, , , ,

HUBLOT BIG BANG DJ SNAKE

HUBLOT BIG BANG DJ SNAKE

The most streamed French artist in the world, with a slew of international hits, DJ Snake is joining forces with Hublot to unveil an exclusive creation: the Big Bang DJ Snake. A watch boasting a myriad of facets, just like the talented artist who inspired it.

“To be able to wear – and also offer my fans – a watch which reflects my personality is something that has been very important to me since the start of my partnership with Hublot. I am delighted to have been able to combine my inspiration with the expertise of the fantastic watchmakers and technicians at this Swiss brand.” – DJ Snake


“DJ Snake turns everything he touches to gold! We are thrilled to have been able to channel his outstanding creativity into this new limited edition piece. The result is truly multifaceted, just like DJ Snake’s talents!” – Ricardo Guadalupe, HUBLOT CEO

DJ Snake has such a huge presence in today’s musical landscape that he needs no introduction. The electronic music star first came to public attention with the track “Turn Down For What”, released in 2013. Since then, the hits have racked up: “Lean On”, “Loco Contigo”, “Let Me Love You” with Justin Bieber, and “Selfish Love” with Selena Gomez. Diplo, Kanye West, Lil Jon… the collaborations keep on coming! He became the first French artist to have two songs with over a billion plays on Spotify, and the awards have rained down: Billboard Music Awards; MTV Music Awards; and no fewer than three NRJ Music Awards.

Hublot and DJ Snake have been partners since January 1st 2018, when he presided over the decks at Hublot’s closing evening during the FIFA World Cup in Russia.

Three years later, the first watch of this partnership is being unveiled:  The Big Bang DJ Snake.

The instantly recognizable and iconic design of the Big Bang now has an iridescent shine, with countless blue and purple hues. The bezel and the six titanium components of the 45-mm case are treated with a special and technical manufacturing process, similar to a black PVD treatment.  During the process, the different components of the watch must each be placed in specific positions when they are coated with different colors. The result is an optical effect in which the colors of the watch change depending on the light and when viewed from different angles. Not only that, but the surface of the parts was hardened before the iridescent treatment in order to improve its adherence. This operation is a complex one as it is difficult to obtain the same gradation of colour on each of the 100 watches being produced. The cut-outs on the outer edge of the bezel were designed by DJ Snake himself. These notches make the Big Bang DJ Snake immediately recognisable, distinguishing it from other collections. An illustration of the “Art of Fusion” philosophy so dear to Hublot!

On the upper face of the sapphire dial in the same colours as the case, a globe is featured, the signature of the electronic music star. A nod both to his travels across the planet for his concerts and to the fact that his hits have made the world his home. The lower section is skeletonised and treated to create sections with a black fumé finish.

This semi-transparent finish allows a glimpse of the famous calibre HUB1242 UNICO movement, a flyback chronograph with a power reserve of 72 hours.

Limited to 100 pieces, the Big Bang DJ Snake will be supplied with two straps which are easily interchangeable thanks to Hublot’s patented One Click system. The first is made from rubber, with a grey, black and purple camouflage pattern echoing the myriad colours reflected by the watch case. The second, also rubber, has a black ribbed structure. The clasp on these straps also features the same “Newton’s Rings” effect as the case and bezel.

/by
, , , , , , , ,

PARMIGIANI FLEURIER RECEIVES PRESTIGIOUS GPHG INNOVATION

PARMIGIANI FLEURIER RECEIVES PRESTIGIOUS GPHG INNOVATION PRIZE

FOR THE FIRST HIJRI PERPETUAL CALENDAR WRISTWATCH

“The calendar is an eminently fascinating watchmaking complication, as it really is the mirror of civilizations.” Michel Parmigiani

Earlier today, Parmigiani Fleurier was proud to receive the prestigious Innovation Prize from the Grand Prix D’Horlogerie de Genève for its creation of the first Hijri perpetual calendar wristwatch. The prize is awarded by the Jury on a discretionary basis to reward the best competing watch offering an innovative and unique vision of time measurement, and for opening up new pathways for the art of watchmaking.

The Hijri Perpetual Calendar features a 44.5 mm platinum case, a slate dial and rotor in platinum. It shows the hours and minutes, and date in Arabic numerals, the name and length of the months in Arabic calligraphy, as well as the abundant and the common years. It also features a moon phase in an aventurine sky and a power reserve of up to 48 hours. As seen in all Parmigiani Fleurier timepieces, every single component of the movement, even the hidden parts, are decorated by in-house specialists.

Parmigiani Fleurier is often inspired by its work in restoration and is firmly rooted in the history and tradition of watchmaking. The original development of this stunning timepiece dates back to 1993, when Michel Parmigiani restored a simple Hijri Calendar and a pocket watch from the end of the 18th or beginning of the 19th Century that featured a solar calendar translated into Arabic. This led Mr. Parmigiani to create the first-ever Hijri Calendar table clock, and today to the first wristwatch featuring this complication. The Hijri Perpetual Calendar has been carefully designed in consideration of the most intricate elements of Arabic architecture, culture, and religion. It is the culmination of centuries worth of technical knowledge, combining both culture and high horology, and beautifully showcasing the high standards in innovation and hand-crafted expertise the Maison is known for.

“We would like to thank all the people who collaborated with us on this incredible project,” said Davide Traxler, CEO of Parmigiani Fleurier. “At Parmigiani Fleurier we stand strong in our belief in solidarity, in the power of community, in being inspired by the work of greats who have come before us, in inspiring future generations, and sharing the gifts of watchmaking with industry colleagues and those around the globe who appreciate the artistry of our work. The international community of watch admirers and devotees is a motley of cultures and traditions; we celebrate this diversity in our own way with the Hijri Perpetual Calendar, and we hope that- as an industry and as citizens of the world-  we will also embrace it in the people we choose to represent and lead us.”

Parmigiani Fleurier sought the expertise of Mr. Stefano Macaluso to redesign each of the bridges of the new PF009 movement. The bridges are inspired by the typical arches of mosques and adopt the shape of growing and shrinking crescent moons. The Rub el Hizb, an Islamic symbol represented by two overlapping squares which in Arabic calligraphy marks the end of a chapter, is often used in the holy book of Quran and is also represented in this design to honor the cultural richness of the Arab world through modern watchmaking.

“The decoration inspiration for the Parmigiani Fleurier Hijri Perpetual Calendar was drawn from the architecture of the Arab world, highlighting all of its aesthetic codes, each more beautiful than the next, while keeping in mind an evocative and quickly understandable visual vocabulary,” said Stefano Macaluso.

 
Picture: The Naked Watchmaker  

In the Muslim world, the calendar is based on the cycles of the moon. The Hijri or Islamic lunar calendar consists of twelve months of 29 or 30 days – depending on the moon phase- and is used to pinpoint the days for Islamic holidays. In contrast to the solar calendar, which is used in the west, the months of the lunar calendar change annually by a difference of -10 to -12 days. As a result, each month always falls on a different season and therefore varies from the Gregorian Calendar.

PARMIGIANI FLEURIER

Taking its name from its founder, watchmaker and restorer Michel Parmigiani, the fine watchmaking brand was founded in 1996 in Fleurier, in the Swiss valley of Val-de-Travers. With its own watchmaking centre ensuring its independence, the brand has both full control over the production process and unique creative freedom. For over twenty years, the Parmigiani Fleurier signature has resided within timepieces that command the utmost respect, in harmony with watchmaking traditions. They are the labour of a lifetime – that of Michel Parmigiani, the talented individuals who assist him, and the special relationship between the Manufacture and the masterpieces of the past, enabling it to invent a bold future.

/by