Tag Archive for: 2022

France Excellence 2022

France Excellence 2022 ya tiene fecha
El 19 de septiembre se celebra el principal evento del lujo en Francia

La segunda edición de France Excellence, evento organizado por Atout France – Agencia de Desarrollo Turístico de Francia-, que debate el escenario y las perspectivas de los bienes y servicios
de lujo franceses, ya tiene fecha y lugar confirmados: el próximo 19 de septiembre, en el Hotel Rosewood de São Paulo, con la presencia de algunos de los más importantes nombres del turismo,
la gastronomía, la moda y la cultura de ambos países.

La segunda edición de France Excellence, evento organizado por Atout France – Agencia de Desarrollo Turístico de Francia-, que debate el escenario y las perspectivas de los bienes y servicios
de lujo franceses, ya tiene fecha y lugar confirmados: el próximo 19 de septiembre, en el Hotel Rosewood de São Paulo, con la presencia de algunos de los más importantes nombres del turismo,
la gastronomía, la moda y la cultura de ambos países.

 

Entre los socios franceses confirmados para esta edición están: Printemps, marcando el regreso de la icónica cadena francesa de grandes almacenes de lujo al mercado brasileño, La Torre Eiffel y
Sodexo Live, buscando un nuevo posicionamiento con el público de alto nivel.

El evento en línea está abierto al público, con un enfoque en los profesionales de los viajes. Los invitados pueden asistir a la conferencia de manera presencial. Al igual que en 2021, el evento se
grabará y estará disponible en el canal de YouTube de Atout France y el contenido también estará disponible en el libro en portugués.

Para Caroline Putnoki, directora para América del Sur de Atout France, dijo: France Excellence es un evento que busca presentar en detalle lo mejor que tiene Francia y también inspirar al mayor
número de personas a trabajar en el segmento del lujo, que tiene códigos muy propios.


Mientras que el evento France Excellence 2021 se concentró en la historia del lujo a través de lasépocas y civilizaciones y en el singular savoir-faire francés, la edición de 2022 arrojará luz sobre los
valores inherentes al lujo francés: calidad, emoción, exclusividad, sostenibilidad, historia. Y a través de estos valores, se debatirá la capacidad de las casas de lujo francesas para renovarse,
reinventarse, cuestionarse y recrearse.

“De una idea, un gusto, nace un pensamiento, luego una actitud, una acción y la creación. Los creadores del lujo son numerosos: en la moda, la belleza, la gastronomía, la cultura, el arte y el turismo. Estos diversos mundos se entrelazan y son dirigidos por creadores. El objetivo es provocar la reflexión: ¿cómo nace este sabor? En el sentido gustativo, pero también en el intelectual.

¿Cómo se puede crear hoy en día en el universo del lujo, y al mismo tiempo ser de una manera sostenible? ¿Cómo se transmite el gusto? Y, ¿cómo se forma el gusto por la creación (entre las nuevas generaciones)? ¿Cómo se configura la creación con un cierto espíritu francés?“, dice Putnoki.

La edición 2021 de France Excellence está disponible en el canal de YouTube de Atout France en , y también de forma gratuita como libro digital en portugués.
La inscripción para la edición de 2022 de France Excellence puede realizarse en la página web:  www.franceexcellencelatam.com

Francia Excelencia América Latina y Francia en las redes sociales
Hashtags :
#FranciaExcelenciaLatam
#ExploreFrance
Perfil en Instagram :
@francefr

Sobre Atout France
Atout France, la Agencia de Desarrollo Turístico de Francia, trabaja para desarrollar la industria del turismo. La agencia mantiene un sistema de seguimiento y análisis del mercado turístico
internacional. Este conocimiento de la oferta y la demanda le permite definir estrategias para desarrollar el turismo francés. Atout France aporta su experiencia en ingeniería y desarrollo para
aumentar la competitividad de las empresas y el atractivo de los destinos franceses. La Agencia asiste a 1.200 profesionales en sus operaciones de marketing y promoción turística en Francia y en
el extranjero, y es responsable de las misiones destinadas a mejorar la calidad de la oferta: clasificación de los alojamientos turísticos, registro de los operadores de viajes, seguimiento y
promoción de la etiqueta Vignobles & Découvertes. La Agencia lleva a cabo sus misiones a nivel internacional gracias a una red de 33 oficinas en 30 países. Su área de intervención se extiende a
78 mercados gracias a las acciones realizadas en colaboración con los servicios de las embajadas francesas.

Innovative designs with natural stones at Casa Decor 2022

Marble, granite and quartzite are materials chosen by a good number of professionals at Casa Decor 2022 to give a unique touch to their spaces. Capable of transforming any room in the house into a personal and stylish environment, natural stones have become an essential material in the world of interior design, not only for covering floors and walls or making countertops, but also for shaping pieces with great personality and beauty.

This year, moreover, committed to the #CasaDecorSustainable campaign,  initiated at  Casa Decor 2020  to promote sustainability, the majority of participating companies are taking part in the Exhibition with a wide range of products produced with organic, renewable, recyclable and biodisposable raw materials, as well as as with recycled materials, without losing its decorative appeal. Here we present some of the designs that are setting trends.

MarbleSpain, warmth and beauty

A multitude of projects in collaboration with hundreds of architects, interior designers and decorators have made the members of Stone Capture by Marmolspain, infallible  “advisors in natural stone” . In this edition of Casa Decor, several participating professionals have found in the stones of this Spanish firm an excellent point of support to give that special touch in the decoration of their spaces.

The Casa Decor “New Eclipse” Auditorium , designed by Miriam Alía for the Technogym firm, was born with the idea of ​​projecting a different sensitivity and returning to essential and intrinsic needs: the energy of the sun and our well-being. To achieve that tranquility in the space, the designer has chosen a palette of warm tones among her materials, so the Miele Onyx from MarmolSpain used in the presentation table makes this a very special piece in keeping with the tones of the space.

For the firm Ron Matusalem on its 150th anniversary, Marta Sánchez Zornoza has created a sensory project that takes us to the Caribbean. In this space, the natural stone of MarmolSpain has become the main element, chosen by the decorator in shades of tan, green and white that evoke liquor, the sea and light. Using the Ungravity Sistem cutting technique , a system that allows thicknesses of between 6 and 12 mm to be obtained, reducing the weight of the stone for its application on walls and furniture, with the Purple Vulcano and Red Onyx models, the bench, tasting tables and the walls and ceiling. While, the Pakistan Green Onyx and the backlit White Onyx , shine on the bottle racks and the counter, respectively.

Cupa Stone, sustainable and ecological

For Cupa Stone, Casa Decor 2022 will be its fifth consecutive participation. As in previous editions, the materials of this expert company in natural stone is present with its products that, based on a noble and ecological material such as natural stone, have become benchmarks in the broad sector of interior design. This year, the brand shows unique and innovative materials from its catalog in two Exhibition Spaces.

The interior designers Meritxell Ribé and Josep Puigdoménech, creative directors at  The Room Studio,  have created a multipurpose space  that can perfectly be located in  a hotel hall,   in a  private home  or in a  public place. This multipurpose space creates a perfect balance between the modernity of its design and the elegance of the Cupa Stone natural stone. From the Calacatta Viola of the countertop, through the floor in Caliza Blanco Paloma, to the wall in Caliza Campaspero, natural stone helps to create a unique and aesthetically matchless space.

The Bang & Olufsen “Home Cinema” Space, designed by Cristina Remírez and Jerome Le Fouillé of Disak Studio , is inspired by the exclusivity of details, like the interior of a high-end car, where the fusion between noble materials , such as leather, wood and natural stone, among others, reflect quality and comfort”. The timeless, sophisticated and elegant style of the space can be seen in the countertop of the wine cellar, made of Iron Red granite in a spectacular shade of red with black and white veining.

Marble Sun, dreamlike textures

Fran Casinello , at the head of the Mandalay studio, has designed the Flamme Rouge suite, which is pure emotion. Without following any trend, they offer us an impressive, daring and timeless space, full of pure lines contrasted with very powerful organic touches. At the back of the space, a  daytime bathroom area has been created, in which a pair of Indra Onix washbasins have been placed, from the exclusive Infinity series in a Mirror finish,superimposed on the back, also in onyx. Its pattern of lights and shadows, the result of its translucent composition, make this material the cornerstone of the design. The pure and crystalline white of this backlit onyx, with an almost dreamlike texture, provides a touch of elegance and distinction to the space.

Cristina Espejo and Marta Goyanes have created a large bathroom designed as a space to spend many moments dedicated to our physical and emotional well-being. In the washbasin area, a piece of furniture designed for Strohm has been placed, in matte nickel-effect sheet metal and a stone countertop, by Mármoles Sol, which contrasts with the dark wood niches.

Levantina, large format natural stone

For more than a decade Levantina has been making its exclusive products available to the professionals who participate in Casa Decor to help them create unique, welcoming and impressive settings. Floors, walls, countertops, tables and decorative objects made with natural stone and the large-format Techlam porcelain tile.

In the COAATM space  The technical architect and the art of dissecting,  César Ávila Rodríguez , from CA Interiorismo, has created a calm bathroom with great visual power that allows one to see the artisanal and manual part of the various layers of the construction process. In this space,  Levantina has been responsible for covering the bathroom with an elegant floor and a wide skirting board in Staccato natural stone , one of Naturamia’s new proposals,  whose veins and patterns offer a prominent presence in the space.

The Bao Proyectos team has been in charge of creating the Oplontis kitchen for the firm Asko, an elegant and minimalist space, in which the central island stands out, for which the Syrah countertop , from the Naturamia collection , has been chosen. Gray, brown, ocher and reddish tones give life to the oxidized and industrial aesthetic characteristic of this quartzite that combines the typical colors of corten steel with the beauty of a rocky and natural landscape, merging with the space in perfect harmony.

« Living the future », the space created by  Simona Garufi for the Thermomix firm  , is a living room with a futuristic kitchen, which looks like the interior of a spaceship. To cover the floor of this futuristic environment, the interior designer has chosen the luminous and timeless  Crystallo, which recalls the delicate appearance of marble. It is a Techlam porcelain tile with a white surface traversed by imperfect and delicate curved lines, which transports the visitor to the surface of a planet.

Nasrid spaces, elegance and naturalness

This firm from Granada stands out for working with materials as was done in past centuries, according to ancient craft techniques, with which it manages to capture the beauty and showiness of materials from other times. It is also a form of ecological construction, with walls, floors and ceilings that breathe freely, in harmony with the environment, free of plastics and polluting chemical agents.

A marvelous Mediterranean limestone floor extends throughout the Technogym Space, designed by Miriam Alía. It is an asymmetrical exploded view, in perfect harmony with the marked deconstructivist trend that Miriam Alía has imagined in the design process of the Casa Decor 2002 Auditorium.

“InspiraciOHM 180º” is the space that Strohm Teka presents at Casa Decor 2022, by the interior design studio Espejo & Goyanes. The vaulted area for the shower moment has a spectacular geometric floor with limestone cutting, produced by Espacios Nazaríes, which is completed with a handmade skirting board with an old “Rojo Torcal” marble.

Cuellar Stone, natural stone in 3D

This leading company in 3D stone projects and products comes to Casa Decor for the first time to show the infinite possibilities that natural stone and compact surfaces offer in the world of interior design. Its innovative application in furniture, organic murals and design elements is raising great expectations among visitors to our Exhibition.

“A dream experience”, is the hotel suite designed by Estudio   Muher as a corner of experiences through sensations, twists and textures found in nature. In the bathroom area, the shower made entirely of white Macael marble stands out, showing its different applications and textures. This material has been used both for the cladding, in a honed finish, and for the shower tray, in a sandblasted finish. Also in the cladding, a decorative relief in the form of a flower stands out, giving the space uniqueness and exclusivity.

​With the modular and versatile furniture from the firm Tegar Mobel, the Madrid interior designer Jose Lara recreates ” Tegar Urban Stay “, a complete apartment in just  24 m2. Looking for design and functionality, on the wall facing the social area of ​​the apartment stands out a textured limestone cladding that houses the television, providing elegance and practicality to the environment.

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Miapetra, convex sinks

With its unique and unrepeatable designs, this Segovian firm, which is characterized by the innovation of its sinks made of natural stone, has been part of our Exhibition since the Casa Decor 2019 edition.

At Casa Decor 2022, he collaborates on the public toilets on the ground floor, “A roman bath” designed by Somos2Studio. Its new De he ZYL Convex models preside over the washbasin area, with a unique design characterized by its simple and elegant lines, which does not go unnoticed by visitors to the Exhibition. With this new model, the relationship of respect and care for nature as well as for the traditions and craftsmanship that characterize this firm are reflected even more intensely, if possible.