Tag Archive for: 2021

ROLLS-ROYCE MOTOR CARS REPORTS RECORD ANNUAL RESULTS FOR 2021

In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque’s 117-year history. The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

  • Rolls-Royce Motor Cars reports record 2021 sales, up 49% on the same period in 2020
  • Highest sales in the marque’s 117-year history
  • All-time records set in most sales regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the world
  • High demand for all models, particularly Ghost and Cullinan
  • Rolls-Royce is undisputed leader in the +€250k segment
  • Orders extend into third quarter of 2022; Bespoke commissions also at record levels
  • Record intake for Apprenticeship Programme: 37 apprentices join in September 2022


“2021 was a phenomenal year for Rolls-Royce Motor Cars. We delivered more cars than at any time in the marque’s 117-year history with unprecedented demand for all products in every global market. Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalisation, has contributed meaningfully to our extremely strong performance. This is hugely encouraging as we prepare for the historic launch of Spectre, our first all-electric car. Building on this year’s success, we will continue to evolve as a true luxury brand, beyond the realms of automotive manufacturing.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the marque’s 117-year history.

The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

All Rolls-Royce models performed extremely strongly. Growth has been driven principally by Ghost, with demand surging further, following the launch of Black Badge Ghost in October 2021. This, together with the continuing pre-eminence of Cullinan and the marque’s pinnacle product, Phantom, has ensured order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned) programme also enjoyed exceptional sales results in 2021, achieving an all-time record.

Bespoke commissions remain at record levels, with magnificent individual examples including the spectacular Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. The company signalled its commitment to leading a new contemporary coachbuilding movement with Rolls‑Royce Coachbuild becoming a permanent fixture in its future portfolio, and with it the unveiling of its latest coachbuilt masterpiece, Boat Tail.

Rolls-Royce also announced its first all-electric car, Spectre, during 2021.  The extraordinary undertaking of bringing Spectre to market by the fourth quarter of 2023 has now begun, and the most punishing testing protocol ever conceived for a Rolls‑Royce is underway. This 2.5‑million-kilometre journey, which extends to all four corners of the world, will simulate more than 400 years of use for a Rolls‑Royce.

While preparations are made for the marque’s all-electric future, Rolls-Royce continues to meet the surge in demand for its current portfolio through a flexible manufacturing process and the dedication of the over 2,000 people who work at the Home of Rolls-Royce in Goodwood, West Sussex and around the world.  The Rolls-Royce factory at Goodwood is currently running at near-maximum capacity, on a two-shift pattern to fulfil orders from clients around the world.

Rolls-Royce will continue to invest in its manufacturing plant in readiness for electrification, and in future talent, with a record 37 new apprentices set to join the company in September 2022.

Reflecting on the results, CEO Torsten Müller-Ötvös said, “This has been a truly historic year for Rolls-Royce Motor Cars. In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities and made huge strides into our all-electric future.

“As always, it has been made possible by the dedication and commitment of the extraordinary people at the Home of Rolls-Royce, our international team and our global dealer network. I wish to extend my thanks and congratulations to each and every one of them: it is my privilege and pleasure to work alongside them every day.”

CO2 EMISSIONS & CONSUMPTION.

Phantom: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.

Phantom Extended: NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km. WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km.

Ghost: NEDC (combined): CO2 emission: 343 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined): CO2 emission: 347-359 g/km; Fuel consumption: 17.88 – 18.58 mpg / 15.2-15.8 l/100km.

Black Badge Ghost: NEDCcorr (combined) CO2 emission: 359 g/km; Fuel consumption: 15.8 mpg / 18.0 l/100km. WLTP (combined) CO2 emission: 359 g/km; Fuel consumption: 17.9 mpg / 15.8 l/100km.

Black Badge Wraith: NEDCcorr (combined) CO2 emission: 367 g/km; Fuel consumption: 17.5 mpg / 16.1 l/100km. WLTP (combined) CO2 emission: 370-365 g/km; Fuel consumption: 17.2-17.4 mpg / 16.4-16.2 l/100km.

Black Badge Dawn: NEDCcorr (combined) CO2 emission: 371 g/km; Fuel consumption: 17.3 mpg / 16.3 l/100km. WLTP (combined) CO2 emission: 382-380 g/km; Fuel consumption: 16.7-16.9 mpg / 16.9-16.8 l/100km.

Cullinan: NEDCcorr (combined) CO2 emission: 341 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km. WLTP (combined) CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.6-15.6 l/100km.

Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

Bugatti unveiled the Centodieci – which translates as 110 in Italian – during Monterey Car Week in California at the Quail in 2019 to celebrate the company’s 110th anniversary. Inspired by the legendary Bugatti EB110 of 1991 and powered by the 8.0-liter W16 engine producing 1,600PS, just 10 Centodieci units will be hand-built at Bugatti’s Molsheim Atelier and be delivered to customers next year. All ten Centodieci models had already been accounted for by customers prior to the car’s unveiling.

A Concours d’Élégance for automobiles was first held at Villa d’Este back in 1929, and Bugatti has enjoyed a long and successful relationship with the event. Recent highlights have included the Bugatti La Voiture Noire taking the premiere prize in the ‘Concept Cars & Prototypes’ category the last time the event was held in 2019. Models from Bugatti’s illustrious past, such as the 1937 Type 57S four-seater sports tourer, the 1934 Type 59 Grand Prix car and the 1938 Type 57SC Atlantic, have all been awarded significant accolades in recent years.

This year also marks the 30th anniversary of the Bugatti EB110. The groundbreaking and first supercar of its time represents the mid-period of Bugatti’s history, when Bugatti Automobili S.p.A. was based in the famous ‘Blue Factory’ in Campogalliano in Italy under the stewardship of Romano Artioli. Introduced in 1991 to mark 110 years since the birth of Ettore Bugatti in 1881, the EB110 elevated the supercar genre to a new level. It featured a revolutionary engineering package that included a carbon fiber chassis and a 3.5-litre 12-cylinder engine with five valves per cylinder and quadruple turbochargers. The transmission was also incorporated within the engine block to create more space for cabin occupants. Exemplary grip, traction and safety were delivered by four-wheel-drive, another key D.N.A. strand that remains pivotal to today’s production Bugatti models.

The historic supercar model – a blue (originally silver painted in “Grigio Chiaro metallizzato”) EB110 SuperSport – presented at Villa d’Este in the class “The Next Generation: Hypercars of the 90s” was formerly owned by Romano Artioli. The Italian entrepreneur, who relaunched Bugatti as Bugatti Automobili S.p.A. in 1987, prior to the company’s closure in 1995, has fond memories of the development of this revolutionary supercar. “While we were at the premiere of the EB110 in Paris in 1991, the engineers back at Campogalliano were urging us to return swiftly to the Blue Factory, as they were eager to begin work on the EB110 Supersport version. Everyone was focused on reducing weight and boosting power, while keeping in mind that I was ferocious that the safety characteristics of the car be upheld.”

The final result was a quite remarkable weight reduction of nearly 150kg from the original configuration, and an increase in performance from 560PS to 612PS, with the engine developed entirely in-house at Campogalliano. Immediately after the EB110 SuperSport was presented to the world’s press at Salon de l’Automobile in Geneva, the team took the car to the Nardò circuit in the South of Italy, to carry out the homologation tests.

“After a warm-up lap we set the world record with a speed of 351 km/h and an acceleration of 3.2 seconds from 0 to 100 km,” recalls Artioli proudly. And it didn’t stop there. The car also set a speed record on snow and ice at 296km/h, while a Bugatti EB110 GT powered by natural gas achieved at top speed of 344.7 km/h.

“I left my heart in my Supersport. No other car gives the same sensation of power, control and safety in every road condition as the EB110 – and with such beautiful style. I could not be more proud for “her” to be at the Concours d’Elegance in Villa D’Este.

“The Centodieci Concorso d’Eleganza at Villa d’Este is one of the jewels in the crown of the automotive season,” explains Bugatti Automobiles S.A.S. President Stephan Winkelmann. “After the event was lost to the pandemic in 2020, it is even more special for Bugatti to return to the wonderful location of Villa d’Este and present our Centodieci to customers and friends of the brand from all around the globe. And of course, the event is even more exciting with the presence of the personal Bugatti EB110 Supersport “America” owned once by Romano Artioli himself. This seminal supercar represents the second period of Bugatti’s history, and gave our designers and engineers the inspiration for the Centodieci.”

The Bugatti Centodieci was presented as a static display within the Concorso d’Eleganza Villa d’Este ‘Concept Cars & Prototypes’ area on Saturday 2nd October and again on Sunday 3rd October, the car also participated in the dynamic presentation parade.

 

 

On Tuesday September 28th, 2021 actresses Léa Seydoux and Ana de Armas attended the world premiere of No Time To Die wearing jewelry by Chopard

Léa selected to wear a pair of “Nuage”  earrings featuring brilliant-cut diamonds (totalling 3.77cts) Lea also selected an exquisite butterfly ring featuring pear shaped diamonds (totaling 14.5cts) in 18-carat white gold from The Haute Joaillerie collection and Precious Lace collections.

Ana selected to wear a pair of earrings featuring brilliant pear cut diamonds (totaling 26.78cts) a ring featuring a marquise brilliant cut diamond (totaling 9ct) with further brilliant cut diamonds set in 18-carat white gold, another ring featuring emerald cut diamonds (7.45ct) set in FairMined white gold, a pair of round brilliant solitaire earrings and lastly a ring featuring diamonds in 18-carat white gold.

 

 

 

 

 

BRAND FINANCE GIFT™ 2021

Microsoft Overtakes Apple to Become World’s Most Intangible Company

  • With an intangible asset value of nearly $2 trillion, Microsoft becomes world’s most intangible company, overtaking Apple, Saudi Aramco, and Amazon, as Microsoft Teams keeps global economy running through COVID-19 lockdowns.
  • Corporates booming – global intangible value has grown by nearly a quarter over past two years of pandemic, from $61 trillion in 2019 to $74 trillion in 2021
  • Over past 25 years, intangibles have seen astronomical growth – increasing 1145% from estimated $6 trillion in 1996. At this historic rate of change, global intangibles could be worth $1 quadrillion by 2050.
  • Brand Finance and International Valuation Standards Council call for more comprehensive reporting of intangible asset value to facilitate investor understanding and economic recovery post-COVID

Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value.

This year’s number one company in terms of total estimated intangible value is Microsoft (US$1.90 trillion), which has jumped from 4th position in 2020 to overtake Apple (US$1.87 trillion), Saudi Aramco (US$1.64 trillion), and Amazon (US$1.47 trillion). Microsoft Teams has become embedded into business life for global organisations, once again proving the value of Microsoft’s ability to innovate and roll-out at scale. Microsoft is investing heavily in its business suite solutions. Although Apple is the more valuable company by approximately $200 billion, Microsoft is estimated to have more intangible value with its portfolio of brands and business operations.

Intangible assets are identifiable, non-monetary assets without physical substance. Intangible assets can be grouped into three broad categories – rights (including leases, agreements, contracts), relationships (including a trained workforce), and intellectual property (including brands, patents, copyrights).

Intangible assets boom during COVID-19 pandemic

Over the past year in particular, global intangible asset value has grown faster than usual, and at $74 trillion it exceeds pre-pandemic levels by nearly a quarter, having increased 23% compared to $61 trillion in 2019. The COVID-19 pandemic has demonstrated even further the importance of people, innovation, reputation, and brand for businesses all around the world. Intangible assets are now unequivocally a boardroom priority.

Increases through the pandemic were primarily fuelled by the growth of the world’s largest organisations which were resilient to investor uncertainty due to their scale and their focus on technologies which we continued to rely on through lockdowns. This year, growth has been driven by China and the USA, with several industries recovering from the downturn in 2020.

In times of crisis, brands – especially those most valuable and strongest in their categories and markets – become a safe haven for capital. Like gold or fine art during past economic downturns, nowadays well-managed, innovative, and reputable brands are what the global economy turns to in the hour of need. There can be no better evidence for why brands matter than the role they have already played and will continue to play in the post-COVID recovery.

David Haigh, Chairman & CEO, Brand Finance

Global intangible value grows by over 1000% in 25 years

25 years ago – when Brand Finance was established – global intangible assets were worth only an estimated $6 trillion, less than a tenth of the same value today. As of September 2021, global intangible assets are worth over $74 trillion. This is a 1145% growth over 25 years – approximately 11% per annum.

It is a pivotal moment in financial reporting for intangibles. Total estimated intangible value has grown by over 1000% in the past 25 years. At the same rate, total global intangible value could stand at over $1 quadrillion by 2050 (that is $1,000,000,000,000,000). As investors grapple with balancing various issues such as Climate Change and ESG over the coming years, it is essential that the data they need to understand these vast sums is readily available.

Annie Brown, Associate, Brand Finance

Internally generated intangibles should be recognised in financial reports

The majority of intangible assets are not recognised, due to the limitations set by the financial reporting rules, which state that internally generated intangible assets such as brands cannot be disclosed in a company balance sheet.

Investors should not be deprived of this critical information. Intangible assets such as strong, valuable brands and innovative technology can be the differentiators that drive a $2 billion company to $2 trillion in 25 years – as witnessed with Apple. This information vacuum for investors is part of the reason why Brand Finance endeavours to estimate the extent of “undisclosed intangible value” in our GIFT™ study each year.

David Haigh, Chairman & CEO, Brand Finance Plc

To truly aid investors and provide them with useful information, we believe management should be allowed and required to:

  1. Identify the key intangibles of the entire business – both internally generated and acquired.
  2. Provide an opinion on the value of those intangibles in the notes to the financial statements.
  3. Provide an opinion of the overall business value at the reporting date, to help investors to understand whether or not their capital is allocated efficiently.

Despite the importance of intangible assets to the capital markets, only a small percentage are recognised on balance sheets, typically via acquisition from a third-party transaction. The pandemic has further exacerbated the disparity between market values and book values for those industries most reliant on brands, technology, and human capital for value creation. The IVSC supports Brand Finance, and all others, that look to make progress on this most critical issue.

Kevin Prall, Technical Director, International Valuation Standards Council (IVSC)

Audi skysphere concept (2021)

Audi has unveiled the first member of a new family of concept vehicles, a spectacular roadster. Audi skysphere concept is the name of the electric-powered, two-door convertible whose lines lead directly to the Audi design of tomorrow. With it, the brand is illustrating its vision for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle a platform for captivating experiences. This is being made possible thanks to autonomous driving, a revolutionary redesign of the interior, and a seamless digital ecosystem.

cannes yachting festival 2021

Cannes – Vieux Port & Port Canto

From 7 to 12 september 2021

Europe’s top in-water boat show and the world’s no.1 show for large sailing boats.

Europe’s top in-water boat show and the world’s no.1 show for large sailing boats.

THE WORLD’S MOST ECLECTIC TRADE SHOW

Every year in the two ports of Cannes, the Yachting Festival hosts an eclectic offer of boats from 3 to 43 meters, in-water and on the ground, with sails or with motors, monohull or multihull, hard or semi-rigid, including many prerelease previews.

It’s the chance to meet the largest names in the yachting industry and discover their latest innovations in unrivaled visiting conditions.

IDEAL ENVIRONMENTS FOR DISCOVERING

Come and admire the most beautiful yachts and sailboats and take the helm of exceptional ships at the sea trials!

VIEUX PORT

Cannes‘ Vieux Port, one of the oldest harbours on the French Riviera, each year welcomes prestigious new motorized yatchs from 3 to 45 meters in-water, presented by the world’s leading shipyards. Vieux Port is also the setting of the Luxury Gallery, an area dedicated to luxury and the art of living.

PORT CANTO

On the other side of the Croisette, the Port Canto is the setting of the https://www.cannesyachtingfestival.com/ which brings together sailboats, monohulls and multihulls from 10 meters. This area created in 2019 offers a visibility for the sailboats on-water and for the stands presented by the shipbuilders, equipment manufacturers and service providers. These new units are alongside the large second-hand yachts and nautical toys presented in the Brokerage Area.

WEITERE NEWS

SAILING AREA IN PORT CANTO

The Sailing Area welcome sailing boats, monohulls and multihulls, excluding brokerage, to Port Canto.

LUXURY GALLERY

This area located on the Vieux Port is dedicated to luxury houses, crafts and the art of living.

CONCOURS D’ELEGANCE

Don’t miss the exceptional day boat parade by participating or attending the Concours d’Elégance on Saturday, September 11, 2021.

VIP PROGRAM

You can choose the VIP program that suits you to attend the Festival as a distinguished visitor.

D28 de Antonio Yachts CUPRA

Introducing the

We are proud to introduce you the D28 FORMENTOR, a unique piece of design and comfort that will delight nautical and automotive enthusiasts.

The perfect layout

The D28 FORMENTOR has the entire deck at the same level offering different sunbathing areas with seats and tables both fore and aft. The high level of space utilization provides an incomparable feeling of spaciousness.

Even with a maximum capacity of up to ten people, the D28 is the ideal day boat. Also, the boat features a 400 hp Mercury outboard engine, hidden under the stern sundeck, for very comfortable cruising at cruising speed.

A path for the future

Both companies are leaders in their respective industries, so this first collaboration is a commitment to the future that lays the foundations of a synergistic relationship in which the best talent of their creative teams is united. That is why 2021 will be full of novelties for the two Spanish brands, which are already working on hybrid versions of their products and new launches for 2022.

MORE: de Antonio Yachts

 

 

CHOPARD

Red Carpet Collection

A jewellery ‘Paradise’

It is a uniquely magical moment, the most glamorous event of the year. For the Cannes Festival, which Chopard has been officially partnering since 1998, the Maison’s workshops annually rise to a new pinnacle of creativity by reinventing the miracle of the Red Carpet Collection.

A stunning demonstration of jewellery-making prowess lighting up a lifelong passion for the cinema and paying tribute to the actresses who embody its radiant energy during the legendary ascent of the staircase. With the opening of the Cannes Festival on 6 July 2021, Chopard’s Co-President and Artistic Director, Caroline Scheufele, is unveiling all 74 creations composing this collection, themed around a fabulous haven of fantasy. Paradise expresses all the dreamy richness of which Caroline Scheufele is capable, flinging wide open the doors to the palaces of the imagination.

Theatre of dreams

Each piece of jewellery stems from an emotion, each culminating from an idea in a creation. Then comes the sketch, the mosaic of precious stones, colours like destinations, and a wild desire to share. For the opening of the Cannes Festival  (6 to 17 July) , Caroline Scheufele is unveiling the traditional Red Carpet Collection.. A creative universe whose texture and density unfold in the dazzling landscape of her imagination. Like a director, this keen film-lover orchestrates each of her collections around a real narrative, a master canvas within which her creations come to life and give substance to her vision.

Paradise, a haven of marvels

The Paradise-themed Red Carpet Collection 2021 takes us into a universe dear to the Maison: that of unspoilt, generous and sublime nature. A dreamlike and fertile place, permanently accessible to everyone, free to imagine its contours and to go there to recharge their batteries as they please. A ‘Paradise’ to be found within oneself, according to one’s imagination and desires. A realm of all possibilities.

When instilling a baroque, fanciful spirit into the Collection, Caroline Scheufele drew inspiration from the lush nature of the mythological or real places populating her fantasy repertoire. A bountiful Garden of Eden, where precious stones are picked like berries, where plants and an

imals offer their songs and spectacular colours; a secret landmark, like the island of Pantelleria, where the telluric depth of the volcanic rocks is reflected in the crystalline transparency of the waters where Caroline Scheufele loves to immerse her gaze; or a supernatural, vision of nature resembling that of the fantasy film Avatar, a metaphorical space in which to find refuge, to escape the hostility of reality and to find a new lease on life.

Among the countless references enlivening Caroline Scheufele’s majestic world, the Artistic Director has brilliantly enlisted a whole range of creative resources. She explained: “The Red Carpet Collection always gives me the opportunity to give free rein to my creativity and this year I was inspired by the idea of Paradise: I wanted our creations to invite women on a journey towards a comforting haven, an imaginary world brimming with dreams and optimism.” She continued: “There are various ways of envisaging one’s personal Paradise and I have tried to give life to these multiple worlds within the Red Carpet Collection through creations honouring fauna, flora and the finest gemstones, as well as by designing jewellery that is part of the fantasy of movies.”

“The Red Carpet Collection is a jewellery masterpiece made possible by the skill of all the artisans who pool their talents in our Haute Joaillerie ateliers. Each of these creations is a work of art in itself.

Chopard, sculptor of wonders

Among the Chopard Haute Joaillerie collections, Red Carpet is the one that embodies the ultimate dazzlement, nourished by Caroline Scheufele’s curious and lively view of the world. This collection also highlights the extraordinary work of the Artisans who exercise their skills in Chopard’s Haute Joaillerie’s Geneva workshops, the largest in Switzerland. From design to volume, from goldsmithing to gemsetting craftsmanship, these Artisans combine their talents in giving life to this collection of 74 creations corresponding to the number of years since the Cannes Festival first began.

Each year, the challenge of creating a collection of this magnitude in the same workshop is taken up by the Artisans, who apply their own genius and expertise to each creation. In this respect, the Red Carpet Collection symbolises the quintessence of classic jewellery-making expertise and carefully preserved tradition, nurtured by a fresh eye and a genuine avant-garde spirit. It is in this commitment of heart and mind, expressed through the nobility of hand craftsmanship, that the emotion of this new collection unfolds, impelled by the fertile spirit of fabulous odysseys.

Oakley’s new Kato Sunglasses

Built to sit as close to the face as possible, Oakley’s new Kato Sunglasses provide a mask-like feel. The frameless, wrap-around Prizm lens bends around the nose, allowing it to sit closer to the face. An adjustable rake mechanism tilts the lens to the ideal angle for the wearer and joins three different no-slip Unobtainium nose pads to ensure a customized, seamless fit.

Professional cyclist Chris Froome was spotted rocking a pair of previously unseen Oakley sunglasses during the Vuelta an España, a 21-stage Grand Tour race that winds around the Iberian peninsula. The sleek, all-black shades bore Oakley’s signature wraparound design but seemed to lack a frame entirely — and included a unique extension of the one-piece lens over the bridge of the nose.

True to speculation, the Kato is strange — mask-like and completely frameless. Oakley figured out how to get rid of the extra plastic and instead put frame-mimicking points of rigidity right in the lens — notice how the lens gets thicker and flares outward at the forehead, like a frame. Oakley says that building the glasses this way brings the lens closer to the face.

The Kato’s feature set doesn’t stop with the frameless design either. It has a place for rubberized nose pads that is seemingly stuck right onto the back of the lens and comes with three different sizes. Plus, its sidearms rotate, changing the tilt of the glasses to accommodate variations in face shape while maintaining the close fit.

Price: $291