Carlsbad/Stuttgart, June 15, 2023

CreatingIconicLuxury: The Mercedes-Benz brand history is a source of inspiration for the future.

From the three-pointed star to gullwing doors and cab-forward design: over the decades, the Mercedes-Benz design
teams have created and established iconic elements. These are unmistakably associated with the brand,
shaping the Mercedes-Benz myth and creating desire. The Mercedes-Benz design team will continue to
develop the brand’s iconic style to further strengthen this heritage and carry it into the future.

PinnacleOfExclusivity: Exceptional customisation options, one-offs from collaborations, limited collector’s

and special editions, pioneering show cars and research and concept vehicles are the epitome of exclusivity
for Mercedes-Benz.

IDCCarlsbad: The Mercedes-Benz Design Centers provide important impetus for the continuous

development of the design philosophy of sensual purity and for setting trends with new design ideas. At the
International Design Center Carlsbad, the Mercedes-Benz design Team creates show car exteriors, vehicle
studies and mobility concepts for tomorrow and beyond. It does this by picking up on stylistic trends on site,
then analysing and creatively implementing them.

The Californian lifestyle influences the site just as much as
its proximity to Mercedes-Benz Research & Development North America. A very special form of creativity
flourishes in Carlsbad, leaving its mark on Mercedes-Benz design and opening up new perspectives.

VisionOneEleven: With the Mercedes-Benz Vision One-Eleven, the brand presents a concept sports car that

progressively reinterprets the C 111, a brand icon of the 1970s. Much like its historic predecessor, it
combines stunning design with the most innovative drive technology. The Vision One-Eleven makes use of
axial flux motors from YASA, which have an unmatched power density far beyond comparable radial motors,
while being extremely lightweight.

ExclusiveCollection: Mercedes-Benz is launching the “LIMITED EDITION 1 OF 111” collection along with the

Mercedes-Benz Vision One-Eleven. This is the first time that an iconic design study has been accompanied by
a lifestyle collection consisting of five exclusive pieces. In addition to the striking colour of the concept sports
car, the individual accessories also reflect the vehicle’s characteristic design elements.

AugmentedReality: The Mercedes-Benz design team used augmented reality (AR) to create a visionary user

experience for the premiere of the Mercedes-Benz Vision One-Eleven and integrated it into a virtual test
model of the Vision One-Eleven interior. The physical vehicle interior and the digital interface merge
seamlessly, so that virtually the entire car becomes a user interface.

  • To create the fastest road-legal car on the Nürburgring Nordschleife
  • Power-to-weight ratio of roughly one hp per 2.2 lbs. (1 PS per kilogram)
  • Significantly more downforce than the current 911 GT3 RS
  • Charges roughly twice as quickly as the Taycan Turbo S

At Porsche, innovative concept cars have always laid the groundwork for the future. The sports car manufacturer is continuing this tradition with this latest concept study. Mission X is a spectacular, conceptual reinterpretation of a hypercar, with Le Mans-style doors that open upwards to the front and an ultra high-performance, efficient electric powertrain.Atlanta. Celebrating 75 years of Porsche sports cars, the storied marque today revealed its newest concept car: the Mission X. As a design study, not offered for sale, with production to be decided in due time, the Mission X is a glimpse into what the sports car of the future could look like.

“The Porsche Mission X is a technology beacon for the sports car of the future. It picks up the torch of iconic sports cars of decades past: like the 959, the Carrera GT and the 918 Spyder before it, the Mission X provides critical impetus for the evolutionary development of future vehicle concepts,” says Oliver Blume, Chairman of the Executive Board of Porsche AG. “Daring to dream and dream cars are two sides of the same coin for us: Porsche has only remained Porsche by constantly changing.”

Michael Mauer, Head of Style Porsche, says: “The Mission X is a clear commitment to the core of the brand. The continuing, enhanced expression of our brand and product identity is an important compass for us to navigate the development of our series-production models. The concept study symbolizes a symbiosis of unmistakable motorsport DNA with a luxurious overall impression.”

Measuring approximately 177 inches long and 78.7 inches wide, the Mission X concept study is a relatively compact hypercar. With a wheelbase of 107.4 inches, it has the dimensions of the Carrera GT and 918 Spyder. For aerodynamic purposes, the concept car has staggered tires, with 20-inch wheels at the front and 21-inch wheels at the rear.

Design: classic brand elements reinterpreted
The Mission X represents the pinnacle of performance and modern luxury. At the same time, its sculpted form and muscular lines demonstrate that hypercars do not have to look aggressive. The low-slung body, which is less than 47.2 inches tall, is finished in Rocket Metallic – an elegant paint color specially designed for the concept study. Design elements in a carbon fiber are found below the beltline. These components have a satin finish and are therefore slightly colored, but their material structure remains recognizable.

The wheels of the concept study feature elaborate details: the rear axle is fitted with almost transparent aero blades, which are designed like turbines for better cooling of the brakes.

A lightweight glass dome with an exoskeleton made of carbon fiber reinforced plastic (CFRP) extends over both occupants. Le Mans-style doors are attached to the A-pillar and the roof; they open forwards and upwards. This type of door was previously used on the legendary Porsche 917 racing car. Another eye-catcher is the light signature: for the Mission X, the designers have reinterpreted the characteristic Porsche four-point graphic. The vertical base form of the headlights was inspired by historic racing cars such as the Porsche 906 and 908 and drawn well down towards the road. A high-tech support structure frames the LED light modules and presents the exposed narrow elements of daytime running lights and indicators. When activated, the light opens up like an eye blinking open. Fully illuminated, the headlights make a confident statement.

A full-length light unit that appears to float characterizes the rear of the Mission X. Transparent, illuminated Porsche lettering is a standout feature. The sculptural rear light emerges, as if suspended in the air, from a support structure and extends across the entire width of the vehicle in four segments. While charging, the ‘E’ of the Porsche lettering pulses.

One special detail is the modernized Porsche crest, which makes its debut on the Mission X. Brushed precious metal, a three-dimensional honeycomb structure, a refreshed heraldic beast and more subtle gold color – on close inspection, these are the differences between the modernized Porsche crest and its immediate forerunner. With its cleaner and more state-of-the-art execution, the refined crest communicates the character of Porsche. On the Mission X, it is found on the hood and steering wheel as well as in monochrome form on the wheel centers.

The driver focus can be seen in the asymmetry of the interior and its color concept. The two seats are colored differently. Apart from the leather pads in Andalusia Brown, the driver’s seat is Kalahari Grey and forms a single unit of color with the center console and the dashboard. The passenger seat is in the contrasting Andalusia Brown shade. Beyond the CFRP seat shells, and their six-point seatbelts integrated into the monocoque, further motorsport parallels include the open-top steering wheel, which has mode switches and shift paddles. There are multiple cameras on board. Recording starts as soon as the driver presses the Record button (REC) on the multi-purpose controller.

Another highlight is found on the passenger side, where there is a bayonet system embedded in the instrument panel to which a stopwatch module can be attached. For the Mission X, Porsche Design has created a special stopwatch module with an analogue and digital display. The clocks are designed for both racetrack and rally use and can display the lap times or vital data of the driver, among other information.

Technical vision: top marks in power-to-weight ratio, downforce and charging performance
Porsche exemplifies e-performance yet is also a pioneer in sustainable mobility. The concept study meets both objectives in full measure. If the Mission X goes into series production, then it should:
• be the fastest road-legal vehicle around the Nürburgring Nordschleife
• have a power-to-weight ratio of roughly one hp per 2.2 lbs.
• achieve downforce values that are well in excess of those delivered by the current 911 GT3 RS
• offer significantly improved charging performance with its 900-volt system architecture and charge roughly twice as quickly as the current Porsche frontrunner, the Taycan Turbo S

The battery is installed centrally behind the vehicle’s seats. This ‘e-core layout’ centers the mass in the car. As with a conventionally powered mid-engine car, this provides the basis for excellent agility.

Predecessors: innovative super sports cars from Porsche
The fastest series-production car of its time; first series-production Porsche to be made of carbon fiber, and the first road-legal vehicle to beat the seven-minute mark on the Nürburgring Nordschleife – the Porsche 959 (1985), Carrera GT (2003) and 918 Spyder (2013) were milestone models in the world of super sports cars. And that makes them the conceptual forerunners of the Mission X.

In 1985, the Porsche 959 made its debut as a technology platform. Its 443 hp six-cylinder twin-turbo boxer engine, combined with an aerodynamically optimized body, propelled the super sports car to a top speed of 197 mph – then the world record for a series-production sports car.
With its V10 engine and 605 hp, fierce design and, not least, its incomparable driving experience, the Porsche Carrera GT remains an icon among super sports cars to this day.

Porsche hybrid technology reached a spectacular zenith with the 918 Spyder. In September 2013, the 887 hp two-seater was the first road-approved vehicle to crack the seven-minute barrier on the 12.8-mile Nürburgring Nordschleife, completing the lap in 6:57 minutes. Porsche aims to stay true to this standard of the highest e-performance: our vision, should the Mission X go into series production, is for it to be the fastest road-legal vehicle on the Nürburgring Nordschleife.
On our press microsite for the Porsche Mission X you will find both the detailed press kit and a generous selection of additional photos and video

About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is home to the first Porsche Experience Center in North America, which features two module-based 1.6 mile driver development tracks, a business center and Restaurant 356. The campus is also home to the U.S. headquarters of Porsche Classic. The company operates a second Porsche Experience Center near Los Angeles. That complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, Restaurant 917 and the headquarters of Porsche Motorsport North America. PCNA supports 197 independently owned and operated Porsche Centers in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 75-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.



D50 Coupé, the new flagship of the Barcelona-based brand

De Antonio Yachts will present the D50 in its new Coupé version at the Düsseldorf Boat ShowDuring the Düsseldorf Boat Show, De Antonio Yachts will present the World Premiereof the new D50 Coupé model, a unique design that exceeds all expectations in its lengthand reinvents the walkaround concept.

Based on the D50 Open and inheriting thewaterlines of its predecessor the D46, European Boat of the Year winner, it offers impressivesailing performance in a perfect combination of sportiness and efficient cruising powered by hidden outboard engines in 4-unit 350hp or 400hp or 2-engine 600hpcombinations.

The new flagship of the Barcelona brand stands out for its stylised superstructure, whichfurther highlights its avant-garde architecture, offering its occupants an encloseddrivingarea for greater comfort and allowing its central part to open up thanks to the retractable canvas roof.

Its deck layout offers impressive sunbathing areas for relaxation, outdoor galley andgenerous deck spaces, without renouncing a very spacious and customisable interior layout with 2 or 3 cabins, one of which can be adapted for a crew cabin or servicecabin. Likewise, the interior can also contain up to two bathrooms, adapting to the needs of each owner. Elegant, sporty, spacious and cabrio, this is the D50 Coupé. Its world premiere will take place at Boot, the Düsseldorf International Boat Show, from21 to 29 January at the brand’s stand (Hall 5/Stand no. 5B20)

Antonio Yachts

Motorlux 2022

Motorlux and Broad Arrow Group Monterey Jet Center Auction Partner to Offer Premium Ticket Package and Access

Motorlux and Broad Arrow Group Monterey Jet Center Auction Partner to Offer Premium Ticket Package and Access

TRAVERSE CITY, Mich., July 15, 2022 – Motorlux, the reimagined McCall’s Motorworks, includes exclusive access to the first-ever Broad Arrow Group Monterey Jet Center Auction. All Motorlux ticket holders can preview the auction vehicles during the event on Wednesday, August 17. Lux Premium tickets also include admission to the auction (a $200 value) held on Thursday, August 18, providing access that is normally reserved for consigners, registered bidders and their guests.

Motorlux 2022

Motorlux 2022

“The Broad Arrow Group is thrilled to bring auction action to the Monterey Jet Center the day following – and in partnership with – this year’s Motorlux event,” said Kenneth Ahn, President, Hagerty Marketplace and CEO, Broad Arrow Group. “It is the perfect combination of people, place and passion – our clients and friends from around the world, an inspiring setting and an incredible offering of cars.”

Highlights from more than 90 auction vehicles include the personal Aston Martin DB5 of legendary actor and icon, Sir Sean Connery. The 1964 Aston Martin DB5 will be offered directly from the Connery family, who have committed to donating a significant portion of the sale proceeds to benefit the Sean Connery Philanthropy Fund.

Pre-war automobile enthusiasts will appreciate the unique and outstanding 1939 Mercedes-Benz 540K Spezial Roadster. As one of the true crown jewels of the Classic Era of motor cars, arguably no automobile symbolizes the pinnacle of design, engineering and construction among the Classic Era cars better than the supercharged Mercedes-Benz 540K Spezial Roadster. Incredibly rare, stunningly beautiful, a cherished centerpiece for collectors worldwide – chassis 408383 is the perfect representation of those enviable qualities.

Additional highlights include a 2012 Lexus LFA Nürburgring, one of 50 produced. The single-owner LFA is finished in orange and has only covered about 1,200 miles since delivery. Porsche fans will enjoy viewing the 1987 Porsche 959 Komfort and BMW aficionados will appreciate the 1981 BMW M1. Both rare and highly collectible German supercars represent the pinnacle of 1980s automotive engineering.

Motorlux Ticket Packages Available Now

Ticket packages are available at the Motorlux Onsite parking is included with all ticket packages, adding a new level of convenience and exclusivity to the evening.

The Lux Pass includes an up-close look at some of the world’s most impressive airplanes and automobiles, preview of the inaugural Broad Arrow Group auction, farm-to-table culinary stations, interactive entertainment, convenient self-parking at the Monterey Pines Golf Club as well as an open bar with signature cocktails and locally inspired refreshments.

The Lux Plus ticket includes all the Lux Pass accommodations plus early entry starting at 5:00 pm Pacific, one hour before the event opens. In addition, Lux Plus holders can access the exclusive Lux Lounge featuring an open bar with curated cocktails and gourmet culinary stations from California’s esteemed chefs.

Lux Premium ticket holders will enjoy all the Lux Plus extras plus upgraded parking on the tarmac and admission to the Broad Arrow Group Auction, showcasing 80 exceptional motor cars, on Thursday, August 18.

About Motorlux

Motorlux is a fresh take on Monterey Car Week’s hangar party with a focus on cars, craft and community. Returning to the Monterey Jet Center on August 17, 2022, Motorlux remains faithful to its entertaining and elegant roots while elevated with artfully curated experiences celebrating automotive, aviation, fashion and design. For more visit the Motorlux website at Motorlux.com.

About Broad Arrow Group

Broad Arrow Group and its subsidiaries — Broad Arrow Auctions, Broad Arrow Capital, and Collectors Garage — represent the collective vision of its founders, team members, and partners — to be the best advisor, marketplace, and financier for car collectors, with integrity, trust, and innovation. Broad Arrow Group was founded in 2021 to develop and operate a portfolio of businesses and brands that address the needs of various segments of the collector car market and to transform the collector car industry.  In January 2022, Hagerty (NYSE: HGTY) made a strategic investment and became a joint venture partner for Broad Arrow Group. Learn more at broadarrowgroup.com.

About Hagerty, Inc. (NYSE: HGTY)

Based in Traverse City, Michigan, Hagerty’s purpose is to save driving and car culture for future generations and its mission is to build a global business to fund that purpose. Hagerty is an automotive enthusiast brand offering integrated membership products and programs as well as a specialty insurance provider focused on the global automotive enthusiast market. Hagerty is home to Hagerty Drivers Club, Hagerty DriveShare, Hagerty Valuation Tools, Hagerty Media, Hagerty Drivers Club magazine, MotorsportReg, Hagerty Garage + Social, The Amelia, Detroit Concours d’Elegance, Greenwich Concours d’Elegance, California Mille, Motorlux, Hagerty Drivers Foundation and more. For more information on Hagerty, please visit https://www.hagerty.com/, or connect with us on FacebookInstagram and Twitter.

Pagani Huayra Codalunga Is a $7.4 Million

Pagani has revealed a very special Huayra, which will be sending off the marque’s current flagship in style with a limited run of five units. This streamlined beauty is the Huayra Codalunga, paying tribute to the long-tailed sports racers of the 1960s.

ROLLS-ROYCE MOTOR CARS REPORTS RECORD ANNUAL RESULTS FOR 2021

In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque’s 117-year history. The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

  • Rolls-Royce Motor Cars reports record 2021 sales, up 49% on the same period in 2020
  • Highest sales in the marque’s 117-year history
  • All-time records set in most sales regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the world
  • High demand for all models, particularly Ghost and Cullinan
  • Rolls-Royce is undisputed leader in the +€250k segment
  • Orders extend into third quarter of 2022; Bespoke commissions also at record levels
  • Record intake for Apprenticeship Programme: 37 apprentices join in September 2022


“2021 was a phenomenal year for Rolls-Royce Motor Cars. We delivered more cars than at any time in the marque’s 117-year history with unprecedented demand for all products in every global market. Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalisation, has contributed meaningfully to our extremely strong performance. This is hugely encouraging as we prepare for the historic launch of Spectre, our first all-electric car. Building on this year’s success, we will continue to evolve as a true luxury brand, beyond the realms of automotive manufacturing.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque’s 117-year history.

The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

All Rolls-Royce models performed extremely strongly. Growth has been driven principally by Ghost, with demand surging further, following the launch of Black Badge Ghost in October 2021. This, together with the continuing pre-eminence of Cullinan and the marque’s pinnacle product, Phantom, has ensured order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned) programme also enjoyed exceptional sales results in 2021, achieving an all-time record.

Bespoke commissions remain at record levels, with magnificent individual examples including the spectacular Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. The company signalled its commitment to leading a new contemporary coachbuilding movement with Rolls‑Royce Coachbuild becoming a permanent fixture in its future portfolio, and with it the unveiling of its latest coachbuilt masterpiece, Boat Tail.

Rolls-Royce also announced its first all-electric car, Spectre, during 2021.  The extraordinary undertaking of bringing Spectre to market by the fourth quarter of 2023 has now begun, and the most punishing testing protocol ever conceived for a Rolls‑Royce is underway. This 2.5‑million-kilometre journey, which extends to all four corners of the world, will simulate more than 400 years of use for a Rolls‑Royce.

While preparations are made for the marque’s all-electric future, Rolls-Royce continues to meet the surge in demand for its current portfolio through a flexible manufacturing process and the dedication of the over 2,000 people who work at the Home of Rolls-Royce in Goodwood, West Sussex and around the world.  The Rolls-Royce factory at Goodwood is currently running at near-maximum capacity, on a two-shift pattern to fulfil orders from clients around the world.

Rolls-Royce will continue to invest in its manufacturing plant in readiness for electrification, and in future talent, with a record 37 new apprentices set to join the company in September 2022.

Reflecting on the results, CEO Torsten Müller-Ötvös said, “This has been a truly historic year for Rolls-Royce Motor Cars. In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities and made huge strides into our all-electric future.

“As always, it has been made possible by the dedication and commitment of the extraordinary people at the Home of Rolls-Royce, our international team and our global dealer network. I wish to extend my thanks and congratulations to each and every one of them: it is my privilege and pleasure to work alongside them every day.”

CO2 EMISSIONS & CONSUMPTION.

Phantom: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.

Phantom Extended: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.

Ghost: NEDC (combined): CO2 emission: 343 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined): CO2 emission: 347-359 g/km; Fuel consumption: 17.88 – 18.58 mpg / 15.2-15.8 l/100km.

Black Badge Ghost: NEDCcorr (combined) CO2 emission: 359 g/km; Fuel consumption: 15.8 mpg / 18.0 l/100km. WLTP (combined) CO2 emission: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.

Black Badge Wraith: NEDCcorr (combined) CO2 emission: 367 g/km; Fuel consumption: 17.5 mpg / 16.1 l/100km. WLTP (combined) CO2 emission: 370-365 g/km; Fuel consumption: 17.2-17.4 mpg / 16.4-16.2 l/100km.

Black Badge Dawn: NEDCcorr (combined) CO2 emission: 371 g/km; Fuel consumption: 17.3 mpg / 16.3 l/100km. WLTP (combined) CO2 emission: 382-380 g/km; Fuel consumption: 16.7-16.9 mpg / 16.9-16.8 l/100km.

Cullinan: NEDCcorr (combined) CO2 emission: 341 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.6-15.6 l/100km.

THE PAGANI HUAYRA R

THE PAGANI HUAYRA R

SCULPTED IN PERFORMANCE

  • The most extreme Pagani Hypercar made exclusively for use on the track
  • The new Pagani V12-R, the exclusive beating heart of the Huayra R
  • A naturally aspirated V12 generating 850 HP output and 750 Nm of torque
  • Maximum track performance up to the red line of 9000 rpm
  • A laboratory car that incorporates the technology of future Pagani models
  • Celebration of performance, technology and art applied to a track car
  • The pinnacle of Pagani Automobili technological development, packed into just 1,050 kg
  • Safety at the highest standards
  • Arte in Pista: a new, exclusive chapter of tailor-made customer experiences
  • Limited to just 30 examples
  • Base price: EUR 2.6 million + TAX

San Cesario Sul Panaro, 18 March 2021 – On the wings of a wind that blows ever-stronger, the Huayra R is released to express its full character in total freedom. Pure, passionate, mighty and captivating. It knows no limits.

The new track-focused Hypercar from Pagani combines the highest level of automotive engineering and aerodynamic know-how with unprecedented aesthetic sensitivity in an exercise of style that represents the full expression of Pagani Automobili’s technological development.

Legend meets passion

What is freedom, if not the courage to dream and choose to surpass oneself and one’s limits, the need to express an emotion that refuses to be constrained? A concept that by its very nature escapes definition and labels, but which has always deeply moved the human spirit and determined its needs and intuitions.

The profound need for creative freedom at the heart of the Huayra R is embodied by the clean lines and timeless appeal of the Le Mans and World Sports-Prototype Championship cars of the 1960s and 1970s. Symbols of freedom par excellence and protagonists of an era of motorsport that was synonymous with battles and tension, tears and triumphs, ecstasy and sweat; endurance races that turned drivers into heroes and sensational cars into eternal legends. This concept of freedom and purity inspires the bold lines of the Huayra R, a quintessential celebration of performance, technology and art applied to a track car.

“ Today’s racing cars are focused exclusively on aerodynamics and are largely the product of the wind tunnel. In the 60s and 70s, however, the cars were very fast, certainly dangerous, but beautiful. Prototype sports cars like the Ferrari P4 or the Ford GT40, or the Le Mans cars, had extremely attractive lines, which are still a huge source of inspiration for our cars today. The Porsche 917 is my favourite, with its romantic yet bold shape, which gives the impression of a very fast car. It is beautiful, elegant and timeless. From this desire for freedom, and from the experience of the Zonda R and the cars of the past, came the idea of the Huayra R, like a breath of fresh air.” Horacio Pagani

The Huayra R is a celebration of passion – an extreme, untamed car, developed free from rules except for safety, with the sole aim of offering uncompromising performance. But first and foremost, it was designed to excite.

From tradition to innovation 

“Creativity is the result of curiosity and the quest for something that does not exist.”

Taking up increasingly demanding challenges in order to define new goals and pushing new boundaries to test one’s ability has been in the DNA of Pagani Automobili from the very start. This is what happened towards the end of the 2000s when an exciting new project landed on the Atelier’s doorstep and triggered an unprecedented journey of research to create the first Pagani track car, a car that Horacio Pagani thought should incorporate the best racing technology of the time, combined with the beauty and attention to detail typical of all of the brand’s creations.
The Zonda R, created with cutting-edge materials derived from the aerospace industry and from F1, was presented at the Geneva Motor Show in 2009 where, under its refined, but bare natural carbon fiber surface, it embodied the pinnacle of Pagani Automobili technological development, combined with unprecedented attention to aesthetics for a track car. Offering a driving experience and performance simply impossible on the road, the Zonda R demonstrated its full potential, attaining major milestones on the world’s most prestigious circuits and was celebrated on many covers of the main magazines of that time.

Deeply inspired by its racing predecessors, after more than ten years, the Huayra R is reintroducing that same bold and audacious essence, once again combining maximum technical refinement and attention to detail, in a car of outstanding personality that incorporates the technology of Pagani cars of the future. And like all the creations of the Atelier, it is made to measure.

In 2008 we were working on the Huayra, a very challenging and demanding project from an engineering and stylistic point of view. After so many years, I felt an overwhelming desire for freedom and that’s how the Zonda R came about, a track car free from constraints and regulations. Beautiful, high-performing and safe. The Huayra R, just like the Zonda R, is the freest, most extreme and performance-oriented Pagani car of all time.” Horacio Pagani

Engine – The Pagani V12-R

Much more than an intellectual exercise, the Huayra R is a car packed with innovative solutions developed to achieve maximum performance and is the result of 100% dedicated engineering know-how. The project was not based on any production model, which allowed development targets for each individual component to be raised significantly, forcing the team in San Cesario Sul Panaro to tackle a number of technical challenges. First and foremost, the development of the most powerful, naturally aspirated internal combustion engine in the history of the Atelier.

The Pagani V12-R – the beating heart of the Huayra R – is a 12-cylinder, 6-litre, naturally aspirated racing engine, designed from the ground up in partnership with HWA AG specifically to meet the Atelier’s need to equip its new creation with the lightest, most powerful and efficient track-ready V12 ever created. This need emerged to address the strong desire of Pagani’s customers, who dreamed of an incredibly powerful high-performance, naturally aspirated V12 engine for their new projects.

The new engine had to have the charm, romance, sound and simplicity of the F1 engines of the 1980s, while incorporating state-of-the-art technology available today.” Horacio Pagani

Equipped with the latest technology derived from the world of racing, the new powertrain delivers 850 hp (625 kW) at 8250 rpm and maximum torque of 750 Nm – already available from 5500 to 8300 rpm – while the 200 bar direct injection system optimises performance by ensuring maximum efficiency in terms of thermodynamics and autonomy.

The Huayra R was created to offer the ultimate experience for anyone who wants to enjoy peak performance on the track up to the red line of 9000 rpm. For the engineers at HWA AG and Pagani, this objective meant not only focusing on increased power as a key element of research, but also prioritizing lightness. This challenge was embraced by Affalterbach engineers without hesitation and after more than two years of design and development, the powerful Pagani V12-R tipped the scales at a total weight of 198 kg (436 lbs), placing it at the top of its category.

Attached to the central monocoque, with which it forms a structural element capable of supporting the transmission system and the chrome-molybdenum alloy steel subframes, the new engine is exceptionally efficient and easy to run, with service cycles only every 10,000 km.

Transmission

The cutting-edge components especially created for the Huayra R include the brand new six-speed sequential gearbox which has been designed, along with the Huayra R’s engine, in collaboration with HWA AG to complete a tailor-made powertrain.

Driven by a 3 sintered metal disc racing clutch, the new non synchronized dog ring gearbox guarantees 95% friction efficiency, offers maximum shift precision, extremely reduced shift times and a total weight of just 80 kg (176 lb). Securely attached to the monocoque as well as the engine, contributing to the overall rigidity of the chassis and withstanding heavy dynamic loads, the complete transmission system is designed to integrate structurally with the entire suspension unit through dedicated attachment points in order to maximise the architectural efficiency of the car.

Exhaust System

The result of meticulous acoustic and technical planning and extensive research of materials, geometries and sound design, the new exhaust system developed specifically for the Huayra R guarantees rapid and effective evacuation of exhaust gases, allowing the Pagani V12-R to deliver all of its incredible power, while ensuring minimum back pressure. Made from Inconel 625/718 alloy, with tubes one-third the thickness of those normally used in road car equipment, and coated in ceramic to protect the engine bay and ensure better heat dissipation directly to the outside, the entire system boasts an extremely lightweight construction, developed not only to guarantee maximum aerodynamic performance, but also to give the Huayra R’s occupants an unprecedented acoustic experience. The soundtrack of this racing thoroughbred is indeed pure emotion, thanks to the unique design of the manifolds and tailpipes, with identical length exhaust pipes for all twelve cylinders allowing the V12-R to roar like a F1 car of the past. The car is also equipped with mufflers that can be fitted as required, ensuring that noise emissions are reduced to within the FIA limit of 110 decibels for noise restricted tracks.

Chassis and Materials 

The Huayra R’s monocoque is the result of specifically dedicated development to guarantee its occupants the total involvement and driving experience of an authentic racing car.

HWA’s vast experience in fine-tuning and production of racing cars and components, together with Pagani Automobili’s 30 years of know-how in the development of advanced composite materials, made it possible to apply structural principles and innovative engineering solutions from the world of motorsport to the Huayra R chassis to produce a safe structure suitable for track use.

Manufactured using the latest composite technologies developed by the Atelier, such as Carbo-Titanium HP62-G2 and Carbo-Triax HP62, the new monocoque incorporates the seats fully, guaranteeing maximum protection together with specific shock-absorption side structures and the roll-bar, while maintaining easy access to the cockpit. The front frames, made of chrome-molybdenum alloy steel, benefit from the development experience and crash tests carried out to fine-tune the Huayra project, while also being designed specifically for the track. The rear frame, in conjunction with the powertrain unit, forms an integrated structure with the monocoque, helping to maximise the mechanical properties of the chassis, resulting in a 51% increase in flexural rigidity and 16% increase in torsional rigidity compared to the road version.

The combination of new structural principles and materials specially developed for the Huayra R design, together with the resulting enhancement of the mechanical properties of the structure, means that the new car tips the scales at a dry weight of 1,050 kg..

Safety

The comfort and performance of a sports car only acquire value when combined with an environment that offers maximum protection. This is an aspect on which the team in San Cesario Sul Panaro never compromises and which is a fundamental and indispensable part of every project undertaken by the Atelier. Careful design and meticulous research conducted on the materials, bodywork and roll bar structure were central to the development of the Huayra R in order to give customers not only the most thrilling track driving experience, but above all, to provide a safe car that meets the most stringent FIA requirements for GT vehicles.

The heavy-duty safety cage integrated into the central monocoque incorporates special absorption structures, made from composite materials, at the front, sides and rear of the car which are specifically designed to absorb kinetic energy in the event of impact or rollover.
Inside the passenger compartment, the extinguishing system is activated automatically in the event of a fire, while the seats, which are fully integrated into the carbon monocoque, are equipped with six-point safety belts and covered in Nomex flame retardant material. The special Ener-Core EC 50, FIA approved foam padding ensures an optimal driving position, adapting perfectly to the body shape of the occupants, while the carbon fibre headrests are also fitted with dedicated lateral protection.

Aerodynamics

For Pagani Automobili, building complex cars, rich with technological and innovative solutions requires not only brilliant minds, but true artists. For the skilled craftsmen involved in the development of the Huayra R, this mission entailed intense study and research to combine the most technical and performance aspects with the utmost formal elegance.

Every line and surface of the Huayra R is, in fact, designed to generate maximum aerodynamic load, with an initial development target of 1000 kg of downforce at 320 km/h (2204 lb at 199 mph) and a ground clearance that allows maximum aerodynamic performance to be achieved, guaranteeing safe and predictable behaviour under all conditions. An ambitious goal, but one that was quickly achieved with excellent results right from the first aerodynamic tests, during which the car showed great stability and balance in line with the set target of 46%-54% downforce distribution throughout the entire speed envelope, while maintaining reduced sensitivity to ground clearance.

An exciting result, although not enough to win the full approval of the team led by Horacio Pagani, who wanted a more sinuous and captivating aesthetic treatment for the Huayra R; a design even more focused on emotion. For this reason, further research was undertaken on the design and stylistic elements of the car, which led the design team to a curious and unexpected discovery: as the aesthetics of the car changed, performance and aerodynamic efficiency improved, demonstrating the importance, in every aspect of design, of the quest for beauty interpreted as the most perfect union of form and function.

Contributing to reliable performance of the car, there are two new side air intakes at the front to ensure maximum cooling efficiency for the front wheel braking system, as well as channelling the outgoing airflow towards the side of the car, minimising turbulence and helping to generate maximum downforce.
Ensuring adequate cooling of the powerful engine required relentless work on the radiator and internal fluid dynamics, while new wing profiles were introduced on the front bonnet to improve air extraction speed and create greater stability at the front. New air vents above the wheel arch and the generous side outlet allow even more effective channelling of air to flow to the rear aerodynamic appendages.

The new roof scoop, with its integrated centre fin, guarantees maximum intake efficiency for the Pagani V12-R. The flat bottom, in combination with the rear diffuser and the distinctive wing, help to generate maximum downforce.

Suspension

The sophistication of the suspension system of Pagani cars has always been a source of pride for the Atelier. The result of more than 30 years of research and development, this technical and technological prowess, subject to incessant experimentation, found an important test bed with the Zonda R. This led to the definition of highly innovative technical solutions that would soon afterwards equip the Huayra Coupé. Similarly, the new kinematics and sophisticated geometry of the suspension unit developed specifically for the Huayra R are the result of one of the most intense design and experimental phases ever experienced by the Atelier, and represent the future of Pagani Automobili on the track.

With suspension made of forged aluminium alloy, independent double wishbone with helical springs and electronically controlled active shock absorbers, the entire configuration of the new system with rigid mounting points, not only allows all the power and the extraordinary torque of the Pagani V12-R to be transferred to the ground, but also offers unprecedented driving precision. In fact, the Huayra R’s advanced and refined elasto-kinematics allow for greater camber recovery and optimised dynamic bump steer correction to guarantee ideal grip for the slick tyres in every situation and allow the driver to attack the ups and downs of Eau Rouge without losing a single millisecond.

Interconnected with the active aerodynamic system, the active suspension ensures that the Huayra R responds appropriately in all conditions, allowing perfect balance when entering and exiting corners and maximum stability when braking, for precise and always predictable behaviour.

Brakes

There is a long-standing relationship between Pagani Automobili and Brembo, which has always focused on equipping Pagani Hypercars with state-of-the-art braking systems to ensure maximum performance, perfectly integrated design, safety and unprecedented lightness.

The Huayra R boasts world-class braking power thanks to the brand new CCM-R self-ventilated carbon-ceramic discs coupled with racing pads. Specially developed to allow the new car to exploit the best available technology, the new CCM-Rs have significant advantages in terms of thermal conductivity and maximum braking power, typical of carbon used in competitions. Characteristics that allow for greater rigidity and lower operating temperatures in extreme track use while, at the same time, helping to extend the life cycle of the system.

Tyres and wheels

With its unparalleled experience in motorsport, international GT3 and single-make championships, and a glorious racing past and present rooted in the famous victory in the very first F1 race at Silverstone in May 1950, Pirelli has dedicated the last 110 years of its history to developing the best racing tyre technology to enhance the performance of the world’s best sports cars.

The long process of research and development carried out in partnership with Pagani Automobili resulted in a slick version of the P Zero tyres that offers maximum precision and a feeling of total control even to the non-professional driver, ensuring exceptional braking behaviour and optimal traction.

With standard sizes dictated by the world of racing, to ensure the greatest advantage in terms of cost and availability for customers, this P Zero slick version will benefit from all future Pirelli developments on motorsport tyres that can be fitted on the car without any problem. Available in Dry and Wet versions, specially designed to allow the Huayra R to attack the tarmac in all conditions, Pirelli’s new tyre is designed to provide the grip needed to allow pin-point precision on every curve.

The monolithic rims, custom-designed in conjunction with APP Tech and forged from aluminium alloy, were designed to achieve maximum lightness in 19 inches.

The interior – One with the Driver

Inside the Huayra R, every detail is designed for all-round involvement and maximum adrenaline, for a raw, thrilling and unfiltered driving experience.

All essential controls, such as traction control, ABS map selection, radio communication and other important functions are immediately available on the quick-release, height and length adjustable steering wheel, which can be pulled out for easy access to the cockpit. The gearshift paddles are mounted at the rear of the steering wheel.

Secondary controls such as lights, engine maps, suspension maps and brake balance selector are available on the centre console. A high resolution, fully customizable, motorsport dashboard display feeds the driver with the necessary information to  monitor the status of the vehicle. The onboard telemetry logs all vehicle data, enabling the driver and pit crew to analyze performance, find the perfect vehicle settings for any given track, and monitor the vehicle.

To perfectly match the driver’s ergonomics, the adjustable pedal set has been custom-designed in partnership with AP Racing exclusively for the Huayra R and incorporates the principles of lightness and style that are at the essence of this car. Crafted with the quality of finish and aesthetic attention typical of all the Atelier’s creations, the Huayra R’s cockpit cannot fail to impress thanks to the meticulous design of every screw, lever and surface, making its extraordinary concentration of speed-focused technology an ideal driving environment, tailor-made for each driver.

Arte in Pista

An essential part of the Pagani experience are the meet-ups and shared moments dedicated to the members of the exclusive family of customers, eager to participate in the different events organised by the brand each year on four different continents to offer an experience of full immersion in the Pagani world. These started with the Pagani Raduno, a highly personalised event, and now an established tradition in the history of the Atelier. For more than 16 years, the various editions of this event have combined days of driving along iconic routes and breathtaking landscapes, with unique lifestyle experiences, often ending with an entire day dedicated to top performance on the world’s most prestigious circuits.

With Arte In Pista (“art on the track”), the Pagani Atelier seeks to take the experience to a new level, offering a calendar packed with personalised events that will allow Huayra R owners to enjoy the full excitement of driving a Pagani Hypercar, pushing it to its maximum performance, with the dedicated assistance of the Pagani Team and the support of professional drivers. From individual track days at internationally renowned circuits to group events, tailor-made for customers in North America, Europe, Asia and the Middle East: each occasion combines moments of leisure in beautiful locations with the raw excitement of driving one’s own Pagani on the track.
A car sculpted in performance. Not just a track car, but a very intimate club of true adrenaline seekers.” Horacio Pagani

– TECHNICAL SPECIFICATIONS –
ENGINE: Pagani V12-R – 6.0 litres – naturally aspirated 12-cylinder V
POWER: 850 HP (625 kW) at 8250 rpm
TORQUE: 750 Nm from 5500 to 8300 rpm
TRANSMISSION: Rear-wheel Drive
GEARBOX: 6-speed sequential, non-synchronized dog ring gearbox
BRAKES: Brembo CCM-R ventilated discs: Front 410×38 mm with monolithic
6-piston calipers; Rear 390×34 mm with monolithic 6-piston calipers
WHEELS: APP forged monolithic aluminum alloy: Front 19 inches;
Rear 19 inches
TYRES: Pirelli P Zero slick version – Dry and Wet: Front 275/675 R19; Rear 325/705 R19
SUSPENSION: Forged aluminum alloy independent double wishbone with helical springs and
electronically controlled shock absorbers
CHASSIS: Monocoque in Pagani Carbo-Titanium HP62 G2 and Carbo-Triax HP62 with front
and rear tubular subframes in CrMo alloy steel
DRY WEIGHT: 1050 Kg (2314 lb)

THE ROLLS-ROYCE BOAT TAIL TIMEPIECES: AN ARTISTIC COLLABORATION WITH BOVET 1822

Rolls-Royce Boat Tail is a pure expression of its owners’ interests, influences and passions, with every detail minutely considered. We have enjoyed working with BOVET 1822 to create a pair of exquisite timepieces that also serve as Boat Tail’s dashboard clocks. In doing so we have together created historically significant items of detail, precision, and beauty.

  • Rolls-Royce collaborates with Swiss master horologists BOVET 1822 to create unique timepieces for first Boat Tail coachbuilt commission
  • Pair of reversible tourbillon timepieces, each designed to be worn on the wrist, used as a table clock, pendant or pocket timepiece, or placed within the fascia as Boat Tail’s Timepiece
  • Timepieces and dashboard holder took 3,000 hours to develop and manufacture
  • Five-day power reserve and tourbillon mechanism ensure the timepieces keep perfect time when used as dashboard clocks

“Rolls-Royce Boat Tail is a pure expression of its owners’ interests, influences and passions, with every detail minutely considered. We have enjoyed working with BOVET 1822 to create a pair of exquisite timepieces that also serve as Boat Tail’s dashboard clocks. In doing so we have together created historically significant items of detail, precision, and beauty. These remarkable objets d’art, unique to the first iteration of Boat Tail, represent the finest examples of the skills and values shared by our two great luxury Houses.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

“I am so proud of the BOVET 1822 team, who worked in tandem with their counterparts at Rolls-Royce to produce something truly spectacular. The owners of the coachbuilt car, and these bespoke timepieces, are personal friends, as well as valued collectors of BOVET 1822. It was important to do the very best for them – two completely unique pieces that are unlike anything we have ever done before.”
Pascal Raffy, Owner, BOVET 1822


A MOMENT IN TIME

The clock in a Rolls-Royce motor car frequently assumes a jewel-like status, often becoming a canvas for the client to tell the story of their commission in miniature. For Rolls-Royce Boat Tail, the recently unveiled, first of three, coachbuilt creations, in which every element has been created to the owners’ exact specifications, this iconic centrepiece has been elevated to new technical and aesthetic heights.

In a spirit of warm collaboration, Rolls-Royce Motor Cars and Swiss master watchmakers, BOVET 1822, have created a pair of unique timepieces for Boat Tail and its owners. This ambitious undertaking brought together designers, engineers and craftspeople from both luxury Houses, in a magnificent demonstration of their shared values of excellence, precision, heritage, artistry, innovation and attention to detail.

The timepieces are unique to both the horological and automotive worlds. Made as a pair – in lady’s and gentleman’s versions – they are reversible, and housed in BOVET 1822’s patented Amadeo case, which allows them to be worn on the wrist, or used as a table clock, pendant or pocket-watch, as well as being placed front and centre in Boat Tail’s fascia as the motor car’s own timepiece. Both are fitted with tourbillon mechanisms to ensure perfect accuracy.

IN KEEPING WITH TRADITION

BOVET 1822 initially earned its reputation making luxury pocket-watches for wealthy patrons in China; today, it is renowned worldwide for its exquisite timepieces featuring hand-painted dials, detailed engraving and finely finished visible mechanisms.

The timepieces, created for this first iteration of Boat Tail, have specially designed 18K white gold cases and feature matching front dials with the same Caleidolegno veneer found on the aft deck of Boat Tail itself, and are finished with the owner-couples’ names. The gentleman’s timepiece is highly polished; the lady’s is ornately engraved then filled with blue lacquer.

On the reverse side, the dials are more individual. The gentleman’s features an aventurine dial with the celestial arrangement of the night sky over the place of his birth on his birth date; the lady’s is decorated with an ornate miniature painting of a flower bouquet on a mother-of-pearl dial. This design is a traditional BOVET 1822 motif, chosen by and personalised for the owner.

Both reverse dials have hand-engraved Bespoke sculptures of Boat Tail, complete with wheels, door handle, mirrors and other fine details. By working closely together, the teams at Rolls-Royce and BOVET 1822 were able to achieve a precise colour match between the lacquer on this tiny work of art and the full-size motor car.

Further close cooperation was required to ensure the timepieces conformed to the demands of their unique role as motor car clocks. In watchmaking, weight is rarely an issue for a complex timepiece, but in this instance, there was a limit on the combined permissible weight of the timepieces and their holders. BOVET 1822 met this requirement by creating an entirely new 44mm white gold case. In addition, the timepieces and holders also had to be tested to automotive-industry standards for vibration and crash safety – something never previously undertaken on mechanisms of this kind.

At a conservative estimate, the timepieces’ design, engineering, sculptures, miniature painting, marquetry, bespoke movements and cases took a total of 3,000 hours to complete.

THE TRANSFORMATIVE TOURBILLON

When a pocket-watch is left static in one position for any length of time, the effect of gravity on key moving parts can impair its accuracy. At the end of the 18th Century, watchmakers solved this problem by developing the tourbillon, where the escapement and balance wheel are mounted in a cage that slowly revolves, cancelling out the gravitational effect. In a wristwatch, the wearer’s natural physical movements diminish the need for the tourbillon. However, when that same timepiece is mounted vertically in a car dashboard for many hours at a time, the tourbillon truly comes into its own.

BOVET 1822 is a specialist in tourbillion timepieces, for which it holds a number of patents and has received many awards including the Aiguille d’Or, watchmaking’s highest honour. It is also one of the only companies in the watch industry to manufacture its own spirals and regulating organs. To reduce potential impact from the vibration from the car, the tourbillon has pivots rather than the traditional ball bearings; a heavier balance wheel and an increased oscillation rate to aid precision. Finally, the tourbillon bridge is finished with a miniaturised Spirit of Ecstasy handcrafted in gold.

The timepieces have an astonishing five-day power reserve, rather than the 42-48 hours of a ‘standard’ watch, to allow for their role as motor car clocks.

DASHBOARD HOLDER MECHANISM: PERFECT PRECISION 

The holder mechanism is unique to Rolls-Royce Boat Tail and was designed by BOVET 1822 engineers and the Rolls-Royce Coachbuild design team from a blank sheet of paper. Although in a Rolls-Royce vibration is naturally reduced to an absolute minimum – undetectable vibrations are inevitably still present. This highly complex mounting assembly serves to isolate the timepieces from these micro-vibrations. It also ensures they operate silently, are easy to mount and remove from the dashboard and, above all, remain safe and secure.

These challenges were unlike any normally encountered in watchmaking and car manufacture. From the start, BOVET 1822 was determined to follow a purely mechanical approach in keeping with its tradition of Swiss handcrafted production. The engineers’ innovative solution was to keep all the system’s moving parts external, with the dashboard providing a solid setting for the holder. Finally, Rolls-Royce ensured that when the holder is not housing one of the time pieces, it can be covered with a beautiful engraved and lacquered display plaque.  Below the clock, the dashboard is fitted with a special drawer, lined with the same leather as Boat Tail’s seats, which serves as a safekeeping receptacle to house the timepieces, straps, chain and pendant when not in use.

ROLLS-ROYCE BOAT TAIL TIMEPIECES FACTS & FIGURES

Case Size: Bespoke; diameter – 44mm; thickness – 14mm

Case Type: 18K white gold Fleurier case; BOVET 1822 bow at 12 o’clock; 49 components

Case Function: Amadeo Convertible System; reversible; pocket watch on chain; pendant watch on necklace; table clock; dashboard clock

Case Finishing: Men’s timepiece is high polish finish; Women’s timepiece is hand-engraved then filled with blue lacquer

Movement: Bespoke 60-second tourbillon; manual-wind; 284 components (without dial and hands); 21,600 v/h

Functions: Hours and minutes on both sides (reverse hand-fitting); power reserve indicator on front

Power Reserve: 5 days

Men’s Front Dial: Hand-made wood marquetry dial; hand-engraved Spirit of Ecstasy sculpture fixed to the tourbillon bridge; “A Special Timepiece Commission” on the dial

Women’s Front Dial: Hand-made wood marquetry dial; hand-engraved 18K white gold Spirit of Ecstasy sculpture; “A Special Timepiece Commission” on the dial

Men’s Reverse Dial: Blue aventurine glass with sky chart of owner’s birth day and birth place; hand-engraved bespoke Boat Tail sculpture, lacquered to match the colour of the car then miniature painted by hand to add the details; lady’s name engraved on the mirror-polished (by hand by the watchmaker) tourbillon bridge

Women’s Reverse Dial: Miniature hand-painting of flower bouquet on mother-of-pearl dial (based on historical BOVET 1822 timepiece, customised); hand-engraved bespoke Boat Tail sculpture, lacquered to match the colour of the car then miniature painted by hand to add the details; gentleman’s name (engraved on the mirror-polished (by hand by the watchmaker) tourbillon bridge

Dashboard Holder: Aluminium and Titanium; 51 components; Engraving of two Rolls-Royce Boat Tails in a white gold case, to match that of the timepieces, to place inside when the timepiece is not present (100% engineered, designed, and produced in-house by BOVET)

In-car Drawer: to hold timepieces, straps, chain, necklace

Independent laboratory certification: shock, temperature, humidity, vibration

COACHBUILT MASTERPIECE ‘BOAT TAIL’ MAKES GLOBAL DEBUT AT VILLA D’ESTE

Rolls-Royce’s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

  • Unique coachbuilt ‘Boat Tail’ makes its first-ever public appearance at the prestigious Concorso d’Eleganza Villa d’Este on 2 & 3 October 2021
  • Boat Tail on view to guests and media for two days only on the Mosaic Lawn within the grounds of the Grand Hotel Villa d’Este, on the shores of Lake Como, Italy
  • Exhibited four years after the first coachbuilt Rolls-Royce of the modern era, Sweptail, was launched at the same event in 2017


“It is a wonderful privilege to reveal this unique Rolls-Royce to the world for the very first time. Although images have been widely shared, the car itself has not been displayed in public before. The Villa d’Este Concorso d’Eleganza is the perfect occasion, bringing together leading international media alongside knowledgeable motoring experts and discerning luxury aficionados, on the glamorous shores of Lake Como. There is also a pleasing symmetry in that we launched the first coachbuilt Rolls-Royce of the modern era, Sweptail, at the 2017 event.

“It is a truly historic moment for the marque. We are leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalisation and contemporary patronage provide essentially limitless possibilities.”Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars


Rolls-Royce’s coachbuilt masterpiece Boat Tail makes its global public debut at the prestigious Concorso d’Eleganza Villa d’Este on 2 October 2021. The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. It will then be available for guests and journalists to view for two days only, before returning to the privacy and seclusion that have surrounded it since it was formally revealed in May 2021.

Images of the car have been shared and admired around the world; however, this is the first time Boat Tail itself has been displayed in public. It is a unique opportunity for guests and journalists to examine the car’s remarkable coachbuilt construction and extraordinary Bespoke detailing, which were designed and hand-built at the Home of Rolls-Royce in a highly demanding technical and creative project lasting almost four years.

Boat Tail marks a seminal moment in the annals of Rolls-Royce, demonstrating the marque’s commitment to coachbuilding as a central part of its future direction and portfolio. It continues and accelerates a contemporary coachbuilding movement that began with Sweptail, the first coachbuilt Rolls-Royce of the modern era, which also made its first public appearance at Villa d’Este back in 2017.

Boat Tail represents a pivotal moment for the wider luxury goods sector.  As a truly hand-built, one-of-a-kind creation, in which both the bodywork and interior are designed and produced to the client’s specification, Rolls-Royce Coachbuild redraws the boundaries of luxury and opens vast new possibilities for patrons of contemporary design and fine craftsmanship.

First staged in 1929 on the shores of Lake Como in northern Italy, the Concorso d’Eleganza Villa d’Este is one of the most important and glamorous occasions on the international lifestyle calendar. Normally held in May, the 2021 event takes place from 1-3 October 2021, with Boat Tail presented to the world, for the first time, on 2 & 3 October only

Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

Bugatti unveiled the Centodieci – which translates as 110 in Italian – during Monterey Car Week in California at the Quail in 2019 to celebrate the company’s 110th anniversary. Inspired by the legendary Bugatti EB110 of 1991 and powered by the 8.0-liter W16 engine producing 1,600PS, just 10 Centodieci units will be hand-built at Bugatti’s Molsheim Atelier and be delivered to customers next year. All ten Centodieci models had already been accounted for by customers prior to the car’s unveiling.

A Concours d’Élégance for automobiles was first held at Villa d’Este back in 1929, and Bugatti has enjoyed a long and successful relationship with the event. Recent highlights have included the Bugatti La Voiture Noire taking the premiere prize in the ‘Concept Cars & Prototypes’ category the last time the event was held in 2019. Models from Bugatti’s illustrious past, such as the 1937 Type 57S four-seater sports tourer, the 1934 Type 59 Grand Prix car and the 1938 Type 57SC Atlantic, have all been awarded significant accolades in recent years.

This year also marks the 30th anniversary of the Bugatti EB110. The groundbreaking and first supercar of its time represents the mid-period of Bugatti’s history, when Bugatti Automobili S.p.A. was based in the famous ‘Blue Factory’ in Campogalliano in Italy under the stewardship of Romano Artioli. Introduced in 1991 to mark 110 years since the birth of Ettore Bugatti in 1881, the EB110 elevated the supercar genre to a new level. It featured a revolutionary engineering package that included a carbon fiber chassis and a 3.5-litre 12-cylinder engine with five valves per cylinder and quadruple turbochargers. The transmission was also incorporated within the engine block to create more space for cabin occupants. Exemplary grip, traction and safety were delivered by four-wheel-drive, another key D.N.A. strand that remains pivotal to today’s production Bugatti models.

The historic supercar model – a blue (originally silver painted in “Grigio Chiaro metallizzato”) EB110 SuperSport – presented at Villa d’Este in the class “The Next Generation: Hypercars of the 90s” was formerly owned by Romano Artioli. The Italian entrepreneur, who relaunched Bugatti as Bugatti Automobili S.p.A. in 1987, prior to the company’s closure in 1995, has fond memories of the development of this revolutionary supercar. “While we were at the premiere of the EB110 in Paris in 1991, the engineers back at Campogalliano were urging us to return swiftly to the Blue Factory, as they were eager to begin work on the EB110 Supersport version. Everyone was focused on reducing weight and boosting power, while keeping in mind that I was ferocious that the safety characteristics of the car be upheld.”

The final result was a quite remarkable weight reduction of nearly 150kg from the original configuration, and an increase in performance from 560PS to 612PS, with the engine developed entirely in-house at Campogalliano. Immediately after the EB110 SuperSport was presented to the world’s press at Salon de l’Automobile in Geneva, the team took the car to the Nardò circuit in the South of Italy, to carry out the homologation tests.

“After a warm-up lap we set the world record with a speed of 351 km/h and an acceleration of 3.2 seconds from 0 to 100 km,” recalls Artioli proudly. And it didn’t stop there. The car also set a speed record on snow and ice at 296km/h, while a Bugatti EB110 GT powered by natural gas achieved at top speed of 344.7 km/h.

“I left my heart in my Supersport. No other car gives the same sensation of power, control and safety in every road condition as the EB110 – and with such beautiful style. I could not be more proud for “her” to be at the Concours d’Elegance in Villa D’Este.

“The Centodieci Concorso d’Eleganza at Villa d’Este is one of the jewels in the crown of the automotive season,” explains Bugatti Automobiles S.A.S. President Stephan Winkelmann. “After the event was lost to the pandemic in 2020, it is even more special for Bugatti to return to the wonderful location of Villa d’Este and present our Centodieci to customers and friends of the brand from all around the globe. And of course, the event is even more exciting with the presence of the personal Bugatti EB110 Supersport “America” owned once by Romano Artioli himself. This seminal supercar represents the second period of Bugatti’s history, and gave our designers and engineers the inspiration for the Centodieci.”

The Bugatti Centodieci was presented as a static display within the Concorso d’Eleganza Villa d’Este ‘Concept Cars & Prototypes’ area on Saturday 2nd October and again on Sunday 3rd October, the car also participated in the dynamic presentation parade.