Capturing the journey of reality to fantasy is Burberry’s new TB Summer Monogram collection designed by Chief Creative Officer Riccardo Tisci. Starring supermodel Kendall Jenner, the campaign blends dreamlike CGI with geometric worlds inspired by skate parks and swimming pools. Shot at home by Kendall on her computer, the campaign embodies the free-spirited collection and the optimism of summer.
Kendall Jenner in Burberry’s new summer campaign.
To introduce the new collection, Riccardo Tisci has called upon a cast of iconic British creatives – British photographer Nick Knight, art director Peter Saville and stylist Katy England – to realise his vision for the TB Summer Monogram campaign, starring Kendall.
The summer-inspired collection features luxury quilted Lola bags made from an environmentally conscious material primarily made using renewable resources. Bumbags, totes and a limited edition monogram surfboard also feature in the collection.
Riccardo Tisci paid tribute to fashion house founder, Thomas Burberry with bold interlocking TB initials printed in cobalt blue with orange accents. Speaking on the new collection, Kendall Jenner said, “Riccardo wanted to collaborate closely with me to bring this collection to life in a number of ways – he encouraged me to interpret the campaign myself, which was such an exciting opportunity! I loved being able to add my own personal touch to the campaign as I captured the collection through a series of self-portraits that I took at home.”
The Chief Creative Officer also spoke on the collection stating, “‘This is my second monogram collection at Burberry and for me, the collection is all about celebrating the strength of the duality of feminine and masculine energy, blurring the lines and exploring this notion of youthful expression.”
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JimmyChoo – Iconic supermodel Kate Moss is the epitome of Bohemian Glamour – PRE-FALL 2020
If you have any sort of inclination of taste for the best in luxury design, certainly you are familiar with the iconic fashion design brand, Jimmy Choo – a leading global luxury brand, with an empowered sense of glamour and a playfully daring spirit. Jimmy Choo has, throughout the years, mastered the art of perfectly blending Italian craftsmanship with its fashion design creations.
The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, with Mr Choo’s niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day. Mr Choo departed the company in 2001.
The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success. With a goal of creating a global luxury business, Jimmy Choo attracted outside investment and the company embarked on a significant expansion across product categories, channels and geographies.
A pioneer in the art of celebrity dressing, Jimmy Choo was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand. Today, Jimmy Choo can be seen on style icons from celebrities to royalty, musicians to heads of state.
The brand’s reputation as a celebrity favourite helped to fuel its rapid expansion. Its iconography was further defined by the bold and dramatic advertising portraying glamorous but strong women in towering heels and luxurious handbags, captured by some of the most acclaimed fashion photographers in the world.
Retail development has been integral to the company’s strategy. The first Jimmy Choo store was opened in 1996 on Motcomb Street in London, complementing a distribution in some of the most prestigious multi-brand stores in the world. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. International expansion continued with Jimmy Choo securing locations in the premiere luxury shopping destinations of the world’s most prestigious cities including Sloane Street and Bond Street in London, Avenue Montaigne in Paris, Via Condotti in Rome, Madison Avenue in New York, Rodeo Drive in Beverly Hills, and Ginza in Tokyo.
Pharrell Williams, Margaret Qualley, Angèle, and more have gathered to show off the maison’s chic new shades.What do singer Angèle, actresses Isabelle Adjani and Margaret Qualley, and musicians Pharrell Williams and Sébastien Tellier all have in common?
#CHANELEyewear #CHANELSunglasses
The Spring-Summer 2020 Eyewear Campaign — CHANEL
Belgian singer-songwriter and musician Angèle, American singer, rapper, songwriter, record producer, fashion designer, and entrepreneur Pharrell Williams, French singer and songwriter Sébastien Tellier, American actress and model Margaret Qualley and French film actress and singer Isabelle Adjani light up Chanel Spring-Summer 2020 eyewear campaign. Photographed by Karim Sadli, each artist picked up a sunglass design from the Chanel Spring-Summer 2020 eyewear collection that matched their specific aura while displaying Chanel’s classic motifs.
Margaret Qualley has selected a butterfly frame in black metal, linked with a string of white pearls.
The oversized rectangular design in black acetate worn by Pharrell Williams is decorated with fine metal plaques engraved with a motif that evokes a woven tweed.
Angèle wears an oval design with a contrasting frame to which a necklace of grey faux pearls is attached.
Isabelle Adjani chose large square sunglasses in black acetate with the name CHANEL running along one of the temples.
An XL rectangular shield worn by Sébastien Tellier honors the tweed that swathes its frame. The double C takes shape as a patch and signs the temples.
Chanel Spring-Summer 2020 eyewear campaign spotlights five pairs of sunglasses, each of which features an intricate level of detail that expresses the captivating personalities of the respective muses while also highlighting the multifaceted yet cohesive ‘je ne sais quoi’ of the Chanel house.
The power of the hand and the impact of image; the intimacy of clothing; the power and positivity of color. And the blurring of reality with digital, something now being experienced everyday – a new idea of intimacy, a surreality reflective of these very particular times. The Pre-Fall 2020 Prada campaign is engineered to react to a changed world, reflecting a fusion of the human hand and eye with technology – each equally important, a hybrid means of communication, expression and creativity.
PAINTED IN PRADA: PRADA WOMENSWEAR PRE-FALL 2020 ADV CAMPAIGN
Conceived and created together with the Prada Fall / Winter 2020 collection of men’s clothing presented in January, in the Fall 2020 pre-collection, the color recalibrates the classic garments to give them a new topicality, a surreal atmosphere.
The campaign images and video combine hand-painted watercolors with digital art. The silhouettes of the garments are converted into “paint by numbers” layers, to make energetic explorations of color with a dozen of Prada’s characteristic shades such as light blue, pink, yellow, orange, green, etc.
Conceived and created alongside the Prada Fall/Winter 2020 menswear collection presented in January, for Pre-Fall 2020 color recalibrates classic garments, to give outfits a new actuality, a surreal ambiance. For the accompanying campaign, photographed in London on 13 February 2020 by David Sims and painted in New York during the following weeks, physicality is questioned: the collection’s vibrant colors are isolated, abstracted, pushed center stage, highlighting their material essence and their disarming simplicity. Colorful clothes become pure color, color challenges the classic form of the photographs.
The images and campaign films combine hand-painted watercolors with digital artistry. David Sims’ black and white images of Freja Beha Erichsen act as monochrome canvasses for a subsequent
intervention, creative expression via saturated color, applied with improvised spontaneity over the image. The silhouettes of the clothes, their seams and patterns, become ‘paint by numbers’ frames for energetic explorations of color – a dozen Prada-ist shades of Celeste blue, pink, yellow, orange, green and more.
The campaign films propose another twist, transforming the model into the maker: Beha Erichsen determines her own image, her own authorship, brushing color onto her clothes and accessories in a surrealist gesture, simultaneously bringing them and her to life. These films will also give life to a multi-layered narrative through digital portals and the Prada Instagram.
At a moment where our experience of society and culture is defined by the picture plane – computers, phones, television and magazine pages – with people at a remove from one another, this campaign takes inspiration from the accidental, the imperfection of handcraft and the unfinished nature of human interaction. Blurring lines between the photographic and the painterly, between technology and humanity, it is a subconscious echo of our moment. The joy of color via the joy of technology – both a means of communicating a message, immediately. Ultimately, that message is positivity – a fantasy, painted in Prada colors.
Credits: PRADA
Creative Direction by Ferdinando Verderi
Photography by David Sims
Styling by Olivier Rizzo
Films by Ferdinando Verderi
A glimpse of a courtyard from a gate left ajar awakens an air of serene relaxation and Made in Italy style. The new Canali Spring Summer campaign stirs the invitation to spend a leisurely holiday among dear friends.
SUMMER MEMORIES
SPRING SUITING
Dynamism and charisma emerge from the combination of tradition and style, color and pattern, deep hues and heathered fabrics.
PRACTICAL SOPHISTICATION
Spring is a time to seek tranquility and well-being in the comfort of nature in spite of the weather.
EASE AND STYLE
Natural materials and radiant colors are the key components for a quest towards practicality and aesthetic delight.
LIVELY REFINEMENT
Textured fabrics and contemporary patterns add dimension and personality to your office wardrobe.
PLAYFUL KNITS
Knitwear brings to life the playfulness and leisure of the season by merging forest tones with intricate jacquards.
NATURE’S CHROMATIC MOVEMENT
A journey through the iconic Adriatic landscape where warm reds, lush greens, and earthy neutrals recall the natural complexity of the outdoors.
SUPPLE COMFORT
Refinement and practicality endow the wearer with the opportunity of limitless exploration.
At a time when offering a simplified definition of oneself seems a universal ambition, Prada likes to prove otherwise. That is, in fact, more Prada. Acronyms become a playful metaphor to confidently embrace the indefinableness of Prada’s idea. They are juxtaposed with images, which amplify the challenge of a consistent or conventional notion of identity.
OPTIMIST RHYTHM: PRADA MENSWEAR S/S 2020 CAMPAIGN
To bring this to life, the Prada Spring / Summer 2020 men’s fashion campaign features a trinity of contemporary creatives, fundamental cultural personalities of the present and archetypes of the hyper-fragmented mentality of tomorrow: musician Frank Ocean, actor Austin Butler and director , screenwriter and producer Nicolas Winding Refn.
Each of these men uses words to define themselves: the lyrics of a song, the words of a script. They are a plane, a template, for life, to live, to feel. Here, words are used as a means to redefine the image, to try to define the indefinable: PRADA. Acronyms are influenced by abstract ideas, thoughts, notions: they provoke, sometimes they add context, sometimes they pose a contradiction, they always provoke thoughts.
