PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci
, , , , , ,

PAGANI UTOPIA unveiled at the national science technology Museum in Milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

“At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

/by
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci
, , , , , ,

PAGANI UTOPIA presentado en el Museo Nacional de Ciencia y Tecnología de Milán rodeado de dibujos originales de Leonardo Da Vinci

PAGANI UTOPIA presentado en el Museo Nacional de Ciencia y Tecnología de Milán rodeado de dibujos originales de Leonardo Da Vinci

  • Estreno mundial del nuevo Hypercar de Pagani en el espléndido escenario de la Sala del Cenacolo del Museo
  • Seis dibujos originales de Leonardo da Vinci, cedidos con carácter excepcional por la Biblioteca Ambrosiana, sirven de telón de fondo a la Utopía Pagani
  • Para la inauguración, una exposición especial “La forma del aire: de Leonardo a la utopía de Pagani” curada científicamente por Pietro C. Marani, autor de numerosas publicaciones sobre el artista. Una doble exploración de los estudios sobre el aire del erudito italiano y la génesis de la Utopía Pagani
  • Un elemento común: la estrecha conexión entre Arte y Ciencia, el principio Leonardiano que inspira la filosofía de Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milán, 13 de septiembre de 2022 – El Museo Nacional de Ciencia y Tecnología de Italia en el centro de Milán es el lugar para el debut oficial del nuevo Pagani Hypercar, el vehículo que escribirá el tercer capítulo en la historia de la marca, con el título: Pagani Utopia. En el espléndido marco de la Sala del Cenacolo, rodeada de dibujos originales de Leonardo da Vinci, la última creación del taller de Módena diseñada por Horacio Pagani encarna una visión utópica y visionaria del automovilismo, un concepto no convencional separado románticamente del significado contemporáneo de automóvil. Y lo hace en el más puro espíritu Pagani, donde el elemento rector que sustenta los coches de la compañía siempre ha sido el principio de Arte y Ciencia de Leonardo.

No se podría haber elegido un lugar mejor para presentar a la recién llegada: Milán, la ciudad cosmopolita que fue el hogar del artista, y el Museo que alberga las Galerías Leonardo, la exposición permanente más grande del mundo sobre Leonardo da Vinci, ingeniero, humanista y estudioso de la naturaleza.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

“A la entrada del Museo, el visitante es recibido por una frase de profundo significado: Scienza è Cultura – La ciencia es cultura. La expresión representa la esencia misma del Museo como lugar dedicado a Leonardo da Vinci y, como el propio artista, condensa las interrelaciones entre diferentes pero complementarias ramas del saber que, juntas, ayudan a comprender la realidad. Este diálogo entre arte, ciencia y tecnología es un rasgo distintivo de la identidad del Museo. Además, el descubrimiento y la invención que nunca dejan de sorprendernos se combinan con la capacidad fundamental de diseñar y construir, dando así un valor concreto al ingenio humano”, dice Fiorenzo Galli, Gerente General del Museo Nacional de Ciencia y Tecnología.

Reforzar los lazos entre el diseño de Pagani Hypercars y Leonardo da Vinci es un préstamo excepcional de la Biblioteca Ambrosiana, que, para la presentación del nuevo coche, ha concedido permiso para que seis dibujos originales de los estudios de Leonardo sobre el aire, salgan de sus bóvedas en una base temporal para la exposición “La forma del aire: de Leonardo a Pagani Utopía”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Comisariada por Pagani Automobili y Pietro C. Marani, un destacado experto en Leonardo da Vinci y autor de numerosos libros sobre el artista toscano, la exposición ofrece a los visitantes la oportunidad de una exploración dual. Por un lado, el asombroso genio de un hombre con la capacidad -hace seis siglos- de representar hasta lo invisible, plasmado en una colección de hojas del Codex Atlanticus sobre el estudio del aire y sus aplicaciones; por otro, el pensamiento que llevó al diseñador Horacio Pagani y su equipo a concebir el proyecto Utopía. Una visión binaria de forma y función.

“La presentación de nuestro nuevo automóvil en el marco extraordinario del Museo Nacional de Ciencia y Tecnología de Milán tiene un significado especial”, dice Horacio Pagani. “Leonardo fue muy creativo aquí en Milán, donde disfrutó de un período maravilloso. Ha sido una gran influencia en mi vida desde que era un niño, es la inspiración de los conceptos fundamentales de Arte y Ciencia que guían nuestro trabajo. Así que estar en el museo que lleva su nombre y tener sus dibujos originales al lado de nuestro auto es una emoción verdaderamente indescriptible para mí”.

Los visitantes podrán rastrear la génesis del proyecto Pagani Utopia en una serie de paneles especiales: desde las fuentes de inspiración hasta los primeros bocetos del automóvil, la paleta de colores y los materiales utilizados, condensados ​​en un moodboard tridimensional. La ruta creativa llega a su punto culminante en la Sala del Cenacolo para ver de cerca el nuevo Pagani Hypercar. Desde el exterior, una carrocería de líneas suaves y elegantes construida en materiales compuestos de alta tecnología; en el interior, el poderoso corazón del motor Pagani V12.

Los seis dibujos originales de Da Vinci seleccionados por Marani proporcionan el marco ideal para la nueva Utopía de Pagani. Seis obras que ponen de manifiesto cómo el artista supo representar lo invisible, plasmar “la existencia de la nada”, esa infinita extensión intersticial que envuelve todos los cuerpos, en contacto con el aire. Junto con el agua, el aire es uno de los cuatro elementos (incluidos la tierra y el fuego) que más intrigaron a Leonardo, cuyos movimientos y manifestaciones se esforzó en retratar.

“Un hilo conecta las observaciones de Leonardo y sus conocimientos sobre aerodinámica con las creaciones de Horacio Pagani”, comenta Pietro C. Marani. “Es como si el diseñador finalmente hubiera dado forma concreta a lo que Leonardo simplemente intuyó sobre la forma en que el aire ‘forja’ y esculpe formas, que se puede ver, por ejemplo, en los dos dibujos de fortalezas de la exposición”.

La exposición se enriquece con una sección titulada “Historia de un sueño”, la aventura del joven Horacio Pagani que llegó a Módena desde Argentina con una ambición: crear los autos más bellos del mundo. Los invitados podrán juzgar por sí mismos si ese sueño se hizo realidad: en los claustros, junto con el nuevo Pagani Utopia, se exhibirán dos modelos históricos -el Zonda C12 (1999) y el Huayra Coupé (2011)- para contar la historia de una marca que pronto celebrará su 25 aniversario.

El acompañamiento musical de la exposición es una interesante obra sinfónica escrita por el Conservatorio de Milán a partir de las composiciones para piano del joven Horacio Pagani, que ahora es la banda sonora de la nueva Utopía de Pagani.

INFO SOBRE LA EXPOSICIÓN

Museo Nacional de Ciencia y Tecnología Leonardo da Vinci | Via San Vittore 21, 20123 Milán

miércoles 14 – domingo 25 de septiembre de 2022

Horario: martes a viernes de 9:30 a 17:00; Sábado, domingo y festivos 9.30-18.30

Última entrada: 1 hora antes del cierre.

La exposición está incluida en la entrada al Museo

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

/by
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci
, , , , , ,

PAGANI UTOPIA unveiled at the national science technology Museum in Milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

“At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

/by
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci
, , , , , , ,

PAGANI UTOPIA unveiled at the national science technology Museum in Milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology Museum in milan surrounded by original drawings by Leonardo Da Vinci

  • World premiere of Pagani’s new Hypercar in the splendid setting of the Museum’s Sala del Cenacolo 
  • Six original drawings by Leonardo da Vinci, loaned on an exceptional basis by the Biblioteca Ambrosiana, provide the backdrop for the Pagani Utopia
  • For the unveiling, a special exhibition “The shape of air: from Leonardo to Pagani Utopia” scientifically curated by Pietro C. Marani, author of numerous publications on the artist. A dual exploration of the Italian polymath’s studies on air and the genesis of the Pagani Utopia
  • A common element: the close connection between Art and Science, the Leonardian principle that inspires the philosophy of Horacio Pagani, Pagani Automobili Founder & Chief Designer
PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Milan, 13 September 2022 – Italy’s National Science & Technology Museum in central Milan is the venue for the official debut of the new Pagani Hypercar, the vehicle that will write the third chapter in the brand’s history, with the title: Pagani Utopia. In the splendid setting of the Sala del Cenacolo refectory hall, surrounded by original drawings by Leonardo da Vinci, the Modena-based atelier’s latest creation designed by Horacio Pagani embodies a visionary utopian idea of motoring, an unconventional concept romantically detached from the contemporary meaning of automobile. And it does so in the purest Pagani spirit, where the guiding element underpinning the company’s cars has always been Leonardo’s principle of Art and Science.

No better location could have been chosen to present the new arrival: Milan, the cosmopolitan city that was home to the artist, and the Museum that houses the Leonardo Galleries, the world’s largest permanent exhibition on Leonardo da Vinci – engineer, humanist and scholar of nature.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

“At the entrance to the Museum, the visitor is welcomed by a phrase with a profound significance: Scienza è Cultura – Science is Culture. The expression represents the very essence of the Museum as a place dedicated to Leonardo da Vinci and, like the artist himself, condenses the interrelations between different but complementary branches of knowledge, which, together, help us understand reality. This dialogue between art, science and technology is a distinguishing feature of the Museum’s identity. Furthermore, the discovery and invention that never cease to surprise us are combined with the fundamental ability to design and build, thus giving concrete value to human ingenuity,” says Fiorenzo Galli, General Manager of the National Science & Technology Museum.

Enhancing the ties between the design of Pagani Hypercars and Leonardo da Vinci is an exceptional loan from the Biblioteca Ambrosiana, which, for the presentation of the new car, has granted permission for six original drawings of Leonardo’s studies on air, to leave its vaults on a temporary basis for the exhibition “The shape of air: from Leonardo to Pagani Utopia”.

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

PAGANI UTOPIA unveiled at the national science technology museum in milan surrounded by original drawings by Leonardo Da Vinci

Curated by Pagani Automobili and Pietro C. Marani, a leading expert on Leonardo da Vinci and author of numerous books about the Tuscan artist, the exhibition offers visitors the opportunity for dual exploration. On one hand, the astonishing genius of a man with the ability – six centuries ago – to represent even the invisible, displayed in a collection of leaves from the Codex Atlanticus on the study of air and its applications; on the other, the thinking that led designer Horacio Pagani and his team to conceive the Utopia project.  A binary vision of form and function.

“The presentation of our new car in the extraordinary setting of the National Science & Technology Museum in Milan has a special significance,” says Horacio Pagani. “Leonardo was very creative here in Milan, where he enjoyed a wonderful period. He has been a huge influence in my life since I was a boy, he is the inspiration for the fundamental concepts of Art and Science that guide our work. So to be in the museum that bears his name and to have his original drawings next to our car is a truly indescribable emotion for me.”

Visitors will be able to trace the genesis of the Pagani Utopia project on a series of special panels: from the sources of inspiration to the first sketches of the car, the colour palette and the materials used, condensed in a three-dimensional moodboard. The creative route reaches its culmination in the Sala del Cenacolo for a close-up look at the new Pagani Hypercar. From the outside, a body with soft, elegant lines built in hi-tech composite materials; inside, the powerful heart of the Pagani V12 engine.

Providing the ideal frame for the new Pagani Utopia are the six original Da Vinci drawings selected by Marani. Six works that highlight how the artist was able to represent the invisible, to depict “the existence of nothingness”, that infinite interstitial extension that surrounds all bodies, in contact with the air. Together with water, air is one of the four elements (including earth and fire) that most intrigued Leonardo, whose movements and manifestations he strove to portray.

“A thread links Leonardo’s observations and his insights into aerodynamics with the creations of Horacio Pagani,” comments Pietro C. Marani. “It’s as if the designer had finally given concrete shape to what Leonardo simply intuited about the way the air ‘forges’ and sculpts forms, which you can see, for example, in the two drawings of fortresses in the exhibition.” 

The exhibizion is enhanced with a section entitled “Story of a Dream”, the adventure of the young Horacio Pagani who came to Modena from Argentina with an ambition: to create the most beautiful cars in the world. Guests will be able to judge for themselves whether that dream came true: in the cloisters, together with the new Pagani Utopia, two historic models will be on display – the Zonda C12 (1999) and the Huayra Coupé (2011) – to tell the story of a brand that will soon be celebrating its 25th anniversary.

The musical accompaniment to the exhibition is an interesting symphonic work written by the Milan Conservatory starting from the compositions for piano of the young Horacio Pagani, which is now the soundtrack of the new Pagani Utopia.

INFO ON THE EXHIBITION

National Museum of Science and Technology Leonardo da Vinci | Via San Vittore 21, 20123 Milan

Wednesday 14 – Sunday 25 September 2022

Opening times: Tuesday-Friday 9.30-17.00; Saturday, Sunday and public holidays 9.30-18.30

Last admission: 1 hour before closing time.

The exhibition is included in the Museum entrance ticket

Museum Tickets > https://museoscienza.vivaticket.com/must/landingmuseo.htm

www.museoscienza.org

Pagani Automobili

PRESS CONTACTS

press.office@pagani. com

Christopher Pagani

Luigi Ganzerli

SOCIAL MEDIA

Facebook: facebook.com/PaganiAutomobili

Instagram: paganiautomobili

Youtube: youtube.com/PaganiAutomobili

/by
, , , , , , , ,

Dos mujeres She’s Mercedes: “Lo que nos une a todas es querer apostar por la calidad, la atemporalidad y por lo nuestro”, las fundadoras de ES FASCINANTE.

Dos mujeres She’s Mercedes:

“Lo que nos une a todas es querer apostar por la calidad, la atemporalidad y por lo nuestro”, las fundadoras de ES FASCINANTE.

  • Valentina Suárez-Zuloaga y su madre Margarita Ruyra de Andrade, creadoras de la comunidad de moda ES FASCINANTE, han protagonizado “Women Business”, el encuentro de She’s Mercedes para empoderar a las mujeres.
  • La importancia de apoyar la moda nacional y el diseño de calidad, los retos de emprender desde cero, así como la figura de la mujer en el mundo de la moda y la empresa han sido algunos de los principales temas de este inspirador coloquio.

En la segunda jornada de la pasarela Mercedes-Benz Fashion Week Madrid, la marca líder de automoción refuerza su compromiso con su plataforma She´s Mercedes. Una iniciativa cuyo objetivo es inspirar, conectar y empoderar a las mujeres a través de distintos encuentros en lo que se fomenta el diálogo para el intercambio de experiencias profesionales, de motivación y culturales, así como impulsar la sororidad y el apoyo mutuo.

Esta nueva edición de She´s Mercedes Talk ha reunido a Valentina Suárez-Zuloaga y Margarita Ruyra de Andrade, madre e hija, son las creadoras de ES FASCINANTE, una comunidad y plataforma online en la que se puede encontrar una exclusiva selección de marcas y firmas españolas con piezas únicas, ediciones limitadas y productos artesanales. Un concepto novedoso que incentiva valores actuales como la reducción de la compra masiva, la producción ética, artesanal y responsable y la apuesta por la calidad versus la cantidad.

Bajo el título de “Business Women”, las dos invitadas de excepción han ofrecido a las asistentes diferentes herramientas de crecimiento personal, además de mostrar los retos de emprender desde cero y profundizar en la figura de la mujer en el mundo de la moda. Parte de su filosofía se basa en cuidar cada detalle, cada patrón y cada acabado. Defender el made in Spain, el trabajo artesanal de las diseñadoras y seguir arropadas por un equipo mayoritariamente femenino. “Más del 80 por ciento de nuestras marcas son de mujeres”, añaden.

Valentina y Margarita han explicado la importancia de la moda nacional y el slow fashion, pilares fundamentales de su negocio, con el que además promueven la cultura, la artesanía y el arte. “Cuando viajas buscas lo fascinante del lugar, cosas únicas y originales. En nuestro caso, es igual. Contamos con un portfolio excepcional y con identidad. Habla de nosotras, de la cultura española y lo que somos”, añaden sus fundadoras.

Ambas empresarias se unen así a otras grandes mujeres She’s Mercedes como Anaïs Vauxcelles, directora creativa la firma 404 Studio y ganadora del premio Mercedes-Benz Fashion Talent el pasado año; la diseñadora Maya Hansen o la inconfundible Ágatha Ruiz de la Prada y su hija, Cósima Ramírez. Todas ellas han compartido en anteriores ediciones su visión sobre el mundo del diseño, experiencias personales, nuevas tendencias, la importancia de la sostenibilidad con un mensaje empoderador y positivo para acompañar a otras mujeres en su búsqueda del éxito.

Mercedes-Benz y su compromiso mundial con la moda

En total, la marca colabora en más de 60 eventos clave a nivel internacional. Desde pasarelas europeas como Berlín, Praga, Tiblisi o Budapest, hasta Moscú y México o el aclamado Festival Internacional de Moda, Fotografía y Accesorios de Moda en Hyères (Francia). Y por supuesto, Madrid. Veintidós ediciones han pasado desde que, en febrero de 2012, Mercedes-Benz decidiera convertirse en el patrocinador principal y diera nombre a la pasarela Mercedes-Benz Fashion Week Madrid.

#MercedesBenzFashionTalents #MBFWMadrid

Más información sobre Mercedes-Benz en www.mercedes-benz.com / www.mercedes-benz.es, en nuestra plataforma online Mercedes me media, bajo la dirección media.mercedes-benz.com, así como en nuestro sitio Daimler global media, bajo media.daimler.com, encontrarán comunicados de prensa y servicios digitales para periodistas y multiplicadores. También informamos acerca de temas y eventos actuales en torno a Mercedes-Benz Cars y Vans en nuestros canales de Instagram y Twitter @mbenzespana @MBFurgonetas.

Mercedes-Benz Group at a Glance

Mercedes-Benz Group AG is one of the world’s most successful automotive companies. With Mercedes-Benz AG, the Group is one of the leading global suppliers of premium and luxury cars and vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services. The company founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile in 1886. As a pioneer of automotive engineering, Mercedes-Benz sees shaping the future of mobility in a safe and sustainable way as both a motivation and obligation. The company’s focus therefore remains on innovative and green technologies as well as on safe and superior vehicles that both captivate and inspire. Mercedes-Benz continues to invest systematically in the development of efficient powertrains and sets the course for an all electric future: The brand with the three-pointed star pursues the goal to go all electric, where market conditions allow. Shifting from electric-first to electric-only, the world’s pre-eminent luxury car company is accelerating toward an emissions-free and software-driven future. The company’s efforts are also focused on the intelligent connectivity of its vehicles, autonomous driving and new mobility concepts as Mercedes-Benz regards it as its aspiration and obligation to live up to its responsibility to society and the environment. Mercedes-Benz sells its vehicles and services in nearly every country of the world and has production facilities in Europe, North and Latin America, Asia and Africa. In addition to Mercedes-Benz, the world’s most valuable luxury automotive brand (source: Interbrand study, 20 Oct. 2021), Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ and Mercedes me as well as the brands of

Mercedes-Benz Mobility: Mercedes-Benz Bank, Mercedes-Benz Financial Services and Athlon. The company is listed on the Frankfurt and Stuttgart stock exchanges (ticker symbol MBG). In 2020, the Group had a workforce of around 288,500 and sold 2.8 million vehicles. Group revenues amounted to €154.3 billion and Group EBIT to €6.6 billion.

/by
, , , , ,

Audi Sphere modelos Audi grandsphere concept

Audi Sphere models

Audi grandsphere concept

 

Para Audi, dar forma al futuro es una expresión de actitud. En ninguna parte es tan palpable esta actitud como en los prototipos de la marca. Con los conceptos Audi skysphere, Audi grandsphere y Audi urbansphere, Audi ilustra su visión del lujo progresivo .

La palabra “esfera” en los nombres enfatiza que el espacio interior, el interior, tendrá una mayor importancia en la movilidad del futuro. El interior se convertirá en la base del diseño y la tecnología, convirtiendo el vehículo en una esfera donde los pasajeros puedan disfrutar de la vida y las experiencias mientras viajan, un tercer espacio vital.

Para Audi, esto incluye un ecosistema integral de servicios automotrices: comunicaciones o relajación, trabajo o retiro en privado: el automóvil se está transformando de un mero automóvil en un dispositivo de experiencia. Con la seriesphere, Audi muestra su visión de la movilidad premium eléctrica del futuro.

Concepto de esfera activa de Audi (2022)

Concepto de esfera activa de Audi: este es el nombre del cuarto modelo de la familia de autos conceptuales que Audi ha estado presentando desde agosto de 2021. No solo tienen propulsión eléctrica, sino que también están diseñados para ser capaces de conducción automatizada. Este diseño técnico da lugar a diseños completamente nuevos, especialmente de los interiores y las ofertas para que aquellos a bordo utilicen su tiempo de forma productiva o simplemente se relajen. Los autos de concepto de esfera de Audi muestran colectivamente la visión de la movilidad premium del mañana.

Toda la informacion

Audi urbansphere concept (2022)

Diseñado sistemáticamente de adentro hacia afuera, Audi ha revelado los planes para el auto conceptual Audi urbansphere. Los diseñadores e ingenieros crearon inicialmente el Audi urbansphere para su uso en megaciudades chinas con mucho tráfico, aunque el concepto también es adecuado para cualquier otro centro metropolitano del mundo. En estas áreas urbanas, donde el espacio personal es particularmente escaso, el prototipo ofrece el mayor espacio interior de cualquier Audi hasta la fecha. Lo coordina de manera inteligente con tecnologías y servicios digitales que atraen todos los sentidos y ofrecen un nivel de experiencia completamente nuevo.

Toda la informacion

Audi grandsphere concepto (2021)

El jet privado para la carretera: en la IAA 2021, Audi presenta el estudio conceptual Audi grandsphere. Como un vuelo de primera clase, el sedán grandsphere de 5,35 m (17,6 pies) de largo combina el lujo de un viaje privado con la mayor comodidad con una oferta integral de experiencias a bordo. La conducción automatizada de nivel 4 hace posibles nuevas dimensiones de libertad: en este modo, el interior se convierte en una espaciosa esfera de experiencia sin volante, pedales o pantallas. Y los asientos delanteros se convierten en un salón de primera clase con el máximo espacio, vistas más libres y acceso a todas las funciones de un ecosistema digital holístico en el que está integrado el Audi grandsphere.

Toda la informacion

Audi skysphere concepto (2021)

Audi ha presentado el primer miembro de una nueva familia de vehículos conceptuales, un espectacular roadster. Audi skysphere concept es el nombre del descapotable de dos puertas con motor eléctrico cuyas líneas conducen directamente al diseño Audi del mañana. Con él, la marca ilustra su visión del segmento de lujo progresivo del futuro, en el que el interior se convierte en un espacio interactivo y el vehículo en una plataforma para experiencias cautivadoras. Esto es posible gracias a la conducción autónoma, un rediseño revolucionario del interior y un ecosistema digital continuo.

/by
, , , , ,

Audi Sphere models Audi grandsphere concept

Audi Sphere models

Audi grandsphere concept

 

For Audi, shaping the future is an expression of attitude. Nowhere is this attitude as palpable as in the brand’s concept cars. With the Audi skysphere, Audi grandsphere and Audi urbansphere concepts, Audi is illustrating its vision of progressive luxury.

The word “sphere” in the names emphasizes that the inner space – the interior – will be granted heightened importance in the mobility of the future. The interior will become the foundation for design and technology, turning the vehicle into a sphere where the passengers can enjoy life and experiences while on the go – a third living space.

For Audi, this includes a comprehensive ecosystem of automotive services: communications or relaxation, work or retreat in privacy – the car is transforming from a mere automobile into an experience device. With the sphere series, Audi is showing off its vision of the electric premium mobility of the future.

Audi activesphere concept (2022)

Audi activesphere concept – this is the name of the fourth model in the family of concept cars that Audi has been introducing since August 2021. Not only do they all have electric drives, but they’re also designed to be capable of automated driving. This technical layout gives rise to entirely new designs, especially of the interiors and the offerings for those on board to use their time productively or just relax. Audi’s sphere concept cars collectively showcase the vision of the premium mobility of tomorrow.

All information

Audi urbansphere concept (2022)

Systematically designed from the inside out, Audi has unveiled plans for the Audi urbansphere concept car. Designers and engineers initially created the Audi urbansphere for use in traffic-dense Chinese megacities, although the concept is also suitable for any other metropolitan center in the world. In these urban areas, where personal space is in particularly short supply, the concept car offers the largest interior space of any Audi to date. It intelligently coordinates this with technologies and digital services that appeal to all the senses and offer a whole new level of experience.

All information

Audi grandsphere concept (2021)

The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.

All information

Audi skysphere concept (2021)

Audi has unveiled the first member of a new family of concept vehicles, a spectacular roadster. Audi skysphere concept is the name of the electric-powered, two-door convertible whose lines lead directly to the Audi design of tomorrow. With it, the brand is illustrating its vision for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle a platform for captivating experiences. This is being made possible thanks to autonomous driving, a revolutionary redesign of the interior, and a seamless digital ecosystem.

/by
, , , , , ,

Audi Sphere models Audi grandsphere concept

Audi Sphere models

Audi grandsphere concept

 

For Audi, shaping the future is an expression of attitude. Nowhere is this attitude as palpable as in the brand’s concept cars. With the Audi skysphere, Audi grandsphere and Audi urbansphere concepts, Audi is illustrating its vision of progressive luxury.

The word “sphere” in the names emphasizes that the inner space – the interior – will be granted heightened importance in the mobility of the future. The interior will become the foundation for design and technology, turning the vehicle into a sphere where the passengers can enjoy life and experiences while on the go – a third living space.

For Audi, this includes a comprehensive ecosystem of automotive services: communications or relaxation, work or retreat in privacy – the car is transforming from a mere automobile into an experience device. With the sphere series, Audi is showing off its vision of the electric premium mobility of the future.

Audi activesphere concept (2022)

Audi activesphere concept – this is the name of the fourth model in the family of concept cars that Audi has been introducing since August 2021. Not only do they all have electric drives, but they’re also designed to be capable of automated driving. This technical layout gives rise to entirely new designs, especially of the interiors and the offerings for those on board to use their time productively or just relax. Audi’s sphere concept cars collectively showcase the vision of the premium mobility of tomorrow.

All information

Audi urbansphere concept (2022)

Systematically designed from the inside out, Audi has unveiled plans for the Audi urbansphere concept car. Designers and engineers initially created the Audi urbansphere for use in traffic-dense Chinese megacities, although the concept is also suitable for any other metropolitan center in the world. In these urban areas, where personal space is in particularly short supply, the concept car offers the largest interior space of any Audi to date. It intelligently coordinates this with technologies and digital services that appeal to all the senses and offer a whole new level of experience.

All information

Audi grandsphere concept (2021)

The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.

All information

Audi skysphere concept (2021)

Audi has unveiled the first member of a new family of concept vehicles, a spectacular roadster. Audi skysphere concept is the name of the electric-powered, two-door convertible whose lines lead directly to the Audi design of tomorrow. With it, the brand is illustrating its vision for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle a platform for captivating experiences. This is being made possible thanks to autonomous driving, a revolutionary redesign of the interior, and a seamless digital ecosystem.

/by
, ,

EL CONCEPTO DEL MODELO L100 DE LINCOLN SEÑALA LA VISIÓN FUTURA DE LA MARCA; EXPLORA EL ESPACIO REINVENTADO PARA LA MOVILIDAD PERSONAL

EL CONCEPTO DEL MODELO L100 DE LINCOLN SEÑALA LA VISIÓN FUTURA DE LA MARCA; EXPLORA EL ESPACIO REINVENTADO PARA LA MOVILIDAD PERSONAL

  • Lincoln pone su mirada en lo que se avecina con el debut del Lincoln Modelo L100, un concepto con estilo aerodinámico y tecnología avanzada que crea el santuario interior inmersivo del mañana.
  • Rindiendo homenaje al Modelo L de 1922, el primer vehículo de lujo de Lincoln, el Modelo L100 Concept se inspira en el legado de diseño de la marca mientras avanza en su visión de la movilidad en el futuro.
  • Celebrando los 100 años de Lincoln, el Modelo L100 ocupa un lugar central esta semana en el Concours d’Elegance® de Pebble Beach,  Lincoln es la marca destacada

PEBBLE BEACH, California, 18 de agosto de 2022  – Con un guiño al pasado mientras mira hacia el futuro, Lincoln revela su visión de la movilidad con el debut del Lincoln Model L100 Concept.

Debutando en Pebble Beach Concours d’Elegance, donde Lincoln es la marca destacada como parte del 100.ºaniversario de la marca, el modelo L100 Concept traspasa los límites del diseño Quiet Flight de Lincoln para crear experiencias conectadas que reinventan el último santuario de vehículos del mañana.

“Lincoln ha sido una de las marcas automotrices más duraderas y elegantes del mundo y, en muchos sentidos, está perfectamente posicionada para un segundo siglo definido por un gran diseño, cero emisiones y experiencias basadas en la tecnología”, dijo Bill Ford, presidente ejecutivo. , Compania de motores ford. “Lincoln siempre ha sido especial para mí y mi familia, especialmente para mi padre y mi abuelo. Si hay un secreto de la longevidad de Lincoln, es la capacidad de la marca para equilibrar sus valores fundamentales con el deseo de innovar y crear el futuro”.

Con una belleza seductora que cautiva al acercarse, el concepto L100 abraza la tensión entre la elegancia exuberante y la moderación sutil. El diseño elegante es aerodinámico y el espacio transformable permite que el Modelo L100 cree una conexión humana en un santuario que es verdaderamente Lincoln.

“Estamos en un momento especial de nuestra historia. Durante los últimos 100 años, Lincoln ha sido pionera en múltiples innovaciones y ha superado los límites del diseño que han llegado a definir nuestra marca como la conocemos y la amamos hoy”, dice Joy Falotico, presidenta de Lincoln. “Con el concepto del modelo L100, reimaginamos cómo podría ser el santuario de Lincoln para nuestros clientes del mañana y nos impulsa a definir el próximo capítulo de la historia de Lincoln”.

Avanzando en la tecnología del futuro

Creado como un vehículo autónomo con una experiencia de conducción inteligente, conectividad e innovaciones impulsadas por software, el Modelo L100 Concept avanza la visión de Lincoln y allana el camino para que la marca reconsidere la movilidad en el futuro.

El modelo L100 Concept utiliza tecnologías de paquete y celdas de batería de última generación, que ofrecerán una densidad de energía revolucionaria y permitirán una integración estructural eficiente al tratar todo el vehículo como un sistema. El enfoque avanzado no solo ayudará a ofrecer un diseño elegante, sino que también maximizará el espacio interior de la cabina, brindando a los diseñadores una nueva flexibilidad para crear la experiencia Lincoln del futuro.

“Los vehículos conceptuales nos permiten volver a imaginar e ilustrar cómo las nuevas experiencias pueden cobrar vida con la ayuda de tecnologías avanzadas y permiten a nuestros diseñadores más libertad creativa que nunca”, dijo Anthony Lo, director de diseño de Ford Motor Company. “Con el Modelo L100, pudimos traspasar los límites de maneras que evolucionaron el ADN de nuestra marca Quiet Flight y cambiaron la forma en que pensamos sobre los diseños de Lincoln del mañana”.

Un tablero de ajedrez interactivo en la consola central presenta un controlador de pieza de ajedrez inspirado en una joya que captura la luz y la profundidad al redefinir los controles del vehículo dentro de la cabina. El controlador reemplaza el volante tradicional en este concepto de vehículo autónomo, lo que hace que la experiencia del vehículo sea intuitiva y sin esfuerzo.

Las configuraciones de asientos sociales y centradas en el conductor permiten que los pasajeros participen y se adapten a la ocasión. Al dar forma al espacio de manera que permita la conexión, los asientos de la primera fila se pueden voltear hacia adelante para crear un entorno social, en el que los pasajeros delanteros pueden sentarse frente a los pasajeros traseros. El entorno transformable crea un entorno más acogedor, dando la sensación de un verdadero tercer espacio.

Trascender a través del espacio y el tiempo, por dentro y por fuera

Con la cola hacia abajo, relajado y elegante, el diseño de forma aerodinámica está cerca del suelo, sin costuras y al ras en sus detalles con una ejecución de cola en K eficiente para guiar el aire sobre el vehículo.

Llegando con elegancia, el techo de vidrio y las puertas con bisagras invertidas se levantan para dar un verdadero sentido de ceremonia y bienvenida, con el distintivo Lincoln Embrace. Las cubiertas de ruedas inteligentes ayudan a hacer avanzar aún más el Embrace, utilizando iluminación y sensores para comunicar el movimiento, la duración de la batería y la presencia humana.

La iluminación avanzada e intuitiva crea una sinfonía orquestada de luces tanto por dentro como por fuera, aumentada a los sentidos de manera que crea una experiencia personalizada para los pasajeros. Dando la bienvenida de una manera más humana, el Modelo L100 detecta al cliente cuando se acerca y permite que la sinfonía de luces siga al cliente alrededor del vehículo al aprovechar un sistema avanzado de inteligencia artificial y sensores GPS para curar la experiencia.

Con acentos de amatista en tela de gamuza reciclada, los diseñadores crearon la cabina del Modelo L100 con materiales libres de animales y alternativas de lujo. En el exterior, los diseñadores utilizaron pintura metálica y acrílico esmerilado en lugar de cromo con una capa tricapa de cerámica digital satinada, destacando un blanco cálido y suave que se transforma en un azul fresco al aire libre.

Todo el interior ha sido diseñado para crear un entorno inmersivo. El piso digital, el dosel y la iluminación ambiental armonizan para crear una experiencia personalizada que puede mejorar su estado de ánimo. Orquestado como una sinfonía afinada junto con una iluminación interior que armoniza con el sonido, el aroma y el tacto, el piso digital transporta a los pasajeros al santuario del mañana.

Un guiño a la historia

El Modelo L100 Concept celebra la herencia de diseño de la marca y se remonta al Modelo L de 1922 que se fabricó después de la compra de Lincoln por parte de Ford Motor Company. El Modelo L de 1922 fue muy apreciado por su excelente ingeniería, sirviendo como base para la transformación del diseño y el comienzo del lujo de Lincoln.

Un adorno de capó de galgo de cristal, seleccionado originalmente por Edsel Ford en la década de 1920, simboliza gracia, elegancia y velocidad y es visible a través del capó transparente, capturando profundidad e iluminación.

“Este concepto nos permitió diseñar una nueva experiencia que no tiene las limitaciones del pasado y representa una evolución de nuestros principios de Quiet Flight”, dijo Kemal Curic, director de diseño global de Lincoln. “La máxima expresión del diseño de nuestro Modelo L100 es uno que se mueve sin esfuerzo: un vehículo que parece estar esculpido por el viento, como si la fricción no existiera”.

Acerca de Lincoln

Lincoln es la marca automotriz de lujo de Ford Motor Company, comprometida con la creación de vehículos atractivos con una experiencia de propiedad excepcional a la par. Para obtener más información sobre Lincoln, visite  media.lincoln.com  o  www.lincoln.com .

/by
, , ,

LINCOLN MODEL L100 CONCEPT SIGNALS THE BRAND’S FUTURE VISION; EXPLORES REIMAGINED SPACE FOR PERSONAL MOBILITY

LINCOLN MODEL L100 CONCEPT SIGNALS THE BRAND’S FUTURE VISION; EXPLORES REIMAGINED SPACE FOR PERSONAL MOBILITY

  • Lincoln sets its sight on what’s ahead with the debut of the Lincoln Model L100, a concept with aero-influenced styling and advanced technology that creates the immersive interior sanctuary of tomorrow
  • Paying homage to the 1922 Model L – Lincoln’s first luxury vehicle – the Model L100 Concept takes inspiration from the brand’s design heritage while advancing its vision for mobility in the future
  • Celebrating 100 years of Lincoln, the Model L100 takes center stage this week at the Pebble Beach Concours d’Elegance® where the Lincoln is the featured marque

PEBBLE BEACH, Calif., Aug. 18, 2022 – With a nod to the past while looking toward the future, Lincoln reveals its vision for mobility with the debut of the Lincoln Model L100 Concept.

Debuting at Pebble Beach Concours d’Elegance, where Lincoln is the featured marque as part of the brand’s 100th anniversary, the Model L100 Concept pushes the boundaries of Lincoln’s Quiet Flight design to create connected experiences that reimagine the ultimate vehicle sanctuary of tomorrow.

“Lincoln has been one of the most enduring and stylish automotive brands in the world and in many ways, it is perfectly positioned for a second century defined by great design, zero-emissions and technology-led experiences,” said Bill Ford, executive chair, Ford Motor Company. “Lincoln has always been special to me and my family, especially my father and my grandfather. If there is one secret to Lincoln’s longevity, it is the brand’s ability to balance its core values with a desire to innovate and create the future.”

With alluring beauty that captivates upon approach, the L100 concept embraces the tension between exuberant elegance and subtle restraint. The sleek design is aerodynamic, and the transformable space allows the Model L100 to create human connection in a sanctuary that is truly Lincoln.

“We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today,” says Joy Falotico, president, Lincoln. “With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story.”

Advancing the technology of the future

Created as an autonomous vehicle with an intelligent driving experience, connectivity and software-driven innovations, the Model L100 Concept advances Lincoln’s vision and paves the way for the brand to rethink mobility in the future.

The Model L100 Concept uses next generation battery cell and pack technologies, which will deliver game changing energy density and enable efficient, structural integration by treating the entire vehicle as a system. The advanced approach will not only help deliver elegant design, but also maximize the interior cabin space, giving designers new flexibility to create the signature Lincoln experience of the future.

“Concept vehicles allow us to reimagine and illustrate how new experiences can come to life with the help of advanced technologies and allow our designers more creative freedom than ever before,” said Anthony Lo, chief design officer, Ford Motor Company. “With the Model L100, we were able to push the boundaries in ways that evolve our Quiet Flight brand DNA and change the way we think about Lincoln designs of tomorrow.”

An interactive, center console chessboard features a jewel-inspired chess piece controller that captures light and depth by redefining the vehicle controls inside the cabin. The controller replaces the traditional steering wheel in this autonomous concept vehicle, making the vehicle experience intuitive and effortless.

Driver-centric and social seating configurations allow for passenger engagement that can be tailored for the occasion. Shaping the space in ways that allow connection, the front row seats can be flipped forward to create a social setting, in which front passengers can sit across from rear passengers. The transformable environment creates a more accommodating setting, giving the feeling of a true third space.

Transcending through space and time, inside and out

Tail-down, relaxed and sleek, the aero-shaped design is low to the ground, seamless and flush in its details with a K-tail execution efficient in guiding the air over the vehicle.

Arriving with elegance, the glass roof and reverse-hinged doors lift to give a true sense of ceremony and welcome, with the signature Lincoln Embrace. Smart wheel covers help to advance the Embrace even further, utilizing lighting and sensors to communicate motion, battery life and human presence.

The advanced, intuitive lighting creates an orchestrated symphony of lights both inside and out – augmented to the senses in ways that create a personalized experience for passengers. Welcoming in a more human way, the Model L100 senses the client upon approach and enables the light symphony to follow the client around the vehicle by leveraging an advanced, artificial intelligence system and GPS sensors to curate the experience.

With accents of amethyst in recycled suede fabric, designers created the Model L100 cabin with animal-free materials and luxury alternatives. On the exterior – designers used metallic paint and frosted acrylic in lieu of chrome with a satin digital ceramic tricoat – highlighting a warm, soft white that transitions into cool, open-air blue.

The entire interior has been designed to create an immersive environment. The digital floor, canopy and ambient lighting all harmonize to create a personalized experience that can enhance your mood. Orchestrated like a fine-tuned symphony along with interior lighting that harmonizes with sound, scent and touch, the digital floor transports passengers to the sanctuary of tomorrow.

A nod to history

The Model L100 Concept celebrates the brand’s design heritage and harkens back to the 1922 Model L which was built after Ford Motor Company’s purchase of Lincoln. The 1922 Model L was highly regarded for its outstanding engineering, serving as the foundation for the design transformation and the beginning of Lincoln luxury.

A crystal greyhound hood ornament, originally selected by Edsel Ford in the 1920s, symbolizes grace, elegance and speed and is visible through the transparent hood, capturing depth and illumination.

“This concept allowed us to design a new experience that is unburdened by past limitations and represents an evolution of our Quiet Flight tenets,” said Kemal Curic, global design director, Lincoln. “The ultimate expression of our Model L100 design is one that moves effortlessly – a vehicle that appears to be sculpted by the wind, as if friction does not exist.”

About Lincoln

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.

/by