Carlsbad/Stuttgart, June 15, 2023

CreatingIconicLuxury: The Mercedes-Benz brand history is a source of inspiration for the future.

From the three-pointed star to gullwing doors and cab-forward design: over the decades, the Mercedes-Benz design
teams have created and established iconic elements. These are unmistakably associated with the brand,
shaping the Mercedes-Benz myth and creating desire. The Mercedes-Benz design team will continue to
develop the brand’s iconic style to further strengthen this heritage and carry it into the future.

PinnacleOfExclusivity: Exceptional customisation options, one-offs from collaborations, limited collector’s

and special editions, pioneering show cars and research and concept vehicles are the epitome of exclusivity
for Mercedes-Benz.

IDCCarlsbad: The Mercedes-Benz Design Centers provide important impetus for the continuous

development of the design philosophy of sensual purity and for setting trends with new design ideas. At the
International Design Center Carlsbad, the Mercedes-Benz design Team creates show car exteriors, vehicle
studies and mobility concepts for tomorrow and beyond. It does this by picking up on stylistic trends on site,
then analysing and creatively implementing them.

The Californian lifestyle influences the site just as much as
its proximity to Mercedes-Benz Research & Development North America. A very special form of creativity
flourishes in Carlsbad, leaving its mark on Mercedes-Benz design and opening up new perspectives.

VisionOneEleven: With the Mercedes-Benz Vision One-Eleven, the brand presents a concept sports car that

progressively reinterprets the C 111, a brand icon of the 1970s. Much like its historic predecessor, it
combines stunning design with the most innovative drive technology. The Vision One-Eleven makes use of
axial flux motors from YASA, which have an unmatched power density far beyond comparable radial motors,
while being extremely lightweight.

ExclusiveCollection: Mercedes-Benz is launching the “LIMITED EDITION 1 OF 111” collection along with the

Mercedes-Benz Vision One-Eleven. This is the first time that an iconic design study has been accompanied by
a lifestyle collection consisting of five exclusive pieces. In addition to the striking colour of the concept sports
car, the individual accessories also reflect the vehicle’s characteristic design elements.

AugmentedReality: The Mercedes-Benz design team used augmented reality (AR) to create a visionary user

experience for the premiere of the Mercedes-Benz Vision One-Eleven and integrated it into a virtual test
model of the Vision One-Eleven interior. The physical vehicle interior and the digital interface merge
seamlessly, so that virtually the entire car becomes a user interface.

  • To create the fastest road-legal car on the Nürburgring Nordschleife
  • Power-to-weight ratio of roughly one hp per 2.2 lbs. (1 PS per kilogram)
  • Significantly more downforce than the current 911 GT3 RS
  • Charges roughly twice as quickly as the Taycan Turbo S

At Porsche, innovative concept cars have always laid the groundwork for the future. The sports car manufacturer is continuing this tradition with this latest concept study. Mission X is a spectacular, conceptual reinterpretation of a hypercar, with Le Mans-style doors that open upwards to the front and an ultra high-performance, efficient electric powertrain.Atlanta. Celebrating 75 years of Porsche sports cars, the storied marque today revealed its newest concept car: the Mission X. As a design study, not offered for sale, with production to be decided in due time, the Mission X is a glimpse into what the sports car of the future could look like.

“The Porsche Mission X is a technology beacon for the sports car of the future. It picks up the torch of iconic sports cars of decades past: like the 959, the Carrera GT and the 918 Spyder before it, the Mission X provides critical impetus for the evolutionary development of future vehicle concepts,” says Oliver Blume, Chairman of the Executive Board of Porsche AG. “Daring to dream and dream cars are two sides of the same coin for us: Porsche has only remained Porsche by constantly changing.”

Michael Mauer, Head of Style Porsche, says: “The Mission X is a clear commitment to the core of the brand. The continuing, enhanced expression of our brand and product identity is an important compass for us to navigate the development of our series-production models. The concept study symbolizes a symbiosis of unmistakable motorsport DNA with a luxurious overall impression.”

Measuring approximately 177 inches long and 78.7 inches wide, the Mission X concept study is a relatively compact hypercar. With a wheelbase of 107.4 inches, it has the dimensions of the Carrera GT and 918 Spyder. For aerodynamic purposes, the concept car has staggered tires, with 20-inch wheels at the front and 21-inch wheels at the rear.

Design: classic brand elements reinterpreted
The Mission X represents the pinnacle of performance and modern luxury. At the same time, its sculpted form and muscular lines demonstrate that hypercars do not have to look aggressive. The low-slung body, which is less than 47.2 inches tall, is finished in Rocket Metallic – an elegant paint color specially designed for the concept study. Design elements in a carbon fiber are found below the beltline. These components have a satin finish and are therefore slightly colored, but their material structure remains recognizable.

The wheels of the concept study feature elaborate details: the rear axle is fitted with almost transparent aero blades, which are designed like turbines for better cooling of the brakes.

A lightweight glass dome with an exoskeleton made of carbon fiber reinforced plastic (CFRP) extends over both occupants. Le Mans-style doors are attached to the A-pillar and the roof; they open forwards and upwards. This type of door was previously used on the legendary Porsche 917 racing car. Another eye-catcher is the light signature: for the Mission X, the designers have reinterpreted the characteristic Porsche four-point graphic. The vertical base form of the headlights was inspired by historic racing cars such as the Porsche 906 and 908 and drawn well down towards the road. A high-tech support structure frames the LED light modules and presents the exposed narrow elements of daytime running lights and indicators. When activated, the light opens up like an eye blinking open. Fully illuminated, the headlights make a confident statement.

A full-length light unit that appears to float characterizes the rear of the Mission X. Transparent, illuminated Porsche lettering is a standout feature. The sculptural rear light emerges, as if suspended in the air, from a support structure and extends across the entire width of the vehicle in four segments. While charging, the ‘E’ of the Porsche lettering pulses.

One special detail is the modernized Porsche crest, which makes its debut on the Mission X. Brushed precious metal, a three-dimensional honeycomb structure, a refreshed heraldic beast and more subtle gold color – on close inspection, these are the differences between the modernized Porsche crest and its immediate forerunner. With its cleaner and more state-of-the-art execution, the refined crest communicates the character of Porsche. On the Mission X, it is found on the hood and steering wheel as well as in monochrome form on the wheel centers.

The driver focus can be seen in the asymmetry of the interior and its color concept. The two seats are colored differently. Apart from the leather pads in Andalusia Brown, the driver’s seat is Kalahari Grey and forms a single unit of color with the center console and the dashboard. The passenger seat is in the contrasting Andalusia Brown shade. Beyond the CFRP seat shells, and their six-point seatbelts integrated into the monocoque, further motorsport parallels include the open-top steering wheel, which has mode switches and shift paddles. There are multiple cameras on board. Recording starts as soon as the driver presses the Record button (REC) on the multi-purpose controller.

Another highlight is found on the passenger side, where there is a bayonet system embedded in the instrument panel to which a stopwatch module can be attached. For the Mission X, Porsche Design has created a special stopwatch module with an analogue and digital display. The clocks are designed for both racetrack and rally use and can display the lap times or vital data of the driver, among other information.

Technical vision: top marks in power-to-weight ratio, downforce and charging performance
Porsche exemplifies e-performance yet is also a pioneer in sustainable mobility. The concept study meets both objectives in full measure. If the Mission X goes into series production, then it should:
• be the fastest road-legal vehicle around the Nürburgring Nordschleife
• have a power-to-weight ratio of roughly one hp per 2.2 lbs.
• achieve downforce values that are well in excess of those delivered by the current 911 GT3 RS
• offer significantly improved charging performance with its 900-volt system architecture and charge roughly twice as quickly as the current Porsche frontrunner, the Taycan Turbo S

The battery is installed centrally behind the vehicle’s seats. This ‘e-core layout’ centers the mass in the car. As with a conventionally powered mid-engine car, this provides the basis for excellent agility.

Predecessors: innovative super sports cars from Porsche
The fastest series-production car of its time; first series-production Porsche to be made of carbon fiber, and the first road-legal vehicle to beat the seven-minute mark on the Nürburgring Nordschleife – the Porsche 959 (1985), Carrera GT (2003) and 918 Spyder (2013) were milestone models in the world of super sports cars. And that makes them the conceptual forerunners of the Mission X.

In 1985, the Porsche 959 made its debut as a technology platform. Its 443 hp six-cylinder twin-turbo boxer engine, combined with an aerodynamically optimized body, propelled the super sports car to a top speed of 197 mph – then the world record for a series-production sports car.
With its V10 engine and 605 hp, fierce design and, not least, its incomparable driving experience, the Porsche Carrera GT remains an icon among super sports cars to this day.

Porsche hybrid technology reached a spectacular zenith with the 918 Spyder. In September 2013, the 887 hp two-seater was the first road-approved vehicle to crack the seven-minute barrier on the 12.8-mile Nürburgring Nordschleife, completing the lap in 6:57 minutes. Porsche aims to stay true to this standard of the highest e-performance: our vision, should the Mission X go into series production, is for it to be the fastest road-legal vehicle on the Nürburgring Nordschleife.
On our press microsite for the Porsche Mission X you will find both the detailed press kit and a generous selection of additional photos and video

About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 197 independently owned and operated Porsche Centers in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.



100 Years of the Type 13 Brescia: Quadruple Victory for Bugatti

The event is the Gran Premio delle Vetturette. On the Circuito di Montichiari, race cars zip back and forth between the towns of Montichiari and Brescia. Tires screech, dust is thrown up into the air. There are 60 laps to be completed, each one 17.3 kilometers long. This is a real challenge for both man and machine, and remains a legendary race to this day. Bugatti Type 13 vehicles take the top four spots in the Grand Prix for Voiturettes cementing the French luxury brand’s motorsport expertise.

To mark the round anniversary, the Bugatti Club Italia organized a special event between September 12 and 16: 40 historic Bugatti vehicles, including the Type 13, 22 and 23 from all over the world, celebrated the historic victory on the beautiful routes around Lake Garda. The start and finish of each day’s tour was the legendary city of Brescia. For over 35 years, the Bugatti Club Italia has kept the history of the famous French luxury brand alive – long before the first super sports car of modern times was created with the EB 110 in 1991.

With the Type 13 “Brescia” Bugatti was responsible for a turning point in the history of motorsport in 1921. The first of its kind, the open-top sports car heralded the end of large and heavy race cars just a few years later. From 1921, its light bodywork, superior chassis, and powerful engine allowed the Type 13 to leave its competitors for dust.

As did Ernest Jules Friedrich. The French race car driver and mechanic had been convinced of the Type 13 for some time and had won the famous Le Mans race one year previously. Racing in the Voiturette category in the race in Brescia, he performed lap after lap with great concentration, took corners with precision and speed, and crossed the finishing line first – ahead of his teammates Pierre de Vizcaya, Michel Baccoli, and Pierre Marco.

Voiturettes are lightweight, maneuverable race cars. Bugatti’s Type 13 is just such a vehicle – a mere 490 kilograms in weight and a 1.45-liter four-cylinder engine that initially offers 40 PS, and later 50 PS. The open-top two-seater hits a top speed of 150 km/h and can take corners at a pace thanks to its lightweight construction and precise chassis. With the Type 13, which went into production in 1910, Ettore Bugatti brought together his ideas, continued to refine the technology over the subsequent years steadily, and focused systematically on lightweight construction and high-quality workmanship.

First four-valve engine in a car

From 1914, the engine boasted a displacement of 1.35 liters, and from 1919, it featured the first four-valve cylinder head for faster gas exchange, allowing the four-cylinder engine to deliver 30 PS. Bugatti also introduced white metal for the crankshaft bearings and pistons for higher revs as well as a fuel pump and a pump that sprayed oil onto specific components. Easy-shift four-speed transmission made it easier for the driver to change gears frequently.

In 1921, Bugatti increased the displacement to 1.45 liters, while new ball bearings for the crankshaft, which were even lighter and more smooth-running, were introduced for the later race car. At the same time, Bugatti increased the engine’s compression ratio and the carburetor flow rate, opting for a dual magneto ignition for two spark plugs per combustion chamber. As a result, the racing engine delivered powerful combustion at high revs of up to 4,500 rpm. Light wire-spoked wheels that replaced heavy wooden wheels reduced the unsprung masses and increase the vehicle’s agility further still. The Type 13 essentially set the benchmark in motorsport. It was powerful, fast, and sinewy, like a racy thoroughbred; a “pur sang.”

In the 1920s, the Bugatti vehicles won virtually every competition they entered. The lightweight, powerful and reliable sports cars from Molsheim were superior on tough road races and hill climbs in particular, making them close to unbeatable.

Following its quadruple victory in Brescia, the French atelier sold 711 Type 13 Brescia vehicles with a four-valve head as well as 388 vehicles with engines featuring an easy-turn crankshaft with ball bearings. All the subsequent four-valve vehicles even officially bore the name “Brescia” in memory of this unique success. Bugatti also applied the Type 13 concept with other vehicle lengths like the Type 15, Type 17, Type 22, and Type 23. The Type 13 was produced in Molsheim until 1926, with Bugatti selling a total of approximately 2,000 units of the model.

Bugatti Type 35 furthers the racing success

The staff began to assemble Type 35 vehicles in 1925. This vehicle furthered Bugatti’s run of success – in the subsequent years, it became the most successful race car of all time, having clocked up more than 2,000 wins. Among these wins were five consecutive victories in the Targa Florio in Sicily between 1925 and 1929, one of the toughest races of its time. With this impressive success story, the Type 35 therefore followed in the footsteps of its successful predecessor a few years previously in Brescia.

 

Audi grandsphere concept

First class toward the future

The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering.

Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

  • Bentley sets out five step diversity and inclusion plan under Beyond100 strategy
  • Efforts will focus on enhancing diversity and inclusion across the business and driving progress towards long term business goals, with a target of 30 per cent diversity at management level by 2025
  • As internal engagement kicks off, Bentley has revealed the unique Unifying Spur – a Flying Spur wrapped in an artist’s design capturing the themes of love, progress and unity.
  • Start of a global calendar of external events and activities involving the car

(Crewe, 27 May 2021) Bentley Motors has today set out further details of its diversity and inclusion strategy. A uniquely-designed Flying Spur embodies this company focus as European Diversity month draws to a close, and Pride celebrations begin around the world.

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

The 101-year old company is going through unparalleled change on its journey towards a climate-positive future. Recognising the fundamental importance of diverse experiences and perspectives to drive creativity and innovation, Bentley aims to become the most diverse luxury car manufacturer. To this end it has set a target of increasing diversity in management to 30 per cent by 2025.

Bentley’s five step strategy focuses on outreach, recruitment, succession planning, culture and development. Early careers talent acquisition will be over-indexed towards organisations with diverse intakes, while the recruitment of established hires will explore new talent pools. To ensure that all talent within the business is supported, succession planning will be reviewed to ensure early identification of diverse talent within the business. Development programmes will ensure that colleagues from all walks of life are able to grow and achieve their full potential. This will be underpinned by measurable KPIs and targets, and Board-led engagement to drive a positive culture and remove unconscious bias. The recently-launched colleague network groups will also help drive engagement within the business through a series of strategic events and activities.

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

To mark the launch of the strategy, a challenge was set to the Bentley Design team to create an automotive artwork that celebrates diversity in all its forms. Designer Rich Morris, who paints and sculpts in his spare time, rose to the challenge by creating a piece of four-wheeled art using the nine colours of the Progress flag. His design joins the words “Love is Love” through a single, unbroken line, that traces faces, dancing figures and shapes – representing the unifying power of humanity, regardless of race, creed or sexuality. The Unifying Spur will be revealed to colleagues at Bentley’s Crewe factory before embarking upon a programme of external activities in the coming months.

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY

Dr. Astrid Fontaine, Bentley’s Member of the Board for People, Digitalisation and IT, explains:

“We know that diversity drives success, by bringing a greater range of experience, creativity as well as inclusion allows co-operation to play in business strategy, innovation and decision-making. We also want our our business to reflect our global customer base and most importantly of all, to ensure that we all work in an environment where everyone feels safe to bring their true self to work and valued for who they are and what they can do.

“That is why diversity and inclusion are profoundly important to us and as part of our Beyond100 programme we have therefore set ourselves the challenge to become the most diverse luxury car manufacturer. For us this means ensuring there are colleagues from all walks of life in our management structure.

“This goes hand in hand with our ethos that a rich and inclusive culture, where everyone is supported to achieve their full potential, is what will help to drive our business forward for the next one hundred years.

“Through the reveal of the Unifying Spur, the internal activities that it will support – and the external engagements we are planning for it in 2021 – we aim to celebrate the individual talents and idiosyncracies that make us all unique as – whilst at the same time as highlighting the key themes that unite and bring us together.”

Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s three model lines, Continental, Flying Spur and Bentayga. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.