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JAEGER-LECOULTRE announces its newest Ambassador Anya Taylor-Joy

JAEGER-LECOULTRE announces its newest Ambassador ANYA TAYLOR JOY

Jaeger-LeCoultre is delighted to name Anya Taylor-Joy as a new Ambassador for the Maison, marking her debut with a short video A Call of the Heart, based on a symbolic phone call welcoming her into La Grande Maison. During the call Anya wears the Reverso Duetto Small in pink gold, which features a silvery-white dial on the front and a black dial and diamond-set gadroons on the reverse side.

The video was inspired by an historic phone call that was to have a profound impact on the Manufacture LeCoultre. In 1903, Jacques-David LeCoultre made a call to the Parisian watchmaker Edmond Jaeger to accept the latter’s challenge of creating an ultra-thin watch movement – and so began a long and fruitful collaboration that led to the formation of the Jaeger-LeCoultre company.

“The encounter with Anya was meant to be. Her long family history with polo and interest in watchmaking led us to a natural partnership”, says Catherine Rénier, the CEO of Jaeger-LeCoultre. “With her ethereal beauty, her sensitivity, her talent and hardworking ethics, she embodies the values and style of our Maison.”

Recognised as one of the most exciting talents of her generation, Anya Taylor-Joy is the living embodiment of modern femininity. Her on-screen presence has a mercurial quality – otherworldly yet intensely present, fearless but vulnerable, innocent yet dangerous.

Born in Miami to British-Argentine parents, and raised in Buenos Aires and London, the 26-year-old actress won rave reviews for her breakout performance in Robert Egger’s The Witch in 2016. A series of critically-acclaimed roles followed and, in 2020, the Netflix hit The Queen’s Gambit shot her star into the stratosphere; her mesmerising portrayal of Beth Harmon won her a Golden Globe, a Screen Actors’ Guild award and a Critics’ Choice award.

This was followed by major roles in Edgar Wright’s Last Night in Soho and Robert Eggers’ The Northman, and she will next be seen in David O. Russell’s Amsterdam with Christian Bale and Margot Robbie, as well as Mark Mylod’s comedy-horror The Menu with Ralph Fiennes and Nicholas Hoult. Anya is currently filming Furiosa, the Mad Max prequel.

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JAEGER-LECOULTRE announces its newest Ambassador Anya Taylor-Joy

JAEGER-LECOULTRE announces its newest Ambassador ANYA TAYLOR JOY

Jaeger-LeCoultre is delighted to name Anya Taylor-Joy as a new Ambassador for the Maison, marking her debut with a short video A Call of the Heart, based on a symbolic phone call welcoming her into La Grande Maison. During the call Anya wears the Reverso Duetto Small in pink gold, which features a silvery-white dial on the front and a black dial and diamond-set gadroons on the reverse side.

The video was inspired by an historic phone call that was to have a profound impact on the Manufacture LeCoultre. In 1903, Jacques-David LeCoultre made a call to the Parisian watchmaker Edmond Jaeger to accept the latter’s challenge of creating an ultra-thin watch movement – and so began a long and fruitful collaboration that led to the formation of the Jaeger-LeCoultre company.

“The encounter with Anya was meant to be. Her long family history with polo and interest in watchmaking led us to a natural partnership”, says Catherine Rénier, the CEO of Jaeger-LeCoultre. “With her ethereal beauty, her sensitivity, her talent and hardworking ethics, she embodies the values and style of our Maison.”

Recognised as one of the most exciting talents of her generation, Anya Taylor-Joy is the living embodiment of modern femininity. Her on-screen presence has a mercurial quality – otherworldly yet intensely present, fearless but vulnerable, innocent yet dangerous.

Born in Miami to British-Argentine parents, and raised in Buenos Aires and London, the 26-year-old actress won rave reviews for her breakout performance in Robert Egger’s The Witch in 2016. A series of critically-acclaimed roles followed and, in 2020, the Netflix hit The Queen’s Gambit shot her star into the stratosphere; her mesmerising portrayal of Beth Harmon won her a Golden Globe, a Screen Actors’ Guild award and a Critics’ Choice award.

This was followed by major roles in Edgar Wright’s Last Night in Soho and Robert Eggers’ The Northman, and she will next be seen in David O. Russell’s Amsterdam with Christian Bale and Margot Robbie, as well as Mark Mylod’s comedy-horror The Menu with Ralph Fiennes and Nicholas Hoult. Anya is currently filming Furiosa, the Mad Max prequel.

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LA NOCHE MÁS LARGA DE PIAGET

LA NOCHE MÁS LARGA DE PIAGET

La hora: el sol acaba de ponerse, y con el anochecer llega la promesa de una noche llena de aventuras, luces brillantes y noctámbulos espectaculares, que eligen sus atuendos más destacados para hacer que esta noche cuente. El lugar: un lugar cálido, un lugar vibrante, un lugar especial. Un lugar que hace que la noche rime con sorpresa, alegría y extravagancia.

El solsticio anuncia un momento de celebración. La noche más larga del año es una promesa de horas suspendidas en las que el tiempo vuela y la felicidad brilla. Los colores brillan más, las sonrisas parecen más amplias y el brillo del oro y las piedras preciosas brilla un poco más vívidamente. La noche apenas comienza, y será nuestra. Lo nuestro para vivir plenamente, lo nuestro para celebrar.

Perfectamente apta para una celebración del solsticio, la colección Piaget Solstice representa la combinación perfecta de dos de los principios fundamentales de la Maison: excelencia y creatividad. En los “Ateliers de l’Extraordinaire”, la maestría se encuentra con la belleza pura, la audacia y la artesanía se convierten en compañeros. Al igual que la multitud de la Sociedad Piaget, Solstice es sofisticado, chic y espectacular. Maestría aplicada a la explosión de creatividad.

Inspirados en los atuendos de Alta Costura, el diseño fluido de los conjuntos Voluptuous Ribbon y Generous Laces replican la delicada asimetría de las glamurosas cintas de tela. El collar articulado Precious Adornment combina con el movimiento y la adaptabilidad de un precioso vestido…

La excelencia no es nada sin alegría. Las deslumbrantes plumas del reloj Extravagant Touch se convierten en aretes, ¡el motivo central del collar Flamboyant Nightfall se puede quitar y enganchar en una montura de anillo!

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La colección Piaget Solstice, como todo lo que es Piaget, pone la calidad en primer plano. En combinación con la artesanía única de la Maison, la experiencia en joyería de Piaget ofrece piedras excepcionales en un entorno delicado, mostrando su belleza en piezas preciosas y alegres.

Desde los zafiros azules y rosados ​​de Sri Lanka y Madagascar hasta los ópalos negros australianos y las esmeraldas únicas de Zambia, todos irradian audacia y energía rebosante. En los “Ateliers de l’Extraordinaire”, nuestros artesanos moldean y esculpen oro para darle la flexibilidad de un tejido sedoso. Con sus diseños asimétricos y delicadas curvas, los conjuntos Voluptuous Ribbons y Generous Laces ofrecen una espléndida muestra de la maestría de Piaget. Cortado en 55 facetas, el corte marquesa personifica el resplandor que resplandece en toda la colección.

Tanto joyero como relojero, Piaget combina una vez más sus dos principales conocimientos en los excepcionales relojes de la colección Solstice. Un pináculo de la artesanía relojera, el movimiento de tourbillon volante del reloj Dazzling Swirl está adornado con un diseño que es otro guiño al giro de un vestido suntuoso.

Fiel a su tradición y ansiosa por explorar nuevos territorios, la Maison Piaget una vez más traspasa los límites de la artesanía y la creatividad. ¡Prepárate para una velada vertiginosa de libertad y extravagancia! La noche apenas comienza…

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PIAGET’S LONGEST NIGHT

PIAGET’S LONGEST NIGHT

The time: the sun has just set, and with dusk comes the promise of a night full of adventures, bright lights and spectacular night owls, who pick their most remarkable outfits to make this one night count. The place: somewhere warm, somewhere vibrant, somewhere special. A place that makes nighttime rhyme with surprise, joy, and extravaganza.

Solstice announces a moment of celebration. The longest night of the year is a promise of suspended hours during which time flies, and happiness sparkles. Colours shine brighter, smiles appear wider, and the glow of gold and precious stones sparkles just a little more vividly. The night is only beginning, and it will be ours. Ours to live fully, ours to celebrate.

Harmoniously fit for a solstice celebration, the Piaget Solstice collection represents the perfect blend of two of the Maison’s founding principles: excellence and creativity. In the “Ateliers de l’Extraordinaire”, mastery meets pure beauty, audacity and craft become companions. Like the crowd of the Piaget Society, Solstice is sophisticated, chic and spectacular. Mastery applied to bursting creativity.

Inspired by Haute-Couture outfits, the fluid design of the Voluptuous Ribbon and Generous Laces sets replicate the delicate asymmetry of glamorous fabric ribbons. The articulated Precious Adornment necklace matches the movement and adaptability of a precious gown…

Excellence is nothing without playfulness. The Extravagant Touch watch’s dazzling feathers become earrings, the Flamboyant Nightfall necklace’s center motif can be removed and clipped on a ring mounting!

The Piaget Solstice collection, as everything that is Piaget, puts quality at the forefront. Combined with the Maison’s unique craftsmanship, Piaget’s jewellery expertise offers exceptional stones a delicate setting, displaying their beauty on precious and playful pieces.

From the blue and pink sapphires from Sri Lanka and Madagascar, to the Australian black opals and unique Zambian emeralds, all radiate boldness and brimming energy. In the “Ateliers de l’Extraordinaire”, our artisans shape and sculpt gold to give it the suppleness of a silky fabric. With their asymmetrical designs and delicate curves, the Voluptuous Ribbons and Generous Laces sets offer a splendid display of Piaget’s mastery. Cut into 55 facets, the marquise-cut epitomizes the radiance that shimmers throughout the collection.

Both jeweler and watchmaker, Piaget once again combines its two main savoir-faires in the Solstice collection’s exceptional watches. A pinnacle of watchmaking craft, the flying tourbillon movement of the Dazzling Swirl watch is adorned with a design that is another nod to the twirling of a sumptuous dress.

True to its tradition and eager to explore new territories, the Maison Piaget once again pushes the boundaries of craft and creativity. Get ready for a dizzying evening of freedom and extravagance! The night is only beginning…

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PIAGET’S LONGEST NIGHT

PIAGET’S LONGEST NIGHT

The time: the sun has just set, and with dusk comes the promise of a night full of adventures, bright lights and spectacular night owls, who pick their most remarkable outfits to make this one night count. The place: somewhere warm, somewhere vibrant, somewhere special. A place that makes nighttime rhyme with surprise, joy, and extravaganza.

Solstice announces a moment of celebration. The longest night of the year is a promise of suspended hours during which time flies, and happiness sparkles. Colours shine brighter, smiles appear wider, and the glow of gold and precious stones sparkles just a little more vividly. The night is only beginning, and it will be ours. Ours to live fully, ours to celebrate.

Harmoniously fit for a solstice celebration, the Piaget Solstice collection represents the perfect blend of two of the Maison’s founding principles: excellence and creativity. In the “Ateliers de l’Extraordinaire”, mastery meets pure beauty, audacity and craft become companions. Like the crowd of the Piaget Society, Solstice is sophisticated, chic and spectacular. Mastery applied to bursting creativity.

Inspired by Haute-Couture outfits, the fluid design of the Voluptuous Ribbon and Generous Laces sets replicate the delicate asymmetry of glamorous fabric ribbons. The articulated Precious Adornment necklace matches the movement and adaptability of a precious gown…

Excellence is nothing without playfulness. The Extravagant Touch watch’s dazzling feathers become earrings, the Flamboyant Nightfall necklace’s center motif can be removed and clipped on a ring mounting!

The Piaget Solstice collection, as everything that is Piaget, puts quality at the forefront. Combined with the Maison’s unique craftsmanship, Piaget’s jewellery expertise offers exceptional stones a delicate setting, displaying their beauty on precious and playful pieces.

From the blue and pink sapphires from Sri Lanka and Madagascar, to the Australian black opals and unique Zambian emeralds, all radiate boldness and brimming energy. In the “Ateliers de l’Extraordinaire”, our artisans shape and sculpt gold to give it the suppleness of a silky fabric. With their asymmetrical designs and delicate curves, the Voluptuous Ribbons and Generous Laces sets offer a splendid display of Piaget’s mastery. Cut into 55 facets, the marquise-cut epitomizes the radiance that shimmers throughout the collection.

Both jeweler and watchmaker, Piaget once again combines its two main savoir-faires in the Solstice collection’s exceptional watches. A pinnacle of watchmaking craft, the flying tourbillon movement of the Dazzling Swirl watch is adorned with a design that is another nod to the twirling of a sumptuous dress.

True to its tradition and eager to explore new territories, the Maison Piaget once again pushes the boundaries of craft and creativity. Get ready for a dizzying evening of freedom and extravagance! The night is only beginning…

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PIAGET’S LONGEST NIGHT

PIAGET’S LONGEST NIGHT

The time: the sun has just set, and with dusk comes the promise of a night full of adventures, bright lights and spectacular night owls, who pick their most remarkable outfits to make this one night count. The place: somewhere warm, somewhere vibrant, somewhere special. A place that makes nighttime rhyme with surprise, joy, and extravaganza.

Solstice announces a moment of celebration. The longest night of the year is a promise of suspended hours during which time flies, and happiness sparkles. Colours shine brighter, smiles appear wider, and the glow of gold and precious stones sparkles just a little more vividly. The night is only beginning, and it will be ours. Ours to live fully, ours to celebrate.

Harmoniously fit for a solstice celebration, the Piaget Solstice collection represents the perfect blend of two of the Maison’s founding principles: excellence and creativity. In the “Ateliers de l’Extraordinaire”, mastery meets pure beauty, audacity and craft become companions. Like the crowd of the Piaget Society, Solstice is sophisticated, chic and spectacular. Mastery applied to bursting creativity.

Inspired by Haute-Couture outfits, the fluid design of the Voluptuous Ribbon and Generous Laces sets replicate the delicate asymmetry of glamorous fabric ribbons. The articulated Precious Adornment necklace matches the movement and adaptability of a precious gown…

Excellence is nothing without playfulness. The Extravagant Touch watch’s dazzling feathers become earrings, the Flamboyant Nightfall necklace’s center motif can be removed and clipped on a ring mounting!

The Piaget Solstice collection, as everything that is Piaget, puts quality at the forefront. Combined with the Maison’s unique craftsmanship, Piaget’s jewellery expertise offers exceptional stones a delicate setting, displaying their beauty on precious and playful pieces.

From the blue and pink sapphires from Sri Lanka and Madagascar, to the Australian black opals and unique Zambian emeralds, all radiate boldness and brimming energy. In the “Ateliers de l’Extraordinaire”, our artisans shape and sculpt gold to give it the suppleness of a silky fabric. With their asymmetrical designs and delicate curves, the Voluptuous Ribbons and Generous Laces sets offer a splendid display of Piaget’s mastery. Cut into 55 facets, the marquise-cut epitomizes the radiance that shimmers throughout the collection.

Both jeweler and watchmaker, Piaget once again combines its two main savoir-faires in the Solstice collection’s exceptional watches. A pinnacle of watchmaking craft, the flying tourbillon movement of the Dazzling Swirl watch is adorned with a design that is another nod to the twirling of a sumptuous dress.

True to its tradition and eager to explore new territories, the Maison Piaget once again pushes the boundaries of craft and creativity. Get ready for a dizzying evening of freedom and extravagance! The night is only beginning…

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PIAGET’S LONGEST NIGHT

PIAGET’S LONGEST NIGHT

The time: the sun has just set, and with dusk comes the promise of a night full of adventures, bright lights and spectacular night owls, who pick their most remarkable outfits to make this one night count. The place: somewhere warm, somewhere vibrant, somewhere special. A place that makes nighttime rhyme with surprise, joy, and extravaganza.

Solstice announces a moment of celebration. The longest night of the year is a promise of suspended hours during which time flies, and happiness sparkles. Colours shine brighter, smiles appear wider, and the glow of gold and precious stones sparkles just a little more vividly. The night is only beginning, and it will be ours. Ours to live fully, ours to celebrate.

Harmoniously fit for a solstice celebration, the Piaget Solstice collection represents the perfect blend of two of the Maison’s founding principles: excellence and creativity. In the “Ateliers de l’Extraordinaire”, mastery meets pure beauty, audacity and craft become companions. Like the crowd of the Piaget Society, Solstice is sophisticated, chic and spectacular. Mastery applied to bursting creativity.

Inspired by Haute-Couture outfits, the fluid design of the Voluptuous Ribbon and Generous Laces sets replicate the delicate asymmetry of glamorous fabric ribbons. The articulated Precious Adornment necklace matches the movement and adaptability of a precious gown…

Excellence is nothing without playfulness. The Extravagant Touch watch’s dazzling feathers become earrings, the Flamboyant Nightfall necklace’s center motif can be removed and clipped on a ring mounting!

The Piaget Solstice collection, as everything that is Piaget, puts quality at the forefront. Combined with the Maison’s unique craftsmanship, Piaget’s jewellery expertise offers exceptional stones a delicate setting, displaying their beauty on precious and playful pieces.

From the blue and pink sapphires from Sri Lanka and Madagascar, to the Australian black opals and unique Zambian emeralds, all radiate boldness and brimming energy. In the “Ateliers de l’Extraordinaire”, our artisans shape and sculpt gold to give it the suppleness of a silky fabric. With their asymmetrical designs and delicate curves, the Voluptuous Ribbons and Generous Laces sets offer a splendid display of Piaget’s mastery. Cut into 55 facets, the marquise-cut epitomizes the radiance that shimmers throughout the collection.

Both jeweler and watchmaker, Piaget once again combines its two main savoir-faires in the Solstice collection’s exceptional watches. A pinnacle of watchmaking craft, the flying tourbillon movement of the Dazzling Swirl watch is adorned with a design that is another nod to the twirling of a sumptuous dress.

True to its tradition and eager to explore new territories, the Maison Piaget once again pushes the boundaries of craft and creativity. Get ready for a dizzying evening of freedom and extravagance! The night is only beginning…

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Boom Supersonic, socio de IWC Schaffhausen, promueve su visión de viajes aéreos más sostenibles

Boom Supersonic, socio de IWC Schaffhausen, promueve su visión de viajes aéreos más sostenibles

Schaffhausen, 19 de julio de 2022.  Boom Supersonic, socio de IWC Schaffhausen desde 2021, promueve su visión de un futuro más sostenible para los viajes aéreos comerciales en el Farnborough International Airshow 2022. El evento en el sur de Inglaterra es considerado uno de los más importantes encuentros de profesionales de la industria aeroespacial mundial. Boom Supersonic se había unido previamente a Airspeeder, la primera serie de carreras de autos voladores eléctricos, para hablar sobre el “Futuro de la movilidad” como parte de la charla exclusiva de IWC en la reciente exhibición de Relojes y Maravillas en Ginebra.

Decenas de miles de profesionales aeroespaciales se reunirán del 18 al 22 de julio en Farnborough, en el sur de Inglaterra, para debatir sobre tendencias y desarrollos significativos en su industria. Uno de los principales temas de interés en el Farnborough International Airshow 2022 es el desarrollo sostenible y la transformación a cero neto de la industria. Boom Supersonic, socio de IWC Schaffhausen, también se encuentra entre los expositores, promoviendo su visión de una forma más sostenible de viajes aéreos comerciales. Durante la exhibición aérea, Boom presentó un diseño Overture de producción, optimizado para la velocidad, la seguridad y la sostenibilidad. La compañía también anunció una asociación estratégica con Northrop Grumman para una variante de misión especial del avión. Además, Boom agregó proveedores de primer nivel, incluidos Collins Aerospace, Eaton y Safran Landing Systems,

El avión comercial de Boom, Overture, está diseñado para ser cero emisiones netas de carbono, capaz de volar con combustibles de aviación 100% sostenibles (SAF) al doble de la velocidad de los aviones de pasajeros más rápidos de la actualidad. Boom Supersonic también está preparando actualmente su avión de demostración supersónico XB-1 para su vuelo inaugural.

BOOM SUPERSONIC Y AIRSPEEDER FORJANDO EL FUTURO DE LA MOVILIDAD 

La asociación entre IWC Schaffhausen y Boom Supersonic se anunció en noviembre de 2021 y se basa en tres pilares clave: una relación especial con el tiempo, un compromiso con la excelencia en ingeniería y un enfoque integrado de la sostenibilidad. En la exhibición de Relojes y Maravillas en abril en Ginebra, Boom Supersonic unió fuerzas con Airspeeder, la primera serie de carreras para autos voladores eléctricos.

Los ejecutivos de ambas compañías discutieron el “Futuro de la movilidad” en una charla exclusiva de IWC. Airspeeder, también socio de IWC, utiliza el poder de la competencia deportiva para acelerar el desarrollo de aceptación de la tecnología eVTOL (despegue y aterrizaje vertical eléctrico) y promover una forma más sostenible de movilidad urbana. A medida que ambos socios aumentan sus instalaciones de producción, IWC los respalda con las mejores prácticas de su galardonado centro de fabricación en Schaffhausen.

CBI SCHAFFHAUSEN

IWC Schaffhausen es un fabricante de relojes de lujo suizo líder con sede en Schaffhausen, en la parte noreste de Suiza. Con colecciones como Portugieser y Pilot’s Watches, la marca cubre todo el espectro, desde relojes elegantes hasta relojes deportivos. Fundada en 1868 por el relojero e ingeniero estadounidense Florentine Ariosto Jones, IWC es conocida por su exclusivo enfoque de ingeniería para la relojería, que combina lo mejor de la artesanía y la creatividad humanas con tecnología y procesos de vanguardia.

Durante sus más de 150 años de historia, IWC se ha ganado la reputación de crear relojes de instrumentos profesionales y complicaciones funcionales, especialmente cronógrafos y calendarios, que son ingeniosos, robustos y fáciles de usar para los clientes. Pionera en el uso de titanio y cerámica, IWC se especializa hoy en cajas de reloj de alta ingeniería fabricadas con materiales avanzados, como cerámica coloreada, Ceratanium® y aluminuro de titanio.

Líder en relojería de lujo sostenible, IWC obtiene materiales de manera responsable y toma medidas para minimizar su impacto en el medio ambiente. A lo largo de los pilares de transparencia, circularidad y responsabilidad, la marca fabrica relojes creados para durar generaciones y mejora continuamente cada elemento de cómo fabrica, distribuye y brinda servicios a sus productos de la manera más responsable. IWC también se asocia con organizaciones que trabajan a nivel mundial para apoyar a niños y jóvenes.

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IWC Schaffhausens partner Boom Supersonic Promotes its vision for more sustainable Air Travel

IWC Schaffhausens partner Boom Supersonic Promotes its vision for more sustainable Air Travel

Schaffhausen, 19th July 2022. Boom Supersonic, a partner of IWC Schaffhausen since 2021, promotes its vision of a more sustainable future for commercial air travel at the Farnborough International Airshow 2022. The event in the South of England is considered one of the most important gatherings for professionals from the worldwide aerospace industry. Boom Supersonic had previously joined Airspeeder, the first racing series for electric flying cars, to discuss the “Future of Mobility” as part of the IWC Signature Talk at the recent Watches and Wonders exhibition in Geneva.

Tens of thousands of aerospace professionals come together from 18th to 22nd July in Farnborough in the South of England to discuss significant trends and developments in their industry. One of the main topics of interest at the Farnborough International Airshow 2022 is the industry’s sustainable development and transformation to net zero. Boom Supersonic, a partner of IWC Schaffhausen, is also among the exhibitors, promoting its vision for a more sustainable form of commercial air travel. During the airshow, Boom unveiled a production Overture design, optimised for speed, safety, and sustainability. The company also announced a strategic partnership with Northrop Grumman for a special mission variant of the aircraft. In addition, Boom added top-tier suppliers including Collins Aerospace, Eaton, and Safran Landing Systems, and announced The Iron Bird, a state-of-the-art testing facility.

Boom’s commercial airliner, Overture, is designed to be net zero for carbon emissions, capable of flying on 100% sustainable aviation fuels (SAF) at twice the speed of today’s fastest passenger jets. Boom Supersonic is also currently preparing its supersonic demonstrator aircraft XB-1 for its maiden flight.

BOOM SUPERSONIC AND AIRSPEEDER FORGING THE FUTURE OF MOBI LITY 

The partnership between IWC Schaffhausen and Boom Supersonic was announced in November 2021 and is founded on three key pillars: a special relationship with time, a commitment to engineering excellence, and an integrated approach to sustainability. At the Watches and Wonders exhibition in April in Geneva, Boom Supersonic had joined forces with Airspeeder, the first racing series for electric flying cars.

Executives from both companies discussed the “Future of Mobility” in an IWC Signature Talk. Airspeeder, also an IWC partner, uses the power of sporting competition to accelerate the acceptance development of eVTOL (electric vertical take-off and landing) technology and promote a more sustainable form of urban mobility. As both partners ramp up their production facilities, IWC supports them with best practices from its award-winning manufacturing centre in Schaffhausen.

IWC SCHAFFHAUSEN

IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches. Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes.

Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered watch cases manufactured from advanced materials, such as coloured ceramics, Ceratanium®, and titanium aluminide.

A leader in sustainable luxury watchmaking, IWC sources  materials responsibly and takes action to minimise its impact on the environment. Along the pillars of transparency, circularity, and responsibility, the brand crafts timepieces built to last for generations and continuously improves every element of how it manufactures, distributes, and services its products in the most responsible way. IWC also partners with organisations that work globally to support children and young people.

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IWC Schaffhausens partner Boom Supersonic Promotes its vision for more sustainable Air Travel

IWC Schaffhausens partner Boom Supersonic Promotes its vision for more sustainable Air Travel

Schaffhausen, 19th July 2022. Boom Supersonic, a partner of IWC Schaffhausen since 2021, promotes its vision of a more sustainable future for commercial air travel at the Farnborough International Airshow 2022. The event in the South of England is considered one of the most important gatherings for professionals from the worldwide aerospace industry. Boom Supersonic had previously joined Airspeeder, the first racing series for electric flying cars, to discuss the “Future of Mobility” as part of the IWC Signature Talk at the recent Watches and Wonders exhibition in Geneva.

Tens of thousands of aerospace professionals come together from 18th to 22nd July in Farnborough in the South of England to discuss significant trends and developments in their industry. One of the main topics of interest at the Farnborough International Airshow 2022 is the industry’s sustainable development and transformation to net zero. Boom Supersonic, a partner of IWC Schaffhausen, is also among the exhibitors, promoting its vision for a more sustainable form of commercial air travel. During the airshow, Boom unveiled a production Overture design, optimised for speed, safety, and sustainability. The company also announced a strategic partnership with Northrop Grumman for a special mission variant of the aircraft. In addition, Boom added top-tier suppliers including Collins Aerospace, Eaton, and Safran Landing Systems, and announced The Iron Bird, a state-of-the-art testing facility.

Boom’s commercial airliner, Overture, is designed to be net zero for carbon emissions, capable of flying on 100% sustainable aviation fuels (SAF) at twice the speed of today’s fastest passenger jets. Boom Supersonic is also currently preparing its supersonic demonstrator aircraft XB-1 for its maiden flight.

BOOM SUPERSONIC AND AIRSPEEDER FORGING THE FUTURE OF MOBI LITY 

The partnership between IWC Schaffhausen and Boom Supersonic was announced in November 2021 and is founded on three key pillars: a special relationship with time, a commitment to engineering excellence, and an integrated approach to sustainability. At the Watches and Wonders exhibition in April in Geneva, Boom Supersonic had joined forces with Airspeeder, the first racing series for electric flying cars.

Executives from both companies discussed the “Future of Mobility” in an IWC Signature Talk. Airspeeder, also an IWC partner, uses the power of sporting competition to accelerate the acceptance development of eVTOL (electric vertical take-off and landing) technology and promote a more sustainable form of urban mobility. As both partners ramp up their production facilities, IWC supports them with best practices from its award-winning manufacturing centre in Schaffhausen.

IWC SCHAFFHAUSEN

IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches. Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes.

Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered watch cases manufactured from advanced materials, such as coloured ceramics, Ceratanium®, and titanium aluminide.

A leader in sustainable luxury watchmaking, IWC sources  materials responsibly and takes action to minimise its impact on the environment. Along the pillars of transparency, circularity, and responsibility, the brand crafts timepieces built to last for generations and continuously improves every element of how it manufactures, distributes, and services its products in the most responsible way. IWC also partners with organisations that work globally to support children and young people.

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