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PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN

Engineered for high-performance sports, geared for metropolitan life – since 1997, Prada Linea Rossa has been inspired by and designed for champions. That encompasses the technicality of each garment, created to excel in all situations and under all conditions, but also the very ideology of Linea Rossa – of not just reaching your goals, but exceeding them.

To front the Linea Rossa Fall/Winter 2021 ski campaign, Prada turns to those who reflect this ongoing heritage of excellence – pioneers and champions, free-thinkers who push themselves beyond. For the second time, champion British-American freestyle skier, philanthropist and prominent LGBTQI+ figure Gus Kenworthy features in a Linea Rossa campaign. A figure of excellence across all fields, Kenworthy is as comfortable as an actor and rights activist as he is on the slopes – constantly striving to be the best.

For this ski campaign, Kenworthy is joined by another leading global figure in winter sports – the American snowboarder Julia Marino, gold-medal winner in the 2017 X Games. The first female boarder to win two medals at the same X Games in 17 years, Marino took 15 podium wins across the 2017-18 season.

She has harnessed her renown and visibility to further causes close to her heart: on the women and youth empowerment front, she inspires young women to pursue their dreams, both on and off the slopes, opening up the traditionally male-dominated sport to a new generation of women. Both figures showcase the Fall/Winter 2021 Prada Linea Rossa ski collection – specifically calibrated for winter conditions, streamlined for speed, geared for life.

Captured in still images and a filmic short directed by Matt Pain, Kenworthy and Marino engage in a fierce battle across the slopes, a race between skier and snowboarder on their shared winter terrain. Their competition, however, harks back to the original root of that word – competere, ‘to strive for.’ Not a rivalry, but a sparring match, an urging of one another to push further and achieve. The ethos of champions, the attainment of excellence synonymous with Linea Rossa – a line to cross, to conqueror.

Credits:
Director: Matt Pain
Photographer: Olav Stubberud
Talents: Gus Kenworthy, Julia Marino

#PradaLineaRossa
#PradaFW21
#PradaLineaRossaSki

27 December, 2021/by Nico Nico

Belleza, Diseñadores, MODA, Mujer, Ropa, Shopping, Tendencias

PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN

Engineered for high-performance sports, geared for metropolitan life – since 1997, Prada Linea Rossa has been inspired by and designed for champions. That encompasses the technicality of each garment, created to excel in all situations and under all conditions, but also the very ideology of Linea Rossa – of not just reaching your goals, but exceeding them.

PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN

To front the Linea Rossa Fall/Winter 2021 ski campaign, Prada turns to those who reflect this ongoing heritage of excellence – pioneers and champions, free-thinkers who push themselves beyond. For the second time, champion British-American freestyle skier, philanthropist and prominent LGBTQI+ figure Gus Kenworthy features in a Linea Rossa campaign. A figure of excellence across all fields, Kenworthy is as comfortable as an actor and rights activist as he is on the slopes – constantly striving to be the best.

For this ski campaign, Kenworthy is joined by another leading global figure in winter sports – the American snowboarder Julia Marino, gold-medal winner in the 2017 X Games. The first female boarder to win two medals at the same X Games in 17 years, Marino took 15 podium wins across the 2017-18 season.

She has harnessed her renown and visibility to further causes close to her heart: on the women and youth empowerment front, she inspires young women to pursue their dreams, both on and off the slopes, opening up the traditionally male-dominated sport to a new generation of women. Both figures showcase the Fall/Winter 2021 Prada Linea Rossa ski collection – specifically calibrated for winter conditions, streamlined for speed, geared for life.

Captured in still images and a filmic short directed by Matt Pain, Kenworthy and Marino engage in a fierce battle across the slopes, a race between skier and snowboarder on their shared winter terrain. Their competition, however, harks back to the original root of that word – competere, ‘to strive for.’ Not a rivalry, but a sparring match, an urging of one another to push further and achieve. The ethos of champions, the attainment of excellence synonymous with Linea Rossa – a line to cross, to conqueror.

Credits:
Director: Matt Pain
Photographer: Olav Stubberud
Talents: Gus Kenworthy, Julia Marino

#PradaLineaRossa
#PradaFW21
#PradaLineaRossaSki

27 December, 2021/by Nico Nico

Belleza, Diseñadores, MODA, Mujer, Ropa, Shopping, Tendencias

CAMPAÑA DE ESQUÍ PRADA LINEA ROSSA OTOÑO / INVIERNO 2021

Diseñado para deportes de alto rendimiento, orientado a la vida metropolitana: desde 1997, Prada Linea Rossa se ha inspirado y diseñado para campeones. Eso abarca el tecnicismo de cada prenda, creada para sobresalir en todas las situaciones y bajo todas las condiciones, pero también la ideología misma de Linea Rossa: no solo alcanzar tus metas, sino superarlas.

PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN

Para encabezar la campaña de esquí Linea Rossa Otoño / Invierno 2021, Prada se dirige a aquellos que reflejan esta herencia continua de excelencia: pioneros y campeones, librepensadores que van más allá. Por segunda vez, el campeón británico-estadounidense de esquiador de estilo libre, filántropo y prominente figura LGBTQI + Gus Kenworthy aparece en una campaña de Linea Rossa. Una figura de excelencia en todos los campos, Kenworthy se siente tan cómodo como actor y activista de derechos como en las pistas, esforzándose constantemente por ser el mejor.

Para esta campaña de esquí, Kenworthy se une a otra figura mundial líder en los deportes de invierno: la snowboarder estadounidense Julia Marino, ganadora de la medalla de oro en los X Games de 2017. Marino, la primera mujer interna en ganar dos medallas en los mismos X Games en 17 años, logró 15 podios en la temporada 2017-18.

Ha aprovechado su renombre y visibilidad para otras causas cercanas a su corazón: en el frente del empoderamiento de las mujeres y los jóvenes, inspira a las mujeres jóvenes a perseguir sus sueños, tanto dentro como fuera de las pistas, abriendo el deporte tradicionalmente dominado por los hombres a una nueva perspectiva. generación de mujeres. Ambas figuras muestran la colección de esquí Prada Linea Rossa Otoño / Invierno 2021, calibrada específicamente para las condiciones invernales, optimizada para la velocidad, preparada para la vida.

Capturados en imágenes fijas y un cortometraje cinematográfico dirigido por Matt Pain, Kenworthy y Marino se involucran en una feroz batalla a través de las pistas, una carrera entre esquiador y snowboarder en su terreno invernal compartido. Su competencia, sin embargo, se remonta a la raíz original de esa palabra: competere, “luchar por”. No es una rivalidad, sino un combate de entrenamiento, un impulso mutuo para avanzar más y lograr. El espíritu de los campeones, la consecución de la excelencia, sinónimo de Linea Rossa: una línea para cruzar, para conquistar.

Créditos:
Director: Matt Pain
Fotógrafo: Olav Stubberud
Talentos: Gus Kenworthy, Julia Marino

#PradaLineaRossa
# PradaFW21
#PradaLineaRossaSki

27 December, 2021/by Nico Nico

PRADA LINEA ROSSA FALL/WINTER 2021 SKI CAMPAIGN