Carlsbad/Stuttgart, June 15, 2023

CreatingIconicLuxury: The Mercedes-Benz brand history is a source of inspiration for the future.

From the three-pointed star to gullwing doors and cab-forward design: over the decades, the Mercedes-Benz design
teams have created and established iconic elements. These are unmistakably associated with the brand,
shaping the Mercedes-Benz myth and creating desire. The Mercedes-Benz design team will continue to
develop the brand’s iconic style to further strengthen this heritage and carry it into the future.

PinnacleOfExclusivity: Exceptional customisation options, one-offs from collaborations, limited collector’s

and special editions, pioneering show cars and research and concept vehicles are the epitome of exclusivity
for Mercedes-Benz.

IDCCarlsbad: The Mercedes-Benz Design Centers provide important impetus for the continuous

development of the design philosophy of sensual purity and for setting trends with new design ideas. At the
International Design Center Carlsbad, the Mercedes-Benz design Team creates show car exteriors, vehicle
studies and mobility concepts for tomorrow and beyond. It does this by picking up on stylistic trends on site,
then analysing and creatively implementing them.

The Californian lifestyle influences the site just as much as
its proximity to Mercedes-Benz Research & Development North America. A very special form of creativity
flourishes in Carlsbad, leaving its mark on Mercedes-Benz design and opening up new perspectives.

VisionOneEleven: With the Mercedes-Benz Vision One-Eleven, the brand presents a concept sports car that

progressively reinterprets the C 111, a brand icon of the 1970s. Much like its historic predecessor, it
combines stunning design with the most innovative drive technology. The Vision One-Eleven makes use of
axial flux motors from YASA, which have an unmatched power density far beyond comparable radial motors,
while being extremely lightweight.

ExclusiveCollection: Mercedes-Benz is launching the “LIMITED EDITION 1 OF 111” collection along with the

Mercedes-Benz Vision One-Eleven. This is the first time that an iconic design study has been accompanied by
a lifestyle collection consisting of five exclusive pieces. In addition to the striking colour of the concept sports
car, the individual accessories also reflect the vehicle’s characteristic design elements.

AugmentedReality: The Mercedes-Benz design team used augmented reality (AR) to create a visionary user

experience for the premiere of the Mercedes-Benz Vision One-Eleven and integrated it into a virtual test
model of the Vision One-Eleven interior. The physical vehicle interior and the digital interface merge
seamlessly, so that virtually the entire car becomes a user interface.

BUGATTI W16 MISTRAL DESLUMBRA EN SINGAPUR

Ubicada en el estrecho entre el Océano Índico y el Mar de China Meridional, la isla de Singapur, junto con sus 64 ensenadas más pequeñas, es un centro espiritual donde el este se encuentra con el oeste, la naturaleza se encuentra con la tecnología y donde el pasado se entrelaza con el mañana.

En una ciudad de edificios imponentes, obras maestras arquitectónicas y patrimonio atemporal, el W16 Mistral1 se integra a la perfección. En este sentido, y al igual que Singapur celebra su herencia dentro de un entorno implacablemente modernizado, el equipo de diseño de Bugatti se inspiró en la elegancia atemporal del Type 57 Roadster Grand Raid de 1934 en su diseño del W16 Mistral.

Conocida como la ‘Ciudad Jardín’, Singapur personifica el espíritu de latitud, formando una unión irresistible con la libertad total y el sentido de la aventura que proviene de estar al volante del último roadster de Bugatti. Mientras estuvo en la isla, el W16 Mistral se detuvo en lugares icónicos y sitios venerados, conectando acertadamente el hiperdeportivo con su preciado entorno. El icónico Gardens by the Bay, la enorme obra maestra de excelencia hortícola de renombre mundial en Marina Bay Waterfront se ha convertido en una parte esencial de la experiencia de Singapur, con el parque natural de biodiversidad de 250 acres.

El bullicioso Distrito Central de Negocios, un centro financiero de Asia, consta de imponentes rascacielos que se sientan armoniosamente uno al lado del otro con el tranquilo entorno natural de Singapur. Lo viejo se encuentra con las noticias, el este se fusiona con el oeste; el Templo de la Reliquia del Diente de Buda y la Sala de Conciertos Victoria contrastan maravillosamente parte de la diversidad que hace de Singapur una isla especial y única. El W16 Mistral, tan diverso en carácter y capacidad, encaja a la perfección aquí.

Kostas Psarris, Director Regional, Oriente Medio y Asia de Bugatti, dijo: “El mundo ha mirado con admiración cómo Singapur ha desarrollado una economía tan fuerte y se ha convertido en un lugar verdaderamente envidiable para vivir, y no sorprende que ahora sea el hogar de tantos individuos de patrimonio neto ultra alto. Sabemos por nuestra sala de exhibición recientemente inaugurada que hay un gran interés en Bugatti en el sudeste asiático, por lo que es un verdadero privilegio poder traer el W16 Mistral aquí. Al igual que con el propio Singapur, este increíble automóvil demuestra que no hay límite para lo que se puede lograr cuando existe un deseo insaciable de triunfar”.

La última parada del W16 Mistral en la ciudad fue para un evento privado para clientes en el Bugatti Singapore Showroom . Inaugurada en 2021 como parte de una asociación con Wearnes, un minorista líder en automóviles de lujo establecido en 1906, la hermosa sala de exposición inmersiva fue el lugar de exhibición ideal para el W16 Mistral, con muchos invitados asombrados por el diseño elegante y atemporal del roadster.

Los 99 ejemplares del W16 Mistral se vendieron antes de que se revelara formalmente, y las personalizaciones comienzan este año, con entregas previstas para 2024.

El Bugatti W16 Mistral captura el corazón y el alma de Singapur, una ciudad estado futurista e influyente inmersa en una cultura llena de tradición y valores.

CONSUMO DE COMBUSTIBLE Y EMISIONES

  • 1 W16 MISTRAL: ESTE MODELO NO ESTÁ SUJETO A LA DIRECTIVA 1999/94/CE, YA QUE AÚN NO SE HA OTORGADO LA HOMOLOGACIÓN.

PRODRIVE REVELA EL SIMULADOR MÁS HERMOSO DEL MUNDO

UNA MEZCLA DE ARTE Y ACTUACIÓN EN UNA IMPRESIONANTE PIEZA DE ESCULTURA PARA EL HOGAR

Julio 2022 – Banbury, Reino Unido. Prodrive ha revelado el simulador de carreras que se entregará por primera vez a los clientes a finales de este año.

Creado para ser una pieza escultórica de declaración, la casa de diseño e ingeniería CALLUM ha combinado materiales tradicionales y modernos para diseñar un mueble que ocupará un lugar privilegiado en cualquier hogar o lugar.

El monocasco de carbono esculpido que alberga el asiento del conductor, la pantalla, el volante y la caja de pedales parece flotar debajo de un llamativo dosel de 16 capas de abedul, envuelto en un elegante acabado lacado en negro brillante. No solo es hermoso verlo desde el exterior, sino que envuelve al conductor para brindar una experiencia tan inmersiva que se siente como estar en la cabina de un auto de carreras.

Además de su hermosa forma, el Prodrive Racing Simulator tiene el rendimiento para igualar y ofrece al conductor una experiencia de simulador de primera clase. Con un sistema especialmente diseñado con una tarjeta gráfica GeForce RTX de 12 GB y 16 GB de memoria en el centro, los gráficos fluidos se reproducen en la pantalla curva de 49” con alta frecuencia de actualización. El volante Precision SIM junto con un motor de dirección Simcube permite entradas de conducción precisas, y la caja de pedales mecánicos se ha seleccionado a propósito para completar la experiencia realista.

Una vez que hayan registrado su interés, los clientes serán invitados a la sede central de Prodrive en Banbury, donde  además de recorrer las operaciones de tecnología y deportes de motor de clase mundial de la compañía, podrán probar el simulador de primera mano en su propia sala de exposición. Luego, como parte de la compra, Prodrive entregará e instalará el simulador con los clientes en sus propios hogares.

A medida que más y más dispositivos digitales encuentran lugar en nuestros hogares, el presidente de Prodrive, David Richards, tuvo la idea de crear la llamativa pieza de escultura doméstica. Él dijo:

“Los últimos años han visto una explosión de personas que se dedican a los juegos y los deportes electrónicos. Pero quería algo que combinara tecnología con muebles contemporáneos, algo que estaría orgulloso de tener en exhibición en su hogar como un piano de cola, en lugar de estar escondido. Estoy orgulloso del resultado, es algo que no se vería fuera de lugar en una galería de arte contemporáneo”.

El proyecto comenzó el año pasado, cuando Richards se acercó a CALLUM, que estaba muy involucrado con Prodrive, habiendo ayudado a diseñar los recientes proyectos Hunter Dakar e Hypercar de la compañía, para crear algunos conceptos.

Ian Callum dijo:

“Había una visión muy clara para este proyecto: crear algo técnicamente estimulante y visualmente impactante. En lugar de tomar la ruta funcional y trillada de una estructura similar a un automóvil, optamos por algo más abstracto, contemporáneo y elegante. Este diseño intriga. Sabes que es un simulador, pero luego tienes que mirar de nuevo. La forma amplia y el acabado brillante ‘piano black’ llevan al Racing Simulator a un lugar completamente nuevo: es un mueble que se puede colocar con elegancia en un espacio habitable”.

El Prodrive Racing Simulator ahora está disponible directamente desde Prodrive, con un precio de £ 39,000 sin IVA, aranceles y envío. Para registrar su interés, los compradores potenciales deben visitar prodrive.com/simulator antes de ser invitados a la sede central de Prodrive en Banbury para probar el simulador de primera mano.

ESPECIFICACIONES

Computadora

Simulador a medida con 12GB

Tarjeta gráfica GeForce RTX y memoria de 16 GB

Software preinstalado

ajuste de carrera

Pantalla

AOC 49” Dual-QHD Resolución 5k curvo

monitor con frecuencia de actualización de 165Hz

Volante

Precisión SIM LM Pro con 5 diales giratorios,

12 pulsadores y paletas de fibra de carbono

Motor de dirección

Motor de dirección Simucube 2 PRO

Caja de pedales

​Caja de pedales mecánica, ajustable eléctricamente

Asiento

Cobra Nogaro Street

Dimensiones (L x Al x An)

Longitud 3,3 m

Altura 1,35 m

Ancho 0,8m (1,25m incl. pantalla)

Accesorios

Auriculares Bowers & Wilkins PX7

Precio

£ 39,000 sin IVA, aranceles y envío

Acerca de Prodrive

Prodrive es una de las empresas de tecnología y deportes de motor más grandes y exitosas del mundo. Más de 500 empleados están empleados en su sede de Banbury y sus instalaciones de fabricación de compuestos en Milton Keynes. Si bien la empresa es quizás más conocida por los deportes de motor, hoy en día es solo una parte de una organización que en la última década se ha diversificado para convertirse en una empresa de tecnología que trabaja en una variedad de sectores y brinda una variedad de servicios.

Dentro del Grupo Prodrive, hay cuatro áreas comerciales distintas pero interconectadas: Automovilismo, programas operativos de carrera y rally para fabricantes de vehículos y marcas globales; Tecnología Avanzada, proporcionando tecnología innovadora para los sectores automotriz, aeroespacial, de defensa y marino; Composites, desarrollando componentes compuestos ligeros para los sectores automotriz, aeroespacial y marino; y Brand& desarrollo de ropa y complementos a medida para primeras marcas.

www.prodrive.com

Acerca de Callum

CALLUM es una empresa de diseño e ingeniería que crea productos personalizados y de edición limitada.

CALLUM se centra en el diseño, el estilo de vida y los viajes, asumiendo proyectos que intrigan, emocionan y cuentan una historia. Es una colaboración de personas talentosas con experiencia en marcas de arte, audio, automoción, moda y automovilismo.

Ágil y ágil, CALLUM produce un diseño exquisito respaldado por una ejecución de calidad, con sus instalaciones de Warwick de 30,000 pies cuadrados que albergan la última tecnología para brindar servicios de diseño, creación de prototipos, mecanizado y recorte.

Entre sus miembros fundadores se encuentra el diseñador británico Ian Callum CBE, admirado por su prolífico trabajo automotriz, que incluye Aston Martin Vanquish, Vantage y DB9, Jaguar F-Type, F-PACE, XJ y, más recientemente, World Car of the Year. El galardonado I-PACE, entre otros.

callumdesigns.com

Cadillac Reveals Project GTP Hypercar

Cadillac Reveals Project GTP Hypercar

Project GTP Hypercar previews design of 2023 IMSA and WEC race car

Cadillac today revealed the Project GTP Hypercar that previews the third-generation prototype race car from the American luxury brand. In 2023, Cadillac will contest the IMSA WeatherTech SportsCar Championship and the FIA World Endurance Championship, including the 24 Hours of Le Mans.

Cadillac Reveals Project GTP Hypercar

Cadillac Reveals Project GTP Hypercar
Project GTP Hypercar previews design of 2023 IMSA and WEC race car

“Cadillac will be competing again on the world racing stage, and we are all thrilled to return to Le Mans after 20 years,” said Global Cadillac Vice President Rory Harvey. “By competing in both the 2023 IMSA and WEC championships, Cadillac Racing has the opportunity to demonstrate its capability, craftsmanship and technology.”

Codeveloped by Cadillac Design, Cadillac Racing and Dallara, the Project GTP Hypercar incorporates key brand design characteristics. Elements of the brand’s heritage such as vertical lighting and floating blades are present throughout and connect the Project GTP Hypercar to the future of Cadillac.

Cadillac Reveals Project GTP Hypercar

Cadillac Reveals Project GTP Hypercar

“The Project GTP Hypercar is a unique convergence of form and function and showcases Cadillac’s future performance aesthetic,” said Chris Mikalauskas, lead exterior creative designer, Cadillac. “We have plenty more to come, from the upcoming race car to amazing production vehicles.”

Since 2017, Cadillac has been competing at the forefront of American sports car racing in the IMSA manufacturers championship achieving numerous wins, podiums and championships in the Cadillac DPi-V.R.

Cadillac Reveals Project GTP Hypercar

Cadillac Reveals Project GTP Hypercar

“Competing for the overall win at Le Mans with an iconic American brand like Cadillac is an honor,” said Laura Wontrop Klauser, GM sports car racing program manager. “The entire team is excited to continue building Cadillac’s racing legacy by competing against the very best internationally and in the world’s toughest race.”

Cadillac Reveals Project GTP Hypercar

Cadillac Reveals Project GTP Hypercar

The new race car will be powered by an all-new 5.5L DOHC V-8 that will be paired to the LMDh common hybrid system.

Cadillac’s commitment to performance is embodied in the V-Series portfolio. Its recent expansion includes the CT4-V and CT5-V sport sedans, Escalade-V as well as the track-capable CT4-V Blackwin1 and CT5-V Blackwing.

Cadillac Reveals Project GTP Hypercar

The race car will begin on-track testing this summer and first race at the Rolex 24 at Daytona in 2023.

Cadillac Reveals Project GTP Hypercar

Cadillac Reveals Project GTP Hypercar

Recent Cadillac Racing achievements include:

  • Winning the IMSA WeatherTech SportsCar Championship three times: 2021, 2018 and 2017
  • Winning the Rolex 24 at Daytona four times in a row: 2020, 2019, 2018 and 2017
  • Winning the Michelin North American Endurance Cup four times: 2020, 2019, 2018 and 2017
  • Prior to competing in the IMSA WeatherTech SportsCar Championship, Cadillac competed in the Pirelli World Challenge Championship, earning five Manufacturer’s Championships (2014, 2013, 2012, 2007, 2005), and five Driver’s Championships (2015, 2014, 2013, 2012, 2005).

1Limited availability

Motorlux 2022

Motorlux and Broad Arrow Group Monterey Jet Center Auction Partner to Offer Premium Ticket Package and Access

Motorlux and Broad Arrow Group Monterey Jet Center Auction Partner to Offer Premium Ticket Package and Access

TRAVERSE CITY, Mich., July 15, 2022 – Motorlux, the reimagined McCall’s Motorworks, includes exclusive access to the first-ever Broad Arrow Group Monterey Jet Center Auction. All Motorlux ticket holders can preview the auction vehicles during the event on Wednesday, August 17. Lux Premium tickets also include admission to the auction (a $200 value) held on Thursday, August 18, providing access that is normally reserved for consigners, registered bidders and their guests.

Motorlux 2022

Motorlux 2022

“The Broad Arrow Group is thrilled to bring auction action to the Monterey Jet Center the day following – and in partnership with – this year’s Motorlux event,” said Kenneth Ahn, President, Hagerty Marketplace and CEO, Broad Arrow Group. “It is the perfect combination of people, place and passion – our clients and friends from around the world, an inspiring setting and an incredible offering of cars.”

Highlights from more than 90 auction vehicles include the personal Aston Martin DB5 of legendary actor and icon, Sir Sean Connery. The 1964 Aston Martin DB5 will be offered directly from the Connery family, who have committed to donating a significant portion of the sale proceeds to benefit the Sean Connery Philanthropy Fund.

Pre-war automobile enthusiasts will appreciate the unique and outstanding 1939 Mercedes-Benz 540K Spezial Roadster. As one of the true crown jewels of the Classic Era of motor cars, arguably no automobile symbolizes the pinnacle of design, engineering and construction among the Classic Era cars better than the supercharged Mercedes-Benz 540K Spezial Roadster. Incredibly rare, stunningly beautiful, a cherished centerpiece for collectors worldwide – chassis 408383 is the perfect representation of those enviable qualities.

Additional highlights include a 2012 Lexus LFA Nürburgring, one of 50 produced. The single-owner LFA is finished in orange and has only covered about 1,200 miles since delivery. Porsche fans will enjoy viewing the 1987 Porsche 959 Komfort and BMW aficionados will appreciate the 1981 BMW M1. Both rare and highly collectible German supercars represent the pinnacle of 1980s automotive engineering.

Motorlux Ticket Packages Available Now

Ticket packages are available at the Motorlux Onsite parking is included with all ticket packages, adding a new level of convenience and exclusivity to the evening.

The Lux Pass includes an up-close look at some of the world’s most impressive airplanes and automobiles, preview of the inaugural Broad Arrow Group auction, farm-to-table culinary stations, interactive entertainment, convenient self-parking at the Monterey Pines Golf Club as well as an open bar with signature cocktails and locally inspired refreshments.

The Lux Plus ticket includes all the Lux Pass accommodations plus early entry starting at 5:00 pm Pacific, one hour before the event opens. In addition, Lux Plus holders can access the exclusive Lux Lounge featuring an open bar with curated cocktails and gourmet culinary stations from California’s esteemed chefs.

Lux Premium ticket holders will enjoy all the Lux Plus extras plus upgraded parking on the tarmac and admission to the Broad Arrow Group Auction, showcasing 80 exceptional motor cars, on Thursday, August 18.

About Motorlux

Motorlux is a fresh take on Monterey Car Week’s hangar party with a focus on cars, craft and community. Returning to the Monterey Jet Center on August 17, 2022, Motorlux remains faithful to its entertaining and elegant roots while elevated with artfully curated experiences celebrating automotive, aviation, fashion and design. For more visit the Motorlux website at Motorlux.com.

About Broad Arrow Group

Broad Arrow Group and its subsidiaries — Broad Arrow Auctions, Broad Arrow Capital, and Collectors Garage — represent the collective vision of its founders, team members, and partners — to be the best advisor, marketplace, and financier for car collectors, with integrity, trust, and innovation. Broad Arrow Group was founded in 2021 to develop and operate a portfolio of businesses and brands that address the needs of various segments of the collector car market and to transform the collector car industry.  In January 2022, Hagerty (NYSE: HGTY) made a strategic investment and became a joint venture partner for Broad Arrow Group. Learn more at broadarrowgroup.com.

About Hagerty, Inc. (NYSE: HGTY)

Based in Traverse City, Michigan, Hagerty’s purpose is to save driving and car culture for future generations and its mission is to build a global business to fund that purpose. Hagerty is an automotive enthusiast brand offering integrated membership products and programs as well as a specialty insurance provider focused on the global automotive enthusiast market. Hagerty is home to Hagerty Drivers Club, Hagerty DriveShare, Hagerty Valuation Tools, Hagerty Media, Hagerty Drivers Club magazine, MotorsportReg, Hagerty Garage + Social, The Amelia, Detroit Concours d’Elegance, Greenwich Concours d’Elegance, California Mille, Motorlux, Hagerty Drivers Foundation and more. For more information on Hagerty, please visit https://www.hagerty.com/, or connect with us on FacebookInstagram and Twitter.

Lamborghini Countach LPI 800-4

Automobili Lamborghini owners celebrate privilege of Lamborghini Countach LPI 800-4 ownership

Exclusive customer journey through art and experience

Sant’Agata Bolognese, 6 July 2022 – As the 112 Countach LPI 800-4 owners-to-be around the world start to take delivery of their new cars from April 2022, they are also enjoying a series of exclusive ownership and experiential elements to mark ownership of a car that is one of the most emblematic few-offs in the history of Lamborghini.

 Lamborghini Countach LPI 800-4

Lamborghini Countach LPI 800-4

Lamborghini’s commitment to the purchasing experience is, as always, more than just waiting for delivery of a new car, and has created a contact program designed to make the customer experience unique and complete.

The 112 owners of the Countach LPI 800-4, which was already sold out before the official launch last August at Pebble Beach, will not only have the privilege of driving a piece of automotive history reinvented for the future, but will also receive a series of special collectors’ item gifts, which make delivery of the car even more memorable. Each item is certified and numbered, celebrating skilled craftsmanship and innovation: the items are not for sale, and are dedicated and delivered exclusively to Countach LPI 800-4 customers.

On signing their order, owners of the Countach LPI 800-4 received a congratulatory letter from Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. A collectors’ item in its own right, the elegant letter’s papermaking techniques feature an intricate interplay of laser-engraved solids and voids, constructing and deconstructing the silhouette of the Countach LPI 800-4, and bearing the CEO’s message of sincere congratulations.

In the initial months of waiting, Countach LPI 800-4 customers received one of 112 numbered replicas of an exclusive painting created, as per tradition, by Mateusz Wowk, exterior designer and artist at Lamborghini’s Centro Stile, led by the Head of Design, Mitja Borkert. With the original work created on a large canvas in Sant’Agata Bolognese, the painting was digitally captured using gigapixel technology: one of the most advanced digital acquisition technologies adopted by museums. The work was then replicated in large format on canvas to reproduce the typical materiality of Mateusz’s brushstrokes and a classic example, typical of Lamborghini, in which art takes shape through ultra-high-tech processes.

Countach LPI 800-4 owners enjoy the further anticipation of receiving further unique items via the Lamborghini dealer network, involving internationally renowned artists as well as Italian artisans who represent the pinnacle of Italian creativity: Lamborghini enthusiasts can also share the pleasure of these works of art, on wheels or otherwise, through the social media posts that Lamborghini owners generously delight in sharing.

Ferox Corp | Azaris is a six wheeled Off-Road advanced vehicle.

Unbound by the traditional nexus between the wheels, drivetrain and chassis – providing exceptional capabilities for extreme terrains.

Using Ferox technology, Azaris pushes the boundaries of vehicle design and brings future envisaged transport to life.

As our first fully operating prototype, Azaris is just the beginning.

There’s nothing else like Azaris in the world.

THEME BOARDS & CREATIVE INSPIRATION

During a creative process, we use a combination of internal elements, such as our experiences and intuition, as well as external factors from the world around us to spark ideas.

Creating theme boards is a way of visually compiling our thoughts, ideas, inspiration and research that forms a tool, in which to draw from.

Theme boards can be used to build a story, as a collection of ideas to explore or as a way to establish a certain feeling or mood.

AZARIS DESIGN THEME BOARD

The core of the Azaris vehicle is its innovative technology which uses fluid as the medium to transfer force.

Fluid flows, is free and is alive. From these qualities various ideas were explored and combined to inspire our design language.

A splash of water is one way of seeing water in motion. Every splash of water is individual in nature; however, shares a set of common characteristics – as the water stretches it forms a flow, creating soft and sharp lines whilst also generating negative space.

We drew further inspiration from the human muscular system. Seeing how each muscle wraps and intertwines around the other, each serving a purpose with strength and adaptability, forming the basis of our movement.

Continuing to draw from life, we explored the structure that exists within all living beings. That structure being the DNA strand. This unique form was the underlying inspiration for the DNA Arms on Azaris.

AZARIS HEADLIGHT THEME BOARD

In keeping with the water theme for the Azaris, a few different forms of water were explored.

Ice caves and geodes were the main inspiration behind the Azaris’ headlight design.

This geometric aesthetic was chosen to contrast against the fluid surfaces of the Azaris’ body, adding interest to the Azaris’ ‘eyes’.

We see prisms and faceted lenses as a key design element in the future of Advanced Vehicles to assist vehicles with interpreting their surroundings.

COLOUR & TRIM THEME BOARDS

During the design process, we use colour and trim theme boards to guide the aesthetics of a vehicle, from the physical form all the way through to the surface treatment and colours.

How a vehicle is perceived and initially experienced is largely influenced by its colour.

ROBUST & STEALTHY

During the concept stage, the Azaris’ strong, tough and agile capabilities were identified.

To express this, we explored a dark colour palette comprising of gunmetals and anodised finishes, evoking a robust and stealthy presence.

FUTURISTIC & TECHY

Another early concept highlighted the Azaris’ innovation and potential for futuristic advancement.

Here a rather clean ‘Utopian’ aesthetic was created with the use of white, contrasted with metals, silvers and translucency, giving the vehicle a lighter, efficient feeling.

ENVIRONMENTAL & NATURAL

The Ferox Technology has the potential to make vehicles more connected to and conscious of the environments they operate in, with the Azaris prototype being the first step in the journey.

Drawing inspiration from our natural world, and in particular paying homage to the Australian landscape, red earthy tones would be combined with watery blues and raw materials such as metals and stone.

OCEAN BLUES

In keeping with the water theme for the Azaris, we explored one of the most powerful forces of water – an ocean wave.

An ocean wave consists of a plethora of different blues, ranging from dark to light, warm to cool and satin to glossy finishes.

These contrasting colour features illustrate motion and expresses the transformative nature of the Ferox Technology.

This concept was selected and further developed for the Azaris colour scheme.

This case study has been put together to help educate and share our process with the community. 

The images used in our theme boards come from various sources as a part of our internal research process.

Vision AMG show car offers glimpse of all-electric future of Mercedes-AMG

Dedicated AMG.EA architecture for all-electric AMG models forms basis for extraordinary study

Affalterbach/Nice.  Spectacular proportions defined by a long wheelbase and emphasised by short overhangs, powerful shoulders, large wheels, a distinctive rear spoiler and star-shaped headlamp signature – the Vision AMG makes an emotional statement from every perspective.

Design Essentials IV – The Art of Creating Desire, 2022, Nice: Vision AMG

This extraordinary show car from Mercedes-AMG offers a glimpse of the all-electric future of AMG Driving Performance. Beneath the breath‑taking exterior design of the four-door coupé is the equally extraordinary dedicated AMG.EA platform, which is currently under development in Affalterbach for all-electric performance models.

“AMG is reinventing itself. As was once the case with our founding fathers, there has been an amazing feeling of new beginnings here in Affalterbach for quite some time now. The course has been well and truly set for an electrified future, and we’ve set the bar high. That’s because our customers expect something very special from all-electric cars. We have already well and truly proven our expertise in this regard with the SLS AMG Electric Drive, our own E PERFORMANCE hybrid technology and the first Mercedes-EQ derivatives. With this study, we are now offering a first glimpse of how we are transferring the AMG DNA into the all‑electric future, starting in 2025. Gorden and his team are pointing the way from a visual perspective with this extraordinary design. At AMG, we have always stood for that extra shot of emotion, driving fun, handling, ingenious aerodynamic features and other innovative solutions. And that’s what we continue to stand for with our first BEV developed entirely in Affalterbach. We’re developing everything from scratch, from the dedicated AMG.EA platform to the revolutionary drivetrain technology with which we will take performance electric mobility to a whole new level,” says Philipp Schiemer, CEO of Mercedes-AMG GmbH.

Design Essentials IV – The Art of Creating Desire, 2022, Nice: Vision AMG

“The Vision AMG shows in spectacular style what electrification could look like at Mercedes-AMG, while staying true to the brand aesthetic. The study’s extreme proportions create fascination and passion for performance – that’s what AMG is all about. The Vision AMG is an impressive embodiment of the brand’s dual polarity – the interplay of beauty and the extraordinary.

Design Essentials IV – The Art of Creating Desire, 2022, Nizza: Vision AMG

At the same time, elements from the future, such as the light signatures with the illuminated high-tech grille, underscore the progressive evolution of our design language of Sensual Purity,” says Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG. “With its contrasting modern surfacing and radical proportions, this car showcases the next design step, building on the VISION EQXX and moving further towards performance luxury. The seamless flow of beautifully formed surfaces and the monolithic sculpture complete the powerful aesthetic of the Vision AMG. The result is an electric supercar, a style icon that stimulates desire – and that’s exactly what sets a luxury sports car apart.”

Design Essentials IV – The Art of Creating Desire, 2022, Nizza: Vision AMG

Monolithic sculpture and radical proportions

The concept car is characterised by flowing, beautifully formed surfaces. Joints and shut lines are reduced to a minimum, and the rear and side windows are painted in the same Alubeam silver as the car itself. The result is an overall look that reinforces the impression of a monolithic sculpture.

Design Essentials IV – The Art of Creating Desire, 2022, Nice: Vision AMG

The sporty proportions are particularly evident from the side, and are defined by the technical layout – long wheelbase, sharply raked A-pillar positioned far forward, short front overhang and slightly longer, aerodynamically optimised rear overhang. It clearly expresses the design language of Sensual Purity with distinctive sports car cues such as the widely flared wheel arches and broad, muscular shoulders at the rear.

Design Essentials IV – The Art of Creating Desire, 2022, Nice: Vision AMG

The graceful greenhouse is integrated into the flowing overall form and blends seamlessly into the low-lying silhouette. The roof tapers as its line drops elegantly towards the rear, flowing directly into the rear spoiler. The overall effect is a visually fascinating and aerodynamically advantageous teardrop form, not unlike that of the VISION EQXX. The sensual surfacing and the powerfully defined sculpture are representative of the hallmark Mercedes design language. Similarly, the brand’s aspiration to the extraordinary is realised through the radical proportions and sharply chiselled shark nose. The Vision AMG is thus an impressive example of the dual polarity of the brand’s design approach embracing “Beauty & the Extraordinary”.

Design Essentials IV – The Art of Creating Desire, 2022, Nice: Vision AMG

The sharply angled tear-off edge at the rear incorporates an active spoiler, elongating the side view while at the same time improving the aerodynamics. It is framed by a precisely cut band of light that accommodates a variety of different light installations, providing an effective contrast with the large black AMG logo on the rear of the car.

Design Essentials IV – The Art of Creating Desire, 2022, Nizza: Vision AMG
Design Essentials IV – The Art of Creating Desire, 2022, Nice: Vision AMG

Breathtaking technology for hallmark performance

The technology of the Vision AMG tributes the spectacular design in many ways. All of its drivetrain components are developed entirely from scratch: not only the AMG.EA platform itself, but also the dedicated high-performance high-voltage battery and the revolutionary drive technology. The powerful heart of the Vision AMG is its innovative Axial Flux Motor developed by Mercedes-Benz’ wholly owned subsidiary YASA. With its compact and lightweight design it delivers substantially more power than conventional electric motors.

Closed-off AMG grille with illuminated bars

The AMG-specific grille with vertical bars is retained as a distinctive brand feature – despite the fact that an all-electric drivetrain does not require a classic radiator at the front. The high-tech development of the grille is therefore closed off, painted in body colour and fully integrated into the front end. As the visual focal point, the grille emphasises the futuristic look of the Vision AMG with its illuminated bars and three-dimensional exterior contour. The three-pointed star is positioned prominently on the bonnet – as on the Mercedes‑AMG Project ONE.

Design Essentials IV – The Art of Creating Desire, 2022, Nizza: Vision AMG

Extraordinary star-shaped light signature

The headlamp light signature points directly into the future. Three LED elements form a stylised, three‑dimensional Mercedes star, ensuring the Mercedes and AMG branding is immediately apparent and unmistakable by night and day. The two headlamps are visually connected via the horizontal band of light above the grille. This light band can display a variety of animations – ranging from a welcome signature to constant light.

The round lights at the rear have a light design that is new yet familiar. On each side, three LED rings are positioned in cylindrical tubes. Here, too, small stars offer a nod to the Mercedes brand. By way of contrast, the expressive rear diffuser is painted deep black.

Design Essentials IV – The Art of Creating Desire, 2022, Nizza: Vision AMG

Connection to Formula 1 through form and colour cues

The direct connection to the successful Mercedes-AMG Petronas F1 team is evident in further visual details. These include the silver paintwork with a large-format star pattern across the shoulders and rear wings, functional elements in exposed carbon-fibre, the aerodynamic design of the 22-inch wheels with aero claddings, the AMG logo and elements on the sills and diffuser in the Petronas colours.

The sporty high-tech seamless design and the breath-taking proportions give the Vision AMG a futuristic character. The four-door configuration also makes clear that the show car offers a taste of a functional all‑electric sports car of the future. Despite the battery pack in the floor of the car between the axles, the study sits considerably lower than the EQS and, thanks to its intelligently designed interior floor, offers plenty of space for four.

Rimac Nevera Completes Final Crash

Rimac Nevera Completes Final Crash Test

The intense crash test program for the global homologation of Rimac Nevera is finally complete after four years, thousands of digital simulations and nine complete vehicles destroyed. In total, Rimac Nevera prototypes were subject to 45 separate physical crash tests, and many more static passive safety tests – all necessary to ensure customers throughout the world can safely experience Rimac’s next-generation all-electric hypercar on the road.

The final test, which took place end of January, was the demanding side pole test, conducted at 32km/h and simulating a side impact with a lamppost. With very little of the car’s body and chassis between the pole and the occupants, and very little energy absorbed by the pole, it’s one of the most difficult tests a car can be subjected to. The structure of the Nevera proved to be so effective at distributing the crash energy that the door on the impact side could still be opened after the test. This test was the last passive safety US-homologation test, while European homologation tests were completed in 2021.

Passive safety for the Nevera has been developed by the in-house team at Rimac, initially using High Performance Cluster computers, capable of digitally simulating in near-perfect detail the effects of a crash test impact on every single component of the Nevera. Despite a physical crash test impact taking just 80 milliseconds – less than a blink of an eye – to simulate a test takes the computers 20 hours of processing time. Only once engineers have achieved the desired results digitally do they make adjustments to the physical cars and subject them to ‘the wall’.

The Nevera was designed from the very beginning to be extremely safe, built around an advanced carbon fibre monocoque extending between the front and rear suspension attachments. As a result, the Nevera is the stiffest production car ever created, with a torsional rigidity of 70,000 Nm/degree – a regular supercar will be around 40,000 Nm/degree. The monocoque also forms part of a very stiff survival cell that helps to dissipate energy around the occupants in the case of a crash. The roof of Nevera can resist more than three times the weight of the car.

Throughout the crash test program since 2019, Nevera prototypes were subjected to the most extreme of conditions. During this latest side pole test, the occupant – a 200,000 eur crash test dummy – experienced up to 25 g of lateral acceleration, but have been subjected to 41g during the frontal wall crash test at 56km/h. The highest impact speed Nevera experienced during the process was in the US-market rear crash test, completed at 80km/h. Furthermore, the last crash test resulted with the dummy’s load results being all green with high margin.

Rimac has been transparent with the crash test process, publicly sharing everything from the early materials tests, the prototype developments and these final crash tests. Members of the media have been actively welcomed in throughout the entire journey of creation for the Nevera, too, offering unrivaled insight into the development of a transformational all-electric hypercar from the ground up.

The Nevera was designed to excel in every area, with each component scrutinized and carefully engineered to deliver the best possible performance. For four years now we have been applying that same painstaking attention to detail to the safety of Nevera, with engineers working tirelessly on thousands of digital simulations and modifications to prototype vehicles, just to see their work destroyed during the crash testing process. All of their efforts has been absolutely crucial to the development of Nevera, and as this latest test concludes the Nevera crash-testing program, which brings us close to finally being able to hand over our next-generation all-electric hypercar to its first owners throughout the world.”

Mate Rimac, Rimac Group founder and CEO

Designed, engineered, and built in-house at Rimac Automobili, the Nevera is limited to just 150 units. Made possible by its 120kWh, 6960-cell battery producing 1914hp and 2360Nm of torque, Nevera achieves a top speed of 258 mph (412 km/h), a 0-62mph (100km/h) time of 1.85 seconds, and a 0-100 mph (161 km/h) time of 4.3 seconds. It has been indep

THE PAGANI HUAYRA R

THE PAGANI HUAYRA R

SCULPTED IN PERFORMANCE

  • The most extreme Pagani Hypercar made exclusively for use on the track
  • The new Pagani V12-R, the exclusive beating heart of the Huayra R
  • A naturally aspirated V12 generating 850 HP output and 750 Nm of torque
  • Maximum track performance up to the red line of 9000 rpm
  • A laboratory car that incorporates the technology of future Pagani models
  • Celebration of performance, technology and art applied to a track car
  • The pinnacle of Pagani Automobili technological development, packed into just 1,050 kg
  • Safety at the highest standards
  • Arte in Pista: a new, exclusive chapter of tailor-made customer experiences
  • Limited to just 30 examples
  • Base price: EUR 2.6 million + TAX

San Cesario Sul Panaro, 18 March 2021 – On the wings of a wind that blows ever-stronger, the Huayra R is released to express its full character in total freedom. Pure, passionate, mighty and captivating. It knows no limits.

The new track-focused Hypercar from Pagani combines the highest level of automotive engineering and aerodynamic know-how with unprecedented aesthetic sensitivity in an exercise of style that represents the full expression of Pagani Automobili’s technological development.

Legend meets passion

What is freedom, if not the courage to dream and choose to surpass oneself and one’s limits, the need to express an emotion that refuses to be constrained? A concept that by its very nature escapes definition and labels, but which has always deeply moved the human spirit and determined its needs and intuitions.

The profound need for creative freedom at the heart of the Huayra R is embodied by the clean lines and timeless appeal of the Le Mans and World Sports-Prototype Championship cars of the 1960s and 1970s. Symbols of freedom par excellence and protagonists of an era of motorsport that was synonymous with battles and tension, tears and triumphs, ecstasy and sweat; endurance races that turned drivers into heroes and sensational cars into eternal legends. This concept of freedom and purity inspires the bold lines of the Huayra R, a quintessential celebration of performance, technology and art applied to a track car.

“ Today’s racing cars are focused exclusively on aerodynamics and are largely the product of the wind tunnel. In the 60s and 70s, however, the cars were very fast, certainly dangerous, but beautiful. Prototype sports cars like the Ferrari P4 or the Ford GT40, or the Le Mans cars, had extremely attractive lines, which are still a huge source of inspiration for our cars today. The Porsche 917 is my favourite, with its romantic yet bold shape, which gives the impression of a very fast car. It is beautiful, elegant and timeless. From this desire for freedom, and from the experience of the Zonda R and the cars of the past, came the idea of the Huayra R, like a breath of fresh air.” Horacio Pagani

The Huayra R is a celebration of passion – an extreme, untamed car, developed free from rules except for safety, with the sole aim of offering uncompromising performance. But first and foremost, it was designed to excite.

From tradition to innovation 

“Creativity is the result of curiosity and the quest for something that does not exist.”

Taking up increasingly demanding challenges in order to define new goals and pushing new boundaries to test one’s ability has been in the DNA of Pagani Automobili from the very start. This is what happened towards the end of the 2000s when an exciting new project landed on the Atelier’s doorstep and triggered an unprecedented journey of research to create the first Pagani track car, a car that Horacio Pagani thought should incorporate the best racing technology of the time, combined with the beauty and attention to detail typical of all of the brand’s creations.
The Zonda R, created with cutting-edge materials derived from the aerospace industry and from F1, was presented at the Geneva Motor Show in 2009 where, under its refined, but bare natural carbon fiber surface, it embodied the pinnacle of Pagani Automobili technological development, combined with unprecedented attention to aesthetics for a track car. Offering a driving experience and performance simply impossible on the road, the Zonda R demonstrated its full potential, attaining major milestones on the world’s most prestigious circuits and was celebrated on many covers of the main magazines of that time.

Deeply inspired by its racing predecessors, after more than ten years, the Huayra R is reintroducing that same bold and audacious essence, once again combining maximum technical refinement and attention to detail, in a car of outstanding personality that incorporates the technology of Pagani cars of the future. And like all the creations of the Atelier, it is made to measure.

In 2008 we were working on the Huayra, a very challenging and demanding project from an engineering and stylistic point of view. After so many years, I felt an overwhelming desire for freedom and that’s how the Zonda R came about, a track car free from constraints and regulations. Beautiful, high-performing and safe. The Huayra R, just like the Zonda R, is the freest, most extreme and performance-oriented Pagani car of all time.” Horacio Pagani

Engine – The Pagani V12-R

Much more than an intellectual exercise, the Huayra R is a car packed with innovative solutions developed to achieve maximum performance and is the result of 100% dedicated engineering know-how. The project was not based on any production model, which allowed development targets for each individual component to be raised significantly, forcing the team in San Cesario Sul Panaro to tackle a number of technical challenges. First and foremost, the development of the most powerful, naturally aspirated internal combustion engine in the history of the Atelier.

The Pagani V12-R – the beating heart of the Huayra R – is a 12-cylinder, 6-litre, naturally aspirated racing engine, designed from the ground up in partnership with HWA AG specifically to meet the Atelier’s need to equip its new creation with the lightest, most powerful and efficient track-ready V12 ever created. This need emerged to address the strong desire of Pagani’s customers, who dreamed of an incredibly powerful high-performance, naturally aspirated V12 engine for their new projects.

The new engine had to have the charm, romance, sound and simplicity of the F1 engines of the 1980s, while incorporating state-of-the-art technology available today.” Horacio Pagani

Equipped with the latest technology derived from the world of racing, the new powertrain delivers 850 hp (625 kW) at 8250 rpm and maximum torque of 750 Nm – already available from 5500 to 8300 rpm – while the 200 bar direct injection system optimises performance by ensuring maximum efficiency in terms of thermodynamics and autonomy.

The Huayra R was created to offer the ultimate experience for anyone who wants to enjoy peak performance on the track up to the red line of 9000 rpm. For the engineers at HWA AG and Pagani, this objective meant not only focusing on increased power as a key element of research, but also prioritizing lightness. This challenge was embraced by Affalterbach engineers without hesitation and after more than two years of design and development, the powerful Pagani V12-R tipped the scales at a total weight of 198 kg (436 lbs), placing it at the top of its category.

Attached to the central monocoque, with which it forms a structural element capable of supporting the transmission system and the chrome-molybdenum alloy steel subframes, the new engine is exceptionally efficient and easy to run, with service cycles only every 10,000 km.

Transmission

The cutting-edge components especially created for the Huayra R include the brand new six-speed sequential gearbox which has been designed, along with the Huayra R’s engine, in collaboration with HWA AG to complete a tailor-made powertrain.

Driven by a 3 sintered metal disc racing clutch, the new non synchronized dog ring gearbox guarantees 95% friction efficiency, offers maximum shift precision, extremely reduced shift times and a total weight of just 80 kg (176 lb). Securely attached to the monocoque as well as the engine, contributing to the overall rigidity of the chassis and withstanding heavy dynamic loads, the complete transmission system is designed to integrate structurally with the entire suspension unit through dedicated attachment points in order to maximise the architectural efficiency of the car.

Exhaust System

The result of meticulous acoustic and technical planning and extensive research of materials, geometries and sound design, the new exhaust system developed specifically for the Huayra R guarantees rapid and effective evacuation of exhaust gases, allowing the Pagani V12-R to deliver all of its incredible power, while ensuring minimum back pressure. Made from Inconel 625/718 alloy, with tubes one-third the thickness of those normally used in road car equipment, and coated in ceramic to protect the engine bay and ensure better heat dissipation directly to the outside, the entire system boasts an extremely lightweight construction, developed not only to guarantee maximum aerodynamic performance, but also to give the Huayra R’s occupants an unprecedented acoustic experience. The soundtrack of this racing thoroughbred is indeed pure emotion, thanks to the unique design of the manifolds and tailpipes, with identical length exhaust pipes for all twelve cylinders allowing the V12-R to roar like a F1 car of the past. The car is also equipped with mufflers that can be fitted as required, ensuring that noise emissions are reduced to within the FIA limit of 110 decibels for noise restricted tracks.

Chassis and Materials 

The Huayra R’s monocoque is the result of specifically dedicated development to guarantee its occupants the total involvement and driving experience of an authentic racing car.

HWA’s vast experience in fine-tuning and production of racing cars and components, together with Pagani Automobili’s 30 years of know-how in the development of advanced composite materials, made it possible to apply structural principles and innovative engineering solutions from the world of motorsport to the Huayra R chassis to produce a safe structure suitable for track use.

Manufactured using the latest composite technologies developed by the Atelier, such as Carbo-Titanium HP62-G2 and Carbo-Triax HP62, the new monocoque incorporates the seats fully, guaranteeing maximum protection together with specific shock-absorption side structures and the roll-bar, while maintaining easy access to the cockpit. The front frames, made of chrome-molybdenum alloy steel, benefit from the development experience and crash tests carried out to fine-tune the Huayra project, while also being designed specifically for the track. The rear frame, in conjunction with the powertrain unit, forms an integrated structure with the monocoque, helping to maximise the mechanical properties of the chassis, resulting in a 51% increase in flexural rigidity and 16% increase in torsional rigidity compared to the road version.

The combination of new structural principles and materials specially developed for the Huayra R design, together with the resulting enhancement of the mechanical properties of the structure, means that the new car tips the scales at a dry weight of 1,050 kg..

Safety

The comfort and performance of a sports car only acquire value when combined with an environment that offers maximum protection. This is an aspect on which the team in San Cesario Sul Panaro never compromises and which is a fundamental and indispensable part of every project undertaken by the Atelier. Careful design and meticulous research conducted on the materials, bodywork and roll bar structure were central to the development of the Huayra R in order to give customers not only the most thrilling track driving experience, but above all, to provide a safe car that meets the most stringent FIA requirements for GT vehicles.

The heavy-duty safety cage integrated into the central monocoque incorporates special absorption structures, made from composite materials, at the front, sides and rear of the car which are specifically designed to absorb kinetic energy in the event of impact or rollover.
Inside the passenger compartment, the extinguishing system is activated automatically in the event of a fire, while the seats, which are fully integrated into the carbon monocoque, are equipped with six-point safety belts and covered in Nomex flame retardant material. The special Ener-Core EC 50, FIA approved foam padding ensures an optimal driving position, adapting perfectly to the body shape of the occupants, while the carbon fibre headrests are also fitted with dedicated lateral protection.

Aerodynamics

For Pagani Automobili, building complex cars, rich with technological and innovative solutions requires not only brilliant minds, but true artists. For the skilled craftsmen involved in the development of the Huayra R, this mission entailed intense study and research to combine the most technical and performance aspects with the utmost formal elegance.

Every line and surface of the Huayra R is, in fact, designed to generate maximum aerodynamic load, with an initial development target of 1000 kg of downforce at 320 km/h (2204 lb at 199 mph) and a ground clearance that allows maximum aerodynamic performance to be achieved, guaranteeing safe and predictable behaviour under all conditions. An ambitious goal, but one that was quickly achieved with excellent results right from the first aerodynamic tests, during which the car showed great stability and balance in line with the set target of 46%-54% downforce distribution throughout the entire speed envelope, while maintaining reduced sensitivity to ground clearance.

An exciting result, although not enough to win the full approval of the team led by Horacio Pagani, who wanted a more sinuous and captivating aesthetic treatment for the Huayra R; a design even more focused on emotion. For this reason, further research was undertaken on the design and stylistic elements of the car, which led the design team to a curious and unexpected discovery: as the aesthetics of the car changed, performance and aerodynamic efficiency improved, demonstrating the importance, in every aspect of design, of the quest for beauty interpreted as the most perfect union of form and function.

Contributing to reliable performance of the car, there are two new side air intakes at the front to ensure maximum cooling efficiency for the front wheel braking system, as well as channelling the outgoing airflow towards the side of the car, minimising turbulence and helping to generate maximum downforce.
Ensuring adequate cooling of the powerful engine required relentless work on the radiator and internal fluid dynamics, while new wing profiles were introduced on the front bonnet to improve air extraction speed and create greater stability at the front. New air vents above the wheel arch and the generous side outlet allow even more effective channelling of air to flow to the rear aerodynamic appendages.

The new roof scoop, with its integrated centre fin, guarantees maximum intake efficiency for the Pagani V12-R. The flat bottom, in combination with the rear diffuser and the distinctive wing, help to generate maximum downforce.

Suspension

The sophistication of the suspension system of Pagani cars has always been a source of pride for the Atelier. The result of more than 30 years of research and development, this technical and technological prowess, subject to incessant experimentation, found an important test bed with the Zonda R. This led to the definition of highly innovative technical solutions that would soon afterwards equip the Huayra Coupé. Similarly, the new kinematics and sophisticated geometry of the suspension unit developed specifically for the Huayra R are the result of one of the most intense design and experimental phases ever experienced by the Atelier, and represent the future of Pagani Automobili on the track.

With suspension made of forged aluminium alloy, independent double wishbone with helical springs and electronically controlled active shock absorbers, the entire configuration of the new system with rigid mounting points, not only allows all the power and the extraordinary torque of the Pagani V12-R to be transferred to the ground, but also offers unprecedented driving precision. In fact, the Huayra R’s advanced and refined elasto-kinematics allow for greater camber recovery and optimised dynamic bump steer correction to guarantee ideal grip for the slick tyres in every situation and allow the driver to attack the ups and downs of Eau Rouge without losing a single millisecond.

Interconnected with the active aerodynamic system, the active suspension ensures that the Huayra R responds appropriately in all conditions, allowing perfect balance when entering and exiting corners and maximum stability when braking, for precise and always predictable behaviour.

Brakes

There is a long-standing relationship between Pagani Automobili and Brembo, which has always focused on equipping Pagani Hypercars with state-of-the-art braking systems to ensure maximum performance, perfectly integrated design, safety and unprecedented lightness.

The Huayra R boasts world-class braking power thanks to the brand new CCM-R self-ventilated carbon-ceramic discs coupled with racing pads. Specially developed to allow the new car to exploit the best available technology, the new CCM-Rs have significant advantages in terms of thermal conductivity and maximum braking power, typical of carbon used in competitions. Characteristics that allow for greater rigidity and lower operating temperatures in extreme track use while, at the same time, helping to extend the life cycle of the system.

Tyres and wheels

With its unparalleled experience in motorsport, international GT3 and single-make championships, and a glorious racing past and present rooted in the famous victory in the very first F1 race at Silverstone in May 1950, Pirelli has dedicated the last 110 years of its history to developing the best racing tyre technology to enhance the performance of the world’s best sports cars.

The long process of research and development carried out in partnership with Pagani Automobili resulted in a slick version of the P Zero tyres that offers maximum precision and a feeling of total control even to the non-professional driver, ensuring exceptional braking behaviour and optimal traction.

With standard sizes dictated by the world of racing, to ensure the greatest advantage in terms of cost and availability for customers, this P Zero slick version will benefit from all future Pirelli developments on motorsport tyres that can be fitted on the car without any problem. Available in Dry and Wet versions, specially designed to allow the Huayra R to attack the tarmac in all conditions, Pirelli’s new tyre is designed to provide the grip needed to allow pin-point precision on every curve.

The monolithic rims, custom-designed in conjunction with APP Tech and forged from aluminium alloy, were designed to achieve maximum lightness in 19 inches.

The interior – One with the Driver

Inside the Huayra R, every detail is designed for all-round involvement and maximum adrenaline, for a raw, thrilling and unfiltered driving experience.

All essential controls, such as traction control, ABS map selection, radio communication and other important functions are immediately available on the quick-release, height and length adjustable steering wheel, which can be pulled out for easy access to the cockpit. The gearshift paddles are mounted at the rear of the steering wheel.

Secondary controls such as lights, engine maps, suspension maps and brake balance selector are available on the centre console. A high resolution, fully customizable, motorsport dashboard display feeds the driver with the necessary information to  monitor the status of the vehicle. The onboard telemetry logs all vehicle data, enabling the driver and pit crew to analyze performance, find the perfect vehicle settings for any given track, and monitor the vehicle.

To perfectly match the driver’s ergonomics, the adjustable pedal set has been custom-designed in partnership with AP Racing exclusively for the Huayra R and incorporates the principles of lightness and style that are at the essence of this car. Crafted with the quality of finish and aesthetic attention typical of all the Atelier’s creations, the Huayra R’s cockpit cannot fail to impress thanks to the meticulous design of every screw, lever and surface, making its extraordinary concentration of speed-focused technology an ideal driving environment, tailor-made for each driver.

Arte in Pista

An essential part of the Pagani experience are the meet-ups and shared moments dedicated to the members of the exclusive family of customers, eager to participate in the different events organised by the brand each year on four different continents to offer an experience of full immersion in the Pagani world. These started with the Pagani Raduno, a highly personalised event, and now an established tradition in the history of the Atelier. For more than 16 years, the various editions of this event have combined days of driving along iconic routes and breathtaking landscapes, with unique lifestyle experiences, often ending with an entire day dedicated to top performance on the world’s most prestigious circuits.

With Arte In Pista (“art on the track”), the Pagani Atelier seeks to take the experience to a new level, offering a calendar packed with personalised events that will allow Huayra R owners to enjoy the full excitement of driving a Pagani Hypercar, pushing it to its maximum performance, with the dedicated assistance of the Pagani Team and the support of professional drivers. From individual track days at internationally renowned circuits to group events, tailor-made for customers in North America, Europe, Asia and the Middle East: each occasion combines moments of leisure in beautiful locations with the raw excitement of driving one’s own Pagani on the track.
A car sculpted in performance. Not just a track car, but a very intimate club of true adrenaline seekers.” Horacio Pagani

– TECHNICAL SPECIFICATIONS –
ENGINE: Pagani V12-R – 6.0 litres – naturally aspirated 12-cylinder V
POWER: 850 HP (625 kW) at 8250 rpm
TORQUE: 750 Nm from 5500 to 8300 rpm
TRANSMISSION: Rear-wheel Drive
GEARBOX: 6-speed sequential, non-synchronized dog ring gearbox
BRAKES: Brembo CCM-R ventilated discs: Front 410×38 mm with monolithic
6-piston calipers; Rear 390×34 mm with monolithic 6-piston calipers
WHEELS: APP forged monolithic aluminum alloy: Front 19 inches;
Rear 19 inches
TYRES: Pirelli P Zero slick version – Dry and Wet: Front 275/675 R19; Rear 325/705 R19
SUSPENSION: Forged aluminum alloy independent double wishbone with helical springs and
electronically controlled shock absorbers
CHASSIS: Monocoque in Pagani Carbo-Titanium HP62 G2 and Carbo-Triax HP62 with front
and rear tubular subframes in CrMo alloy steel
DRY WEIGHT: 1050 Kg (2314 lb)