Tag Archive for: 2021

ASTON MARTIN CELEBRATES 70TH ANNIVERSARY OF FIRST SPORTS CAR IN TO NORTH AMERICA AT PEBBLE BEACH CONCOURS D’ELEGANCE 2021

Exclusive Club House – Aston Martin Club 1913 – located on the iconic 18th Fairway of the Pebble Beach Links Golf Course

  • 70 Years after first entering the American market, Aston Martins activation at the 2021 Pebble Beach Concours dElegance will be its biggest ever
  • Two major Aston Martin product introductions planned; one global reveal and one North American debut
  • Aston Martin Cognizant Formula One™ Team AMR21 on display recognizes the brands return to Grand Prix racing after 60 Years
  • From Goldfinger to No Time to Die; Aston Martin honors long-standing relationship with James Bond franchise

Gaydon, Warwickshire: 70 years on from the brand first entering the American market, Aston Martin will return to the prestigious Monterey Car Week in 2021 with its largest ever presence on the peninsula as Aston Martin Club 1913.

Positioned at a custom-built 11,300 sq. ft. (1,050 sq. m.) luxury Club House in a prime location overlooking the hallowed 18th fairway of the Pebble Beach Golf Links above Stillwater Cove, Aston Martin’s 2021 space honors both the past and present, while simultaneously looking forward with the introduction of two new products that point to the brand’s performance car future.

Highlighting the weekend, Aston Martin Club 1913 will host the North American debut of the new Aston Martin Valhalla – following its reveal at the British Grand Prix at Silverstone – as well as a global reveal of an exciting new product which extends the brand’s performance credentials a step further.

In addition to the two debuts, Aston Martin’s activation on the peninsula this year will also include a selection of the brand’s specials, core sportscars, GTs and SUV, recognizing the British ultra-luxury brand’s past, present and future.

Guests visiting Aston Martin Club 1913 will enjoy a display which celebrates the brand’s return to top-level Grand Prix racing after more than 60 years, using technology derived from Formula One® racing endeavors to inform the brand’s new mid-engine road car strategy. Sharing the luxury space, Aston Martin will also honor its relationship with the James Bond film franchise spanning more than 50 years. In addition, vehicles which embody the leading-edge capabilities of the marques bespoke service, Q by Aston Martin – cars like the visceral V12 Speedster – will be on display for guests to see first-hand for the first time in America.

70 Years of Aston Martin the Americas
2021 is an auspicious year for Aston Martin in the Americas; it’s the 70th anniversary of the brand selling its first car in North America. 70 years of manufacturer sales in the United States and, later, Canada, is a major milestone and, over the course of those seven decades, the business has seen itself taken to the hearts of luxury sports car enthusiasts across the continent.

Indeed, around one in four of all Aston Martin cars built to date have found their first owners in North America, making the region hugely important to the commercial performance of the brand.

Shortly after entering production in 1950 with its then-new DB2 saloon, Aston Martin elected to expand its foothold and begin sales in the Americas as a way capitalizing on the region’s new-found taste for European sportscars in the immediate post-war years. As part of a fledgling public relations push to raise awareness for the brand in the states, a 1951 DB2/4 was shipped to the U.S. for testing with key automotive enthusiast publications.

Road & Track magazine was among the first publications to get its hands on the car and wasted no time in properly evaluating it with none other than soon-to-be world champion Grand Prix driver Phil Hill at the wheel. Testing and evaluation by U.S. publications was a success; Road & Track proclaimed it to be “…one of the best handling and fastest cars ever tested….”  In fact, after concluding the evaluation Hill walked away from the test so impressed, he decided to purchase the test vehicle itself; becoming one of the first buyers of the DB2 in North America, taking delivery on 15 September 1951.

The success of the DB2 in North America cannot be overstated. Of the 411 cars built, around a third made their way direct from the Aston Martin factory to owners in the United States. 70 years on from its humble beginnings in 1951 there have been ebbs and flows for the business. Today however, one thing remains the same; Aston Martin the Americas still accounts for roughly 30% Aston Martins sold worldwide annually, making it the brand’s largest market by volume. Unit sales in the Americas more than trebled to over 1,000 vehicles in H1 2021 representing 36% of global sales with an increased mix vs prior year with strong performance from DBX.

In 2021, Aston Martin the Americas counts 35 dedicated dealers across the United States, with a further five dealers in Canada, as well as individual locations in Mexico, Chile, Peru and most recently, Brazil.

Reflecting on the 70-year association between Aston Martin and North America the marque’s Chief Executive Officer, Tobias Moers, said: “For seven decades now, enthusiast drivers in the United States and Canada have had the chance to enjoy some of the greatest cars we have yet made. Around a quarter of all the cars we have ever made have been sold in North America; American and Canadian investment, management and support have played a major part in the company’s history. I am very happy to see us celebrate not only this important anniversary, but also the enduring link between our brand and the knowledgeable and hugely enthusiastic brand of owners who enjoy our cars in North America today.”

A Global Product Reveal and a North American Debut
Underscoring the prestige and provenance of the vintage cars selected to be displayed in the Pebble Beach Concours d’Elegance, Aston Martin has chosen its space overlooking this year’s event to globally debut a new product from the brand which extends the company’s performance credentials a step further. The new product will be revealed Thursday, 12 August at a private VIP event and later available to view at Aston Martin Club 1913 from Friday, 13 August, by invitation.

Following its global reveal at the British Grand Prix in July, Aston Martin will bring its new Valhalla supercar to the Monterey Peninsula where enthusiasts, brand fans and prospective owners can see it first-hand. With development led by Aston Martin’s CEO, Tobias Moers, Valhalla is the latest and most significant product of the brand’s Project Horizon strategy to-date; a car which will broaden the model portfolio to reflect Aston Martin’s presence in Formula One®, set best-in-class standards for performance, dynamics and driving pleasure, and drive the transition from internal combustion to hybrid and later, full-electric powertrains.

With worldwide production volume strictly limited to 999 examples over two years, Valhalla is a car which will broaden the model portfolio to reflect Aston Martin’s presence in Formula One®, set best-in-class standards for performance, dynamics and driving pleasure, and drive the transition from internal combustion to hybrid and full-electric powertrains.

Valhalla heralds a new definition of Aston Martin. With a mid-engined 950PS (937HP) plug-in hybrid (PHEV) powertrain, carbon fibre structure and aerodynamics shaped by the pioneering philosophy first seen in the revolutionary Aston Martin Valkyrie, Valhalla will bring the perfect balance of hypercar performance and advanced powertrain, driving dynamics and uniquely sophisticated design materials to truly redefine the supercar sector. Read more about Valhalla here.

Q By Aston Martin Specials – V12 Speedster
Aston Martin will bring its V12 Speedster to America for display in Monterey, this latest example finished in the iconic Aston Martin Racing Green.

Created by luxury British marque’s bespoke customisation service ‘Q by Aston Martin’, the Aston Martin V12 Speedster is a truly visceral driver’s car which celebrates open-air motoring and draws inspiration from both the brand’s rich racing history and aeronautical design. Demonstrating the skills and meticulous planning of Q by Aston Martin and Aston Martin Design, the V12 Speedster is a living show car, underlining the company’s commitment to deliver customers a stunning driver’s car, using the engineering ingenuity and advanced materials evident throughout the entire Aston Martin range. Just 88 examples of the Aston Martin are available to buyers worldwide. Read more about V12 Speedster here.

50 Years of James Bond
The relationship between the James Bond film franchise and Aston Martin is one with more than 50 years of history behind it such that the two are often synonymous with one another. Ahead of this Autumn’s premiere of the latest film within the Bond franchise – No Time to Die – Aston Martin will celebrate its relationship with the world’s most famous spy with a display that celebrates the first Aston Martin to feature in one of the films, the iconic, 1964 DB5.

Guests visiting Aston Martin Club 1913 will also be treated with the opportunity to see the £2.75 million + taxes DB5 Goldfinger Continuation car – one of just 25 customer cars – created in association with the producers of the James Bond films, EON Productions, and featuring a broad suite of working gadgets first seen on screen in the 1964 James Bond film, Goldfinger. Read more about the DB5 Goldfinger Continuation cars here.

The latest, and 25th, film in the Bond franchise – No Time to Die – premieres 8 October in the United States and features the most Aston Martins of any James Bond film yet, with four cars from the ultra-luxury brand; the 1964 DB5, a classic Aston Martin V8 first seen in 1987’s Living Daylights, the latest DBS Superleggera and the 2019 Valhalla concept. All told, Aston Martin vehicles have been featured in 12 of the franchise’s films, with No Time to Die Aston Martin’s 13th James Bond film.

“The past 16 months or so have been a time of unprecedented uncertainty for many around the world, including those of us at Aston Martin, but we’ve also taken this time to undertake a radical transformation, positioning ourselves for the future,” said Renato Bisignani, Head of Global Marketing and Communications for Aston Martin. “With a new leadership team in place, an exciting portfolio of new products to look forward to and new partnerships, the 2021 Monterey Car Week is very much the culmination of all this hard work; it’s only fitting this is our largest activation ever.”

Aston Martin Club 1913 is located at 1536 Cypress Drive in Pebble Beach, overlooking the 18th fairway of the Pebble Beach Golf Links. Access is by invitation only from Friday, 13 August through Sunday, 15 August. Guests interested in visiting the brand space may contact their local dealer for more information.

FIAC, International Contemporary Art Fair

from 21 October 2021 to 24 October 2021

For several days each year, Paris becomes the world capital of contemporary art with the FIAC, the International Contemporary Art Fair. A veritable institution recognized worldwide, the FIAC is an opportunity for the public to discover the latest developments in contemporary art, through works by some of the most famous artists in the world.

In total, some 1,500 artists show their work for the 75,000 spectators to see in the aisles of the Grand Palais Ephémère, the Tuileries Gardens, the Musée Eugène Delacroix and Place Vendôme.

The FIAC is also the occasion for an artist residing in France, or of French origin, to be awarded the prestigious Marcel Duchamp Prize, which brings with it international recognition. Like all fairs, the FIAC is also a marketplace where the works of art change hands and professionals meet. Each year, there is much speculation in the press about the price of various works of art, which contributes to establishing the legitimacy of the artists.

Audience

All public

PRICES AND TIMES

Prices and times

Thursday 21 and Friday 22 October from noon to 8pm ; Saturday 23 and Sunday 24 October from noon to 7pm.

€40. Reduced price: €27

PLACE

Tout Paris

The capital is the setting each year for the organisation of major cultural, sport and festive events… So Parisians, French and tourists meet on the quays of Paris for Paris Plages, Nuit Blanche, the Paris Marathon, the Roland Garros Grand Slam tournament, the Tour de France , the fireworks of July 14th at the Trocadero, the LGBT Pride March, the Techno Parade … A varied program throughout the year!

 

Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

Bugatti unveiled the Centodieci – which translates as 110 in Italian – during Monterey Car Week in California at the Quail in 2019 to celebrate the company’s 110th anniversary. Inspired by the legendary Bugatti EB110 of 1991 and powered by the 8.0-liter W16 engine producing 1,600PS, just 10 Centodieci units will be hand-built at Bugatti’s Molsheim Atelier and be delivered to customers next year. All ten Centodieci models had already been accounted for by customers prior to the car’s unveiling.

A Concours d’Élégance for automobiles was first held at Villa d’Este back in 1929, and Bugatti has enjoyed a long and successful relationship with the event. Recent highlights have included the Bugatti La Voiture Noire taking the premiere prize in the ‘Concept Cars & Prototypes’ category the last time the event was held in 2019. Models from Bugatti’s illustrious past, such as the 1937 Type 57S four-seater sports tourer, the 1934 Type 59 Grand Prix car and the 1938 Type 57SC Atlantic, have all been awarded significant accolades in recent years.

This year also marks the 30th anniversary of the Bugatti EB110. The groundbreaking and first supercar of its time represents the mid-period of Bugatti’s history, when Bugatti Automobili S.p.A. was based in the famous ‘Blue Factory’ in Campogalliano in Italy under the stewardship of Romano Artioli. Introduced in 1991 to mark 110 years since the birth of Ettore Bugatti in 1881, the EB110 elevated the supercar genre to a new level. It featured a revolutionary engineering package that included a carbon fiber chassis and a 3.5-litre 12-cylinder engine with five valves per cylinder and quadruple turbochargers. The transmission was also incorporated within the engine block to create more space for cabin occupants. Exemplary grip, traction and safety were delivered by four-wheel-drive, another key D.N.A. strand that remains pivotal to today’s production Bugatti models.

The historic supercar model – a blue (originally silver painted in “Grigio Chiaro metallizzato”) EB110 SuperSport – presented at Villa d’Este in the class “The Next Generation: Hypercars of the 90s” was formerly owned by Romano Artioli. The Italian entrepreneur, who relaunched Bugatti as Bugatti Automobili S.p.A. in 1987, prior to the company’s closure in 1995, has fond memories of the development of this revolutionary supercar. “While we were at the premiere of the EB110 in Paris in 1991, the engineers back at Campogalliano were urging us to return swiftly to the Blue Factory, as they were eager to begin work on the EB110 Supersport version. Everyone was focused on reducing weight and boosting power, while keeping in mind that I was ferocious that the safety characteristics of the car be upheld.”

The final result was a quite remarkable weight reduction of nearly 150kg from the original configuration, and an increase in performance from 560PS to 612PS, with the engine developed entirely in-house at Campogalliano. Immediately after the EB110 SuperSport was presented to the world’s press at Salon de l’Automobile in Geneva, the team took the car to the Nardò circuit in the South of Italy, to carry out the homologation tests.

“After a warm-up lap we set the world record with a speed of 351 km/h and an acceleration of 3.2 seconds from 0 to 100 km,” recalls Artioli proudly. And it didn’t stop there. The car also set a speed record on snow and ice at 296km/h, while a Bugatti EB110 GT powered by natural gas achieved at top speed of 344.7 km/h.

“I left my heart in my Supersport. No other car gives the same sensation of power, control and safety in every road condition as the EB110 – and with such beautiful style. I could not be more proud for “her” to be at the Concours d’Elegance in Villa D’Este.

“The Centodieci Concorso d’Eleganza at Villa d’Este is one of the jewels in the crown of the automotive season,” explains Bugatti Automobiles S.A.S. President Stephan Winkelmann. “After the event was lost to the pandemic in 2020, it is even more special for Bugatti to return to the wonderful location of Villa d’Este and present our Centodieci to customers and friends of the brand from all around the globe. And of course, the event is even more exciting with the presence of the personal Bugatti EB110 Supersport “America” owned once by Romano Artioli himself. This seminal supercar represents the second period of Bugatti’s history, and gave our designers and engineers the inspiration for the Centodieci.”

The Bugatti Centodieci was presented as a static display within the Concorso d’Eleganza Villa d’Este ‘Concept Cars & Prototypes’ area on Saturday 2nd October and again on Sunday 3rd October, the car also participated in the dynamic presentation parade.

 

 

On Tuesday September 28th, 2021 actresses Léa Seydoux and Ana de Armas attended the world premiere of No Time To Die wearing jewelry by Chopard

Léa selected to wear a pair of “Nuage”  earrings featuring brilliant-cut diamonds (totalling 3.77cts) Lea also selected an exquisite butterfly ring featuring pear shaped diamonds (totaling 14.5cts) in 18-carat white gold from The Haute Joaillerie collection and Precious Lace collections.

Ana selected to wear a pair of earrings featuring brilliant pear cut diamonds (totaling 26.78cts) a ring featuring a marquise brilliant cut diamond (totaling 9ct) with further brilliant cut diamonds set in 18-carat white gold, another ring featuring emerald cut diamonds (7.45ct) set in FairMined white gold, a pair of round brilliant solitaire earrings and lastly a ring featuring diamonds in 18-carat white gold.

 

 

 

 

 

BRAND FINANCE GIFT™ 2021

Microsoft Overtakes Apple to Become World’s Most Intangible Company

  • With an intangible asset value of nearly $2 trillion, Microsoft becomes world’s most intangible company, overtaking Apple, Saudi Aramco, and Amazon, as Microsoft Teams keeps global economy running through COVID-19 lockdowns.
  • Corporates booming – global intangible value has grown by nearly a quarter over past two years of pandemic, from $61 trillion in 2019 to $74 trillion in 2021
  • Over past 25 years, intangibles have seen astronomical growth – increasing 1145% from estimated $6 trillion in 1996. At this historic rate of change, global intangibles could be worth $1 quadrillion by 2050.
  • Brand Finance and International Valuation Standards Council call for more comprehensive reporting of intangible asset value to facilitate investor understanding and economic recovery post-COVID

Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value.

This year’s number one company in terms of total estimated intangible value is Microsoft (US$1.90 trillion), which has jumped from 4th position in 2020 to overtake Apple (US$1.87 trillion), Saudi Aramco (US$1.64 trillion), and Amazon (US$1.47 trillion). Microsoft Teams has become embedded into business life for global organisations, once again proving the value of Microsoft’s ability to innovate and roll-out at scale. Microsoft is investing heavily in its business suite solutions. Although Apple is the more valuable company by approximately $200 billion, Microsoft is estimated to have more intangible value with its portfolio of brands and business operations.

Intangible assets are identifiable, non-monetary assets without physical substance. Intangible assets can be grouped into three broad categories – rights (including leases, agreements, contracts), relationships (including a trained workforce), and intellectual property (including brands, patents, copyrights).

Intangible assets boom during COVID-19 pandemic

Over the past year in particular, global intangible asset value has grown faster than usual, and at $74 trillion it exceeds pre-pandemic levels by nearly a quarter, having increased 23% compared to $61 trillion in 2019. The COVID-19 pandemic has demonstrated even further the importance of people, innovation, reputation, and brand for businesses all around the world. Intangible assets are now unequivocally a boardroom priority.

Increases through the pandemic were primarily fuelled by the growth of the world’s largest organisations which were resilient to investor uncertainty due to their scale and their focus on technologies which we continued to rely on through lockdowns. This year, growth has been driven by China and the USA, with several industries recovering from the downturn in 2020.

In times of crisis, brands – especially those most valuable and strongest in their categories and markets – become a safe haven for capital. Like gold or fine art during past economic downturns, nowadays well-managed, innovative, and reputable brands are what the global economy turns to in the hour of need. There can be no better evidence for why brands matter than the role they have already played and will continue to play in the post-COVID recovery.

David Haigh, Chairman & CEO, Brand Finance

Global intangible value grows by over 1000% in 25 years

25 years ago – when Brand Finance was established – global intangible assets were worth only an estimated $6 trillion, less than a tenth of the same value today. As of September 2021, global intangible assets are worth over $74 trillion. This is a 1145% growth over 25 years – approximately 11% per annum.

It is a pivotal moment in financial reporting for intangibles. Total estimated intangible value has grown by over 1000% in the past 25 years. At the same rate, total global intangible value could stand at over $1 quadrillion by 2050 (that is $1,000,000,000,000,000). As investors grapple with balancing various issues such as Climate Change and ESG over the coming years, it is essential that the data they need to understand these vast sums is readily available.

Annie Brown, Associate, Brand Finance

Internally generated intangibles should be recognised in financial reports

The majority of intangible assets are not recognised, due to the limitations set by the financial reporting rules, which state that internally generated intangible assets such as brands cannot be disclosed in a company balance sheet.

Investors should not be deprived of this critical information. Intangible assets such as strong, valuable brands and innovative technology can be the differentiators that drive a $2 billion company to $2 trillion in 25 years – as witnessed with Apple. This information vacuum for investors is part of the reason why Brand Finance endeavours to estimate the extent of “undisclosed intangible value” in our GIFT™ study each year.

David Haigh, Chairman & CEO, Brand Finance Plc

To truly aid investors and provide them with useful information, we believe management should be allowed and required to:

  1. Identify the key intangibles of the entire business – both internally generated and acquired.
  2. Provide an opinion on the value of those intangibles in the notes to the financial statements.
  3. Provide an opinion of the overall business value at the reporting date, to help investors to understand whether or not their capital is allocated efficiently.

Despite the importance of intangible assets to the capital markets, only a small percentage are recognised on balance sheets, typically via acquisition from a third-party transaction. The pandemic has further exacerbated the disparity between market values and book values for those industries most reliant on brands, technology, and human capital for value creation. The IVSC supports Brand Finance, and all others, that look to make progress on this most critical issue.

Kevin Prall, Technical Director, International Valuation Standards Council (IVSC)

Audi skysphere concept (2021)

Audi has unveiled the first member of a new family of concept vehicles, a spectacular roadster. Audi skysphere concept is the name of the electric-powered, two-door convertible whose lines lead directly to the Audi design of tomorrow. With it, the brand is illustrating its vision for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle a platform for captivating experiences. This is being made possible thanks to autonomous driving, a revolutionary redesign of the interior, and a seamless digital ecosystem.

cannes yachting festival 2021

Cannes – Vieux Port & Port Canto

From 7 to 12 september 2021

Europe’s top in-water boat show and the world’s no.1 show for large sailing boats.

Europe’s top in-water boat show and the world’s no.1 show for large sailing boats.

THE WORLD’S MOST ECLECTIC TRADE SHOW

Every year in the two ports of Cannes, the Yachting Festival hosts an eclectic offer of boats from 3 to 43 meters, in-water and on the ground, with sails or with motors, monohull or multihull, hard or semi-rigid, including many prerelease previews.

It’s the chance to meet the largest names in the yachting industry and discover their latest innovations in unrivaled visiting conditions.

IDEAL ENVIRONMENTS FOR DISCOVERING

Come and admire the most beautiful yachts and sailboats and take the helm of exceptional ships at the sea trials!

VIEUX PORT

Cannes‘ Vieux Port, one of the oldest harbours on the French Riviera, each year welcomes prestigious new motorized yatchs from 3 to 45 meters in-water, presented by the world’s leading shipyards. Vieux Port is also the setting of the Luxury Gallery, an area dedicated to luxury and the art of living.

PORT CANTO

On the other side of the Croisette, the Port Canto is the setting of the https://www.cannesyachtingfestival.com/ which brings together sailboats, monohulls and multihulls from 10 meters. This area created in 2019 offers a visibility for the sailboats on-water and for the stands presented by the shipbuilders, equipment manufacturers and service providers. These new units are alongside the large second-hand yachts and nautical toys presented in the Brokerage Area.

WEITERE NEWS

SAILING AREA IN PORT CANTO

The Sailing Area welcome sailing boats, monohulls and multihulls, excluding brokerage, to Port Canto.

LUXURY GALLERY

This area located on the Vieux Port is dedicated to luxury houses, crafts and the art of living.

CONCOURS D’ELEGANCE

Don’t miss the exceptional day boat parade by participating or attending the Concours d’Elégance on Saturday, September 11, 2021.

VIP PROGRAM

You can choose the VIP program that suits you to attend the Festival as a distinguished visitor.

D28 de Antonio Yachts CUPRA

Introducing the

We are proud to introduce you the D28 FORMENTOR, a unique piece of design and comfort that will delight nautical and automotive enthusiasts.

The perfect layout

The D28 FORMENTOR has the entire deck at the same level offering different sunbathing areas with seats and tables both fore and aft. The high level of space utilization provides an incomparable feeling of spaciousness.

Even with a maximum capacity of up to ten people, the D28 is the ideal day boat. Also, the boat features a 400 hp Mercury outboard engine, hidden under the stern sundeck, for very comfortable cruising at cruising speed.

A path for the future

Both companies are leaders in their respective industries, so this first collaboration is a commitment to the future that lays the foundations of a synergistic relationship in which the best talent of their creative teams is united. That is why 2021 will be full of novelties for the two Spanish brands, which are already working on hybrid versions of their products and new launches for 2022.

MORE: de Antonio Yachts

 

 

CHOPARD

Red Carpet Collection

A jewellery ‘Paradise’

It is a uniquely magical moment, the most glamorous event of the year. For the Cannes Festival, which Chopard has been officially partnering since 1998, the Maison’s workshops annually rise to a new pinnacle of creativity by reinventing the miracle of the Red Carpet Collection.

A stunning demonstration of jewellery-making prowess lighting up a lifelong passion for the cinema and paying tribute to the actresses who embody its radiant energy during the legendary ascent of the staircase. With the opening of the Cannes Festival on 6 July 2021, Chopard’s Co-President and Artistic Director, Caroline Scheufele, is unveiling all 74 creations composing this collection, themed around a fabulous haven of fantasy. Paradise expresses all the dreamy richness of which Caroline Scheufele is capable, flinging wide open the doors to the palaces of the imagination.

Theatre of dreams

Each piece of jewellery stems from an emotion, each culminating from an idea in a creation. Then comes the sketch, the mosaic of precious stones, colours like destinations, and a wild desire to share. For the opening of the Cannes Festival  (6 to 17 July) , Caroline Scheufele is unveiling the traditional Red Carpet Collection.. A creative universe whose texture and density unfold in the dazzling landscape of her imagination. Like a director, this keen film-lover orchestrates each of her collections around a real narrative, a master canvas within which her creations come to life and give substance to her vision.

Paradise, a haven of marvels

The Paradise-themed Red Carpet Collection 2021 takes us into a universe dear to the Maison: that of unspoilt, generous and sublime nature. A dreamlike and fertile place, permanently accessible to everyone, free to imagine its contours and to go there to recharge their batteries as they please. A ‘Paradise’ to be found within oneself, according to one’s imagination and desires. A realm of all possibilities.

When instilling a baroque, fanciful spirit into the Collection, Caroline Scheufele drew inspiration from the lush nature of the mythological or real places populating her fantasy repertoire. A bountiful Garden of Eden, where precious stones are picked like berries, where plants and an

imals offer their songs and spectacular colours; a secret landmark, like the island of Pantelleria, where the telluric depth of the volcanic rocks is reflected in the crystalline transparency of the waters where Caroline Scheufele loves to immerse her gaze; or a supernatural, vision of nature resembling that of the fantasy film Avatar, a metaphorical space in which to find refuge, to escape the hostility of reality and to find a new lease on life.

Among the countless references enlivening Caroline Scheufele’s majestic world, the Artistic Director has brilliantly enlisted a whole range of creative resources. She explained: “The Red Carpet Collection always gives me the opportunity to give free rein to my creativity and this year I was inspired by the idea of Paradise: I wanted our creations to invite women on a journey towards a comforting haven, an imaginary world brimming with dreams and optimism.” She continued: “There are various ways of envisaging one’s personal Paradise and I have tried to give life to these multiple worlds within the Red Carpet Collection through creations honouring fauna, flora and the finest gemstones, as well as by designing jewellery that is part of the fantasy of movies.”

“The Red Carpet Collection is a jewellery masterpiece made possible by the skill of all the artisans who pool their talents in our Haute Joaillerie ateliers. Each of these creations is a work of art in itself.

Chopard, sculptor of wonders

Among the Chopard Haute Joaillerie collections, Red Carpet is the one that embodies the ultimate dazzlement, nourished by Caroline Scheufele’s curious and lively view of the world. This collection also highlights the extraordinary work of the Artisans who exercise their skills in Chopard’s Haute Joaillerie’s Geneva workshops, the largest in Switzerland. From design to volume, from goldsmithing to gemsetting craftsmanship, these Artisans combine their talents in giving life to this collection of 74 creations corresponding to the number of years since the Cannes Festival first began.

Each year, the challenge of creating a collection of this magnitude in the same workshop is taken up by the Artisans, who apply their own genius and expertise to each creation. In this respect, the Red Carpet Collection symbolises the quintessence of classic jewellery-making expertise and carefully preserved tradition, nurtured by a fresh eye and a genuine avant-garde spirit. It is in this commitment of heart and mind, expressed through the nobility of hand craftsmanship, that the emotion of this new collection unfolds, impelled by the fertile spirit of fabulous odysseys.