In this crowning expression of the ties binding H. Moser & Cie. and MB&F for more than ten years, Edouard Meylan and Maximilian Büsser have composed a duet recital in the form of an exceptional concerto for devotees of fine watchmaking. For the first time in its history, MB&F is contributing to a Performance Art endeavour flowing in both directions in an entirely reciprocal manner. Within this framework, the two Maisons are co-signing a pair of creations whose DNA blends the main characteristics of each. A story of friendship between two men against a backdrop of shared values, for the pleasure of building and sharing, and then of jointly presenting the results of this extraordinary project.

UNITED WE STAND AMONG independents

through UNPRECEDENTED COLLABORATION

PROJECT ORIGINS

Moser & Cie. and MB&F are both independent, human-scale Swiss companies. They are run by two passionate personalities, longstanding acquaintances who both appreciate and respect each other on both a personal and professional level. The brands have in fact been working together for more than ten years, with Precision Engineering AG – a sister company of H. Moser & Cie. – notably supplying MB&F’s balance springs. It is therefore not surprising that MB&F asked Edouard Meylan to take part as a “friend” to help create a Performance Art Piece. The latest aspect of this collaboration lies in its being a two-way street. Maximilian Büsser says: “When I called Edouard to tell him that I wanted to collaborate on a creation, I mentioned that I really liked the double balance-spring, the Moser fumé dials and the Concept watch series. Edouard immediately told me that he would let me borrow these features, but on condition that he could also reinterpret one of my machines. After an initial moment of surprise, I gave it some thought. Being 50% Indian and 50% Swiss, I am firmly convinced that mixing DNA creates interesting results, so why not try the experiment in watchmaking? I therefore agreed and suggested the FlyingT model, which is particularly dear to my heart.” In a spirit of sharing and openness, while cultivating the notion of strength in unity, H. Moser & Cie. and MB&F have thus jointly created two models, available in several versions and issued in 15-piece limited series. This number is a nod to the 15th anniversary of MB&F as well as honouring the 15th anniversary of the relaunch of H. Moser & Cie. By pooling their strengths, these two competing yet friendly brands are working to harness the combined strengths of talented artisans, entirely in keeping with the philosophy adopted by MB&F.

LM101 MB&F X H. MOSER

The Legacy Machine 101 distils the very quintessence of mechanical watchmaking: the balance wheel, the power reserve and the passing of time. It is therefore no coincidence that MB&F has chosen to revisit this model – one of the purest and “simplest” in its collection – since it is indeed minimalism that guided the creation of the LM101 MB&F x H. Moser model. Like H. Moser & Cie. and the “back to basics” approach embodied in its Concept watch series, MB&F has chosen to remove its logo and return to its roots and indeed to the very origins of horology, when only the movements were signed. In the same understated spirit, it has abandoned the floating domed subdials to display the hours and minutes as well as the 45-hour power reserve by means of hands placed directly on the main dial. The fumé dials borrowed from H. Moser & Cie. can thus be expressed in complete freedom, also enhanced by a refined bezel. Four fumé dials have been chosen for the LM101 MB&F x H. Moser: Red fumé, Cosmic Green fumé, Aqua Blue fumé and, of course, the famous Funky Blue fumé. Topped with a domed sapphire crystal, the case is made of steel, for only the third time in the history of MB&F.

The mesmerising large suspended balance wheel continues to take centre stage, albeit completely redesigned on the LM101 MB&F x H. Moser in order to highlight the beauty of the fumé dials. This beating heart, which represents the quintessence of watchmaking in the eyes of Maximilian Büsser, has been fitted with a double balance spring produced by Precision Engineering AG. Thanks to this pair of matching balance springs, the displacement of the point of gravity undergone by each spring as it expands is corrected, significantly improving precision and isochronism in a continuous quest for perfection. In addition, the paired balance springs also reduce the friction effect normally encountered with a single balance spring, resulting in optimised isochronism. Through the case back, the curved sapphire crystal reveals the ‘engine’ driving this timepiece. Unlike the base movement of the Legacy Machine 101, of which the finishes were determined by co-creator Kari Voutilainen, the aesthetics of the calibre that powers the LM101 MB&F x H. Moser is more contemporary, with a subtle NAC treatment to enhance its beauty.

ENDEAVOUR CYLINDRICAL TOURBILLON H. MOSER X MB&F

Moser & Cie. has borrowed from MB&F the concept of three-dimensional movements, a strong element of the Geneva Maison’s identity, protected by a sapphire dome and featuring a one-minute flying tourbillon that rises above the main dial through a ventricular opening appearing at 12 o’clock. Benefiting from the expertise of its sister company Precision Engineering AG, H. Moser & Cie. has equipped its tourbillon with a cylindrical balance spring, the same as that developed by Precision Engineering AG for MB&F’s LM Thunderdome. Invented in the 18th century, the cylindrical balance spring is reminiscent of a worm- or corkscrew, rising perpendicularly around the upper rod of the balance staff. Commonly used in historical marine chronometers at the time, it offers the advantage of developing concentrically, and therefore geometrically, since it works perfectly along the axis of its pivots. This gives it a significant advantage over the flat balance spring, whose opposite ends tend to exert forces on the pivots, despite the Philips or Breguet terminal curves which were specifically developed to partially correct the non-concentric opening of the balance spring. Fitted with a Breguet overcoil at both attachment points, the cylindrical balance spring reduces pivot friction and greatly improves isochronism. Due to its specific shape, the cylindrical balance spring is far more difficult to produce and takes ten times longer to make than a traditional balance spring.

Another reference to MB&F’s identity lies in the tilted dials, which H Moser & Cie. has adopted for its hour and minute subdials. These are inclined at 40° so that the owner of the watch is the only one to whom it reveals the secret of time, and mounted on a conical gear train ensuring optimal torque transmission from one plane to the other. As Edouard Meylan explains: “We have Moserized the MB&F universe by developing a sapphire subdial, which melts into the background so as to highlight the beauty of our fumé dials. And to preserve the purity and elegance of this true work of horological art, we have inscribed our logo like a watermark on the sapphire subdial, thereby underlining the personal character and intimate relationship binding it to its owner”. Available in five different versions, the Endeavour Cylindrical Tourbillon H. Moser x MB&F model comes in a steel case topped by Funky Blue, Cosmic Green, Burgundy, Off-White or Ice Blue dials, all of the fumé variety.

FRUITFUL COOPERATION

Edouard Meylan and Maximilian Büsser are delighted with this rewarding collaborative project, which has achieved results far exceeding their expectations. In addition to the beauty of the models created in tandem, two bodies of expertise and two sets of DNA have been blended and mutually enriched. The two different communities of the two Maisons have also pooled their skills in a wonderful spirit of openness and transparency. This experience leaves Edouard and Maximilian with a keen sense of coming back to a sense of pleasure: the pleasure of working together and of creating.

TECHNICAL SPECIFICATIONS

LM101 MB&F X H. MOSER

LM101 MB&F x H. Moser is available in 4 limited editions of 15 pieces in stainless steel: Funky Blue fumé dial, Cosmic Green fumé dial, Red fumé dial and a special edition with Aqua Blue fumé dial made for the retailer Ahmed Seddiqi & Sons.

Engine

Three-dimensional horological movement developed in-house by MB&F

Movement aesthetics and finishing specifications: Kari Voutilainen

Manual winding with single mainspring barrel

Power reserve: 45 hours

Balance wheel: Bespoke 14mm balance wheel with four traditional regulating screws floating above the movement

Balance spring: Straumann® double hairspring

Balance frequency: 18,000bph/2.5Hz

221 components

23 jewels

Chatons: gold chatons with polished countersinks

Fine finishing: superlative 19th century-style hand finishing throughout; internal bevel angles highlighting hand craft; polished bevels; Geneva waves; hand-made engravings, NAC black bridges

Functions

Hours, minutes and power reserve indicator

Large balance wheel suspended above the dial

Case

Available in 4 limited editions of 15 pieces in stainless steel 316, including a special edition with Aqua Blue fumé dial made for the retailer Ahmed Seddiqi & Sons.

Diameter: 40.0 mm

Height: 16.0 mm

35 components

High domed crystal sapphire on top and box sapphire crystal on back, both with anti-reflective coating on both sides

Dial

Funky Blue fumé, Cosmic Green fumé, Red fumé or Aqua Blue fumé with sunburst pattern

Strap

Hand-stitched calfskin strap

Steel 316L and titanium folding buckle

MB&F – GENESIS OF A CONCEPT LABORATORY

Founded in 2005, MB&F is the world’s first-ever horological concept laboratory. With almost 20 remarkable calibres forming the base of the critically acclaimed Horological and Legacy Machines, MB&F is continuing to follow Founder and Creative Director Maximilian Büsser’s vision of creating 3-D kinetic art by deconstructing traditional watchmaking.

After 15 years managing prestigious watch brands, Maximilian Büsser resigned from his Managing Director position at Harry Winston in 2005 to create MB&F – Maximilian Büsser & Friends. MB&F is an artistic and micro-engineering laboratory dedicated to designing and crafting small series of radical concept watches by bringing together talented horological professionals that Büsser both respects and enjoys working with.

In 2007, MB&F unveiled its first Horological Machine, HM1. HM1’s sculptured, three-dimensional case and beautifully finished engine (movement) set the standard for the idiosyncratic Horological Machines that have followed – all Machines that tell the time, rather than Machines to tell the time. The Horological Machines have explored space (HM2, HM3, HM6), the sky (HM4, HM9), the road (HM5, HMX, HM8) and the animal kingdom (HM7, HM10).

In 2011, MB&F launched its round-cased Legacy Machine collection. These more classical pieces – classical for MB&F, that is – pay tribute to nineteenth-century watchmaking excellence by reinterpreting complications from the great horological innovators of yesteryear to create contemporary objets d’art. LM1 and LM2 were followed by LM101, the first MB&F Machine to feature a movement developed entirely in-house. LM Perpetual, LM Split Escapement and LM Thunderdome broadened the collection further. 2019 marked a turning point with the creation of the first MB&F Machine dedicated to women: LM FlyingT. MB&F generally alternates between launching contemporary, resolutely unconventional Horological Machines and historically inspired Legacy Machines.

As the F stands for Friends, it was only natural for MB&F to develop collaborations with artists, watchmakers, designers and manufacturers they admire.

This brought about two new categories: Performance Art and Co-creations. While Performance Art pieces are MB&F machines revisited by external creative talent, Co-creations are not wristwatches but other types of machines, engineered and crafted by unique Swiss Manufactures from MB&F ideas and designs. Many of these Co-creations, such as the clocks created with L’Epée 1839, tell the time while collaborations with Reuge and Caran d’Ache generated other forms of mechanical art.

To give all these machines an appropriate platform, Büsser had the idea of placing them in an art gallery alongside various forms of mechanical art created by other artists, rather than in a traditional storefront. This brought about the creation of the first MB&F M.A.D.Gallery (M.A.D. stands for Mechanical Art Devices) in Geneva, which would later be followed by M.A.D.Galleries in Taipei, Dubai and Hong Kong.

There have been distinguished accolades reminding us of the innovative nature of MB&F’s journey so far. To name a few, there have been no less than 5 Grand Prix awards from the famous Grand Prix d’Horlogerie de Genève: in 2019, the prize for Best Ladies Complication went to the LM FlyingT, in 2016, LM Perpetual won the Best Calendar Watch award; in 2012, Legacy Machine No.1 was awarded both the Public Prize (voted for by horology fans) and the Best Men’s Watch Prize (voted for by the professional jury). In 2010, MB&F won Best Concept and Design Watch for the HM4 Thunderbolt. In 2015 MB&F received a Red Dot: Best of the Best award – the top prize at the international Red Dot Awards – for the HM6 Space Pirate.

hublot-boutiqueginza

Swiss luxury watch brand Hublot celebrates its 40th anniversary with another Big Bang! After Place Vendome in Paris, Rue du Rhône in Geneva, 5Th Avenue in New York City, New Bond Street in London, Heritage in Hong Kong Tsim Sha Tsui district, now comes Chuo-dori Street in Tokyo for the brand world’s biggest Flagship Boutique.

HUBLOT LOVES TOKYO!


In 2020, Hublot is turning 40! During this anniversary year Hublot has a reason to celebrate, as on May 26, its largest flagship store, the Hublot Boutique Ginza, will open. After Place Vendome in Paris, Rue  du Rhône in Geneva, 5Th Avenue in New York City, New Bond Street in London, Heritage in Hong Kong, now comes Chuo-dori Street in Tokyo.The swiss luxury watchmaker is now present on an iconic location on Chuo-dori Street. The new boutique, also called the “Hublot tower” thanks to its 56-meter-high dynamic façade, will offer Hublot a stylish, luxurious and open space. The Hublot Boutique Ginza perfectly expresses The Art of Fusion, the brand concept focused on the blending of materials and ideas. Across three floors, customers will be immersed in the world of Hublot. Visitors will find the whole collection displayed on the ground floor, the VIP experience room on the second floor and the exhibition area on the third floor.

We are honored to celebrate the opening of our new flagship Boutique in Tokyo. In only 40 years, Hublot has seen many firsts and many successes, and today is again another milestone for our Maison. We have long had presence on the most prestigious streets in the world’s metropolises and from today in Japan too, our number one market. The “Hublot Tower” is a symbol of the fusion of modernity and tradition that we ardently pursue and uphold in all our actions.” -Ricardo Guadalupe, CEO of Hublot

The 56-meter high dynamic façade is the most idiosyncratic and artistic façade of the brand’s boutiques. The laminated glass panels scattered with mirrored pieces exhibits different sights: it reflects sunlight to create a beautiful glitter during the daytime, and at nighttime a luxurious glow appears to emanate from within.

The interior of the boutique, boasting the brand’s largest retail space at 330 square meters, reflects one of the important elements of Hublot’s watchmaking—its unique use of materials. The spacious boutique expresses on three floors the contemporary style so dear to Hublot: leather chairs, ebony tables, floors of marble or carpet, and an impressive staircase with sides made of zigzag laser-cut mirrored stainless steel.

Another highlight of the boutique is the crystal chandelier installed on the vaulted ceiling reaching more than 9 metres high, which can be rarely found in Japan. The entrance hall is full of a sense of openness and welcomes customers.

Each floor of Hublot Boutique Ginza expresses the fusion of quality materials and contemporary, luxurious beauty by boldly displayed pop artworks depicting Hublot timepieces and movements on the walls, stretching from floor to ceiling.



Hublot Boutique Ginza Overview
            Opening:                                                                     May 26, 2020
            Address:                                                                      5-9, Ginza 3-chome, Chuo-ku, Tokyo
            Telephone:                                                                  03-3538-5055
            Business hours:                                                          11:00 – 20:00
            Total store space                                                         330 m2
            Floors                                                                            3
OMEGA Celebrates The New James Bond Watch in New York
With Special Guests including Daniel Craig, Michael G. Wilson and Barbara Broccoli
OMEGA Celebrates
The New James Bond Watch in New York

As the trusted timepiece of the world’s favourite spy, the Swiss watchmaker OMEGA has hosted an event in New York to celebrate its newest James Bond watch. Guests were welcomed at The Top of the Standard, where the new Seamaster Diver 300M 007 Edition was revealed for the very first time. Actor Daniel Craig, as well as producers Michael G. Wilson and Barbara Broccoli made a special appearance for the occasion.

James Bond has been wearing an OMEGA since GoldenEye in 1995 – the choice of Lindy Hemming, the costume designer who worked on all the Bond films between GoldenEye and Casino Royale. As guests arrived at the event in New York, they were greeted by a full display of the unique Seamaster watches worn by the British spy over the past 25 years.

Raynald Aeschlimann, the President and CEO of OMEGA, welcomed everyone inside and introduced the new watchHe said, “James Bond shares many of the same qualities as OMEGA, from exquisite style to adventurous spirit and exacting precision. We can’t wait for everyone to see the new timepiece he’ll be wearing on screen.”

Speaking about his involvement in the design process, Daniel Craig said, “When working with OMEGA, we decided that a lightweight watch would be key for a military man like 007. I also suggested some vintage touches and colours to give the watch a unique edge. The final piece looks incredible.”

Producers Michael G. Wilson and Barbara Broccoli said, “Bond’s military experience is a fundamental part of 007’s character, so it is fitting that OMEGA’s new design so cleverly reflects that aspect of his identity. Bond and OMEGA have been synonymous for almost a quarter of a century now, so as we prepare to launch the 25th Bond movie, the timing is perfect to launch the new Bond watch.”

The new Seamaster Diver 300M 007 Edition has been purposefully built with the needs of 007 in mind. Crafted from lightweight Grade 2 Titanium, it includes an innovative titanium mesh bracelet, as well as military-style engravings and a vintage appearance thanks to its “tropical” brown aluminium dial and bezel. This non-limited watch will be placed in OMEGA’s iconic current collection and available to customers worldwide from February.

Amongst the many guests in New York were a number of familiar faces including Paul Wesley, Antoni Porowski, and Sean O’Pry. As an added surprise, the spy-inspired night was concluded with a set from world-renowned DJ, Honey Dijon.

Relojes y joyas de GUCCI estrenada por Chris Lee

Chris Lee, brand ambassador starring the renowned singer and actress, Gucci’s new watch and jewelry campaign is inspired by the love of Gucci’s creative director, Alessandro Michele, for libraries and literature.

PRESENTING THE NEW GUCCI SHOP AND JEWEL CAMPAIGN RELEASED BY CHRIS LEE

Filmed in the Casanatense Library of Rome, which was established – and open to the public – in 1701 by the Dominicans of the Convent of Santa Maria sopra Minerva, the campaign sees Chris Lee in the character of a book lover, with watches and jewels Gucci

The images capture Chris Lee among old, beautiful and leather-bound volumes that promise adventures for the imagination. For watches, Chris Lee presents a Gucci Grip with a yellow gold PVD case engraved with the GG motif, three windows (indicating the time, minutes and date) and a yellow gold PVD bracelet.

The images capture Chris Lee among old, beautiful and leather-bound volumes that promise adventures for the imagination. For watches, Chris Lee presents a Gucci Grip with a yellow gold PVD case engraved with the GG motif, three windows (indicating the time, minutes and date) and a yellow gold PVD bracelet.

In another image, she wears a G-Timeless Automatic with a steel case, a black onyx dial with a bee motif and a steel bracelet. A third image shows a G-Timeless with a yellow gold PVD case, a green-red-green nylon dial with House Web stripes with a golden bee embroidered design and a white calfskin strap. As for the jewelry, she wears GG Running earrings in yellow gold and a yellow gold ring with diamonds, and a Gucci Flora necklace with matching bracelet and white gold rings with diamonds.

The campaign was launched in August. Creative director: Alessandro Michele Art director: Christopher Simmonds Photographer and Director: Colin Dodgson Stylist: Alex Brownsell Makeup: Liu Quiqin and Thomas de Kluyver Location: Casanatense Library, Rome Musical credits: Der Räuber Und Der Prinz (López Gabi Delgado / Robert Goerl ) © Wintrup Musikverlag Editor in Italy: Cafè Concerto Italia Srl Courtesy of Groenland Records.

Four leading ladies join OMEGA in Shanghai for the launch of the new Constellation “Manhattan”

An unforgettable night with Cindy Crawford, Nicole Kidman, Alessandra Ambrosio and Liu Shishi.

It was an evening of true star quality, as OMEGA launched its new Constellation “Manhattan” collection at a special event in Shanghai. Hosted at the city’s dazzling Expo I–Pavilion, the celebrations introduced a full makeover for the iconic Constellation timepieces and also brought four of OMEGA’s most inspirational women to the stage.

Cindy Crawford, Nicole Kidman, Alessandra Ambrosio and Liu Shishi arrived as the glamorous guests of honour for the evening – each representing the beauty, sophistication and excellence that the Constellation collection is known for.

Standing alongside the four OMEGA ambassadors was Raynald Aeschlimann, President and CEO of OMEGA, who said, “The Constellation has always been admired by women all around the world. No matter the country, it has appealed to ladies of all backgrounds and styles. To celebrate that spirit, we’ve been lucky to have not one, but four of our closest friends here together. Having Nicole, Cindy, Shishi and Alessandra at one single event shows how much love there is for the Constellation.”

The Constellation collection has long been OMEGA’s symbol of unrivalled precision and elegance in watchmaking. It was the “Manhattan” design in 1982 that introduced the modern look and today’s new collection has enhanced many of the most famous features. More than 100 new models will be made available to customers, each of them with subtle updates including bevelled edges for a refined feminine look, slender bezels and the iconic “claws”, which now fit more snugly to the case. More dial colours and case sizes have also been created, including watches in 25 mm, 28 mm and 29 mm.

Stepping inside the venue, it was clear for guests to see the evening’s inspiration, with an exquisite backdrop of white and gold that mirrored the “Manhattan” skyline. Amongst the many shapes and textures, the new timepieces were on display and ready for a close-up look.

Cindy Crawford has a very unique connection to the Constellation, as she was part of the collection’s redesign in 1995. Speaking in Shanghai, she said, “I’ve now seen this collection evolve over the past several decades and I’m always impressed by OMEGA’s new designs. It’s such a classic watch, yet these new models prove just how relevant it remains today.”


Alessandra Ambrosio, one of the world’s most recognised super-models, said, “I love fashion that is timeless. The Constellation is the perfect example. It has history and style, and it’s a watch that never loses its charm. That’s the sign of a truly great design.”

Nicole Kidman is another watch fan who knows OMEGA and the Constellation very well. Speaking to guests, she said, “I’ve known OMEGA a long time and they’re a brand that cares about quality and advancing their products. We can clearly see that in the Constellation. These watches are made especially for women and they have been able to adapt and change in the most subtle and elegant way.”


The Chinese actress, Liu Shishi, one of OMEGA’s newest ambassadors, said, “It’s my honour to welcome everyone here in my home country. It’s a privilege to be in Shanghai and to share the stage with such great women.”

The special evening concluded with a musical performance by the pianist Stephen Ridley as well as the revelation of OMEGA’s new Constellation advertising campaign. The imagery, shot by renowned photographer Damon Baker, features Cindy, Nicole, Alessandra and Liu Shishi, all together in one powerful and beautiful portrait.

For the evening, Cindy, Nicole, Alessandra and Shishi each wore a model from the new Constellation “Manhattan” Jewellery Collection. These 28 mm timepieces are distinguished by their dials made from Australian white opal. The hours are marked by 12 baguette-cut ruby indexes – beautifully matching the red dresses worn by the OMEGA ambassadors.