Rihanna wears custom Maison Alaïa at the Super Bowl!

At Richemont, we support our prestigious Maison’s in their journey to reveal the exceptional diversity of their arts & creativity. On Sunday 12th of February, singer and long-time friend of the house Rihanna performed at her much-anticipated Super Bowl Half-Time Show in Alaïa custom leather coats with integrated gloves, designed by Pieter Mulier.

“To me, Rihanna embodies the modern woman. A pure beauty. She’s also a long-time friend of the house who has been supporting us from the beginning.” – Pieter Mulier, Alaïa Creative Director
 
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