Kendall Jenner in Burberry’s new summer campaign.

Capturing the journey of reality to fantasy is Burberry’s new TB Summer Monogram collection designed by Chief Creative Officer Riccardo Tisci. Starring supermodel Kendall Jenner, the campaign blends dreamlike CGI with geometric worlds inspired by skate parks and swimming pools. Shot at home by Kendall on her computer, the campaign embodies the free-spirited collection and the optimism of summer.

To introduce the new collection, Riccardo Tisci has called upon a cast of iconic British creatives – British photographer Nick Knight, art director Peter Saville and stylist Katy England – to realise his vision for the TB Summer Monogram campaign, starring Kendall.

A journey from reality to fantasy, the campaign blends real-life capture with a dreamlike digital world inspired by geometric skateparks and swimming pools, in which Kendall brings to life four distinctive characters through our summer capsule of womenswear and menswear pieces. The CGI film is juxtaposed with a series of raw self-portraits captured at home by Kendall.

The summer-inspired collection features luxury quilted Lola bags made from an environmentally conscious material primarily made using renewable resources. Bumbags, totes and a limited edition monogram surfboard also feature in the collection.

Riccardo Tisci paid tribute to fashion house founder, Thomas Burberry with bold interlocking TB initials printed in cobalt blue with orange accents. Speaking on the new collection, Kendall Jenner said, “Riccardo wanted to collaborate closely with me to bring this collection to life in a number of ways – he encouraged me to interpret the campaign myself, which was such an exciting opportunity! I loved being able to add my own personal touch to the campaign as I captured the collection through a series of self-portraits that I took at home.”

The Chief Creative Officer also spoke on the collection stating, “‘This is my second monogram collection at Burberry and for me, the collection is all about celebrating the strength of the duality of feminine and masculine energy, blurring the lines and exploring this notion of youthful expression.”

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