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Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

Bugatti unveiled the Centodieci – which translates as 110 in Italian – during Monterey Car Week in California at the Quail in 2019 to celebrate the company’s 110th anniversary. Inspired by the legendary Bugatti EB110 of 1991 and powered by the 8.0-liter W16 engine producing 1,600PS, just 10 Centodieci units will be hand-built at Bugatti’s Molsheim Atelier and be delivered to customers next year. All ten Centodieci models had already been accounted for by customers prior to the car’s unveiling.

A Concours d’Élégance for automobiles was first held at Villa d’Este back in 1929, and Bugatti has enjoyed a long and successful relationship with the event. Recent highlights have included the Bugatti La Voiture Noire taking the premiere prize in the ‘Concept Cars & Prototypes’ category the last time the event was held in 2019. Models from Bugatti’s illustrious past, such as the 1937 Type 57S four-seater sports tourer, the 1934 Type 59 Grand Prix car and the 1938 Type 57SC Atlantic, have all been awarded significant accolades in recent years.

This year also marks the 30th anniversary of the Bugatti EB110. The groundbreaking and first supercar of its time represents the mid-period of Bugatti’s history, when Bugatti Automobili S.p.A. was based in the famous ‘Blue Factory’ in Campogalliano in Italy under the stewardship of Romano Artioli. Introduced in 1991 to mark 110 years since the birth of Ettore Bugatti in 1881, the EB110 elevated the supercar genre to a new level. It featured a revolutionary engineering package that included a carbon fiber chassis and a 3.5-litre 12-cylinder engine with five valves per cylinder and quadruple turbochargers. The transmission was also incorporated within the engine block to create more space for cabin occupants. Exemplary grip, traction and safety were delivered by four-wheel-drive, another key D.N.A. strand that remains pivotal to today’s production Bugatti models.

The historic supercar model – a blue (originally silver painted in “Grigio Chiaro metallizzato”) EB110 SuperSport – presented at Villa d’Este in the class “The Next Generation: Hypercars of the 90s” was formerly owned by Romano Artioli. The Italian entrepreneur, who relaunched Bugatti as Bugatti Automobili S.p.A. in 1987, prior to the company’s closure in 1995, has fond memories of the development of this revolutionary supercar. “While we were at the premiere of the EB110 in Paris in 1991, the engineers back at Campogalliano were urging us to return swiftly to the Blue Factory, as they were eager to begin work on the EB110 Supersport version. Everyone was focused on reducing weight and boosting power, while keeping in mind that I was ferocious that the safety characteristics of the car be upheld.”

The final result was a quite remarkable weight reduction of nearly 150kg from the original configuration, and an increase in performance from 560PS to 612PS, with the engine developed entirely in-house at Campogalliano. Immediately after the EB110 SuperSport was presented to the world’s press at Salon de l’Automobile in Geneva, the team took the car to the Nardò circuit in the South of Italy, to carry out the homologation tests.

“After a warm-up lap we set the world record with a speed of 351 km/h and an acceleration of 3.2 seconds from 0 to 100 km,” recalls Artioli proudly. And it didn’t stop there. The car also set a speed record on snow and ice at 296km/h, while a Bugatti EB110 GT powered by natural gas achieved at top speed of 344.7 km/h.

“I left my heart in my Supersport. No other car gives the same sensation of power, control and safety in every road condition as the EB110 – and with such beautiful style. I could not be more proud for “her” to be at the Concours d’Elegance in Villa D’Este.

“The Centodieci Concorso d’Eleganza at Villa d’Este is one of the jewels in the crown of the automotive season,” explains Bugatti Automobiles S.A.S. President Stephan Winkelmann. “After the event was lost to the pandemic in 2020, it is even more special for Bugatti to return to the wonderful location of Villa d’Este and present our Centodieci to customers and friends of the brand from all around the globe. And of course, the event is even more exciting with the presence of the personal Bugatti EB110 Supersport “America” owned once by Romano Artioli himself. This seminal supercar represents the second period of Bugatti’s history, and gave our designers and engineers the inspiration for the Centodieci.”

The Bugatti Centodieci was presented as a static display within the Concorso d’Eleganza Villa d’Este ‘Concept Cars & Prototypes’ area on Saturday 2nd October and again on Sunday 3rd October, the car also participated in the dynamic presentation parade.

 

 

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Dynamiq goes behind the scenes of the 50-metre GTT 160’s timeless design

Dynamiq goes behind the scenes of the 50-metre GTT 160’s timeless design

Dynamiq presents the video encapsulation of what the revolutionary GTT 160 model is all about.

The short film includes statements from Dynamiq, the expert naval architects at Van Ossannen and the cult design guru Claudio Pironi, the mastermind behind GTT 160’s exquisite interiors.

The avant-garde, all-aluminium 49.5-metre vessel represents what Dynamiq thinks is essential for modern superyachts – cool looking, efficient, and focused on a healthy lifestyle. The GTT 160 is aimed at today’s active owners who can’t imagine their holidays without gourmet cuisine, sport, and well-being.

It’s a yacht for owners who like to spend most of their time on deck, in the open air and close to the water, as well as those who want to experience different destinations or cross the Atlantic quickly to enjoy endless summers in the Med and Caribbean on a more manageable and economical size of yacht.

 The GTT  160 is complete with bespoke, minimalist interiors by Claudio Pironi, which maximize space and allow you to feel luxury regardless of where you choose to sail.

About DYNAMIQ

Dynamiq was founded in Monaco in 2014 by experienced yacht broker and designer Sergei Dobroserdov, who assembled a ‘dream team’ of world thinkers, engineers and naval architects to turn the next-generation superyacht concept into reality. “I simply believe we can propose something better that offers owners more choice: versatile yachts perfect for any occasion, whether it’s relaxing family cruising, vibrant deck parties and exploring the remotest destinations. Fast but with ocean-going range, easy to order and customise with top world brands,” says founder and CEO Sergei Dobroserdov. Dynamiq is the first company in the superyacht industry to introduce an online configurator, allowing the yacht to be easily and transparently customised down to the last detail. Dynamiq unveiled its first launch, 39m Jetsetter, at the 2016 Monaco Yacht Show to wide acclaim. The following project, the GTT 115, was developed in conjunction with the renowned design firm Studio F.A. Porsche and successfully unveiled at the 2017 MYS.  The GTT 135 Stefania (41m), will be delivered in autumn 2021.

Dynamiq has established the most advanced approach in the industry; the yacht can be completely configured online with all necessary extras and options.

Prices and delivery dates are available online at www.bedynamiq.com.

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100 Years of the Type 13 Brescia: Quadruple Victory for Bugatti

100 Years of the Type 13 Brescia: Quadruple Victory for Bugatti

With its victory in Brescia, Italy in 1921, Bugatti permanently changed the racing scene.

The event is the Gran Premio delle Vetturette. On the Circuito di Montichiari, race cars zip back and forth between the towns of Montichiari and Brescia. Tires screech, dust is thrown up into the air. There are 60 laps to be completed, each one 17.3 kilometers long. This is a real challenge for both man and machine, and remains a legendary race to this day. Bugatti Type 13 vehicles take the top four spots in the Grand Prix for Voiturettes cementing the French luxury brand’s motorsport expertise.

To mark the round anniversary, the Bugatti Club Italia organized a special event between September 12 and 16: 40 historic Bugatti vehicles, including the Type 13, 22 and 23 from all over the world, celebrated the historic victory on the beautiful routes around Lake Garda. The start and finish of each day’s tour was the legendary city of Brescia. For over 35 years, the Bugatti Club Italia has kept the history of the famous French luxury brand alive – long before the first super sports car of modern times was created with the EB 110 in 1991.

With the Type 13 “Brescia” Bugatti was responsible for a turning point in the history of motorsport in 1921. The first of its kind, the open-top sports car heralded the end of large and heavy race cars just a few years later. From 1921, its light bodywork, superior chassis, and powerful engine allowed the Type 13 to leave its competitors for dust.

As did Ernest Jules Friedrich. The French race car driver and mechanic had been convinced of the Type 13 for some time and had won the famous Le Mans race one year previously. Racing in the Voiturette category in the race in Brescia, he performed lap after lap with great concentration, took corners with precision and speed, and crossed the finishing line first – ahead of his teammates Pierre de Vizcaya, Michel Baccoli, and Pierre Marco.

Voiturettes are lightweight, maneuverable race cars. Bugatti’s Type 13 is just such a vehicle – a mere 490 kilograms in weight and a 1.45-liter four-cylinder engine that initially offers 40 PS, and later 50 PS. The open-top two-seater hits a top speed of 150 km/h and can take corners at a pace thanks to its lightweight construction and precise chassis. With the Type 13, which went into production in 1910, Ettore Bugatti brought together his ideas, continued to refine the technology over the subsequent years steadily, and focused systematically on lightweight construction and high-quality workmanship.

First four-valve engine in a car

From 1914, the engine boasted a displacement of 1.35 liters, and from 1919, it featured the first four-valve cylinder head for faster gas exchange, allowing the four-cylinder engine to deliver 30 PS. Bugatti also introduced white metal for the crankshaft bearings and pistons for higher revs as well as a fuel pump and a pump that sprayed oil onto specific components. Easy-shift four-speed transmission made it easier for the driver to change gears frequently.

In 1921, Bugatti increased the displacement to 1.45 liters, while new ball bearings for the crankshaft, which were even lighter and more smooth-running, were introduced for the later race car. At the same time, Bugatti increased the engine’s compression ratio and the carburetor flow rate, opting for a dual magneto ignition for two spark plugs per combustion chamber. As a result, the racing engine delivered powerful combustion at high revs of up to 4,500 rpm. Light wire-spoked wheels that replaced heavy wooden wheels reduced the unsprung masses and increase the vehicle’s agility further still. The Type 13 essentially set the benchmark in motorsport. It was powerful, fast, and sinewy, like a racy thoroughbred; a “pur sang.”

In the 1920s, the Bugatti vehicles won virtually every competition they entered. The lightweight, powerful and reliable sports cars from Molsheim were superior on tough road races and hill climbs in particular, making them close to unbeatable.

Following its quadruple victory in Brescia, the French atelier sold 711 Type 13 Brescia vehicles with a four-valve head as well as 388 vehicles with engines featuring an easy-turn crankshaft with ball bearings. All the subsequent four-valve vehicles even officially bore the name “Brescia” in memory of this unique success. Bugatti also applied the Type 13 concept with other vehicle lengths like the Type 15, Type 17, Type 22, and Type 23. The Type 13 was produced in Molsheim until 1926, with Bugatti selling a total of approximately 2,000 units of the model.

Bugatti Type 35 furthers the racing success

The staff began to assemble Type 35 vehicles in 1925. This vehicle furthered Bugatti’s run of success – in the subsequent years, it became the most successful race car of all time, having clocked up more than 2,000 wins. Among these wins were five consecutive victories in the Targa Florio in Sicily between 1925 and 1929, one of the toughest races of its time. With this impressive success story, the Type 35 therefore followed in the footsteps of its successful predecessor a few years previously in Brescia.

www.bugatti.com

 

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Goodwood Revival 17 – 19 September 2021

Goodwood Revival 17 – 19 September 2021

New layout, new areas, new celebrations, same Revival spirit

Revive and thrive at Revival

Recreating the glamour of motor racing as it used to be, the Motor Circuit comes alive for the Revival, both on and off the historic track. The only historic race meeting to be staged entirely in period dress, the Revival sees a return to the halcyon days of Goodwood as the spiritual home of British motor racing.

It’s a celebration of bygone days, vintage fashion and wheel-to-wheel racing around this classic circuit, which remains unchanged since its heyday.

Two new packages for 2021

Enjoy a taste of Revival from £25 per person

This year promises to be more special than ever and with the weather forecast looking promising, event-goers are in store for a memorable Revival.

Afternoon Admission tickets from £35

Perfect for those new to Revival who want to get a flavour of the event or regulars who can’t make the full day, our Afternoon Admission ticket offers customers the chance to experience the event from the afternoon into the evening.

With entry after 1300hrs, Afternoon Admission Ticket holders can take their time finessing their outfits before leisurely heading to the Motor Circuit.

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Audi grandsphere concept – First class toward the future

Audi grandsphere concept

First class toward the future

The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering.

Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.

As the second of three “sphere” concept cars from the brand with the four rings, the Audi grandsphere has a special place. That is because the technologies and design features assembled in it will turn up again within a few years in future Audi series. The Audi grandsphere concept illustrates the brand’s claim that it is becoming the trendsetter at the top of the automotive industry for technological transformation and completely new, holistic mobility offerings.

The electrically driven roadster Audi skysphere concept debuted in August 2021 – it was a spectacular vision of an automatically driving GT that transforms into a self-driving sports car with a variable wheelbase. These two concept cars – as well as the Audi urbansphere, which will appear as the third part of the trio in 2022 – are linked by their overall concept, which is derived from their ability to drive automatically at level 4. Audi is working with CARIAD, the Volkswagen Group’s software think tank, toward introducing that technology in the second half of the decade.

Level 4: not only does it change the interior space of the traditional driver-oriented cockpit and passenger seats into a spacious lounge as soon as the steering wheel and pedals are reduced. At the same time, it opens up new levels of freedom for all the passengers. That is because the Audi grandsphere not only frees the driver from the tasks of driving whenever possible, but at the same time also offers everyone onboard a wide range of options to use that freedom for individually variable experiences: communication or relaxation, work or withdrawal into a private sphere as desired. The Audi grandsphere concept transforms from being strictly an automobile in an “experience device.“

Thanks to Audi’s own services and the ability to integrate digital services, the possibilities are nearly endless. These can be used to access a variety of service options related to the current trip – such as designing a spectacular scenic route, as well as restaurant or hotel options. The vehicle also takes care of everyday tasks that go beyond the ride itself. For example, the autonomous Audi grandsphere concept picks up its passengers with information about their current destination and independently handles parking and charging.

Customized infotainment options are also available, such as seamless integration of onboard streaming from music and video providers that have been used previously. In an additional step, Audi will keep personalized and exclusive options available in the future – concerts, cultural events, or even sporting events that customers are invited to.

The Audi grandsphere concept illustrates the brand’s claim that it defines the progressive luxury of the future: for Audi, that includes the option of new high-class experiences, enabled by digitalization, as well as a holistic approach to sustainability with the goal of carbon neutrality in the near future along the entire value chain.

First class for the future times three

Audi skysphere, Audi grandsphere, and Audi urbansphere are the three concept cars that the brand with the four rings is using to showcase its vision of progressive luxury. In the process, Audi is creating a vehicle experience that goes far beyond the purpose of merely spending time in a car to get from point A to point B, and even far beyond the driving experience itself.

These concept cars feature a new design that ultimately reimagines the interior, the passenger compartment, as the center of the vehicle and no longer subordinates the passenger experience to the requirements of the technology. This is reflected in the variable layout of the interior, the disappearance of the controls, and the sheer expanse of the cabin, in addition to linking them to new service offerings.

The design process – from the inside out

Even the “sphere” in the name sends a signal: the heart of the Audi skysphere, grandsphere, and urbansphere concept vehicles is always the interior. The drive system and the handling are no longer at the top of the design specifications in this new generation of cars. Instead, the starting point is the interior, the occupants’ living and experience sphere while traveling. Their needs and desires shape the space, the architecture, and the functions. With that reassessment, the design process itself changes. At the beginning of all discussions, the focus is directed toward the interior and its design. Only after that do we design the package, exterior lines, and proportions that shape the car into a total work of art, along with the technological premises.

Space, form, function – the interior

The doors of the Audi grandsphere concept are reversed so front and back touch; there is no B-pillar. The whole world of the interior opens up to passengers as soon as they climb in. But even before that, the Audi grandsphere has identified its passengers with a pathway identification – an innovative feature – that opens the doors and welcomes them with individually staged displays and ambient light. The driver and passenger positions are automatically detected and an array of personal comfort features – such as the climate control settings and the seats – are adjusted for the individual seats. At the same time, the infotainment system accesses the passengers’ most recently used services and seamlessly resumes them inside the car. For instance, a video that a passenger was streaming on a tablet is automatically played back over the display surface in the Audi grandsphere. On the driver’s side, on the other hand, the projection surface automatically picks up on displaying the news the occupant was reading before getting in.

In the interior, the lines on the decorative surfaces and functional elements are emphatically horizontal. The open, broad interior supports the impression of a unique space and the lack of a steering wheel, pedals, or conventional dashboard create a feeling of openness and breadth.

The large glass surfaces, expansive windshield, and transparent ceiling also emphasize that feeling. The same goes for the particular geometry of the side windows: their upper half is distinctively angled – the widest part is just slightly above eye level. It is a trick that Audi demonstrated for the first time in 2017 with its futuristic AI:CON concept car and which is now moving toward series production.

The change in the comfort zone is radical: if the boss’ seat is in the back in a conventional sedan, first class has now shifted forward into the front row. That is because it is no longer necessarily subordinated, first and foremost, to the driving function and the controls. In level 4 driving, the steering wheel and pedals disappear and the front area of the cabin becomes actual free space in all its breadth, with a perfect view through the large front and side windows, as well as maximum possibilities for movement.

The interior appears particularly wide when the two individual front seats are pushed all the way back. The Audi grandsphere is a 2+2-seater. An upholstered, two-person bench with an armrest that goes around the side is integrated as a seating option in the back, while both front seats are designed for first class comfort and space.

The seating surfaces and backs of the two seats with integrated belts are visually separate. The side bolsters of the seat backs are discreetly bent, thereby ensuring support while driving through curves. The possible seat positions are optimized for every use: in the upright position, the Audi grandsphere can be perfectly ergonomically controlled – as desired and outside level 4 zones. With the back tilted 40 degrees, passengers can relax and use the infotainment system. Finally, if the back is folded out to 60 degrees, it achieves a perfect resting position. The headrest can be bent 15 degrees forward. Outlets for air that is filtered and temperature controlled – even scented, as desired – as well as speakers that are inaudible to other passengers and allow for a private aural zone are all integrated into this area.

Between the front seats – normally concealed under metallic trim – there is a compact, onboard cooler with two glasses and a designed, elegant bottle for soft drinks. This is another sign of the Audi grandsphere concept’s first class claim.

No fittings, no screens: displays and operation

One surprise when looking around in the Audi grandsphere’s natural-colored, reduced-design interior: neither batteries of dial instruments nor black screens for virtual display concepts are visible before activating the driving functions – the oft-cited digital detox at its finest.

Instead, there are clearly articulated and sedate areas with materials of the highest quality. Wood and wool, synthetic textile fabrics and metal are visible and pleasant to touch as wall cladding, seat covering, and carpeting. Many of these materials, like the hornbeam veneers, come from sustainable cultivation or are made from recycled raw materials. There is no leather in the Audi grandsphere – even this is in keeping with a progressive understanding of luxury, which is always inseparable from sustainability.

Another surprise whenever the vehicle comes to life at the touch of a fingertip: there are displays – but they take the form of projections on the wooden surfaces under the windshield. Depending on the driving status – whether manual with a steering wheel or level 4 – they are either distributed across the entire width of the interior or segmented for the driver and front seat passenger. All the information that is necessary while traveling is there in high resolution and precisely readable.

Alternatively, the projection surfaces can also be used – in automated driving mode – as CinemaScope screens for infotainment content or even as screens for video conferences. In addition, a sensor bar is integrated under the projection surfaces for quick switching between content – for instance, for music or navigation. It shows all the functions and applications that are active in the car. Icons flash for the different menus.

One particular, extremely innovative control element is located near the door cut-out on the interior cladding: the MMI touchless response. If the driver is sitting in the active position behind the steering wheel, far toward the front in the interior, he or she can use that control to haptically select various function menus via a rotary ring and buttons and click through the different levels. A simple, intuitive operation.

If, on the other hand, the driver reclines the seat far to the back during level 4 driving, he or she does not have to do without these comfort items. That is because, at that point, a combination of eye tracking and gesture control are used. A sensor directed at the eye detects the line of sight when the control unit is to be engaged. And the passenger only needs to make analogous hand motions – without leaning over – that are similar to haptic operation and can use the system just as well that way – without touching a thing.

Whether it is eye tracking, gesture or voice control, handwritten input, or touch, the same thing applies to all operation modes: the Audi grandsphere concept adjusts to the individual user and learns his or her preferences and frequently used menus – and on that basis it can not only sensibly complete rudimentary commands, but also give personal proposals directly to the user.

Control panels are even integrated into the armrests on the doors. That way, the car always offers passengers invisible touch surfaces using an optic indicator to show its position. At the same time, there are VR glasses in the armrests on the left and right doors that can be used in conjunction with infotainment options – for instance for the holoride system.

Dynamic monolith – the exterior design

At 5.35 m (17.6 ft.) long, 2 m (6.6 ft.) wide, and 1.39 m (4.6 ft.) high, the Audi grandsphere concept’s measurements reveal this sedan as an unambiguous example of the luxury class automobile. The 3.19 m (10.5 ft.) wheelbase indicates top value, which even overshadows the long version of the current Audi A8. But even more striking than what these figures suggest is the visual impression that it makes upon seeing it for the first time. That is because the Audi grandsphere looks nothing like a traditional sedan, but rather more like a tightly drawn four-door GT with a line the comes straight from the wind tunnel. And it does that while doing without any decor or superfluous flourishes.

In the process, the Audi grandsphere consistently implements the specific conditions of the electric drive system right in the front end – a short overhang, a flat hood, and the windshield that projects far forward as the foremost limit of the large interior. Nonetheless, unlike many electric cars, it does not look futuristic at all, but rather emphasizes traditional beauty ideals. The top edge of the hood is drawn far into the side of the chassis in a horizontal line, suggesting a long engine compartment – all characteristics of a GT. In the rear, that line continues at the same height across the rear wheel well, encompassing the whole cabin and emphasizing its size.

A second horizontal line emanates from the bottom edge of the hood and runs under the side windows and likewise around the entire cabin. This subdivides the door surfaces into horizontally oriented shoulders and the convex verticals below them above the rocker panel. The wheel wells have a soft, yet distinctive shape – typical Audi. The slender rear behind the massive C-pillar is a quote from traditional streamlining. And the dynamically sloping arc of the roofline reveals the grandsphere as part of the Audi Sportback tradition. All lines and all surfaces seem to organically correlate, combining to form one monolithic body.

At 23 inches, the wheels of the Audi grandsphere concept quote an icon from the 1990s – the Audi Avus. At the same time, the six double spokes signal light construction and stability, recalling functional motorsport wheels and the Bauhaus tradition in brand design.

Visible technology – light

In the front end, there is an innovative interpretation of the Singleframe that defines Audi’s look: it is shaped like a flat hexagon. The interior surfaces, behind a transparent covering, are indirectly lit from above while driving – a distinctive, extremely three-dimensionally structured visual effect.

The headlight units on the upper side of the Singleframe look narrow, like focused eyes. The lighting units reference the four rings brand logo: they enlarge and isolate the intersection of two rings into a pupil – a new, unmistakable digital light signature. This means that the size of the light areas can be adjusted according to their function as daytime running lights or as dynamically staged blinkers – depending on the traffic situation – and thereby issue an obvious signal in the interest of safety. The same graphic is also in the rear lighting units – another significant characteristic of the Audi light design.

Drive system and charging

The technology platform of the Audi grandsphere – what is known as the Premium Platform Electric, or PPE – was conceived exclusively for battery-powered electric drive systems and therefore it takes full advantage of that technology. The key element of PPE is a battery module between the axles that holds around 120 kWh of energy in the grandsphere concept. A flat battery layout is possible because Audi uses the entire vehicle base between the axes.

Together with the large wheels, this produces basic proportions that are perfect not only from a design perspective. The core benefits include a long interior and therefore legroom in both rows of seats. Additionally, the absence of a gearbox cover and a cardan tunnel increases spatial comfort in electric cars.

Nonetheless, the Audi grandsphere does not forego the quattro drive system, which is essential to the brand. That is because the concept car has separate electric motors mounted on the front and rear axles that use electronic coordination to deliver all-wheel drive on demand and execute a perfect balance between driving dynamics and energy efficiency. The Audi grandsphere concept’s two electric motors are capable of delivering a total output of 530 kW and a torque of 960 Newton meters.

Fast charging, high range

The heart of the drive system is the 800 volt charging technology. Like the Audi e-tron GT before it, this technology ensures that the battery can be charged with up to 270 kW in a very short time at fast-charging stations.

This strategy makes charging times that approach a refueling stop for a car with a conventional engine possible. Just ten minutes are enough to charge the battery to a level sufficient to power the car more than 300 kilometers (186 miles). In less than 25 minutes, you can charge the 120 kWh battery from 5 to 80 percent.

Together with a range of more than 750 kilometers (466 miles) – depending on the selected drive system and power output – the Audi grandsphere concept is unconditionally suitable for long distances. Furthermore, its range and charging speed keep pace with those of combustion engines, making it the perfect universal car for everyday needs.

In terms of dynamic qualities, the Audi grandsphere concept – as is typical for an electric car – truly outshines its rivals with combustion engines. Thanks to the high torque that is available from the first revolution, acceleration from 0-100 km/h (62 mph) takes just over four seconds; maximum speed is limited in the interest of increased range.

Air suspension and active suspension for maximum comfort

The front wheels are connected via a five-link axle, specially optimized for electric vehicles. In the rear, there is a multi-link axle that, like the front, is made of aluminum. Despite the long wheelbase, the steerable rear wheels provide excellent maneuverability. The luxurious Audi grandsphere concept touring sedan utilizes Audi air suspension – a single chamber system with adaptive dampers. Quite well suited for dynamic driving when necessary it guarantees gentle comfort without noticeable vehicle body movements, under normal conditions.

The reason: the Audi grandsphere concept has active suspension. The high-tech system can separately pull up or push down on each wheel separately in milliseconds via electromechanical actuators. That makes it possible to actively control the state of the chassis in every driving situation and therefore significantly reduce pitching and plunging when accelerating or braking. Thanks to the front camera, which recognizes unevenness, the adjustments happen predictively. The navigation system’s topographical data are also used to integrate curve radii, gradients, and inclines into the system’s projection.

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Audi skysphere concept – The future is wide open 2021

Audi skysphere concept (2021)

Audi has unveiled the first member of a new family of concept vehicles, a spectacular roadster. Audi skysphere concept is the name of the electric-powered, two-door convertible whose lines lead directly to the Audi design of tomorrow. With it, the brand is illustrating its vision for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle a platform for captivating experiences. This is being made possible thanks to autonomous driving, a revolutionary redesign of the interior, and a seamless digital ecosystem.

The Audi skysphere concept shows how the brand is redefining luxury in the future – it’s no longer just about driving. The concept car was designed with the clear objective of offering its occupants captivating and world-class experiences.

Static photo,
Colour: Stage Light

To give passengers the maximum amount of freedom, the Audi skysphere concept was designed for two different driving experiences: a grand touring experience and a sports experience. This makes use of a spectacular technical detail – the variable wheelbase. Electric motors and a sophisticated mechanism with body and frame components that slide into one another make it possible to vary the wheelbase itself and the exterior length of the car by 250 millimeters. At the same time, the vehicle’s ground clearance is adjusted by 10 millimeters to enhance comfort and driving dynamics.

With the touch of button, the driver can take advantage of their freedom and choose their own driving experience– either they pilot their 4.94-meter-long e-roadster themselves in “Sports” mode with a reduced wheelbase, while the rear-wheel steering ensures that the vehicle remains extremely agile despite its dimensions. Or they can choose to be chauffeured around in a 5.19-meter GT in the autonomous “Grand Touring” driving mode while enjoying the sky and the scenery, maximum legroom, and the services offered by a seamlessly integrated digital ecosystem.

In this mode, the steering wheel and pedals move into an invisible area; the feeling of space in the concept car opens up completely new realms of possibility for such a sporty convertible. Meanwhile, the Audi skysphere automatically keeps an eye on the road and traffic with its sensor system and drives the occupants safely to their destination.

Static photo,
Colour: Stage Light

Similar to how the interior design offers a new, contemporary interpretation of luxury, digitization and the ecosystem open up unprecedented levels of freedom and worlds of experience for the vehicle’s passengers. Thanks to Audi’s own services and the ability to integrate digital services, the possibilities are nearly endless. In addition, the passengers can share their experience on the road with friends via social media, with images of the interior and the surrounding area. The vehicle also takes care of everyday tasks that go beyond the ride itself. For example, the autonomous Audi skysphere concept picks up its passengers with information about their current destination and independently handles parking and charging.

Static photo,
Colour: Stage Light

Audi skysphere to be unveiled on its home turf in California

The Audi skysphere concept will make its public debut on August 13, 2021, as part of Monterey Car Week – on the legendary fairways of the Pebble Beach golf course. This means the vehicle’s unveiling in California is taking place more or less on its home turf. This is because the concept car was conceived and designed at the Audi Design Studio in Malibu, just a stone’s throw away from the Pacific Coast Highway, the legendary coastal road that connects the suburbs of Los Angeles with northern California. Studio manager Gael Buzyn and his team are the creative minds behind the project. A legendary classic model from the company’s own history – the Horch 853 roadster – served as the inspiration for the new groundbreaking model. The impressive convertible, which is also around 5.20 meters in length, was not only the definition of modern luxury in the 1930s, but also won the Concours d’Elegance in Pebble Beach in 2009.

But the visual inspiration from its predecessor is limited to the concept car’s dimensions and typical proportions with a rather compact cabin and long front end. A look under the hood of the Horch reveals an imposing straight-eight engine with a displacement of 5 liters. The Audi skysphere, on the other hand, mainly has electric drive components between the front axle and the windshield, such as the charger and the DC/DC converter, plus the actuators and electronic and mechanical components for the adaptive wheelbase. It also features a spacious trunk filled with two golf bags specially designed for the concept car.

Static photo,
Colour: Stage Light

The drive system: 465 kW of power

“New technologies like electrification, digitalization, and autonomous driving gave us the opportunity to create an experience that goes way beyond the one that typical roadsters offer today,” said design project manager Gael Buzyn.

An electric motor positioned on the powered rear axle is responsible for delivering power to the wheels of the Audi skysphere. A total of 465 kilowatts of power and 750 Newton meters of torque have an easy time with the roadster, which only weighs around 1,800 kilograms. The weight distribution of around 60 percent on the powered rear axle results in ample traction and acceleration from 0 to 100 km/h in just four seconds, if required.

The Audi skysphere’s battery modules are primarily positioned behind the cabin – an ideal configuration for the vehicle’s center of gravity and agility. Further modules can be found between the seats in the center tunnel of the skysphere interior – another position chosen in favor of vehicle dynamics. The battery’s capacity is expected to be more than 80 kWh, giving the car a range of more than 500 kilometers according to the WLTP standard, at least in the economical GT mode.

Static photo,
Colour: Stage Light

The chassis: rear-wheel steering and adaptive air suspension

The vehicle features double wishbone axles in the front and the rear. The upper and lower wishbones are forged or cast from aluminum. Steering takes place via a steer-by-wire system that controls both the front and the rear wheels. Because the system is not mechanically connected to the front axle, the driver can select different steering ratios and steering settings – all at the touch of a button. This allows the steering to be adjusted from extremely direct to comfortable, but also from high self-aligning forces to minimal self-aligning forces, for example when parking. The rear-axle steering and adaptive wheelbase also contribute to the car’s small turning radius.

A long-established Audi chassis technology ensures that the suspension delivers the necessary level of versatility – the latest evolutionary stage of Audi’s adaptive air suspension has been implemented in the concept car and features three independent air chambers to provide a comfortable base suspension. Individual chambers can be deactivated for a more sporty ride with fast acceleration. The result is that the characteristic curve of the spring becomes more progressive, reducing roll and pitch to a minimum. Lowering the body by 10 mm reduces aerodynamic drag – particularly relevant when driving long distances.

The Audi skysphere’s active suspension plays a key role in the versatility of the car’s handling characteristics. When simply coasting along, the individual wheels are selectively raised or lowered to compensate for unevenness and undulations in the road surface – the result of a symbiosis between the navigation system’s digital predictions and the active chassis’ sophisticated control and actuation systems. Mounted on aerodynamically styled 23-inch alloy rims, the 285/30 tires strike a perfect balance between suitability for long-distance trips thanks to minimal rolling resistance and a sporty, active driving style with high longitudinal and lateral acceleration.

Design Sketch

The exterior: reverence without retro

When it comes to their footprint – 5.23 meters in length versus 5.19; a width of 1.85 versus 2.00 meters – it is easy to see the similarity between the legendary Horch 853 convertible and the Audi skysphere. A striking difference, on the other hand, can be found in their height – the legendary Horch, with its iconic design, towered up to 1.77 meters depending on the body shape, while its autonomous descendant, the Audi skysphere, ducks down to the road in Sport mode at 1.23 meters flat, with an optimized center of gravity and aerodynamics. The concept car pays its respects to the classic model without merely remaining a retro imitation.

After all, apart from its dimensions, it’s the lines that make a real difference. With its wide curved and flared wheel arches typical of the brand, the skysphere emphasizes the wide track – a visible indication of its dynamic talents. Viewed from the side, the proportions are impressive with a long hood and – especially at the front – a short overhang. The surfaces of the wheel arches and front hood are organically curved. The rear end was developed in a wind tunnel and combines elements of a speedster and a shooting brake with large glass surfaces in a traditional streamlined design. Two overnight bags designed specifically for the Audi skysphere find space under the glass, and are held in place with straps that are stretched in a crosswise pattern.

The front end – although no longer serving as a radiator grill – clearly features the brand’s typical Singleframe and the three-dimensionally designed, illuminated emblem with the four rings. The entire Singleframe and also the adjacent surfaces on the sides are designed with white LED elements to literally act as a stage for visual effects – both functional effects as well as moving welcome sequences when the vehicle is opened and closed.

Detail

Gentle dimming and a structured, rhythmically pulsating light produce an elegant effect. The daytime running lights in the side front sections, in turn, give the lighting units a resolute, focused “gaze.” If the wheelbase is changed, the LEDs in the front and rear display a specially composed dynamic sequence.

The rear end is also dominated by a digitally controlled LED surface that extends across the entire width of the vehicle. Countless red LEDs are scattered like rubies across the vertical rear surface. Reflections create dynamic lighting and shadow effects when the lighting units are switched on and off.

Upon changing the wheelbase and thus the operating mode from GT to Sport, the light signature also changes and sends a clear indication of the changed character of the Audi skysphere concept, particularly in the area around the Singleframe.

A characteristic feature of the side view are the rocker panels, which seem to protrude into the rear wheel arch – a necessary feature when varying the wheelbase actually pushes it backwards. The rocker panel is attached to the front end of the car, and as it moves, the panel also slides to the rear under the fixed door. In the process, the wheelbase is reduced from the standard size of an A8 L to the significantly more compact size of the curve-compatible Audi RS 5 – 25 centimeters make all the difference. And not just technically, but also visually and, above all, in terms of the driving experience.

There’s no doubt that the Audi skysphere concept has two personalities – a GT and a luxury sports car. The key differences, however, can only be enjoyed in the interior, because here, behind the rear-hinged and wide-opening doors, the Audi skysphere offers highly contrasting experiences.

The interior: two spheres of experience in one

When it comes to the three upcoming concept cars Audi skysphere, Audi grandsphere, and Audi urbansphere, the brand is placing the space that surrounds the passengers (“sphere”) and which becomes an experience for them – the interior – at the center of its designs. This is because all three vehicles are designed for level 4 autonomous driving – meaning that in certain defined road and traffic situations, the driver can delegate complete responsibility to the car and no longer has to intervene.

As a result, control elements such as the steering wheel and pedals can be swiveled into an invisible position and thereby completely removed from the interior. And passengers, including the one in the front left seat, can enjoy a new form of freedom – the freedom to relax in the open air, enjoy the scenery and the wind, or interact with the Internet and the world thanks to the connection with the digital ecosystem in the Audi skysphere.

Free of controls, the interior appears as a light, spacious environment, inspired in many areas by the Art Deco universe. The comfortable seats boast the visual elegance of designer furnishings, yet they fulfill the functions of an car seat in driving mode without any compromises – side support and safety features are part of the package. They are upholstered in sustainably produced microfiber fabric and, thanks to their variable position in the interior, offer the kind of freedom to move and legroom that can otherwise only be experienced when flying first class on an airplane. Environmentally certified eucalyptus wood and synthetically produced imitation leather are other sustainably manufactured materials that contribute to creating an unparalleled experience in the vehicle’s interior.

Should the Audi skysphere concept be used in driver-operated mode, then the interior transforms into an ergonomically perfect driving machine cockpit. Together with the chassis and body, the instrument panel and the monitor panel on the center console also move to the rear. The driver finds all the controls, including the steering wheel and pedals, in the position that best suits them.

Large touch monitor surfaces – 1415 mm wide, 180 mm high – on the dashboard and in the upper area of the center console are used to operate the vehicle and infotainment systems. In Grand Touring mode, this can be used to display content from the Internet, video conferences, or streamed movies. Small touch panels in the doors are used to operate the air conditioning.

A high-quality sound system – befitting of this luxury convertible – delivers concert hall audio quality even when the vehicle is in motion. The speakers are hidden behind the door panels; a few more in the rear interior wall even produce surround sound. The shape of the headrests prevents turbulence and also annoying wind noise.

The vehicle experience: luxury without limits

Audi skysphere, Audi grandsphere, and, coming in 2022, Audi urbansphere are the three concept cars that the brand with the four rings is using to showcase its vision of progressive luxury. In the process, Audi is creating a vehicle experience that goes far beyond the purpose of merely spending time in a car to get from point A to point B, and even far beyond the driving experience itself.

These concept cars feature a new design that ultimately reimagines the interior, the passenger compartment, as the center of the vehicle and no longer subordinates the passenger experience to the requirements of the technology. This is reflected in the variable layout of the interior, the disappearance of the controls, and the sheer expanse of the cabin. In Grand Touring mode, this not only allows both passengers to enjoy a smooth and pleasant journey, but also combines it with new service offerings. These can be used to access a variety of service options related to the current trip – such as designing a spectacular scenic route, as well as restaurant or hotel options.

Customized infotainment options are also available, such as linking the on-board streaming service to music and video providers used at home. And in a further step, Audi also aims to provide personalized and exclusive options for users of its luxury cars in the future – such as concerts, cultural events, or even sporting events that are only available upon special invitation. In this way, a vehicle like the Audi skysphere concept will become a platform for experiences that expand horizons beyond the mere ride in just a few years.

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Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Two German design icons sought and found each other: Berlin-based eyewear manufacturer ic! berlin and Mercedes-Benz are jointly launching a sunglass collection. The Designers of both brands have worked hand in hand to develop a design language that goes far beyond a pure logo cooperation. It combines the essential expressive features of both worlds. The result is five new exclusive eyewear models, which are based on design elements of Mercedes-Benz and Mercedes-AMG vehicles and are crafted in the ic! berlin manufactory in Berlin-Marzahn.

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin

Dynamic shapes, exclusive materials, colour accents in lacquer and excellent wearing comfort characterize the new Capsule 2021. The Puristic design, typical of ic! berlin, meets the avantgarde spirit of Mercedes-Benz and interprets the vehicle design in each model in a special way. Stainless steel frames, high-performance ZEISS lenses, soft silicone nose pads and high-quality temple hinges ensure that every pair of eyewear remain an expression of individual lifestyle for a long time. In addition to the classic Mercedes-Benz logo, the new Mercedes-Benz pattern is lasered onto the temples as stylish branding.

The Mercedes-AMG model AMG 02 for men is a masculine and a sporty reinterpretation of the pilot shape design. They are available in four colour variations. The frame of the AMG 02 shows a powerful edge with its straight lines and underlines the extroverted appearance with accents in the three paint colours; red, yellow and blue. These colours were also developed in collaboration with the Mercedes-AMG designers. The hand-applied varnish adorns the thin-connecting brow arch over the bridge and the front upper sides of the temples.

The AMG 02 is available in the following colour variations:

  • Storm Grey and Gun Metal / Yellow – grey-blue frame, grey glass with colour gradient, yellow lacquer accents
  • Ultra Beam and Chrome / Blue – frame and temples in chrome, mirrored glass, blue colour accents
  • Nightfall and Black/ Red – black frame and temple, dark grey lenses, red accents
  • Black to Grey and Black – black frame and bracket, black glass with a gradient, no colour accents

The Mercedes-Benz variant, MB Shield 02, is a unisex model with a futuristic look. The simple mono disc is held in place by a stainless steel half frame, which is accentuated by a Plotic Clip in the area of the bridge. This is painted in the colour variant Ultra Beam and Fashion Silver as a contrast to the mirrored glasses and the silver frame in iconic Lemon Verbena. The Plotic Clip is black in the colour variant Night Shadow and Electric Light Blue with dark blue lenses with a colour gradient and light blue frame. In addition to the clean version, the Night Shadow glass is also available with a striking Mercedes-Benz pattern.

“The collection proves how our design philosophy of ‘sensual clarity’ can be expressed in different styles – from classic and elegant to sporty and futuristic – in the form of eyewear. For me, it was important to develop a wide range of formal interpretations, analogous to the range of our vehicles, in order to appeal to different customers. The high aesthetic standards, which include the continual reinterpretation of stylistic elements which create the identity of both partners, form a convincing product with the goal of maximum functionality. This goal is also inherent in both companies,” says Martin Bremer, Head of Creation Corporate Design at Mercedes-Benz.

The MB 04 is a unisex model with sporty elegance and a real flyweight at only 17 g. The trapezoidal glasses with bevelled sides are held by a discreet stainless steel frame. Here, too, the design highlight is the lacquer accent on the brow-bones and on the temples – in colour variants:

Black to Clear and Graphite / White in white
Night Fall and Black / Red versions in red
The MB 04 Blueberry Fade and Electric Light Blue, on the other hand, achieved their colour brilliance through the blue-violet glasses with a colour gradient in the light blue frame.

A reinterpretation of the iconic trapezoidal shape is the men’s MB 05 model. The sophistication of the MB 05 lies in its cool simplicity. It is offered in the colour combinations:
Storm Grey and Gun Metal / Yellow
Ultra Beam and Electric Light Blue / Off White
as well as Nightfall and Black / Red.
On this straight frame, the subtle lacquer application on the middle brow arch sets the colour accent.

The women’s model of the collection, MB 06, is a fashion statement. Oversized in the shape of a butterfly and with an accentuated frame on the side, these sunglasses combine trendy retro chic with luxurious style. The combination of ocean fade and rose gold is particularly striking. The colour gradient of the lenses change from dark blue to a delicate shade of purple, which the frame, with the widened side sections and the bridge in rose gold, take up again. The model in Sunset Boulevard and Aubergine with brownish-purple lens is a little less playful and yet very feminine. The classic colour combination Black to Grey and Black has a delicate mauve stripe along the upper edge as a design element.

“With our new Capsule Collection, we want to show that something very special can arise in the eyewear segment when two design-savvy brands as ic! berlin and Mercedes-Benz team up,” explains Harry Skinner, Lead Designer ic! berlin.

About ic! berlin

The eyewear manufacturer ic! berlin was founded in Berlin in 1996. It manufactures innovative eyewear made in Berlin by hand. ic! berlin models are extremely light, flexible and are characterized in particular by a screwless joint solution that is unique worldwide. Each collection line stands for its own unique form language and represents a part of the company’s own design identity. By now, eyewear from ic! berlin is sold in over 60 countries around the world. The company has its headquarters in Berlin and currently employs more than 180 people.  www.ic-berlin.de

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Honda Aircraft Company Unveils the HondaJet Elite S

Honda Aircraft Company the HondaJet Elite S

GREENSBORO, N.C. – May , 2021 – Honda Aircraft Company today revealed a new upgraded aircraft, the “HondaJet Elite S,” at its first ever virtual product launch event themed “Innovation Continues: Elite S.”

The HondaJet Elite S features several upgrades that expand operational capability and improve flight operation. With an increased maximum takeoff weight of 200 lbs., customers can now fly up to 120 nm (138 mi) further* at a higher payload, or take an additional passenger* during their typical mission.

Additionally, the new avionics features of FAA DataComm and ACARS replace traditional voice commands with text-based messaging to improve the clarity and efficiency of communications. Combined with the newly introduced Advanced Steering Augmentation System (ASAS), the Elite S further reduces pilot workload and maximizes safety.

Honda Aircraft Company the HondaJet Elite S

Honda Aircraft Company the HondaJet Elite S

Taking the HondaJet’s signature exterior profile to the next level, the HondaJet Elite S introduces new styling with exclusive paint schemes available in Gunmetal, Luxe Gold, and Deep Sea Blue. These new color options are topped off with a signature Elite S logo, with the bold red S and further customization available depending on exterior color selections.

While introducing the HondaJet Elite S, Honda Aircraft Company unveiled an Elite S with a special paint scheme, which represents the company’s continued commitment to research and development of leading-edge technology to realize new possibilities and propose new value for business aviation.

 “Since its introduction in 2018, the HondaJet Elite has achieved the best performance in its class while also being the most efficient, and with the new Elite S, we take another step forward in expanding the aircraft’s capability,” said Honda Aircraft Company’s President and CEO Michimasa Fujino. “As a result of the innovation, design and engineering on the new Elite S, we are once again setting a new standard in business aviation.”

The HondaJet Elite S has inherited the aeronautical breakthroughs developed by Honda Aircraft Company, including the Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) fuselage nose and wing, composite fuselage and a highly customized avionics suite. The aircraft continues to be the most efficient, quietest, fastest, highest, and farthest-flying in its class. *additional range benefit begins to phase in above 650 lbs. of payload; additional passenger/payload benefit ranges from 170-200 lbs. depending on range of mission

– Key new features of the HondaJet Elite S –
Increased Gross Weight 200 lbs.
• Carry additional payload for the same distance, or load more fuel and fly further with the same payload.

Avionics Software Upgrade *optional featuresA
Building on the highly customized HondaJet avionics suite based on G3000, the Elite S introduces several new advanced features enabling more seamless communication and reduced pilot workload for more efficient operations.
• FAA Data Comm: Functionality intended to replace traditional voice commands with text based messaging for departure clearance and enroute services where available in the United States.
• ACARS: Enables text based messaging with both air traffic services and operation centers. Air traffic services include terminal information, terminal weather, and departure clearance from supported airports. ACARS also provides several functionalities for communicating with operation centers including: flight plan upload, messaging, weather, and automatic transmission of position reporting and Out/Off/On/In status.
• COM3: This functionality allows the operator to disable the Datalink Mode of the radio and use it as a 3rd VHF, to increase dispatch reliability. This function will come with selection of FAA Data Comm and ACARS.

Advanced Steering Augmentation System (ASAS)
• Advanced Steering Augmentation System (ASAS) reduces pilot workload and enhances safety for missions in specific weather conditions.

New Styling Options
• New exterior paint schemes: Gunmetal, Luxe Gold, Deep Sea Blue
• Several color options for the new Elite S logo with the bold red S as a standard offering.
For more information, visit hondajet.com.

About the HondaJet Elite S

The HondaJet Elite S is the fastest, farthest and highest-flying plane in its class. The HondaJet Elite S incorporates Honda Aircraft’s many technological innovations, including the unique Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) nose and wing, and composite fuselage. The aircraft is also powered by the GE Honda Aero Engines HF120. All of these advancements contribute to the aircraft’s superior performance, unparalleled efficiency and maximized fuselage space, making the aircraft’s cabin the largest in its class. The HondaJet Elite S cabin features a full service galley, a private lavatory with optional belted seat and an industry first Bongiovi sound system. The aircraft sets the standard in safety and human-machine interface technology with an ergonomically designed cockpit and highly customized Garmin® G3000 avionics suite.

Honda Aircraft continues to be committed to improving lives through personal mobility, while living in a sustainable society. The HondaJet Elite S remains significantly more fuel efficient and emits less greenhouse gases than all other similarly sized twin-engine business jets. Certified for single pilot operations, the HondaJet Elite S continues to live up to the company’s reputation for superior performance, efficiency, quality, and value.

About Honda Aircraft Company

Honda Aircraft Company is a wholly owned subsidiary of American Honda Motor Co., Inc. Founded in 2006, Honda Aircraft’s world headquarters is located in North Carolina, the birthplace of aviation. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motor Co., Ltd. is alive today as Honda Aircraft fulfills one of Honda’s longstanding dreams to advance human mobility skyward.

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‘This is for you, world’ – the marketing campaign for the EQS

‘This is for you, world’ – the marketing campaign for the EQS

Concept and objectives

‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS

  • The EQS is the first model in the Mercedes-EQ family to be based on the modular architecture for luxury and executive-class electric vehicles. It marks an important milestone in Ambition 2039 – the path to the CO2-neutral mobility of the future at Mercedes-Benz.

    ‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS

  • For the first time, a marketing campaign starts at the same time as a world premiere – in a uniform look. The campaign translates the EQS’s seemingly magical fusion of technology, design, functionality and connectivity into a surreal look that challenges the reality we know. The campaign breaks with conventions and works with a mix of abstract art and fashion that stimulates visually.

“We are particularly pleased to launch an integrated marketing campaign for the first time synchronized at the world premiere of the EQS,” says Bettina Fetzer, Head of Marketing Mercedes-Benz AG. “With this extraordinary staging, we want to combine sustainable mobility with an emotional and luxurious brand experience and further strengthen the fascination for our electric Mercedes-EQ models.”

‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS

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Lamborghini Lambo V12 Vision Gran Turismo en Montecarlo

Sant’Agata Bolognese / Monte-Carlo, Mónaco, 24 de noviembre de 2019 – Automobili Lamborghini presenta su nuevo concept car, el Lamborghini Lambo V12 Vision Gran Turismo, por delante del mundo Finales del Campeonato de Gran Turismo Certificado por la FIA 2019 que tendrá lugar en Monte Carlo, Mónaco.

Lamborghini Lambo V12 Vision Gran Turismo en Montecarlo

El Lambo V12 Vision GT es un concepto muy visionario, que enfatiza la “diversión de conducir” dentro del entorno digital del icónico juego de carreras Gran Turismo Sport para Sony PlayStation 4, donde estará prácticamente disponible a partir de la primavera de 2020.

Stefano Domenicali, presidente y CEO de Automobili Lamborghini SpA comenta: “Lamborghini es una marca muy joven, y es por eso que estamos aquí hoy para presentar nuestra nueva visión virtual en forma de modelo real, con un diseño muy futurista y genial para ser disfrutado por la joven generación de entusiastas de los juegos de carreras y los súper deportivos ”

La Lambo V12 Vision GT presenta un diseño muy emocionante producido por Lamborghini Centro Stile en Sant’Agata Bolognese. Es un monoplaza, que en su forma virtual utiliza el tren motriz del Lamborghini Sián FKP 37.

El diseño se basa en el ADN de diseño histórico de Lamborghini, ampliando el potencial del lenguaje de diseño de una manera muy futurista. Centrado en la línea central única, la silueta icónica de todos Modelos Lamborghini, enfatiza un diseño de un solo asiento concebido para un juego de carreras donde no se necesita un pasajero.

El potente diseño general del concept car está dedicado a la aerodinámica sofisticada. Un ala grande que alberga una luz trasera Y significativa domina la parte trasera. Todos los elementos están diseñados como superficies de alto rendimiento, integrando diseño y aerodinámica. El cuerpo principal está desconectado de los guardabarros, y el tema inspirado en el hexágono en las ventanas laterales está inspirado en el Lamborghini Marzal de 1968. El Lambo V12 Vision GT utiliza la típica firma Y de Lamborghini para las luces delanteras y las luces traseras.

Un concepto visionario requiere un diseño interior adelantado a su tiempo. El conductor entra en la cabina como un piloto de caza a reacción, desde la parte delantera del automóvil. Los principales controles de conducción se encuentran dentro del El volante futurista y toda la información del conductor se proyecta prácticamente delante del conductor. “El Lambo V12 Vision Gran Turismo está creado para proporcionar el mejor auto virtual para los jóvenes fanáticos y jugadores, que están muy entusiasmados con Lamborghini y sus aspiraciones futuristas”, dijo Mitja Borkert, directora de Lamborghini Centro Stile.

“Es una oportunidad para el talento de diseño dentro de Lamborghini para estirar las alas y visualizar un automóvil que, como todos los Lamborghini, es un giro de cabeza y la mejor experiencia de conducción, pero también refleja el empuje de Lamborghini en tecnologías futuras, particularmente en el campo de materiales ligeros e hibridación “.

Photos and videos: media.lamborghini.comLamborghini Lambo
Information on Automobili Lamborghini: www.lamborghini.com

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