Coches, Especiales, MOTOR, Unkategorisiert

BENTLEY MOTORS APPOINTS SIMON+SIMON TO HEAD GLOBAL LIFESTYLE COMMUNICATIONS

(Crewe, August, 2022) Bentley Motors today announced the appointment of SIMON+SIMON as its new global lifestyle communications agency. It is part of a wider marketing agency refresh as the iconic brand prepares for full electrification across its product range by 2030 and diversifies its offering to be one of the world’s leading luxury lifestyle brands.

SIMON+SIMON will be working with Bentley’s communications team to deliver strategic and creative relationships with non-automotive media, influencers and affluent communities. Its solid expertise in the luxury sector will support Bentley’s increased emphasis on reaching new audiences through earned media.

At SIMON+SIMON, the account will be headed by Jakob Huth supported by a team and will report directly to Wayne Bruce, Director of Communications at Bentley Motors. SIMON+SIMON has handled the UK lifestyle PR for Bentley Fragrances licensing partner Lalique Group since 2014.

Bentley Motors announced its Beyond100 strategy in 2020 – a reinvention of every aspect of its business, to become an end-to-end carbon neutral organisation.

Wayne Bruce, Director of Communications at Bentley Motors, commented: “Having worked with Cécile in a couple of former lives, we are delighted to now welcome SIMON+SIMON into our team at such an exciting time for Bentley. Our financial growth forms the platform for Bentley’s Beyond100 objectives, reinforcing our aim to be global leaders in sustainable luxury mobility.”

Cécile Simon, MD of SIMON+SIMON added: “We feel honoured to support Bentley with their global lifestyle communications and the objective of the Beyond100 strategy. A very exciting time to join an essential luxury brand, after it started 2022 with its best-ever half year!”

The agency replaces Keko London, with special thanks to Nina Eadie, who has successfully supported Bentley on its journey in the last four years.

For further information: Jakob@simonplussimon.com
IG: @simonplussimon
Web: Simonplussimon.com

14 August, 2022/by Carlos

Coches, Concept, MOTOR, Superdeportivos, Superdeportivos, Unkategorisiert

Maserati Project24: radically unique on the track

Modena, 22 July 2022 – Maserati presents Project24. A project (referred to by a codename) of a limited series of super sports car – only 62 units – to raise the brand’s unlimited performance to a new level of adrenaline on the track.

The truly extreme track-only car inherits the specifications of the Maserati MC20, enhancing it with technical specifications that have advanced even further: the state-of-the-art V6 Nettuno engine adds new turbochargers to raise its power to 740 hp, innovative suspension, carbon-ceramic braking system and tyres tuned up for racing, as well as FIA-approved safety features.

Based on the brand’s obsession with lightness, the target weight of the new Maserati vehicle will be below 1,250 kg. The perfect combination of output and lightness result in an astonishing vehicle with a power-to-weight ratio of approximately 1.69 kg/hp.

Designed by Centro Stile Maserati, the Project24 has a completely new look. This time, Maserati design pushes the boundaries to the limits, free of the constraints usually seen in a racing car*. The result is something never seen before, combining beauty with genuine sporty capabilities to become an instant classic collector’s item.

Maserati Project24 is the emblem of exclusivity and will offer a unique range of services, including track-specific experiences and state-of-the-art support, exclusively for the owners of Project24.

* Non-road-homologated car. Specifically prepared for use on the track only.

Maserati Project24 – Specs and Technical Features

Vehicle

Two-seater non-road-homologated car
Maserati Centro Stile design
Width/Height (mm) 2020* x 1220*
Dry weight: less than 1250 Kg

Complies with FIA race safety requirements

FIA-homologated FT3 120 L fuel tank
FIA-spec fire extinguisher
FIA-homologated safety roll cage

Engine

Maserati Nettuno engine
V6 90° twin turbo
3000 cc
740 hp
Maserati Twin Combustion (MTC) Twin Spark with TJI double combustion control
Dry sump

Drive train/transmission

2WD 6-speed sequential racing gearbox with paddle shifters
Racing clutch and limited-slip self-locking mechanical differential

Bodywork

All-new carbon-fibre bodywork with specific components in natural fibres
High-performance aerodynamics
Multi-adjustable front & rear wing
High downforce
Front LED lights
FIA-approved rain light
Lexan front and side windows

Chassis

Ultra-light carbon fibre central monocoque
3/4 on-board air jacks

Brakes

Racing callipers
Brembo CCMR ventilated racing brakes
Bespoke brake cooling

Rims

Bespoke forged 18” aluminium rims
Centre lock system fittings
Slick tyres

Suspension

Double-wishbone with semi-virtual steering axis
Adjustable racing dampers
Adjustable front and rear anti-roll bars

Interiors

Racing seats (passenger seat optional)
Adjustable racing pedal box
Adjustable steering column
6-point racing safety belt
Multi-functional carbon-fibre steering wheel
Steering wheel with built-in display
Rear-view camera display (optional)
Telemetry recording (optional)
In-car camera for video recording (optional)
Dash and data acquisition system
Driving performance optimisation display (optional)
Air conditioning
Tyre pressure monitoring system (optional)
Adjustable racing ABS and traction control

* Subject to change during vehicle development.

Maserati S.p.A
Maserati produces a complete range of unique cars, immediately recognisable for their extraordinary personality. Thanks to their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available in more than seventy markets internationally. The ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, the Levante – the first SUV made by Maserati, and the Grecale, the all-new “everyday exceptional” SUV, all models characterised by the use of the highest quality materials and excellent technical solutions. Ghibli, Levante and Grecale are also available in hybrid versions. A complete range, equipped with 4-cylinder hybrid powertrains, V6 petrol and V8 petrol engines with rear-wheel and four-wheel drive, embodying the performance DNA of the Trident Brand. The top of the range is made up of the MC20 super sports car and the MC20 Cielo spyder, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies available in the power unit of a standard production car for the first time.

25 July, 2022/by Carlos

Alianzas, Collares, Diadèmes, JOYERÍA, Joyería, Oro, Pendientes, Unkategorisiert, WEDDING

GRAFF | Legend of the Mermaids GRAFFABULOUS: CHAPTER 1

GRAFFABULOUS: CHAPTER 1

Goddesses of the ocean, sirens of the sea, their graceful movements reveal glimpses of untold treasures that glint as the sun pierces the waves.

Enchanting Beauty

Brilliant and joyful, each high jewellery necklace draws its power from a gloriously rare collection of yellow diamonds.

ENQUIRE

Siren Song

Emerging from the crystal clear waters, the goddesses’ riches are revealed: nature’s miracles, more precious than the Moon itself.

ENQUIRE

GRAFF | Legend of the Mermaids GRAFFABULOUS: CHAPTER 1
GRAFFABULOUS: CHAPTER 1

29 April, 2022/by Carlos

Unkategorisiert

Bvlgari presents Chiara Ferragni as new Ambassador

In her new role, the global fashion opinion leader and entrepreneur will support the brand in communicating its core values to a cross generational, international audience.

vlgari announces the appointment of Chiara Ferragni as a new PR ambassador. A long-time client of the Roman high jewelry house, the global fashion opinion leader and entrepreneur shares with Bvlgari the same joyful, independent, bold and authentic approach which has enchanted millions of followers across the globe.

In her new role, Chiara Ferragni will support the brand in communicating its core values to a cross-generational, international audience.

In the images shot in a Milano studio by photographer Giulio Rustichelli, Chiara Ferragni poses wearing some of Bvlgari’s most iconic jewelry styles, spanning from the signature B.Zero1 collection and the Serpenti and Serpenti Viper range to a stunning Monete high jewelry necklace.

“We are honored to welcome Chiara Ferragni to the Bvlgari family as new Global ambassador,” says Bvlgari chief executive officer Jean-Christophe Babin. “I think that Chiara perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity. In her new role, Chiara will be an incredible alley to make our messages resonate across also the young generations. She is also for me as CEO an extraordinary sparring partner on fashion and luxury trends.”

“I’m so proud to be part of the Bvlgari family because there is a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri, states Chiara Ferragni. The Bvlgari legacy is about audacity, boldness and iconic Italian design famous all over the world, all values that we share since ever. This is the reason why we are joining forces to focus on having a social impact with our future activities.”

16 June, 2021/by Maria G