Watches and Wonders Geneva | Nearly 40 watchmaking Maisons to exhibit at the physical Salon in 2022

After two entirely digital editions, the key watchmaking industry event is confirmed to take place in Geneva both in a physical format – in the halls of Palexpo – and digitally, via the watchandwonders.com platform. Nearly 40 watch and jewellery brands will gather at this watchmaking summit for the first time over 7 days – from 30 March to 5 April 2022.

The next Watches and Wonders Geneva, which is eagerly awaited after two years of being entirely online, is already shaping up for 2022. More than a trade show, this watchmaking summit will bring together the main industry players, with the arrival of new brands such as Hublot, TAG Heuer and Zenith from the LVMH Group, Grand Seiko, Oris and the jeweller Van Cleef & Arpels who is making its return to the Salon.

Reputed brands such as Chanel, Chopard, Patek Philippe, Rolex and Tudor will also be exhibiting for the first time in Geneva. Not to mention other major Maisons, such as Cartier, Hermès, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Ulysse Nardin and Vacheron Constantin, who have been regulars for many years.

All these players will vibrate to the rhythm of a thrilling watch-industry week and will be showcased in one single setting at Palexpo. The Carré des Horlogers will welcome fifteen independent designer-craftsmen and women at the centre of the exhibition.

A hybrid, flexible concept.

After proving its agility over the last two events, Watches and Wonders Geneva is moving to a hybrid format so that visitors can above all have a face-to-face experience but also participate on line, depending on the changing context of the pandemic.

Everything has been thought through and organised to ensure that the product presentations, new product launches, keynotes, panel discussions and conferences be followed in Geneva by visitors onsite, but also, for those who are unable to travel, remotely, via the www.watchesandwonders.com platform. All the content will be available online, live or in replay.

But nothing can ever replace in-person experience. Industry players have clearly stated their desire to get together around the products. They want their guests to be able to see and touch the exceptional pieces, to discuss, debate and interact on site.

Watches and Wonders Geneva 2022 promises once again to be a great success but also a wonderful reunion. Whether in Geneva or elsewhere in the world, make a date for this leading watchmaking summit, from 30 March to 5 April 2022!

EXHIBITING BRANDS | A. LANGE & SÖHNE | BAUME & MERCIER |

HUBLOT BIG BANG DJ SNAKE

The most streamed French artist in the world, with a slew of international hits, DJ Snake is joining forces with Hublot to unveil an exclusive creation: the Big Bang DJ Snake. A watch boasting a myriad of facets, just like the talented artist who inspired it.

“To be able to wear – and also offer my fans – a watch which reflects my personality is something that has been very important to me since the start of my partnership with Hublot. I am delighted to have been able to combine my inspiration with the expertise of the fantastic watchmakers and technicians at this Swiss brand.” – DJ Snake

“DJ Snake turns everything he touches to gold! We are thrilled to have been able to channel his outstanding creativity into this new limited edition piece. The result is truly multifaceted, just like DJ Snake’s talents!” – Ricardo Guadalupe, HUBLOT CEO

DJ Snake has such a huge presence in today’s musical landscape that he needs no introduction. The electronic music star first came to public attention with the track “Turn Down For What”, released in 2013. Since then, the hits have racked up: “Lean On”, “Loco Contigo”, “Let Me Love You” with Justin Bieber, and “Selfish Love” with Selena Gomez. Diplo, Kanye West, Lil Jon… the collaborations keep on coming! He became the first French artist to have two songs with over a billion plays on Spotify, and the awards have rained down: Billboard Music Awards; MTV Music Awards; and no fewer than three NRJ Music Awards.

Hublot and DJ Snake have been partners since January 1st 2018, when he presided over the decks at Hublot’s closing evening during the FIFA World Cup in Russia.

Three years later, the first watch of this partnership is being unveiled: The Big Bang DJ Snake.

The instantly recognizable and iconic design of the Big Bang now has an iridescent shine, with countless blue and purple hues. The bezel and the six titanium components of the 45-mm case are treated with a special and technical manufacturing process, similar to a black PVD treatment. During the process, the different components of the watch must each be placed in specific positions when they are coated with different colors. The result is an optical effect in which the colors of the watch change depending on the light and when viewed from different angles. Not only that, but the surface of the parts was hardened before the iridescent treatment in order to improve its adherence. This operation is a complex one as it is difficult to obtain the same gradation of colour on each of the 100 watches being produced. The cut-outs on the outer edge of the bezel were designed by DJ Snake himself. These notches make the Big Bang DJ Snake immediately recognisable, distinguishing it from other collections. An illustration of the “Art of Fusion” philosophy so dear to Hublot!

On the upper face of the sapphire dial in the same colours as the case, a globe is featured, the signature of the electronic music star. A nod both to his travels across the planet for his concerts and to the fact that his hits have made the world his home. The lower section is skeletonised and treated to create sections with a black fumé finish.

This semi-transparent finish allows a glimpse of the famous calibre HUB1242 UNICO movement, a flyback chronograph with a power reserve of 72 hours.

Limited to 100 pieces, the Big Bang DJ Snake will be supplied with two straps which are easily interchangeable thanks to Hublot’s patented One Click system. The first is made from rubber, with a grey, black and purple camouflage pattern echoing the myriad colours reflected by the watch case. The second, also rubber, has a black ribbed structure. The clasp on these straps also features the same “Newton’s Rings” effect as the case and bezel.