Carlsbad/Stuttgart, June 15, 2023

CreatingIconicLuxury: The Mercedes-Benz brand history is a source of inspiration for the future.

From the three-pointed star to gullwing doors and cab-forward design: over the decades, the Mercedes-Benz design
teams have created and established iconic elements. These are unmistakably associated with the brand,
shaping the Mercedes-Benz myth and creating desire. The Mercedes-Benz design team will continue to
develop the brand’s iconic style to further strengthen this heritage and carry it into the future.

PinnacleOfExclusivity: Exceptional customisation options, one-offs from collaborations, limited collector’s

and special editions, pioneering show cars and research and concept vehicles are the epitome of exclusivity
for Mercedes-Benz.

IDCCarlsbad: The Mercedes-Benz Design Centers provide important impetus for the continuous

development of the design philosophy of sensual purity and for setting trends with new design ideas. At the
International Design Center Carlsbad, the Mercedes-Benz design Team creates show car exteriors, vehicle
studies and mobility concepts for tomorrow and beyond. It does this by picking up on stylistic trends on site,
then analysing and creatively implementing them.

The Californian lifestyle influences the site just as much as
its proximity to Mercedes-Benz Research & Development North America. A very special form of creativity
flourishes in Carlsbad, leaving its mark on Mercedes-Benz design and opening up new perspectives.

VisionOneEleven: With the Mercedes-Benz Vision One-Eleven, the brand presents a concept sports car that

progressively reinterprets the C 111, a brand icon of the 1970s. Much like its historic predecessor, it
combines stunning design with the most innovative drive technology. The Vision One-Eleven makes use of
axial flux motors from YASA, which have an unmatched power density far beyond comparable radial motors,
while being extremely lightweight.

ExclusiveCollection: Mercedes-Benz is launching the “LIMITED EDITION 1 OF 111” collection along with the

Mercedes-Benz Vision One-Eleven. This is the first time that an iconic design study has been accompanied by
a lifestyle collection consisting of five exclusive pieces. In addition to the striking colour of the concept sports
car, the individual accessories also reflect the vehicle’s characteristic design elements.

AugmentedReality: The Mercedes-Benz design team used augmented reality (AR) to create a visionary user

experience for the premiere of the Mercedes-Benz Vision One-Eleven and integrated it into a virtual test
model of the Vision One-Eleven interior. The physical vehicle interior and the digital interface merge
seamlessly, so that virtually the entire car becomes a user interface.

  • To create the fastest road-legal car on the Nürburgring Nordschleife
  • Power-to-weight ratio of roughly one hp per 2.2 lbs. (1 PS per kilogram)
  • Significantly more downforce than the current 911 GT3 RS
  • Charges roughly twice as quickly as the Taycan Turbo S

At Porsche, innovative concept cars have always laid the groundwork for the future. The sports car manufacturer is continuing this tradition with this latest concept study. Mission X is a spectacular, conceptual reinterpretation of a hypercar, with Le Mans-style doors that open upwards to the front and an ultra high-performance, efficient electric powertrain.Atlanta. Celebrating 75 years of Porsche sports cars, the storied marque today revealed its newest concept car: the Mission X. As a design study, not offered for sale, with production to be decided in due time, the Mission X is a glimpse into what the sports car of the future could look like.

“The Porsche Mission X is a technology beacon for the sports car of the future. It picks up the torch of iconic sports cars of decades past: like the 959, the Carrera GT and the 918 Spyder before it, the Mission X provides critical impetus for the evolutionary development of future vehicle concepts,” says Oliver Blume, Chairman of the Executive Board of Porsche AG. “Daring to dream and dream cars are two sides of the same coin for us: Porsche has only remained Porsche by constantly changing.”

Michael Mauer, Head of Style Porsche, says: “The Mission X is a clear commitment to the core of the brand. The continuing, enhanced expression of our brand and product identity is an important compass for us to navigate the development of our series-production models. The concept study symbolizes a symbiosis of unmistakable motorsport DNA with a luxurious overall impression.”

Measuring approximately 177 inches long and 78.7 inches wide, the Mission X concept study is a relatively compact hypercar. With a wheelbase of 107.4 inches, it has the dimensions of the Carrera GT and 918 Spyder. For aerodynamic purposes, the concept car has staggered tires, with 20-inch wheels at the front and 21-inch wheels at the rear.

Design: classic brand elements reinterpreted
The Mission X represents the pinnacle of performance and modern luxury. At the same time, its sculpted form and muscular lines demonstrate that hypercars do not have to look aggressive. The low-slung body, which is less than 47.2 inches tall, is finished in Rocket Metallic – an elegant paint color specially designed for the concept study. Design elements in a carbon fiber are found below the beltline. These components have a satin finish and are therefore slightly colored, but their material structure remains recognizable.

The wheels of the concept study feature elaborate details: the rear axle is fitted with almost transparent aero blades, which are designed like turbines for better cooling of the brakes.

A lightweight glass dome with an exoskeleton made of carbon fiber reinforced plastic (CFRP) extends over both occupants. Le Mans-style doors are attached to the A-pillar and the roof; they open forwards and upwards. This type of door was previously used on the legendary Porsche 917 racing car. Another eye-catcher is the light signature: for the Mission X, the designers have reinterpreted the characteristic Porsche four-point graphic. The vertical base form of the headlights was inspired by historic racing cars such as the Porsche 906 and 908 and drawn well down towards the road. A high-tech support structure frames the LED light modules and presents the exposed narrow elements of daytime running lights and indicators. When activated, the light opens up like an eye blinking open. Fully illuminated, the headlights make a confident statement.

A full-length light unit that appears to float characterizes the rear of the Mission X. Transparent, illuminated Porsche lettering is a standout feature. The sculptural rear light emerges, as if suspended in the air, from a support structure and extends across the entire width of the vehicle in four segments. While charging, the ‘E’ of the Porsche lettering pulses.

One special detail is the modernized Porsche crest, which makes its debut on the Mission X. Brushed precious metal, a three-dimensional honeycomb structure, a refreshed heraldic beast and more subtle gold color – on close inspection, these are the differences between the modernized Porsche crest and its immediate forerunner. With its cleaner and more state-of-the-art execution, the refined crest communicates the character of Porsche. On the Mission X, it is found on the hood and steering wheel as well as in monochrome form on the wheel centers.

The driver focus can be seen in the asymmetry of the interior and its color concept. The two seats are colored differently. Apart from the leather pads in Andalusia Brown, the driver’s seat is Kalahari Grey and forms a single unit of color with the center console and the dashboard. The passenger seat is in the contrasting Andalusia Brown shade. Beyond the CFRP seat shells, and their six-point seatbelts integrated into the monocoque, further motorsport parallels include the open-top steering wheel, which has mode switches and shift paddles. There are multiple cameras on board. Recording starts as soon as the driver presses the Record button (REC) on the multi-purpose controller.

Another highlight is found on the passenger side, where there is a bayonet system embedded in the instrument panel to which a stopwatch module can be attached. For the Mission X, Porsche Design has created a special stopwatch module with an analogue and digital display. The clocks are designed for both racetrack and rally use and can display the lap times or vital data of the driver, among other information.

Technical vision: top marks in power-to-weight ratio, downforce and charging performance
Porsche exemplifies e-performance yet is also a pioneer in sustainable mobility. The concept study meets both objectives in full measure. If the Mission X goes into series production, then it should:
• be the fastest road-legal vehicle around the Nürburgring Nordschleife
• have a power-to-weight ratio of roughly one hp per 2.2 lbs.
• achieve downforce values that are well in excess of those delivered by the current 911 GT3 RS
• offer significantly improved charging performance with its 900-volt system architecture and charge roughly twice as quickly as the current Porsche frontrunner, the Taycan Turbo S

The battery is installed centrally behind the vehicle’s seats. This ‘e-core layout’ centers the mass in the car. As with a conventionally powered mid-engine car, this provides the basis for excellent agility.

Predecessors: innovative super sports cars from Porsche
The fastest series-production car of its time; first series-production Porsche to be made of carbon fiber, and the first road-legal vehicle to beat the seven-minute mark on the Nürburgring Nordschleife – the Porsche 959 (1985), Carrera GT (2003) and 918 Spyder (2013) were milestone models in the world of super sports cars. And that makes them the conceptual forerunners of the Mission X.

In 1985, the Porsche 959 made its debut as a technology platform. Its 443 hp six-cylinder twin-turbo boxer engine, combined with an aerodynamically optimized body, propelled the super sports car to a top speed of 197 mph – then the world record for a series-production sports car.
With its V10 engine and 605 hp, fierce design and, not least, its incomparable driving experience, the Porsche Carrera GT remains an icon among super sports cars to this day.

Porsche hybrid technology reached a spectacular zenith with the 918 Spyder. In September 2013, the 887 hp two-seater was the first road-approved vehicle to crack the seven-minute barrier on the 12.8-mile Nürburgring Nordschleife, completing the lap in 6:57 minutes. Porsche aims to stay true to this standard of the highest e-performance: our vision, should the Mission X go into series production, is for it to be the fastest road-legal vehicle on the Nürburgring Nordschleife.
On our press microsite for the Porsche Mission X you will find both the detailed press kit and a generous selection of additional photos and video

About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 197 independently owned and operated Porsche Centers in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.



Dynamiq goes behind the scenes of the 50-metre GTT 160’s timeless design

Dynamiq presents the video encapsulation of what the revolutionary GTT 160 model is all about.

The short film includes statements from Dynamiq, the expert naval architects at Van Ossannen and the cult design guru Claudio Pironi, the mastermind behind GTT 160’s exquisite interiors.

The avant-garde, all-aluminium 49.5-metre vessel represents what Dynamiq thinks is essential for modern superyachts – cool looking, efficient, and focused on a healthy lifestyle. The GTT 160 is aimed at today’s active owners who can’t imagine their holidays without gourmet cuisine, sport, and well-being.

It’s a yacht for owners who like to spend most of their time on deck, in the open air and close to the water, as well as those who want to experience different destinations or cross the Atlantic quickly to enjoy endless summers in the Med and Caribbean on a more manageable and economical size of yacht.

 The GTT  160 is complete with bespoke, minimalist interiors by Claudio Pironi, which maximize space and allow you to feel luxury regardless of where you choose to sail.

About DYNAMIQ

Dynamiq was founded in Monaco in 2014 by experienced yacht broker and designer Sergei Dobroserdov, who assembled a ‘dream team’ of world thinkers, engineers and naval architects to turn the next-generation superyacht concept into reality. “I simply believe we can propose something better that offers owners more choice: versatile yachts perfect for any occasion, whether it’s relaxing family cruising, vibrant deck parties and exploring the remotest destinations. Fast but with ocean-going range, easy to order and customise with top world brands,” says founder and CEO Sergei Dobroserdov. Dynamiq is the first company in the superyacht industry to introduce an online configurator, allowing the yacht to be easily and transparently customised down to the last detail. Dynamiq unveiled its first launch, 39m Jetsetter, at the 2016 Monaco Yacht Show to wide acclaim. The following project, the GTT 115, was developed in conjunction with the renowned design firm Studio F.A. Porsche and successfully unveiled at the 2017 MYS.  The GTT 135 Stefania (41m), will be delivered in autumn 2021.

Dynamiq has established the most advanced approach in the industry; the yacht can be completely configured online with all necessary extras and options.

Prices and delivery dates are available online at www.bedynamiq.com.

100 Years of the Type 13 Brescia: Quadruple Victory for Bugatti

The event is the Gran Premio delle Vetturette. On the Circuito di Montichiari, race cars zip back and forth between the towns of Montichiari and Brescia. Tires screech, dust is thrown up into the air. There are 60 laps to be completed, each one 17.3 kilometers long. This is a real challenge for both man and machine, and remains a legendary race to this day. Bugatti Type 13 vehicles take the top four spots in the Grand Prix for Voiturettes cementing the French luxury brand’s motorsport expertise.

To mark the round anniversary, the Bugatti Club Italia organized a special event between September 12 and 16: 40 historic Bugatti vehicles, including the Type 13, 22 and 23 from all over the world, celebrated the historic victory on the beautiful routes around Lake Garda. The start and finish of each day’s tour was the legendary city of Brescia. For over 35 years, the Bugatti Club Italia has kept the history of the famous French luxury brand alive – long before the first super sports car of modern times was created with the EB 110 in 1991.

With the Type 13 “Brescia” Bugatti was responsible for a turning point in the history of motorsport in 1921. The first of its kind, the open-top sports car heralded the end of large and heavy race cars just a few years later. From 1921, its light bodywork, superior chassis, and powerful engine allowed the Type 13 to leave its competitors for dust.

As did Ernest Jules Friedrich. The French race car driver and mechanic had been convinced of the Type 13 for some time and had won the famous Le Mans race one year previously. Racing in the Voiturette category in the race in Brescia, he performed lap after lap with great concentration, took corners with precision and speed, and crossed the finishing line first – ahead of his teammates Pierre de Vizcaya, Michel Baccoli, and Pierre Marco.

Voiturettes are lightweight, maneuverable race cars. Bugatti’s Type 13 is just such a vehicle – a mere 490 kilograms in weight and a 1.45-liter four-cylinder engine that initially offers 40 PS, and later 50 PS. The open-top two-seater hits a top speed of 150 km/h and can take corners at a pace thanks to its lightweight construction and precise chassis. With the Type 13, which went into production in 1910, Ettore Bugatti brought together his ideas, continued to refine the technology over the subsequent years steadily, and focused systematically on lightweight construction and high-quality workmanship.

First four-valve engine in a car

From 1914, the engine boasted a displacement of 1.35 liters, and from 1919, it featured the first four-valve cylinder head for faster gas exchange, allowing the four-cylinder engine to deliver 30 PS. Bugatti also introduced white metal for the crankshaft bearings and pistons for higher revs as well as a fuel pump and a pump that sprayed oil onto specific components. Easy-shift four-speed transmission made it easier for the driver to change gears frequently.

In 1921, Bugatti increased the displacement to 1.45 liters, while new ball bearings for the crankshaft, which were even lighter and more smooth-running, were introduced for the later race car. At the same time, Bugatti increased the engine’s compression ratio and the carburetor flow rate, opting for a dual magneto ignition for two spark plugs per combustion chamber. As a result, the racing engine delivered powerful combustion at high revs of up to 4,500 rpm. Light wire-spoked wheels that replaced heavy wooden wheels reduced the unsprung masses and increase the vehicle’s agility further still. The Type 13 essentially set the benchmark in motorsport. It was powerful, fast, and sinewy, like a racy thoroughbred; a “pur sang.”

In the 1920s, the Bugatti vehicles won virtually every competition they entered. The lightweight, powerful and reliable sports cars from Molsheim were superior on tough road races and hill climbs in particular, making them close to unbeatable.

Following its quadruple victory in Brescia, the French atelier sold 711 Type 13 Brescia vehicles with a four-valve head as well as 388 vehicles with engines featuring an easy-turn crankshaft with ball bearings. All the subsequent four-valve vehicles even officially bore the name “Brescia” in memory of this unique success. Bugatti also applied the Type 13 concept with other vehicle lengths like the Type 15, Type 17, Type 22, and Type 23. The Type 13 was produced in Molsheim until 1926, with Bugatti selling a total of approximately 2,000 units of the model.

Bugatti Type 35 furthers the racing success

The staff began to assemble Type 35 vehicles in 1925. This vehicle furthered Bugatti’s run of success – in the subsequent years, it became the most successful race car of all time, having clocked up more than 2,000 wins. Among these wins were five consecutive victories in the Targa Florio in Sicily between 1925 and 1929, one of the toughest races of its time. With this impressive success story, the Type 35 therefore followed in the footsteps of its successful predecessor a few years previously in Brescia.

 

Drive2Extremes: the Taycan Turbo Cross Turismo between ice and desert

In the clip “Drive2Extremes. Taycan Cross Turismo x Johnny FPV”, the CUV demonstrates its typically Porsche sportiness on unpaved roads in the desert and on ice. The precision of the drone pilot Johnny FPV transports the viewer from one world to the other in seamless motion.

A hot-air balloon glides over seemingly endless forests of pine. A sports car is drifting in the snow. Between the two, a drone slices through the air, before it swoops down dramatically and captures the car at breakneck speed. A winter landscape? The eye can scarcely apprehend how the flight manuever suddenly transitions to a desert. The music underscores the dynamic acts of cinematography and driving like a symphony of contrasts. The locations provide the extremes in this action film: snow in Finland, desert sands in the United Arab Emirates. The protagonist is the Porsche Taycan Turbo Cross Turismo.

“It’s important to fly in a unique way, to establish a trademark style.”Johnny FPV

The second hero is somewhat in the background. Johnny FPV has both feet on the frozen ground, about 60 miles north of the Arctic Circle, as he works his magic from the bird’s-eye view above. One of the best drone pilots in the world, he is wearing black video glasses and holding a controller. Gloves protect his hands from the icy air – the filmmaker’s biggest challenge today, as he films against the stunning backdrop of the Porsche Driving Area – a closed course with prepared ice tracks.

The long view: with the camera eye of his drone, Johnny FPV tracks the Porsche Taycan Turbo Cross Turismo on two identical course layouts on two continents.

Born Johnny Schaer, the three initials in his professional handle stand for “first-person view” – the camera perspective of the films that have turned his passion into a career. Thanks to instantaneous transmission speeds, the drone pilot sees the world through the eye of his camera. Later, the viewer experiences the spectacular flights with sensory directness. The 25-year-old from Chicago loves speed, cars and flying, and is known for exceptionally dexterous maneuvers. Few can match his skill in making the viewer a part of the action. He opens up new horizons, offering surprising dimensions in technical perfection. Watching him and his drone at work, one senses how the virtual and real worlds meld into one.

Two-tone: the striking red and blue foiling symbolises heat and cold. The script adds further extremes.
Dancing on ice: there is a spirit of adventure in every detail of the Taycan Turbo Cross Turismo. The snow mutes almost every sound coming from the tyres. A silent drift is all but unimaginable, yet possible.
Dancing on ice: there is a spirit of adventure in every detail of the Taycan Turbo Cross Turismo. The snow mutes almost every sound coming from the tyres. A silent drift is all but unimaginable, yet possible.

The film – Drive2Extremes. Taycan Cross Turismo x Johnny FPV – is set in the Lapland town of Levi and the Liwa Oasis on the northern edge of the Rub al Khali desert. More than 3,100 miles as the crow flies and roughly 1400 degrees Fahrenheit separate the two filming locations but in both places the Taycan Turbo Cross Turismo, the first all-electric Cross Utility Vehicle (CUV) from Porsche, conquers identically set courses. The aerial precision of the drone pilot is what allows the gripping splicing of the shots between ice and desert. The film was directed by Los Angeles-based Nicholas Schrunk, who won an Emmy for the documentary Blood Road. He’s a master of the craft of accentuating emotional stories with spectacular stunts.

Teamwork: director Nicholas Schrunk, racing car driver Jukka Honkavuori, and drone pilot Johnny FPV (from left) collaborated on the video spot.

Schaer bought his first drone at the age of 15, followed days later by a second, and shortly thereafter by a third. He practiced relentlessly. He got good. And then he became a pro. “Hand-eye coordination is crucial to being a good pilot. Otherwise it’s just a mix of hard work, good ideas and talent,” he says. In Drive2Extremes, the shots are dynamic in multiple ways. The car moves forward – the drone in all directions. Schaer has developed his own style and it is one that captivates the viewer. “It’s important to fly in a unique way, to establish a trademark style. My videos bear my signature. They’re not jerky, they’re precise and they’re very fluid.”

In just seven years, he’s ascended into the upper echelons of FPV pilots. “It’s indescribable to see and feel how strongly the Taycan Turbo Cross Turismo performs on different surfaces. I knew that electric cars accelerate very quickly, but the fact that the power can be called up like that on ice and sand is something I find incredible.” For him, electric cars are the future. “I’m quite sure I’ll own one too,” says Schaer. With his film, one ‘wow’ moment follows another, punctuated by breathtakingly beautiful slow-motion sequences. The Cross Turismo and its filmmaker – two masters in two different worlds.