DELFIN TOWER

The concept of modern luxury for sale of flats in Benidorm

The completion of this building is a milestone for the luxury residential sector in the coastal city, where the demand for high-end home ownership is stillincipiente.

Benidorm, July 21, 2022. Benidorm goes one step further as a luxury residential destination thanks to the inauguration of the Delfin Tower. The opening of the building, conceived from the outset as an architectural and sustainability milestone, will mark the city’s real estate sector, since it represents the impetus for the concept of modern luxury in a market where the demand for high-end property is still in its infancy.

With 98 meters in height, 22 floors and 39 homes (33 of them already sold), this skyscraper is configured as the last residential apartment building for sale in Benidorm on the beachfront that will see the light of day in many years. For this reason, with the aim of putting an end to its construction process and beginning its new stage as an exclusive skyscraper of reference in the town, Goya Real Estate, the developer that has carried out the construction of the property, yesterday celebrated the inauguration of the building and proceeded to open it. This means that the residential tower is now available to its current and future owners.

“We wanted to create an iconic building that would stand out from the rest. In a city like Benidorm, known by all as ‘the city of skyscrapers’, it was a real challenge to build a tower that would not go unnoticed. However, by applying the highest standards in terms of design, innovation and sustainability, we have achieved it”, indicates Sergio Vidal, CEO of Goya Real Estate. “All the projects that we carry out from our promoter are based on four key aspects: avant-garde architecture, sustainability, prime real estate product and financial strength.

Delfin Tower, represents, without a doubt, all of them”, he adds. Building at the forefront of innovation and sustainability Its location next to the Mediterranean Sea is just one of the many outstanding features that characterize Delfin Tower. There are many other aspects that place this residential skyscraper at the forefront of design, innovation and sustainability:

• Striking architecture. Characterized by a peculiar sail shape, the double curvature of the building’s façade has not only been a true architectural challenge, it has also allowed each floor to have a unique character, moving away from the concept of overlapping repeated floors.

• Construction with a sustainable seal, thanks to its Leed Gold certificate. It is the first residential tower in Benidorm to have this standard. This distinction guarantees its high
standards regarding the use of sustainable and quality materials, energy and water efficiency or indoor air quality.

• Privacy and comfort. For its design, various aspects have been taken into account: large space between floor and floor to achieve a greater sense of spaciousness, lots of natural lighting, uninterrupted views of the beach and the sea, individual terrace, high level of privacy, since the first floor of housing really corresponds to a 4th or 5th floor, etc.

Mercedes-AMG: "55 years - changing the game"

Mercedes-AMG: “55 years – changing the game”

With a new brand campaign Mercedes-AMG celebrates its 55th anniversary

Affalterbach.  In its 55-year corporate history, Mercedes-AMG has repeatedly set standards in the performance and sports car market, thus writing an impressive success story: from the two-man start-up of founders Hans Werner Aufrecht and Erhard Melcher in 1967 to today’s state-of-the-art development site with its own engine manufacturing facility, more than two thousand highly qualified employees and a unique vehicle portfolio. The new brand campaign notices this extraordinary development with the claim “55 years – changing the game” and at the same time points to the future. Mercedes-AMG employees and prominent Brand Ambassadors act as gamechangers for the company. They encourage you to think and act like a gamechanger yourself. Vehicle pairings with historical and current icons from the AMG model portfolio round off the 360-degree campaign. It will be on all relevant Mercedes-AMG social media channels from mid-June until the end of July 2022.

Mercedes-AMG: "55 years - changing the game"

Mercedes-AMG: “55 years – changing the game”

Founded in 1967 by engineers Hans Werner Aufrecht and Erhard Melcher, the company has continued to build on its position as one of the leading performance and sports car brands through numerous successes in motorsport and the development of unique road cars. Legendary model icons such as the 300 SEL 6.9 AMG racing touring car, the 300 E 5.6 “The Hammer”, the CLK DTM or the SLS AMG Electric Drive have repeatedly confirmed the brand’s reputation as a gamechanger.

This is still true today: the Mercedes-AMG ONE brings modern and efficient Formula 1™ hybrid drive technology from the racetrack to the road for the first time in the world (fuel consumption weighted, combined: 8.7 l/100 km; combined weighted CO2 emissions: 198 g/km; combined weighted electrical consumption: 32 kWh/100 km)[1]. With one combustion engine and four electric motors, the hypercar produces a total of 782 kW (1063 hp) and proves how the Future of Driving Performance sets new records.

The Vision AMG design study provides a glimpse of the future: Beneath the shell of the four-door coupé is the independent AMG.EA platform, which is currently being developed in Affalterbach for all-electric performance models with revolutionary e-drive technology.

“AMG has been reinventing itself again and again for 55 years. As was once the case with our founding fathers, there is a very special spirit of optimism in Affalterbach today. The course is clearly set for an electrified future. And as in all the past years, our standards for future projects are extremely high. I am proud that we can rely on the best employees at our location. Because they are real gamechangers that make AMG so special. And we want to emphasise that just as much with our campaign,” says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.

Brand campaign with authentic people and car stories

“55 years – changing the game” notices this spirit and translates it into a 360-degree social media campaign – with authentic stories of people and vehicles as video clips and stills. The implementation contains numerous, mutually complementary elements. AMG employees communicate their statements on “changing the game” via their social channels. The Brand Ambassadors will.i.am, Susie Wolff, David Coulthard and Lewis Hamilton underline the core message with their statements and build the bridge from tradition into the future.

Iconic pairings of historic and current as well as future vehicles bear witness to the brand’s unbroken innovative power. In addition, editorial contributions on the official Mercedes-AMG website, a special exhibition in the Mercedes-Benz Museum, a temporary exhibition in the AMG Private Lounge in Affalterbach, as well as a special episode “Inside AMG” on YouTube pay tribute to the 55th anniversary of AMG from different perspectives. This also applies to direct customer contact at the point of sale. Here, backdrops with the key visuals refer to the anniversary. Particularly exciting has been the renewed collaboration with various content creators like Sparkly.jada, kayo.daniel or Nictures, who, in keeping with the campaign, are distributing clips on the TikTok platform about “changing the game”.

The current Mercedes-AMG portfolio comprises more than fifty vehicles. The selection ranges from performance vehicles in various body styles to completely independently developed sports cars such as the Mercedes-AMG GT 4-Door model and the new Mercedes-AMG SL. The range of powertrains has also been continuously developed in line with market requirements and customer wishes and currently offers efficiency-optimised combustion engines with four, six or eight cylinders. In addition, Mercedes-AMG is consistently pursuing the path of the Future of Driving Performance: Performance hybrids with an independent drive layout and technology from Formula 1™ are offered under the E PERFORMANCE label. The portfolio also includes all-electric AMG derivatives based on the Group’s own EVA2 platform. In the near future, completely independent battery-electric AMG models will also follow, which will be based on the new, completely in-house developed electrical architecture (AMG.EA).

[1] The figures for fuel consumption and CO2 emissions are provisional and were determined internally in accordance with the “WLTP test procedure” certification method. Confirmed values from the technical service or an EC type approval or certificate of conformity with official values are not yet available. Differences between the stated figures and the official figures are possible.

Starring Ryan Gosling, a TAG Heuer brand ambassador who is the face of the iconic TAG Heuer Carrera

The Swiss luxury watch brand has announced a partnership with Netflix for their new film from Joe & Anthony Russo, The Gray Man. Starring Ryan Gosling, a TAG Heuer brand ambassador who is the face of the iconic TAG Heuer Carrera Three Hands, the international spy thriller will see him on the run as assassin Sierra Six, a character who encapsulates the TAG Heuer motto: “Don’t crack under pressure”.


La Chaux-de-Fonds, Switzerland – July 13th, 2022: The Gray Man sees TAG Heuer brand ambassador Ryan Gosling take on his biggest role yet, directed by the duo behind Avengers: Infinity War and Avengers: Endgame. When the CIA’s most skilled operative (Gosling) whose true identity is known to none accidentally uncovers dark agency secrets, a psychopathic former colleague (Chris Evans), puts a bounty on his head, setting off a global manhunt by international assassins. Directed by Joe & Anthony Russo, Regé-Jean Page, Ana de Armas, Jessica Henwick, Wagner Moura, Dhanush, Billy Bob Thornton, Alfre Woodard and Julia Butters also star.

And what else would an elite super-assassin on a high-octane chase wear than a TAG Heuer Carrera – the iconic timepiece that was first created for high-speed pursuits on the racetrack. As any respectable agent will know, split-second decisions can be a matter of life and death. But just as important for a spy who hides in the shadows is its sleek, minimal, uncluttered design – proof that looks can also kill. Little wonder, then, that The Gray Man is directed by Joe & Anthony Russo, two filmmakers who know a thing or two about bringing together a cast of superstars for a truly global action spectacle, having directed both Avengers: Infinity War and Avengers: Endgame.

While both Sierra Six and the narrative of The Gray Man are fictional, TAG Heuer’s “Don’t Crack Under Pressure” is a real-world manifestation of both. In partnership, Netflix aimed to make the link between TAG Heuer and The Gray Man undeniable. That said, when it came to the Gray Man’s watch, it had to be apparent that the TAG Heuer Carrera was the only choice as it’s “The only watch that can keep up with The Gray Man.”

The partnership features work from award-winning photographer, Pari Dukovic, to capture Gosling as The Gray Man’s Sierra Six while donning the TAG Heuer Carrera Three Hands. Pari’s unique lens on The Gray Man is the core of the global 360° campaign, which will activate in nearly 80 countries and brought to life across 150 TAG Heuer retail locations, in print, OOH, innovative digital and social placements, events, and so much more. The result looks set to launch a suave, super-spy saga for a new generation and there’s no partner more suited than TAG Heuer, where a history of excellence is similarly matched by a passion for action, an unparalleled focus on performance, and an unceasing desire to push what is possible.

“We are thrilled to partner with Netflix for The Gray Man – not only does it star our very own brand ambassador in the form of Hollywood icon Ryan Gosling, but with a cast that also includes Chris Evans and Regé-Jean Page. With the Russo brothers directing, it already is the must-watch movie of 2022. And what else would Gosling’s unflappable Sierra Six wear than a TAG Heuer Carrera Three Hands – an iconic timepiece that is designed for those who don’t crack under pressure” says TAG Heuer CEO Frédéric Arnault. Ryan Gosling: “I play Sierra Six in the action-packed film, The Gray Man. Six is an agent whose life is on the line, every second of the day and he needs a watch that’s got him covered. It takes precision and dedication for him to survive, and
so it seemed like the perfect fit for him to wear the TAG Heuer Carrera.”

From Magno Herran, Netflix Head of Marketing Partnerships: “At Netflix, we are always exploring unique opportunities that allow us to connect fans with the titles and characters they love. And we’re thrilled to partner with TAG Heuer, an iconic brand that compliments the timeless story of The Gray Man, to enhance the creative storytelling and seamlessly brings fans on Sierra Six’s exciting journey – both on and off the screen”.

TAG Heuer Carrera Three Hands TAG Heuer’s timeless sporty and elegant three – hand watch – the TAG Heuer Carrera Three Hands– is the only watch to wear for Gosling’s master assassin Sierra Six.

The watch represents a showcase for the brand’s motor racing heritage, where elegance and fearlessness go hand in hand – much like Gosling’s agent. Like the motoring enthusiasts it was made for, Sierra Six would appreciate the dedication to clean lines and an obsession with readability, with the collection representing the purest and most elegant watch in the TAG Heuer portfolio.

For over 60 years the TAG Heuer Carrera has been designed for those pushing the limits in mind and spirit. Charismatic CEO Jack Heuer’s goal with the introduction of the Heuer Carrera
chronograph in 1963 was to create a watch that was uncluttered and perfectly harmonious – ideal for world-class drivers who needed to tell the time at a glance while under pressure. And
now, for world-class hitmen on the run, too.

The company’s obsession with readability began in 1958 when Jack Heuer dropped from first to third in a Swiss rally he was competing in because he could not read the dashboard timer correctly. The Heuer Carrera, introduced five years later, was radically different to any other watch the company had produced before, embracing a clear and minimal design language to create unrivaled readability.

That commitment to legibility and clarity remains unwavering – the contemporary TAG Heuer Carrera Three Hands line projecting a piercing modernity alongside a sporty refinement that
stays true to its storied roots.

The Gray Man is released in select theaters 15 July, and on Netflix 22 July.

“LUX Tenis leading luxury tennis services management company providing to private clients and hotels globally

At LUX Tennis, we are dedicated to providing unforgettable moments and exceptional experiences, on and off the tennis court, with master coaches and ATP-listed professionals.

Managing all tennis-related activities, customized programs  and private training for clients in luxury resort destinations or in personal requested locations, we are present in more than 30 destinations.

 

We have in-depth knowledge, experience, performance improvement training strategies that are being perfectly mixed and matched for tennis lovers globally, whether you are on holiday at a luxury resort destination, at your personal residence or you are seeking a private coach while at home, we are your go-to partner.

We offer a variety of exclusive tennis services, making sure that our clients have the best possible experiences.

Lux Tennis is a unique event that takes place in special places where you can live an unrepeatable experience playing tennis with the best legends in luxury destinations

Belmond Hotel, Mallorca

Our company is focused on understanding our client needs to ensure a unique experience on the tennis court, based on quality coaching and a personalized tennis program. For anyone that wants to start playing tennis, improving their existent skill set or wanting to prepare for an upcoming Pro tournament, we offer best in class training, delivered by current of former ATP level coaches.” Joan Soler, Founder & CEO of LUX Tennis. Lux Tennis is a unique event that takes place in special places where you can live an unrepeatable experience playing tennis with the best legends in luxury destinations with a perfect combination.

Swiss Tennis Legend Former World No. 1 Lux Tennis Star Event with David Ferrer at May 28th-29th 2022

In partnership with LUX Tennis, La Residencia, A Belmond Hotel, Mallorca is delighted to invite the former Spanish tennis star David Ferrer to run a special 2-day tennis event for the guests of this wonderful property. During his career, David Ferrer achieved his career-high singles ranking of World No. 3, won 27 ATP titles as well as 3 Davis Cup titles with Spain. He has reached the final at The French Open and was one of the most consistent top players on the tour.

TAG HEUER DIVES DEEPER INTO WEB3

Shortly after entering the cryptocurrency space in the United States, TAG Heuer now introduces a unique way for customers to showcase their NFT collection on their TAG Heuer Connected watch.

La Chaux-de-Fonds, Switzerland – June 15th, 2022: Swiss luxury watchmaker TAG Heuer unveils a truly unique, exclusive experience for its TAG Heuer Connected Calibre E4 smartwatch, which allows users to display NFT (non-fungible token) artworks on their watch by connecting their crypto wallet to guarantee their authenticity.

NFT (Non-fungible token) is a term used to describe a unique digital asset whose ownership is tracked on a blockchain, such as Ethereum. Assets that can be represented as NFTs range from digital collectibles and art pieces, items that exist within virtual worlds, to claims on physical assets such as clothing items or real estate. In the coming years, NFTs will be used to unlock entirely new use cases that are only made possible by blockchain and crypto.

Today TAG Heuer introduces a new way to bring these valuable and highly collectible artworks into the real world: for the first time they can be worn on the wrist with a proof of ownership via the Lens watch face. And to develop this new feature TAG Heuer consulted and engaged with key members of the BAYC, Cryptopunk, CLONE-X or World of Women communities, ensuring the Lens functionalities and experience

The brand has been a pioneer in the luxury smartwatch segment since 2015, with the TAG Heuer Connected, and the new experience is part of TAG Heuer’s expanding digital ecosystem of apps and watch faces, designed by a team of in-house developers and bearing TAG Heuer’s trademark design signatures.

Frédéric Arnault, CEO of TAG Heuer says, ‘I have had a deep interest in the NFT space, and this feature fits with TAG Heuer’s tradition of being avant-garde and innovative in technology. Our watch enables users to display their digital identity with the ability to prove their NFT

ownership. Watch this space, as TAG Heuer will have more stories to tell about Web3.’

The TAG Heuer Connected, a perfect match for NFTs

The TAG Heuer Connected has established itself as a world leader in luxury smartwatches, and the new experience cements the Swiss watch brand’s reputation for innovation, with NFTs delivered to the watch alongside TAG Heuer’s collection of digital and analog-inspired watch faces.

Users can transfer multiple NFTs to the new Lens watch face via a paired smartphone. This watch face has three unique ways to display time while showcasing their favorite pictures or NFT artworks including a new conceptual design with a triangle and a circle representing hours and minutes.

TAG Heuer has partnered with Ledger to enable its users to securely access and display their NFTs on the TAG Heuer Connected; the new functionality also supports Metamask. Users can then resize the image, so it works well on the watch’s round screen.

The new TAG Heuer Connected Calibre E4 offers the perfect platform to view these artworks whose ownership is secured by the blockchain technology, with an industry-leading screen built to be clear even in strong sunlight, thanks to a high contrast ratio. High-fidelity color reproduction means that NFTs shine out of the screen the way they were meant to be seen.

A new expression of digital identity

TAG Heuer introduces a graphic proof of ownership on the watch face. NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.

Some NFTs are still images, and some are animated GIFs. TAG Heuer’s exclusive watch face will support these formats in crisp detail on screen, with animations looping infinitely. In a world where one’s digital identity is becoming as important as one’s physical one, TAG Heuer creates a bridge and connection between these different versions of oneself.

As with all of TAG Heuer Connected models, the Calibre E4 offers watch faces based on TAG Heuer’s 160 years of rich watchmaking heritage. The new Lens watch face will work perfectly across both models of the TAG Heuer Connected Calibre E4 watch 42 mm and 45 mm and was designed to display customers’ favorite possessions. These images can come from their personal photo library, their NFT collection or a range of TAG Heuer curated images.

The new experience will be available as a free update to all owners of Calibre E4 watches via Apple’s App Store and Google’s Play Store.

TAG Heuer’s new NFT display feature comes just weeks after the avant-garde brand introduced crypto payments on its U.S. website with BitPay, enabling customers to purchase TAG Heuer watches and accessories with various digital currencies such as Bitcoin or Ethereum. The company known for its agile tech mindset is just getting started in the Web3 arena.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1860 employees and is active in 139 countries. TAG Heuer products are available online on

www.tagheuer. com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 162 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement

– Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

www.tagheuer.com @TAGHeuer #TAGHeuerConnected

OMEGA’s Her Time opens in Madrid

OMEGA’s Her Time opens in Madrid

OMEGA’s inspiring exhibition of women’s watches takes centre stage at Calle de Larra.

Her Time Madrid tracks the timeline of OMEGA’s proud legacy of women’s watchmaking, from late 19th century pendant watches to the 1970 Constellation. Designed to take guests on a journey through the decades, OMEGA’s stunning showcase highlights exquisite examples of the watchmaker’s craft, including art nouveau and art deco jewellery watches, mid-century masterpieces and contemporary icons.

Madrid is the latest stop for Her Time, which has crossed multiple time zones, touching down in cities all over the world, including Milan, Shanghai, Paris and St. Petersburg.

Spain’s capital is famous for its abundance of European art and the brand is thrilled to add its own works of wonder to the visual mix.


Her Time:
Calle de Larra, 14
28004 Madrid
Open to the public from June 2nd to June 11th 2022
10h – 20h

Insula Properties – Avant-garde architecture in unique locations

Insula Properties was founded to create unrivaled sites. Ideal locations in which to build dreams. Because the perfect spot deserves unique, sustainable and timeless projects, where design
elevates the living experience to a lifestyle. Distinguished residential houses in privileged sittings, an investment for the future.

Equipo Ínsula Properties 

With the aim of fostering state-of-the-art architecture in unique locations, Pro.ces (founded by Udo Fuhrmann and Dennis Isenburg), and Jose Barea Arquitectos join forces to launch Insula
Properties, thus combining the extensive experience of a developer and consultant on international projects and the vision of an architecture studio based on brilliance and excellence.

Pro.ces GmbH, based in Emdem (Germany), has long been developing construction projects. For various construction projects, pro.ces GmbH can rely on a broad partner network as well as
many years of experience in the construction industry. Experience that is transferred to the construction projects carried out, be it in residential and commercial construction, in the elderly
care sector, or listed buildings. This allows projects to be carried out reliably, on time and with a high architectural and construction quality.

On the other hand, Jose Barea Arquitectos, integrates a team of professionals connected by a common goal: to create spaces in which to enhance quality of life and to inspire other architects
and generations. Every architectural concept is studied and refined repeatedly, driven by the desire to generate buildings that are as functionally efficient as visually stunning.

DAYTONA SP3: THE NEW ‘ICONA’ INSPIRED BY THE LEGENDARY VICTORIES OF MARANELLO’S SPORTS PROTOTYPES

• The new Ferrari Icona was unveiled today flanking the Ferrari Monza SP1 and SP2
• This limited-edition targa takes its inspiration from legendary 1960s Sports Prototypes
• The launch took place at the Mugello Circuit as part of the 2021 Ferrari Finali Mondiali

Scarperia e San Piero, 20 November 2021 – On February 6th 1967, Ferrari pulled off one of the most spectacular feats in its entire history when it took the top three places at the 24 Hours of Daytona in the first round of that year’s International World Sports Car Championship. The three cars that shot past the chequered flag in that legendary side-by-side finish on Ford’s home turf – in first place a 330 P3/4, in second a 330 P4 and in third a 412 P – represented the pinnacle of development of the Ferrari 330 P3, a model that chief engineer Mauro Forghieri had significantly improved in each of the three racing car fundamentals: engine, chassis and aerodynamics. The 330 P3/4 perfectly encapsulated the spirit of the sports prototypes of the 1960s, a decade now considered the golden era of closed wheel racing and an enduring reference point for generations of engineers and designers.

The name of the new Icona evokes that legendary 1-2-3 finish and pays homage to the Ferrari sports prototypes that helped earn the marque its unparalleled motor sport status. The Daytona SP3, presented today at the Mugello Circuit during the 2021 Ferrari Finali Mondiali, is a limited edition that joins the Icona series which debuted in 2018 with the Ferrari Monza SP1 and SP2.

The Daytona SP3’s design is a harmonious interplay of contrasts, sublimely sculptural, voluptuous surfaces alternating with the kind of sharper lines that revealed the burgeoning importance of aerodynamics in the design of racers such as the 330 P4, 350 Can-Am and 512 S. The bold choice of a ‘Targa’ body with a removable hard top was also inspired by the sports prototype world: consequently, the Daytona SP3 not only delivers exhilarating driving pleasure but also usable performance.

From a technical perspective, the Daytona SP3 takes its inspiration from the sophisticated engineering solutions already adopted in racing the 1960s: today as back then, maximum performance was achieved by working on the aforementioned three fundamental areas.

The Daytona SP3 sports a naturally-aspirated V12, mid-rear-mounted in typical racing car style. Undisputedly the most iconic of all Maranello’s engines, this power unit delivers 840 cv – making it the most powerful engine ever built by Ferrari – along with 697 Nm of torque and maximum revs of 9500 rpm.

The chassis is built entirely from composite materials using Formula 1 technologies that have not been seen in a road car since the LaFerrari, Maranello’s last supercar. The seat is an integral part of the chassis to reduce weight and guarantee the driver a driving position similar to that of a competition car.

Lastly, just like the cars that inspired it, the aerodynamic research and design focused on achieving maximum efficiency purely using passive aero solutions. Thanks to unprecedented features, such as chimneys that extract low-pressure air from the underbody, the Daytona SP3 is the most aerodynamically efficient car ever built by Ferrari without resorting to active aero devices. Because of the clever integration of these technical innovations, the car can accelerate from zero to 100km/h in 2.85s and from zero to 200km/h in just 7.4s: exhilarating performance, an extreme set-up, and the intoxicating V12 soundtrack deliver completely unparalleled driving pleasure.

STYLING

Although inspired by the stylistic language of 1960s racing cars, the Daytona SP3 is clothed in very undeniably original, modern forms. Its sculptural power celebrates and interprets the sensual volumes of sports prototypes to wholly contemporary effect. It goes without saying that a design this ambitious demanded a meticulously planned and executed strategy from Chief Design Officer Flavio Manzoni and his Styling Centre team.

 

EXTERIOR

From the wraparound windscreen back, the Daytona SP3’s cabin looks like a dome set into a sensual sculpture with sinuous wings emerging boldly either side. The car’s overall balance is underscored by monolithic volumes that are a powerful articulation of the long-appreciated skills of Italian coachbuilding at its finest. The fluidity of its masses melds effortlessly with sharper surfaces, to produce the sense of effortless aesthetic balance that has long been a signature of Maranello’s design history.

The clean double-crested front wings are a nod to the sculptural elegance of past Ferrari sports prototypes of the likes of the 512 S, 712 Can-Am and 312 P. The shape of the wheelarches efficiently connotes the geometry of the flanks. At the front, they are structural and create a powerful link between wheel and well by not completely following the circular profile of the tyre. The rear flank swells out from the sylph-like waist giving rise to a powerful rear muscle that wraps around the front of the wheels, then tapers back towards the tail, lending a powerful dynamism to the three-quarter view.

Another key element is the butterfly doors, which have an air box integrated into them to channel air to the side-mounted radiators; the resulting sculptural forms give the doors a pronounced shoulder housing the air intake that is visually linked to the vertical cut of the windscreen. The pronounced surface of the doors, whose leading edge forms the rear of the front wheelarch, also helps to manage the airflow emerging from the front wheels. This surface treatment also closely recalls that of cars such as the 512 S which partly inspired the Daytona SP3’s stylistic code.

The wing mirrors have been moved ahead of the doors to the top of the wings, recalling again the sports prototypes of the 1960s. The position was chosen to provide better visibility and reduce the impact of the wing mirrors on the air flow to the door intakes. The shape of the mirror’s cover and the stem were perfected via dedicated CFD simulations to ensure an uninterrupted flow to the intakes.

That said, the three-quarter rear view of the car is even more significant as it fully reveals the Daytona SP3’s original styling. The door is a sculpted volume, which generates a pronounced dihedral form. Together with the powerful muscle of the rear wing, it creates a completely new, pinched-waist look. The door acts to extend the surface of the front wheelarch and counterbalances the imposing rear, visually transposing the volume of the flank and lending the car a more cab-forward look. The location of the side radiators allowed this architecture to be adapted to suit a sports car.

The front of the Daytona SP3 is dominated by two imposing wings that feature outer and inner crests: the latter dive into two air vents on the bonnet, making the wings look wider. The relationship between the perceived mass created by the outer crest and the aerodynamic role of the inner one underscores the way in which styling and technology are inextricably linked in this car. The front bumper has a generous central grille framed by two pillars and a series of stacked horizontal blades framed by the outer edge of the bumper. The headlight assemblies are characterised by an upper mobile panel that recalls the pop-up headlights of early supercars, a theme dear to Ferrari tradition that lends the car an aggressive, minimalist look. Two bumperettes, a reference to the aeroflicks featured on the 330 P4 and other sports prototypes, emerge from the outer edge of the headlights, adding a further expressiveness to the front of the car.

The rear bodywork highlights the powerful appearance of the wing by the repetition of the twin-crest theme and the aerodynamic vent that boosts its three-dimensional volume. The compact, tapered cockpit combines with the wings to create a powerful tail with a central backbone element inspired by the 330 P4. The naturally-aspirated V12, the living beating heart of the new Ferrari Icona, is revealed in all its glory at the end of this backbone.

A series of horizontal blades complete the rear, creating the impression of a light, radical, structured monolithic volume that lends the Daytona SP3 a look that is both futuristic and a nod to signatures from Ferrari’s DNA. The taillight assemblies are made up of a horizontal luminous bar beneath the spoiler and integrated into the first line of blades. The twin tailpipes are positioned centrally in the upper part of the diffuser, adding to its aggressive character and completing a design that visually broadens the car.

INTERIOR

Even the Daytona SP3’s cockpit takes its inspiration from historic Ferraris such as the 330 P3/4, the 312 P and the 350 Can-Am. Starting with an idea of a high-performance chassis, the designers crafted a meticulously refined space that delivers the comfort and sophistication of a modern Grand Tourer whilst keeping the styling language quite minimalist. It retains the philosophy behind certain styling codes: the dash, for instance, is minimalist and functional yet also entirely contemporary in feel. The typical upholstered cushions that were directly attached to the chassis on sports prototypes have been transformed into modern seats integrated into the body, creating a seamless textural continuity with the surrounding trim.

Several exterior elements, including the windscreen, positively influenced the interior architecture. Seen from the side, the cut of the windscreen header rail creates a vertical plane that divides the cockpit in two, separating the functional area of the dashboard that hosts the instrumentation from the seating. This architecture neatly executes the difficult feat of being both extremely sporty and very elegant at the same time.

The Daytona SP3’s interior aims to guarantee both driver and passenger a snug driving environment by drawing on styling cues typical of competition cars. The main idea was to broaden the cabin visually by creating a clear break between the dash area and the two seats. The latter, in fact, are part of a seamless textural continuity, their trim extending all the way to the doors, reproducing the elegant functionality typical of sports prototypes. This same extension of the trim can also be seen on the sill area when the doors are open.

The dashboard follows the same philosophy: here the Daytona SP3’s structure means that the trim extends all the way to the quarterlights, hugging the entire area connecting with the windscreen. The slender, taut dashboard seems almost to float within the upholstery. Its styling theme develops on two levels: the upper trimmed shell, which has a clean, sculptural look, is separated from the lower one with a clear textural and functional dividing line. All of the Human-Machine Interface (HMI) touch controls are clustered below this line.

The seats are integrated into the chassis and thus have the ergonomic wraparound design typical of high-performance cars, but also the kind of meticulous detailing that sets them apart. The textural connection between the seats and the extension of the theme to the adjacent trimmed areas, as well as certain volumetric effects, were possible because they are fixed, while the driver’s adjustments are taken care of by an adjustable pedal box. The clear break between the technical area of the cockpit and the occupant area also allowed the seat volume to be extended all the way to the floor. Even the headrests reference their competition counterparts, but while in the latter they are integrated into single-piece seats, in the Daytona SP3 they are independent. The fixed seat and adjustable pedal box architecture meant they could be anchored to the rear trim, thus also helping to visually lighten the cockpit.

The door panel design also helps to visually widen the cockpit. Some trimmed areas have been added to the carbon-fibre panels: leather padding on the door panel at shoulder height strengthens the connection with sports prototypes and further accentuates the wraparound effect. Lower down, however, the surfaces feel like an extension of the seat itself. The tunnel has a signature blade set beneath the connecting trim between the seats, with its functional elements at its extremities. In its front section is the gearshift gate reintroduced to the range on the SF90 Stradale. Here, however, it is raised and feels almost suspended over the volumes around it. The structure ends in a carbon-fibre central pillar that seems to support the entire dash.

 

POWERTRAIN

To give the Daytona SP3 the most exhilarating V12 on the market, Ferrari chose the 812 Competizione’s engine as its starting point, but relocated it to the mid-rear position to optimise the intake and exhaust layout as well as fluid-dynamic efficiency. The result is that the F140HC engine is the most powerful internal combustion engine ever built by Ferrari and deliver a massive 840 cv with the typical exhilarating power and sound of a Prancing Horse V12.

The engine has a 65° vee between its cylinder banks and retains the 6.5-litre capacity of its predecessor, the F140HB, sported by the 812 Competizione from which it inherits its upgrades. All the developments enhance the performance of a powertrain that sets the new benchmark for its category thanks to its astonishing soundtrack – obtained through targeted work on both the intake and exhaust lines – and the 7-speed gearbox, which is now even faster and more satisfying than ever thanks to the development of specific strategies.

Maximum revs of 9,500 rpm and a torque curve that rises rapidly all the way up to maximum revs gives occupants the feeling of boundless power and acceleration. Particular attention was lavished on reducing the engine’s weight and inertia by adopting titanium con rods, which are 40% lighter than steel, and the use of a different material for the pistons. The new piston pins have a Diamond Like Carbon treatment (DLC), which reduces the coefficient of friction to improve performance and fuel consumption. The crankshaft has been rebalanced and is now also now 3% lighter.

Valve opening and closing is by way of sliding finger followers, derived from F1 and developed with the aim of reducing mass and availing of more high performance valve profiles. The sliding finger followers also feature DLC coating and their function is to transmit the action of the cam (again with DLC coating) to the valve using a hydraulic tappet as the pivot for its movement.

The intake system has been radically redesigned: the manifold and the plenum are now more compact to reduce the overall length of the tracts and deliver power at high revs, while the torque curve is optimised at all engine speeds by a system of variable geometry inlet tracts. The system enables the length of the intake tract assembly to be continuously varied, adapting it to the engine firing intervals to maximise the dynamic charge in the cylinder. A dedicated hydraulic system governs the actuators and is controlled by the ECU in a closed loop, adjusting the inlet tracts’ length position on the basis of the engine’s load.

Combined with optimised cam profiles, the variable valve timing system creates an unprecedented system of equal height pressure peaks required to obtain power at high revs without sacrificing any torque at low and medium revs. The result is a feeling of continuous, rapid acceleration, culminating in astonishing power at maximum revs.

The management strategies for the gasoline direct injection system (GDI at 350 bar) have been further developed: it now comprises two petrol pumps, four rails with pressure sensors that provide feedback to the closed loop pressure control system and electronic injectors. Calibration of the timing and amount of fuel injected at each injection, in addition to an increase in injection pressure, have made it possible to reduce polluting emissions and particulate formation by 30% (WLTC cycle) compared to the 812 Superfast.

The ignition system is constantly monitored by the ECU (ION 3.1) which has an ion-sensing system that measures ionising currents to control ignition timing. It also has a single and a multi-spark function for when multiple ignitions of the air-fuel mixture are required for smooth, clean power delivery. The ECU also controls combustion in the chamber to ensure that the engine is always working at peak thermodynamic efficiency conditions, thanks to a sophisticated strategy that recognises the octane rating of the fuel in the tank.

A completely new variable-displacement oil pump was developed to allow oil pressure to be continuously controlled right across the engine’s entire operating range. A solenoid valve, controlled by the engine ECU in a closed loop, is used to control the pump’s displacement in terms of flow and pressure, delivering only the amount of oil required to guarantee the functioning and reliability of the engine at every point in its functioning. Importantly, in order to reduce friction and improve mechanical performance, a less viscous engine oil than in the previous V12 is being used, and the entire oil scavenge line has been made more permeable to make it more efficient.

ARCHITECTURE

To ensure that Daytona SP3 drivers feel entirely at one with their car, its engineering draws heavily on the ergonomics expertise Maranello has developed in Formula 1. The fact that the seats are integrated into the chassis means that the driving position is lower and more reclined than in the other Ferraris in the range. In fact, the position is very similar to that of a single-seater. This helped reduce weight and keep the car’s height to 1142 mm, which in turn reduces drag. The adjustable pedal box means each driver can find the most comfortable position.

The Daytona SP3’s steering wheel features the same Human-Machine Interface (HMI) already seen on the SF90 Stradale, Ferrari Roma, SF90 Spider and 296 GTB, continuing the Ferrari “hands on the wheel, eyes on the road” philosophy. Touch controls mean that drivers can control 80% of the Daytona SP3’s functions without moving their hands, while a 16” curved HD screen relays instantly all driving-related information.

Both the Daytona SP3’s chassis and bodyshell are made entirely from composite materials, a technology derived directly from Formula 1 that delivers excellent weight and structural rigidity/weight ratio. In order to reduce the car’s weight to an absolute minimum, lower the centre of gravity and guarantee compact architecture, several components, such as the seat structure, were integrated into the chassis.

Aeronautical composites were used, including T800 carbon-fibre for the tub which was hand-laid up to guarantee the correct amount of fibre for each area. T1000 carbon-fibre was used in the doors and sills, and is essential to cockpit protection as its characteristics make it ideal for side impacts. Kevlar® was also used for areas which are most subject to impact, thanks to its resistance characteristics. Autoclave curing techniques mirrors that of Formula 1, taking place in two phases, at 130° C and 150° C, with the components vacuum-bagged to eliminate any lamination defects.

A specific tyre was developed with Pirelli for the Daytona SP3: the new P Zero Corsa was optimised for both dry and wet performance with a particular focus on the car’s stability in low grip situations. The new Icona is also equipped with the latest version of Ferrari’s SSC – 6.1 – which, for the first time on a mid-rear-engined V12, includes the FDE (Ferrari Dynamic Enhancer) to increase cornering performance. This lateral dynamics control system acts on the brake pressure at the callipers to control the car’s yaw angle in on-the-limit driving and can be activated in ‘Race’ and ‘CT-Off’ modes on the Manettino.

The adoption of a mid-rear architecture and composite chassis also optimised weight distribution between the axles, concentrating the masses around the centre of gravity. These choices, combined with the work done on the engine, deliver record-breaking weight/power ratio and 0-100 km/h and 0-200 km/h acceleration figures.

AERODYNAMICS

The objective with the Daytona SP3 was to introduce aerodynamic solutions that would make this the Ferrari with the highest level of passive aero efficiency ever. This required painstaking attention to detail when designing the radiating masses for efficient heat dissipation. Management of hot air flows was thus vital to defining a layout that was as integrated as possible with the overall aerodynamic concept.

The increase in the F140HC’s engine power output meant a corresponding increase in the thermal power that had to be dissipated and thus an increase in the radiating masses for the coolant. To allow for the aerodynamics solutions required for the front end meant concentrating development on cooling efficiency first and foremost. Thus detailed work went into the design of the fan housing, the opening on the underbody to evacuate hot air and the intake duct which were all optimised to avoid having to increase the size of the front radiators.

Considerable research went into the design of the flanks which benefitted from the layout of the radiating masses for gearbox and engine oil being shifted towards the centre of the car. This solution  paved the way for the integration of side channels into the doors, allowing the intake ducts for the radiators to be moved forwards in the chassis. As a result, the front wing creates an ideal section for the intake ducts and captures fresh air that is also highly efficient in terms of cooling the radiators.

The high level of integration of aerodynamic functions into the design is demonstrated by the engine cover, which features a central backbone structure to channel fresh air into the engine intake as well as provide outlets to vent hot air from the engine bay. The engine air intake is at the base of the backbone design to shorten the distance to the air filter and minimise losses. The longitudinal slots that separate the backbone section from the single-piece rear bodywork dissipate engine heat and capture fresh air thanks to their interaction with the vents located between the blades on the rear bumper.

The layout adopted for thermal management created areas that the aerodynamics team could thus exploit to maximise overall efficiency. This was achieved by focussing on perfecting the integration between volumes and surfaces and by the introduction of new concepts for the underbody that function in in synergy with the upper body without needing to resort to active aero solutions.

The front of the Daytona SP3 is a strikingly harmonious melding of form and function. Either side of the central radiator grille are intakes to the brakes ducts and to the channels that vent through the outlets either side of the bonnet to create a blown duct that contributes to front downforce generation. Below the headlights are two aero flicks which increase downforce. The vertically stacked winglets inside the corners of the bumper guide the airflow into the wheelarch, creating an inwash that reduces drag by realigning the flow along the flanks and contains the turbulence generated by the wheel wake.

The blown geometry of the front bumpers is not the only element that manages the flow over the flanks to reduce drag. The spoke profiles of the wheels also contribute, as does the vertical design of the flank itself. The former increase the extraction of air from the wheel well and realign the wake with the flow along the flanks. The ample surface area of the latter acts as a barge board to keep the front wheel wake close to the surface and reduce the transverse size of the wake and thus drag. The barge board design also hides a genuine aero channel from the front wheel well that vents ahead of the rear wheel. This solution helps extract more floor performance to the benefit of both downforce and drag.

The developments on the underbody were designed to boost the entire floor performance, with the introduction of a series of devices dedicated to generating localised vorticity. Importantly, lowering the height of the underbody meant moving the peak suction closer to the road surface, boosting the efficiency of the devices that exploit ground effect. Two pairs of curved profiles ahead of the front wheels exploit their relative angle to the air flow to generate powerful yet stable vortices which interact with the underbody and the front wheels to develop downforce and reduce drag.

Other vortex generators were optimised and positioned in order to virtually seal the front underbody. The outer vortex generator is installed right on the edge of the chassis on the inner wheelarch aperture and has the same effect as a Formula 1 barge board: the vorticity created shields the underbody from the effect of the wake of the front wheel, thereby reducing interference with the more efficient flow created by the central section of the floor.

The most important development area for downforce was the rear spoiler. To correctly balance front and rear downforce the engineers fully exploited the opportunity created by the repositioned engine air intake and the new rear taillight design. These two solutions meant that the spoiler could be extended to occupy the entire width of the car. Its surface was not only increased in width, but the lip was also lengthened towards the rear which helped increase the downforce without penalising drag.

The most innovative solution, as well a defining characteristic of the car, can be found at the rear of the underbody: floor chimneys are connected to two integrated louvres in the rear wings by vertical ducts. The natural suction created by the curvature of the wings maximises air flow through the ducts and creates a fluid-dynamic connection between flows over the underbody and the upper bodywork. This feature brings three direct benefits: firstly, it reduces the blockage of the underbody by increasing the flow under the front underbody, increasing downforce and shifting the aero balance forwards to improve turn-in. Secondly, the increase in local acceleration of the flow created by the geometry of the intakes on the floor generates a very strong suction which improves rear downforce. Lastly, the rear spoiler also benefits from the additional flow coming from the louvres on the rear wing.

The final area of development was to increase the diffuser’s expansion volume, both in the vertical and horizontal plane, thanks to installing the exhaust pipes in a high, central position. The space that was freed up centrally could thus be dedicated to a solution similar to a double diffuser. The diffuser in fact permits the expansion of the flow on two distinct levels and gives a strong connotation to the rear, creating a bridge shape that seems to float in the tail’s volume. The concept exploits the high energy from the central area of the flow to efficiently channel the air both inside and outside of the central ‘bridge’ structure. This means the flow that passes outside the central channel energises the one inside, boosting the efficiency of the diffuser as a whole.

The Daytona SP3 has a wraparound windscreen in which the glass extends all the way to the start of the removable hard top. A nolder is integrated into its upper seal to accurately direct the flow over the header rail when driving without the hard top. The middle of the roll hoop area dips to follow the shape of the rear bodywork buttresses and the engine cover and thus minimises the possibility of the wake deflected towards the rear header rail tumbling back into the area between the seats. The airflow at the rear of the side windows is channelled by the rear trim behind the headrests towards a centrally recessed slot protected by the windstop so that it is vented outside the cockpit.

FERRARI ICONA

The Ferrari Icona series was launched in 2018 with the Ferrari Monza SP1 and SP2, which were inspired by the competition barchettas of the 1950s that helped earn the marque its legendary status in motorsport with a string of prestigious victories. The Icona series celebrates Ferrari history by reinterpreting the timeless styling of the marque’s most iconic cars to radically modern effect using the most innovative materials and technologies available today.

The idea of taking inspiration from a particular time in history, which lies at the core of the Icona concept, goes much further than merely reusing styling cues from the past. Rather the aim is to distil the very essence of an era and using it as a spring board to create new concepts that themselves are unique enough to become icons for future generations. The Icona cars all boast exclusive solutions not seen in the rest of the range and are aimed solely at Ferrari’s top clients and collectors, proud ambassadors for the Prancing Horse marque.

7-YEARS MAINTENANCE

Ferrari’s unparalleled quality standards and increasing focus on client service underpin the extended seven-year maintenance programme offered with the Daytona SP3. Available across the entire range, the latter covers all regular maintenance for the first seven years of the car’s life. This scheduled maintenance programme for Ferraris is an exclusive service that allows clients the certainty that their car is being kept at peak performance and safety over the years. This very special service is also available to owners of pre-owned Ferraris.

The main advantages of the Genuine Maintenance programme are regular scheduled maintenance (at intervals of either 20,000 km or once a year with no mileage restrictions), original spares and meticulous checks by staff trained directly at the Ferrari Training Centre in Maranello using the most modern diagnostic tools. The service is available on all markets worldwide and from all Dealerships on the Official Dealership Network.

The Genuine Maintenance programme further extends the wide range of after-sales services offered by Ferrari to meet the needs of clients wishing to preserve the performance and excellence that are the signatures of all cars built in Maranello.

Daytona SP3 – TECHNICAL SPECIFICATIONS

POWERTRAIN

Type                                                                    V12 – 65°

Total displacement                                     6496 cc

Bore and stroke                                           94 mm x 78 mm

Max. power output*                                   618 kW (840 cv) at 9250 rpm

Max. torque*                                                   697 Nm at 7250 rpm

Max. revs                                                         9500 rpm

Compression ratio                                     13.6:1

DIMENSIONS AND WEIGHT

Length                                                              4686 mm

Width                                                                2050 mm

Height                                                                1142 mm

Wheelbase                                                     2651 mm

Front track                                                     1692 mm

Rear track                                                      1631 mm

Dry weight**                                                   1485 kg

Dry weight/power ratio **                     1.77 kg/cv

Weight distribution                                    44% front / 56% rear

Fuel tank                                                           86 litres

TYRES AND WHEELS

Front                                                                  265/30 ZR 20 J9.0

Rear                                                                    345/30 ZR 21 J12.5

BRAKES

Front                                                                  398 x 223 x 36 mm

Rear                                                                    380 x 253 x 34 mm

TRANSMISSION AND GEARBOX

F1 dual-clutch gearbox, seven speed

ELECTRONIC VEHICLE CONTROLS

ESC; high performance ABS e/EBD; F1-Trac; e-Diff 3.0; SCM-Frs; SSC (Side Slip Control) 6.1

PERFORMANCE

Maximum speed                                         >340 km/h

0-100 km/h                                                    2.85 s

0-200 km/h                                                    7.4 s

FUEL CONSUMPTION AND CO2EMISSIONS

Under homologation

* Engine power expressed in kW in line with International System of Units (SI) and in cv. With 98-octane petrol and including 5 cv of dynamic ram effect

** with optional lightweight content

CM-Studio-Paris-Co-Founder-Jonh-Coury-Gives-Exclusive-Interview-Unravelling-Magical-Interiors-1

Design Limited Edition had the opportunity and the privilege to talk with the amazing and talented Jonh Coury, the co-founder of CM Studio Paris. Together with Florent Maillard, the interior designers give life to timeless interiors, with a taste of French elegance. We had a chance to discover all the details behind his outstanding work, are you ready to find out?

Jonh Coury and Florent Maillard founders of CM Studio Paris.
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When asked about the studio’s main mission, CM Studio Paris‘s co-founder shared that the goal is “to magnify the life of their customers by designing for them timeless and magical interiors. We want them to feel comfortable in refined environments that will remain perennially fashionable.”

A Paris Apartment On Île De La Cité
A Paris Apartment On Île De La Cité

Currently working on new and exciting projects, in France, the UK, Croatia, Serbia, and so on, Jonh Coury believes in the importance of social networks, rising in recent years, as a way to promote their work, and to keep a relationship with their audience, that goes behind continents, until Brazil!

A Paris Duplex In Le Marais

We believe that people are getting really bored with minimalism and that there is a real new interest for “twisted classicism”! “Nothing is more modern than antiquity” used to say Karl Lagerfeld.

Jonh Coury

Timeless interiors that magnify existence through eclecticism and poetry.

CM Studio Paris

French elegance and refinement are probably the aspects that best characterize CM Studio Paris, and what their clients feel more attracted by. “Most of our customers this year are Foreign customers for whom we are renovating apartments in Paris but also big properties in the French countryside and abroad”.

MAISON SEMONVILLE
 MAISON SEMONVILLE 

When it comes to the importance of craftsmanship, and its quality, Jonh Coury believes it gives them a competitive advantage, explaining why foreign customers are starting to approach CM Studio Paris to realize projects outside of France.

A Paris Duplex In Le Marais

The wonder duo keeps standing out with the most ostentatious and bespoke settings in the interior design world. According to the interior designer, in terms of upcoming design trends, maximalism is the way to go. “We believe that Light, shining metals, natural materials, round shaped furniture, and maximalism will be more and more attractive in the years to come. And CM Studio Paris has a role in promoting those trends to a brand new category of customers.”

A Paris Duplex In Le Marais

All images – courtesy of CM Studio Paris

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