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The marvel seen above is the Nike GO FlyEase.
It’s intuitive — easy on, easy off — and evidence of how design, innovation and engineering can meet to answer an ambitious North Star: the creation of a hands-free shoe.
Behind the shoe’s smooth motion is a bi-stable hinge that enables the shoe to be secure in fully open and fully closed states.
![Nike GO FlyEase](https://www.myluxepoint.com/wp-content/uploads/2021/02/CW5883-100_237589929_D_P_1X1_native_1600.png)
Nike GO FlyEase
This duality allows another signature detail: the Nike GO FlyEase tensioner. The tensioner’s unique flexibility super-charges an action many might take for granted (kicking-off a shoe) and completely reimagines this movement as basis for accessible and empowering design.
The Nike GO FlyEase has a patent-pending bi-stable hinge and midsole tensioner that allow for hands-free entry.
Sophisticated, accessible solutions, like those in Nike GO FlyEase, are emblematic of the “better is temporary” mentality that drives Nike FlyEase technology. Since its debut, the technologies have been employed in numerous footwear styles across basketball, running and sportswear. Each successive design balances the rigor of FlyEase criteria with unwavering performance standards.
In the Nike GO FlyEase, this translates to serving the broadest range of active lifestyles possible — whether the wearer is champion fencer Bebe Vio, a student racing to class or a parent with their hands full.
“Usually I spend so much time to get in my shoes,” says Vio. “With the Nike GO FlyEase, I just need to put my feet in and jump on it. The shoes are a new kind of technology, not only for adaptive athletes but for everyone’s real life.”
Learn More About the Design of Nike Go FlyEase
ETRO Spring Summer 2021 Advertising Campaign
Joy is an immediate, sudden feeling. It draws a smile on the face; it brings a light to the eyes, and energizes the body. It oozes energy, momentum, and owns distinctive gestures. It knows no time and no place. Models Anna Ewers, Parker Van Noord, Alessio Pozzi and Grace Musase are portrayed by David Sims in the dazzling non-place of a white background in the new ETRO campaign. These are immediate and vitaminic images, which depict a study in the making of joy and vitality:
a spark in the eye, the whiteness of teeth or the wind in the hair are enough to convey the message, getting straight to the point. It is the same joy that runs through the collection, a further exploration of ETRO’s family lexicon.
The pictures intentionally wink at the way we were to define the way we are. If the prints, but also the accessories, are an archive anthology, with imaginative names such as Bandiere da Parata, I fiori del Cielo or L’Albero delle Meraviglie, the images are an obvious homage to a perhaps more carefree decade. Not for ETRO. What remains, in order to evolve, is in fact the joyous urge to mix signs and meanings, the vital freedom in merging worlds, the immediacy of fashion as a pure expression of joy. Yesterday and today. Photographer: David Sims Stylist: Géraldine Saglio Talents: Anna Ewers, Grace Musase, Alessio Pozzi, Parker Van Noord Creative Director: Macs Iotti Casting Director: Piegiorgio Del Moro Make Up Artist: Lucia Pieroni Hair Stylist: Paul Hanlon
Paul & Shark announces AW20 campaign: Voyage en Bretagne.
The new Paul&Shark campaign is a tribute to the brand dna: a direct and sincere bond with the sea, the wind and the sails that tame the elements.
Since its origins, Paul & Shark has always signified authenticity, performance, spirit of adventure. The new Paul&Shark Autumn Winter 2020 campaign expresses the brand’s most authentic spirit:
the loyalty to the key element of its imagination, the sea, through an ecosustainable collection, aimed at respecting the environment and reducing the impact on the planet thanks to advanced technologies, innovative green materials of the highest quality and a highly contemporary design, that guarantee unparalleled performance.
Adidas X Vice Golf launch The Vice Golf Shoe by Adidas
Vice has always had a sense of style that’s somewhat unique amongst golf companies. Now they’ve teamed with Adidas to bring that style to a pair of on-the-course kicks. Based on the Ultraboost, it has a speckled Boost midsole that mimics Vice’s Drip Lime golf balls, lime green accents, a waterproof golf course camo upper, and a Vice logo on the interior.
The Vice Golf Shoe from Adidas contains ultraboost and a signature lime-green colorway to accent the designs for life both on and off the golf course. The shoe features a camouflage pattern in gray and white on the top of the shoe, while a brand-new drip pattern decorates the boost material at the bottom.
The shoe features branding “discoverables”, such as a subtle Vice logo on the tongue of the shoe while a collab logo is celebrated within. The company’s motto “Embrace Your Vice” runs down the spine of the heel, while another Vice logo lives underneath the 3-stripe caging on the inside of the foot.
THE SHOE
- Looks and performance both on and off the golf course
- Spikeless traction design for non-slip grip
- adidas Boost technology for a comfortable but reactive wearing experience
- Available as package only, including the VICE Golf Shoe by adidas and 1 dozen Vice PRO DRIP LIME x adidas golf balls
THE UNIQUENESS
- Includes limited-edition collab Vice PRO DRIP LIME x adidas golf balls
- Primeknit features Vice-designed camouflage pattern of Whistling Straits in celebration of the Ryder Cup
- Boost features NEON LIME drip pattern protective coating
- Additional laces in NEON LIME
- Reinforced heel caging for swing stability
THE MATERIALS
- Hydrophobic primeknit that expands to foot shape
- Protective film coating over boost material that repels dirt
- Advanced Boost technology for ultimate comfort and increased stability
If golfers want a brighter color pop, the alternate neon lime laces give that option.
“Based in Bavaria like Adidas, we have always looked up to this global ambassador and brand that has made big moves in both the golf and footwear in recent years. It is a great honor to finally present the result of 22 months of work with tears of happiness when the final pair of shoes arrived” – Vice Golf founder and CEO Ingo Duellmann
In addition to the shoe, the packaging of the Vice Golf Shoe by Adidas is made to look, feel and act exactly like their signature golf ball packages.
With continued references to fine art, feminism, and her Italian heritage, Maria Grazia Chiuri presents a fully immersive and awe-inspiring show for Dior‘s 2021 collection.
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For Dior’s first in-person show since the COVID-19 pandemic rocked the luxury fashion world, Maria Grazia Chiuri made sure to leave her socially-distanced guests with an event to remember. While the creative director often champions female artists (her recent couture collection referenced Dora Maar and Leonora Carrington in its goddess-like garments), Chiuri’s latest presentation uses collage art as its awe-inspiring backdrop of this fashion show.
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Dior’s spring-summer 2021 ready-to-wear collection may have been staged at the Jardin des Tuileries as part of Paris Fashion Week, but the creative inspiration was pure Italian. Having recently shown her cruise 2021 collection in Lecce, Puglia, where her father grew up, Chiuri has connected with her heritage again by tapping several Italian talents for this new collection.
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First is Lucia Marcucci, a contemporary artist best known for her female-centric collages, which began drawing attention in the 1960s. Approaching her practice like avant-garde poetry, Marcucci not only combines newspaper cutouts and other two-dimensional media, but she also weaves various film clips together in poignant video works in this Dior runway.
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The clashing patterns and colors produce a kaleidoscopic effect, much like Marcucci’s stained-glass collages and the choir’s fragmented verses. Somehow, it all works, perfectly encapsulating Chiuri’s ongoing desire to charm and expand her audience’s knowledge through some of the most innovative presentations, compelling narratives, and nuanced influences that the fashion industry has ever seen. What did you think of Dior‘s show and fashion design pieces?
ANDRES SARDA ha inaugurado hoy la primera jornada de la pasarela de MBFWM con su nueva colección ” Agua” inspirada en las profundidades del mar,
ANDRES SARDA nos sumerge en el mágico mundo submarino con AGUA, su nueva colección PV21
Para el próximo verano 2021 nos sumergimos con Andrés Sardá en las profundidades del mar de la mano de una de sus estimadas madrinas: la incombustible Rossy de Palma. Reina de los mares por un día, con ella emprendemos un apasionante paseo por el mundo submarino para activar nuestro poder de adaptación y dejarnos sorprender por la inspiradora magia de la naturaleza. Sensuales medusas, exóticos peces, misteriosas sirenas y exuberantes corales desvelarán una colección que nace en casa, en el Mediterráneo, pero que nos hace nadar lejos.
Los últimos rayos de sol del día dan brillo a las propuestas de baño, llenas de luminosas ideas que esconden más que enseñan: aros ocultos, dobles tejidos y copas de quita y pon son algunas de las estrategias de diseño que la directora creativa Núria Sardá y su equipo han creado para lograr bañadores y biquinis versátiles que celebran ante todo la comodidad. Piezas de una gran simplicidad y belleza que se adaptan y ensalzan el cuerpo.
Destacan tejidos como el lúrex cobrizo, un delicado crochet que es un paisaje en sí mismo y la reinterpretación sorprendente del estampado tropical a base de amarillos dorados, fucsias y verde oscuro. La paleta de color se funde con el entorno: verde alga, ocre rojo y marrón terracota contrastan y se complementan con tonos pastel y colores clásicos como el azul marino, el blanco y el negro. Cortes estratégicos, costuras que dan profundidad, hebillas que visten y el logotipo de la casa tejido de forma discretisima en piezas a rayas nos demuestran el poder transformador de los pequeños detalles.
Al caer la noche, el agua se llena de criaturas misteriosas y siluetas espumosas que descubren una colección de lencería llena de valiosos tesoros. Delicadas piezas envueltas en organzas, plisados, perlas y destellos nacarados que evolucionan hacia el esplendor de los plateados y dorados. Un mar de encajes florales que celebran el saber hacer de la casa. No se pueden pasar por alto los encajes franceses de alta costura, una aplicación inédita en lencería antes de que la pusiera en práctica Andrés Sarda. Tampoco las piezas con finos tirantes rematadas con cristales de Swarovski que se cruzan en el torso y las combinaciones de colores atípicas como el naranja y el chocolate. Brillan con luz propia las piezas de tul con efecto tatuaje en tono natural sobre color crudo y azul eléctrico sobre blanco.
Con este bello e inolvidable viaje acuático, Andrés Sarda quiere celebrar la resiliencia que hemos de tener como conjunto de la humanidad para superar la situación actual. La realización de la temporada de verano se vio interrumpida por el confinamiento, que obligó a repensar y reorganizar las colecciones que estaban en marcha. Y el el lema con el que la casa bautizó las colecciones de 2020: “Revolution & Rebelion”, adquirió de pronto un nuevo significado. No era esta la revolución que habíamos imaginado, pero el presente nos invita a reconectar de forma profunda con la naturaleza y a fluir con ella.
La icónica supermodelo Kate Moss es el epítome de “Bohemian Glamour”, la inspiración detrás de nuestra colección Pre-Fall 2020.
JimmyChoo – La icónica supermodelo Kate Moss es el epítome del Bohemian Glamour – PRE-FALL 2020
Explore las sandalias con bordados únicos con pedrería, cuñas con tejido contemporáneo y elegantes bolsos tipo vagabundo, que reflejan el estado de ánimo libre de la colección.
Si tiene algún tipo de inclinación por el mejor diseño de lujo, seguramente está familiarizado con la icónica marca de diseño de moda Jimmy Choo, una marca de lujo líder a nivel mundial, con un sentido de glamour y un espíritu juguetón y atrevido. Jimmy Choo, a lo largo de los años, ha dominado el arte de combinar perfectamente la artesanía italiana con sus creaciones de diseño de moda.
La marca tiene sus raíces en un zapatero a medida llamado Jimmy Choo, con sede en el East End de Londres a principios de la década de 1990, que atendió a la jet set mundial, incluida la princesa Diana. La compañía Jimmy Choo fue fundada en 1996, con la sobrina del Sr. Choo, Sandra Choi, quien había estado dirigiendo el diseño en el taller del East End, llegando a bordo como Directora Creativa, un puesto que ocupa hasta el día de hoy. Choo dejó la empresa en 2001.
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La icónica supermodelo Kate Moss es el epítome de “Bohemian Glamour”, la inspiración detrás de la colección Pre-Fall 2020.
El corte sexy, el diseño moderno y la artesanía italiana excepcional tocaron la fibra sensible con una clientela sofisticada, y la primera colección tuvo un éxito inmediato. Con el objetivo de crear un negocio global de lujo, Jimmy Choo atrajo la inversión externa y la compañía se embarcó en una expansión significativa en categorías de productos, canales y geografías.
Pionero en el arte del vestuario de celebridades, Jimmy Choo fue uno de los primeros en traer zapatos y bolsos a Hollywood, donde la alfombra roja resultó ser la pista ideal para la marca. Hoy, Jimmy Choo se puede ver en íconos de estilo, desde celebridades hasta realeza, desde músicos hasta jefes de estado.
La reputación de la marca como favorita de las celebridades ayudó a impulsar su rápida expansión. Su iconografía se definió aún más por la publicidad audaz y dramática que retrata a mujeres glamorosas pero fuertes con tacones altos y bolsos de lujo, capturados por algunos de los fotógrafos de moda más aclamados del mundo.
El desarrollo minorista ha sido parte integral de la estrategia de la empresa. La primera tienda Jimmy Choo se abrió en 1996 en Motcomb Street en Londres, complementando una distribución en algunas de las tiendas multimarca más prestigiosas del mundo. Dos años después, la compañía se expandió a los Estados Unidos, abriendo dos tiendas en la ciudad de Nueva York y Beverly Hills. La expansión internacional continuó con Jimmy Choo asegurando ubicaciones en los principales destinos de compras de lujo de las ciudades más prestigiosas del mundo, incluyendo Sloane Street y Bond Street en Londres, Avenue Montaigne en París, Via Condotti en Roma, Madison Avenue en Nueva York, Rodeo Drive en Beverly Hills y Ginza en Tokio.
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