Twenty~4, the Patek Philippe ladies
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A new face for the Twenty~4, the Patek Philippe ladies

A new face for the Twenty~4, the Patek Philippe ladies’ watch born to accompany every moment of the modern woman’s life

A new face for the Twenty~4, the Patek Philippe ladies

A new face for the Twenty~4, the Patek Philippe ladies

The manufacture is stepping up the allure of its Twenty~4 collection exclusively for women with a fresh interpretation of the original “manchette” or cuff-style quartz model in steel of 1999. It is launching two new versions adorned with white-gold applied Arabic numerals and white-gold applied trapeze-shaped hour markers. Designed as stylish companions to every facet of an active lifestyle, these Twenty~4 references 4910/1200A- 001 with a blue sunburst dial and 4910/1200A-010 with a gray sunburst dial stand out more than ever as paragons of timeless feminine elegance.

A new face for the Twenty~4, the Patek Philippe ladies

A new face for the Twenty~4, the Patek Philippe ladies

Since 1839, timepieces for women have always featured prominently in Patek Philippe’s collections – whether as the pocket watches or pendant watches of the nineteenth century or the wristwatches that first emerged in the early twentieth century. Several milestones in the manufacture’s history also relate to watches destined for women, such as the first true wristwatch made in Switzerland, created for a Hungarian countess in 1868, and the Geneva company’s very first striking wristwatch, a five-minute repeater housed in a small platinum case with an integrated chain bracelet in 1916.

A new face for the Twenty~4, the Patek Philippe ladies

A new face for the Twenty~4, the Patek Philippe ladies

A modern classic

In 1999, Patek Philippe strengthened its privileged links with feminine watch lovers by launching its first collection dedicated exclusively to women. The aim was to meet the demands of the independent active woman who sought a timepiece with an assertive personality able to adapt to her modern lifestyle. A watch of timeless elegance that would complement her fashionable business wear and most elegant evening wear. It would be her ally on every occasion, uniting contemporary design, technical excellence and impeccable craftsmanship.

Twenty~4, the Patek Philippe ladies

Twenty~4, the Patek Philippe ladies

Conceived, as its name suggested, for every hour of the day and night, at work, at home and during leisure activities, the new Twenty~4 stood out by its original art-deco-inspired “manchette” or cuff design, featuring a cambered rectangular case that followed the contours of a woman’s wrist and a metallic bracelet that felt exceptionally smooth and comfortable.

The first three Twenty~4 models of 1999 (references 4910/10A) were also distinguished by their pairing of steel with diamonds, an association unique at the time, with the precious stones set in two rows highlighting the rectangular shape of the two-tier case. The dials, adorned with the two applied Roman numerals XII and VI and diamond hour-markers, offered a choice of threecolors: “Forever Black”, “Eternal Gray” and “Timeless White”. An elegant modern advertising campaign marked the launch of this new women-only timepiece, with the slogan “Who will you be in the next 24 hours?” shining the spotlight on the watch’s versatility. The creation of the Twenty~4 strengthened women’s perception of Patek Philippe as a brand of direct relevance and appeal to them. It reminded them that the manufacture developed and built not only the most technically innovative and complex timepieces but those most aesthetically striking and refined.

Twenty~4, the Patek Philippe ladies

Twenty~4, the Patek Philippe ladies

A great success

Blessed with its strong identity and a design tailor-made to live the lives of modern discerning women, the Twenty~4 quartz “manchette” model was a great success from the start and has established itself in the last two decades as one of the manufacture’s best-sellers. Over the years it has appeared in rose gold and white gold, with other dial colors (brown and blue), in a small format complementing the medium-size models, on satin straps, in dazzling Haute Joaillerie versions (including two endowed with manually wound mechanical movements) and in a yellow-gold model without diamonds on the case. Now seen as epitomizing the classic modern style, the Twenty~4 has represented, for many women, their right of entry into the Patek Philippe universe. It has consolidated the manufacture’s position as a major player in the women’s watch market and paved the way for the expansion of other women’s lines, such as the Calatravas, as well as the complications that are useful in everyday situations (the Annual Calendar, the time-zone watches and the chronographs) and even the grand complications (perpetual calendar, split-seconds chronograph and minute repeater).

The time of the Twenty~4 Automatic

In 2018, Patek Philippe responded to women’s increasing interest in mechanical watches by launching the Twenty~4 Automatic. While its bracelet retains the same exclusive design, with the broad, gently cambered central links framed by delicate two-tier outer links, this Reference 7300, endowed with a caliber 324 S C self-winding movement, stands out from the quartz-driven “manchette” model by its round case, its bezel lit with a double row of diamonds in a “dentelle” (lacework) setting, and the applied Arabic numerals on the dial, these last providing a distinctly contemporary note. This model is available in steel and in rose gold, with a choice of dial colors, and in a jewelry version with gem-set crown, lugs and bracelet. Patek Philippe also produces an Haute Joaillerie model in rose gold, paved throughout with diamonds, showcasing the “random” or “snow” setting. The launch of this new incarnation of timeless feminine elegance was accompanied by an advertising campaign that excited widespread interest. It gave center stage to a “Twenty~4 woman”: independent, sure of her taste and making her own way in the world.

New Twenty~4 references 4910/1200A-001 & 4910/1200A-010

Patek Philippe is continuing the renewal of its Twenty~4 collection by reinterpreting the original model, the medium-size (25.1 x 30 mm) quartz “manchette” watch in steel. It is issuing two new versions in which the Roman numerals give way to the white-gold applied Arabic numerals 12 and 6 and the diamond hour markers are replaced by applied trapeze-shaped hour markers, also in white gold. This new face constitutes the first major change to the Twenty~4 of 1999 – and an aesthetic evolution in step with the design of the Twenty~4 Automatic. The two new references feature a dial decorated with a blue sunburst (4910/1200A-001) or with a gray sunburst enriched by a gradation to black at the periphery (4910/1200A-010). Their white-gold applied numerals and hour markers and white-gold baton-style hands all have a luminous coating ensuring excellent legibility in the dark. The fine grooved rays of the sunburst emanating from the center of the dial play with the light, lending a refined but dynamic touch.

The distinctive shape of the two-tier rectangular case is underlined by two rows of 18 Top Wesselton Pure diamonds (approx. 0.42 ct) set with textbook precision. A Calatrava Cross, emblem of the Patek Philippe manufacture, embellishes the crown. The supple, comfortable bracelet, fitted with a fold-over clasp, is a jewel in its own right. Each component is manually finished and fully polished. The Patek Philippe caliber E15 quartz movement is made with the same devotion to fine workmanship as the manufacture’s mechanical movements. The new references 4910/1200A-001 and 4910/1200A-010 with Arabic numerals replace the previous references 4910/10A-001, 4910/10A-010, 4910/10A-011 and 4910/10A-012 with Roman numerals.

“Rituals of my Life”

The launch of these two new Twenty~4 models is accompanied by a digital communication campaign addressing modern women sure of their taste, with an affinity for beauty and fine design. They are independent women, living life to the full, with a range of interests. Patek Philippe chose as central theme “Rituals of my Life”: the precious personal moments that punctuate the modern woman’s life – such as the finishing touches before an evening out; a pause for a moment’s serenity at sunrise; or the luxury of taking time for herself by reading a book or performing the movements that bring her physical and mental wellbeing. Essential, intimate moments that are part of a woman’s life today and that some choose to feature as scenes to be shared with friends on the social media. The slogan “Begin your own tradition” underlines the link with the famous Patek Philippe “Generations” campaign by inviting the Twenty~4 woman to begin a long-term relationship with a brand that shares her values. The images and videos work together with a film describing the creative philosophy behind the Twenty~4 collection: a model of timeless design that has become a modern classic and the gold standard for the “manchette” watch. All of which is set to strengthen Patek Philippe’s increasing success in the ladies’ watch segment and in the hearts of women for whom style and beauty must pass the test of time.

For more information about the new Twenty~4, please visit:
https://www.patek.com/en/company/news/introducing-the-new-twenty4

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Patek Philippe – Minute Repeater – 5303R-001

Patek Philippe reasserts its grand complications expertise

With the enrichment of the current collection by three models – the new Ref. 5303 as the first Patek Philippe minute repeater that presents the striking mechanism on the dial side as well as a reinterpretation of the legendary Ref. 5370 Split-Seconds Chronograph and the redesigned classic Ref. 5270 Perpetual Calendar Chronograph – the Genevan manufacture yet again leverages its virtuosity in the king’s class of watchmaking artistry. These three timepieces represent a perfect meld of tradition and innovation. Paired with beautiful finesse in looks and features, they enrich the already extensive lineup of grand complications.

Patek Philippe – Minute Repeater – 5303R-001

As far back as 1839, when the company was founded, one of the first timepieces crafted in the manufacture was a quarter repeater that can now be admired at the Patek Philippe Museum in Geneva. As the 19th century continued to unfold, Patek Philippe further pursued its passion for grand complications, crafted many watches of this type, and received several patents for technical optimizations. In the 20th century, the manufacture earned a legendary reputation for so-called supercomplicated pocket watches that were made for the American collectors James Ward Packard and Henry Graves Jr. and featured chiming functions as well as elaborate astronomical displays. At the same time, Patek Philippe was involved in miniaturizing grand complications so they could be worn on the wrist, as evidenced in 1925 by the first known wristwatch with a perpetual calendar. In the last decades of the 20th century, the manufacture again celebrated a milestone in this exceptional watch category and presented two pocket watches that the world had never seen before: the Calibre 89 (33 complications) that would be the world’s most complicated portable mechanical timepiece for 25 years, and the Star Caliber 2000 with 21 complications. In 2001, the art of miniaturizing highly elaborate mechanisms found its ultimate expression with the launch of the Sky Moon Tourbillon (12 complications) and subsequently, in 2014, with the Grandmaster Chime that with 20 complications would become Patek Philippe’s most complicated wristwatch.

An especially challenging philosophy

Today, Patek Philippe has one of the most comprehensive collections of regularly produced grand complications, including minute repeaters with perpetual calendars, astronomical watches, timepieces with tourbillons and models that combine several of these highly coveted functions. As the outcome of know-how transfers from one generation to the next and underpinned with the results of high-end research, these watches follow two fundamental principles that are highly important to Patek Philippe. One of them is to rise to the challenge of accommodating a maximum of technical complexity in a minimal volume (smallest possible height and diameter), allowing the design of very slender cases that project timeless elegance. Secondly, each complication – no matter how elaborate – must be simple to operate for the user and be a role model of convenience, functional integrity, and legibility. The three grand complications of 2020 illustrate this philosophy very convincingly. They embody a level of craftsmanship that makes each Patek Philippe a precious work of art.


Ref. 5303R-001 Minute Repeater An extravaganza for eyes and ears

Since it made its first pocket watch with a minute repeater (1845), Patek Philippe has established itself as one of the gifted interpreters of the music of time. This remarkable know- how comes to the fore even in the most extraordinary creations, such as the Sky Moon Tourbillon wristwatch featuring a minute repeater with cathedral gongs or the Patek Philippe Grandmaster Chime with five chiming functions including two patented global debuts. The manufacture also offers the broadest selection of regularly produced minute repeaters, watches with classic or cathedral gongs and models featuring a minute repeater with or without additional complications (perpetual calendar, tourbillon, World Time, chronograph). But never before had Patek Philippe crafted a minute repeater with a striking mechanism that was visible on the dial side.

The Ref. 5303 was unveiled in 2019 in a limited edition of 12 watches as a world debut on the occasion of the “Watch Art Grand Exhibition Singapore 2019”.
Now, a slightly modified version of the Ref. 5303 Minute Repeater Tourbillon has become part of the current Patek Philippe collection. This new complication for enthusiasts of repeater timepieces stands out with its open architecture without a conventional dial. The repeater mechanism – for the first time with the hammers and gongs – can be admired in action without removing the watch from the wrist. This is a further expression of Patek Philippe’s customer- centric development philosophy. The transparency aspect also applies to the tourbillon: the back side of its cage can be seen beneath the seconds subdial at 6 o’clock. In this veritably perfect composition, the filigreed steel parts glisten against the backdrop of the rose gilt plate.

The aesthetic of the manually wound caliber R TO 27 PS was subtly reworked to emphasize its appeal. For instance, certain components were pierced, as is common for skeletonized movements. Of course, Patek Philippe also mobilized its heritage in the manual finissage of movement parts: it decorated the plate with Genevan circular graining, applied a delicate perlage to the recesses, and decorated the hammers with a circular satin finish.

The inimitable rose-gold case sports a wide, cambered and polished bezel as well as white- gold inlays with foliage engravings that grace the caseband and the strap lugs. The white-gold slide in the left-hand case flank that activates the minute repeater features the same motif. The hour circle is black-lacquered sapphire-crystal rim with powdered rose-gold markers. The movement can be admired through the sapphire-crystal case back and is framed by a white- gold rim. Its open-worked decoration echoes the case inlays and the repeater slide.
This fantastic lesson in watchmaking artistry, elegance, and manual finissage is complemented with the unique sound that is typical of Patek Philippe repeater timepieces. As is the case for every Patek Philippe minute repeater, this melody of time is personally rated with great care by manufacture president Thierry Stern.

Ref. 5370P-011 Split-Seconds Chronograph A new face with a blue Grand Feu enamel dial

Apart from the minute repeater and the tourbillon, the triad at the pinnacle of the most elaborate horological complications also includes the split-seconds chronograph (movement No. 124’824); since 1923, it occupies a preferential position in Patek Philippe’s wristwatch collection. The Ref. 5370, the first split-seconds chronograph endowed with the proprietary caliber CHR 29-535 PS was launched in 2015 with a platinum case and a black enamel dial. Coveted by connoisseurs, this grand complication has now been subtly upgraded with a new blue face with glossy finish that reflects Patek Philippe’s proud tradition in Grand Feu enamel dials. It is an oeuvre of unmatched chromatic intensity that is made by hand on the basis of an 18K gold dial plate.

The dial is superbly legible as befits an instrument with a decidedly technical personality. The hours and minutes are tracked by slender leaf-shaped hands with luminous coatings and applied Breguet numerals in white gold. The results of short-time measurements are readable with the same precision and speed: the sweep chronograph and rattrapante hands as well as the instantaneous 30-minute counter hand contrast as clearly against the blue dial as do the white-printed scales.

The two-phase chronograph movement with two pushers for the chronograph functions and a rattrapante pusher integrated in the crown at 3 o’clock is an impressive example of how tradition meets innovation. The classic elements of the basic architecture are the manual winder, dual-column-wheel control, and the horizontal wheel clutch. Nonetheless, it is a 21st- century movement endowed with extensive optimization details and patented innovations as well as an advanced rattrapante mechanism.

The elegant polished platinum case with a concave bezel and satin-finished flank recesses is worn on an alligator strap in shiny night blue secured by a platinum fold-over clasp.
As is the case with all of Patek Philippe’s platinum wristwatches, the new Ref. 5370P-011 is graced with a small diamond between the lugs at 6 o’clock. It replaces its predecessor with the black enamel dial, presenting a new combination of superb craftsmanship and watchmaking artistry.

Ref. 5270J-001 Perpetual Calendar Chronograph A majestic classic with a new yellow-gold personality

As the heir of Patek Philippe’s grand 1941 classic (Ref. 1518), the Ref. 5270 Perpetual Calendar Chronograph has been available since 2018 in platinum with a golden opaline dial and a rose-gold version with a gold “goutte”-style bracelet. Now, the manufacture is extending its regular collection of this grand complication by the Ref. 5270, cased in yellow gold for the first time. It is a very elegant outfit for this timeless watch that pairs a concave bezel with two- tier lugs.

The silvery opaline dial with applied baton indexes and leaf-shaped hands in yellow gold assures excellent legibility. The displays of the perpetual calendar are tastefully balanced with an analog date at 6 o’clock and a double aperture for the day and month at 12 o’clock. They are complemented with two small round apertures for the day/night indicator and the leap year cycle as well as the typical moon-phase window.

The caliber CH 29-535 PS Q is the first chronograph movement with a perpetual calendar developed in 2011 and crafted entirely by Patek Philippe. It combines traditional architecture (horizontal clutch, column wheel and manual winder) with six patented innovations for the chronograph functions and stands out with its extremely thin calendar mechanism (1.65 mm for 182 parts). The movement can be admired through the sapphire-crystal case back. A solid back in 18K yellow gold is part of the scope of delivery.

The new Ref. 5270J-001 is worn on a hand-stitched matt chocolate brown alligator strap with large square scales secured with a yellow-gold fold-over clasp. It joins the previous platinum and rose-gold models to accommodate the individual preferences of aficionados of Patek Philippe grand complications.

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 Franck Muller Geneve VANGUARD™REVOLUTION 3 SKELETON

Today, Franck Muller unveils the Vanguard Revolution 3 Skeleton, that offers an exceptional technical spectacle as well as emotions only to be found at Franck Muller.

Featuring a breathtaking skeleton movement, this timepiece stylishly reveals openworked black bridges and red aluminum indicators that allows to observe one of the most beautiful mechanism in all of Horlogerie.

 Franck Muller Geneve VANGUARD™ REVOLUTION 3 SKELETON

This triple axis tourbillon corrects the force of gravity in all positions, contrary to a classic tourbillon which only compensates it when the wristwatch is in a vertical position. This complex system of carriages is a technical marvel and is the result of one of the most complex creations in Haute Horlogerie.

Dominating the lower half of the movement, the extraordinary triple axis tourbillon slowly turns through the one-hour, eight-minute and 60-second cycles of its respective three carriages. This highly complex mechanism makes the Vanguard Revolution 3 Skeleton a wonder of precision and above all a masterpiece of micromechanics.

Power flows from the gear train through all three carriages to activate the balance wheel five times each second. As the Revolution 3 has three carriages, the gear train has significant resistance to overcome. So as to provide an abundance of energy to drive this triple axis tourbillon, the movement was given a massive 10 days of power reserve. Furthermore, there are two retrograde indications at 4 and 8 o’clock for the progression of the eight-minute carriage and the 60-second carriage.

Housed for the first time in a Vanguard case, this timepiece features a unique sapphire dome on the front and back of the watch, allowing to further highlight the magnificent triple axis tourbillon.

The Vanguard case, made of grade-2 titanium, is treated with black PVD coating. The strap, made of red Alcantara®, effortlessly takes the shape of the wrist and perfectly complements the red decorations on the movement and the Vanguard case

Wholly designed and manufactured in-house, the futuristic design of the Vanguard Revolution 3 Skeleton is a mechanical treasure showcasing the exceptional know-how Franck Muller manufacture.

The new Vanguard Revolution 3 Skeleton comes with Franck Muller’s 5-year tourbillon warranty and is delivered in a very special box with an automated opening system.

www.franckmuller.com

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Bulgaria Summer Campaign ESTIVAL EVASION

Catch the light of Bvlgari’s most iconic collections, from the dazzling seduction outlined by Serpenti, even the feminine curves of Diva’s Dreams.

Freedom. Renaissance. Escape. After the global uncertainties and the long time spent at home, Bulgaria 2020 Summer Campaign The return of life to simple pleasures with celebrating!

Bulgaria Summer Campaign, world famous jewelry brand 2020

Happiness is always said to be hidden in small and beautiful things like the sun in your hair, the fresh air, the sensation of water on your skin or the appearance of floating flowers of colors that evoke all these senses.

Bulgaria2020 Summer Campaign. It refers to these small and simple joys that only nature can give, it takes you one step closer to freedom and it is a carefree life that we all dream of. summer feeling celebrating.

To capture the perfect moment and happiness. Bulgaria Young fashion photographer with strong women in Italy Zoe Natale MannellaSmart in collaboration with the most successful photographers, from Helmut Newton to Peter Lindbergh, iconic and stylist Alice who emphasizes confident Italian femininity the Gentilucc and Greta who captures the perfect beauty with her Varlese flaws with 2020 Summer Campaign met in

BulgariaThe source of emotions for colors. This season, when the newfound energy, excitement and vitality were celebrated, Bulgaria, charming 216 with a world-wide kaleidoscope of boutique Decorate storefront 940.

Striking, sensual and lively flowers, Bvlgari’s iconic jewel of evoking the brilliance and richness of the charming Maison’s unique color palette comes with designs. 2020 Summer Campaign lush green flowers opens the door to a world of hedonism and pleasure, as well as seeming to float on water.

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code-11-59-by-audemars-piguet-tourbillon-openworked-only-watch-unique-piece-2019
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CODE 11.59 BY AUDEMARS PIGUET – Tourbillon Openworked only watch Unique piece

Le Brassus, – Swiss Haute Horlogerie Manufacturer Audemars Piguet presents its Only Watch unique piece 2019: the two-tone Code 11.59 by Audemars Piguet Tourbillon Openworked.

CODE 11.59 BY AUDEMARS PIGUET – TOURBILLON OPENWORKED ONLY WATCH UNIQUE PIECE 2019

The unique model’s two-tone case emphasizes the architectural complexity of Code 11.59 by Audemars Piguet. Its 18-carat pink gold octagonal middle case subtly contrasts with the 18-carat white gold extra-thin bezel, lugs and caseback. Satin-brushed, bevelled and polished, the bezel, lugs and case present refined finishing techniques usually found on calibres. The caseback is engraved with “Unique Piece.”

code-11-59-by-audemars-piguet-tourbillon-openworked-only-watch-unique-piece-2019

code-11-59-by-audemars-piguet-tourbillon-openworked-only-watch-unique-piece-2019

This watch houses a hand-wound tourbillon openworked movement, calibre 2948. Its rhodium-toned openworked plate, finished with vertical traits-tirés, is enhanced by pink gold-toned titanium tourbillon and barrel bridges with polished rhodium-toned angles. Echoing the two-tone colour of the case, the decoration of this movement amplifies the watch’s multi-tiered construction. With 70 hand-polished angles, the hand finishing on this movement pushes the openworking art to new heights.


The opaline silver-toned white gold inner bezel nicely frames the openworked movement and accentuates the extra-thinness of the watch’s bezel, barely visible around the dial. The long 18-carat pink gold hands add yet another subtle touch of colour.

code-11-59-by-audemars-piguet-tourbillon-openworked-only-watch-unique-piece-2019

code-11-59-by-audemars-piguet-tourbillon-openworked-only-watch-unique-piece-2019code-11-59-by-audemars-piguet-tourbillon-openworked-only-watch-unique-piece-2019

This unique model comes with a black alligator strap, which further highlights the refinement and artistry of the watch’s case and movement.
François-Henry Bennahmias, Audemars Piguet Chief Executive Officer, rejoices over Audemars Piguet’s participation in this event: “We are proud to contribute to this charity auction once more and help advance scientific and medical research.”

TECHNICAL SPECIFICATIONS
Code 11.59 by Audemars Piguet Tourbillon Openworked // 41mm
26600CR.OO.D002CR.99
FUNCTIONS
Tourbillon, hours and minute.
CASE
18-carat pink gold case, 18-carat white gold bezel, lugs and caseback, glareproofed sapphire crystal and caseback, water-resistant to 30m.
DIAL
Opaline silver-toned 18-carat white gold inner bezel, openworked, 18-carat pink gold hands.
STRAP
Hand-stitched “large square scale” black alligator strap with 18-carat white gold folding clasp.
MOVEMENT
Hand-wound Manufacture calibre 2948
Total diameter: 31.65 mm (14 lignes)
Total thickness: 4.97 mm
Number of parts: 196
Number of jewels: 19
Minimal guaranteed power reserve: 80 h
Frequency of balance wheel: 3 Hz (21,600 vibrations/hour)
Join the #AudemarsPiguet & discussions @AudemarsPiguet

About Audemars Piguet

Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewellery-watches, as well as one-of-a-kind creations. www.audemarspiguet.com
©Audemars Piguet 2019

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Artisans-de-Geneve-John-McEnroe-Lefty-Project-Rolex-Submariner-01-800x450
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ARTISANS DE GENÈVE Presents the John McEnroe Lefty Project Rolex Submariner

An incomparable game, a unique style; John McEnroe is an iconoclastic personality. A legend in the history of tennis. This incredible champion has offered us one of the greatest challenges: to make a skeleton version of his Submariner Date.

ARTISANS DE GENÈVE

Presents the John McEnroe Lefty Project Rolex Submariner

THE JOHN MCENROE LEFTY PROJECT

Not many can pull off this level of design without taking away the essence of the original model. Nevertheless, the Swiss workshop shows how years of experience can impart a stunning level of detail. After checking with the company’s official webpage, it’s clear that this John McEnroe collaboration might be a one-off piece.
Artisans-de-Geneve-John-McEnroe-Lefty-Project-Rolex-Submariner-01-800x450

Artisans-de-Geneve-John-McEnroe-Lefty-Project-Rolex-Submariner-01-800×450

This personalization has been requested by a private customer. It is a sample of our know-how and of the personalization services made upon request of our customers. If you would like to customize your timepiece in the same way or following your wishes, please contact us. Please note that due to the limited capacity of our workshops, we are not able to satisfy every demands so please accept our apologies in advance.

Knowing that there is only one in existence just adds to its value. Hence, let’s dive in and check out what Artisans de Genève brings to the table. Starting off with a Rolex Submariner Date, the team is focusing on reworking some of its components. The open-work dial with indices in black adds to the overall magnificence.

Mechanical
play

John McEnroe wanted his watch to have a modern and elegant look, full of finesse. Extremely technical and audacious, The John McEnroe Project is characterized by an entirely skeletonized movement, graphic lines, and monochromes tones. A distinctive feature of this unique timepiece, the crown has been repositioned to the left, so that John “Lefty” can continue to wear it during his games without risking injury.

THE BEZEL

The steel bezel displays a tungsten insert for a perfect harmony.

THE DATE DISC

The original date disc has been replaced by a polished sapphire piece enriched by the transferring. An extremely meticulous work requiring a perfect balance between know-how and technicality.

THE CASE

The horns of the case are angled at 45 degrees, the bevels are polished while the band is satin-finished. The bottom of the case is sandblasted. An elegant and delicate work magnifying each element.

Skeleton 3135
Movement

the 3135 movement was reworked entirely with extreme precision. The skeleton is cut, beveled and finished by hand. We have added under the date window a luminescence material: luminova to allow a precise reading of time in the dark.
Engineering work of art that required hundreds of hours of work to maintain the technical and functional features of the original version while offering a unique aesthetic.

The Craftsmen’s
View

“My father was a great admirer of John McEnroe. He didn’t miss any of his games. All my childhood, I was surrounded by this passion. His personality, immense talent and character have been as much a source of inspiration as his ongoing quest for perfection. Thank you, dad.”

JOHN ISAAC. CREATIVE DIRECTOR
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Luxury Timepiece – Breguet Unveils Marine Haute Joaillerie 9509 Poseidonia

The depths of the Mediterranean harbor a natural treasure: Posidonia oceanica – an aquatic plant essential to the sea’s balance. Breguet depicts the plant’s arabesques on the Marine Haute Joaillerie Poseidonia through the art of mother-of-pearl marquetry and invisible setting.

Spotlight on a Haute Joaillerie addition to the Marine Line

To join the diamond and Tahitian mother-of-pearl variety, Breguet proposes three other versions with white mother-of-pearl marquetry: sapphire-set blue, ruby-set red and emerald-set green. From the dominant hue of each version – red, green, or blue –, Breguet composes the curves of the Poseidonia in different colors.

Spotlight on a Haute Joaillerie addition to the Marine Line

Marine High Jewellery wristwatch in 18-carat white gold set with 270 gems total weighing approx. 10 carats. Caseband, lugs and crown set with 63 baguette-cut diamonds and 1 briolette-cut diamond. Bezel set with 60 baguette-cut gems. Dial in mother-of-pearl set with 85 baguette-cut gems representing the Posidonia. Self-winding movement. Balance spring, lever and escape wheel in silicon. Sapphire caseback with oscillating weight decorated with Tahitian mother-of-pearl and set with 31 diamonds. Leather strap with iridescent effect and triple blade folding clasp in white gold set with 30 baguette-cut gems.
Diameter: 35.8mm.

Available in :
– Diamond version (~9.99cts), dial in Tahitian mother-of-pearl.
– Ruby version with combination of rubies, coloured sapphires and diamonds (~10.35cts), dial in white mother-of-pearl.
– Blue sapphire version with combination of blue sapphires, amethysts, coloured sapphires, tsavorites and diamonds (~10.35cts), dial in white mother-of-pearl.
– Emerald version with combination of emeralds, tsavorites, coloured sapphires and diamonds (~9.68cts), dial in white mother-of-pearl.

Movimiento

  •  Reloj automático
  •  38
  •  591C
  •  11 ½”’
  •  25
  •  4
  •  Breguet
  •  Silicon in-line Swiss lever escapement
  •  flat, silicon
  •  169

Caja

  •  Oro blanco
  •  No
  •  Sí
  •  Ronda
  •  35.8
  •  10.46
€ 251 300.00 *
* Precio de venta al público recomendado (IVA incl.)

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ANNICK WOUNGLY, the designer behind the senora sol y estrella by Cuervo y Sobrinos

When Cuervo y Sobrinos decided to create a new lady’s watch, it looked to its spiritual home for inspiration. The Señora Sol y Estrellas refers to the sun and stars which look down on Havana’s inhabitants.
ANNICK WOUNGLY, THE DESIGNER BEHIND THE SEÑORA SOL Y ESTRELLA

The model was designed by female watch designer, Annick Woungly, who was born in Havana, close to Cuervo y Sobrinos’s inaugural boutique.

With the advent of the Señora Sol y Estrellas, Annick has sought to reference the clear skies of Cuba and capture the vibrant hues synonymous with life on this idyllic Caribbean island where sleep is not a priority.

As the sun descends and seemingly melts into the horizon, daylight begins to disappear. In most parts of the world, this period signifies the end of the day, a time to retire and enjoy some rest. However, in Cuba, the arrival of darkness indicates the party is about to begin.

When the sun vacates the clear skies, the stars come out to play, illuminating Havana’s streets with a warm glow. The humid night air, the smell of home-cooked food and the sound of latin beats provide the backdrop for this enchanting tapestry of colour, dance, vitality and, most of all, life. Havana never sleeps, merely the tempo changes ever so slightly.

 

Annick Woungly, a female watch designer, was born in Havana, close to San Rafael Avenue where Cuervo y Sobrinos opened its first boutique in 1882. Today, she lives in the Jura, close to the Swiss Manufacture. One day a friend told her about a Swiss watch firm with Cuban heritage and she wanted to know more, culminating in her making contact with Massimo Rossi, the CEO of Cuervo y Sobrinos.

The meeting of both parties was fortuitous as Massimo wanted to create a new lady’s watch designed by a female designer. Moreover, like Cuervo y Sobrinos, Annick has a deep understanding of both Cuban culture and Swiss watchmaking. The synergies were clear to see.

The meeting of both parties was fortuitous as Massimo wanted to create a new lady’s watch designed by a female designer. Moreover, like Cuervo y Sobrinos, Annick has a deep understanding of both Cuban culture and Swiss watchmaking. The synergies were clear to see.

The Señora Sol y Estrellas is offered in four dial variants, some more vibrant than others. Each version features a depiction of the sun at the centre of the dial, a reference to the orange orbe in the sky that influences life on the Caribbean

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The OMEGA De Ville Tourbillon Numbered Edition
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OMEGA’s Antimagnetic Tourbillon is a Watchmaking Breakthrough

Throughout OMEGA’s iconic history, the renowned Swiss watchmaker has earned a special reputation for its advancements in the art of Tourbillon craftsmanship. Today, the next chapter in the story is unveiled, through the release of the new De Ville Tourbillon Numbered Edition.

OMEGA’s Antimagnetic Tourbillon is a Watchmaking Breakthrough

Pushing the boundaries of innovation with every turn

 
The exceptional timepiece is OMEGA’s first ever Master Chronometer certified manual-winding central Tourbillon. Not only does this certification assure the Swiss industry’s highest standard of precision and performance, but it also serves as a testament to OMEGA’s expert watchmakers, who have crafted a tourbillon cage that is able to keep rotating even under a magnetic field of 15,000 gauss. The skilled watchmakers also set the Tourbillon’s speed to one revolution per minute allowing the display of seconds, which is essential for achieving certification. Two extraordinary feats in Tourbillon creation!

The OMEGA De Ville Tourbillon Numbered Edition

The OMEGA De Ville Tourbillon Numbered Edition

Customers can view the impressive OMEGA Co-Axial Master Chronometer Calibre 2640 through the sapphire crystal caseback, and also note its 3-day power reserve indicator. To add luxurious beauty, the bridges and mainplate are made from 18K Sedna™ gold, and have been hand-bevelled for a decorative finish.

Beyond the superb accuracy is the design, which incorporates the brand’s watchmaking expertise and advanced materials, including two precious alloys made famous by OMEGA. Presented on a black leather strap, the 43.00 mm central casebody, buckle logo and crown logo are made from 18K Canopus™ gold – an exclusive white gold alloy, distinctive for its high brilliance, whiteness and longevity. Meanwhile, the lugs, bezel and caseback of the watch are formed in 18K Sedna™ gold – OMEGA’s own fiery rose gold alloy.

The sun-brushed dial is also in 18K Sedna™ gold, but has been given a captivating dark shade, thanks to its black PVD treatment. Also unmistakable at the centre of the dial is the tourbillon cage with hand polished bevels in black ceramised titanium. This ingenious device drives the movements of the unique and mysterious hands, which give the timepiece its incomparable OMEGA style.

Lens Position: 4065

Each timepiece has been handcrafted by a select group of horologists at OMEGA’s Atelier Tourbillon, taking around an entire month of dedicated work to complete.

Lens Position: 4065

This latest industry-changing wristwatch is the next major accomplishment in OMEGA’s Tourbillon history. Other historical highlights include the first-ever wristwatch Tourbillon calibre, which was created by OMEGA in 1947 and entered into the precision competitions at three major European Observatories.

 

These calibres obtained excellent results, even setting a record in Geneva in 1950. Almost 50 years later, in 1994, OMEGA introduced the first self-winding Central Tourbillon wristwatch, with the Tourbillon carriage positioned in the middle of the watch. A decade later, in 2004, OMEGA would produce the first Tourbillon wristwatch to be Chronometer certified.

The new De Ville Tourbillon Numbered Edition comes with OMEGA’s full 5-year warranty, and is delivered in a special box with a travel pouch and watch crown winder. There is also a certificate that mentions the specific number of each watch.

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LM101 MB&F x H. Moser an unprecedented collaboration…

In this crowning expression of the ties binding H. Moser & Cie. and MB&F for more than ten years, Edouard Meylan and Maximilian Büsser have composed a duet recital in the form of an exceptional concerto for devotees of fine watchmaking. For the first time in its history, MB&F is contributing to a Performance Art endeavour flowing in both directions in an entirely reciprocal manner. Within this framework, the two Maisons are co-signing a pair of creations whose DNA blends the main characteristics of each. A story of friendship between two men against a backdrop of shared values, for the pleasure of building and sharing, and then of jointly presenting the results of this extraordinary project.

UNITED WE STAND AMONG independents

through UNPRECEDENTED COLLABORATION

PROJECT ORIGINS

Moser & Cie. and MB&F are both independent, human-scale Swiss companies. They are run by two passionate personalities, longstanding acquaintances who both appreciate and respect each other on both a personal and professional level. The brands have in fact been working together for more than ten years, with Precision Engineering AG – a sister company of H. Moser & Cie. – notably supplying MB&F’s balance springs. It is therefore not surprising that MB&F asked Edouard Meylan to take part as a “friend” to help create a Performance Art Piece. The latest aspect of this collaboration lies in its being a two-way street. Maximilian Büsser says: “When I called Edouard to tell him that I wanted to collaborate on a creation, I mentioned that I really liked the double balance-spring, the Moser fumé dials and the Concept watch series. Edouard immediately told me that he would let me borrow these features, but on condition that he could also reinterpret one of my machines. After an initial moment of surprise, I gave it some thought. Being 50% Indian and 50% Swiss, I am firmly convinced that mixing DNA creates interesting results, so why not try the experiment in watchmaking? I therefore agreed and suggested the FlyingT model, which is particularly dear to my heart.” In a spirit of sharing and openness, while cultivating the notion of strength in unity, H. Moser & Cie. and MB&F have thus jointly created two models, available in several versions and issued in 15-piece limited series. This number is a nod to the 15th anniversary of MB&F as well as honouring the 15th anniversary of the relaunch of H. Moser & Cie. By pooling their strengths, these two competing yet friendly brands are working to harness the combined strengths of talented artisans, entirely in keeping with the philosophy adopted by MB&F.

LM101 MB&F X H. MOSER

The Legacy Machine 101 distils the very quintessence of mechanical watchmaking: the balance wheel, the power reserve and the passing of time. It is therefore no coincidence that MB&F has chosen to revisit this model – one of the purest and “simplest” in its collection – since it is indeed minimalism that guided the creation of the LM101 MB&F x H. Moser model. Like H. Moser & Cie. and the “back to basics” approach embodied in its Concept watch series, MB&F has chosen to remove its logo and return to its roots and indeed to the very origins of horology, when only the movements were signed. In the same understated spirit, it has abandoned the floating domed subdials to display the hours and minutes as well as the 45-hour power reserve by means of hands placed directly on the main dial. The fumé dials borrowed from H. Moser & Cie. can thus be expressed in complete freedom, also enhanced by a refined bezel. Four fumé dials have been chosen for the LM101 MB&F x H. Moser: Red fumé, Cosmic Green fumé, Aqua Blue fumé and, of course, the famous Funky Blue fumé. Topped with a domed sapphire crystal, the case is made of steel, for only the third time in the history of MB&F.

The mesmerising large suspended balance wheel continues to take centre stage, albeit completely redesigned on the LM101 MB&F x H. Moser in order to highlight the beauty of the fumé dials. This beating heart, which represents the quintessence of watchmaking in the eyes of Maximilian Büsser, has been fitted with a double balance spring produced by Precision Engineering AG. Thanks to this pair of matching balance springs, the displacement of the point of gravity undergone by each spring as it expands is corrected, significantly improving precision and isochronism in a continuous quest for perfection. In addition, the paired balance springs also reduce the friction effect normally encountered with a single balance spring, resulting in optimised isochronism. Through the case back, the curved sapphire crystal reveals the ‘engine’ driving this timepiece. Unlike the base movement of the Legacy Machine 101, of which the finishes were determined by co-creator Kari Voutilainen, the aesthetics of the calibre that powers the LM101 MB&F x H. Moser is more contemporary, with a subtle NAC treatment to enhance its beauty.

ENDEAVOUR CYLINDRICAL TOURBILLON H. MOSER X MB&F

Moser & Cie. has borrowed from MB&F the concept of three-dimensional movements, a strong element of the Geneva Maison’s identity, protected by a sapphire dome and featuring a one-minute flying tourbillon that rises above the main dial through a ventricular opening appearing at 12 o’clock. Benefiting from the expertise of its sister company Precision Engineering AG, H. Moser & Cie. has equipped its tourbillon with a cylindrical balance spring, the same as that developed by Precision Engineering AG for MB&F’s LM Thunderdome. Invented in the 18th century, the cylindrical balance spring is reminiscent of a worm- or corkscrew, rising perpendicularly around the upper rod of the balance staff. Commonly used in historical marine chronometers at the time, it offers the advantage of developing concentrically, and therefore geometrically, since it works perfectly along the axis of its pivots. This gives it a significant advantage over the flat balance spring, whose opposite ends tend to exert forces on the pivots, despite the Philips or Breguet terminal curves which were specifically developed to partially correct the non-concentric opening of the balance spring. Fitted with a Breguet overcoil at both attachment points, the cylindrical balance spring reduces pivot friction and greatly improves isochronism. Due to its specific shape, the cylindrical balance spring is far more difficult to produce and takes ten times longer to make than a traditional balance spring.

Another reference to MB&F’s identity lies in the tilted dials, which H Moser & Cie. has adopted for its hour and minute subdials. These are inclined at 40° so that the owner of the watch is the only one to whom it reveals the secret of time, and mounted on a conical gear train ensuring optimal torque transmission from one plane to the other. As Edouard Meylan explains: “We have Moserized the MB&F universe by developing a sapphire subdial, which melts into the background so as to highlight the beauty of our fumé dials. And to preserve the purity and elegance of this true work of horological art, we have inscribed our logo like a watermark on the sapphire subdial, thereby underlining the personal character and intimate relationship binding it to its owner”. Available in five different versions, the Endeavour Cylindrical Tourbillon H. Moser x MB&F model comes in a steel case topped by Funky Blue, Cosmic Green, Burgundy, Off-White or Ice Blue dials, all of the fumé variety.

FRUITFUL COOPERATION

Edouard Meylan and Maximilian Büsser are delighted with this rewarding collaborative project, which has achieved results far exceeding their expectations. In addition to the beauty of the models created in tandem, two bodies of expertise and two sets of DNA have been blended and mutually enriched. The two different communities of the two Maisons have also pooled their skills in a wonderful spirit of openness and transparency. This experience leaves Edouard and Maximilian with a keen sense of coming back to a sense of pleasure: the pleasure of working together and of creating.

TECHNICAL SPECIFICATIONS

LM101 MB&F X H. MOSER

LM101 MB&F x H. Moser is available in 4 limited editions of 15 pieces in stainless steel: Funky Blue fumé dial, Cosmic Green fumé dial, Red fumé dial and a special edition with Aqua Blue fumé dial made for the retailer Ahmed Seddiqi & Sons.

Engine

Three-dimensional horological movement developed in-house by MB&F

Movement aesthetics and finishing specifications: Kari Voutilainen

Manual winding with single mainspring barrel

Power reserve: 45 hours

Balance wheel: Bespoke 14mm balance wheel with four traditional regulating screws floating above the movement

Balance spring: Straumann® double hairspring

Balance frequency: 18,000bph/2.5Hz

221 components

23 jewels

Chatons: gold chatons with polished countersinks

Fine finishing: superlative 19th century-style hand finishing throughout; internal bevel angles highlighting hand craft; polished bevels; Geneva waves; hand-made engravings, NAC black bridges

Functions

Hours, minutes and power reserve indicator

Large balance wheel suspended above the dial

Case

Available in 4 limited editions of 15 pieces in stainless steel 316, including a special edition with Aqua Blue fumé dial made for the retailer Ahmed Seddiqi & Sons.

Diameter: 40.0 mm

Height: 16.0 mm

35 components

High domed crystal sapphire on top and box sapphire crystal on back, both with anti-reflective coating on both sides

Dial

Funky Blue fumé, Cosmic Green fumé, Red fumé or Aqua Blue fumé with sunburst pattern

Strap

Hand-stitched calfskin strap

Steel 316L and titanium folding buckle

MB&F – GENESIS OF A CONCEPT LABORATORY

Founded in 2005, MB&F is the world’s first-ever horological concept laboratory. With almost 20 remarkable calibres forming the base of the critically acclaimed Horological and Legacy Machines, MB&F is continuing to follow Founder and Creative Director Maximilian Büsser’s vision of creating 3-D kinetic art by deconstructing traditional watchmaking.

After 15 years managing prestigious watch brands, Maximilian Büsser resigned from his Managing Director position at Harry Winston in 2005 to create MB&F – Maximilian Büsser & Friends. MB&F is an artistic and micro-engineering laboratory dedicated to designing and crafting small series of radical concept watches by bringing together talented horological professionals that Büsser both respects and enjoys working with.

In 2007, MB&F unveiled its first Horological Machine, HM1. HM1’s sculptured, three-dimensional case and beautifully finished engine (movement) set the standard for the idiosyncratic Horological Machines that have followed – all Machines that tell the time, rather than Machines to tell the time. The Horological Machines have explored space (HM2, HM3, HM6), the sky (HM4, HM9), the road (HM5, HMX, HM8) and the animal kingdom (HM7, HM10).

In 2011, MB&F launched its round-cased Legacy Machine collection. These more classical pieces – classical for MB&F, that is – pay tribute to nineteenth-century watchmaking excellence by reinterpreting complications from the great horological innovators of yesteryear to create contemporary objets d’art. LM1 and LM2 were followed by LM101, the first MB&F Machine to feature a movement developed entirely in-house. LM Perpetual, LM Split Escapement and LM Thunderdome broadened the collection further. 2019 marked a turning point with the creation of the first MB&F Machine dedicated to women: LM FlyingT. MB&F generally alternates between launching contemporary, resolutely unconventional Horological Machines and historically inspired Legacy Machines.

As the F stands for Friends, it was only natural for MB&F to develop collaborations with artists, watchmakers, designers and manufacturers they admire.

This brought about two new categories: Performance Art and Co-creations. While Performance Art pieces are MB&F machines revisited by external creative talent, Co-creations are not wristwatches but other types of machines, engineered and crafted by unique Swiss Manufactures from MB&F ideas and designs. Many of these Co-creations, such as the clocks created with L’Epée 1839, tell the time while collaborations with Reuge and Caran d’Ache generated other forms of mechanical art.

To give all these machines an appropriate platform, Büsser had the idea of placing them in an art gallery alongside various forms of mechanical art created by other artists, rather than in a traditional storefront. This brought about the creation of the first MB&F M.A.D.Gallery (M.A.D. stands for Mechanical Art Devices) in Geneva, which would later be followed by M.A.D.Galleries in Taipei, Dubai and Hong Kong.

There have been distinguished accolades reminding us of the innovative nature of MB&F’s journey so far. To name a few, there have been no less than 5 Grand Prix awards from the famous Grand Prix d’Horlogerie de Genève: in 2019, the prize for Best Ladies Complication went to the LM FlyingT, in 2016, LM Perpetual won the Best Calendar Watch award; in 2012, Legacy Machine No.1 was awarded both the Public Prize (voted for by horology fans) and the Best Men’s Watch Prize (voted for by the professional jury). In 2010, MB&F won Best Concept and Design Watch for the HM4 Thunderbolt. In 2015 MB&F received a Red Dot: Best of the Best award – the top prize at the international Red Dot Awards – for the HM6 Space Pirate.

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