Coming soon, the Master & Dynamic headphones and earphones for Automobili Lamborghini in the Squadra Corse version

The audio devices at the 2021 Super Trofeo World Finals

Sant’Agata Bolognese, 15 November 2021 – One year from the news of the partnership with Master & Dynamic, Automobili Lamborghini announces the Squadra Corse version of co-branded headphones. Master & Dynamic, a New York brand and a leading producer of premium audio devices, takes on the official colors of Automobili Lamborghini Squadra Corse, adding the new version of headphones and earphones to the three liveries already available.

The collection comprises two of Master & Dynamic’s most technologically advanced audio devices, with wireless connectivity range up to 30 m. The MW65 wireless headphones, equipped with Bluetooth 4.2 technology supporting AptX and SBC, feature two ANC (Active Noise-Cancelling) modes, so that each user can adjust the sound according to the listening environment, and battery life up to 24 hours.

The MW07 PLUS True Wireless earphones, equipped with Bluetooth 5.0 technology supporting AptX and SBC, boast 10 mm beryllium drivers for optimal sound quality and a stainless steel charging case that provides a full 40 hours of battery life.

The MW65 wireless headphones and MW07 PLUS True Wireless earphones are offered with a Y pattern and the Mantis Green color, the same color as the Lamborghini super sports cars. The headphones feature a black anodized aluminum frame covered with black Alcantara® and Mantis Green leather, and the exterior of the speakers is in sapphire glass that reveals the Automobili Lamborghini Squadra Corse logo and the pattern with the green Y. The MW07 PLUS acetate earphones are inspired by the striking finish of Lamborghini models, and the stainless steel charging case echoes the use of matte paint for the bodywork.

The world finals of the 2021 Lamborghini Super Trofeo at the Marco Simoncelli International Circuit in Misano Adriatico were the perfect setting to experience the new earphones and headphones, to be immersed in the silence and seek concentration before the race or to relax after the exertions of the race and the hours of adrenaline.

The entire Master & Dynamic for Automobili Lamborghini collection is available at lamborghinistore.com, MasterDynamic.com, MasterDynamic.co.uk and MasterDynamic.eu

Master & Dynamic

With an unrelenting attention to design and detail, Master & Dynamic has a deep passion for building beautifully crafted and technically sophisticated sound tools to help focus, inspire and transport your mind. Since its launch in 2014, New York City-based premium audio brand Master & Dynamic has released a variety of award-winning audio products ranging from wired and wireless headphones to a wireless speaker. Its first true wireless earphones, the MW07, were recognized for world class design as the winner of The Red Dot Award: Product Design 2019.

Designed to be modern yet timeless, Master & Dynamic products utilize only the finest materials and are engineered to last, creating the perfect balance of aesthetics, strength, comfort and exceptional sound. Master & Dynamic believes mastery is a never-ending exploration requiring a dynamic approach and has collaborated with leading luxury brands such as Louis Vuitton as well as world-renowned architect Sir David Adjaye. Our sound tools can be found in over 500 partner stores around the world. View the entire collection at www.masterdynamic.com and join the conversation at @masterdynamic.

22 November, 2021/by Maria G

Apps, Blockchain, FINTECH, I+D, TECNOLOGÍA

Blockchain platform for trading cards – Forward31 launches start-up Fanzone

Blockchain platform for trading cards

Forward31 launches start-up Fanzone

Berlin. Porsche drives its digitization strategy forward: through its company builder Forward31, the Stuttgart-based sports car manufacturer is launching the start-up Fanzone. The young company develops and operates a platform for digital trading cards. Thus, Porsche is opening a new business area in online gaming and digital entertainment.

The Berlin-based start-up offers an online marketplace for trading cards. Sports fans can collect and exchange digital player cards over Fanzone and use them in different game variants. The special feature of this interactive offering is that the company uses blockchain technology for the platform. This enables the creation of so-called non-fungible tokens (NFTs), i.e., digital objects that cannot be copied. NFTs guarantee the rarity and identity of collectables. Thanks to verifiable ownership, fans can benefit from value increases, for example, for limited editions. Fanzone’s first partner is the German Football Association (DFB).

New marketing channels for sports institutions and managers
“The demand for classic trading cards and albums has been unbroken for decades,” says Christian Knörle, Head of Company Building at Porsche Digital. “With Fanzone, we are now digitizing this promising market. We look forward to strategically supporting Fanzone and the team with Dirk Weyel, Björn Hesse, and Claudio Weck on this journey.” The founders bring along many years of experience in gaming, sports marketing, and blockchain technology.

In addition to the offering for fans, the platform also provides new marketing channels for sports institutions and officials – as the digital collectables are to depict various sports and leagues in the future. Currently, football player cars for the German women’s and men’s national teams, the U21 youth team, and players from the German third league can be collected. Further partnerships are being planned.

“We are convinced that innovative, digital interaction platforms between sports fans and their favourite teams offer huge growth potential,” says Dirk Weyel, Chief Executive Officer of Fanzone. “That’s why we’re excited to be able to build such a platform sustainably with a strong partner like Forward31.”

Porsche’s start-up ecosystem
Porsche is consistently driving the expansion of its start-up ecosystem forward to strategically increase its innovative strength. In addition to creating start-ups through the company builder Forward31, the sports car manufacturer uses various other instruments: the company invests directly in promising young businesses through its investment unit, Porsche Ventures. With the APX accelerator programme, a joint venture between Porsche and the media company Axel Springer, Porsche focuses on further developing companies that are in an earlier start-up phase. Porsche is also a partner of the open innovation platform “Startup Autobahn”.

About Forward31
The company builder Forward31 is a business unit of Porsche Digital. The focus is on building a portfolio of promising start-ups that tap into new target groups and value chains beyond the core automotive business. Jointly with entrepreneurs, these are founded and further developed as independent companies. Further information can be found at: www.forward31.com

15 June, 2021/by Maria G

Accesorios y Complementos, Belleza, ESTILO DE VIDA, Gafas, I+D, MODA, Pantallas, Shopping, TECNOLOGÍA

SERENGETI, THE ULTIMATE GLASSES TECHNOLOGY

Serengeti pays particular attention to the materials we use to protect your eyes and offer you the best visual acuity available on the market.
From the finest and ultimate raw materials to the latest coatings, every step of the production and every component are meticulously checked to guarantee the best quality and protection.

Ultra-light mineral lenses:

Photo Taken In United States, Venice

Experience the ultimate lens on the market.

Our mineral lenses are made with borosilicate optical glass, from Corning.
A full 20% thinner and lighter, our Borosilicate mineral glass lenses are finer than any other lens.
They provide the best visual acuity you could ever experience.
Every pair of Serengeti mineral lenses is unique:
each Photochromic lens passes through a
Hydrogen-fueled Lehr furnace, which activates the Spectral Control technology – with varying temperatures that determine the proprietary lens hue.
They are also chemically tempered to ensure scratch and impact resistance.
To complete this unrivaled visual experience, an anti-reflective coating is added to the backside of the lens, canceling the scattering light that causes reflective glare.

Photo Taken In United States, Venice

FRAME MATERIALS AND TECHNOLOGY METAL

Offering the possibility of creating thin and lightweight frames, handcrafted for ultimate comfort and a wide fit range.
Metal frames also have the great advantage of being strong and impact resistance as well as being highly aesthetic by proposing an infinite variety of colors and combinations with other materials.

NYLON TR90

Using only the highest-quality injected
Nylon TR90 for superior durability, these fashionable frames have the added benefit of being exceptionally light, strong, chemically resistant, and extremely flexible and comfortable.

ACETATE

Expertly produced and cured from all-natural cotton, our Cellulose Propionate Acetate is not only handcrafted to be lightweight but can be made into beautiful patterns and brilliant hues. Pliable when heated, it is ideal for custom fitting.

A UNIQUE 3-EN-1 LENS TECHNOLOGY

Serengeti® is a pioneer in the development of photochromic technology. Darkening in bright sunlight and lightening in overcast conditions, Photochromic technology allows your eyes to adapt to any light, anywhere. The result is a view of the world so crystal clear, you’ll notice natural beauty you’ve never seen before. This technology is molecularly infused into every Serengeti lens.
Serengeti’s Polarizing technology suppresses glare, allowing you to enjoy all the depth and beauty the world has to offer. When glare reflects off the road, water, snow or flat areas, parallel light rays can pass through unhindered, while distracting perpendicular light is reflected. This allows you to discover more clarity, while living free from glare and eye fatigue.
Some of our products feature non-polarized lens options, ideal for pilots or professionals with digital instrument panels.

2 June, 2021/by Maria G