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Design No.5 – Creating Iconic Luxury

Carlsbad/Stuttgart, June 15, 2023

CreatingIconicLuxury: The Mercedes-Benz brand history is a source of inspiration for the future.

From the three-pointed star to gullwing doors and cab-forward design: over the decades, the Mercedes-Benz design
teams have created and established iconic elements. These are unmistakably associated with the brand,
shaping the Mercedes-Benz myth and creating desire. The Mercedes-Benz design team will continue to
develop the brand’s iconic style to further strengthen this heritage and carry it into the future.

PinnacleOfExclusivity: Exceptional customisation options, one-offs from collaborations, limited collector’s

and special editions, pioneering show cars and research and concept vehicles are the epitome of exclusivity
for Mercedes-Benz.

IDCCarlsbad: The Mercedes-Benz Design Centers provide important impetus for the continuous

development of the design philosophy of sensual purity and for setting trends with new design ideas. At the
International Design Center Carlsbad, the Mercedes-Benz design Team creates show car exteriors, vehicle
studies and mobility concepts for tomorrow and beyond. It does this by picking up on stylistic trends on site,
then analysing and creatively implementing them.

The Californian lifestyle influences the site just as much as
its proximity to Mercedes-Benz Research & Development North America. A very special form of creativity
flourishes in Carlsbad, leaving its mark on Mercedes-Benz design and opening up new perspectives.

VisionOneEleven: With the Mercedes-Benz Vision One-Eleven, the brand presents a concept sports car that

progressively reinterprets the C 111, a brand icon of the 1970s. Much like its historic predecessor, it
combines stunning design with the most innovative drive technology. The Vision One-Eleven makes use of
axial flux motors from YASA, which have an unmatched power density far beyond comparable radial motors,
while being extremely lightweight.

ExclusiveCollection: Mercedes-Benz is launching the “LIMITED EDITION 1 OF 111” collection along with the

Mercedes-Benz Vision One-Eleven. This is the first time that an iconic design study has been accompanied by
a lifestyle collection consisting of five exclusive pieces. In addition to the striking colour of the concept sports
car, the individual accessories also reflect the vehicle’s characteristic design elements.

AugmentedReality: The Mercedes-Benz design team used augmented reality (AR) to create a visionary user

experience for the premiere of the Mercedes-Benz Vision One-Eleven and integrated it into a virtual test
model of the Vision One-Eleven interior. The physical vehicle interior and the digital interface merge
seamlessly, so that virtually the entire car becomes a user interface.

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Motorlux 2022
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Motorlux 2022 and Broad Arrow Group Monterey Jet Center Auction

Motorlux and Broad Arrow Group Monterey Jet Center Auction Partner to Offer Premium Ticket Package and Access

Motorlux and Broad Arrow Group Monterey Jet Center Auction Partner to Offer Premium Ticket Package and Access

TRAVERSE CITY, Mich., July 15, 2022 – Motorlux, the reimagined McCall’s Motorworks, includes exclusive access to the first-ever Broad Arrow Group Monterey Jet Center Auction. All Motorlux ticket holders can preview the auction vehicles during the event on Wednesday, August 17. Lux Premium tickets also include admission to the auction (a $200 value) held on Thursday, August 18, providing access that is normally reserved for consigners, registered bidders and their guests.

Motorlux 2022

Motorlux 2022

“The Broad Arrow Group is thrilled to bring auction action to the Monterey Jet Center the day following – and in partnership with – this year’s Motorlux event,” said Kenneth Ahn, President, Hagerty Marketplace and CEO, Broad Arrow Group. “It is the perfect combination of people, place and passion – our clients and friends from around the world, an inspiring setting and an incredible offering of cars.”

Highlights from more than 90 auction vehicles include the personal Aston Martin DB5 of legendary actor and icon, Sir Sean Connery. The 1964 Aston Martin DB5 will be offered directly from the Connery family, who have committed to donating a significant portion of the sale proceeds to benefit the Sean Connery Philanthropy Fund.

Pre-war automobile enthusiasts will appreciate the unique and outstanding 1939 Mercedes-Benz 540K Spezial Roadster. As one of the true crown jewels of the Classic Era of motor cars, arguably no automobile symbolizes the pinnacle of design, engineering and construction among the Classic Era cars better than the supercharged Mercedes-Benz 540K Spezial Roadster. Incredibly rare, stunningly beautiful, a cherished centerpiece for collectors worldwide – chassis 408383 is the perfect representation of those enviable qualities.

Additional highlights include a 2012 Lexus LFA Nürburgring, one of 50 produced. The single-owner LFA is finished in orange and has only covered about 1,200 miles since delivery. Porsche fans will enjoy viewing the 1987 Porsche 959 Komfort and BMW aficionados will appreciate the 1981 BMW M1. Both rare and highly collectible German supercars represent the pinnacle of 1980s automotive engineering.

Motorlux Ticket Packages Available Now

Ticket packages are available at the Motorlux Onsite parking is included with all ticket packages, adding a new level of convenience and exclusivity to the evening.

The Lux Pass includes an up-close look at some of the world’s most impressive airplanes and automobiles, preview of the inaugural Broad Arrow Group auction, farm-to-table culinary stations, interactive entertainment, convenient self-parking at the Monterey Pines Golf Club as well as an open bar with signature cocktails and locally inspired refreshments.

The Lux Plus ticket includes all the Lux Pass accommodations plus early entry starting at 5:00 pm Pacific, one hour before the event opens. In addition, Lux Plus holders can access the exclusive Lux Lounge featuring an open bar with curated cocktails and gourmet culinary stations from California’s esteemed chefs.

Lux Premium ticket holders will enjoy all the Lux Plus extras plus upgraded parking on the tarmac and admission to the Broad Arrow Group Auction, showcasing 80 exceptional motor cars, on Thursday, August 18.

About Motorlux

Motorlux is a fresh take on Monterey Car Week’s hangar party with a focus on cars, craft and community. Returning to the Monterey Jet Center on August 17, 2022, Motorlux remains faithful to its entertaining and elegant roots while elevated with artfully curated experiences celebrating automotive, aviation, fashion and design. For more visit the Motorlux website at Motorlux.com.

About Broad Arrow Group

Broad Arrow Group and its subsidiaries — Broad Arrow Auctions, Broad Arrow Capital, and Collectors Garage — represent the collective vision of its founders, team members, and partners — to be the best advisor, marketplace, and financier for car collectors, with integrity, trust, and innovation. Broad Arrow Group was founded in 2021 to develop and operate a portfolio of businesses and brands that address the needs of various segments of the collector car market and to transform the collector car industry.  In January 2022, Hagerty (NYSE: HGTY) made a strategic investment and became a joint venture partner for Broad Arrow Group. Learn more at broadarrowgroup.com.

About Hagerty, Inc. (NYSE: HGTY)

Based in Traverse City, Michigan, Hagerty’s purpose is to save driving and car culture for future generations and its mission is to build a global business to fund that purpose. Hagerty is an automotive enthusiast brand offering integrated membership products and programs as well as a specialty insurance provider focused on the global automotive enthusiast market. Hagerty is home to Hagerty Drivers Club, Hagerty DriveShare, Hagerty Valuation Tools, Hagerty Media, Hagerty Drivers Club magazine, MotorsportReg, Hagerty Garage + Social, The Amelia, Detroit Concours d’Elegance, Greenwich Concours d’Elegance, California Mille, Motorlux, Hagerty Drivers Foundation and more. For more information on Hagerty, please visit https://www.hagerty.com/, or connect with us on Facebook, Instagram and Twitter.

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Girard-Perregaux – Tourbillon with three flying bridges Aston Martin Edition

Girard-Perregaux – Tourbillon with three flying bridges -Aston Martin Edition

  • New Tourbillon with Three Flying Bridges – Aston Martin Edition celebrates the shared passions of the two luxury brands
  • This is the first timepiece to be offered after Girard-Perregaux was announced as Official Watch Partner of Aston Martin in February
  • World premiere – black calf leather strap featuring Girard-Perregaux’s exclusive Rubber Alloy
  • Just 18 Tourbillon with Three Flying Bridges – Aston Martin Edition will be made

La Chaux-de-Fonds – Switzerland: The first timepiece borne of the recently announced partnership between Girard-Perregaux and Aston Martin has been revealed today. The Tourbillon with Three Flying Bridges – Aston Martin Edition unites the watchmaking expertise of Girard-Perregaux with Aston Martin’s unique knowledge of luxury and performance.

Both brands demonstrate a passion for refined craftsmanship and have been working together, sharing their understanding of design, materials and technology. This latest model celebrates the iconic Three Bridges pocket watch from the 19th century in a decidedly contemporary way, down to the smallest details, including the strap. The latter is a world premiere, presented in black calf leather and featuring Rubber Alloy, an innovative rubber insert injected with white gold. The design of the strap is intended to evoke thoughts of Aston Martin racing cars of the past.

Upholding Girard-Perregaux tradition, this model skilfully plays with proportions and shapes much to the delight of aesthetes.The 44 millimetre case of the Tourbillon with Three Flying Bridges – Aston Martin Edition is formed of Grade 5 titanium, a strong, hypoallergenic alloy selected by Aston Martin for its
lightweight properties. It is suffused with black DLC (Diamond-Like Carbon), bestowing the watch with a stealthy appearance. Interestingly, titanium ore was discovered in Great Britain, the home of Aston Martin, back in 1791 by an English clergyman, William Gregor, in the same year Girard-Perregaux was founded.

A sapphire crystal ‘box’ is positioned front of house, as well as to the rear, coaxing light to illuminate the case interior, thereby augmenting readability. The movement eschews a mainplate, sitting between both panes of sapphire crystal and seemingly floating in mid-air. Three bridges, an iconic signature of Girard-Perregaux, span the dial and are formed of titanium with black PVD (Physical Vapour Deposition) treatment and polished angles. The design endows the timepiece with an airy appearance, affording breathtaking views of movement components ordinarily hidden from view. While Girard-Perregaux has a long history of making the invisible visible, in this instance it has ventured off-piste, creating a watch whose movement appears to levitate within the case. This is achieved by paring back the movement, causing the mainplate to seemingly disappear, thereby creating the illusion of the movement flying within the case. It was this particular characteristic that led to the term ‘Flying Bridges’.


The cage of the tourbillon, positioned in the lower portion of the dial, is ‘lyre-shaped’, a characteristic found on all the company’s tourbillons dating back to the 19th century. A blued hand affixed to the cage imparts the running seconds. The tourbillon cage, measuring a mere 10mm in diameter, is composed of 79 components which collectively weigh only 0.25 grams. This remarkably low figure helps mitigate energy consumption.

The barrel, positioned at 12 o’clock, is openworked, affording partial views of the mainspring. A white gold micro-rotor, positioned beneath the barrel, energises the mainspring and, unlike most automatic watches, it grants unobstructed views of the movement. The car company’s name is engraved on the vertical flank of the micro-rotor and is filled with white luminescent treatment which appears blue in restricted light. Likewise, the indexes and hands are also treated with white luminescent treatment and, once again, emit a blue glow in dim light.

Patrick Pruniaux, CEO of Girard-Perregaux, said, “We are delighted to partner with Aston Martin, entrusting their team with arguably our most iconic timepiece, delivering a fresh perspective on Haute Horlogerie. Rarely do we work with others to reinterpret the Three Bridges, however, on this occasion, we have made an exception, mindful of Aston Martin’s prowess for design.

“When viewing the design of an Aston Martin, you will note the firm’s distinctive front grille, first seen on the DB Mark III of the late 50s. Likewise, the scoops and side strakes found on the company’s modern-day models are functional elements, intended to improve airflow while enriching the overall appearance of each car.”

“At Girard-Perregaux we share a similar philosophy. For example, when the Maison released the now-legendary Tourbillon with Three Gold Bridges in 1867, it transformed three functional elements into attractive aesthetic features and demonstrated an approach that we continue to employ today. Finally, this latest partnership provides a fascinating chapter in Girard-Perregaux’s 230-year history.”Marek Reichman, Aston Martin Executive Vice President and Chief Creative Officer adds: ‘The greatest of the challenges we faced with the design of this new timepiece were those of scale, as you can imagine. We had to consider lines and proportion on a far smaller scale than we are used to in the realm of automotive design. That said, good design is good design, whether it is a watch or a car, the principles remain the same. I’m delighted with the finished watch and congratulate everyone who worked on this project as this collaboration has produced a timepiece of great beauty.

The Tourbillon with Three Flying Bridges – Aston Martin Edition, a limited edition of 18 pieces, is immediately available worldwide in all authorised Girard-Perregaux retailers.

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This is Ken Block’s Audi S1 Hoonitron
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This is Ken Block’s Audi S1 Hoonitron

This is Ken Block’s Audi S1 Hoonitron

It instantly brings back memories of the legendary Audi Sport quattro S1 with which the four rings used to charge to the summit in the famous Pikes Peak Hill Climb event, aka the “Race To The Clouds:” Audi is presenting the Audi S1 e-tron quattro Hoonitron that has been exclusively and uniquely developed for American drift artist Ken Block. The all-electric one-of-a-kind car will be the protagonist in a new video that Block is producing together with his team for release in the next few months.

This is Ken Block’s Audi S1 Hoonitron

This is Ken Block’s Audi S1 Hoonitron

“The S1 Hoonitron combines a lot of what Audi was already famous for in the nineteen-eighties,” says Ken Block, whose enthusiasm for Audi’s rally cars was sparked at an early age. “For instance, the car’s spectacular aerodynamics have now been translated into a totally modern form. I think it’s cool that the Audi designers have been inspired by their own past and uniquely transferred the car’s technologies and appearance into the present.” 

Two electric motors, all-wheel drive, power galore, a carbon fiber chassis, and the full safety standards as prescribed by motorsport’s top governing body, the FIA – these are merely the S1 Hoonitron’s statistics. In November, the driver got to know the car for the first time. “Audi gave me the opportunity to test it for a few days in Germany,” says Ken Block.

This is Ken Block’s Audi S1 Hoonitron

This is Ken Block’s Audi S1 Hoonitron

“I’m familiar with a wide variety of cars using internal combustion engines and transmissions, but there were a lot of new things for me to learn here. Spinning into a donut at 150 km/h directly from standstill – just using my right foot – is an all-new experience for me. Our work was focused on getting the car and I used to each other. My thanks go to the whole Audi Sport squad for their outstanding teamwork.”

This is Ken Block’s Audi S1 Hoonitron

This is Ken Block’s Audi S1 Hoonitron

The entire development, including the technology, of the S1 Hoonitron was conducted by Audi Sport at the Neckarsulm location – a perfect fit for the project, because that’s also where the Audi RS e-tron GT1 is produced. Audi Design in Ingolstadt was responsible for the styling, which has been anything but a run-of-the-mill job for Marc Lichte and his team. “When we first heard about this project, the whole team was thrilled immediately: we had the opportunity to develop a car that combines an icon of our brand with the future,” says Audi’s chief designer. The challenges were tremendous: “It was about creating a modern, all-electric interpretation of the S1 Pikes Peak. The timeline was extremely tight: while our design process normally takes one to one-and-a-half years, we only had four weeks from the first drawing to the final design. We were constantly in touch with Ken Block and his team and engaged in intensive exchanges.”

This is Ken Block’s Audi S1 Hoonitron
This is Ken Block’s Audi S1 Hoonitron
This is Ken Block’s Audi S1 Hoonitron
This is Ken Block’s Audi S1 Hoonitron

Fans will soon be able to see the US star’s success with the project for themselves: under the working title Elektrikhana, Ken Block and his team are going to produce the next video of his famous Gymkhana series featuring the S1 Hoonitron. “The collaboration with Audi is a very special partnership for me. The brand and its passion for motorsport motivated me to get into rallying,” says Ken Block. “That Audi has now developed this car for me and my team, and has joined us in our next project, has made a dream come true for me. The Hoonitron is writing the next chapter in our history and taking our Gymkhana story into the future.”

This is Ken Block’s Audi S1 Hoonitron

This is Ken Block’s Audi S1 Hoonitron

A story of the future that everyone at Audi is also looking forward to: “Knowing that we’re developing a car for a video with Ken Block that millions of people around the world are going to watch has provided our team with additional motivation,” says Marc Lichte. “These new inspirations are also immensely important for our daily work. The development of this car will encourage us to approach future projects with an even more open and progressive mindset.”

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Tickets for Goodwood’s 2022 motorsport events now on sale

Tickets for Goodwood’s 2022 motorsport events now on sale

08 November 2021

Tickets for Goodwood’s 2022 motorsport events now on sale

  • Tickets for Goodwood’s three headline motorsport events are now on sale.
  • The 79th Members’ Meeting presented by Audrain Motorsport will be held on 9-10 April and is exclusive to GRRC Members and Fellows.
  • The Festival of Speed presented by Mastercard will be held on 23-26 June.
  • The Goodwood Revival will be held on 16-18 September.

Goodwood is delighted to announce that tickets for its 2022 motorsport events – the 79th Members’ Meeting presented by Audrain Motorsport, the Festival of Speed presented by Mastercard, and the Revival – are now on sale at goodwood.com.

Whether you join us for the food, fun and festivities on offer at the Members’ Meeting, the fascinating future tech on display at the Festival of Speed, or to discover fabulous second-hand treasures at the Revival – in addition to the unrivalled and up-close access to cars and bikes from across the automotive annals as well as rip-roaring racing, demonstrations and hillclimb action – Goodwood’s motorsport events have it all.

Festival of Speed 2021

This year saw Goodwood make an incredible return to the motorsport and motoring calendar, and we are delighted to have welcomed back our passionate fans after more than 18 months away. We are already looking forward to next year when the events will not only revert to the usual order, but will run at full capacity. We are also pleased to share that Festival of Speed customers who purchase their tickets before 31 March 2022 will be able to benefit from the UK Government’s ‘creative industry tax relief’ with a reduced VAT rate of 12.5%.

We have a range of ticket options on offer, with children under 12 going free at all our motorsport events, and a Young Person ticket available for those aged between 13 and 21 years of age. Event-goers can make use of our plentiful parking, or travel by train to Chichester and hop on one of the regular shuttle buses that run between the station and the events.

Those wishing to attend the Goodwood Road Racing Club-only 79th Members’ Meeting in April, can join the GRRC Fellowship to purchase tickets. For just £43 a year, the Fellowship offers a range of benefits in addition to Members’ Meeting access, including exclusive video archives, competitions, offers and much more. You could even make a start on your Christmas shopping and give the gift of Goodwood motorsport, by purchasing the Fellowship as a gift subscription, complete with a certificate that can be downloaded and printed, or emailed.

In addition to tickets, Goodwood’s unrivalled hospitality packages are also now available to book for the 2022 Festival of Speed and Goodwood Revival. Whether customers are looking for a great day out with friends, entertaining clients or celebrating something special, Goodwood’s hospitality provides the ultimate setting to enjoy the events. Email hospitality@goodwood.com or call 01243 755054.

Also launching at Goodwood in 2022, will be Goodwoof (28-29 May) and Eroica Britannia (6-7 August). The two new events will bring ‘all things dog’ and vintage cycling to the estate’s impressive and popular events portfolio. Tickets to Goodwoof are on sale now at goodwood.com, with Eroica Britannia to follow at the end of the year.

Image credit: Jayson Fong

2022 Event Dates:

  • Goodwoof, Saturday 28 – Sunday 29 May 2022
  • 79th Members’ Meeting presented by Audrain Motorsport, Saturday 9 – Sunday 10 April 2022
  • Festival of Speed presented by Mastercard, Thursday 23 – Sunday 26 June 2022
  • Eroica Britannia, Saturday 6 – Sunday 7 August 2022
  • Goodwood Revival, Friday 16 – Sunday 18 September 2022

Tickets
Tickets can be purchased via goodwood.com or by calling the Ticket Office on 01243 755055.

For an extra special day out, hospitality is also available across the event and can be organised by emailing hospitality@goodwood.com or calling 01243 755054.

Goodwood wants customers to be able to book with confidence and if it is deemed that Goodwood events cannot take place on advice from the UK Government due to the ever-changing pandemic, the ‘Ticket Guarantee’ means customers can transfer their ticket to the following year or receive a full refund.

Covid-19
Goodwood’s number one priority is the safety and wellbeing of everyone involved, whether working behind-the-scenes, at the wheel, or attending the spectacle. Goodwood continues to work closely with Public Health England and UK Government advisory groups and all events will be run strictly in accordance with the Government’s Covid-19 guidelines.

About the Members’ Meeting presented by Audrain Motorsport
The Goodwood Members’ Meeting is an epic weekend of motor racing founded by the Duke of Richmond, which aims to recreate the atmosphere and camaraderie of the original BARC Members’ Meetings held at Goodwood throughout the 1950s and 1960s.

As well as a full programme of racing, the Members’ Meeting features all kinds of cars from classic tin-tops and GTs, to motorcycles and open wheeled Formula 3 and F1 machines, offering visitors a friendly and intimate atmosphere with no crowds, thanks to being exclusively available to GRRC Members and Fellowship. A winning formula of spectacular cars, high-speed track demonstrations, fun-packed festivities and great entertainment; along with the very best food and drink. Joining the GRRC Fellowship is the only way to become a full GRRC Member.

About the Festival of Speed presented by Mastercard
First staged in 1993, the Goodwood Festival of Speed presented by Mastercard is the world’s largest automotive garden party; set against the spectacular backdrop of Goodwood House in West Sussex, UK. Over 600 cars and motorcycles spanning the phenomenal history of motoring and motorsport take part along with legendary figures from the automotive world. Highlights include Future Lab presented by bp, Electric Avenue, Forest Rally Stage, Michelin Supercar Paddock, Michelin Supercar Run, F1 paddock, Drivers’ Club, GAS Arena, Cartier Style et Luxe Concours d’Elegance, Aviation Exhibition and Bonhams Auction.

About the Goodwood Revival
The Goodwood Revival is the world’s greatest historic motor race meeting, and the only sporting event of its kind to be staged entirely in a period theme. More than just an unrivalled weekend of historic racing, it is a whimsical step back in time; an immersive celebration of a less disposable world, where “make do and mend” was a way of life rather than a casual slogan.

The Revival is, at its heart, a celebration of craftsmanship and sustainability, from an age when possessions were made to last and be cherished. It promotes a thoroughly modern ethos – to “reduce, reuse, repair, restore and recycle” – in the most authentic way possible. All the cars are original, having been lovingly maintained since new, many of the outfits have been handed down through generations, and even the retailers specialise in pre-owned artefacts – everything from clothes and accessories to automobilia and books.

It is, proudly, the world’s biggest and most glamorous second-hand event, encouraging attendees to embrace its Revive and Thrive ethos.

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Goodwood Announces 2022 Motorsport Event Dates

Goodwood Announces 2022 Motorsport Event Dates

  • The 79th Members’ Meeting presented by Audrain Motorsport will be held on 9-10 April.
  • The Festival of Speed presented by Mastercard will be held on 23-26 June.
  • The Goodwood Revival will be held on 16-18 September.
  • Tickets go on sale to the general public on Monday 8 November at 9am.
  • Customers can get early access from 1 November by joining the GRRC Fellowship.

Goodwood Revival 2021

Goodwood is pleased to announce the dates for its 2022 motorsport and automotive events. Kicking off the season will be the 79th Members’ Meeting presented by Audrain Motorsport on 9-10 April, followed by the Festival of Speed presented by Mastercard on 23-26 June and finishing with Goodwood Revival on 16-18 September.

2021 saw Goodwood make an incredible return to the motorsport and motoring calendar, with all three events taking place over the summer and autumn, welcoming back our passionate fans after more than 18 months away. Looking ahead to next year, the events will not only revert to the usual order – starting with the Members’ Meeting in April – but they will run at full capacity and bring back many popular aspects as well as new celebrations, moments, car launches and interactive customer experiences.

Members’ Meeting will remain the playground for Members and Fellows of the Goodwood Road Racing Club (GRRC), with a weekend of exceptional racing, high-speed demonstrations, off-track festivities and fireworks, and of course the unique school ‘house’ rivalry.

Festival of Speed 2021

The Festival of Speed will return as the destination for innovation, technology and future mobility, as well as hosting perennial favourites including Formula 1, drift, contemporary teams, champion drivers and riders of past, present and future, and more than a century of motorsport history. The awe-inspiring Future Lab will wow event-goers, as will the latest supercars in action on the Hill, and the world’s leading manufacturers launching their latest cars. Electric Avenue – the ultimate place for consumers to immerse themselves in the world of electric mobility – will be back after its debut in 2021.

Revival will once again host the world’s greatest weekend of historic racing, accompanied by fabulous vintage fashion and glamour, set within the iconic Goodwood Motor Circuit. Popular new initiatives for 2021, including the Make Do & Mend corner and Revival Car Boot Sale, will make a welcome – and enhanced – return, as Goodwood continues to celebrate and showcase sustainability and second-hand lifestyle, encouraging attendees to embrace the event’s Revive and Thrive ethos.

Goodwood Revival 2021

Further details and announcements on what will feature at this year’s events will be announced in the months ahead.

Commenting on next year’s events, The Duke of Richmond said: “I am thrilled that our much-loved, sell-out motorsport events will be making a spectacular return in 2022. Thank you to everyone who attended and partnered with the Festival of Speed, Revival and Members’ Meeting this year. Your loyalty and support after a challenging 18 months made them more special than ever, and we can’t wait to see you back at Goodwood again next year. It really will be a season not to miss.”

When do tickets go on sale?

Tickets for the 79th Members’ Meeting, Festival of Speed and Goodwood Revival will be on sale at goodwood.com on the following dates:

  • Saturday 30 October 2021 – GRRC Members
  • Monday 1 November 2021 – GRRC Fellowship
  • Monday 8 November 2021 – Public

As in previous years, children aged 12 and under go free and a Young Person ticket will also be available for those aged between 13 and 21 years of age.

Members of the public can get early access to tickets and buy from 1 November by joining the GRRC Fellowship. For just £43 a year, the Fellowship not only provides a special ticket window, but is the only entry route to join the GRRC, offering a range of benefits including access to the members-only Members’ Meeting, exclusive video content, competitions, offers and much more.

Goodwood’s unrivalled hospitality packages are available to book now for the 2022 Festival of Speed and Goodwood Revival by emailing hospitality@goodwood.com or calling 01243 755054. Whether customers are looking for a great day out with friends, entertaining clients or celebrating something special, Goodwood’s hospitality provides the ultimate setting to enjoy the events.

Also launching at Goodwood in 2022, will be Goodwoof (28-29 May) and Eroica Britannia (6-7 August). The two new events will bring ‘all things dog’ and vintage cycling to the estate’s impressive and popular events portfolio. Tickets to Goodwoof are on sale now at goodwood.com, with Eroica Britannia to follow at the end of the year.

2022 Event Charities

The Festival of Speed and Goodwood Revival will also partner with two new charities in 2022. Race Against Dementia, a charity set up by Sir Jackie Stewart OBE will be supported by the Festival of Speed and local charity Aldingbourne Trust will be supported by the Revival.

Race Against Dementia is a global charity established to fund pioneering research to find a prevention or treatment for dementia. The Race Against Dementia (RAD) Fellowship Programme draws from the most promising early career scientific talent around the world. Collaboration with forward-thinking teams in Formula One and other innovative organisations brings the dynamic attitude, dedication and agility of Grand Prix teamwork to drive results in dementia research. The programme not only accelerates the Fellows’ personal research agendas but also aspires to catalyse a change in dementia research culture globally.

The Aldingbourne Trust provides real skills, care and jobs in a 21st Century way. Through strong partnerships and social enterprise, they enable adults with learning disabilities to have real choices and to lead more independent lives. The trust provides much-valued support in all aspects of their lives including accommodation, training, employment, advice and having fun!

Image credit: 1. Jayson Fong | 2. Dominic James | 3. Jayson Fong | 4. Dominic James | 5. Jayson Fong

Goodwood Revival 2021

Tickets for the Festival of Speed and Goodwood Revival go on sale to the public on Monday 8 November at 9am at goodwood.com, with priority booking available for GRRC Members and Fellows. Customers can join the Fellowship at any time to receive priority booking for the 2022 events.

2022 Event Dates:

  • 79th Members’ Meeting presented by Audrain Motorsport, Saturday 9 – Sunday 10 April 2022
  • Festival of Speed presented by Mastercard, Thursday 23 – Sunday 26 June 2022
  • Goodwood Revival, Friday 16 – Sunday 18 September 2022

Sunday

Tickets
Tickets can be purchased via goodwood.com or by calling the Ticket Office on 01243 755055.

Members of the public can get early access to tickets and buy from 1 November by joining the GRRC Fellowship. For just £43 a year, the Fellowship not only provides a special ticket window, but is the only entry route to join the GRRC, offering a range of benefits including access to the members-only Members’ Meeting, access to video archives, competitions, offers and much more.

For an extra special day out, hospitality is also available across the event and can be organised by emailing hospitality@goodwood.com or calling 01243 755054.

Goodwood wants customers to be able to book with confidence and if it is deemed that Goodwood events cannot take place on advice from the UK Government due to the ever-changing pandemic, the ‘Ticket Guarantee’ means customers can transfer their ticket to the following year or receive a full refund.

Covid-19
Goodwood’s number one priority is the safety and wellbeing of everyone involved, whether working behind-the-scenes, at the wheel, or attending the spectacle. Goodwood continues to work closely with Public Health England and UK Government advisory groups and all events will be run strictly in accordance with the Government’s Covid-19 guidelines

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About the Members’ Meeting presented by Audrain Motorsport
The Goodwood Members’ Meeting is an epic weekend of motor racing founded by the Duke of Richmond, which aims to recreate the atmosphere and camaraderie of the original BARC Members’ Meetings held at Goodwood throughout the 1950s and 1960s.

As well as a full programme of racing, the Members’ Meeting features all kinds of cars from classic tin-tops and GTs, to motorcycles and open wheeled Formula 3 and F1 machines, offering visitors a friendly and intimate atmosphere with no crowds, thanks to being exclusively available to GRRC Members and Fellowship. A winning formula of spectacular cars, high-speed track demonstrations, fun-packed festivities and great entertainment; along with the very best food and drink. Joining the GRRC Fellowship is the only way to become a full GRRC Member.

About Audrain Motorsport
Audrain Motorsport is all about the chance to share extraordinary experiences centred around the way you want to engage with cars and motorcycles. No matter where your passion connects, on a tour, rally or back country drive; exploring the limits of your car and your talent against the clock on a track; as an insider at the world’s leading Concours d’Elegance and historic races; or sharing conversation with the movers, shakers and legends of the motoring world in an intimate setting, we are here to make it possible.

Audrain Motorsport promises “curated immersive automotive experiences” for all its members who are looking to take their passion to the next level, and to operate at the top of the automotive lifestyle chain. For more information please visit, www.AudrainMotorsport.com and stay up-to-date with all news and information by following us on our YouTube Channel and social media platforms.

About the Festival of Speed presented by Mastercard
First staged in 1993, the Goodwood Festival of Speed presented by Mastercard is the world’s largest automotive garden party; set against the spectacular backdrop of Goodwood House in West Sussex, UK. Over 600 cars and motorcycles spanning the phenomenal history of motoring and motorsport take part along with legendary figures from the automotive world. Highlights include Future Lab presented by bp, Electric Avenue, Forest Rally Stage, Michelin Supercar Paddock, Michelin Supercar Run, F1 paddock, Drivers’ Club, GAS Arena, Cartier Style et Luxe Concours d’Elegance, Aviation Exhibition and Bonhams Auction.

About the Goodwood Revival
The Goodwood Revival is the world’s greatest historic motor race meeting, and the only sporting event of its kind to be staged entirely in a period theme. More than just an unrivalled weekend of historic racing, it is a whimsical step back in time; an immersive celebration of a less disposable world, where “make do and mend” was a way of life rather than a casual slogan.

The Revival is, at its heart, a celebration of craftsmanship and sustainability, from an age when possessions were made to last and be cherished. It promotes a thoroughly modern ethos – to “reduce, reuse, repair, restore and recycle” – in the most authentic way possible. All the cars are original, having been lovingly maintained since new, many of the outfits have been handed down through generations, and even the retailers specialise in pre-owned artefacts – everything from clothes and accessories to automobilia and books.

It is, proudly, the world’s biggest and most glamorous second-hand event, encouraging attendees to embrace its Revive and Thrive ethos.

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Rolls-Royce’s Coachbuilt – masterpiece Boat Tail makes global debut at villa deste

COACHBUILT MASTERPIECE ‘BOAT TAIL’ MAKES GLOBAL DEBUT AT VILLA D’ESTE

Rolls-Royce’s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

  • Unique coachbuilt ‘Boat Tail’ makes its first-ever public appearance at the prestigious Concorso d’Eleganza Villa d’Este on 2 & 3 October 2021
  • Boat Tail on view to guests and media for two days only on the Mosaic Lawn within the grounds of the Grand Hotel Villa d’Este, on the shores of Lake Como, Italy
  • Exhibited four years after the first coachbuilt Rolls-Royce of the modern era, Sweptail, was launched at the same event in 2017


“It is a wonderful privilege to reveal this unique Rolls-Royce to the world for the very first time. Although images have been widely shared, the car itself has not been displayed in public before. The Villa d’Este Concorso d’Eleganza is the perfect occasion, bringing together leading international media alongside knowledgeable motoring experts and discerning luxury aficionados, on the glamorous shores of Lake Como. There is also a pleasing symmetry in that we launched the first coachbuilt Rolls-Royce of the modern era, Sweptail, at the 2017 event.

“It is a truly historic moment for the marque. We are leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalisation and contemporary patronage provide essentially limitless possibilities.”Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars


Rolls-Royce’s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. It will then be available for guests and journalists to view for two days only, before returning to the privacy and seclusion that have surrounded it since it was formally revealed in May 2021.

Images of the car have been shared and admired around the world; however, this is the first time Boat Tail itself has been displayed in public. It is a unique opportunity for guests and journalists to examine the car’s remarkable coachbuilt construction and extraordinary Bespoke detailing, which were designed and hand-built at the Home of Rolls-Royce in a highly demanding technical and creative project lasting almost four years.

Boat Tail marks a seminal moment in the annals of Rolls-Royce, demonstrating the marque’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first coachbuilt Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.

Boat Tail represents a pivotal moment for the wider luxury goods sector.  As a truly hand-built, one-of-a-kind creation, in which both the bodywork and interior are designed and produced to the client’s specification, Rolls-Royce Coachbuild redraws the boundaries of luxury and opens vast new possibilities for patrons of contemporary design and fine craftsmanship.

First staged in 1929 on the shores of Lake Como in northern Italy, the Concorso d’Eleganza Villa d’Este is one of the most important and glamorous occasions on the international lifestyle calendar. Normally held in May, the 2021 event takes place from 1-3 October 2021, with Boat Tail presented to the world, for the first time, on 2 & 3 October only

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Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

Bugatti unveiled the Centodieci – which translates as 110 in Italian – during Monterey Car Week in California at the Quail in 2019 to celebrate the company’s 110th anniversary. Inspired by the legendary Bugatti EB110 of 1991 and powered by the 8.0-liter W16 engine producing 1,600PS, just 10 Centodieci units will be hand-built at Bugatti’s Molsheim Atelier and be delivered to customers next year. All ten Centodieci models had already been accounted for by customers prior to the car’s unveiling.

A Concours d’Élégance for automobiles was first held at Villa d’Este back in 1929, and Bugatti has enjoyed a long and successful relationship with the event. Recent highlights have included the Bugatti La Voiture Noire taking the premiere prize in the ‘Concept Cars & Prototypes’ category the last time the event was held in 2019. Models from Bugatti’s illustrious past, such as the 1937 Type 57S four-seater sports tourer, the 1934 Type 59 Grand Prix car and the 1938 Type 57SC Atlantic, have all been awarded significant accolades in recent years.

This year also marks the 30th anniversary of the Bugatti EB110. The groundbreaking and first supercar of its time represents the mid-period of Bugatti’s history, when Bugatti Automobili S.p.A. was based in the famous ‘Blue Factory’ in Campogalliano in Italy under the stewardship of Romano Artioli. Introduced in 1991 to mark 110 years since the birth of Ettore Bugatti in 1881, the EB110 elevated the supercar genre to a new level. It featured a revolutionary engineering package that included a carbon fiber chassis and a 3.5-litre 12-cylinder engine with five valves per cylinder and quadruple turbochargers. The transmission was also incorporated within the engine block to create more space for cabin occupants. Exemplary grip, traction and safety were delivered by four-wheel-drive, another key D.N.A. strand that remains pivotal to today’s production Bugatti models.

The historic supercar model – a blue (originally silver painted in “Grigio Chiaro metallizzato”) EB110 SuperSport – presented at Villa d’Este in the class “The Next Generation: Hypercars of the 90s” was formerly owned by Romano Artioli. The Italian entrepreneur, who relaunched Bugatti as Bugatti Automobili S.p.A. in 1987, prior to the company’s closure in 1995, has fond memories of the development of this revolutionary supercar. “While we were at the premiere of the EB110 in Paris in 1991, the engineers back at Campogalliano were urging us to return swiftly to the Blue Factory, as they were eager to begin work on the EB110 Supersport version. Everyone was focused on reducing weight and boosting power, while keeping in mind that I was ferocious that the safety characteristics of the car be upheld.”

The final result was a quite remarkable weight reduction of nearly 150kg from the original configuration, and an increase in performance from 560PS to 612PS, with the engine developed entirely in-house at Campogalliano. Immediately after the EB110 SuperSport was presented to the world’s press at Salon de l’Automobile in Geneva, the team took the car to the Nardò circuit in the South of Italy, to carry out the homologation tests.

“After a warm-up lap we set the world record with a speed of 351 km/h and an acceleration of 3.2 seconds from 0 to 100 km,” recalls Artioli proudly. And it didn’t stop there. The car also set a speed record on snow and ice at 296km/h, while a Bugatti EB110 GT powered by natural gas achieved at top speed of 344.7 km/h.

“I left my heart in my Supersport. No other car gives the same sensation of power, control and safety in every road condition as the EB110 – and with such beautiful style. I could not be more proud for “her” to be at the Concours d’Elegance in Villa D’Este.

“The Centodieci Concorso d’Eleganza at Villa d’Este is one of the jewels in the crown of the automotive season,” explains Bugatti Automobiles S.A.S. President Stephan Winkelmann. “After the event was lost to the pandemic in 2020, it is even more special for Bugatti to return to the wonderful location of Villa d’Este and present our Centodieci to customers and friends of the brand from all around the globe. And of course, the event is even more exciting with the presence of the personal Bugatti EB110 Supersport “America” owned once by Romano Artioli himself. This seminal supercar represents the second period of Bugatti’s history, and gave our designers and engineers the inspiration for the Centodieci.”

The Bugatti Centodieci was presented as a static display within the Concorso d’Eleganza Villa d’Este ‘Concept Cars & Prototypes’ area on Saturday 2nd October and again on Sunday 3rd October, the car also participated in the dynamic presentation parade.

 

 

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100 Years of the Type 13 Brescia: Quadruple Victory for Bugatti

100 Years of the Type 13 Brescia: Quadruple Victory for Bugatti

With its victory in Brescia, Italy in 1921, Bugatti permanently changed the racing scene.

The event is the Gran Premio delle Vetturette. On the Circuito di Montichiari, race cars zip back and forth between the towns of Montichiari and Brescia. Tires screech, dust is thrown up into the air. There are 60 laps to be completed, each one 17.3 kilometers long. This is a real challenge for both man and machine, and remains a legendary race to this day. Bugatti Type 13 vehicles take the top four spots in the Grand Prix for Voiturettes cementing the French luxury brand’s motorsport expertise.

To mark the round anniversary, the Bugatti Club Italia organized a special event between September 12 and 16: 40 historic Bugatti vehicles, including the Type 13, 22 and 23 from all over the world, celebrated the historic victory on the beautiful routes around Lake Garda. The start and finish of each day’s tour was the legendary city of Brescia. For over 35 years, the Bugatti Club Italia has kept the history of the famous French luxury brand alive – long before the first super sports car of modern times was created with the EB 110 in 1991.

With the Type 13 “Brescia” Bugatti was responsible for a turning point in the history of motorsport in 1921. The first of its kind, the open-top sports car heralded the end of large and heavy race cars just a few years later. From 1921, its light bodywork, superior chassis, and powerful engine allowed the Type 13 to leave its competitors for dust.

As did Ernest Jules Friedrich. The French race car driver and mechanic had been convinced of the Type 13 for some time and had won the famous Le Mans race one year previously. Racing in the Voiturette category in the race in Brescia, he performed lap after lap with great concentration, took corners with precision and speed, and crossed the finishing line first – ahead of his teammates Pierre de Vizcaya, Michel Baccoli, and Pierre Marco.

Voiturettes are lightweight, maneuverable race cars. Bugatti’s Type 13 is just such a vehicle – a mere 490 kilograms in weight and a 1.45-liter four-cylinder engine that initially offers 40 PS, and later 50 PS. The open-top two-seater hits a top speed of 150 km/h and can take corners at a pace thanks to its lightweight construction and precise chassis. With the Type 13, which went into production in 1910, Ettore Bugatti brought together his ideas, continued to refine the technology over the subsequent years steadily, and focused systematically on lightweight construction and high-quality workmanship.

First four-valve engine in a car

From 1914, the engine boasted a displacement of 1.35 liters, and from 1919, it featured the first four-valve cylinder head for faster gas exchange, allowing the four-cylinder engine to deliver 30 PS. Bugatti also introduced white metal for the crankshaft bearings and pistons for higher revs as well as a fuel pump and a pump that sprayed oil onto specific components. Easy-shift four-speed transmission made it easier for the driver to change gears frequently.

In 1921, Bugatti increased the displacement to 1.45 liters, while new ball bearings for the crankshaft, which were even lighter and more smooth-running, were introduced for the later race car. At the same time, Bugatti increased the engine’s compression ratio and the carburetor flow rate, opting for a dual magneto ignition for two spark plugs per combustion chamber. As a result, the racing engine delivered powerful combustion at high revs of up to 4,500 rpm. Light wire-spoked wheels that replaced heavy wooden wheels reduced the unsprung masses and increase the vehicle’s agility further still. The Type 13 essentially set the benchmark in motorsport. It was powerful, fast, and sinewy, like a racy thoroughbred; a “pur sang.”

In the 1920s, the Bugatti vehicles won virtually every competition they entered. The lightweight, powerful and reliable sports cars from Molsheim were superior on tough road races and hill climbs in particular, making them close to unbeatable.

Following its quadruple victory in Brescia, the French atelier sold 711 Type 13 Brescia vehicles with a four-valve head as well as 388 vehicles with engines featuring an easy-turn crankshaft with ball bearings. All the subsequent four-valve vehicles even officially bore the name “Brescia” in memory of this unique success. Bugatti also applied the Type 13 concept with other vehicle lengths like the Type 15, Type 17, Type 22, and Type 23. The Type 13 was produced in Molsheim until 1926, with Bugatti selling a total of approximately 2,000 units of the model.

Bugatti Type 35 furthers the racing success

The staff began to assemble Type 35 vehicles in 1925. This vehicle furthered Bugatti’s run of success – in the subsequent years, it became the most successful race car of all time, having clocked up more than 2,000 wins. Among these wins were five consecutive victories in the Targa Florio in Sicily between 1925 and 1929, one of the toughest races of its time. With this impressive success story, the Type 35 therefore followed in the footsteps of its successful predecessor a few years previously in Brescia.

www.bugatti.com

 

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World Premiere of the CUPRA UrbanRebel Concept: CUPRA’s most rebellious interpretation of an urban electric car

World Premiere of the CUPRA UrbanRebel Concept: CUPRA’s most rebellious interpretation of an urban electric car

  • The CUPRA UrbanRebel Concept pushes the limits to deliver a radical interpretation of the company’s future urban all-electric car
  • The racing concept mixes electrification, sustainability, performance and the exciting aesthetics of the virtual world
  • The CUPRA UrbanRebel Concept hints at the future design language of the urban electric vehicle, which will be launched in 2025
  • It will be unveiled at the preopening of the new CUPRA City Garage in Munich, during the IAA Munich International Motor Show

Martorell, – CUPRA is pushing the limits with its most radical interpretation of an urban electric car, the CUPRA UrbanRebel Concept, which will be launched in 2025.

Racing is at the core of CUPRA’s DNA and that’s why the company decided to present the vision of its 100% all-electric urban vehicle first as a race car with bold and sharp looks: the CUPRA UrbanRebel Concept.

“The CUPRA UrbanRebel Concept is a radical interpretation of the company’s urban electric car, due to be launched in 2025. This racing concept gives an idea of the design language of the future street-car and will inspire its creation,” said Wayne Griffiths, CEO of CUPRA. “The urban electric car is a key strategic project not only for our company, but also for the Volkswagen Group, as our aim is to produce more than 500,000 urban electric cars per year in Martorell for different Group brands. The urban electric car will democratise and make accessible electromobility to the masses.”

The CUPRA UrbanRebel Concept builds on the design foundations of the 100% electric urban vehicle that will be launched in 2025. The road version will mix astonishing design with supreme dynamics and will be based on the Volkswagen Group’s MEB short platform.

It represents a revolution in the brand towards a more progressive design language, while maintaining the values that identify each CUPRA model: its sportiness and character making it an unconventional challenger brand.

Emotional and radical
“The CUPRA UrbanRebel Concept injects a gamification look to the racing car, projecting a radical interpretation of the company’s urban electric car,” said Jorge Diez, CUPRA Design Director. “Each contoured line and sculpted surface in the design is brought to life by a livery that uses kinetic particles to add movement to the surface as light shifts across it.”

This racing version will influence the road version of the urban electric car, but the core elements are enhanced to give the vehicle an even more rebellious character.

The CUPRA UrbanRebel Concept is rooted in the design philosophy of CUPRA: an emotional and genuine design that stands out thanks to striking and athletic lines, a bold expression, with a gender-neutral approach and amplified by the electric era.

This is demonstrated in the design identity of the CUPRA UrbanRebel Concept:

  • At the front, the shark nose was created using a negative surface. The front face is also emphasised by the new triangular signature in the headlamps.
  • Its wrap-around window graphic generates the visual effect of a helmet – as in the CUPRA Tavascan Concept – and gives continuity between the windows around the whole car to deliver the effect of a floating roof.
  • Moving to the side, the car reveals athletic proportions, thanks to the wedge line – from the C-pillar to the front door – with diagonal sculptural surfaces, that create contrast.
  • The rear view of the UrbanRebel Concept shows a bold approach and a new interpretation of the design seen in the CUPRA Formentor.
  • The rear features an iconic design thanks to horizontal proportions. On top of that, the large spoiler – a nod to racing cars seen in the virtual world – gives it an imposing sharp look underlined by the negative surface beneath it.

With a total length of 4,080mm, a width of 1,795mm and a height of 1,444mm, the car teases the proportions of the future urban electric car in a racing disguise.

The CUPRA UrbanRebel Concept delivers 250kW of continuous power and up to 320kW at its peak. It can accelerate from zero to 100 km/h in only 3.2 secs.

The CUPRA UrbanRebel Concept mixes pure electrification, sustainability and performance with exciting aesthetics influenced by the digital era. It gives an idea of the future design language of the urban electric vehicle, that will be launched by the company in 2025.

The CUPRA UrbanRebel Concept will be unveiled at the preopening of the new CUPRA City Garage in Munich, during the IAA Munich International Motor Show.

ENDS

CUPRA is an unconventional challenger brand based on stimulating style and contemporary performance that inspires the world from Barcelona with progressive cars and experiences. Launched in 2018 as a stand-alone brand, CUPRA has its own corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a network of specialized points of sale around the world.

In 2020, the brand maintained its upward trend with an 11% growth and 27,400 vehicles sold, thanks to the strong performance of the CUPRA Ateca and the CUPRA Leon as well as the market entry of the CUPRA Formentor, the first model uniquely designed and developed for the brand. In 2021, CUPRA aims to prove that electrification and sportiness are a perfect match with the launch of the plug-in hybrid versions of the CUPRA Formentor and its first 100% electric model, the CUPRA el-Born.

CUPRA will participate this year in the off-road electric SUV’s competition Extreme E. Additionally, it is also FC Barcelona’s official automotive and mobility partner and World Padel Tour’s premium sponsor. The CUPRA Tribe is made up of a team of ambassadors who share the brand values, such as the German goalkeeper Marc ter Stegen, the Swedish driver Mattias Ekström and five of the best padel players in the world, among others.

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