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Backes & Strauss Announces ‘The Vitesse Collection’ in Collaboration with HRH Princess Michael Of Kent

Backes & Strauss Announces ‘The Vitesse Collection’ in Collaboration with HRH Princess Michael Of Kent

Backes & Strauss is delighted to announce the upcoming release of The Vitesse Collection of watches in collaboration with Her Royal Highness (HRH) Princess Michael of Kent.

Inspired by HRH’s lifelong passion and knowledge for the plight of Cheetah’s across the African continent, these exclusive watches show Backes & Strauss at its creative best while supporting vital efforts to preserve this extraordinary species.

“Time is of the essence to protect what remains of the worldwide Cheetah population, which currently sits at around 7,000 and continues to decline, I am especially passionate about this collaboration as it will raise awareness of the situation and benefit the Endangered Species Centre in South Africa and the Cheetah Conservation Fund in Namibia.”

— HRH SAID ON THE ANNOUNCEMENT.

PASSION FOR CHEETAHS

HRH’s interest in Cheetah dates back to her childhood in Mozambique, where she raised an orphaned cheetah cub named Vitesse, whom she hand-reared and later released into the wild after teaching her to survive on her own.

These experiences were the subject of 2017 autobiographical book A Cheetah’s Tale, which also explored the incredible bonds between animals and humans. The Princess also currently serves as the Royal Patron for both the benefitting organizations.

“This collaboration with HRH is the latest extremely exciting project for Backes & Strauss, as well as giving us the opportunity to produce stunning and unique timepieces, it will also help raise urgently needed funds to support conservation projects aimed at saving these beautiful cats from extinction.”

— COMPANY CEO VARTKESS KNADJIAN

VITESSE COLLECTION

The launch Vitesse Collection showcases several ‘Métiers d’art’ dials with hand painted cheetahs on enamel, mother-of-pearl, silk and green jade. There is also a dial with hand engraved cheetahs on a mother of pearl background. In addition there is an creative bezel set with Natural vivid yellow and black diamonds mimicking the skin pattern of the Cheetah.

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HUBLOT LOVES TOKYO! Swiss luxury watch brand Hublot celebrates its 40th anniversary with another Big Bang!

Swiss luxury watch brand Hublot celebrates its 40th anniversary with another Big Bang! After Place Vendome in Paris, Rue du Rhône in Geneva, 5Th Avenue in New York City, New Bond Street in London, Heritage in Hong Kong Tsim Sha Tsui district, now comes Chuo-dori Street in Tokyo for the brand world’s biggest Flagship Boutique.

HUBLOT LOVES TOKYO!


In 2020, Hublot is turning 40! During this anniversary year Hublot has a reason to celebrate, as on May 26, its largest flagship store, the Hublot Boutique Ginza, will open. After Place Vendome in Paris, Rue  du Rhône in Geneva, 5Th Avenue in New York City, New Bond Street in London, Heritage in Hong Kong, now comes Chuo-dori Street in Tokyo.The swiss luxury watchmaker is now present on an iconic location on Chuo-dori Street. The new boutique, also called the “Hublot tower” thanks to its 56-meter-high dynamic façade, will offer Hublot a stylish, luxurious and open space. The Hublot Boutique Ginza perfectly expresses The Art of Fusion, the brand concept focused on the blending of materials and ideas. Across three floors, customers will be immersed in the world of Hublot. Visitors will find the whole collection displayed on the ground floor, the VIP experience room on the second floor and the exhibition area on the third floor.

“We are honored to celebrate the opening of our new flagship Boutique in Tokyo. In only 40 years, Hublot has seen many firsts and many successes, and today is again another milestone for our Maison. We have long had presence on the most prestigious streets in the world’s metropolises and from today in Japan too, our number one market. The “Hublot Tower” is a symbol of the fusion of modernity and tradition that we ardently pursue and uphold in all our actions.” -Ricardo Guadalupe, CEO of Hublot

The 56-meter high dynamic façade is the most idiosyncratic and artistic façade of the brand’s boutiques. The laminated glass panels scattered with mirrored pieces exhibits different sights: it reflects sunlight to create a beautiful glitter during the daytime, and at nighttime a luxurious glow appears to emanate from within.

The interior of the boutique, boasting the brand’s largest retail space at 330 square meters, reflects one of the important elements of Hublot’s watchmaking—its unique use of materials. The spacious boutique expresses on three floors the contemporary style so dear to Hublot: leather chairs, ebony tables, floors of marble or carpet, and an impressive staircase with sides made of zigzag laser-cut mirrored stainless steel.

Another highlight of the boutique is the crystal chandelier installed on the vaulted ceiling reaching more than 9 metres high, which can be rarely found in Japan. The entrance hall is full of a sense of openness and welcomes customers.

Each floor of Hublot Boutique Ginza expresses the fusion of quality materials and contemporary, luxurious beauty by boldly displayed pop artworks depicting Hublot timepieces and movements on the walls, stretching from floor to ceiling.



Hublot Boutique Ginza Overview
            Opening:                                                                     May 26, 2020
            Address:                                                                      5-9, Ginza 3-chome, Chuo-ku, Tokyo
            Telephone:                                                                  03-3538-5055
            Business hours:                                                          11:00 – 20:00
            Total store space                                                         330 m2
            Floors                                                                            3
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