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Blancpain X Swatch, una colaboración innovadora para conmemorar el 70 aniversario de Fifty Fathoms

Blancpain colabora con Swatch para crear una versión divertida e inesperada de su icónico reloj de buceo Fifty Fathoms. Cinco modelos Bioceramic Scuba Fifty Fathoms celebran los océanos que Blancpain está tan profundamente comprometido con preservar y salvaguardar.

Blancpain y Swatch se unen para crear una colección ilimitada de cinco modelos llenos de alegría de vivir, color y tecnología. Juntas, las dos marcas del Grupo Swatch se sumergen en los cinco océanos del planeta azul, combinando lo mejor de ambas marcas con relojes innovadores, biocerámicos, resistentes al agua y un movimiento mecánico con una reserva de marcha de 90 horas.

Las dos marcas han unido fuerzas para crear una colección de cinco relojes llamada Bioceramic Scuba Fifty Fathoms Collection. Cada modelo celebra uno de los cinco océanos, cuya conservación es tan querida por Blancpain. La elección obvia para este proyecto fue el Blancpain Fifty Fathoms, un reloj nacido hace exactamente 70 años y que revolucionó la relojería al convertirse en el primer verdadero reloj de buceo.

Estos cinco modelos Blancpain X Swatch están fabricados con biocerámica, una mezcla única y patentada de dos tercios de cerámica y un tercio de biomateriales derivados del aceite de ricino. Si bien los colores elegidos para esta colaboración indican claramente que no se trata de un reloj Blancpain tradicional, todos los fanáticos y entusiastas reconocerán a primera vista muchas de las características del icónico Fifty Fathoms, así como guiños a la colección Swatch Scuba.

Las principales características del Fifty Fathoms están presentes en la versión Swatch: la típica caja, su bisel giratorio unidireccional para medir la duración de la inmersión y su movimiento automático protegido de los campos magnéticos (en este caso el SISTEM51 equipado con el resorte de espiral antimagnético Nivachron™.

Para Marc A. Hayek, presidente y director ejecutivo de Blancpain, esta colaboración es muy simbólica: “Sin Swatch, la industria relojera suiza simplemente no habría sobrevivido y disfrutado de un destino tan maravilloso. Esta colección es un motivo de orgullo para mí. Se lo debemos a “Nos proponemos trabajar con esta marca que es tan pionera como nosotros, una realidad que se demuestra vívidamente con esta colección. Swatch ha reinterpretado brillantemente nuestro modelo icónico, a su manera, con su propia visión. Como buen buceador, realmente Aprecie la atención al detalle en esta colección y las numerosas referencias a Fifty Fathoms.

El hecho de que sea resistente al agua hasta una profundidad de 91 metros (lo que corresponde exactamente a 50 brazas, una unidad náutica de profundidad) es un guiño fantástico”. Marc A. Hayek, presidente y director ejecutivo de Blancpain, quien relanzó el Fifty Fathoms en 2003 , también quedó cautivado por el homenaje rendido a los nudibranquios en el rotor del movimiento mecánico SISTEM51: “Estos animales marinos son puras maravillas de la naturaleza. Con sus formas inverosímiles y sus colores a menudo brillantes, es un inmenso placer observarlos en su elemento durante una inmersión.

Crean un efecto sereno y calmante. A través de su programa Blancpain Ocean Commitment, Blancpain ha cofinanciado hasta la fecha más de 20 importantes expediciones científicas y ha ayudado a duplicar la superficie de áreas marinas protegidas en todo el mundo”. La nueva colección de cinco relojes, con colores nunca antes vistos en el Fifty Fathoms original, aporta un fuerte toque divertido al icónico reloj de buceo de Blancpain. Cada modelo presenta los logotipos compartidos de Blancpain X Swatch en la esfera y la corona. Las correas están hechas de redes de pesca recicladas extraídas del fondo del océano. Para todos aquellos que quieran sumergirse en el descubrimiento de esta colección, bajo el agua o no, los relojes estarán disponibles a partir del 9 de septiembre y únicamente en tiendas Swatch seleccionadas de todo el mundo. Presentados en una caja especial para buceo, los relojes también estarán expuestos durante algunas semanas en una selección de boutiques Blancpain, pero no a la venta.

Cincuenta brazas

Hace setenta años nació un icono: el Fifty Fathoms. El reloj que revolucionaría la relojería al convertirse en el primer verdadero reloj de buceo fue idea de un apasionado del submarinismo, Jean-Jacques Fiechter, entonces codirector ejecutivo de Blancpain. Pionero en una disciplina que aún estaba en pañales, comprendió la necesidad de medir el tiempo bajo el agua. La herramienta que diseñó para satisfacer sus propias necesidades obtuvo inmediatamente la aprobación unánime entre los buzos militares y civiles, hasta el punto de convertirse en su aliado infalible. Al mejorar la seguridad del buceo, el Fifty Fathoms contribuyó al desarrollo de este deporte y fomentó el descubrimiento del mundo de los océanos.

Permitió a Blancpain forjar estrechos vínculos con la comunidad oceánica (lazos que se han fortalecido durante los últimos 70 años) y se ha convertido en el catalizador del compromiso de la Manufactura con la conservación de los océanos. El año 2023, que marca el 70.º aniversario del Fifty Fathoms, también resuena como un reinicio de su nacimiento mediante la llegada de varios innovadores relojes de buceo de aniversario, lanzados a lo largo del año del aniversario. Como esta colaboración única con Swatch.

El mundo silencioso

Codirigida por Louis Malle, The Silent World ganó la Palma de Oro en Cannes en 1956. La película generó conciencia mundial sobre la riqueza de la flora y la fauna del mundo y la necesidad de protegerlas. Un aspecto particular que no pasó desapercibido fue que el equipo de buzos llevaba un determinado reloj, el Fifty Fathoms, cuyas cualidades permitían rodar largas secuencias en un entorno marino.

Compromiso Blancpain Océano

Blancpain desempeñó un papel clave en el desarrollo del buceo con el lanzamiento en 1953 del Fifty Fathoms, el primer reloj de buceo auténtico del mundo. Tanto los buceadores profesionales como los aficionados reconocieron inmediatamente la genialidad de su diseño, así como sus extraordinarias características y fiabilidad. De este modo, se forjaron naturalmente estrechos vínculos entre Blancpain y los entusiastas de los océanos que lo adoptaron: pioneros de las profundidades marinas, exploradores, oceanógrafos y fotógrafos submarinos. Estos vínculos han llevado a Blancpain a involucrarse en la exploración, preservación y protección de los océanos.

La Manufactura no sólo ha actuado junto a quienes comparten estas motivaciones, sino que también ha apoyado numerosas iniciativas medioambientales como socio fundador. Entre ellas se incluyen las expediciones Pristine Seas, que apoyó durante cinco años y que permitieron la creación de nuevas áreas marinas protegidas que cubren más de cuatro millones de kilómetros cuadrados en todo el mundo. Hasta la fecha, Blancpain, a través de su programa Blancpain Ocean Commitment, ha cofinanciado más de 20 importantes expediciones científicas, ha contribuido a duplicar la superficie de las zonas marinas protegidas en todo el mundo y ha presentado varios documentales premiados. La Manufactura también ha estado detrás de numerosas exposiciones de fotografía submarina y publicaciones. Estas contribuciones a la exploración y protección de los océanos se han complementado con la venta de varias series de relojes de edición limitada, cada uno de los cuales genera 1.000 euros adicionales a la importante financiación anual de Blancpain.

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HUBLOT LOVES SUMMER IN ZURICH

Five Swiss Friends of the Brand & Ambassadors: Mujinga Kambundji, Corinne Suter, Andreas Caminada, Dario Cologna & Alan Roura are united for the  first time to celebrate summer in Zurich.

For many years, Hublot has been celebrating summer at the most exclusive waterfront locations of the Mediterranean.  This year, Lake Zurich will set the stage for an Hublot Loves Summer party bringing cocktails imagined by the Bar am Wasser mixologists, a private performance by Dora Live Band and an electrifying set by DJ Ilona. A perfect summer setting to celebrate the Big Bang Unico Sky Blue inspired by cloudless summer days, and endless nights.

What could unite Mujinga Kambundji, Corinne Suter, Andreas Caminada, Dario Cologna and Alan Roura?

Their passion for the Hublot brand, of course, but what else? This is the first time that the fiveFriendsof the Brandand Ambassadors o are brought together. While they quickly bonded around the table football tournament, demonstrating their competitive natures, determination and team spirit, the evening continued to highlight their common ground and shared values. When given the floor, they found they had a lot more in common than they could have ever imagined.

Moreover, we could not have imagined a Hublot event without some football, albeit on a table. A nod to the FIFA Women’s World CupTM, for which Hublot is Official Timekeeper, about to kick off on the 20th of July in Australia and New Zealand. At the end of the matches between clients, the three finalists competed against thethree ambassador teams (Corinne Suter & Ricardo Guadalupe / Alan Roura & Dario Cologna / Mujinga Kambundji & Andreas Caminada) to win the Hublot Loves Summer Party 2023 Cup.

What makes them unique?

Alan Roura loves tacking on water and the open sea,

For Corinne Suter, it’s the high-performance slaloms she carves on the dizzyingly steep ski slopes,

Mujinga Kambundji is after the best line to shave off hundredths of seconds on the track,

While for Dario Cologna, it is finding balance and rhythm even after his retirement from the sport

For Andreas Caminada,   it is accuracy, concentration and timing that he masters from his high gastronomy to his golf swing.

All five of them exude a quiet strength with a tinge of Swiss humility that takes nothing away from all the determination in their eyes and the dreams we share and experience as we watch their adventures, in their efforts to win stars, miles or medals.  

All five work with time, for its speed, precision, performance and optimisation. Time permeates their training, their movements, their gestures. Their time is measured in hundredths of a second, and tonight our five champions will have shared 3,240,0000 (9 hours) of them with us.

While time sets the tempo for their lives, they also need to stop the clock ticking. Taking a rest is essential if they are to be on top form on the big day, to keep pace with the competitions, from race to race, dish to dish, from stars to globes, from medals to podiums. 

Breaks are rare, and the one they have granted themselves today, with Hublot in Zurich, is devoted to a special celebration with their second family. It’s a unique opportunity to get to know each other better, share what inspires and motivates them, and swap experiences.

All 5 work alone, even though their job, their sport or their passion cannot be done without the support of a coach. Their principles and values that govern their jobs are very similar. What is certain, is that all five are driven by passion and determination.

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Luxury timepiece – Roger Dubui Excalibur Blacklight Monobalancier “An era of Light Colour Begins”

Reloj de lujo – Roger Dubui Excalibur Blacklight Monobalancier “An era of Light Color Begins”

Hiperluminiscente. Hiper-colorido. Superrendimiento: comienza una nueva era de estética deslumbrante con la llegada de la próxima generación de Excalibur Blacklight Monobalancier (MB). Una de las expresiones más brillantes de la Maison hasta la fecha, el reloj es una obra de arte contemporánea que es tan vibrante durante el día como bajo la luz ultravioleta. Bienvenido al deslumbrante mundo de Roger Dubuis, donde los campos de posibilidades se reinventan para ofrecer la forma más emocionante de experimentar Hyper HorologyTM.

EL ARTE DE LA LUMINESCENCIA

Siempre superando los límites, los relojeros altamente calificados de la Maison han estado desarrollando y dominando el intrincado arte de la luminiscencia durante años. Porque en Roger Dubuis, menos nunca es más.

Reflejando un nivel inigualable de artesanía, los micro-haces de metal del calibre son tridimensionales por primera vez, tomando la forma de la estrella característica de Roger Dubuis. De color amarillo brillante y naranja durante el día, revelan su luminiscencia oculta y brillan como neón bajo la luz ultravioleta.

Pero el dominio de la luminiscencia por parte de los relojeros va más allá. Manteniendo el punto culminante en el brillo de los micro-rayos, se eligió un diamante hiperprecioso y vívidamente fluorescente para el corazón de la estrella de la firma, canalizando el ojo para admirar el trabajo abierto de la pieza bajo la luz ultravioleta. Para garantizar que el centro de atención permanezca en los microhaces, también se seleccionaron específicamente 60 diamantes no fluorescentes para adornar el bisel. Motivados por una pasión extrema, el look final demuestra su control absoluto sobre dónde aparece la fluorescencia.

LLENO DE COLOR

La Maison presenta una colección cápsula icónica que brilla con colores de moda.

Encarnando un compromiso con la inconformidad y la voluntad de explorar nuevas posibilidades creativas, Roger Dubuis se inspiró para ir más allá de su obsesión por la luz e inyectar colores divertidos en esta próxima generación de Excalibur Blacklight MB.

Entre esta colección cápsula se encuentra un reloj vestido de amarillo brillante realzado con toques de naranja vibrante. Estos aportan un equilibrio armonioso al diseño, rompiendo el efecto de un solo tono y creando un camaieu. Estos tonos vivos también crean su estética distintiva, dejando que los detalles del calibre expresivo se revelen capa por capa, como una intrincada obra de arte que se aprecia cuanto más se mira. Atrevido, atrevido, icónico: este reloj de oro blanco de 42 mm realmente deslumbra, desde su correa de caucho amarillo brillante y piel de becerro hasta sus microrayos, marcadores de hora y minutos y su estrella característica. Si lo desean, los afortunados propietarios pueden incluso optar por cambiar la correa con solo unos pocos clics para expresar un nuevo estilo de su elección, ya que está equipada con un sistema de liberación rápida e hiperversátil. Hipercontemporáneo e hiperemocionante, la última edición del Excalibur Blacklight MB lleva a Hyper HorologyTM a nuevos y brillantes niveles de expresividad.

RENDIMIENTO IMPRESIONANTE

Definiendo el delicado equilibrio entre estética y rendimiento, el reloj está equipado con el calibre RD720SQ, que tiene una mayor reserva de marcha de 72 horas. El micro-rotor y el volante también están optimizados para minimizar las vibraciones, mejorar la estabilidad y hacerlo menos sensible a los golpes. Para lograr una eficiencia y transmisión de energía aún mejores, se mejora la forma de la rueda de escape, se combina con paletas de piedra de silicio recubiertas de diamante y se completa con un nuevo lubricante. La obra maestra está acabada a mano con meticuloso cuidado y recompensada con el Poinçon de Genève, una de las certificaciones más exigentes de la alta relojería.

Limitado a 28 piezas, el Excalibur Blacklight MB es la combinación perfecta de color, luminiscencia y mecánica avanzada, alcanzando nuevos niveles de expresividad. Al compartir su pasión por la luz y la luminiscencia, Roger Dubuis destaca una nueva faceta de Hyper Horology™, una que continúa dando forma al futuro de la alta relojería de la manera más colorida posible.

Hyper e Hyper Horology son marcas comerciales de Roger Dubuis presentadas y/o registradas en la clase 14

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The #FR2NCK MULLER Vanguard bridges Swiss luxury watchmaking and Japanese street fashion

Just in time to herald the impending Year of the Rabbit, Franck Muller and Tokyo-based streetwear label #FR2 have jointly unveiled the #FR2NCK MULLER Vanguard. This marks the first collaboration between the two brands, and sees Franck Muller adopting the distinctive design language of #FR2 on its trademark Vanguard watch. The result is an edgy, fashion-forward timepiece with a dial anchored by #FR2’s iconoclastic rabbit motif, sitting a mid the signature numerals and tonneau case of Franck Muller.

The #FR2NCK MULLER Vanguard bridges Swiss luxury watchmaking and Japanese street fashion by melding the elements from each universe, complete with its creators’ signature touches. This is immediately apparent on the dial, where Franck Muller’s timeless yet avant-garde aesthetic has taken on street style sensibilities. A matte white dial base starts things off by establishing a high key aesthetic, upon which black hands, markings, and appliqué indices lie.

The high contrast, monochromatic look comes complete with a delightful quirk at seven o’clock. Here, Franck Muller has situated #FR2’s provocative Fxxking Rabbits motif in lieu of hour markers, with one rabbit’s red eye providing the sole spot of colour on the dial. In the dark, the #FR2NCKMULLER Vanguard also offers an idiosyncratic twist. Super-Luminova has been selectively applied such that the skeletonised obelisk hands, indices and graphical motif leap out from the dial in the absence of light.

The stark, bold design extends to the rest of the watch. This includes Franck Muller’s tonneau-shaped Vanguard case, which has been rendered in a new carbon and glass fibre composite – a first for the brand, and one that will be reserved for Southeast Asia – exclusive models only. To create the light yet strong material, carbon powder and glass fibres are combined, before the resulting mass is impregnated with a bonding resin. The mixture is then baked at 150 degrees Celsius for three hours under 200 tons of pressure, to finally yield a composite that can then be machined into the necessary components. Due to random variations in how the mix are compressed, every watch case will offer a unique pattern of striations. The final touch here is the white nylon strap, which has been emblazoned with black text in a typographic style that will be familiar to street fashion aficionados.

Franck Muller’s work with #FR2 is a rare example of the Swiss watchmaker’s collaboration with external brands, which has been limited to a small, select group of partners. “#FR2’s founder Ryo Ishikawa isn’t just an iconic figure in Tokyo’s streetwear scene,” shares Sharon Lim, CEO of Franck Muller SEA. “As the creative force behind Fxxking Rabbits, he has adopted a muti-disciplinary approach to his label’s creations while maintaining a fiercely independent spirit. These are values that we believe in and identify with at Franck Muller, which makes this Southeast Asia Exclusive a natural collaboration. Of course, the product that we have come up with speaks to that.”

The #FR2NCK MULLER Vanguard is a limited edition of 800 pieces, and is available across Southeast Asia and Australia since 6 January 2023.

About #FR2

#FR2, also known as Fxxking Rabbits, is the brain child of Ryo Ishikawa, an elder statesman in the world of Japanese street fashion who’s perhaps best known for founding fashion imprint Vanquish. Following its establishment in 2014, #FR2 quickly attracted a following with its signature rabbit and “Smoking Kills” motifs, as well as its products’ bold photographic prints. Along the way, Ishikawahas also set the brand apart with provocative campaign images – which he personally lensed – and tongue-in-cheek approach to fashion. From hoodies and candy-dispensing disposable cameras, the brand offers an eclectic range of apparel and objet d’art that’s arguably the most intimately Ishikawa’s yet.

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Introducing the new Buceador Caribe “Pipin” with Pipin Ferreras at the SIAR 2022

Introducing the new Buceador Caribe “Pipin” with Pipin Ferreras at the SIAR 2022

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos ), the most important fair for the watch industry in Latin America. At this event, the brand unveiled a new version of its popular divers’ watch, the Buceador Caribe ‘Pipin’ Edition.

This limited edition has been designed in collaboration with Pipin Ferreras, the legendary Cuban free-diver, and friend of the brand. This new addition to the Buceador collection is dressed in green tones and enlivened with black, cream and orange accents. Pipin was attending the exhibition and gave interviews to the medias.

Last year, Cuervo y Sobrinos announced a partnership with Cuban free-diver and multiple world record holder, Pipin Ferreras. Shortly thereafter, Pipin began working with the creative team at Cuervo y Sobrinos, developing a divers’ watch imbued with their shared appreciation of Cuban style.

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos

Already impressed by the brand’s Buceador model, Pipin was keen to use this as the basis for his inaugural collaboration with the Cuban-Swiss company. The model is named Buceador Caribe ‘Pipin’ Edition and encompasses several design elements that are personal to the legendary free-diver.

In addition to the SIAR event, Artis Distribution, the exclusive distributor of Cuervo y Sobrinos in Mexico, organized two other meetings during this week: An inaugral event at Berger Masaryk in Mexico, one of the prestigious and renowned retailer in town, and a dinner with cigar tasting at La Bodeguita del Medio where he invited its best customers and the press to present the Cuervo y Sobrinos 2022 and in particular the new Buceador Pipin.

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Introducing the new Buceador Caribe “Pipin” with Pipin Ferreras at the SIAR 2022

Introducing the new Buceador Caribe “Pipin” with Pipin Ferreras at the SIAR 2022

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos ), the most important fair for the watch industry in Latin America. At this event, the brand unveiled a new version of its popular divers’ watch, the Buceador Caribe ‘Pipin’ Edition.

This limited edition has been designed in collaboration with Pipin Ferreras, the legendary Cuban free-diver, and friend of the brand. This new addition to the Buceador collection is dressed in green tones and enlivened with black, cream and orange accents. Pipin was attending the exhibition and gave interviews to the medias.

Last year, Cuervo y Sobrinos announced a partnership with Cuban free-diver and multiple world record holder, Pipin Ferreras. Shortly thereafter, Pipin began working with the creative team at Cuervo y Sobrinos, developing a divers’ watch imbued with their shared appreciation of Cuban style.

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos

Already impressed by the brand’s Buceador model, Pipin was keen to use this as the basis for his inaugural collaboration with the Cuban-Swiss company. The model is named Buceador Caribe ‘Pipin’ Edition and encompasses several design elements that are personal to the legendary free-diver.

In addition to the SIAR event, Artis Distribution, the exclusive distributor of Cuervo y Sobrinos in Mexico, organized two other meetings during this week: An inaugral event at Berger Masaryk in Mexico, one of the prestigious and renowned retailer in town, and a dinner with cigar tasting at La Bodeguita del Medio where he invited its best customers and the press to present the Cuervo y Sobrinos 2022 and in particular the new Buceador Pipin.

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Introducing the new Buceador Caribe “Pipin” with Pipin Ferreras at the SIAR 2022

Introducing the new Buceador Caribe “Pipin” with Pipin Ferreras at the SIAR 2022

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos ), the most important fair for the watch industry in Latin America. At this event, the brand unveiled a new version of its popular divers’ watch, the Buceador Caribe ‘Pipin’ Edition.

This limited edition has been designed in collaboration with Pipin Ferreras, the legendary Cuban free-diver, and friend of the brand. This new addition to the Buceador collection is dressed in green tones and enlivened with black, cream and orange accents. Pipin was attending the exhibition and gave interviews to the medias.

Last year, Cuervo y Sobrinos announced a partnership with Cuban free-diver and multiple world record holder, Pipin Ferreras. Shortly thereafter, Pipin began working with the creative team at Cuervo y Sobrinos, developing a divers’ watch imbued with their shared appreciation of Cuban style.

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos

Already impressed by the brand’s Buceador model, Pipin was keen to use this as the basis for his inaugural collaboration with the Cuban-Swiss company. The model is named Buceador Caribe ‘Pipin’ Edition and encompasses several design elements that are personal to the legendary free-diver.

In addition to the SIAR event, Artis Distribution, the exclusive distributor of Cuervo y Sobrinos in Mexico, organized two other meetings during this week: An inaugral event at Berger Masaryk in Mexico, one of the prestigious and renowned retailer in town, and a dinner with cigar tasting at La Bodeguita del Medio where he invited its best customers and the press to present the Cuervo y Sobrinos 2022 and in particular the new Buceador Pipin.

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Introducing the new Buceador Caribe “Pipin” with Pipin Ferreras at the SIAR 2022

Introducing the new Buceador Caribe “Pipin” with Pipin Ferreras at the SIAR 2022

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos ), the most important fair for the watch industry in Latin America. At this event, the brand unveiled a new version of its popular divers’ watch, the Buceador Caribe ‘Pipin’ Edition.

This limited edition has been designed in collaboration with Pipin Ferreras, the legendary Cuban free-diver, and friend of the brand. This new addition to the Buceador collection is dressed in green tones and enlivened with black, cream and orange accents. Pipin was attending the exhibition and gave interviews to the medias.

Last year, Cuervo y Sobrinos announced a partnership with Cuban free-diver and multiple world record holder, Pipin Ferreras. Shortly thereafter, Pipin began working with the creative team at Cuervo y Sobrinos, developing a divers’ watch imbued with their shared appreciation of Cuban style.

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos

Already impressed by the brand’s Buceador model, Pipin was keen to use this as the basis for his inaugural collaboration with the Cuban-Swiss company. The model is named Buceador Caribe ‘Pipin’ Edition and encompasses several design elements that are personal to the legendary free-diver.

In addition to the SIAR event, Artis Distribution, the exclusive distributor of Cuervo y Sobrinos in Mexico, organized two other meetings during this week: An inaugral event at Berger Masaryk in Mexico, one of the prestigious and renowned retailer in town, and a dinner with cigar tasting at La Bodeguita del Medio where he invited its best customers and the press to present the Cuervo y Sobrinos 2022 and in particular the new Buceador Pipin.

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Introducing the new Buceador Caribe “Pipin” with Pipin Ferreras at the SIAR 2022

Introducing the new Buceador Caribe “Pipin” with Pipin Ferreras at the SIAR 2022

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos ), the most important fair for the watch industry in Latin America. At this event, the brand unveiled a new version of its popular divers’ watch, the Buceador Caribe ‘Pipin’ Edition.

This limited edition has been designed in collaboration with Pipin Ferreras, the legendary Cuban free-diver, and friend of the brand. This new addition to the Buceador collection is dressed in green tones and enlivened with black, cream and orange accents. Pipin was attending the exhibition and gave interviews to the medias.

Last year, Cuervo y Sobrinos announced a partnership with Cuban free-diver and multiple world record holder, Pipin Ferreras. Shortly thereafter, Pipin began working with the creative team at Cuervo y Sobrinos, developing a divers’ watch imbued with their shared appreciation of Cuban style.

Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México Cuervo y Sobrinos

Already impressed by the brand’s Buceador model, Pipin was keen to use this as the basis for his inaugural collaboration with the Cuban-Swiss company. The model is named Buceador Caribe ‘Pipin’ Edition and encompasses several design elements that are personal to the legendary free-diver.

In addition to the SIAR event, Artis Distribution, the exclusive distributor of Cuervo y Sobrinos in Mexico, organized two other meetings during this week: An inaugral event at Berger Masaryk in Mexico, one of the prestigious and renowned retailer in town, and a dinner with cigar tasting at La Bodeguita del Medio where he invited its best customers and the press to present the Cuervo y Sobrinos 2022 and in particular the new Buceador Pipin.

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Roger Dubuis - Excalibur Sorayama Monobalancier
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Roger Dubuis – Excalibur Sorayama Monobalancier

Roger Dubuis – Excalibur Sorayama Monobalancier

Searching for inspiration in the most unexpected places is in Roger Dubuis’ DNA. This includes uniting with world-famous urban culture artists who share its values to break the rules, showcase radical expertise, and obsess daily over the design of the future.

Roger Dubuis - Excalibur Sorayama Monobalancier

Roger Dubuis – Excalibur Sorayama Monobalancier

Continuing on a journey to create boundary-breaking masterpieces, Roger Dubuis is proud to introduce the third timepiece from its Urban Culture Tribe with the Excalibur Sorayama Monobalancier (MB).

Pioneer in his art, the world-famous Japanese artist Hajime Sorayama has been inspiring his peers for decades. By inventing his super-realist feminine “Sexy Robots”, he broke conventions and shook traditions. His talent has been rewarded by multiple awards and his genius led him to work with the biggest names across high fashion, technology, and music. Knowing he chooses to pursue opportunities that force him to push the boundaries of his art, Roger Dubuis invited him to the Manufacture to take on the creative challenge: to reinterpret the Maison’s astral signature.

Embracing this opportunity to infuse his realistic and expressive signature design, the innovative artist co-created a timepiece that merges one radical world with another. Hyper performing, hyper inspiring, and hyper hypnotic, the result is modern art for the wrist.

HYPNOTIC ART FOR THE WRIST

Never one to shy away from a challenge, Roger Dubuis made the decision to recraft and reshape its own work of art – the Excalibur Monobalancier – earlier this year. Clean cut lines on both case and movement create a heightened sense of depth, while the signature star now levitates freely above the barrel. An evolution that not only raises the timepiece to an even higher standard, but also makes it an exciting and versatile canvas for Sorayama to express himself.

Reinterpreting the Excalibur MB with hyper expressivity and sophistication, the artist chose to be provocative by breaking the Maison’s design codes. Curvy lines and a full shine finish blur the sharp design and contrasted finishes Roger Dubuis usually signs its masterpieces with. Sorayama borrowed further cues from his own iconic creations by echoing his 3D sculptures within the polished titanium finish. This striking aesthetics required the Maison’s hyper-skilled watchmakers to develop unusual processes to replicate the desired shiny effect. A first for the Maison and highly challenging task especially when it came to polish fully the titanium case and bracelet. Determined to bring even more play with light to the timepiece, Sorayama also reimagined Roger Dubuis’ micro-rotor to create a hypnotising moiré optical illusion triggered by the natural fluid movements of the wearer’s wrist. This captivating and endless rippling effect – another first for both the artist and Maison – required months of in-house prototyping seeking for the right combination of materials, decorations and finishes. The final execution associates an extremely precise and optimal distance between each line of the stamped décor, with a traditional three-hour long guilloché technique on specific parts of the micro-rotor and an innovative assembly process placing a stamped sapphire dial above the reimagined micro-rotor.

As described by Sorayama, the result is the optimal harmony of two artists coming together: “The Excalibur Sorayama MB is a perfect blend of two worlds, with Roger Dubuis’ and my signature both recognisable at first sight. I’m thrilled we were able to bring such a hyper expressive timepiece to life. By pushing our limits, we’ve created a distinctive moiré and a singular masterpiece.”

HYPER MECHANICS MADE FOR PEAK PERFORMANCE

As artistically inspiring as technically impressive, the Excalibur Sorayama MB houses an automatic calibre recently enhanced with a series of mechanical and aesthetic improvements.

Motivated by a desire for hyper performance, Roger Dubuis’ engineers increased the power reserve of the RD720SQ to 72 hours. They also optimised the micro-rotor to minimise vibrations and doubled the balance wheel inertia to improve stability and make it less sensitive to shocks. Better efficiency and energy transmission was further increased through the use of a new lube and by optimising the shape of the escapement wheel, pairing it with adjustable pallet-stones, and constructing both elements from diamond-coated silicon.

Such high standards of horological mastery and craftsmanship are rewarded with the Poinçon de Genève; one of the most exclusive stamps of certification in watchmaking today.

The hyper sophisticated masterpiece is also the first Roger Dubuis titanium grade 5 bracelet to feature its Quick Release System for ease and versatility. Housed in a 42 mm case crafted from titanium grade 5 as well, this exclusive artwork is limited to just 28 pieces and at first available in Japan only.

Together with its friends, the Maison shows what happens when rules are rejected and creativity is unleashed. In bringing a visionary artist together with incredible watchmakers, Roger Dubuis proves once again it is unquestionably the most exciting way to experience Hyper Horology™.

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