Carlsbad/Stuttgart, June 15, 2023

CreatingIconicLuxury: The Mercedes-Benz brand history is a source of inspiration for the future.

From the three-pointed star to gullwing doors and cab-forward design: over the decades, the Mercedes-Benz design
teams have created and established iconic elements. These are unmistakably associated with the brand,
shaping the Mercedes-Benz myth and creating desire. The Mercedes-Benz design team will continue to
develop the brand’s iconic style to further strengthen this heritage and carry it into the future.

PinnacleOfExclusivity: Exceptional customisation options, one-offs from collaborations, limited collector’s

and special editions, pioneering show cars and research and concept vehicles are the epitome of exclusivity
for Mercedes-Benz.

IDCCarlsbad: The Mercedes-Benz Design Centers provide important impetus for the continuous

development of the design philosophy of sensual purity and for setting trends with new design ideas. At the
International Design Center Carlsbad, the Mercedes-Benz design Team creates show car exteriors, vehicle
studies and mobility concepts for tomorrow and beyond. It does this by picking up on stylistic trends on site,
then analysing and creatively implementing them.

The Californian lifestyle influences the site just as much as
its proximity to Mercedes-Benz Research & Development North America. A very special form of creativity
flourishes in Carlsbad, leaving its mark on Mercedes-Benz design and opening up new perspectives.

VisionOneEleven: With the Mercedes-Benz Vision One-Eleven, the brand presents a concept sports car that

progressively reinterprets the C 111, a brand icon of the 1970s. Much like its historic predecessor, it
combines stunning design with the most innovative drive technology. The Vision One-Eleven makes use of
axial flux motors from YASA, which have an unmatched power density far beyond comparable radial motors,
while being extremely lightweight.

ExclusiveCollection: Mercedes-Benz is launching the “LIMITED EDITION 1 OF 111” collection along with the

Mercedes-Benz Vision One-Eleven. This is the first time that an iconic design study has been accompanied by
a lifestyle collection consisting of five exclusive pieces. In addition to the striking colour of the concept sports
car, the individual accessories also reflect the vehicle’s characteristic design elements.

AugmentedReality: The Mercedes-Benz design team used augmented reality (AR) to create a visionary user

experience for the premiere of the Mercedes-Benz Vision One-Eleven and integrated it into a virtual test
model of the Vision One-Eleven interior. The physical vehicle interior and the digital interface merge
seamlessly, so that virtually the entire car becomes a user interface.

Audi grandsphere concept

First class toward the future

The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering.

Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.

Audi skysphere concept (2021)

Audi has unveiled the first member of a new family of concept vehicles, a spectacular roadster. Audi skysphere concept is the name of the electric-powered, two-door convertible whose lines lead directly to the Audi design of tomorrow. With it, the brand is illustrating its vision for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle a platform for captivating experiences. This is being made possible thanks to autonomous driving, a revolutionary redesign of the interior, and a seamless digital ecosystem.

The two different concepts of the VAIARO project with the names “Floating Platform” and “Passage”

VAIARO

The two different concepts of the VAIARO project with the names “Floating Platform” and “Passage”

In 2019, Master´s students of industrial design at Muthesius University of Fine Arts and Design (Simeon Ortmüller, Tobias Gehrke, Vincent Steinhart-Besser, Yigang Shen and Jingyue Chen) developed design concepts for a new form of mobility on water and gave the CAPTN project its first visible identity.

The students have dealt with the question: What is the future of public transport on the Kiel Fjord? Kiel grows and urban mobility needs attractive offers to make it easier to avoid the car and to achieve ambitious climate targets.

The fact that ferry traffic in this context connects the west and east bank over a longer period of time during the day and at a tighter frequency and that the connections to bus traffic play a central role is obvious.

The two different concepts of the VAIARO project with the names “Floating Platform” and “Passage” are characterized by pragmatism and radicalism in equal measure. For this purpose, leitmotifs for intelligent mobility and a new landmark in Kiel were developed. The project was designed as a cooperation from the beginning: Partners from Kiel University and from the University of Applied Sciences are working in their respective fields on the realization of an autonomous ferry.

The parties involved were thus present at regular intervals for presentations, in the course of which the drafts and their own position were repeatedly reviewed and adjusted. In this way, indications of the desired qualities could be obtained. What is meant to be in the drafts is basically quite simple to grasp: When I come to Kiel, I absolutely have to take the new ferry!

FINANCING

Die Finanzierung des Projekts erfolgt aus Eigenmitteln der Christian-Albrechts-Universität zu Kiel.

PARTNERS

  • Muthesius University of Fine Arts and Design
  • Kiel University
  • Kiel University of Applied Sciences