bugatti” – Collection One successfully captures and transfers Bugatti’s core values into exclusive eyewear pieces that are at the vanguard of fashion, creating desirable and luxurious accessories. Such hallmarks can only be envisioned, formed and then fully realized by a true leader in their respected field, which is why Bugatti sought to collaborate with the very best when launching its new eyewear collection.

To state that Larry is a trendsetter in the optical fashion world would be an understatement; his career, spanning over 60 years, is legendary, having helped shape, create and execute an incredibly wide range of eyewear pieces and collections for the leading fashion houses and eyewear brands.

“When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor,” he said. “Everything I do is unexpected, and Bugatti Eyewear is some of my most unexpected work yet. Expectation is the enemy of creativity.”

The creative synthesis between Larry and Bugattito create eyewear that stands true to Ettore’s vision took two years to complete. Harnessing the alchemy that can be brought to the fore when two pioneering visionaries work together, Collection One goes beyond current design norms and boundaries.

Materials and manufacturing techniques never seen before in the eyewear industry were developed and employed to create Collection One. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium; the most expensive materials in the world.

The use of Positive Vapor Deposition (PVD) – a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product – is another key breakthrough for the eyewear industry that’s been first successfully employed during the creation of Collection One. The PVD acts as a Diamond Like Coating, a surface that is highly resistant to wear and is also used throughout the development and production of Bugatti automobiles.

The use of carbon fiber and Macassar ebony is another impeccable design iteration that pays homage to Bugatti’s automobiles, as does the use of the famed red enamel Macaron. An intricate custom wirecore, developed in sheets to mirror the timeless grill pattern that adorns each Bugatti hyper sports car’s horseshoe radiator, forms an exquisite fusion of the ‘then’ and ‘now’ on each of the 37 examples.

Wiebke Ståhl, Managing Director of Bugatti International, added: “The decision to partner with such an auspicious, revered and experienced artist as Larry Sands is testament to our shared design ideals and vision for outstanding quality to achieve truly iconic products. Creating this new luxury eyewear is also key to our portfolio as it closes a strategic gap in Bugattis diversified brand lifestyle collection; I couldn’t be more excited to finally launch our new Bugatti Eyewear!”

Collection One was showcased at the MIDO Optical Trade Show on February 4 2023 in Milan, Italy, and will be available in highly exclusive boutiques. Retail prices from $1,295 to $15,000. Further information will be available soon on www.bugattieyewear.com.

More Info: Jean Bugatti

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Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin
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Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Two German design icons sought and found each other: Berlin-based eyewear manufacturer ic! berlin and Mercedes-Benz are jointly launching a sunglass collection. The Designers of both brands have worked hand in hand to develop a design language that goes far beyond a pure logo cooperation. It combines the essential expressive features of both worlds. The result is five new exclusive eyewear models, which are based on design elements of Mercedes-Benz and Mercedes-AMG vehicles and are crafted in the ic! berlin manufactory in Berlin-Marzahn.

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Dynamic shapes, exclusive materials, colour accents in lacquer and excellent wearing comfort characterize the new Capsule 2021. The Puristic design, typical of ic! berlin, meets the avantgarde spirit of Mercedes-Benz and interprets the vehicle design in each model in a special way. Stainless steel frames, high-performance ZEISS lenses, soft silicone nose pads and high-quality temple hinges ensure that every pair of eyewear remain an expression of individual lifestyle for a long time. In addition to the classic Mercedes-Benz logo, the new Mercedes-Benz pattern is lasered onto the temples as stylish branding.

The Mercedes-AMG model AMG 02 for men is a masculine and a sporty reinterpretation of the pilot shape design. They are available in four colour variations. The frame of the AMG 02 shows a powerful edge with its straight lines and underlines the extroverted appearance with accents in the three paint colours; red, yellow and blue. These colours were also developed in collaboration with the Mercedes-AMG designers. The hand-applied varnish adorns the thin-connecting brow arch over the bridge and the front upper sides of the temples.

The AMG 02 is available in the following colour variations:

  • Storm Grey and Gun Metal / Yellow – grey-blue frame, grey glass with colour gradient, yellow lacquer accents
  • Ultra Beam and Chrome / Blue – frame and temples in chrome, mirrored glass, blue colour accents
  • Nightfall and Black/ Red – black frame and temple, dark grey lenses, red accents
  • Black to Grey and Black – black frame and bracket, black glass with a gradient, no colour accents

The Mercedes-Benz variant, MB Shield 02, is a unisex model with a futuristic look. The simple mono disc is held in place by a stainless steel half frame, which is accentuated by a Plotic Clip in the area of the bridge. This is painted in the colour variant Ultra Beam and Fashion Silver as a contrast to the mirrored glasses and the silver frame in iconic Lemon Verbena. The Plotic Clip is black in the colour variant Night Shadow and Electric Light Blue with dark blue lenses with a colour gradient and light blue frame. In addition to the clean version, the Night Shadow glass is also available with a striking Mercedes-Benz pattern.

“The collection proves how our design philosophy of ‘sensual clarity’ can be expressed in different styles – from classic and elegant to sporty and futuristic – in the form of eyewear. For me, it was important to develop a wide range of formal interpretations, analogous to the range of our vehicles, in order to appeal to different customers. The high aesthetic standards, which include the continual reinterpretation of stylistic elements which create the identity of both partners, form a convincing product with the goal of maximum functionality. This goal is also inherent in both companies,” says Martin Bremer, Head of Creation Corporate Design at Mercedes-Benz.

The MB 04 is a unisex model with sporty elegance and a real flyweight at only 17 g. The trapezoidal glasses with bevelled sides are held by a discreet stainless steel frame. Here, too, the design highlight is the lacquer accent on the brow-bones and on the temples – in colour variants:

Black to Clear and Graphite / White in white
Night Fall and Black / Red versions in red
The MB 04 Blueberry Fade and Electric Light Blue, on the other hand, achieved their colour brilliance through the blue-violet glasses with a colour gradient in the light blue frame.

A reinterpretation of the iconic trapezoidal shape is the men’s MB 05 model. The sophistication of the MB 05 lies in its cool simplicity. It is offered in the colour combinations:
Storm Grey and Gun Metal / Yellow
Ultra Beam and Electric Light Blue / Off White
as well as Nightfall and Black / Red.
On this straight frame, the subtle lacquer application on the middle brow arch sets the colour accent.

The women’s model of the collection, MB 06, is a fashion statement. Oversized in the shape of a butterfly and with an accentuated frame on the side, these sunglasses combine trendy retro chic with luxurious style. The combination of ocean fade and rose gold is particularly striking. The colour gradient of the lenses change from dark blue to a delicate shade of purple, which the frame, with the widened side sections and the bridge in rose gold, take up again. The model in Sunset Boulevard and Aubergine with brownish-purple lens is a little less playful and yet very feminine. The classic colour combination Black to Grey and Black has a delicate mauve stripe along the upper edge as a design element.

“With our new Capsule Collection, we want to show that something very special can arise in the eyewear segment when two design-savvy brands as ic! berlin and Mercedes-Benz team up,” explains Harry Skinner, Lead Designer ic! berlin.

About ic! berlin

The eyewear manufacturer ic! berlin was founded in Berlin in 1996. It manufactures innovative eyewear made in Berlin by hand. ic! berlin models are extremely light, flexible and are characterized in particular by a screwless joint solution that is unique worldwide. Each collection line stands for its own unique form language and represents a part of the company’s own design identity. By now, eyewear from ic! berlin is sold in over 60 countries around the world. The company has its headquarters in Berlin and currently employs more than 180 people.  www.ic-berlin.de

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SERENGETI, THE ULTIMATE GLASSES TECHNOLOGY

SERENGETI, THE ULTIMATE GLASSES TECHNOLOGY

Serengeti pays particular attention to the materials we use to protect your eyes and offer you the best visual acuity available on the market.
From the finest and ultimate raw materials to the latest coatings, every step of the production and every component are meticulously checked to guarantee the best quality and protection.

Ultra-light mineral lenses:

Photo Taken In United States, Venice

Experience the ultimate lens on the market.

Our mineral lenses are made with borosilicate optical glass, from Corning.
A full 20% thinner and lighter, our Borosilicate mineral glass lenses are finer than any other lens.
They provide the best visual acuity you could ever experience.
Every pair of Serengeti mineral lenses is unique:
each Photochromic lens passes through a
Hydrogen-fueled Lehr furnace, which activates the Spectral Control technology – with varying temperatures that determine the proprietary lens hue.
They are also chemically tempered to ensure scratch and impact resistance.
To complete this unrivaled visual experience, an anti-reflective coating is added to the backside of the lens, canceling the scattering light that causes reflective glare.

Photo Taken In United States, Venice

FRAME MATERIALS AND TECHNOLOGY METAL

Offering the possibility of creating thin and lightweight frames, handcrafted for ultimate comfort and a wide fit range.
Metal frames also have the great advantage of being strong and impact resistance as well as being highly aesthetic by proposing an infinite variety of colors and combinations with other materials.

NYLON TR90

Using only the highest-quality injected
Nylon TR90 for superior durability, these fashionable frames have the added benefit of being exceptionally light, strong, chemically resistant, and extremely flexible and comfortable.

ACETATE

Expertly produced and cured from all-natural cotton, our Cellulose Propionate Acetate is not only handcrafted to be lightweight but can be made into beautiful patterns and brilliant hues. Pliable when heated, it is ideal for custom fitting.


A UNIQUE 3-EN-1 LENS TECHNOLOGY

Serengeti® is a pioneer in the development of photochromic technology. Darkening in bright sunlight and lightening in overcast conditions, Photochromic technology allows your eyes to adapt to any light, anywhere. The result is a view of the world so crystal clear, you’ll notice natural beauty you’ve never seen before. This technology is molecularly infused into every Serengeti lens.
Serengeti’s Polarizing technology suppresses glare, allowing you to enjoy all the depth and beauty the world has to offer. When glare reflects off the road, water, snow or flat areas, parallel light rays can pass through unhindered, while distracting perpendicular light is reflected. This allows you to discover more clarity, while living free from glare and eye fatigue.
Some of our products feature non-polarized lens options, ideal for pilots or professionals with digital instrument panels.

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Oakley’s new Kato Sunglasses

Oakley’s new Kato Sunglasses

Built to sit as close to the face as possible, Oakley’s new Kato Sunglasses provide a mask-like feel. The frameless, wrap-around Prizm lens bends around the nose, allowing it to sit closer to the face. An adjustable rake mechanism tilts the lens to the ideal angle for the wearer and joins three different no-slip Unobtainium nose pads to ensure a customized, seamless fit.

Professional cyclist Chris Froome was spotted rocking a pair of previously unseen Oakley sunglasses during the Vuelta an España, a 21-stage Grand Tour race that winds around the Iberian peninsula. The sleek, all-black shades bore Oakley’s signature wraparound design but seemed to lack a frame entirely — and included a unique extension of the one-piece lens over the bridge of the nose.

True to speculation, the Kato is strange — mask-like and completely frameless. Oakley figured out how to get rid of the extra plastic and instead put frame-mimicking points of rigidity right in the lens — notice how the lens gets thicker and flares outward at the forehead, like a frame. Oakley says that building the glasses this way brings the lens closer to the face.

The Kato’s feature set doesn’t stop with the frameless design either. It has a place for rubberized nose pads that is seemingly stuck right onto the back of the lens and comes with three different sizes. Plus, its sidearms rotate, changing the tilt of the glasses to accommodate variations in face shape while maintaining the close fit.

Price: $291

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Oakley – Precious Mettle OVERTHETOP™ 2020 for 20th-Anniversary

In a year where there are no medals, we celebrate the 20 year anniversary of OVERTHETOP™. Honoring the games that never happened, and those who stand in a world of uncertainty, it’s only right to re-introduce the product that defined disruption.

Oakley – Precious Mettle OVERTHETOP™ 2020 for 20th-Anniversary

Bold, Boundary-Pushing Style Challenges Status Quo Decades After First Release

Thursday, August 6, 2020 – Oakley® is bringing back the OVERTHETOP, the unique, disruptive design that was unveiled on the world’s biggest sports stage twenty years ago. To celebrate the anniversary, Oakley will release the “Precious Mettle OVERTHETOP” tomorrow, as the 2020 Summer Games would have been coming to an end.

The new iteration has been created from the original mold, featuring the same revolutionary, stemless design that fits over the top of the head rather than around it. Best known and worn for its innovative aesthetic, OVERTHETOP was originally designed to solve the problem of eyewear bouncing on a runner’s face.

“When creating new products, our goal is to find a solution to a problem our athletes are facing,” says Brian Takumi Vice President of Product Creative at Oakley. “The OVERTHETOP was born with the purpose of minimizing pressure points and reducing bounce created by force, specifically in our Track & Field athletes. We knew the design was very unique, but we never expected all the attention we received from around the world– the product truly created a global moment.”

Oakley put the innovation to the test in Sydney at the 2000 Summer Games, when popular sprinter Ato Boldon – known for his bold eyewear on the track – debuted the OVERTHETOP in the Men’s 100 meters. Boldon wearing the unusual eyewear quickly became one of the Games’ most memorable images and one of the most disruptive moments in Oakley history.

“Twenty years later, I still remember the rush,” says Ato Boldon, four-time medallist in Track and Field. “Wearing the Oakley OVERTHETOP in Sydney was an iconic moment in my career, and I can’t thank Oakley enough for pushing the boundaries and continuing to create eyewear that allows athletes to perform at their best on the world stage.”

With a gradient color treatment that fades from aged gold to silver and bronze, the eyewear is launched in recognition of the Games that didn’t happen and pays tribute to those who have the mettle to push through and overcome adversity.

Born from the original mold used in 2000, these will be the last issue of products to come from this tool. Only 20 units of the Precious Mettle OVERTHETOP have been produced worldwide and each will retail for $2,000 exclusively on Oakley.com. The stemless design is manufactured with O Matter™, a frame material for durable, lightweight comfort. Each frame is stamped with a unique serial number and comes equipped with Oakley’s leading Prizm™? Lens Technology, designed to enhance color and contrast so athletes can see more detail.

Precious Mettle OVERTHETOP™

It takes a unique frame of mind to stand the test of time. Born from the original mold used in 2000 and as the last issue to come from the tool, this is your moment to make history. The Precious Mettle colorway of aged gold, silver, and bronze celebrates something bigger than finishing first, second or third. It honors the victory of humanity.

Oakley Precious Mettle OVERTHETOP launches Friday, August 7, 2020 at 9AM PST exclusively on www.oakley.com.

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Rimowa Eyewear Collection engineered with travel in mind.

Traditions of craftsmanship and innovation come together for an eyewear collection engineered with travel in mind.

As a new generation of travellers emerges and our ways of moving in the world shift and evolve, so too must our travel tools. The brand’s first-ever RIMOWA Eyewear collection offers a distinctive new way to enhance the experience of modern, purposeful travellers.

Remember when Rimowa partnered with Garrett Leight California Optical (GLCO) earlier this year? Together, the duo unveiled the Essential Cabin Suitcase in white gloss, one that was sold along with a pair of sunglasses, a beach towel, sticker sets, as well as an exclusive luggage tag crafted especially for the collaboration. While those were limited-edition and no longer available for sale, you can now look forward to the upcoming Eyewear Collection by Rimowa, a chic selection of sunglasses that are part of the German luggage manufacturer’s permanent line-up.

Rimowa Eyewear Collection

Much like RIMOWA‘s emblematic grooved aluminium luggage was inspired by the fuselage of early aircraft, this new eyewear collection takes its design cues from aviation accessories and pilot essentials. Featuring ultra-lightweight frames in modernised classic styles like the Pilot, Square and Pantos, the RIMOWA Eyewear collection is offered in a variety of vibrant colours each crafted to match a select favourite luggage piece for a coordinated look.

The collection debuts with two sunglasses ranges, Bridge and Rim, that draw from the brand’s DNA translating its values into this first-ever eyewear line. Punctuated by signature iconic details like the groove, Monogram and rivets, the collection builds on the brand’s history of innovation while preserving a longstanding tradition of quality, engineering and craftsmanship.

Sleek and sublime are just some of the words you can use to describe the collection, and you will also be pleased to know that the sunglasses are surprisingly lightweight and comfortable while safeguarding your eyes from potential UV damage. Prices start from SGD450 for the Rimowa Rim (crafted from acetate) line and SGD480 for the Rimowa Bridge (identified by industrial-grade rivets and assembled by pins) line, which will be arriving in boutiques from 9 July 2020.

Each pair will be sold together with its very own Rimowa-branded protective case/pouch so that you can take it easily with you on your travels near and far. Because once you are allowed to travel, everyone will definitely be travelling near and far.

IMAGES: RIMOWA

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The Spring-Summer 2020 Eyewear Campaign – CHANEL

Pharrell Williams, Margaret Qualley, Angèle, and more have gathered to show off the maison’s chic new shades.What do singer Angèle, actresses Isabelle Adjani and Margaret Qualley, and musicians Pharrell Williams and Sébastien Tellier all have in common?

#CHANELEyewear #CHANELSunglasses

The Spring-Summer 2020 Eyewear Campaign — CHANEL

Belgian singer-songwriter and musician Angèle, American singer, rapper, songwriter, record producer, fashion designer, and entrepreneur Pharrell Williams, French singer and songwriter Sébastien Tellier, American actress and model Margaret Qualley and French film actress and singer Isabelle Adjani light up Chanel Spring-Summer 2020 eyewear campaign. Photographed by Karim Sadli, each artist picked up a sunglass design from the Chanel Spring-Summer 2020 eyewear collection that matched their specific aura while displaying Chanel’s classic motifs.

Margaret Qualley has selected a butterfly frame in black metal, linked with a string of white pearls.

The oversized rectangular design in black acetate worn by Pharrell Williams is decorated with fine metal plaques engraved with a motif that evokes a woven tweed.

Angèle wears an oval design with a contrasting frame to which a necklace of grey faux pearls is attached.

Isabelle Adjani chose large square sunglasses in black acetate with the name CHANEL running along one of the temples.

An XL rectangular shield worn by Sébastien Tellier honors the tweed that swathes its frame. The double C takes shape as a patch and signs the temples.

Chanel Spring-Summer 2020 eyewear campaign spotlights five pairs of sunglasses, each of which features an intricate level of detail that expresses the captivating personalities of the respective muses while also highlighting the multifaceted yet cohesive ‘je ne sais quoi’ of the Chanel house.

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