Individual aura, impressive presence: BMW X5 and BMW X6 limited editions Black Vermilion plus BMW X7 limited edition in Frozen Black metallic.
BMW X5, BMW X6 and BMW X7 combine a high level of comfort and luxury, supreme performance and pronounced dynamic handling capabilities with an equally dynamic, elegant and unmistakably distinctive design. New highlights are the BMW X5 and BMW X6 Black Vermilion editions featuring exclusive equipment details. The BMW X7 edition in Frozen Black metallic combines impressive options into an exclusive package.
Munich. As spearheads of the BMW X model range, the BMW X5, BMW X6 and BMW X7 impress with a high level of comfort and luxury, supreme performance and pronounced dynamic handling capabilities. The two Sports Activity Vehicles (SAV) and the Sports Activity Coupe (SAC) combine these attributes with an equally dynamic, elegant and unmistakably distinctive design. New highlights are the BMW X5 and BMW X6 Black Vermilion editions featuring exclusive equipment details. The BMW X7 edition in Frozen Black metallic combines impressive options into an exclusive package.
In 2020 alone and with almost 250,000 units sold worldwide, the SAV/SAC trio from Spartanburg, USA, contributed decisively towards the success of the BMW brand. Around every eighth newly delivered BMW model was a BMW X5, X6 or X7.
All three edition models go on sale with all engines available for each of their original models. They can be ordered with immediate effect, with the market launch beginning in August 2021. Prices in Germany start at 93,200 Euros for the BMW X5 Black Vermilion, 100,700 Euros for the BMW X6 Black Vermilion and 108,700 Euros for the BMW X7 in Frozen Black metallic (each including 19% sales tax).
Particularly striking: BMW X5 and X6 Black Vermilion edition. The central focus of the Black Vermilion edition is the interplay between the colours black and red. For example, the BMW double kidney grille with model-specific red bars creates an effective contrast to the BMW Individual special paint finish Frozen Black metallic. On the BMW X6 Black Vermilion this visual highlight is expressed in a particularly impressive way in combination with its kidney grille Iconic Glow. The M headlights Shadow Line with BMW laser light, including accented lighting with blue X signature, complete the distinctive look of the front end. Moreover, on the exterior, the M Sport Package emphasises the dynamic character of the BMW X5 and X6 Black Vermilion editions. It comprises, among other things, specific front and rear aprons as well as the M high-gloss Shadow Line with extended options. Behind the Orbit Grey matt, 22-inch, double-spoke 742 M light alloy wheels with mixed tyres designed exclusively for these edition models, red high-gloss M Sport brake callipers stand out as a striking visual highlight.
In the interior of the BMW X5 and BMW X6 Black Vermilion editions the M Alcantara Anthracite roof liner provides for an exceptionally sophisticated ambience. A finely crafted Edition logo on the cupholder cover in BMW Individual black piano finish emphasises the limited model’s exclusiveness. The glass application Crafted Clarity on the iDrive Controller, the automatic gear selector and Start/Stop button, as well as the BMW Individual precious wood interior trim Fineline Black with aluminium inlays provide additional sophisticated accents. Driver and front seat passenger travel in comfort seats offering a multitude of adjustment options. The BMW Individual full leather trim Merino Black is additionally enhanced by edition-specific red contrast stitching for both the driver’s seat and front passenger seat. Inside the BMW X5 Black Vermilion, the red accents are also to be found on the rear seats. Likewise, the edging on both the front and rear floor mats is finished in red. Sun-protective glass with more deeply tinted rear windows beyond the B-pillar enhances passenger privacy whilst blending in harmoniously with the sporty and dynamic exterior design.
BMW X7 edition in Frozen Black metallic – individual and expressive. Like the Black Vermilion editions, the new BMW X7 edition also has the BMW Individual special paint finish Frozen Black metallic, dispensing, however, with details in contrasting colour. The BMW M Sport brake callipers of the edition-specific, 22-inch BMW Individual Y-spoke 758 I alloy wheels in Orbit Grey matt are finished in high gloss black. Combined with the M Sport Package and the M High Gloss Shadow Line with extended options, it is this colour restraint in particular that make the 5.15-metre long and over 2-metre wide seven-seater look even more impressive. The interior of the BMW X7 edition in Frozen Black metallic provides for an elegantly discreet atmosphere thanks to the M Alcantara Anthracite roof liner, the glass application Crafted Clarity and sun-protection glass.
CO2 EMISSIONS & CONSUMPTION.
BMW X5:
Combined fuel consumption: 12.3–1.2 l/100 km (WLTP), 10.9–1,6 l/100 km (NEDC); CO2: 281–27 g/km (WLTP), 251–37 g/km (NEFZ).
BMW X6:
Combined fuel consumption: 12.0–6.6 l/100 km (WLTP), 10.8–5,7 l/100 km (NEDC); CO2: 275–172 g/km (WLTP), 249–149 g/km (NEFZ).
BMW X7:
Combined fuel consumption: 12.8–7.7 l/100 km (WLTP), 11.2–6,4 l/100 km (NEDC); CO2: 292–202 g/km (WLTP), 258–167 g/km (NEFZ).
https://www.myluxepoint.com/wp-content/uploads/2021/08/P90428171_highRes_bmw-x5-black-vermili.jpg8001200Carloshttps://www.myluxepoint.com/wp-content/uploads/2017/11/logo2v-1.pngCarlos2021-08-07 00:11:232021-08-07 00:11:23BMW X5 Edition Black Vermilion Combine a high level of comfort and luxury
We are proud to introduce you the D28 FORMENTOR, a unique piece of design and comfort that will delight nautical and automotive enthusiasts.
The perfect layout
The D28 FORMENTORhas the entire deck at the same level offering different sunbathing areas with seats and tables both fore and aft. The high level of space utilization provides an incomparable feeling of spaciousness.
Even with a maximum capacity of up to ten people, the D28 is the ideal day boat. Also, the boat features a 400 hp Mercury outboard engine, hidden under the stern sundeck, for very comfortable cruising at cruising speed.
A path for the future
Both companies are leaders in their respective industries, so this first collaboration is a commitment to the future that lays the foundations of a synergistic relationship in which the best talent of their creative teams is united. That is why 2021 will be full of novelties for the two Spanish brands, which are already working on hybrid versions of their products and new launches for 2022.
https://www.myluxepoint.com/wp-content/uploads/2021/07/Cupra-Yatch_alta_009.jpg600900Carloshttps://www.myluxepoint.com/wp-content/uploads/2017/11/logo2v-1.pngCarlos2021-07-10 11:17:312022-01-30 12:36:52D28 de Antonio Yachts CUPRA
E1 Series and PIF announce partnership to create world’s first electric powerboat championship
Electric Sea Racing Limited (‘E1 Series’) and Public Investment Fund (PIF) have entered into a partnership that will see PIF support in creating the world’s first electric powerboat racing championship.
The news was revealed today during a virtual launch event, where E1 Series organisers also unveiled the new design of the electric RaceBird powerboat ahead of World Oceans Day on June 8.
The partnership represents a significant step forward in the long-term development of the championship, providing a strong foundation on which to build from and enabling the series to further accelerate preparations for the inaugural season, scheduled to take place in early 2023 – with Saudi Arabia to be one of the considered race locations.
As a major contributor to the global economy and partner of choice for innovative companies and investors, PIF’s investment in E1 is in line with its 2021-2025 strategy announced earlier this year, which focuses on 13 key strategic sectors, including sports and entertainment, and renewable energy. This includes major investments in renewable energy companies, such as ACWA Power and the Sudair Solar Energy project, as well as in the development of electric vehicles through its investment in Lucid Motors.
Series creators Alejandro Agag, Chairman of E1, and Rodi Basso, CEO of E1, were both joined live in the studio by the President of the Union Internationale Motonautique (UIM) Raffaele Chiulli, as well as SeaBird Technologies Founder Sophi Horne, and Founder & CEO of Victory Marine Brunello Acampora to present the RaceBird powerboat.
The vessel is a completely new design and was co-created by Horne and Acampora following an extensive validation process. The RaceBird is inspired by nature and birds flying low over the water and features an outboard motor, enclosed safety canopy and hydrofoil technology.
Using innovative hydrofoil technology, the electric RaceBird powerboats will rise high above the water’s surface, allowing for minimum drag and maximum energy efficiency. Being lifted above the waves will not only improve performance, but it will also promote close and competitive racing with a reduced wake when following an opponent.
The RaceBird is specially designed for foil-to-foil racing and is capable of reaching speeds up to 50 knots (93 km/h or 58 mph), with pilots showcasing their skills using tight and technical circuits located close to shore in the heart of urban areas.
With the design now validated, the RaceBird has entered into the production phase with the expert engineers at Victory Marine concentrating their efforts and resource over the coming months on manufacturing a full fleet of race-ready electric powerboats.
Alejandro Agag, Co-Founder & Chairman of E1, said:“It gives me great pleasure to welcome on board PIF as a new partner in this exciting venture. To get the backing of PIF at this early stage of development emphasises the importance of our mission to electrify marine mobility. With the new design of the RaceBird boat you see today, we hope to accelerate change in the marine industry and provide sustainable solutions for future leisure craft. The new powerboat that Sophi and Brunello designed looks like a spaceship. I’ve compared electric racing cars to podracers from Star Wars in the past, but the RaceBird looks even more futuristic. Working together with PIF, I look forward to ushering in a new era of electric powerboat racing.”
Rodi Basso, Co-Founder & CEO of E1, said:“We’re thrilled to be working together with PIF to jointly shape the future direction of powerboating. Forming a strong partnership with a global investment powerhouse such as PIF provides a solid foundation on which to build a new sport. The RaceBird presents a unique challenge and one that the teams at SeaBird Technologies and Victory Marine have delivered on. They’ve managed to develop an innovative powerboat with an eye-catching design and factored in practical solutions ready to go racing. Shortly we’ll also be announcing our powertrain and electronics partners; we’re on schedule to hit the water soon.”
Commenting on the announcement, HE Yasir Al-Rumayyan, Governor of the Public Investment Fund, said:“This exciting investment in a new premier sport format aligns with our strategy to enable innovation globally and unlock new industries, as well as build strategic partnerships with real value add to Saudi Arabia. We believe our support for future sports will also contribute to the growth of various sectors globally.
“Our partnership with E1 will help drive the development of innovative sustainable technology, which in turn positions Saudi as an enabler in the industries of the future and the creation of new opportunities.”
Sophi Horne, Founder of SeaBird Technologies, said:“It’s amazing to finally be able to share the new RaceBird design with the world. Obviously, I’ve seen it on a screen quite a lot in the past few months! But it’s great to show the new look of the boat that the pilots will race with. The bodywork and shape of the vessel is inspired by nature and birds flying above the water’s surface. What has been interesting is trying to find a balance between how you envisage the design and combining that with optimising both performance and efficiency. The solution we settled on fortunately doesn’t compromise on either the looks or performance capabilities.”
Brunello Acampora, Founder & CEO of Victory Marine, said:“Today’s announcement is the result of many months of hard work, creating a completely new design and simulating it in a competitive racing environment. I’ve really enjoyed working together with Sophi to produce the vessel that will compete in the world’s first electric powerboat championship. Now that the design has been fully validated, we’ll begin engineering and manufacturing the boats in preparation for prototype testing and ready for the teams to receive their first delivery. For us at Victory Marine, the E1 Series is the greatest test bench for cutting-edge solutions that will change the future of navigation forever.”
Dr. Raffaele Chiulli, President of the UIM, said:“At the International Powerboat Federation, we’re delighted to be part of this groundbreaking development in the powerboating sport. The futuristic RaceBird design combined with the use of hydrofoil technology in the E1 Series reflects the pioneering spirit of this initiative and are an inspiring answer to today’s challenges facing marine mobility. It’s an exciting moment for our sport and I cannot wait to see the RaceBird on the water.”
Released ahead of World Oceans Day, the RaceBird acts as a symbol of the future ambitions of the E1 Series, to revolutionise marine mobility and reduce the pressures being placed on fragile underwater ecosystems across the world.
The next major milestone in the RaceBird development is in September when the covers come off the first full-scale model at the Monaco Yacht Show, before the start of prototype testing which is set to get underway later this year.
E1 were advised by Shoosmiths law firm and financial advisers PJT Partners.
https://www.myluxepoint.com/wp-content/uploads/2021/06/racebird-electric-powerboat.jpg640960Carloshttps://www.myluxepoint.com/wp-content/uploads/2017/11/logo2v-1.pngCarlos2021-06-13 13:01:032021-06-13 13:01:03E1 Series and PIF announce partnership to create world’s first electric powerboat championship
June 2021 – ZAGREB, CROATIA –Today, hypercar manufacturer and electric technology specialist, Rimac Automobili, unveiled the production version of the C_Two, now becoming the Nevera, an all-electric, 1914hp, 258mph, €2m hypercar designed and engineered to unleash an unprecedented level of performance.
The Nevera is the production-ready iteration of the Rimac C_Two concept car, which was revealed at the International Geneva Motor Show in 2018. Since then, Rimac’s engineers have refined their new flagship on every level during an extensive development program, in the pursuit of the ultimate electric hypercar driving experience. With the majority of key components of the Nevera developed in-house at Rimac’s HQ in Croatia, all systems have been improved and enhanced since the initial prototypes to deliver on the ambitious performance targets set for at the beginning of the project in 2018.
“This is it. This is the car I had in mind when I embarked on the ‘impossible’ journey ten years ago. All our hard work has resulted in the Nevera – our record-breaking hypercar. This car was born to outperform, and to raise the bar, redefining the norm for performance cars. And not only in performance – but as an all-around package.
When we first revealed the C_Two, we set our targets extremely high. There was nothing else that could even come close to matching the car’s cutting-edge electric powertrain and extreme performance. But for us, that was only the starting point,” explains Mate Rimac, Founder and CEO of Rimac Automobili.
“Everyone at Rimac is driven by curiosity and a desire to push things to the absolute limit. With its combination of everyday use and 1914hp performance, the Nevera proves what is possible when there are no restraints placed on technology, development, or ambition. We have now unveiled a car that pushes the hypercar market to a higher level, we have utilized the full potential of the electric powertrain today, proving what we’ve always been saying – that electric hypercar, in the form of the Nevera, is beyond exciting, and that is as thrilling on the track, as it is cosseting crossing continents.”
“We will be making just 150 examples of the Nevera, every single unit crafted in Croatia from passion and admiration for cars.”
Underlining his own commitment to the project, Mate Rimac will personally test and sign off each of the Neveras, before they are delivered to customers from the company’s current production site on the outskirts of Zagreb, Croatia.
Fittingly, the Nevera bears a proud Croatian name and one that truly reflects the prodigious performance the car can unleash in the blink of an eye. The name given by the locals to a quick, unexpected and mighty Mediterranean storm, that races across the open sea off Croatia, a nevera is extremely powerful and charged by lightning.
Appearing with exceptional speed and potency, Rimac’s next-generation hypercar shares the Nevera’s name and looks set to leave a similarly disruptive effect on the global hypercar market. And, like the force of nature it is named after, it is just as adept at transforming its character in an instant – from assured and comfortable grand tourer to ultra-focused performance machine.
Rimac favors lean and effective engineering at every stage, and that philosophy is exemplified in the form-follows-function nature of the Nevera’s timeless, elegant design. It is applied to every single detail, including Rimac’s signature ‘cravat’ feature, which is incorporated into its flanks.
“Since the 17th Century, the necktie has provided a symbol of Croatian strength and identity, and we first paid tribute to it on our Concept_One hypercar in 2011,” reveals Rimac Director of Design, Adriano Mudri ‘And, like every element of the car’s design, it is there to provide a key function of the Nevera’s performance, serving as an air intake for the rear cooling systems.”
A comprehensive raft of changes to the Nevera’s bodywork, air diffusers and intakes has delivered a 34 per cent improvement in aerodynamic efficiency over the early prototypes. The profile of the bonnet, the shape of the pillars and the design of the diffusers, splitters and radiators have all been intensively analysed and refined to improve airflow and downforce. Inlets and cooling channels have been painstakingly developed to increase the cooling efficiency of both the brake and powertrain systems, resulting in a 30 per cent improvement at low speeds and a seven per cent enhancement at high speeds.
Rimac has also created numerous new innovative active aerodynamic elements to elevate the Nevera’s cooling, performance, stability, and efficiency abilities. The front bonnet profile, underbody flap, rear diffuser and rear wing can each move independently, driven by complex algorithms that provided the optimum aerodynamic configuration for every driving situation. Switching from ‘high downforce’ to ‘low drag’ mode reduces aerodynamic drag by 17.5 per cent to create a 0.3 coefficient of drag. Changing back into ‘high downforce’ mode increases downforce by 326 per cent.
Despite incorporating a wealth of active aerodynamic elements, as well as many cameras and sensors that enable the Driver Coach feature, the Nevera’s body design remains a coherent graphic. It combines both the drama and beauty of a hypercar and appears simultaneously shaped by the air and forged with technology. The stunning butterfly doors elegantly carve away from the car’s wide sill as they open, creating a generous space for ease of entry and egress.
Lightweight, forged alloy wheels feature a unique aerodynamic design that channels cooling air to the Brembo carbon-ceramic braking system and ensures smooth airflow down the car’s flanks.
World’s most advanced monocoque construction
Nevera’s groundbreaking monocoque, developed by the former C_Two Chief Engineer Daniele Giachi, includes a bonded carbon roof, integrated structural battery pack and rear carbon subframe, is forming the largest single carbon fibre piece in the entire automotive industry. Weighing less than 200kg and utilising 2200 carbon fibre plys and 222 aluminium inserts, the monocoque encases the car’s battery to form a compact yet incredibly strong structure with a torsional stiffness of 70.000 Nm/degree. The level of unmatched strength and safety this provides has contributed to the Nevera meeting strict global homologation standards, and delivering the most rigid structure of any car ever made.
Driving the future
The key to the Nevera’s exceptional performance is Rimac’s pioneering electric powertrain. Every component of the Nevera’s electric powertrain has been exhaustively reworked since its inception to deliver more torque, greater performance and enhanced efficiency.
The unique H-shaped, liquid-cooled, 120kWh, 6960-cell battery was designed from scratch by Rimac and sits at the very heart of the Nevera. Capable of producing 1.4MW of power, the Lithium/Manganese/Nickel battery also forms an integral part of the car’s core, adding 37 per cent structural stiffness to the carbon fibre monocoque. The battery’s optimum positioning low and central within the car’s floor contributes to an ultra-low centre of gravity. This helps create an excellent 48/52 front/rear weight distribution and the best possible handling balance.
Developments of the advanced battery cooling system have made it even more efficient since the introduction of the C_Two, enabling more power to be delivered for greater periods. Four bespoke surface-mounted permanent magnet motors drive the Nevera’s four wheels individually. Together, they enable 1914hp and 2360Nm of torque, which is triple the output of a ‘conventional–engined’ supercar. The front and rear wheels are each connected to a pair of single-speed gearboxes.
Capable of instantly summoning maximum torque from the first moment, the Nevera’s electric motors are 97 per cent efficient – compared with 40 per cent for the most effective internal combustion engines – and completely maintenance-free throughout their operating life.
Out of this world acceleration – beating the ambitious targets
With the ability to sprint to 60mph in 1.85 seconds and continue the acceleration all the way to a 412 km/h (258mph) top speed, the Nevera opens up a new dimension in hypercar performance. Accelerating from rest to 161 km/h (100 mph) requires just 4.3 seconds and it maintains its eye-widening acceleration throughout a full-throttle cycle, achieving 186mph (300 km/h) from rest in 9,3 seconds, shredding a whole 2,5 seconds from the initial targets. Finally, it achieves a record-breaking 8,6 seconds quarter-mile time.
Perfect power delivery, impeccable stopping power
Rimac’s All-Wheel Torque Vectoring 2 (R-AWTV 2) system replaces traditional Electronic Stability Program and Traction Control systems to further bolster grip and traction. Meanwhile, the Nevera’s R-AWTV 2 system enables infinitely variable dynamic responses to road and track conditions by calibrating the amount of torque supplied to each wheel. R-AWTV 2 calculates the precise level of torque to channel through each wheel for ultimate stability and exceptional agility. Both predictive and responsive, R-AWTV reads the road and makes over 100 calculations per second to tailor the level of torque to achieve the desired driving style.
“Our torque-vectoring enables new level of drivetrain calibration,” explains Miroslav Zrnčević, Rimac Test and Development Driver, and depending on the driving mode selected, the R-AWTV 2 technology can enable the Nevera to be drifted sideways or provide optimum levels of all-wheel-drive grip, traction and safety – no matter how challenging the road and weather conditions.Thanks to a four-individual-motor drivetrain, the driver can also change the torque distribution, and personalize the performance delivery even further, for a completely bespoke drive – ranging from front to rear wheel drive biased car. ”
The Nevera is also equipped with cutting-edge braking technology. A complex electro-hyrdaulic brake booster with brake pedal feel simulator distributes the braking force between the friction brakes and electric powertrain, depending on the battery, powertrain and brake state. For instance – it dissipates kinetic energy through the friction brakes if the battery is close to its thermal limits, or activates more regenerative braking in case the friction brakes are hot. All those transitions should remain in the background, not noticeable to the driver. This enables the Nevera to make the highest use of regenerative braking of any other car on the market now. In addition to a maximum range-enhancing regenerative braking of 300 kW provided by the electric motors, substantial stopping power comes from 390 mm Brembo CCMR carbon-ceramic brake discs and six-piston callipers. Combined they provide consistent, fade-free and exceptionally powerful braking, even when the car is subjected to extreme forces on the track.
Double wishbone suspension with electronically controlled dampers and active ride height adjustment provides a combination of a smooth and comfortable ride, exemplary body control and ultra-agile handling.
Further emphasising Rimac’s technology-first approach, the Nevera utilises the very latest electric power steering with steer-by-wire function, enabling adaptive driver-feedback, depending on the drive mode. Additionally, it works as a drive-by-wire system when in Driver Coach mode to demonstrate optimum racing lines and vehicle control to the driver.
Rimac’s versatile and responsive R-AWTV 2 system enables drivetrain calibration for the Nevera to facilitate any driving style through seven different driving modes.
For a truly engaging drive on the road, SPORT mode sharpens the response of the throttle, brakes, suspension and steering, while DRIFT mode supplies more torque to the rear wheels to accentuate oversteer and help hold the car in a controlled power slide on the track. COMFORT mode strikes a perfect balance between a relaxing ride, efficiency and driving pleasure, while RANGE mode enables the Nevera to achieve maximum mileage from each battery charge. In expert hands, TRACK mode sets the Nevera to full, unrestrained configuration to help drivers exploit the car’s full potential. Finally, two CUSTOM modes enable drivers to access their personal, pre-selected performance characteristics.
World’s first AI Driving Coach
To enable drivers of all abilities to extract maximum performance from the Nevera and help them further develop their track driving skills, Rimac has developed the world’s first AI (Artificial Intelligence) Driver Coach. Adding a new, immersive dimension to the driving experience, Nevera’s Driver Coach evaluates performance and provides guidance to optimize and enhance the driver’s on-track performance.
By accessing 12 ultrasonic sensors, 13 cameras, 6 radars, and the very latest NVIDIA Pegasus operating system, the Rimac Driving Coach adds an additional, immersive experience behind the wheel. The system overlays selected race circuits in real-time, offering clear and precise audio and visual guidance, to enable drivers to perfect their racing lines, braking and acceleration points and steering inputs.
The Driver Coach feature will become available in 2022 and launched via over-the-air upgrades to already delivered Nevera cars whose hardware is ready for this unique feature.
Minimalist design cabin, maximum comfort and control
With space for two occupants in full race regalia and their luggage, Nevera is as much a capable grand tourer as it is a performance hypercar. Digital screens soak up needless toggles and switches, leaving only essential tactile controls, giving more space to enjoy Nevera’s carefully designed interior.
The cockpit features a trio of high-definition TFT screens, which present as much, or as little, information as the user requires. Configured for both track driving and comfort, the layout of the cockpit is divided into two zones. The focus of the top segment is entirely placed on driving pleasure and performance, while the lower part houses the infotainment system, comfort controls and driving data.
Tactile billet aluminium rotary controls and switches – including three displays with rotating control – provide a resolutely analogue feel, tailored to enable the driver to utilise the cutting-edge digital technology in an even more engaging manner. From the cockpit, the driver can monitor every aspect of the car’s performance with real-time telemetry – downloadable to a laptop or smartphone for later review.
Connectivity and Mobile App
Rimac M2M system delivers a wealth of real-time data to the manufacturer as well as the owner. While the user is connected to the vehicle through our intuitive mobile app, the manufacturer receives anonymised performance data.
Using intuitive mobile applications developed in-house at Rimac, Nevera owners can track live data, such as GPS location, charging speed and battery status while also using it to analyse driving performance, metrics and map previews on Android & iOS.
Near-unlimited personalisation programme
No two Neveras will leave the Rimac factory looking the same or bearing the same specification, thanks to customers’ ability to choose from a comprehensive range of bespoke trims and material options. In addition to the company’s premium individual personalization program, Rimac will offer its flagship in various editions: GT, Signature, Timeless or the customers can choose to go Bespoke.
Ultimate customer experience
As part of the customer journey, each Nevera owner will be invited to Croatia to design his or her car to their exacting requirements. The Nevera itself will be exclusively available through Rimac’s global dealer partners network, taking in 19 sites and many of the world’s major cities across Europe, North America, Latin America, Europe, Middle East and Asia.
https://www.myluxepoint.com/wp-content/uploads/2021/06/intro_slider_07_optimised-1200x675-1.jpg6751200Carloshttps://www.myluxepoint.com/wp-content/uploads/2017/11/logo2v-1.pngCarlos2021-06-07 17:12:012022-07-24 12:59:50Rimac Nevera Takes the Hypercar Market by Storm
Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin
Two German design icons sought and found each other: Berlin-based eyewear manufacturer ic! berlin and Mercedes-Benz are jointly launching a sunglass collection. The Designers of both brands have worked hand in hand to develop a design language that goes far beyond a pure logo cooperation. It combines the essential expressive features of both worlds. The result is five new exclusive eyewear models, which are based on design elements of Mercedes-Benz and Mercedes-AMG vehicles and are crafted in the ic! berlin manufactory in Berlin-Marzahn.
Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin
Dynamic shapes, exclusive materials, colour accents in lacquer and excellent wearing comfort characterize the new Capsule 2021. The Puristic design, typical of ic! berlin, meets the avantgarde spirit of Mercedes-Benz and interprets the vehicle design in each model in a special way. Stainless steel frames, high-performance ZEISS lenses, soft silicone nose pads and high-quality temple hinges ensure that every pair of eyewear remain an expression of individual lifestyle for a long time. In addition to the classic Mercedes-Benz logo, the new Mercedes-Benz pattern is lasered onto the temples as stylish branding.
The Mercedes-AMG model AMG 02 for men is a masculine and a sporty reinterpretation of the pilot shape design. They are available in four colour variations. The frame of the AMG 02 shows a powerful edge with its straight lines and underlines the extroverted appearance with accents in the three paint colours; red, yellow and blue. These colours were also developed in collaboration with the Mercedes-AMG designers. The hand-applied varnish adorns the thin-connecting brow arch over the bridge and the front upper sides of the temples.
The AMG 02 is available in the following colour variations:
Storm Grey and Gun Metal / Yellow – grey-blue frame, grey glass with colour gradient, yellow lacquer accents
Ultra Beam and Chrome / Blue – frame and temples in chrome, mirrored glass, blue colour accents
Nightfall and Black/ Red – black frame and temple, dark grey lenses, red accents
Black to Grey and Black – black frame and bracket, black glass with a gradient, no colour accents
The Mercedes-Benz variant, MB Shield 02, is a unisex model with a futuristic look. The simple mono disc is held in place by a stainless steel half frame, which is accentuated by a Plotic Clip in the area of the bridge. This is painted in the colour variant Ultra Beam and Fashion Silver as a contrast to the mirrored glasses and the silver frame in iconic Lemon Verbena. The Plotic Clip is black in the colour variant Night Shadow and Electric Light Blue with dark blue lenses with a colour gradient and light blue frame. In addition to the clean version, the Night Shadow glass is also available with a striking Mercedes-Benz pattern.
“The collection proves how our design philosophy of ‘sensual clarity’ can be expressed in different styles – from classic and elegant to sporty and futuristic – in the form of eyewear. For me, it was important to develop a wide range of formal interpretations, analogous to the range of our vehicles, in order to appeal to different customers. The high aesthetic standards, which include the continual reinterpretation of stylistic elements which create the identity of both partners, form a convincing product with the goal of maximum functionality. This goal is also inherent in both companies,” says Martin Bremer, Head of Creation Corporate Design at Mercedes-Benz.
The MB 04 is a unisex model with sporty elegance and a real flyweight at only 17 g. The trapezoidal glasses with bevelled sides are held by a discreet stainless steel frame. Here, too, the design highlight is the lacquer accent on the brow-bones and on the temples – in colour variants:
Black to Clear and Graphite / White in white
Night Fall and Black / Red versions in red
The MB 04 Blueberry Fade and Electric Light Blue, on the other hand, achieved their colour brilliance through the blue-violet glasses with a colour gradient in the light blue frame.
A reinterpretation of the iconic trapezoidal shape is the men’s MB 05 model. The sophistication of the MB 05 lies in its cool simplicity. It is offered in the colour combinations:
Storm Grey and Gun Metal / Yellow
Ultra Beam and Electric Light Blue / Off White
as well as Nightfall and Black / Red.
On this straight frame, the subtle lacquer application on the middle brow arch sets the colour accent.
The women’s model of the collection, MB 06, is a fashion statement. Oversized in the shape of a butterfly and with an accentuated frame on the side, these sunglasses combine trendy retro chic with luxurious style. The combination of ocean fade and rose gold is particularly striking. The colour gradient of the lenses change from dark blue to a delicate shade of purple, which the frame, with the widened side sections and the bridge in rose gold, take up again. The model in Sunset Boulevard and Aubergine with brownish-purple lens is a little less playful and yet very feminine. The classic colour combination Black to Grey and Black has a delicate mauve stripe along the upper edge as a design element.
“With our new Capsule Collection, we want to show that something very special can arise in the eyewear segment when two design-savvy brands as ic! berlin and Mercedes-Benz team up,” explains Harry Skinner, Lead Designer ic! berlin.
About ic! berlin
The eyewear manufacturer ic! berlin was founded in Berlin in 1996. It manufactures innovative eyewear made in Berlin by hand. ic! berlin models are extremely light, flexible and are characterized in particular by a screwless joint solution that is unique worldwide. Each collection line stands for its own unique form language and represents a part of the company’s own design identity. By now, eyewear from ic! berlin is sold in over 60 countries around the world. The company has its headquarters in Berlin and currently employs more than 180 people. www.ic-berlin.de
https://www.myluxepoint.com/wp-content/uploads/2021/06/2021-03-19_Image_21C0306-012.jpg7651000Maria Ghttps://www.myluxepoint.com/wp-content/uploads/2017/11/logo2v-1.pngMaria G2021-06-06 14:52:532021-11-09 23:12:09Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin
‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY
Bentley sets out five step diversity and inclusion plan under Beyond100 strategy
Efforts will focus on enhancing diversity and inclusion across the business and driving progress towards long term business goals, with a target of 30 per cent diversity at management level by 2025
As internal engagement kicks off, Bentley has revealed the unique Unifying Spur – a Flying Spur wrapped in an artist’s design capturing the themes of love, progress and unity.
Start of a global calendar of external events and activities involving the car
(Crewe, 27 May 2021) Bentley Motors has today set out further details of its diversity and inclusion strategy. A uniquely-designed Flying Spur embodies this company focus as European Diversity month draws to a close, and Pride celebrations begin around the world.
‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY
The 101-year old company is going through unparalleled change on its journey towards a climate-positive future. Recognising the fundamental importance of diverse experiences and perspectives to drive creativity and innovation, Bentley aims to become the most diverse luxury car manufacturer. To this end it has set a target of increasing diversity in management to 30 per cent by 2025.
Bentley’s five step strategy focuses on outreach, recruitment, succession planning, culture and development. Early careers talent acquisition will be over-indexed towards organisations with diverse intakes, while the recruitment of established hires will explore new talent pools. To ensure that all talent within the business is supported, succession planning will be reviewed to ensure early identification of diverse talent within the business. Development programmes will ensure that colleagues from all walks of life are able to grow and achieve their full potential. This will be underpinned by measurable KPIs and targets, and Board-led engagement to drive a positive culture and remove unconscious bias. The recently-launched colleague network groups will also help drive engagement within the business through a series of strategic events and activities.
‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY
To mark the launch of the strategy, a challenge was set to the Bentley Design team to create an automotive artwork that celebrates diversity in all its forms. Designer Rich Morris, who paints and sculpts in his spare time, rose to the challenge by creating a piece of four-wheeled art using the nine colours of the Progress flag. His design joins the words “Love is Love” through a single, unbroken line, that traces faces, dancing figures and shapes – representing the unifying power of humanity, regardless of race, creed or sexuality. The Unifying Spur will be revealed to colleagues at Bentley’s Crewe factory before embarking upon a programme of external activities in the coming months.
‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY
Dr. Astrid Fontaine, Bentley’s Member of the Board for People, Digitalisation and IT, explains:
“We know that diversity drives success, by bringing a greater range of experience, creativity as well as inclusion allows co-operation to play in business strategy, innovation and decision-making. We also want our our business to reflect our global customer base and most importantly of all, to ensure that we all work in an environment where everyone feels safe to bring their true self to work and valued for who they are and what they can do.
“That is why diversity and inclusion are profoundly important to us and as part of our Beyond100 programme we have therefore set ourselves the challenge to become the most diverse luxury car manufacturer. For us this means ensuring there are colleagues from all walks of life in our management structure.
“This goes hand in hand with our ethos that a rich and inclusive culture, where everyone is supported to achieve their full potential, is what will help to drive our business forward for the next one hundred years.
“Through the reveal of the Unifying Spur, the internal activities that it will support – and the external engagements we are planning for it in 2021 – we aim to celebrate the individual talents and idiosyncracies that make us all unique as – whilst at the same time as highlighting the key themes that unite and bring us together.”
Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s three model lines, Continental, Flying Spur and Bentayga. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.
https://www.myluxepoint.com/wp-content/uploads/2021/05/Unifying-Spur-1.jpg6671000Carloshttps://www.myluxepoint.com/wp-content/uploads/2017/11/logo2v-1.pngCarlos2021-05-30 20:17:462021-09-19 19:19:01‘UNIFYING SPUR’ EMBEDS DIVERSITY AND INCLUSION AT THE HEART OF BENTLEY’S BEYOND100 STRATEGY
GREENSBORO, N.C. – May , 2021 –Honda Aircraft Company today revealed a new upgraded aircraft, the “HondaJet Elite S,” at its first ever virtual product launch event themed “Innovation Continues: Elite S.”
The HondaJet Elite S features several upgrades that expand operational capability and improve flight operation. With an increased maximum takeoff weight of 200 lbs., customers can now fly up to 120 nm (138 mi) further* at a higher payload, or take an additional passenger* during their typical mission.
Additionally, the new avionics features of FAA DataComm and ACARS replace traditional voice commands with text-based messaging to improve the clarity and efficiency of communications. Combined with the newly introduced Advanced Steering Augmentation System (ASAS), the Elite S further reduces pilot workload and maximizes safety.
Honda Aircraft Company the HondaJet Elite S
Taking the HondaJet’s signature exterior profile to the next level, the HondaJet Elite S introduces new styling with exclusive paint schemes available in Gunmetal, Luxe Gold, and Deep Sea Blue. These new color options are topped off with a signature Elite S logo, with the bold red S and further customization available depending on exterior color selections.
While introducing the HondaJet Elite S, Honda Aircraft Company unveiled an Elite S with a special paint scheme, which represents the company’s continued commitment to research and development of leading-edge technology to realize new possibilities and propose new value for business aviation.
“Since its introduction in 2018, the HondaJet Elite has achieved the best performance in its class while also being the most efficient, and with the new Elite S, we take another step forward in expanding the aircraft’s capability,” said Honda Aircraft Company’s President and CEO Michimasa Fujino. “As a result of the innovation, design and engineering on the new Elite S, we are once again setting a new standard in business aviation.”
The HondaJet Elite S has inherited the aeronautical breakthroughs developed by Honda Aircraft Company, including the Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) fuselage nose and wing, composite fuselage and a highly customized avionics suite. The aircraft continues to be the most efficient, quietest, fastest, highest, and farthest-flying in its class. *additional range benefit begins to phase in above 650 lbs. of payload; additional passenger/payload benefit ranges from 170-200 lbs. depending on range of mission
– Key new features of the HondaJet Elite S – Increased Gross Weight 200 lbs.
• Carry additional payload for the same distance, or load more fuel and fly further with the same payload.
Avionics Software Upgrade *optional featuresA
Building on the highly customized HondaJet avionics suite based on G3000, the Elite S introduces several new advanced features enabling more seamless communication and reduced pilot workload for more efficient operations. • FAA Data Comm: Functionality intended to replace traditional voice commands with text based messaging for departure clearance and enroute services where available in the United States. • ACARS: Enables text based messaging with both air traffic services and operation centers. Air traffic services include terminal information, terminal weather, and departure clearance from supported airports. ACARS also provides several functionalities for communicating with operation centers including: flight plan upload, messaging, weather, and automatic transmission of position reporting and Out/Off/On/In status. • COM3: This functionality allows the operator to disable the Datalink Mode of the radio and use it as a 3rd VHF, to increase dispatch reliability. This function will come with selection of FAA Data Comm and ACARS.
Advanced Steering Augmentation System (ASAS)
• Advanced Steering Augmentation System (ASAS) reduces pilot workload and enhances safety for missions in specific weather conditions.
New Styling Options
• New exterior paint schemes: Gunmetal, Luxe Gold, Deep Sea Blue
• Several color options for the new Elite S logo with the bold red S as a standard offering.
For more information, visit hondajet.com.
About the HondaJet Elite S
The HondaJet Elite S is the fastest, farthest and highest-flying plane in its class. The HondaJet Elite S incorporates Honda Aircraft’s many technological innovations, including the unique Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) nose and wing, and composite fuselage. The aircraft is also powered by the GE Honda Aero Engines HF120. All of these advancements contribute to the aircraft’s superior performance, unparalleled efficiency and maximized fuselage space, making the aircraft’s cabin the largest in its class. The HondaJet Elite S cabin features a full service galley, a private lavatory with optional belted seat and an industry first Bongiovi sound system. The aircraft sets the standard in safety and human-machine interface technology with an ergonomically designed cockpit and highly customized Garmin® G3000 avionics suite.
Honda Aircraft continues to be committed to improving lives through personal mobility, while living in a sustainable society. The HondaJet Elite S remains significantly more fuel efficient and emits less greenhouse gases than all other similarly sized twin-engine business jets. Certified for single pilot operations, the HondaJet Elite S continues to live up to the company’s reputation for superior performance, efficiency, quality, and value.
About Honda Aircraft Company
Honda Aircraft Company is a wholly owned subsidiary of American Honda Motor Co., Inc. Founded in 2006, Honda Aircraft’s world headquarters is located in North Carolina, the birthplace of aviation. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motor Co., Ltd. is alive today as Honda Aircraft fulfills one of Honda’s longstanding dreams to advance human mobility skyward.
https://www.myluxepoint.com/wp-content/uploads/2021/05/honda_elite_s_gold_at_night_copy-e1622302894219.jpg57928688Maria Ghttps://www.myluxepoint.com/wp-content/uploads/2017/11/logo2v-1.pngMaria G2021-05-29 17:47:052021-05-29 17:47:05Honda Aircraft Company Unveils the HondaJet Elite S
Progressive and sporty into the new model year: The Audi e-tron S line black edition
A progressive, profoundly sporty exterior look with a black Singleframe and black side mirror caps, an interior with orange accents – Audi presents its fully electric SUV models e-tron2 and e-tron Sportback3 in the S line black edition. Presales just started in Germany and other European markets.
The S line black edition highlights the sporty nature of the fully electric Audi e-tron models. It builds on the S line exterior, which already features striking accents in the front, sides and rear. For the edition model, the Singleframe, as well as the four rings, the side mirror casings and the e-tron badges, are all in black. Audi Sport supplies the 21” wheels, also in black, contrasted by the orange brake calipers. The back seat has dark tinted windows, and the new, exclusive metallic finish color options Chronos gray, Glacier white and Mythos black are available. LED lights on the underside of the doors project the words “e-tron black edition” onto the street when the door is opened.
The package expands on the S line interior. The contrast stitching of the black sport seats (standard) and the armrests and seat belts stand out in orange. The center section of the seats and inlays of the doors are of the new Dinamica material – a breathable microfiber that is made of 45 percent recycled polyester such as PET bottles. For the truly discerning, fine Valcona leather is also available. The instrument panel is upholstered in leatherette with decorative carbon inlays.
The new S line black edition is available for the Audi e-tron2 and the Audi e-tron Sportback3 in both motorization levels. The Audi e-tron S line black edition 50 quattro4, whose two e-machines have an output of 230 kW (313 PS), is listed at 79,350 euros. The Audi e-tron S line black edition 55 quattro5 with 300 kW (408 PS) starts at 91,750 euros. The two corresponding sportback versions are each an additional 2,250 euros. With all edition models, customers receive a premium of 7,500 euros after taxes.
Audi e-tron and e-tron Sportback: New details for this popular model
Audi had a very successful start into the era of sustainable mobility with the e-tron2. In 2020, the e-SUV, together with the e-tron Sportback3, was the most widely sold electric model by a German premium manufacturer, with demand growing by almost 80 percent over the previous year. The Audi e-tron2 was the most widely sold car in the Norwegian market across all fuel types. The 100,000th e-tron was assembled in April.
The e-tron series will be even more attractive in the 2022 model year. The second integrated charger will be available for all versions and models, increasing performance for alternating current (AC) charging from 11 to 22 kW and significantly reducing charging times. For the exterior, the appearance package black plus is available with black rings and e-tronbadges; for the interior, Dinamica upholstery is now available across the board. The streaming service Apple Music is now available optionally as a new Audi connect service.
https://www.myluxepoint.com/wp-content/uploads/2021/05/sdfwr.jpg6461000Maria Ghttps://www.myluxepoint.com/wp-content/uploads/2017/11/logo2v-1.pngMaria G2021-05-28 13:24:102021-05-29 12:05:29The Audi e-tron S line black edition
Jetoptera was recently awarded two 2021 Small Business Technology Transfer (STTR) contracts from the USAF to further characterize the noise of its patented Fluidic Propulsive System (FPS™) in an anechoic chamber wind tunnel and to prove that the FPS™ used with an Upper Surface Blown Wing (USB) configuration will produce specific lift force levels similar to those of a rotor-wing aircraft, yet without moving parts.
For the first contract, Jetoptera has partnered with the University of Notre Dame (Professor Scott Morris) to employ the anechoic wind tunnel in their Turbomachinery Labs and characterize the aero performance and acoustics signature of the FPS™ and compare it to similar thrust propulsors currently employed in Unmanned Aerial Vehicles (UAV) and Urban Air Mobility (UAM) concepts.
“We will compare the FPS™ and three other propulsion technologies that are the legacy propulsors for Vertical Take Off and Landing (VTOL) UAVs and UAM vehicles using a similar power supply for each. Having already established our FPS™ lower noise emissions potential versus a propeller under another program, this time we will be using an anechoic chamber and a different measurement system, with the goal of confirming the advantages of the propulsion technology we have invented” said Dr. Andrei Evulet, CEO of Jetoptera, Inc.
Jetoptera has also partnered with the University of Washington (Professor Alberto Aliseda) to employ the Kirsten Wind Tunnel to demonstrate feasibility of lift and thrust augmentation by a wing-integrated Fluidic Propulsion System via the Boundary Layer Ingestion and Upper Blown Surface Jet Mechanisms. Our goal is to find the maximum vertical lift produced with this combination and demonstrate that by distributing the FPS™ along a wing we can produce a specific lift force (lbf/hp) similar to a low disk load rotor employed by rotary wing aircraft. “We will investigate and find the optimal architecture for the use of the wing for VTOL in conjunction with the FPS™ and how it could match the performance of a rotor, by using the same power, but without the large, noisy, moving parts,” said Dr. Evulet.
“We are on the technological design path to demonstrate that an aircraft using the FPS™ is quieter, faster, simpler, more compact and less expensive than a rotor or propeller driven aircraft. Combined with FPS™’ agnosticism to energy sources – it can be powered by jet fuels, Diesel, SAF, hydrogen or electric – we are confident about the superiority of our propulsion solution as noise, safety and performance continue to be major challenges in unmanned and manned aviation,” added Dr. Evulet.
The period of performance is six months for each contract.
In July 2018, Jetoptera finished propulsion tests, triggering an issuing of $1.5 million in equity. In September 2018, Jetoptera and GE Aviation announced that they were cooperating “to jointly demonstrate a 500-pound-force (lbf) class Fluidic Propulsion System leveraging a gas generator based on GE Aviation’s H-Series turboprop engine. This is the first step towards a fully customized gas generator which will lead to a Jetoptera 500 VTOL full flight demonstrator.”
A 50 kg (110 lbs) subscale propulsion system test rig completed a tethered flight in October of 2018, and the company states that the fluid propulsion system met their standards in the “production of stable, repeatable and reliable thrust”. The company reported that it was awarded a patent for their fluid propulsion system in April 2019, and announced in December that additional patents for “Fluidic Propulsion System“, “Configuration for Vertical Takeoff and Landing System for Aerial Vehicles“, and “Flying Car” had also been issued. In this announcement the company made the updated claim that their fluid propulsion System would allow their high-speed configuration of the aircraft to reach speeds between 200 and 400 mph, a revision to the earlier claim that the craft was only capable of speeds up to 200 mph.
A quarter scale model of the J2000 was reported to have flown in May 2019, and during the initial flight the demonstrator reached a top speed of 90mph. In July 2019, this demonstrator completed a successful cargo-delivery demonstration, and in August Jetoptera claimed that the flight testing campaign that utilized the model had successfully demonstrated several key characteristics of the aircraft, including:
Fully autonomous VTOL to wingborne missions; the missions were fully preprogramed to execute VTOL and high speed flight and they can be customized using simple interfaces such as a tablet.
Hovering and maneuverability in flight, per mission input or manually.
Transitions from and to hovering from speeds exceeding 100 mph.
Dynamic characteristics of aircraft in hover and wingborne modes for further analyses.
This model was fully electric, employing batteries as a source of power and electric fans as the means of propulsion. The company reports plans to use thrusters and a turbo-compressor for later models, but has taken meaningful strides in demonstrating their claim that the J200 is capable of fully electric flight.
In January 2020, Jetoptera reported a partnership with Honeywell aimed at the adoption of fluid propulsion systems in the defense market, and in March of 2021 the company was awarded contracts from the U.S. Air Force to test the noise characteristics of the aircraft and prove that their fluid propulsion system was capable of producing “specific lift force levels similar to those of a rotor-wing aircraft, yet without moving parts”.
Jetoptera’s vision is to create a world where aerial mobility is commonplace for both cargo and people. We have developed a unique propulsion system integrated with a novel airframe. This allows us to create lighter, more efficient, and less complex aircraft. Our technology enables vertical and short takeoff and landing (V/STOL), high speeds, sizable payloads and range, and maneuverability.
‘This is for you, world’ – the marketing campaign for the EQS
Concept and objectives
‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS
The EQS is the first model in the Mercedes-EQ family to be based on the modular architecture for luxury and executive-class electric vehicles. It marks an important milestone in Ambition 2039 – the path to the CO2-neutral mobility of the future at Mercedes-Benz.
‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS
For the first time, a marketing campaign starts at the same time as a world premiere – in a uniform look. The campaign translates the EQS’s seemingly magical fusion of technology, design, functionality and connectivity into a surreal look that challenges the reality we know. The campaign breaks with conventions and works with a mix of abstract art and fashion that stimulates visually.
“We are particularly pleased to launch an integrated marketing campaign for the first time synchronized at the world premiere of the EQS,” says Bettina Fetzer, Head of Marketing Mercedes-Benz AG. “With this extraordinary staging, we want to combine sustainable mobility with an emotional and luxurious brand experience and further strengthen the fascination for our electric Mercedes-EQ models.”
‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS
https://www.myluxepoint.com/wp-content/uploads/2021/05/2021-04-14_Image_21C0225-001.jpg6381134Carloshttps://www.myluxepoint.com/wp-content/uploads/2017/11/logo2v-1.pngCarlos2021-04-21 18:28:272021-04-21 18:28:27‘This is for you, world’ – the marketing campaign for the EQS