Apple informa los resultados del primer trimestre

More wineries and quality seals, more business opportunities and today’s leading experts will feature in Barcelona Wine Week 2023. Spanish wine’s flagship show at the Fira de Barcelona is gearing up for its best edition with 828 exhibiting wineries, 27% more than in 2022, and the participation of 70 vineyard seals and designations of origin renowned for their excellent quality.
Barcelona Wine Week (BWW), which will be held from 6 to 8 February at the Montjuic venue of Fira de Barcelona, consolidates its position as the flagship event in the industry for domestic and international purchasers of Spanish quality wine with record figures this edition: 828 exhibiting wineries, 70 prestigious seals represented and the presence of big names such as Protos, Matarromera, Rioja Vega, Pago de los Capellanes, Juvé & Camps, Recaredo and Freixenet.
In addition, there will also be hundreds of small and medium-sized wineries grouped into more than 70 Designations of Origin (D.Os), such as Cava, Ribera del Duero, Rueda, Priorat, Bierzo, Madrid, Valencia, Jumilla, Costers del Segre, Navarra and Valdeorras.
Javier Pagés, the show’s chairman and President of the Cava D.O., emphasises that “BWW will be the first big fair event of the year for the industry and aims to give visibility to the great wealth of terroirs this country has, analyse the future challenges of the wine-making industry and offer business opportunities both in the domestic and international markets.”
In this way, BWW will be a great business and networking forum that will bring together thousands of professionals and purchase decision-makers from large distribution groups, importers of recognised prestige, wholesale centres, specialised distributors, retailers and gourmet stores. To this end, it has invited nearly 1,800 key buyers of Spanish wine, coming, in addition to Spain, from important export markets such as the United States, Canada, Germany, the Netherlands, the United Kingdom, Belgium, China, Brazil and Japan. Representatives of all of Spain’s top distribution groups have also confirmed that they will be attending, as well as hotel chains, large restaurant franchise groups and individual restaurants. A total of more than 8,000 business meetings among the fair’s exhibitors and professional buyers are expected to take place.
Spain ranks third in the world’s wine producers (with 40.5 million hectolitres in 2022), is the number one exporter in terms of volume and the third in terms of value (over €2.9 billion exported in 2021).
BWW 2023 proposes an immersive journey through the country’s many and varied terroirs and wines. With the slogan “Spain: a singular mosaic of soils”, the visitor will be able to participate in more than fifty tastings and talks given by almost 90 experts, sommeliers, producers, etc. Keynote sessions will bring together Masters of Wine (the highest distinction for wine knowledge) who produce their own wines, such as Norrel Robertson, who since 2003 has produced his wines in Calatayud; Fernando Mora, with vineyards in several locations in Aragon; and Andreas Kubach, director of Península Vinicultores, with vineyards in La Rioja Alavesa, among other locations. Multiple award-winning sommeliers who have become winemakers such as Bruno Murciano, Guillermo Cruz, Sergi Figueres and Xavi Nolla will also feature in a joint tasting.
Some fifteen renowned winery owners who cultivate their vines in unique soils will feature in sessions such as ‘The wise men of the terroir’, which will bring together three visionaries: René Barbier (Priorat) César Saldaña, (Jerez) and Felipe Blanco (Canary Islands). Álvaro Palacios and his nephew Ricardo P. Palacios will be showing off the richness of two wine growing areas that they have contributed to revolutionising: the Priorat and the Bierzo. The tasting session ‘Soils as unique as they are unbreakable’ will feature three wine growers: Esmeralda García, who works with the sandy soils of Santiuste (Segovia); Sara Pérez, in love with the terroirs of the Priorat and of the Montsant; and Cristina Yagüe, who makes wine in the Rías Baixas, Ribeira Sacra and Valdeorras.
Other interesting contributions will be those of the internationally renowned critic Tim Atkin, who will present his long-awaited Rioja 2023 Special Report and will guide a tasting of wines from the area; and that of Luís Gutiérrez, taster for Wine Advocate Robert Parker for Spain and author of the book “Los nuevos viñadores” (The new vignerons: A new generation of Spanish wine growers), who will lead a tasting of 6 great wines from 6 different soils. The programme will also include a tribute to the late Gérard Basset, considered the greatest sommelier of all time; a tasting of Cavas with the 100% quality seal with the Master of Wine Pedro Ballesteros; a talk by Santi Rivas, author of “Deja Todo o Deja el Vino” (Give up everything or give up wine), who will analyse 13 consumer trends through 13 wines; and the tasting ‘Magnificent 7 of the Priorat’, led by journalist and wine expert Ramon Francàs.
A prominent space will be the wine bar Wine Tasting Journey – Soils of Spain by #alimentosdespaña, which, in conjunction with the Ministry of Agriculture, Fisheries and Food, will offer a self-guided tasting with 58 wines in which the soil is an element of special importance. There will be wines from Bierzo, the Orotava Valley (Tenerife), from Jumilla, Mallorca, Jerez, León and Calatayud, among other territories.
Challenges, trends and more gastronomy
Likewise, the BWW Hub will host conferences and round tables on sustainability, innovation and digitalisation in wineries. Topics such as the management of vineyard soils in the face of climate change, the benefits of eco-design, new ways of reusing bottles, the digital transformation of viticulture, the protection of the country’s old vines and how to better convey Spanish wine will be analysed.
BWW will also make a firm commitment to strengthen the synergies of wine with haute cuisine, a great ambassador of the Spanish food industry abroad. Thus, in collaboration with ICEX España Exportación e Inversiones, a round-table discussion will be held with international restaurants recognised with the Restaurants from Spain international gastronomic quality distinction. Participating, among others, will be Nacho Manzano, chef at Casa Marcial (**Michelin) and gastronomic director of the Ibérica Restaurants and Camino group (London) and José Pizarro, owner of 6 restaurants in London and collaborator of the BBC, where he divulges the benefits of Spanish produce.
Meanwhile, the space #BWW Gastronomy, Food & Wine Restaurant will offer visitors the opportunity to enjoy the best small dishes in combination with great wines from three of Barcelona’s most outstanding restaurants: Bar Alegría (Tomas Abellan), Cecconi’s (Alessio Biangini) and Kao (Josep Maria Kao). In addition, the BWW Likes the City! Project will convert Barcelona into the wine capital by associating it with locations in the city to offer special wine and food pairings and ideas during the show. Abac (***), Moments (**), Windsor and Gaig are among the participating restaurants.
Barcelona, 24th January 2023
Porsche tuvo un desempeño sólido en el año fiscal 2022, con un ligero aumento en las entregas. El fabricante de autos deportivos entregó un total de 309,884 autos en los últimos 12 meses, un 3 por ciento más que en 2021, a pesar de varias crisis globales.
Porsche cumple los sueños de sus clientes, como lo demuestran las sólidas cifras de entrega y la continua buena situación de los pedidos para el año fiscal 2022. En todo el mundo, el fabricante de automóviles deportivos entregó 309.884 vehículos a clientes el año pasado, un aumento del 3 por ciento con respecto al año anterior.
Detlev von Platen, miembro de la Junta Ejecutiva de Ventas y Marketing de Porsche AG
“Los muchos desafíos causados por la guerra en Ucrania, las cadenas de suministro interrumpidas y la actual crisis de los semiconductores dieron forma al año pasado y nos pusieron a prueba”, dice Detlev von Platen, miembro de la Junta Ejecutiva de Ventas y Marketing de Porsche AG. “Así que estoy más orgulloso de todo el equipo Porsche. En este entorno difícil, hemos logrado cumplir el sueño de tener un Porsche para más clientes que nunca”.
Entregas en Europa un 7% por encima del año anterior
En la región de ventas de Europa, Porsche entregó 62.685 automóviles en 2022. Esto es un 7 por ciento más que el año anterior. En su mercado local de Alemania, 29.512 clientes recibieron sus automóviles, un aumento del 3 por ciento. En América del Norte, Porsche registró 79.260 entregas, igualando el nivel del año anterior. Este fue un desempeño particularmente sólido en vista de los desafíos logísticos y de suministro que comenzaron el año. En el que sigue siendo el mercado individual más grande, China, se entregaron 93 286 automóviles a los clientes (-2 %). La ligera caída aquí se debe principalmente a los efectos de la pandemia de COVID. Olas de infección, bloqueos relacionados con COVID y desafíos logísticos afectaron las entregas. La región de ventas de Ultramar y Mercados Emergentes continúa desarrollándose positivamente con un aumento en las entregas del 13 por ciento. Se entregaron unos 45.141 automóviles a clientes en esta región durante 2022.
Los SUV siguen siendo populares entre los clientes
Los modelos con mayor demanda nuevamente en 2022 fueron los SUV de la marca: el Porsche Cayenne se entregó un total de 95.604 veces. El Macan siguió en segundo lugar con 86.724 unidades entregadas. Con 40.410 entregas (+5 por ciento), el Porsche 911 también sigue siendo muy popular. La berlina deportiva Panamera se entregó a 34.142 clientes (+13%).
El Taycan se mantiene en un alto nivel de pedidos. En 2022, Porsche entregó 34 801 automóviles de la línea de modelos en todo el mundo (-16 por ciento). La disminución se debió a los cuellos de botella de la cadena de suministro y la disponibilidad limitada de componentes. Ambos problemas afectaron en particular al deportivo eléctrico. Los clientes recibieron 18.203 unidades de los modelos 718 Boxster y 718 Cayman.
Taycan GTS y Taycan GTS Sport Turismo
“Por el lado de las ventas, los resultados han sido positivos en 2022”, dice von Platen. “Porsche está en una posición sólida. Y estamos construyendo sobre esa base”.
Porsche AG Deliveries |
January – December | ||
2021 | 2022 | Difference | |
Worldwide | 301,915 | 309,884 | +3% |
Germany | 28,565 | 29,512 | +3% |
North America | 79,166 | 79,260 | 0% |
China | 95,671 | 93,286 | -2% |
Europe (excluding Germany) | 58,576 | 62,685 | +7% |
Overseas and Emerging Markets | 39,937 | 45,141 | +13% |
Descargo de responsabilidad
Este anuncio contiene “declaraciones prospectivas” que reflejan la visión actual de Porsche sobre los eventos futuros.
Palabras como ‘voluntad’, ‘presumir’, ‘como meta’, ‘podría’, ‘posiblemente’, ‘debería’, ‘creer’, ‘pretender’, ‘plan’, ‘en preparación’ y ‘objetivo’ se utilizan para indicar declaraciones relacionadas con el futuro. Estas declaraciones están sujetas a una variedad de riesgos, incertidumbres y suposiciones. Si cualquiera de estos riesgos o incertidumbres se materializa o si las suposiciones subyacentes a las declaraciones prospectivas de Porsche resultan infundadas, los resultados reales podrían diferir significativamente de los que Porsche ha asumido expresa o implícitamente en estas declaraciones. Las declaraciones a futuro en este comunicado de prensa se basan únicamente en las circunstancias correspondientes al día de la publicación.
Estas declaraciones prospectivas no se actualizarán más adelante. Estas afirmaciones son verdaderas el día de su publicación y pueden ser superadas por hechos posteriores.
Thinking about redecorating your luxury house? It’s time to upgrade your home decor with Dubai‘s Most Wanted Modern Furniture Pieces of 2022. These exquisite designs will leave every guest mesmerized, and mostly yourself! Sometimes, one incredible piece is all you need to set the mood. Today, Inspiration And Ideas takes you on a tour through the most coveted design!
The Lapiaz Sideboard is a Modern Furniture piece born from the cold and freshly cracked to show off the world its rich, golden details. This contemporary sideboard is an exclusive piece designed to enrich your entryway, living room, or even home office since its exceptional design awakens your passion while presenting unmatched versatility.
The Lapiaz Center Table is one of the latest projects developed by Boca do Lobo. Lapiaz was the inspiration for this Modern Furniture piece. The french word is the name given to the typical karst formations produced by the surface dissolution of limestone or dolomite rocks. It can also be caused by freezing and thawing in cold climates. This is how the Lapiaz luxury coffee table emerged.
The design of Navarra center table captures unique Spanish warmth and the finest craftsmanship. An exclusive marble modern furniture piece and a polished choice for your home interiors, Navarra will bring a unique flair into your luxury living room.
With order being the pleasure of the reason, the disorder is the delight of emotions. What seems confused and cluttered can, at a glance, acquire a new meaning capable of inspiring and charming us. The Glance Mirror tells a story about the crossroads of life and the reason for the chaos.
The Symphony Sideboard is handmade by experienced craftsmen, each with different specialities, from metal work to wood carving. It features a cluster of polished brass tubes enveloping an exotic wood structure, creating a harmonious artful juxtaposition to the rhythm of the pipes.
Iconic and unparalleled, the Pixel Cabinet by Boca Do Lobo presents a ground-breaking modern furniture design. Made out of 1088 triangles, the upper part of the Pixel Cabinet plays with perception and combines exceptional materials with multicolored compositions to give the cabinet a unique, striking design: handmade leaf gilding triangles, 10 different types of wood leaves from palisander to African walnut veneer, and acquiring.
Metamorphosis Dining Table embodies handmade techniques such as wood carving, metal cutting, and hammering, and polishing, executed by some of the best craftsmen in Portugal. A modern furniture piece for those who have a peculiar taste for limited edition pieces and conceptual designs.
Imperfectio is a modern furniture piece that praises artisanal work as the ultimate form of art that is quite intentionally imperfect; an appeal to the art which is truer to life. Part of the Imperfectio collection, it presents the most functional yet exclusive design.
For over 100 years, the House’s artisans have been crafting luggage to expand upon the creative spark Guccio Gucci had while working as a porter at The Savoy in London.
In the latest installment of Gucci’s ‘Making-of’ series, Max Siedentopf captures this connection between the past and present through the artistry that goes into the creation of a Gucci Savoy trolley from the Gucci Valigeria collection.
Mercedes‑Benz has raised the value of its iconic namesake brand by 10% in the past year, Interbrand’s “Best Global Brands 2022” survey shows. This underscores the company’s successful transition towards an electric and software-driven future. Mercedes‑Benz initiated the realignment of the brand in 2021 with the spin-off of Daimler Truck and the strategy update. The goal is to focus even more on the luxury segment and consistently utilise growth and profitability opportunities. Mercedes‑Benz aims to build the world’s most desirable cars and to take the leading position in electric drive and vehicle software. In order to achieve a structurally higher brand positioning, the model portfolio will be realigned, as the company announced in May 2022. The strategic decision to become fully electric in every segment by 2030 – wherever market conditions allow – and the ambition to become CO2-neutral by 2039 further strengthens the connection between luxury and sustainability.
Interbrand / Best Global Brands 2022
“Mercedes‑Benz’ sustained ranking in eighth place as well as the double-digit increase in brand value to more than 56 billion US dollars provide affirmation of our strategic course. That is to define the sustainable luxury of the future, to put our customers even more at the centre of everything we do and to make every point of contact with our brand a unique experience. It makes me proud that the work of our entire team for our brand is paying off and is reflected in this great result”, says Bettina Fetzer, Vice President Communications and Marketing at Mercedes‑Benz AG.
Interbrand / Best Global Brands 2022
Interbrand / Best Global Brands 2022
In addition to the product portfolio, the entire business model will be oriented even more consistently towards luxury. Communication and sales are increasingly focused on the needs and desires of customers. Mercedes‑Benz attaches great importance to reaching its customers and potential target groups directly in their own surroundings and to inserting itself there credibly and authentically with unique and individual brand experiences. To this end, the company is opening itself up to collaborations with personalities and brands from a variety of industries – from technology to fashion, music, film and sports. Such co-creations enable completely new perspectives. They make it possible to come into contact with target groups that otherwise have little or no affinity with the automotive industry. Sales channels are consistently aligned with real customer needs and supplemented with innovative formats and opportunities for brand presence both on and offline. Examples include Mercedes‑AMG and Mercedes‑Benz G‑Class Private Lounges as well as the Mercedes‑AMG Store in Dubai. The Mercedes‑Maybach Atelier recently opened in Shanghai is also part of the overall strategy.
Interbrand / Best Global Brands 2022
The US brand consultancy Interbrand has been researching and analysing the world’s most valuable brands since 1999. The top 100 are included in the annual “Best Global Brands” study, which examines all candidates according to three criteria: “Financial performance of the brand’s products or services”, “Role of the brand in the purchase decision process” and “Strength of the brand with regard to securing future corporate earnings”. Interbrand was the first company to develop a brand valuation method certified according to ISO 10668. This international standard sets benchmarks for valuation and meets the requirements for precise monetary brand classification. Interbrand’s ranking can be found at www.bestglobalbrands.com.
Mercedes-Benz is entering the next phase of its strategic brand collaboration with Avatar: The Way of Water and 20th Century Studios that aims to embed themes such as sustainability, mobility of the future, technology and innovation within an emotional brand experience. Today marks the start of a global co-promotion campaign for the much-anticipated movie Avatar: The Way of Water from 20th Century Studios which opens in theatres on December 16. Building upon the campaign idea of “Earth is our Pandora”, the messaging focuses on responsibility to our planet – reinforcing the central Mercedes‑Benz corporate messaging “Every action counts. Join our journey to a fully electric future.” Exclusive film footage shows Avatar: The Way of Water’s vibrant environmental imagery and locations on earth to evoke a dreamlike sense of otherworldliness. Campaign assets such as the TVC depict fully electric vehicles from Mercedes‑EQ including the new EQE SUV. The campaign will play out across key Mercedes-Benz markets worldwide, with assets covering TV, cinema, digital and social media. Co-promotional campaign assets are available in 30, 20, 15 and 10-second lengths. The co-promotion campaign completes a circle which debuted with the VISION AVTR concept vehicle, which was inspired by the world of AVATAR.
“AVATAR is one of the most successful film franchises in the world with a message that is also central to the Mercedes ethos and the targets set out in our ‘Ambition 2039’. We share the belief that we need a more respectful approach to nature and that we must conserve its resources. This co-promotion with Avatar: The Way of Water is part of our journey as a company, and we salute the narrative of the AVATAR story on the need to strike a balance between environmental, economic and social interests. It is a source of inspiration as we pursue our sustainable business strategy,” says Ola Källenius, Chief Executive Officer of Mercedes‑Benz Group AG. Learn more about ‘Ambition 2039’ and Sustainability at Mercedes‑Benz
“We are thrilled about our global collaboration with Mercedes‑Benz in celebration of Avatar: The Way of Water”, said Jon Landau, producer of the film. “This campaign extends the storytelling of the VISION AVTR, which was inspired by the Avatar franchise and designed in a partnership between our team at Lightstorm Entertainment and the visionary designers at Mercedes‑Benz.” James Cameron, director, writer and producer of Avatar: The Way of Water, shared, “Together with Mercedes‑Benz, we have created a campaign grounded in the storytelling of the world of Pandora that further showcases our shared values of community, respect for the world we live in and sustainability. We look forward to seeing this campaign come to life and sharing our new film with fans around the world.”
The Mercedes‑Benz fleet will be electric-only by 2030, wherever market conditions allow. Its portfolio now encompasses eight battery-electric vehicles: the EQA, EQB, EQC, EQE, EQE SUV, EQS, EQS SUV and EQV. Added to that are the EQE, EQE SUV and EQS performance models from Mercedes‑AMG, meaning the company already offers an all-electric model in every segment in which it is represented. Mercedes‑EQ models and visionary concept cars tell the story of what can be achieved now and in future through innovation, teamwork and a shared determination to preserve resources. The VISION EQXX research vehicle, unveiled at the start of the year, offers a tangible and completely realistic way forward for electric vehicle technology and the sustainability of the future. Meanwhile, the VISION AVTR concept vehicle presented at CES 2020 in Las Vegas embodies the vision of Mercedes‑Benz designers, engineers and trend researchers for mobility in the distant future.
“By highlighting the fusion of bionic design and technology, the campaign messaging aims to strengthen the importance of the coming together and co-existence of humankind and nature,” says Bettina Fetzer, Vice President Communications and Marketing of Mercedes‑Benz AG. “The co-promotion campaign starting today is another milestone in the collaboration between Mercedes‑Benz and the creators of Avatar: The Way of Water and to-date the most extensive brand collaboration between Mercedes‑Benz AG and a film”, Bettina Fetzer added.
The Mercedes‑Benz VISION AVTR is the result of an extraordinary global collaboration between AVATAR, one of the most innovative film brands in the entertainment industry, and Mercedes‑Benz, the world’s eighth most valuable brand (according to Interbrand Ranking 2022). The name of the ground-breaking concept vehicle stands for ADVANCED VEHICLE TRANSFORMATION. The biometric connection in the autonomous concept vehicle enables a completely new interaction between man, machine and nature.
Its taut “one-bow” lines and organic design language combine exterior and interior into an emotional whole. Sustainable materials such as vegan DINAMICA® leather made from recycled materials, fast-growing Karuun® (rattan) that can only thrive in biodiversity, and organic, compostable battery technology create a closed-loop economy. Thirty-three bionic flaps on the back of the vehicle can communicate with the outside world – with and through the driver – using naturally flowing movements in subtle gestures. Instead of a conventional steering wheel, the VISION AVTR has a multifunctional control element in the centre console. When passengers place their hand on the control, the interior comes to life and the vehicle recognises them by their heart rate. When the user simply raises their hand, the intelligent system projects a menu selection onto the palm, allowing the user to choose intuitively between different functionalities.
Avatar: The Way of Water by 20th Century Studios
Set more than a decade after the events of the first film, Avatar: The Way of Water begins to tell the story of the Sully family (Jake, Neytiri and their kids), the trouble that follows them, the lengths they go to keep each other safe, the battles they fight to stay alive and the tragedies they endure.
Avatar: The Way of Wateris directed by James Cameron, produced by James Cameron and Jon Landau, with David Valdes and Richard Baneham serving as executive producers. The film stars Sam Worthington, Zoe Saldaña, Sigourney Weaver, Stephen Lang, Cliff Curtis, Joel David Moore, CCH Pounder, Edie Falco, Jemaine Clement, Giovanni Rabisi and Kate Winslet. The film is scheduled for release on December 16, 2022.
VERSACE TEATRO
Veinte propiedades de la marca hotelera de ultra lujo obtienen un reconocimiento principal en la lista anual de las mejores experiencias de viaje del mundo, incluidas cuatro clasificaciones n.º 1
Rosewood Hotels & Resorts se complace en compartir que veinte de las propiedades de la marca han sido reconocidas por la 35.ª edición anual de los Readers’ Choice Awards de Condé Nast Traveler, con cuatro propiedades que recibieron el primer lugar en sus respectivas listas regionales y cinco propiedades adicionales que se ubicaron entre los primeros cinco. Además de recibir los principales elogios regionales, dos propiedades de Rosewood también se incluyeron en las listas de premios de “Mejores hoteles” y “Mejores resorts” en el mundo. Estos resultados, determinados por los lectores más exigentes de la publicación, refuerzan el estatus y la reputación de Rosewood como curador ejemplar de experiencias de viaje excepcionales.
Las propiedades de Rosewood se desempeñaron excepcionalmente bien en las categorías global y regional, con elogios que incluyen:
:
Además de las impresionantes clasificaciones de la marca en las listas regionales, 2022 marca el undécimo año consecutivo en que Rosewood Mayakoba, Rosewood San Miguel de Allende y Las Ventanas al Paraíso, A Rosewood Resort han sido reconocidos dentro de sus respectivas categorías. Este año también marca el octavo año consecutivo de reconocimiento para The Carlyle, A Rosewood Hotel y Rosewood London, y el séptimo para Rosewood Castiglion del Bosco.
“El continuo elogio de nuestras propiedades y marca por parte de los lectores mundanos y pioneros de Condé Nast Traveler es un gran honor para todo el equipo de Rosewood Hotels & Resorts”, dijo Radha Arora, presidenta de Rosewood Hotels & Resorts. “Estamos increíblemente orgullosos de que tantas de nuestras propiedades sean reconocidas en la lista de este año y de ser nombrados número uno en varios de nuestros destinos. Estos premios son un testimonio de la dedicación de nuestros asociados de Rosewood en todo el mundo que, en pocas palabras, son maestros en su oficio. No podríamos estar más agradecidos con nuestra comunidad en Rosewood y los lectores solidarios de Condé Nast Traveler”.
Los premios Readers’ Choice Awards de Condé Nast Traveler se tabulan como resultado de una encuesta anual integral que juzga las propiedades según un conjunto de criterios relevantes que van desde el servicio hasta el diseño. Este año, más de 800 000 lectores de Condé Nast Traveler enviaron respuestas calificando sus experiencias de viaje en todo el mundo para brindar una instantánea completa de los lugares a los que no pueden esperar para volver. Los Readers’ Choice Awards son el reconocimiento a la excelencia más antiguo y prestigioso en la industria de viajes.
La gestión del gasto empresarial es una parte esencial de cualquier negocio y en España muchas empresas ya han dado el primer paso hacia la automatización a través de la digitalización de los datos relacionados. No obstante, sería un error confundir la digitalización con la automatización: a pesar de los sistemas implementados para optimizar los procesos, el porcentaje de los casos que necesitan intervención humana en el gasto empresarial o “spend management” sigue siendo elevado. Es algo que ralentiza los procesos y dispara los costes por servicio.
Siro Márquez,
Responsable de Desarrollo de Negocio de Yokoy en España
El actual entorno de inflación y de perspectivas económicas en deterioro constituyen un gran desafío para las empresas. Lidiando con una subida importante de gastos – no solo energéticos -, se enfrentan a una dolorosa reducción de los márgenes, lo que amenaza su continuidad. La buena noticia es que la gestión del gasto empresarial ofrece un potencial de ahorro considerable: existen herramientas que pueden ayudar a optimizar los procesos y reducir costes, haciendo de la crisis una oportunidad.
El hecho es relevante, ya que las tres fuentes principales del coste en la gestión del gasto empresarial son precisamente la intervención humana en forma de tareas tediosas y repetitivas, así como los errores y los costes transaccionales. Visto así, no sorprende que la consultora McKinsey (1) estime que la mayoría de las empresas podrían ahorrar entre un tres y un cuatro por ciento en su gestión del gasto empresarial.
La hiperautomatización trabaja con modelos que son capaces de gestionar un conjunto complejo de datos: el uso de la inteligencia artificial permite un enfoque flexible y un aprendizaje continuo.
Es aquí donde la hiperautomatización entra en juego. El término se refiere a la aplicación de inteligencia artificial (IA) en la automatización de los procesos de trabajo: más allá de la simple mecanización automatizada, la hiperautomatización propone automatizar todos los procesos relacionados mediante el uso de la inteligencia artificial (IA) y el aprendizaje automático. Mientras que la automatización robotizada (RPA en sus siglas en inglés) funciona de una forma bastante rígida con simples afirmaciones condicionales (como p. ej. “si A, entonces B”), la hiperautomatización trabaja con modelos que son capaces de gestionar un conjunto complejo de datos: el uso de la inteligencia artificial permite un enfoque flexible y un aprendizaje continuo.
Para la gestión del gasto empresarial, esto significa automatizar toda la cadena de procesos: la digitalización, la autorización, la contabilización y el archivo. En este contexto, alinear y vincular los procesos puede aportar ventajas considerables: ganar en transparencia se combina con una reducción de las tareas manuales tediosas, de la tasa de errores (como p. ej. el doble pago de facturas) y de los costes transaccionales. A la vez, la hiperautomatización de los procesos facilita el cumplimiento de las líneas de conducta y de la política corporativa. Visto así, se podría decir que aporta un ahorro significativo de tiempo para los empleados y de costes para la empresa.
Ante esta coyuntura económica, anunciamos hoy nuestra llegada a España. Nuestra empresa, fundada en Suiza en 2019 por un brillante grupo de ingenieros, físicos y matemáticos, ha desarrollado una solución para la gestión del gasto empresarial, que nos ha situado rápidamente como un líder del mercado en este segmento. No en vano, nuestro crecimiento ha sido de más del 400% p.a. durante tres años. Con la misión de transformar el mundo del gasto empresarial desde sus fundamentos, hemos empezado a replicar el exitoso modelo de otros mercados en los que ya operamos, apoyándonos en una red local potente de socios y en un equipo que ya trabaja desde nuestra oficina en Madrid.
Sabemos que hay un gran potencial para ayudar a las empresas medianas y grandes en España a gestionar mejor su gasto empresarial mediante la hiperautomatización, centralizando las tres principales áreas del “spend management” empresarial: las facturas de los proveedores, las tarjetas corporativas y los gastos. Nuestros más de 500 clientes repartidos por todo el mundo son la garantía de que podemos hacer mucho por las empresas españolas para que puedan surfear con éxito esta ola global.
(1) A road map for digitizing source-to-pay
Como responsable de desarrollo de negocio de Yokoy en España, Siro Márquez se encarga de las relaciones con los clientes, así como de hacer crecer el mercado español alineado a la estrategia de la empresa. Siro trabaja codo con codo con clientes de diferentes sectores para entender los retos y problemas a los que se enfrentan en su día a día y poder ayudarles en su camino hacia la automatización de procesos en la gestión del gasto empresarial. Siro aporta a Yokoy años de experiencia como responsable de cuentas en la industria tecnológica, liderando equipos tanto en España como en Portugal.
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